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| MEDIA KIT 2021
AUDIENCE | MARKETING SOLUTIONS | DIGITAL ADS | NEWSLETTERS | CONTENT CALENDAR | SPECS | SALES
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MEET THE INFLUENCERS
TECHNICAL & CONTENT EXPERTISEDelivering technical and contentdevelopment expertise that ensures content is accurate, engaging andfocused on the topics that professionals need to know about to stay current.
IDEATION & DEVELOPMENTCollaborate with our topic experts todevelop topics that will attract target audiences, validate market perceptions and ensure content marketing success.
DATA & INSIGHTSDeep industry knowledge paired withwith data and insights from analytic tools provides us the ability to leverage metrics for content decision making and deliver the right content, in the right channel, to the right audience, at the right time.
EDITORS & CONTRIBUTORS
Senior EditorSTEVE MRAZ [email protected]
Senior EditorMARIE MCBURNETT [email protected]
Contributing Technical Expert ROBERT J. SHEAF, JR [email protected]
Contributing Technical ExpertPETER NACHTWEY [email protected]
Contributing EditorRAY I SCROGGINS [email protected]
Contributing Editor THOMAS ANDEL [email protected]
Contributing Editor RICARDO SOLORZANO [email protected]
Group Content DirectorMICHELLE KOPIER [email protected]
Senior Content Director BOB VAVRA [email protected]
Managing Editor JEREMY COHEN [email protected]
Senior EditorREHANA BEGG [email protected]
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FOCUSED CONTENT
HYDRAULICS• Pumps and pressure boosters (intensifiers)• Actuators (cylinders, hydraulic motors, rotary actuators)• Valves (directional- pressure-, flow-control, proportional, servo)• Hose, tubing, fittings, couplings• Hydraulic filters & contamination control• Hydraulic fluids• Reservoirs, accessories, heat exchangers
SENSORS & CONTROLS• Filters, regulators, lubricators (FRLs)• Air cylinders, motors, and rotary actuators• Air valves (directional- pressure-, flow-control)• Tubing, fittings, couplings• Vacuum components & assemblies• Dryers & condensate drains
PNEUMATICS• Pressure gauges, switches, transducers• Linear-displacement transducers• Electrical interfaces & components• Motion controllers• Wireless & internet communications• IoT & Industry 4.0 integration
APPLICATIONS• Construction• Marine & Offshore• Food processing• Medical Equipment• Waste & recycling• Packaging machines• Agriculture• Mining
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AUDIENCE INSIGHTSHydraulics & Pneumatics ensures that professionals addressing fluid power technology understand the latest developments, trends andsolutions that are impacting the future of fluid power applications with content focused on technical innovations, successful projectimplementation and how-to fundamentals. Our portfolio of media solutions is built to drive conversion for marketers by leveraging thishigh-performing content to engage targeted vertical audiences and drive product awareness and conversations.
VIEW THE COMPLETE H1 AUDIENCE ENGAGEMENT REPORT
Machinery
Fabricated Metal Product
Professional, Scientific & Technical Services
Wholesaler or Distributor of Durable or Non-Durable
Repair & Maintenance
Electrical Equipment, Alliance & Component
Primary Metal
255,823Average Monthly Reachs 8% Year over Year
JOB FUNCTION Production & Equip Design (Engr Mgmt) 29.88%
Corporate Management 25.29%
Plant & Mfg (Engineering Mgmt) 15.04%
Sales Mgmt 5.72%
Purchasing Mgmt 2.12%
Storage, Warehousing, Distribution 0.70%
PRIMARY BUSINESS
19%
8%
8%
7%
7%
6%
COMPANIES THAT ENGAGE
The Audience Engagement Report provides an integrated view of the Hydraulics & Pneumatics community. Data provided within is obtained via internal and third party sources, including Google Analytics, Oracle Cloud-Eloqua and Omeda.
