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YA
CH
T/R
ick
Tom
linso
n
MEDIA INFORMATION 2020
Europe’s largest sailing magazine
PRICE LIST No. 66
2SUMMARY
YACHT PRINT
The magazine 3
Readership 4
Publication schedule 5
Dimensions / Rates
Editorial section 6
Special rate YACHT market 7
Ad specials 8
DK-brand-combination 9
YACHT classic 10
XXL- special WOHNEN AM WASSER 11
YACHT DIGITAL
YACHT incl. YACHT classic App 12
YACHT App Flexslider 13
Display ads 14
Video advertising 15
Newsletter 16
Content Marketing
Sponsored News 17
Advertorial 18
Online Specials
Insurance channel 19
SPECIFICATIONSPrint: www.dk-mediasales.de/specifications-printDigital: www.dk-mediasales.de/specifications-digital
Standard Terms and Conditions : The current terms and conditions are available at www.delius-klasing.de/agb
MEDIA SALES
Our contact persons can be found at www.dk-mediasales.de/kontakt-wassersport
DELIUS KLASING VERLAG
Siekerwall 21 33602 Bielefeld, Germany telephone +49 521 559 0
EDITORIAL OFFICE
Editor in Chief Jochen Rieker [email protected] ABC-Str. 21 20354 Hamburg, Germany
Clickcontent
for instantinformation
Any changes to the price list can be found at: www.dk-mediasales.de/mediadaten
3THE MAGAZINE
Published since1904
Sold circulation38,094 copies IVW 02/2019
Frequency of publicationfortnightly (25 issues a year)
Magazine size215 mm × 280 mm
ProcessingSaddle stitch
Copyprice€ 5.50
THE MAGAZINEYACHT is the German sailing commu-
nity‘s newsroom. Founded in 1904, it is
not only the market leader
but also the German „sailing bible“.
Every fortnight the editorial team suc-
cessfully combines practical expertise
with a passion for sailing. 180,000
readers per issue (AWA 2019) obviously
agree, making YACHT Europe‘s largest
sailing magazine. We are attending the
following shows: boot Düsseldorf, Hiswa
te water, Yachting Festival Cannes,
Interboot Friedrichshafen, Salone
Nautico Genova, Hamburg Boat Show,
Ft. Lauderdale Int. Boat Show, METS
Amsterdam and Boot & Fun Berlin where
we will distribute an additional ciculation
of YACHT magazine. YACHT is also
initiator and organizer of the „European
Yacht of the Year“ award, the most
important watersports award Worldwide.
THE MARKETYACHT is primarily distributed in the
German speaking countries of Europe:
Germany, Austria and Switzerland. But
significant parts of the circulation also go
to the Netherlands, Belgium, Luxem-
bourg, Croatia, Denmark, Spain, Greece
and Italy, where many people can speak
and read German. In total, YACHT has
subscribers in more than 25 countries,
including the United States.
85 Y A C H T 19 — 2 0 19
FO
TO
S:
YA
CH
T/A
. C
AR
LO
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YACHT-TEST • ELAN IMPRESSION 45.1
ALLES ZUM TOURENSEGELN
Auf der Optionenliste steht unter vielem anderen auch ein komplettes BIMINI. Das Cockpitdach ist stabil verankert und
kann auch bei rauen Bedingungen stehen bleiben
INTEGRIERTDer Ankerkasten ist als Teil der Decksform vom Rumpf
getrennt. Die elektrische Ankerwinsch ist optional
ZUGÄNGLICHDie Heckplattform ist gut begehbar. Es
fehlen aber Haltegriffe an der Badeleiter
DURCHSICHTIG Das große Panoramafenster im Kajütaufbau gehört zum Konzept der Impression-Reihe
ENTSPANNTHinter dem Rad freut sich der Steuermann über aus-
reichend viel Platz und eine gute Übersicht nach vorn
FEUDALGrill und Außenspüle im Heck gibt es auf Wunsch. Damit geht jedoch noch mehr Stauraum verloren
2019) gepasst, auch wenn sie gegenüber den Wettbewerberinnen (Bavaria C45, Hanse 458, Beneteau Oceanis 46.1) etwa einen hal-ben Meter kürzer ist. Leider aber hat es die brandneue Slowenin damals nicht zum Gruppentest nach Neustadt geschafft. Für den Einzeltest steht der YACHT nun das ers-te neue Schiff zur Verfügung, ausgestattet mit dem optional erhältlichen Rollmast und einfachen Fahrtensegeln aus Dacron.
