MasterKer Technical Insight_ENG-1

MasterKer Technical InsightTECHNICAL SHAPE

MasterKerTECHNICAL SHAPE

M22 keratin volume shampoo

M10 keratin volume mask

M50 kerafruit volumizer

M12 keratin detox shampoo

M50.1 kerafruit volume lotionM50.2 kerafruit neutraliser


M60 kerafruit relaxerM60.1 kerafruit relax lotionM60.2 keratin sealer

M70 kerafruit straightenerM70.1 kerafruit straightenerM70.2 keratin neutraliser


M33 keratin curl rider

M80 kerafruit waver sensitiveM80.1 kerafruit wave lotionM80.2 kerafruit neutraliser

M90 kerafruit waver resistantM90.1 kerafruit wave lotionM90.2 kerafruit neutraliser

volume straight waves



Advanced formulation.

Pre treatment: M12 keratin detox shampoo

Volume: M22 keratin volume shampoo M10 keratin volume mask M50 kerafruit volumizer

Straight: M60 kerafruit relaxer M70 kerafruit straightener

Waves: M33 keratin curl rider M80 kerafruit wave sensitive M90 kerafruit wave resistant

Content

› kerafruit | keratin & multi-fruit acid complex› glyoxylic acid› cysteamine

• formol free

• thio free

• paraben free

• salt free

• sulfate free

• hypoalergenic perfume

FREE formula

Advanced formulation. Main active components

Main hair composition: proteins

Main proteins: keratin

Keratin is composed of amino acids.

These amino acids form a cross-linked twisted chain: “alfa-helix”.

This chain is joined by BONDS.

The bonds give the permanent shape to the hair.

Alfa-helix

Microfibres

Macrofibres

CortexMedula

Cuticle

Advanced formulation. Hair shape and bonds.


There are mainly 3 types of bonds:

Hydrogen Bond (soft) responsible for 5% of shape

Salt Bond (resistant) responsible for 35% of shape, elasticity and strength

Disulfide or Cystine Bond (very resitant) responsible for 65% of shape, elasticity and strength

SS

OO



Kerafruit will treat and reconstruct the hair and help to weaken and soften the bonds by its acid compound and ionic action.

Glyoxylic acid and Cysteamine will soften and undo the bonds, so we can rebuild the bonds in the desired perma-nent long lasting shape: straight, wavy or with volume.

Hair treated & healthy, in the desired long lasting shape: STRAIGHT, WAVY or with VOLUME

1 original shape2 softened and undone bonds3 new bonds, new shape.


1 2 3


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Deep cleansing shampoo. Pre-shampoo for technical services: straighten-ing, waving and volume treatment. Eliminates residues, softens and pre-pares the cuticle. Alkaline formula (pH 7,7 – 8,0)_____

Type of Hair: All hair types. Pre-shampoo for technical services. Usage: Apply onto wet hair gently. Wash the hair two or three times according to the resistance of the hair. Leave in for 2 or 3 minutes.Fragance: Candy Crash. Hypoallergenic.Presentation: 1000 ml e 33.8 fl oz Units per box: 6

keratin detox shampooMasterKer M12

MasterKer M12 keratin detox shampoo

Softclean Surfactant

Hydrolyzed Keratin

Powerful yet mild surfactant produced from a natural fatty acid and the amino acid sarcosine. This mild surfactant cleans the hair in a soft way with good foaming properties.

Protein rich in amino-acids (specially rich in Cysteine).

Great affinity with the hair and extreme conditioning and repairing power. Prop-erties linked to hair: elasticity, resistance, high water absorption, electrostatic prop-erties.

The combination of this mild surfactant and the alkali nature of the formulation (pH =7,7 – 8), obtains a deep and gentle cleansing of the hair eliminating all the im-purities of it and preparing the cuticle to future technical treatments.

Hair protected, repaired and conditioned. Strengthening of weak or fragile hair.

Improvement of hair vitality and ease of combing.

ACTIVE INGREDIENT ACTION BENEFITMasterKer M12

MasterKer M12 keratin detox shampoo

volume

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Volumizing and body maker keratin shampoo. Provides moisture, strength and resistance to breakage. Frizz control._____

Type of Hair: Specially for fine hair, wavy and curly hair. For dry or damaged hair and chemically treated hair that needs deep moisture. Usage: Apply onto wet hair massaging gently, leave for 1 or 2 minutes and rinse. Repeat if necessary.Fragance: Candy Crash. Hypoallergenic.Presentation: 250 ml e 6.8 fl oz & 1000 ml e 33.8 fl oz Units per box: 6

keratin volume shampooMasterKer M22

MasterKer M22 keratin volume shampoo

Cationic Volume Polymer

Hydrolyzed Keratin

Pro-vitamin B5D-Pantenol

Extract of quaternised starch

Sticks through electrostatic attraction and neutralise the hair’s static electricity. Its high molecular weight forms a film over the cuticle enhancing more volume.