REACH DECISION MAKERS
76% of audience are managers and above
5%
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AUDIENCE ENGAGEMENT
VIEW THE COMPLETE H1 AUDIENCE ENGAGEMENT REPORT
188,431Average Monthly Sessions
147,220Average Unique Monthly Visitors
359,396Average Monthly Page Views
35,499Combined Social Following
s 7% Year-to-Date
556Avg Monthly New Site Registrations
73% Desktop Visitors Average Monthly
27%Mobile Visitors Average Monthly
SUBSCRIBE TO MAGAZINE
37,000Hydraulics & Pneumatics
Magazine Subscribers
s 10.6% vs Year-Over-Year s 15.4% vs Year-Over-Year s 30.0% vs Year-Over-Year
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PRINT SUBSCRIBERS
QUALIFIED CIRCULATION BY ISSUE in the last 6 months
SUBSCRIBERS BY REGIONU.S. REGION BREAKOUT OF MAGAZINE SUBSCRIBERS
VIEW THE COMPLETE H1 AUDIENCE ENGAGEMENT REPORT
2020 issues Print Digital Total Qualified
Jan 26,271 10,729 37,000
Feb 26,027 10,973 37,000
Mar 26,539 10,461 37,000
Apr 26,685 10,315 37,000
May/Jun 26,833 10,167 37,000
Average Qualified Circulation for 6-Month Period
26,471 10,529 37,000
Total Qualified Non-Paid
Both
Total Qualified Non-Paid
Digital
Total Qualified Non-Paid
Total Subscribers
Avg Qualified Circulation 26,373 98 10,529 37,000 37,000
4,308
1,968
3,050
6,115
6,756
11,589
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2021 PRINT CONTENT CALENDARISSUE DATE COVER STORY:
This month’s content focus: The industry’s cutting-edge trends and thought leaders
INDUSTRY TRENDS: What the H&P industry
leaders are talking about.
HYDRAULICS: Best Practices focused
on efficiency and effectiveness
PNEUMATICS: A systematic approach
to operational excellence
PRODUCT DIGEST: The best innovation in
one place
SHOW COVERAGE AD CLOSE MATERIALS DUE
JANUARY/FEBRUARYForecast Issue
Hydraulic CylindersHow the Fluid Power Industry will Bounce
Back
Actuators: Breaking Down your Choices
Maintaining Clean Lubrication Motion Control
NFPA Annual Conference:
NTEA/Work Truck Show1/22/2021 1/26/2021
MARCH Fluid ManagementMedical Equipment
Focus: Lessons Learned
Food Processing: Speed Meets Safety
Vacuum Components: Making the Right
Decisions
Pumps and Pressure Boosters
Reliable Plant NAHAD
Waste Expo2/15/2021 2/17/2021
APRIL Automated System Oil industry Focus: Driving Efficiency
Coupling Components: Make it
all Fit Together
Filter Selection: Finding the Right Filter for the Job
Integrating IoT Offshore Technology Conference (OTC) 3/18/2021 3/22/2021
MAY Mobile HydraulicsConstruction Focus:
Rebuilding with Confidence
Fluid Management: Clean and Efficient
Valves: Going with the Flow Gauges and Switches 4/21/2021 4/23/2021
JUNE Actuators Agriculture Focus: Managing Reliability
Mobile Hydraulics: Put your Power on the
Move.