Die Testbedingungen in der Bucht von Piran an der Adria sind mit rund 10 Knoten konstanter Thermik geradezu ideal. Bei dem leichten Wind profitiert die Impression 45.1 insbesondere von ihrer mächtigen Genua. Ober- und Unterwanten stehen bei ihr in-nen, direkt am Kajütaufbau, was eine Vor-segelüberlappung von bis zu 135 Prozent er-möglicht.
Diese Riggkonfiguration ist generell rar geworden, gerade bei Fahrtenyachten. Bei moderneren Schiffskonzepten werden die Oberwanten üblicherweise ganz außen di-rekt in den Rumpf eingeleitet, was konstruk-tiv einfacher und in der Produktion günsti-ger ist, dafür aber die Fläche des Vorsegels limitiert. Auf eher windschwachen Revieren und am Mittelmeer ist die weit überlappen-de Genua wie diejenige der Impression 45.1 vorteilhaft, auch weil die Eigner dank des breiteren Einsatzbereichs auf zusätzliche Se-gel wie Gennaker oder Code Zero verzichten können. Und: Die Durchgänge über die Sei-tendecks zum Bug bleiben frei von Hinder-nissen – ebenfalls gut.
POTENZIAL VORHANDENDie Installation einer Selbstwendefock be-zeichnet die Werft als „machbar“, bietet sie als Option aber nicht an. Dafür kann die Standard-Genua rollgerefft werden. Natür-lich könnte man das Schiff für Starkwind-reviere alternativ oder zusätzlich mit einer kleineren Fock ausstatten.
Wer sportlich mit Gennaker oder Code Zero segeln möchte, kann einen aufsteck-baren, allerdings nur sehr kurzen Bugspriet ordern. Die trendige, fest angebaute Bug-nase, wie sie von der Konkurrenz (Bavaria, Beneteau, Dufour, Jeanneau) bereits werft-seitig geliefert wird, kann und will Elan für die Impression 45.1 nicht realisieren.
Bei 3 Beaufort schafft die Impression 6,5 Knoten hoch am Wind und wendet dabei über einen Winkel von 90 Grad. 7,7 Knoten loggt der Tourer unter diesen Bedingungen mit halbem Wind, ebenfalls nur mit Ge-
Respekt! Der 43-Fußer aus Elans Fahrtenreihe Impres-sion hat über die Jahre eine beachtliche Karriere hin-gelegt. 2004 kam das Schiff als Impression 434 auf den
Markt, als Auftaktmodell für die damals ganz neue Tourenlinie. Die 434 wurde zum Auf-reger mit vergleichsweise breitem Heck und doppelten Steuerständen, was in der Län-genklasse zu der Zeit noch selten war. Und das Boot hat mit Ausbauversionen bis zum Vierkabiner im Chartermarkt eingeschlagen. Mit mehr als 300 verkauften Exemplaren in nur fünf Jahren hat das Modell bei Elan für prall gefüllte Auftragsbücher gesorgt.
2010 folgte das erste Update zur Impres-sion 444 (Test in YACHT 20/10) mit einer ganzen Reihe von kosmetischen, aber kaum substanziellen Neuerungen. Eine nochmali-ge Anpassung erhielt die Konstruktion von Rob Humphreys vor fünf Jahren, als sie nach ebenfalls vorwiegend optischen Änderun-gen zur Impression 45 wurde.
Was nun geschieht – immerhin 15 Jahre nach der Erstvorstellung –, geht erstmals über kosmetische Korrekturen an dem Longseller
hinaus. Zwar wird er in der slowenischen Werft immer noch in denselben, jedoch stark modifizierten Formen des Archetyps 434 ge-baut, aber er ist mehr als eine weitere Ver-sion: nämlich im Wesentlichen ein fast neu entwickeltes Schiff.
STILMIX: ALTMODISCH UND MODERNGeändert wurde insbesondere das Heck, welches bei unveränderter Rumpflänge jetzt lotrecht abfällt und mit einer großen Bade-klappe versehen ist. Damit konnte das Cock-
pit weiter gestreckt werden. Dafür hat die Werft die Decksform der Vorgängerinnen im hinteren Teil komplett umgebaut. Im Ver-gleich zur Impression 444 verfügt das neue Schiff über eine deutlich längere Plicht, die Duchten sind jetzt mehr als zwei Meter lang. Und auch für den Steuermann steht hinter dem Rad mehr Platz zur Verfügung.
Geblieben sind dagegen der vergleichs-weise hohe, geschwungene und nach vorn abgestufte Kajütaufbau, die schrägen Rumpf-fenster sowie der geneigte Steven am Bug, was optisch vielleicht etwas altmodisch da-herkommen mag und sicher nicht den aktu-ellsten Designtrends entspricht. Auf den ers-ten Blick passt der Stilmix daher auch nicht ganz zusammen. Nüchtern und unvorein-genommen betrachtet, lässt sich der neuen Impression 45.1 allerdings eine gewisse Ele-ganz unter Segeln nicht absprechen. Man kann die Optik mögen, muss es aber nicht. Es ist wie immer in stilistischen Fragen eine Ansichtssache.