High hair affinity. Builds a flexible resistant film around the hair.

Forms a protective film on the cuticle of the hair.

Adheres to the hair and neutralises electric charge

Improves the volume and vitality of the hair. Conditions the hair, providing softness and making it easier to comb and style.



Improves the hair resistance to breakage. Maintains natural shine and healthy look of hair, providing body and volume.

Repairs damaged hair and makes styling easier without weighing it down. Shiny, conditioned hair.


MasterKer M22 keratin volume shampoo

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Multi-action volumizing intense keratin hair mask, with VoluMax, vegetable proteins and pantenol. All in one. Leave-in treatment. Specially for fine hair, wavy and curly hair. _____

Type of Hair: Specially for fine hair, wavy and curly hair. For dry or damaged hair and chemically treated hair that needs deep moisture. Usage: Spray onto towel-dried hair or dry hair, spray according to the porosity and length of the hair. Do not rinse. Fragance: Candy Crash. Hypoallergenic.Presentation: 150 ml e 5.1 fl ozUnits per box: 6

keratin volume maskMasterKer M10

MasterKer M10 keratin volume mask

keratin volume maskMasterKer M10


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Multi benefits total action:

1. adds body and volume2. repairs damaged and dry hair 3. frizz control 4. thermal protection for dryers 5. provides shine 6. silkiness and smoothness 7. real detangling and easier brushing 8. split ends prevention9. maintains hair style longer10. UV-B filter hair color protector

VoluMaxVolume CP

PolyCareWHydrolyzed Wheat Protein + Silane Polymer

Hydrolyzed Keratin


Filter UV-B

Multi-polymeric structure that forms a complex protective and conditioning film on the hair .

Polymeric structure of vegetable protein, reacts to heat forming a cross-links con-ditioning and protective thermal network. Highly substantive conditioning agent and moisture retentive.


Great affinity with the hair and extreme conditioning and repairing power. Prop-erties linked to hair: elasticity, resistance, high water absorption, electrostatic properties.


Absorbs UV rays

Provides extra volume and curl definition on both natural and chemically treated hair.

Hair conditioned and repaired. Enhances hair gloss and smoothness.

Thermal protection against styling and heating tools (blow drying, ironing).



Improves the hair resistance to breakage. Maintains natural shine and healthy look of hair, providing body and volume.

Protects hair from sun radiation.

Excellent colour protection.



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Volumizing system with keratin and multi-fruit acid. Long lasting volume and body hair treatment. Professional kit._____

Type of Hair: Specially for fine hair. Fragance: Fresh Green Pear. Hypoallergenic.Presentation: M50.1 kerafruit volume lotion & M50.2 kerafruit neutralizer / 150 ml e 5.1 fl oz Units per box: 6

kerafruit volumizerMasterKer M50

MasterKer M50 kerafruit volumizer

Cysteamine HCI

KerafruitKeratin + multi-fruit acid complex

Hydrolyzed Keratin

Multi-fruit complex5 botanic extracts: bilberry, sugar cane, sug-ar maple, orange, lemon.

Keratinic compound with high affinity to hair due to its similar structure and pH.

Develops the straightening action in a gen-tle way, softens and weakens the bonds without breaking them.



Provide a high content of natural Alpha Hydroxy Acids (AHAs), which are great moisturisers for hair and scalp.

The acid pH seals naturally the cuticle of the hair by electrostatic attraction.Excellent conditioning action.

Natural gentle curls, elastic waves with movement and volume.

Healthy hair, respected and protected.

Hair protected, repaired and conditioned. Strengthening of weak, fine or fragile hair.Improvement of hair vitality and ease of combing.

Shiny, soft and conditioned hair.


MasterKer M50 kerafruit volumizer

volume therapy steps

Phase 1Hair preparation


Phase 2Hair setup and volumizing

M50.1 kerafruit volume lotion

Phase 3Final neutralisation

M50.2 kerafruit neutraliser


• Wash with M12 keratin detox shampoo

• Exposing time 2- 3 minutes.

• Rinse out and towel dry.