Maintenance: Finding Greater
Efficiency
Hoses, Fittings and Couplings 5/14/2021 5/18/2021
JULY/AUGUST Mid-Year Report
Pneumatics Under Pressure
Mining Focus: Digging for
Innovation, Efficiency and Safety
Automation and Hydraulics;
A Perfect Match
What’s Pneu with Pneumatics
Suppliers?Filtration MINExpo 7/21/2021 7/23/2021
SEPTEMBER Fluid Power Packaging Systems Focus: Driving the
Supply Chain
Lifts and Hoists: Construction Leaders
Talk InnovationPressure Valves Automation Systems
FPDA Industry SummitPack Expo
Utility Expo (formerly ICUEE)
8/13/2021 8/17/2021
OCTOBER Pneumatic Automation
The Industry Recovers:
A Focus on Innovation
Fluid Maintenance: Keeping it Clean
Maintenance and Pneumatics:
When and WhyHose Assemblies 9/14/2021 9/16/2021
NOVEMBER FiltersAutomation Focus:
How to Integrate your System for IoT
The Right Valve for the Right Application
Filters, Regulators and Lubricators: How They
Work Best Together.Valves 10/20/2021 10/22/2021
DECEMBER Valves and Hoses2021 Salary Survey:
Who you are and what you think
Motion Control: Hydraulics Make the
Difference
Motors and Actuators: Keeping Everything
in Line
System Integration 11/11/2021 11/15/2021
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PRINT ADVERTISING SPECS
Print Production Manager: Greg AraujoHydraulics & [email protected]
Cancellations: Cancellations must be submitted in writing and will not be accepted after the published ad material deadline. Cover positions cannot be canceled. Verbal cancellations will not be accepted. Multi-Page and Inserts: Contact Account Manager for Rates and Specifications Gross Rates Apply: Gross rates based on number of insertions within a 12-month period.
Printing Method: Web Offset Publication Trim Size: 7.5 x 10.5 inches Binding Method: Perfect Bound
Email Print Advertising Submission to: [email protected]
DIMENSIONS (inches) Non Bleed* Trim + 0.125 inch Bleed on all four sides*
Full Page 7 x 10 7.5 x 10.5Spread 14.5 x 10 15 x 10.52/3 Pg Spread 14.5 x 6 15 x 6.51/2 Pg Spread 14.5 x 4.625 15 x 5.1251/3 Pg Spread 14.5 x 3.125 15 x 3.6252/3 Pg Vertical 4.5 x 9.75 4.75 x 10.51/2 Pg Island 4.5 x 7.25 4.75 x 7.751/2 Pg Vertical 3.375 x 9.75 3.625 x 10.51/2 Pg Horizontal 7 x 4.625 7.5 x 5.1251/3 Pg Square 4.5 x 4.625 4.75 x 5.1251/3 Pg Vertical 2.3125 x 9.75 2.5625 x 10.51/4 Pg Vertical 3.375 x 4.625 3.625 x 5.125
* Ads with bleed – extend bleed 0.125 inches beyond the trim.
* All live matter not intended to bleed should be kept 0.25 inch from trim. Spread ads should allow a total of 0.1875 inch safety in gutter.
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Our portfolio of media and advertising solutions are built to leverage trusted content and high-performing channels. The result is successful campaigns that drive conversion for marketers through intelligence gathering, content development, interactive storytelling, targeted campaigns and lead generation.
• RESEARCH• LEAD GENERATION• EVENTS• VIDEO• DIGITAL ADVERTISING
• NEWSLETTERS• NATIVE ADVERTISING• TARGETED MARKETING• PRINT ADVERTISING• MARKETING SERVICES
MARKETING SOLUTIONS GUIDE
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Better understand how decision-making professionals perceive your brand, products or solutions. Gauge purchase intent and deliver insights into the positioning of your brand among your competitors so you can take your marketing strategy to the next level.
BRANDPERCEPTION
RESEARCH Start with Insights to Guide your Marketing Strategy Rely on our research development and data analysis expertise to ensure your program delivers meaningful and relevant insights. Subject matter experts will help guide thought leadership topics and ensure statistically valid results from target audiences.
Leverage research as a lead generator by providing your audience with research-backed data on hot-button issues. Measure pain points, organizational impact and future outlooks on specific topics, use data points to drive your content marketing strategy.
Deliverable is a 10-15 page report that provides a clear understanding of the topic and helps audiences benchmark their position relative to their peers.
INDUSTRY INSIGHTS
Develop thought leadership and generate high-quality leads with this market-facing research report that will help your target audience understand the forces at play and gain insights for smart decision-making.
Deliverable is a 20-25 page, fully designedgraphic report, coupled with subject matter analysis. End result is a premium content marketing asset.
