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MEDIA GUIDE 2020 AUDIENCE | DIGITAL ADS | NEWSLETTERS | SOLUTIONS | SPECS | SALES
Audience InsightsSourceToday covers the end-to-end supply chain by delivering news, insight and analysis at the intersection of technology and business for today’s procurement and procurement professionals. We provide critical thought leadership insights through multiple channels including our digital magazine, website, and newsletter. Our community members include: Supply Chain / Sourcing Management, Purchasing / Procurement Management, Sr. Purchasing/Procurement (CPO, VP, Director), Design Engineering electronics purchasing, Engineering Management and others allied to the field.
72,269Average Monthly Reach
PRIMARY INDUSTRYIndustrial
Computers/Communication Systems
Automotive/Transportation Equipment
Medical, including all Test and Instrumentation
Consumer Electronics, including appliances
Mil-aero, Defense, General Aviation
Semiconductors and Ics
Other
21.61%
18.53%
15.49%
12.88%
12.43%
10.07%
COMPANIES THAT ENGAGE
The Audience Engagement Report provides an integrated view of the SourceToday community. The data provided within is obtained via internal and third party sources, including Adobe Analytics-Omniture, Oracle Cloud-Eloqua and Omeda.
REACH DECISION MAKERS of audience are purchasing and supply chain professionals98%
JOB FUNCTION Supply Chain or Sourcing Management 60.29%
Sr. Purchasing/Procurement (e.g. CPO, VP, Director) 47.36%
Purchasing or Procurement Management 0.86%
Design Engineering 0.81%
Engineering Management 0.49%
7.78%
1.20%
n Visit designengineering.endeavorb2b.com/source-today to see the complete H2 2019 Audience Engagement Report
Digital Engagement & Insights
n Visit designengineering.endeavorb2b.com/source-today to see the complete H2 2019 Audience Engagement Report
DIGITAL LEADER IN VISITORS, PAGE VIEWS AND SOCIAL FOLLOWERS
17,202Average Monthly Sessions
35,460Average Monthly Page Views
13,762Average Unique Monthly Visitors
1,419Combined Social Following
s 7% Year-to-Date
20%Mobile Visitors Average Monthly
80% Desktop Visitors Average Monthly 18,673 eNewsletter Reach
27.30% Avg Total Open Rate
2.80% Avg Total CTR
SOURCETODAY NEWS ENEWSLETTER
*Metrics reflect monthly averages for July 1 - Nov 30 2019 due to site and newsletter migrations in December 2019
Marketing Solutions GuideSourceToday media solutions are built to leverage our high performing content to drive conversion for marketers through
intelligence gathering, content development, interactive storytelling, targeted campaigns and lead generation.
IN
TELLIGENCE ENGAGEMENT
ADVOCACY CONSIDERATIO
N
YOUR CAMPAIGN
ContentStrategy
ContentDevelopment
LeadGeneration
Performance Results
NurturingCampaigns
ResearchPrograms
Unite insight and data to Develop content, messaging, and engagement strategies
that drive greater awareness, engagement, and actions.
Deepen engagement with leads to keep your
solutions top of mind and shorten the sales cycle.
Streamline creative, messaging, and content strategy to drive
engagement and establish market leadership credibility.
Build a pipeline that drives leads and builds
product awareness.
RESEARCH CONTENT
NURTURE TOP OF FUNNEL
Our “always on” strategy utilizes a continuous intelligence and feedback structure to inform and optimize your program’s content, targeting,
engagement, and conversion tactics to effectively reach your target audience.
n Visit designengineering.endeavorb2b.com/source-today/#st-sol for our full portfolio of our Marketing Solutions
Research
Industry InsightsDevelop thought leadership and guide your content marketing strategy with this market-facing research report that will help your target audience understand the forces at play and gain intelligent in s ig ht s fo r s mar t d e c is io n -making. Benefit from research coupled with subjec t mat ter analysis to develop a robus t report that can be used for lead generation.
