Company History

Vision Mission Statement

Business Definition Model

Definition of the Industry

Size and Scope of the Industry

Competition

Most Preferred Fast food Chains

41%

33%

26%

Jollibee

McDonald's

Others

Series1

Economic

Technology

Direct competitors:

- Jollibee

Indirect competitors:

- Burger King

Substitutes:

- KFC

- Chowking

- Wendy’s

- Greenwich

Buyers:Primary: - students -office workers -class A, B, CSecondary: - shoppers - tourists

Analysis

Key Success Factors

Advertising and Promotion Proper Pricing Quality of the Food Product Lines Extensive Branch Network Availability of Raw Materials Franchising

Key Results Area 2005 2006 2007

SALES 5,295,139,101 6,350,194,872 7,154,433,428

PROFIT 3,327,400,997 106,474,041 269,817,869

MARKET SHARE 18% 15% 13%

Primary Competitors Jollibee Tropical Hut Wendy’s Kentucky Fried Chicken Burger King

Reasons They have the same

target market with McDonald’s

Similar products Almost the same pricing

Secondary Competitors Chowking Greenwich Pizza Hut Tokyo Tokyo

Reasons Also a quick service

restaurant but offers different style of foods (Tokyo Tokyo & Chowking)

Some of their products are similar to McDonlad’s (Greenwich & Pizza Hut)

Competitor’s Target Market

Proposed Target Market

Skippy’s Yuppies Young Adults

Skippy’s

Market Share

Sales

Be the leading fast food chain in the Philippines (long term)

PRODUCT PROPOSED PRICE

1pc. Chicken McDo meal with drinks

P82

McSpaghetti with drinks

P49

McSpaghetti P39

Regular Fries P24

Burger McDo with fries and drinks

P56

Burger McDo P24

Hot Fudge / Caramel Sundae

P24

Apple Pie P24

Place of Distribution Product Development Advertising and Promotions

What fast foods are you familiar to?

McDonald's33%

other26%

Jollibee41%

Where do you most prefer to eat?

Jollibee, 65%

McDonald's, 35%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Appetizingfood

Economicalprice

Fast service Pleasingplace

65 70 75 80

No. of Respondents

no

yes

Was the food served hot?

53%

47%

44%

46%

48%

50%

52%

54%

yes no

Was the food served in less time?

Is the fast food's place clean?

0%

10%

20%

30%

40%

50%

60%

70%

Series1 58% 42%

yes no

How often do you eat there?

52%

15%

9%

24%

thrice a week once a week once a month everyday

• Cast:• Team Leader : Raven Gomez• Editor in Chief : Darren Padilla

• Assistant Editor : Lorraine• Manager: Cherry

• Assistant Manager: Kim• President: Kevin Ellazar

• Company Model: Hazel A.K.A. Eva Punda