STATE OF THE
MARKET
Mine data points across a variety of social and online channels to uncover brand, competitive, industry and audience trends and insights. This marketing intelligence solution will deliver a key insights report that provides valuable insights to your executives as well as marketing, product, and sales teams.
STRATEGICINSIGHTS STUDY
VIEW ALL RESEARCH
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LEAD GENERATIONSolutions that Meet All Your Lead NeedsOur portfolio of modern marketing solutions provides Marketers with the resources and solutions they need for meeting goals and delivering high-quality leads.
WEBINARS Webinars continue to be a top performer for Marketers, generating highly qualified leads and helping to accelerate decision making. Our portfolio of unique webinar options offers a variety of formats to help you achieve your goals.SHORT FORM CONTENT
These easy-to-execute content types deliver big impact and help Marketers to efficiently create lead generation assets that can be promoted in a variety of channels.
LONG FORM CONTENTComplex decision making requires in-depth content that addresses very specific needs. Traditional white papers, eBooks and case studies are effective lead generators and can be super charged when paired with our new StoryDesign solution.
CUSTOM LEAD-GENERATION PROGRAMSPrograms that are built to deliver high-quality leads by leveraging high-quality content, exclusively branded environments and promotional marketing to target audiences. Tap into our marketing and topic expertise to create a unique experience that attracts and engages decision makers.
VIRTUAL EVENTSProven as one of the most effective strategies for generating leads, virtual events are finding their way onto calendars. Create connections and keep your marketing pipeline full with leads from our industry-focused events.
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CONTENT SYNDICATIONSyndicate your best content in high-performing channels and benefit from increased recognition. Our known content structure gives design engineers the confidence to engage and drive traffic to your content.
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WEBINARS Proven Formats that Generate Highly Qualified Leads Unique formats, subject matter experts and engaged audiences that are looking for answers to their biggest challenges. Promotional campaigns target the audience you want and engagement metrics help you score leads.
WEBINARSPosition your company as an industry expert and connect with prospects who are seeking education on a key topic or solution to their challenge. Create powerful, engaging content that generates qualified leads and allows you to connect with decision makers.
Includes: Promotional Program, Full Contact Information, 2 Custom Questions, Engagement Metrics
WEBCHATSRethink traditional hour-long webinars and engage busy decision-makers with 30 minutes of topic-based conversation and interactivity. This new, video-based format features your subject matter expert providing powerful thought leadership while generating leads.
Includes: Promotional Program, Full Contact Information, Engagement Metrics
VIRTUAL ROUND TABLEAssemble your team of topic experts and give users the opportunity to connect through a live streaming experience. Perfect for delivering industry know-how from a variety of perspectives and helping professionals understand the impact of industry trends.
Includes: Promotional Program, Full Contact Information, 2 Custom Questions, Engagement Metrics
WEBINAR EXECUTIVE SUMMARYGain greater return on your webinar investment by engaging leads immediately after your event with this customer developed Executive Summary and series of three emails to webinar registrants.
Includes: 2 page Executive Summary, 3x Post Event Email Campaign, Engagement Metrics
VIEW ALL WEBINARS
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SHORT FORM CONTENTA Must-Have for Content Marketing SuccessEasy-to-execute content types, condensed deliverables and design services make short form content a go-to for savvy marketers. Promotional campaigns that engage busy decision makers, delivering the highlights while positioning your brand as a source for helpful information.
PROBLEM/SOLUTIONS
DESIGNFAQ’S TOP TIPS DIFFERENCE
BETWEENHelp design engineers work faster and smarter by providing solutions to some of their most common problems. Showcase your knowledge and understanding of the challenges they face and be perceived as a trusted source for important intel.
Includes: Content Development, Asset Hosting, Promotional Program, Full Contact Information, 2 Custom Questions
Answer common questions about a particular topic, issue or trend and convey your industry expertise. Our proven format creates high-quality content while requiring minimal deliverables from your product team.
Includes: Content Development, Asset Hosting, Promotional Program, Full Contact Information, 2 Custom Questions
Feature 5 to 10 brief tips or steps, with graphic design, that will help your audience better understand a topic or guide them toward a purchase decision.