Die Impression 45.1 hätte auch gut in den erst jüngst von den YACHT durchge-führten Vergleichstest in der Klasse der 45- Fuß-Tourer (YACHT-Ausgaben 14 und 15/
DIE OPTISCHE HARMONIE IST
NICHT AUF DEN ERSTEN BLICK
GEGEBEN
Gut betucht. Bei wenig Wind bringt die große, überlappende Genua Vorteile
4READERSHIP
Sources: AWA 2019 and Readers Survey 2018 (Market Research)
5.9 TIMES the reader
picks up each issue
RANGE
180,000READERS
89%of our readers are men
USING YACHT-CHANNELS82% as a magazine, 52% web page,
30% newsletter, 28% YACHT TV, 18% APP/digital, 8% Facebook
YACHT readers are
TREND-SETTERS AND INNOVATORS
5,731 EURO
average net household income(total population 3,163 Euro)
104 MINUTESis the average
reading time
per issue
38% of
readersare company
owners or self-employed
Chance of page contact is
78 %Almost two thirds are engaged in
the purchase of a sailing boat!
buyer potential = 63%
67% are willing to spend more than
100.000 €on a sailing yacht
2,828 Euro is the average financial scope of
the YACHT readers
53.6 YEARS
is the average age of YACHT readers
5PUBLICATION SCHEDULE
ISSUE FIRST SELLING DAY SPECIAL TOPICS BOOKING DEADLINE PRINT DATA DEADLINE
01/2020 18.12.2019 05.11.2019 15.11.2019
01/2020 27.11.2019 SONDERHEFT YACHT CLASSIC 16.10.2019 04.11.2019
02/2020 02.01.2020 boot Düsseldorf - Ausrüstung 12.11.2019 22.11.2019
03/2020 15.01.2020 boot Düsseldorf 26.11.2019 06.12.2019
04/2020 29.01.2020 10.12.2019 20.12.2019
05/2020 19.02.2020 07.01.2020 17.01.2020
06/2020 04.03.2020 21.01.2020 31.01.2020
07/2020 18.03.2020 04.02.2020 14.02.2020
08/2020 01.04.2020 18.02.2020 28.02.2020
09/2020 15.04.2020 03.03.2020 13.03.2020
10/2020 29.04.2020 XXL-Special WOHNEN AM WASSER 17.03.2020 27.03.2020
11/2020 13.05.2020 Hamburg ancora Yachtfestival 31.03.2020 07.04.2020
12/2020 27.05.2020 14.04.2020 24.04.2020
13/2020 10.06.2020 28.04.2020 08.05.2020
02/2020 17.06.2020 SONDERHEFT YACHT CLASSIC 05.05.2020 19.05.2020
14/2020 24.06.2020 12.05.2020 20.05.2020
15/2020 08.07.2020 26.05.2020 05.06.2020
16/2020 22.07.2020 09.06.2020 19.06.2020
17/2020 05.08.2020 23.06.2020 03.07.2020
18/2020 19.08.2020 HISWA in-water Boat Show 07.07.2020 17.07.2020
19/2020 02.09.2020 21.07.2020 31.07.2020
20/2020 16.09.2020 Interboot Friedrichshafen 04.08.2020 14.08.2020
21/2020 30.09.2020 18.08.2020 28.08.2020
22/2020 14.10.2020 Hamburg Boat Show 01.09.2020 11.09.2020
23/2020 04.11.2020 22.09.2020 02.10.2020
24/2020 18.11.2020 METS Amsterdam 06.10.2020 16.10.2020
01/2021 25.11.2020 SONDERHEFT YACHT CLASSIC 20.10.2020 30.10.2020
25-26/2020 02.12.2020 20.10.2020 30.10.2020
01/2021 16.12.2020 03.11.2020 13.11.2020
source: VDZ, Editorial Media Factbook 2019
„ADVERTISING IN APPROPRIATE JOURNALISTIC ENVIRONMENTS INCREASES
PUBLIC AWARENESS.“
6DIMENSIONS / RATES
2/1 pageTrim size* 430 × 280
1/1 pageTrim size* 215 × 280
1/4 page 4-columnsType area 192 × 60Trim size* 215 × 70
1/2 page verticalTrim size* 107 × 280
1/2 page horizontalTrim size* 215 × 140
1/3 page verticalTrim size* 78 × 280
1/3 page horizontalTrim size* 215 × 97
1/4 page 1-columnType area 45 × 254Trim size* 54 × 280
1/4 page 2-columnsType area 94 × 124
EDITORIAL SECTION
AGENCY COMMISSION 15%
EARLY BOOKING DISCOUNT OF 10%
Requires a booking of at least 3 advertisements in the editorial section before
January 31st, 2020.