Phase 2Hair setup and volumizing

• Wrap the hair on rods, L or XL size, with-out tension.

• Apply 50.1 kerafruit volume lotion until all roads are completely soaked.

• Cover the head with film or plastic cap. • Apply dry heat and leave in of for:

Sensible hair 20 minutes + heat

Resistant hair 40 minutes + heat

• Rinse completely with warm water and towel dry carefully all the rods.


• Shake the bottle of 50.2 kerafruit neutral-iser and proceed to spray on every rod.

• Leave in for 10 minutes.

Remove the rods without pulling the hair.

• Apply 50.2 kerafruit neutraliser on the ends of the hair and massage.


• Rinse completely for some minutes with warm water and towel dry carefully.

Volume process done!

Styling & Maintenance M10 keratin volume maskM22 keratin volume shampoo

Important advice

• Do not use on hair that has been bleached or treated with henna or metallic pigments.

• Do not wash the hair in the next 72 hours after applying the treatment.

• Do not color the hair or bleach until one week after applying the waving treatment.

MasterKer volume theraphy steps

straight

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Keratin & multi-fruit acid hair smoother. Natural long-lasting curl remover system. Reduces the volume of curls and removes frizz. Strengthens and reconstructs the hair fibre improving its resistance. Smooth, soft and healthy hair. Professional kit._____

Type of Hair: Sensitive or fragile hair. Fragance: Fresh Green Pear. Hypoallergenic.Presentation: M60.1 kerafruit relaxing lotion & M60.2 keratin sealer / 150 ml e 5.1 fl oz Units per box: 6

kerafruit relaxerMasterKer M60

MasterKer M60 kerafruit relaxer

Glyoxylic Acid


Hydrolyzed Keratin


Reduces the volume and strengthens pro-tein fibres of keratin by developing new bonds giving a semi-permanent modifica-tion of the structure of the hair fibre. Re-duces fly-away. Softens and weakens the bonds without breaking them.





Long lasting straight hair with extra shine and vitality.

Protected, moisturized and deep restruc-tured hair.




MasterKer M60 kerafruit relaxer

relaxer therapy steps



Phase 2Apply the relaxing lotion

M60.1 kerafruit relax lotion

Phase 3Apply the thermal sealer

M60.2 keratin sealer


• Wash with M12 keratin detox shampoo.



• Remove excess of water using a hair-dryer.

• Divide the hair into 4 section.

Phase 2Apply the relaxing lotion

• Apply M60.1 kerafruit relax lotion gener-ously to strands of 1cm wide, starting by the nape.

• Massage and comb the hair downwards, keeping it straight in an upright position.

• Cover the head with film.

• Apply dry heat and leave in:


Resistant hair: 60 minutes + heat

• After the exposure time, use a comb and brush downwards. Then dry the hair completely.

• Divide the hair into 4 sections. Take strands of 3 cm wide from each section and straighten with the flat iron (temper-ature will vary from 180°C to 230°C de-pending on the resistance of each type of hair). Iron each strand about 5 times.

• Rinse the hair with warm water and towel carefully.

Phase 3Apply the thermal sealer

• Apply M60.2 keratin sealer generously from roots to ends, strand by strand, mas-saging with the hands.

• Dry the hair completely with the hairdry-er, without using a comb.

• Divide the hair into 4 sections. Take strands of 3 cm wide from each section and proceed to straighten with the hair iron (the temperature will vary from 180°C to 230°C depending on the resistance of each type of hair). Iron each strand about 5 times.

Relaxing process done!

MaintenanceK12 keratin shampooK10 keratin total maskK15 argan mystic oil

Important advice

• Do not apply on scalp.

• Do not use on hair that has been treated with henna or metallic pigments.

• Do not wash the hair, use hair grips, bows, braids, etc., in the next 24 hours after applying the treatment.

• Do not color the hair or bleach in the next 72 hours after applying the treatment.

• It is recommended to apply the hair relax-ing treatment M60 kerafruit relaxer before coloring the hair, otherwise it may lighten the hair tone. • Follow the same procedure in subsequent applications.

SUBSEQUENT APPLICATIONS:

Follow the same procedure.

The natural formulation of M60 kerafruit relaxer allows subsequent applications and retouch if necessary after 24 hours from the first application.

If maintenance is carried correctly and if it is necessary, a second treatment can be ap-plied 2 months after the first application. In this way, the lasting and performance will be strengthened and improved.