Includes: Content Development, Asset Hosting, Promotional Program, Full Contact Information, 2 Custom Questions
Connect with target audiences in a language they understand, digging deep into the differences between new technologies and applications and how to best leverage them for successful outcomes.
Includes: Design Services and Promotional Program
VIEW ALL SHORT FORM CONTENT
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LONG FORM CONTENTDeliver Solutions for the Most Complex ChallengesComplex topics require long form content that addresses very specific needs to help accelerate decision making. Promotional campaigns built to target decision makers and influencers leverage our 1st party data and insights.
WHITE PAPERS SPONSORED EBOOKS
Introduce emerging technologies, expand on research results or explain a complex topic with a white paper hosted on our site. This content type is useful for driving prospects through the consideration phase and accelerating purchase decisions.
Includes: Content Development, Asset Hosting, Promotional Program, Full Contact Information, 2 Custom Questions
Help solve problems and deliver know-how through a fully designed eBook format. Leverage our existing high-performing content to create a collection of valuable evergreen articles on a compelling topic that is relevant to audiences.
Includes: Content Development, Asset Hosting, Promotional Program, Full Contact Information, 2 Custom Questions
BASICS OFDESIGN
Shine a spotlight on technical information that is the foundation of the fundamentals of design engineering while educating prospects and generating qualified leads. Typically evergreen content, these assets are frequently being saved for future reference.
Includes: Content Development, Asset Hosting, Promotional Program, Full Contact Information, 2 Custom Questions
VIEW ALL LONG FORM CONTENT
CASE STUDIES
Bring to the forefront an outside perspective on your solutions. Showcase success stories from real customers and deliver an authentic experience of your solutions and challenges they can solve.
Includes: Content Development, Asset Hosting, Promotional Program, Full Contact Information, 2 Custom Questions
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CONTENT SYNDICATIONSurface Your Best Content in High-Performing ChannelsSyndicate your high quality content in our trusted channels and benefit from increased recognition. Co-branded emails and known content structure gives design engineers the confidence to engage and click.
RECOMMENDED FOR YOU
DESIGN ELEMENTS
ENGINEERINGRESOURCES
Deliver a relevant experience to design engineers and drive traffic to up to four pieces of content hosted on your site. Rely on our first party data and behaviorist insights to target an audience based on your criteria.
Inspire design creativity with this program that includes hosting and exclusive promotion of 1 educational asset for lead generation and up to 3 pieces of content for traffic driving initiatives to your website.
Provide engineers easy access to up to three educational based resources, hosted on our site and promoted for engagement and lead driving. These emails can be co-sponsored or exclusive.
VIEW ALL CONTENT SYNDICATION PROGRAMS
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CUSTOM PROGRAMSLead Generation Programs Built for Your GoalsPrograms that are the perfect combination of push and pull marketing to ensure maximum ROI and high-quality leads. Promotional campaigns custom built to meet your objectives and exclusively branded environments that showcase your best content.
AMPLIFYAccelerate the decision-making process and guide prospects with this 3 step lead nurturing program that leverages unique email promotions and landing pages to engage an audience based on your specific criteria.
CONTENT ENGAGEMENT CENTERSAggregate your premium content and lead gen assets into a digital hub designed to accelerate decision making through an immersive experience where prospects can self-educate, content binge and nurture themselves. Benefit from increased conver-sion rates and more sales ready leads.
STORYDESIGNTell your story with a visual approach and take your in-depth content marketing asset (WhitePaper, eBook or Webinar) to the next level, hosting it surrounded by interactive graphics and video to deliver deep engagement from target audiences.
NEW! GIVE-AWAYSTap into the mind of design engineers and give them the opportunity to take your development kit or new product on a test run. Sponsors are required to meet the T&C’s of program, fulfilling the give away. Landing page hosted on brand site with form, full contact leads provided to sponsor.