Brand PerceptionB e t t e r u n d e r s t a n d h o w p r o c u r e m e n t p r o f e s s i o n a l s perceive your brand, products or solutions. Also useful to gauge p ur c ha s e inte nt a n d d e l i ve r insights into the positioning of your brand among your competitors so you can take your marketing strategy to the next level.
Social IntelligenceBenefit from the latest social l i s t e n i n g t e c h n o l o g i e s a n d r e s ea r c h a na l y s i s to d e l i ve r competitive benchmarking and valuable insights that will allow you to create a highly effective social marketing strategy.
Content KickstartGain intelligence on a key issue and use the proprietary results to develop content that solves challenges and deeply engages target audiences. Position your brand as a thought leader by leveraging insights that show where the industry is headed.
Custom ResearchCollaborate with our research exper t s to develop a custom research program to inform your business strategy, gather market feedback on product concepts, or gain deeper understanding of your prospects. Partnering with SourceToday you have access to all the critical ingredients — deep research expertise, trusted brands, rich audience databases, and design services to help bring data to life.
The SourceToday Advantage
Research development and data analysis expertise to ensure meaningful insights.
Subject matter experts to guide development of thought leadership topics.
Database of procurement professionals in key industries and promotions to deliver statistically valid results.
Contact your sales representative to learn more about the SourceToday Advantage.
n Visit designengineering.endeavorb2b.com/research for our full portfolio of our Research options
Interactive Storytelling
Content Engagement CenterAggregate your premium content and lead generation assets into a digital hub designed to accelerate the decision-making process. This highly immersive format creates the opportunity for prospects to self-educate, content binge and nurture themselves, resulting in increased conversion rates and more sales ready leads.
StoryscapeEngage design professionals and deliver m e a s u r a b l e R O I t h r o u g h t h i s h i g h -performing content marketing program that leverages a custom landing page designed with powerful imager y and interactive elements. Feature your premium content and convert prospects to leads.
Personal Video LearningA t t r a c t p r of e s s i o na l s w h o p r e f e r to educate themselves through video and create a video asset that can become a part of your content marketing portfolio. Program includes topic expert to guide the experience, production of a 15-30 minute video segment, multiple users and the opportunity to interact and ask questions.
WebinarsSourceToday webinar s are us ef ul for engaging procurement professionals that are actively looking for education on a topic, or a solution to their supply chain challenges.
The SourceToday Advantage
Subject matter experts to craft unique, on point content that drives sales.
A marketing expert assigned to your program, giving you a turnkey experience.
Promotional campaigns that are built todrive engagement with your target audience.
Contact your sales representative to learn more about the SourceToday Advantage.
n Visit designengineering.endeavorb2b.com/content-marketing for our full portfolio of our Interactive Storytelling Solutions
Content Marketing Basics
Proven Performance
Subject matter expertise, specialty market knowledge, and trusted editorial credibility.
Content marketing that activates real results and commands attention.
Skilled teams creating full-service, custom and high-impact marketing solutions.
Contact your sales representative to learn more about the SourceToday Proven Performance.
n Visit designengineering.endeavorb2b.com/source-today/#st-sol for our full portfolio of our Marketing Solutions
Difference BetweenCompare and contrast often confused concepts, technologies and terminology while engaging the procurement community and educating prospects on your products and solutions. These popular downloads are highly sought after in the procurement community because of their quick-read format and concise presentation.
Top TipsPosition your brand as a resource for procurement professionals by providing tips to help them quickly understand a process or concept and avoid common pitfalls that slow down the procurement process. Partner with SourceToday industry experts to identify the perfect topic and we’ll create top tips content that will convert prospects to leads.
Content Creation Services
n Visit designengineering.endeavorb2b.com/content-marketing for our full portfolio of our Content Creation Services Solutions
The SourceToday Advantage
Authentic, custom content that resonates with and engages design professionals.
Collaborative process with content, marketing and digital experts.
Programs built to achieve your goals and drive conversion.
Contact your sales representative to learn more about the SourceToday Advantage.
eBooksHelp solve problems, deliver know-how or uncover opportunities for your prospects through a visual eBook format that has a more conversational tone than traditional white papers and is designed to bring together related content pieces for a wider view on a topic. eBooks are effective engagement tools for lead generation and can be developed with your content or by sponsoring SourceToday brand content.