MasterKer relaxing theraphy steps

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Keratin & multi-fruit acid hair straightener. Permanent straightening system.Removes curls and volume achieving a long lasting permanent straight hair. Strengthens and reconstructs the hair fibre improving its resistance. Straight, soft and healthy hair. Professional kit. _____

Type of Hair: Resistant or difficult hair. Fragance: Fresh Green Pear. Hypoallergenic.Presentation: M70.1 kerafruit straightener & M70.2 keratin neutraliser / 100 ml e 3.4 fl oz Units per box: 6

kerafruit straightenerMasterKer M70

MasterKer M70 kerafruit straightener

Cysteamine HCI


Hydrolyzed Keratin



Develops the straightening action in a gen-tle way, softens and weakens the bonds without breaking them.





Long lasting straight hair.

Shiny protected and moisturized hair.




MasterKer M70 kerafruit straightener

straightening therapy steps



Phase 2Apply the straightening cream

M70.1 kerafruit straightener

Phase 4Finalisation

K10 keratin total mask

Phase 3Neutralisation

M70.2 keratin neutraliser





• Remove excess of water using a hair-dryer.

• Divide the hair into 4 section.

Phase 2Apply the straightening

• Apply M70.1 kerafruit straightener gen-erously to strands of 1cm wide, starting by the nape.

• Massage and comb the hair downwards, keeping it straight in an upright position.




Resistant hair: 60 minutes + heat

• Carry out the knot test 15 minutes after the application and then every 5 minutes. If the knot easily comes undone, the hair needs more time. Otherwise, the exposure time is enough.

• After the exposure time, rinse completely with warm water and towel dry carefully.

• Use the hairdryer to remove dampness up to 90%.

Phase 3Neutralisation

• Divide the hair into 4 sections.

• Apply M70.2 keratin neutralizer gener-ously from roots to ends, strand by strand, massaging with the hands.

• Comb the hair downwards, keep it straight in an upright position.

• Leave on for 20 minutes as exposure time to process.

• Rinse completely with warm water and towel dry carefully.

• Use the hairdryer to remove dampness up to 90%.

Phase 4Finalisation

• Apply generously K10 keratin total mask with thermal protection over the whole hair.

• Divide the hair into 4 sections. Take strands of 3 cm wide from each section and proceed to straighten with the flat iron (the temperature will vary from 180°C to 230°C depending on the resistance of each type of hair).

Straightening process done!

MaintenanceK12 keratin shampooK10 keratin total maskK15 argan mystic oil

MasterKer straightening theraphy steps

MasterKer straightening theraphy steps

Important advice

• Do not apply on scalp.

• Do not use on hair that has been bleached or treated with henna or metallic pigments.

• Do not use on brittle hair.


• Do not use hair grips, bows, braids, etc., in the next 72 hours after applying the treatment.

• Do not color the hair or bleach until one week after applying the straightening treatment.

• It is recommended to apply the hair re-laxing treatment M70 kerafruit straightener before colouring the hair, otherwise it may lighten the hair tone.

• If the hair where we want to apply M70 kerafruit straightenr is too damaged or brittle, we can carry a total repair treatment previously with HydraKer K11 keratin hair botox.

SUBSEQUENT APPLICATIONS:

• Follow the same procedure.

• If maintenance is carried correctly and if it is necessary, a second treatment can be applied 3 months after the first application. In this way, the lasting and performance will be strengthened and improved. In this case, apply only to virgin hair (the new virgin area of the roots).

waves

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Curl activator moisturizing balm cream. Defines curls and waves with long lasting effect. Shine, frizz control and memory effect. _____

Type of Hair: For wavy and curly hair. Fragance: Candy Crash. Hypoallergenic.Presentation: 100 ml e 3.4 fl oz Units per box: 6

keratin curl riderMasterKer M33

MasterKer M33 keratin curl rider

CurlMax Polymers

Hydrolyzed Keratin


Memory effect that provides long lasting curl retention.

Anti-frizz effect, keeps the waves and curls well defined.

Flexible polymers that do not break, thus without flaking and providing soft touch.Great hair affinity.


Great affinity with the hair and extreme conditioning and repairing power. Proper-ties linked to hair: elasticity, resistance, high water absorption, electrostatic properties.


Long lasting defined waves and curls.

Flexible and soft touch curls, without flakes. Easy to style and brush.

Hair protected, repaired and conditioned. Strengthening of weak, fine or fragile hair.


Improves the hair resistance to breakage.

Maintains natural shine and healthy look of hair, providing body and volume.