VIEW ALL CUSTOM LEAD GEN PROGRAMS
VIDEOCreative Solutions for Video at any BudgetRely on our technology platforms, proven techniques and design skills to create video that gets views. Choose from a variety of formats that are designed to meet your goals and suitable for multi-channel content strategy.
Place your video message directly within editorial content on our website. Served as a video ad type, this solution delivers a much higher than average click through rate and offers engagement metrics to track views.
Take control of your video content strategy, optimizing the medium to best serve your brand and your marketing goals. Our team of production and design experts will consult with you to create video that reflects your brand, tells your story, and showcases your products and services.
Capture key insights from your experts through these 10-15 minute editorially-driven video interviews that help to deliver broader context to the issues being covered. Leverage our topic expertise, technology platform and light video editing to create a powerful video asset.
QUICKCHAT VIDEO
IN-ARTICLEVIDEO
CUSTOM VIDEO PRODUCTION
Break down complex topics into simple and easy-to-digest animated videos that are 30-45 seconds long. This alternative video type requires minimal deliverables from you, making for easy, cost effective production. Great for social promotions.
EXPLAINERVIDEO
VIEW ALL VIDEO
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DIGITAL ADVERTISINGAdvertising that Reaches Decision Makers in the MomentShowcase your brand to highly targeted audiences in popular channels with our portfolio of display and rich media banners.
DISPLAY BANNERSBanners appear on the home page and article pages. Standard display banners appear on desktop, tablet and mobile.
Ad Type Ad SizeLeaderboard 728x90 & 320x50*
Rectangle 300x250
Half Page Standard 300x600
Site Skin Contact Online Ad Operations for specs
Welcome Ads 640x480 & (300x416 or 330x250)*
*Please provide all sizes listed.
Ad Type Ad SizeFloor Ad 1200x90 Expanded: 1200x410
Jumbotron 300×600 – Expanded: 970×700
In-Article Expandable 728×90 – Expanded: 970×700
Sidekick 300×250/300×600 – Expanded: 850×700
Pushdown 970×90 – Expanded: 970×415
Contact your sales representative for pricing.
RICH MEDIA OPPORTUNITIESRich Media ads allow advertisers to tell their stories in a seamless, attention-grabbing way with videos, photos, animation and endless creative and content-related scenarios.
WEBSITE SPECIFICATIONS:Banner sizes: • See our Digital Ad Specs section of the media guide
Acceptable file types: • JPG, GIF, animated GIF, and third party tags• For interactive rich media such as expandable ads or in-banner videos, we follow IAB standard guidelines. • Looping 3 times, Max # of frames: 4, Animation length: 15-20 seconds
Information: • Click-through URL required and should not be hard-coded• Creative must be hosted through a third-party with a “STANDARD” ad tag: All 3rd Party tags and accompanying technologies being served by tags must be SSL Compliant (HTTPS).• Z-index of ad must be set low or as a “1”• Backup JPEG, GIF or PNG (200kb max) required for delivery to mobile devices• If mobile users are to be excluded from your Rich Media impressions, please inform us in advance
Materials due: • Five business days prior to publication.
Materials due: • Five business days prior to publication.
Send Website Banner Ads To: [email protected]
Check out our advertiser site for more information: designengineering.endeavorb2b.com/hydraulics-pneumatics
Campaign Analyst | Materials Contact:[email protected]
19VIEW NEWSLETTER SAMPLES
NEWSLETTERSEstablished Frequency, Trusted Content and Engaged AudiencesShare your message within a relevant and responsive environment designed to deliver engagement and traffic.