White PapersIntroduce emerging technologies, expand on research results or explain a complex topic with a white paper hosted on SourceToday. This content type is useful for driving prospects through the consideration phase and accelerating purchase decisions.
Thought Leadership ArticlesCollaborate with SourceToday industr y experts to create thought leadership content that fills gaps in your content marketing plan, addresses specific challenges or speaks on point to your target personas. Leverage this high-quality content for Content Channels, Content Engagement Centers and Native Programs as well as your own marketing channels.
InfographicsInfographics are one of the most popular forms of content on the web today, driving more traffic than most traditional content due to their highly visual and easy to digest format that helps users translate data into insights. Infographics draw a wider viewing audience and encourage social sharing of your content.
Surface Your Best Content
The SourceToday Advantage
Programs created by engagement marketing specialists with proven formulas for driving success.
Demographic data and behavioral insights leveraged to target key personas.
Promotional campaigns that are built to drive engagement with your target audience.
Contact your sales representative to learn more about the SourceToday Advantage.
n Visit designengineering.endeavorb2b.com/source-today/#st-sol for our full portfolio of our Marketing Solutions
Recommended for YouLever aging us er data and b ehavior al insight s , we understand what topics are of the most interest to our users and put that information to use for your content marketing push efforts. Awareness and traffic driving program includes co-branded email, targeting based on your criteria and promotion of up to four pieces of content that are hosted on your site.
Supply Chain Solutions Generate leads through this co-branded email program that includes hosting of one asset on the SourceToday website and promotion to of up to 3 additional pieces of content or product information with links to your website.
Market SpotlightAttract highly qualified audiences with an information site focused exclusively on a specific industry topic. Convey your expertise and share your story of innovation through this online content hub that focuses on a single issue or trend and eliminates surrounding visual noise with a clean, intuitive design. Our marketing and design experts will bring the topic to life with strong visuals, and a focus on high-value content to engage and educate users. View Innovation Destination Automotive
Content Marketing Essentials
The SourceToday Advantage
Ideation with subject matter experts to create high-performing content.
Content marketing expertise to develop content that drives successful programs.
Promotional campaigns that are built to attract and engage your target audience.
Contact your sales representative to learn more about the SourceToday Advantage.
n Visit designengineering.endeavorb2b.com/source-today/#st-sol for our full portfolio of our Marketing Solutions
ContentStreamLeverage SourceToday website content for use on your website and other content marketing channels through this innovative content marketing platform. Quality content is a must have for marketers that have goals to grow engagement and drive conversion. Gain access to the SourceToday content library and easily syndicate our high-performing content in your marketing channels.
Snap SolutionsEngage procurement professionals in an interactive way to build a high-quality prospect database. Collaborate with our team of topic and engagement marketing experts to craft a quiz that will attract your target audience and collect valuable data and top of funnel leads.
Webinar Lead TouchGain greater return on your webinar investment by engaging leads immediately after your event to maintain a conversation and move them toward a follow-up action. The program includes the development of an executive summary along with a series of three emails to registrants to encourage sharing, drive on-demand views, and expose users to related content.
Unique Sponsorship Opportunities
n Visit designengineering.endeavorb2b.com/source-today/#st-sol for our full portfolio of our Marketing Solutions
The SourceToday Advantage
Programs that have been vetted to drive proven performance and deliver results for marketers.
Access to leading industry experts through virtual learning and in depth content.
Unique solutions that offer entertaining ways to engage procurement professionals and create awareness for products and solutions.
Contact your sales representative to learn more about the SourceToday Advantage.
Top Distributor Profiles Distributor Profile pages are related to the Top 50 Distributors for either Electronics or Industrial. The profiles are enhanced on SourceToday and highly promoted all year long driving traffic back to the individual profiles. The profiles and data are compiled in an e-book format, so the buyer and engineer can easily download and print.
Download the latest Top Distributors
Distribution Outlook Featured article and supporting interviews, coupled with insights, trends and company profiles make our annual Distribution Outlook issue a “must reads” for all procurement professionals and supply chain managers. Sponsorship allows you to showcase your company with a 2-page spread that appears in the SourceToday digital issue, slide show on SourceToday and an e-book.