MasterKer M33 keratin curl rider

_____

Keratin & multi-fruit acid waving system. Soft curls. Natural defined elastic curls, vitality and texture. Strengthens and reconstructs the hair fibre improv-ing its resistance. Professional kit. _____

Type of Hair: Sensitive or fragile hair. Fragance: Fresh Green Pear. Hypoallergenic.Presentation: M80.1 kerafruit wave lotion & M80.2 kerafruit neutralizer / 150 ml e 5.1 fl oz Units per box: 6

kerafruit waver sensitiveMasterKer M80

MasterKer M80 kerafruit waver sensitive

Cysteamine HCI


Hydrolyzed Keratin



Develops the waving action in a gentle way, softens and weakens the bonds with-out breaking them.





Natural curls, elastic waves .

Protected and moisturized hair.




MasterKer M80 kerafruit waver sensitive

sensitive waving therapy steps



Phase 2Hair setup and waving

M80.1 kerafruit wave lotion








• Apply following the direct or indirect waving technique according to the length of the hair.

• Apply M80.1 kerafruit wave lotion on each strand and then wrap the hair on rods without tension.

• Afterwards, apply again the wave lotion rod by rod and make sure all roads are completely soaked.



Sensible or fragile hair 20 – 30 minutes + heat

• Check the curl every 5 minutes.

• Rinse completely with warm water and towel dry carefully all the rods to remove the excess of water.


• Shake the bottle of neutralising lotion and proceed to apply kerafruit neutralizer on every rod.

• Keep a small quantity of neutralizing lo-tion to be applied on hair after unwrapping.


• Remove the rods without pulling the hair.

• Apply the remaining neutralizing lotion on the ends of the hair and massage.


• Rinse completely for some minutes with warm and towel dry.

Waving process done!

• Apply the curl activator cream M33 kera-tin curl rider and proceed with the desired styling.

Maintenance: M22 keratin volume shampooM10 keratin volume maskM33 keratin curl rider.

Important advice

• Examine the hair and verify its elasticity, porosity and breaking point. Do not use on brittle hair.

• Do not use on hair that has been bleached or treated with henna or metallic pigments



MasterKer sensitive waving theraphy steps

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Keratin & multi-fruit acid waving system. Curls with body. Natural well-de-fined elastic curls, vitality and texture. Strengthens and reconstructs the hair fibre improving its resistance. Professional kit._____

Type of Hair: Resistant or difficult hair. Fragance: Fresh Green Pear. Hypoallergenic.Presentation: M90.1 kerafruit wave lotion & M90.2 kerafruit neutralizer / 150 ml e 5.1 fl oz Units per box: 6

kerafruit waver resistantMasterKer M90

MasterKer M90 kerafruit waver resistant

Cysteamine HCI


Hydrolyzed Keratin



Develops the waving action in a gentle way, softens and weakens the bonds with-out breaking them.





Natural curls, elastic waves .

Protected and moisturized hair.




MasterKer M90 kerafruit waver resistant

resistant waving therapy steps




M90.1 kerafruit wave lotion








• Apply following the direct or indirect waving technique according to the length of the hair.

• Apply M80.1 kerafruit wave lotion on each strand and then wrap the hair on rods without tension.

• Afterwards, apply again the wave lotion rod by rod and make sure all roads are completely soaked.



Resistant or difficult hair 20 – 40 minutes + heat

• Check the curl every 5 minutes.

• Rinse completely with warm water and towel dry carefully all the rods to remove the excess of water.


• Shake the bottle of neutralising lotion and proceed to apply kerafruit neutralizer on every rod.

• Keep a small quantity of neutralizing lo-tion to be applied on hair after unwrapping.


• Remove the rods without pulling the hair.

• Apply the remaining neutralizing lotion on the ends of the hair and massage.


• Rinse completely for some minutes with warm and towel dry.

Waving process done!

• Apply the curl activator cream M33 kera-tin curl rider and proceed with the desired styling.

Maintenance: M22 keratin volume shampooM10 keratin volume maskM33 keratin curl rider.

Important advice

• Examine the hair and verify its elasticity, porosity and breaking point. Do not use on brittle hair.

• Do not use on hair that has been bleached or treated with henna or metallic pigments



MasterKer resistant waving theraphy steps

ERAYBA COSMETICS, S.A.

BARCELONA (SPAIN) | T (+34) 93 771 46 89 | F (+34) 93 771 33 39

[email protected] / [email protected] | www.erayba.com

T H I N K H A I R . T H I N K B E A U T Y .


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MasterKer Technical Insight_ENG-1