Reprints and pdfs of editorial content on request.
Please ask for our price list.
* All advertisements with bleed format must have a trim of 5 mm around the page. All important elements have to be 10 mm away from the trim. All format specifications in mm (width x height).
Section discount and bonus sales on request.
DISCOUNTS
FREQUENCY DISCOUNTS VOLUME DISCOUNTS DK-BRAND-COMBINATION
3 adverts 3% 2 pages 5% 2 issues 5%
6 adverts 6% 3 pages 10% 3 issues 10%
9 adverts 9% 6 pages 15% 4 issues 15%
12 adverts 12% 9 pages 18% 5 issues 20%
18 adverts 15% 12 pages 21%
24 adverts 18%
SIZE B/W 4C
1/1 7,220.00 € 10,190.00 €
1/2 3,960.00 € 5,500.00 €
1/3 2,890.00 € 4,200.00 €
1/4 2,150.00 € 2,920.00 €
2/1 14,200.00 € 20,140.00 €
SPECIAL POSITIONS
4C
Pole position 1/3 page 4,480.00 €
Island Ad 115 × 115 mm 5,260.00 €
Inside front cover 11,280.00 €
Inside back cover 10,660.00 €
Back cover 12,310.00 €
Opening Spread 21,530.00 €
Further on request.The prices quoted are exclusive VAT.
App included
+ link activation +picture gallery
+ video
7DIMENSIONS / RATES
1/2 pageTrim size* 430 × 280
1/2 page verticalType area 94 × 254
1/2 page horizontalType area 192 × 124
1/3 page horizontalType area 192 × 82
1/16 page type area vertical 45 × 60horizontal 94 × 28
1/32 page type area 45 × 28
1/4 page 4-columnsType area 192 × 60
1/8 page type area1-column 45 × 1242-columns 94 × 604-columns 192 × 28
1/4 page 1-columnType area 45 × 254
1/4 page 2-columnsType area 94 × 124
No further discounts!
*Picture gallery and video with extra charge.The prices quoted are exclusive VAT.
SPECIAL RATE YACHT MARKET
SIZE B/W 2C 4C
1/1 7,220.00 € 8,210.00 € 10,190.00 €
1/2 3,840.00 € 4,350.00 € 5,370.00 €
1/3 2,640.00 € 3,090.00 € 4,200.00 €
1/4 2,040.00 € 2,300.00 € 2,810.00 €
1/8* 917,50 € 1,047,50 € 1,307,50 €
1/16* 467,50 € 537,50 € 657,50 €
1/32* 242,50 € 272,50 € 332,50 €
ISSUE DISCOUNTS
3 issues 10%
6 issues 20%
12 issues 30%
25 issues 45%
AGENCY COMMISSION 15%
CLASSIFIED ADVERTISING PER MM/1-COLUMN:
B/W = 8.15 € 2C = 9.25 € 4C = 11.50 €
Link integration = 12.50 €
TEXT-ONLY ADS
20.50 € per line (Text-only ads are not discounted!)
Commercial ads with pictures only as classified ads possible.
CODE CHARGE
9.24 €
SHIPPING AGENTS / BROKER SECTION
WATERSPORTS SCHOOLS
MARINAS / HOLIDAY HOMES
Please ask your sales representative for details!
START OFFER
for first time advertisers on request.
SPECIAL POSITIONS
Not available in YACHT MARKET.
* All advertisements with bleed format must have a trim of 5 mm around the page. All important elements have to be 10 mm away from the trim.
Minimum size for ads = 1-column, 10 mm.All format specifications in mm (width x height).
App
included+ link activation +picture gallery
+ video
Additional information about our Ad Specials on: www.dk-mediasales.de/ad-specials
8AD SPECIALS
LOOSE INSERTS
WEIGHT PRICEMAX. SIZE
INSERTIONSMINIMUM
INSERTIONSUBSCRIPTION CIRCULATION
up to 25 g 90.00 € per mil
205 x 270 mm3 samples
when placing the order
Partial insertions in the retail sale circulation by
Nielsen regions on request
20,000 copies
Germany available
in total only.
up to 50 g 120.00 € per mil
up to 75 g 145.00 € per mil
up to 100 g 195.00 € per mil
up to 125 g 265.00 € per mil
Further on request. Additional costs when booking the subscription circulation.
Upgrade your loose insert from print to our YACHT app (see also page 12).