Dowload the latest Distribution Outlook
Special Reports
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Top 50 Industrial This special report reveals revenue performance and what’s on the minds of the top-rated Industrial Distributors. Highlight your prestigious designation as a Top Distributor with maximum exposure sponsorship packages. The annual report is published in September each year and is viewed for a full year, elevating your status as an elite industry provider.
Download the latest Top 50 Industrial Distributor List
Top 50 Electronics DistributorsThe Top Electronics Distributors Report, published each year, ranks the top distributors in the industry by sales volume. Highlight your prestigious designation as a Top Distributor with maximum exposure sponsorship packages. The annual report is published in May each year and is viewed for a full year, elevating your status as an elite industry provider.
Download latest Top 50 Electronics Distributor List
Salary & Career Report This survey gathers input from a wide range of professionals in purchasing and procurement positions. The rich data sets created in this survey enable in-depth analysis of multiple aspects of professional salaries and careers. There are five reports covering key dimensions related to salary and career trends. 1. Outsourcing’s Impact 2. Automation’s Impact 3. Demographic Trends 4. Compensation Trends 5. Workforce Dynamics
Download all five reports
Targeted Advertising
The SourceToday Advantage
Experienced team of direct marketers and data analysts.
Rich database of over 5 million business professionals in high growth markets.
Partner networks that can extend your brand reach and target key persona audiences.
Contact your sales representative to learn more about the SourceToday Advantage.
Custom eBlastsEmail marketing is one of the most effective m e t h o ds fo r t ar ge t ing an d r ea ching prospects with messaging focused on produc t s and solutions. Deliver your message directly to the inboxes of relevant, targeted procurement professionals or leverage the power and scale of Endeavor B usine s s Me dia’s 5 mil l ion audience database to expand your reach. Based on your objectives and goals our team will set up and deploy targeted email campaigns that engage prospects you want to reach. Email deliver y is GDPR compliant, full reporting metrics provided post deploy.
Audience ExtensionNot retargeting, it’s Audience Extension. Par t n e r w it h o ur team of d e dic ate d engagement marketers and data analysts to custom build display, native and social campaigns that will target the business decision makers in our database who match your target criteria. Utilizing thousands of sites across the web, your campaign is displayed multiple times, only to those that fit your targeted profile.
Account Based MarketingLeverage our database of 5 million business professionals in high growth markets to reach deep into key accounts that you provide or collaborate with us on creating look alikes based on behavioral data or demographic data points. Leverage display, native, email and social campaigns to drive awareness, convert prospects to leads and provide key account support to your sales team.
ProgrammaticCombining advanced ad serving technology with our proprietary data offers a unique programmatic buying experience that delivers measurable results. Providing you with more control over your campaign and allowing for real time creative and messaging adjustments ensures that you are delivering the right message to the right audience at the right time.
n Visit designengineering.endeavorb2b.com/advertising for our full portfolio of our Targeted Advertising Solutions
Newsletters & Digital Edition Writers, editors, designers and marketing strategists create highly original, in-demand content designed to resonate with partners’ target audiences and inspire action.
Interested in adding a digital package to your media plan? Contact your sales representative today!
n Visit designengineering.endeavorb2b.com/advertising/newsletters to view samples of our the Newsletters
The data provided within is obtained via internal and third party sources, including Adobe Analytics-Omniture, Oracle Cloud-Eloqua and Omeda.