Data provided within is obtained via internal and third party sources, including Google Analytics, Oracle Cloud-Eloqua and Omeda.Note: Metrics reflect monthly averages for April 1 - June 30 2020 due to site and newsletter migrations
FLUID POWERCutting-edge topics, news, products and developments in fluid power technology. Exclusive; Mondays & WednesdaysSTATS: Subscribers ............................................. 15,802Avg Total Open Rate ............................... 26.98%
HYDRAULICS & PNEUMATICS PRODUCT SPOTLIGHTFeatures a wide range of products and services. Multi-sponsored 2nd & 4th Monday of each month Exclusive; ThursdaysSTATS: Subscribers ............................................. 20,302Avg Total Open Rate ............................... 25.83%
Formats Currently Accepted: JPG or PNG
Dimensions/File Sizes: 595x335, Maximum file size 100kb, 30 character headline, 60 words of text, + URL
3rd-Party Ads: Tracking URLs for Newsletters: Tracker must be embedded in URL.
Materials due: Five business days prior to publication.
Send Newsletter Banner Ads: [email protected]
595x335
MORE INFO:
Formats Currently Accepted: JPG or PNG
Dimensions/File Sizes: 180x150, Maximum file size 80kb, 40 character headline, 80 words of text, + URL
3rd-Party Ads: Tracking URLs for Newsletters: Tracker must be embedded in URL.
Materials due: Five business days prior to publication.
Send Newsletter Banner Ads: [email protected]
180x150
MORE INFO:
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NATIVE ADVERTISINGReplicating Form and Function to Gain Views for Your ContentEstablish credibility, gain views and drive traffic to your website or landing pages with native advertising.
Deliverable SpecificationsHeadline 20 – 75 characters including spaces
Text 40 – 255 characters including spaces
URL To your site homepage or landing page
Image High resolution jpg. Landscape, 16:9, minimum 300x170
Company Logo High resolution eps or png transparent background
Contact your sales representative for pricing.
NATIVE AD DELIVERABLESFeature your high-performing content on our brand site through native ad placements and benefit from our highly trafficked channels that attract qualified professionals.
Deliverable SpecificationsArticles Max of 4 articles, one .doc file for each.
Images High resolution jpgs, 1200x675, one per article + high resolution article images, up to 3 per article.
Headline 20 – 75 characters including spaces
Synopsis 40 – 255 characters including spaces
Company Logo High resolution eps or png transparent background
Companion Banners 970x90, 728x90, 300x50, 300x250, 300x600 + URL
Contact your sales representative for pricing.
NATIVE SPONSORED CONTENTYour content in our channels. Native content advertising programs showcase your content in our channels, replicating form and function and attracting users to quality content.
VIEW ALL NATIVE SERVICES
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DIRECT & TARGETED MARKETINGNarrow Your Focus and Find the Perfect MatchTarget prospects or customers with highly effective campaigns that zero in on decision makers and keep you top of mind. Leverage our brand list or tap into Endeavor’s database of over 7 million professionals all with first party data insights.
THIRD-PARTY EMAILSTarget and reach prospects in the moment with messaging focused on your brand, solutions or products. Based on your objectives and goals, our team of direct marketing experts will set up and deploy HTML email that attracts decision-makers. Full reporting metrics provided. Privacy compliant.
AUDIENCE EXTENSIONPartner with our team of engagement marketers and data analysts to build custom campaigns that will target business decision makers in our in-house channels and extended networks based on your criteria.
WEBSITES & MOBILELeverage our 1st party data and create campaigns targeting the business decision makers who match your criteria. Utilizing thousands of sites across the web, your campaign is displayed multiple times on websites and social ONLY to those who fit your targeted profile.Includes: Banner, Native and Video on Professional Websites & Mobile
SOCIALDrive higher CTR% and conversions using Facebook, Instagram and LinkedIn. We’ll manage your campaign using your banner, video and native ads and create targets based on website visitors, our first party data or by creating look-a-like profiles.Includes: Banner, Native and Video in Social Channels
MICROPROXIMITYIncrease your exposure at large industry events with our micro-proximity targeting (or geo-fencing) that allows you to target company location, geography or attendees who are in attendance at trade shows and conferences.Includes: Banner, Native and Video on Professional Websites & Mobile
VIEW ALL DIRECT & TARGETED MARKETING
DESIGN SERVICESCapture the attention of prospects and customers with professionally designed HTML emails, digital ads and landing pages. Our in-house design services can help Marketers create messaging that is on point and delivers results.