TIP-ONS
SIZE PRICE
Postcard / Envelope
47.00 € per mil + costs for the 1/1 page carrier advertisement
+ additional costs when booking the subscription circulation
Stand samples and 10 adhesive inserts for test run before theclosing date.
Booklet 68.00 € per mil
Test sample 77.00 € per mil
BOUND INSERTS
SIZE PRICE
4-pages 110.00 € per mil Paper quality: 70-150 g/m2
Format: Please contact the media sales department for specifications
Insertion: only overall
Position: In the middle of the magazine („artificial middle“)(Additional costs on request)
6-pages 130.00 € per mil
8-pages 150.00 € per mil
12-pages 170.00 € per mil
16-pages 190.00 € per mil
AGENCY COMMISSION 15%
IMPORTANT DETAILS:
Machine processing of loose inserts requires a closed edge. For inserts excising the width of the magazine this has to be the
longside. For inserts that have to be added manually extra costs will be charged. Extra costs for subscription circulation.
Special insertions are not discounted!
Loose inserts and bound inserts containing ads of third parties only after consultation with the publishing house.
All other special insertions on request.
Shipping documents are obligatory! Delivery date: 3 weeks prior to on sale date. Delivery must take place duty and carriage paid.
Shipping documents have to include the following details: reason for transfer, magazine, number of issue, total weight volume and
pack size.
9DK-BRAND-COMBINATION
THE DK-BRAND-COMBINATIONUnder the brand of DK, 13 other special interest magazines are
being published. Many of them are market leader within their field.
COMBINATION DISCOUNTSapply for a customer’s advertisments and offer an enormous po-
tential for saving up to 20%. With an identical volume of advertising
placements you may vary and change the advertising motive and
the date of publishing.
NUMBER
OF MAGAZINES
DK-BRAND-
COMBINATION-DISCOUNT
2 issues 5%
3 issues 10%
4 issues 15%
5 issues 20%
10YACHT CLASSIC
Print run38,000 copies
ProcessingPerfect binding
Magazine size215 mm × 280 mm
Volume128 pages
Copy price€ 7.50
The prices quoted are exclusive VAT.
THE MAGAZINEWe are writing about sailing. About
the beauty of historical unique yachts.
About creators of technically venturous
constructions in a prior era. About the
fascination of classic forms. And about
the growing enthusiasm that makes
people preserve these treasures of art.
Nothing else we are writing about and
still it is no sailing magazine. Not only.
It is at the same time an edition for
culture and way of life, a reader of
contemptorary history and philosophy.
Like the way boatbuilding of bygone
times is reflecting the entire history of
society, economy, science und tech-
nology YACHT classic is describing the
genre‘s whole spectrum. From a very
special perspective. In its own visual
conception. With remarkable accounts
and reports.
SIZE INCL. DIGITAL/ APP
1/1 5,135.00 €
1/2 2,715.00 €
1/3 1,885.00 €
1/4 1,475.00 €
2/1 10,075.00 €
DISCOUNTS
FREQUENCY DISCOUNTS
2 ads 15%
VOLUME DISCOUNTS
1 page 5%
2 pages 15%
COMBINATION
5% on YACHT classic
* No further discounts.
AGENCY COMMISION 15% Special insertions, loose inserts and bound inserts on request.
PLACEMENT COLLECTIVE "RAT & TAT"
S IZE ONE ISSUE* TWO ISSUES*
1/8 page 4c 2-columns 260.00 € 410.00 €
1/16 page 4c 2-columns 180.00 € 300.00 €
PUBLICATION SCHEDULE
ISSUE FIRST SELLING DAY BOOKING DEADLINE
1/20 27.11.2019 16.10.2019
2/20 17.06.2020 05.05.2020
1/21 25.11.2020 20.10.2020
You can find the dimension on page 6 + 7,
see YACHT
11XXL-SPECIAL WOHNEN AM WASSER
Print run150,600 copies
Total circulation458,000* readers
Magazine size205 mm × 300 mm
Distributionas XXL-Special in YACHT, BOOTE and BOOTE EXCLUSIV
Frequency of publication1× per year
Processingsaddle stitch
*YACHT: 180,000, BOOTE: 190,000 (AWA 2019), BOOTE EXCLUSIV: 88,000 (Readership survey 2018/ Market Research).
1/1 pageTrim size* 205 × 300
1/2 page verticalTrim size* 102 × 300
1/2 page horizontalTrim size* 205 × 145
1/3 page horizontalTrim size* 205 × 95
1/3 page verticalTrim size* 63 × 300
1/4 page 2-columnsType area 90 × 1351/4 page 4-columnsTrim size* 205 × 70
1/8 page** 2-columnsType area 90 × 65
THE MAGAZINESailors and power boaters have a
special connection to the water. They
spend precious time on it - by the water
is where they feel happiest. This feeling
need not just be for the weekends, or
for holidays, many choose to live by the
water. Whether visiting, or living by the
water, it is a lifestyle we understand.