SourceESB Weekly Delivers information about electronic components. Multi-Sponsored; Thursdays
Subscribers ............................ 16,029Avg Total Open Rate .............. 19.80%
• Logo – 190x70 pixels• Image – 250X120 pixels• Title – up to 80 characters• Text – up to 400 characters• URL
SourceToday NewsNew product highlights, data and trends for professionals who procure electronic components and parts.Exclusive; Monday, Wednesday, Friday
Subscribers ............................ 18,873Avg Total Open Rate .............. 27.80%
• 595x335• 30 Character Headline• Up to 60 words of text• JPG, GIF or PNG-100 kb max, 72 ppi• URL required
SourceToday Digital EditionProvide procurement and supply chain professionals with news, analysis, technology, business and the supply chain process: from materials and components to distribution and logistics to design and manufacturing services. Multi-Sponsored; Monthly
• Full page ad – 8.5X11 inches PDF• In-Article ad – 595X335 pixels; JPG • Featured Products • Logo – 190 x 70 pixels • Image – 800x300 pixel • Title – 80 characters • Text – up to 600 characters • URL
Subscribers ............................ 38,415
Digital AdvertisingSourceToday offers you the opportunity to engage procurement professionals in multiple channels for deeper connections and better return on your marketing investment.
Display BannersNet Rates. Banners appear on the home page and article pages. Standard display banners appear on desktop, tablet and mobile.
Ad Type Ad Size (pixels)Floor Ad 1200×90 – Expanded: 1200×410
Jumbotron 300×600 – Expanded: 970×700 — mobile: 300x250 pixels
In-Article Expandable 728×90 – Expanded: 970×700
Filmstrip 300×600 – Total expanded: 300×3000
Sidekick 300×250/300×600 – Expanded: 850×700
Pushdown 970×90 – Expanded: 970×415 — mobile: 300x50 pixels
Contact your sales representative for pricing and design services
Interested in adding a digital package to your media plan? Contact your sales representative today!
Ad Type Ad Size (pixels)Top Leaderboard 728x90 & 320x50*
Rectangle 300x250
Interscroller Leaderboard 728x90 & 320x50*
Half Page Standard 300x600
Site Skin Contact Online Ad Operations for specs
Welcome Ads 640×480 & 300x416* *Please provide all sizes listed.
Rich Media OpportunitiesRich Media ads allow advertisers to tell their stories in a seamless, attention-grabbing way with videos, photos, animation and endless creative and content-related scenarios.
Online Specs
Newsletter Specifications:Formats Currently Accepted: • JPG, PNG
Information: • Please note: We accept gifs but a black line frame will be automatically added to the image• Flash not accepted• It is the advertiser’s responsibility to maintain the link for the duration of the ad• If word count exceeds the max, file will be returned for revision, otherwise complications with the newsletter template may arise
Dimensions/File Sizes: • See our Newlsetter section of the media guide
3rd-Party Ads: • Tracking URLs for Newsletters: Tracker must be embedded in URL.
Materials due: • Five business days prior to publication.
Send Newsletter Banner Ads To: • [email protected]
Check out our advertiser site for more information: • designengineering.endeavorb2bcom/source-today
Campaign Analyst | Materials Contact:Chris Brown [email protected]
Website Specifications:Banner sizes: • See our Digital Ad Specs section of the media guide
Acceptable file types: • JPG, GIF, animated GIF, and third party tags• For interactive rich media such as expandable ads or in-banner videos, we follow IAB standard guidelines. • Looping 3 times, Max # of frames: 4, Animation length: 15-20 seconds
Information: • Click-through URL required and should not be hard-coded• Creative must be hosted through a third-party with a “STANDARD” ad tag: All 3rd Party tags and accompanying technologies being served by tags must be SSL Compliant (HTTPS).• Z-index of ad must be set low or as a “1”• Backup JPEG, GIF or PNG (200kb max) required for delivery to mobile devices• If mobile users are to be excluded from your Rich Media impressions, please inform us in advance
Materials due: • Five business days prior to publication.
Send Website Banner Ads To: • [email protected]
Check out our advertiser site for more information: • designengineering.endeavorb2bcom/source-today
Campaign Analyst | Materials Contact:Chris Brown [email protected]
Contacts
KEY ACCOUNTSJohn Mangiola949-375-9694 | [email protected]
ACCOUNT MANAGERSamantha Nelson760-840-1703 | [email protected]
MANAGING DIRECTORChristina [email protected]
DISTRIBUTION EDITORBruce [email protected]
SUPPLY CHAIN EDITORBridget [email protected]
DESIGN SPECIALISTRadek [email protected]
Sales Editorial
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