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MARKETING SERVICESSolutions for helping marketers get it doneOur team of branding strategists, digital marketers and creative design experts help convert prospects into customers. Define the uniqueness of your brand and audiences and watch your next campaign come to life.
CONTENT CREATION
DESIGNSERVICES
TRANSLATIONSERVICES
WEBSITEDEVELOPMENTSERVICES
CONTENT CREATIONCollaborate with our industry experts to create content that fills gaps in your content marketing plan, addresses specific challenges or speaks on point to your target personas. Leverage this high-quality content for a variety of program types and market in your own channels.
DESIGN SERVICESCapture the attention of prospects and customers with professionally designed HTML emails, digital ads and landing pages. Our in-house design services can help Marketers create messaging that is on point and delivers results.
TRANSLATION SERVICESLeverage our linguistic teams to provide accurate, compliant and engaging information to your worldwide target audiences. Our portfolio of language translation and localization services supports over 500 language combinations ensuring that your messaging delivers the right words and cultural meaning.
WEBSITE DEVELOPMENT SERVICESUpdate your website with a professional appearance, clear messaging and an optimal user experience to help prospects and customers in their buying process. Development scope will be based on your objective and all sites are built in mobile responsive design with baseline SEO and analytics installation.
VIEW ALL MARKETING SERVICES
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UNIQUE SPONSORSHIPS
HP CONNECTHydraulic & Pneumatics’ signature supplier/distributor program aligns your company listing and profile with key topics and editorial content on hydraulicspneumatics.com. A year-round solution provider for end-users.
Contact your sales representative for more information
SALARY & CAREER REPORTToday’s Design Engineers strive to be more productive, embrace workplace diversity and benefit from having a broad range of expertise. We surveyed over 2,000 electrical engineers on their perception of the industry, their career, their employers and what the future holds. The results of this survey deliver data points and insights about your customers that can be used to inform your product, sales and marketing strategies.
Contact your sales representative for more information
IDEA! 2021 The Industrial Engineering, Design and Automation EventThe 2021 IDEA! Event will bring together global industry experts and showcase best practices from manufacturing leaders for a two-day conference focused on giving attendees the tools needed to thrive in a changing global landscape.
Co-located with the Manufacturing & Technology Conference.
Contact your sales representative for more information
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EXECUTIVE VICE PRESIDENT, DESIGN & ENGINEERING GROUP Tracy Smith816.519.2496 | [email protected]
NORTH AMERICARonald Klimko216.931.9662 | [email protected]
SENIOR DIGITAL INNOVATION & STRATEGY DIRECTORRyan Malec785.375.1201 | [email protected]
BELGIUM, NETHERLANDS, LUXEMBURG, UNITED KINGDOM, SCANDINAVIA,FRANCE, SPAIN, PORTUGALLara Phelps44.0.1932.564999 | [email protected]
GERMANY, AUSTRIA, SWITZERLANDChristian Hoelscher011.49.89.95002778 | [email protected]
ITALYDiego Casiraghi011.390.31.261407 | [email protected]
PAN ASIAHelen Lai866.2.2727.7799 | [email protected]
CONTACT OUR SALES REPRESENTATIVES TO DISCUSS YOUR MARKETING PLANS
CONTACTS
SALESBRAND WEBSITE: hydraulicspneumatics.comMARKETING WEBSITE: designengineering.endeavorb2b.com
FACEBOOK: facebook.com/HydraulicsPneumaticsLINKED IN: linkedin.com/company/11091630TWITTER: twitter.com/H_and_P_knows
BRAND RESOURCES
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Modern marketers wanting to engage Design & Engineering Audiences rely on a multi-step approach for keeping their funnels full and driving conversion. Our portfolio of solutions can help you do just that – from generating awareness and driving traffic to your site, to educating users through virtual bootcamps or creating distraction free environments that allows users to binge on content and move them further along in their journey. We have the target audiences you need to reach, the industry and marketing expertise to engage them and the solutions that will help you meet your goals.
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