In WOHNEN AM WASSER, we show
possibilities and ways to fulfill a dream
of a nautical lifestyle. Not only on the
coasts, but also in the city and in the
country.
* All advertisements with bleed format must have a trim of 5 mm around the page. All important elements have to be 10 mm away from the trim. All format specifications in mm (width x height). **Placement collective, no DIGITAL/APP combination.
AGENCY COMMISSION 15%
SIZE4C INCLUSIVE
APP Brand clients
SIZE4C INCLUSIVE
APPMarine clients
1/1 12,200.00 € 1/1 7,250.00 €
1/2 6,400.00 € 1/2 3,780.00 €
1/3 4,300.00 € 1/3 2,910.00 €
1/4 3,400.00 € 1/4 2,040.00 €
2/1 24,100.00 € 1/8** 750.00 €
THE XXL-SPECIAL WOHNEN AM WASSER APPEARS IN THE FOLLOWING MAGAZINES:
MAGAZINE ISSUE FIRST SELLING DAYBOOKING DEADLINE
DEADLINE OF PRINT DATA
YACHT 10/20 29.04.2020
06.03.2020 16.03.2020BOOTE 05/20 22.04.2020
BOOTE EXCLUSIV 03/20 29.04.2020
The prices quoted are exclusive VAT.
DISCOUNTS
FREQUENCY DISCOUNT:
2 ads 5%
VOLUME DISCOUNT
2 pages 10%
3 pages 15%
source: VDZ, Editorial Media Factbook 2019
„MAGAZINES ARE BEING INCREASINGLY READ DIGITALLY. HIGH-QUALITY CONTENT IS VALUED BY USERS REGARDLESS OF THE
OUTPUT MEDIUM.“
In our kiosk app, we offer you an integration of your insert as a
Free Special for an exposed customer approach.
Your product information will be integrated as a multi-page
leaflet and will be available for publication on the same level as
the digital editions of the media brand.
In this way you reach the reader of the digital issue directly
and communicate your information in the environment familiar
to the readers.
12YACHT APP INCL. YACHT CLASSIC
ADS
APP ONLY
RUNTIME FORMAT ADVERTISING PRICE
1 issue 2/1 page Link activationPicture gallery
Video integration
YACHT475.00 €
YACHT CLASSIC375.00 €
Sales per issue5,074
Readers per issue8,272
App user per day583
according to the publisher Ø 2019
AGENCY COMMISSION 15%
The prices quoted are exclusive VAT. Additional multimedia features (audio files, videos, galleries and links) on request.
See booking deadline and delivery schedule for data on page 5.
FREE SPECIAL
RUNTIME PACKAGE ADVERTISING SIZE PRICE
6 weeks
(from the first
day of sale)
Print / App combination
supplement with max. 32 pages
incl. 10 link activations* + picture gallery
+ Video integration
850.00 €
App Only 1,050.00 €
*further link activations according to effort
13YACHT APP FLEXSLIDER
All prices exclude statutory VAT.
FLEXSLIDER
POSITION 1
POSITION 2
POSITION 3
POSITION 4
650.00 €
per issue
500.00 €
per issue
350.00 €
per issue
175.00 €
per issue
In addition to the regular advertising options in our digital Apps, we
offer the opportunity to book the innovative form of advertisement:
The FlexSlider.
This element is a conventional slider, which can be used by
advertisements as well as for editorial content.
• innovative advertising medium for all mobile devices
• prominent presentation
• up to 4 different positions possible
• enables sales directly out of the App
• high contact frequency and quality
CROSSMEDIA DISCOUNT 10% (on App-Price)
AGENCY COMMISSION 15%FlexSlider. . . .
Contacts per month
17,490
as of September 2019
MOBILE
source: VDZ, Editorial Media Factbook 2019
„ON DIGITAL MEDIA WEBSITES, USERS STAY MUCH LONGER PER PAGE IMPRESSION THAN ON SOCIAL MEDIA SITES.“
PACKAGE BANNER FORMATS CPT
Desktop / Mobile Package 1 Fullsizebanner + Mobile Banner 4:1 10.00 €
Desktop / Mobile Package 2Medium Rectangle +
Medium Rectangle Mobile30.00 €
Desktop / Mobile Package 3 XXL-Banner + Mobile Banner 2:1 25.00 €
14DISPLAY ADS WWW.YACHT.DE
Page impressions1,759,344
Visits705,538
Unique user*275,894
IVW 08/19*according to the publisher 08/19
FORMS OF ADVERTISING SIZE IN PIXEL CPT
Fullsizebanner 468 × 60 (max. 640 x 60) 10.00 €
Medium Rectangle 300 × 250 40.00 €
Skyscraper / Wide Skyscraper 120/160 × 600 40.00 €
HalfpageAd 300 × 600 49.00 €
XXL Banner 728 × 90 30.00 €
AdBundle 300 × 250 / 160 × 600 / 728 × 90 37.00 €
BillboardAd 900 × 250 49.00 €
Wallpaper 728 × 90 and 120/160 × 600 59.00 €
FireplaceAd depending on the website 70.00 €
Parallax 630 x 840 (630 × 300 visible) 45.00 €
FloorAd 1200 × 200 70.00 €
VOLUME DISCOUNTCOMBINATION
DISCOUNTCROSSMEDIA
DISCOUNT
200,000 AI 5% 2 Websites 5%
Crossmedia discount Print / Online 10%
(on online-price)
400,000 AI 7% 3 Websites 7%
650,000 AI 10% 4 Websites 10%
800,000 AI 15% 5 Websites 15%
+ Targeting per criterion 2.50 € CPT
+ Sticky 2.50 € CPT
+ Expandable 5.00 € CPT
AGENCY COMMISION 15%
Creation of the advertisement with a surcharge.
Examples of formats and information on www.dk-mediasales.de/digital-ads
DESKTOP
FORMS OF ADVERTISING SIZE IN PIXEL CPT
Mobile Banner 6:1 320 × 50 30.00 €
Mobile Banner 4:1 320 × 70 30.00 €
Mobile Banner 2:1 320 × 150 35.00 €
Medium Rectangle Mobile 300 × 250 40.00 €
Parallax 320 × 150 45.00 €
Catfish 320 × 100 50.00 €
CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.
source: VDZ, Editorial Media Factbook 2019
„LONGER DURATION OF VISIT MEANS GREATER ATTENTION AND AWARENESS POTENTIAL FOR ADVERTISING.“
15VIDEO ADVERTISING
InPage Video Ads are great if you have video content which should
be delivered eye catching with a high reach. We deliver a display
ad with an integrated video clip on our websites.
Depending on the format, other functionalities such as full screen
or expandable can be activated for the campaign.
You only have to provide us with a banner as well as a video which
are linked and delivered by us. As a result, there is no need for
complex programming or embedding of the video in the ad.
For the Video Banner as well as Video InRead even the delivery of
only one video is necessary.
Page impressions1,759,344
Visits705,538
IVW 08/19
ADVERTISING SIZE SIZE IN PIXEL CPT
Video Banner 300 × 250 55.00 €
Video InRead 640 × 480 50.00 €
Video FloorAd 1200 × 200 75.00 €
Video Background depending on the website 80.00 €
INPAGE VIDEO ADS
CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.
VOLUME DISCOUNT
COMBINATION DISCOUNT
CROSSMEDIA DISCOUNT
200,000 AI 5% 2 Websites 5%
Crossmedia discount Print / Online 10%
(on online-price)
400,000 AI 7% 3 Websites 7%
650,000 AI 10% 4 Websites 10%
800,000 AI 15% 5 Websites 15%
AGENCY COMMISSION 15%
Examples of formats and information on www.dk-mediasales.de/digital-ads
Contact us if you are interested in video productions and further integration solutions.
ISSUE DISCOUNTS
3 issues 10%
6 issues 20%
12 issues 30%
25 issues 45%
16NEWSLETTER
source: VDZ, Editorial Media Factbook 2019
„APPROPRIATE ENVIRONMENTS ENHANCE BRAND IMAGE.“
The YACHT and YACHT classic newsletters regularly inform
the subscribers about brand-new events, new developments
on the market, and provides a preview of the upcoming print
edition.
With newsletter advertising you can transfer your marketing
message focused on our users.
The fact that the users have subscribed themselves to our
newsletters on their own initiative shows that the interest and
attention is very high.
Maximum 5 media placements per newsletter.
Frequency: biweekly (YACHT classic 2 x per year),
on the first selling date of the print magazine.
SIZE IN PIXEL
PRESENTER 1
PRESENTER 2
PRESENTER 3
600 x 150 600 x 150 600 x 150
75.00 € CPT 65.00 € CPT 55.00 € CPT
Subscribers27,281 (26,291 YACHT classic)
Open rate41.51% (33.73% YACHT classic)
as of September 2019
CROSSMEDIA DISCOUNT 10%
(on newsletter price)
AGENCY COMMISSION 15%
CPT = Costs per thousand subscriptions. All prices exclusive VAT, subject to change without notice.Presenter 5 without commitment.
Placement without commitment.
17CONTENT MARKETING
source: VDZ, Editorial Media Factbook 2019
„EDITORIAL MEDIA OFFER HIGH FLEXIBILITY, IN-HOUSE CREATIVE
TEAMS, TAILORED SOLUTIONS AND PLENTY OF ROOM FOR EYE-
CATCHING ADVERTISING.“
SPONSORED NEWS NEWSLETTER
The native format Branchen News is also available in our
newsletters. There you can publish industry, company and
product news in the look and feel of the respective news-
letter.
After clicking on the industry news as a teaser, our users will
be taken to a further article on the website or directly to your
company website.
The industry news on our websites have shown that this
advertising format is perceived and accepted by the user and
therefore produces the best performance values.
Price per newsletter and issue:
2,400.00 €
including reporting and support.
All prices exclusive VAT, subject to change without notice.
ANZEIGE
Content Marketing plays an increasingly important role in
communication.
And for a reason:
Content used in environments thematically related to the brand
or product provides an effective and efficient way to strengthen
a brand‘s image or generate leads.
SPONSORED NEWS WEBSITE
We offer you to book sponsored news on our websites. With
this Format you can publish industry, company or product
news in the look and feel of the respective website.
After clicking on the news as a teaser, our users will be taken
to a further article or directly to your company website.
The strong awareness of the sponsored news as a type of
content marketing is proved: The performance values of spon-
sored news are significantly higher compared to display ads.
Price per month and site:
2,750.00 €
including reporting, support and a weekly change of your content.
All prices exclusive VAT, subject to change without notice.
18CONTENT MARKETING
HIT RATES 2016 2017 2018
Page impressions total 358.792 389,335 525,828
ø Page impressions per window 7,812 9,841 11,015
Participations total 117,706 141,856 176,656
ø Participations per window 4,904 5,910 7,360
The screenshot is just an example, since it is an individual product. All prices exclusive VAT.
ADVERTORIAL
Catch our users with your comprehensive product information
in an editorial environment.
Use the high receptivity of the reader for your brand/product.
The integration of an advertorial is possible on our websites.
An display ad is included in the package to increase the reach
of the advertising special. If the user clicks on the ad he will
be forwarded to the ad special. Additional display ads can be
booked.
POSSIBLE INTEGRATION COMPONENTS
• Picture gallery
• Video-Integration
• Links to your website
• E-Paper Integration
OPTIONS
Online-Advertorial A
• incl. AdBundle with 100,000 Ad Impressions
• incl. technical costs (2,500.00 €)
• incl. feature-element in the side column
6,900.00 €
Online-Advertorial B
• incl. BilllboardAd with 100,000 Ad Impressions
• incl. technical costs (2,500.00 €)
• incl. feature-element in the side column
7,500.00 €
ONLINE ADVENT CALENDAR
With the online advent calendar in YACHT, BOOTE and SURF,
you can place and present your product prominently
throughout the Christmas Season. The windows of each
day will be activated and clickable at the appropriate day. By
clicking on a window, the user will be forwarded to an article
about the product, with detailed text and images, along with
the registration form to win that product. The top prize is
activated and playable from the 01.12.2020.
The calendar will be supported and promoted with editorial
content in our magazines, on our websites, newsletters and
facebook. The positive feedback from previous years and an
entry, on average, of more than 7,300 players per window
speaks for itself!
For more details please contact your sales manager.
www.yacht.de/adventskalender
According to the publisher
19ONLINE SPECIALS
INSURANCE CHANNEL
Since 2013, yacht.de presents the extensive Online Insurance
Channel, a service section with everything our users need to
know about boat insurances. Since spring 2015, boote-ma-
gazin.de presents its own BOOTE Online Insurance Channel,
tailored to the needs of motor boat drivers.
In our online insurance channel on our websites
www.yacht.de and www.boote-magazin.de you can present
your company to a perfectly adequate target group without any
wastage and cover the entire range of water sports.
The following content will be provided:
• Insurance glossary from A to Z
• What to do in case of a damage: Checklist for download
• Company directory with direct links
• Online insurance application
• Latest News from the insurance industry
ADDRESS GENERATOR
Generate new customers with our insurance comparison. In
addition to the presenting of our insurance channel, we offer
you the opportunity to generate leads with address redirects
of our insurance comparison. Pro forwarded address we will
charge you an amount of 5.00 €.
INSURANCE CHANNELØ HIT RATES PER MONTH
REQUESTS PER QUARTER /
CLIENT
YACHT.DE 5,935 56
BOOTE-MAGAZIN.DE 568 39
All prices exclusive VAT.
According to the publisher