more platformsmore possibilities

© 2012 Marmalade. Trademarks belong to their respective owners. All rights reserved.

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Where to?

Welcome

We founded Marmalade based on a simple premise, that more platforms equals more possibilities.

In using the powerful Marmalade SDK, developers rapidly deploy games and apps that enjoy native performance on every device.

At Marmalade we enable you to discover more possibilities; to create great experiences; and to reach more people. We take care of the detail so that you can focus on what matters to your customers.

Welcome to our SDK

Team Marmalade

10 Apr 2023 ©2012 Marmalade. Trademarks belong to their respective owners. All rights reserved. 3

10 Apr 2023 ©2012 Marmalade. Trademarks belong to their respective owners. All rights reserved. 4

Company overview

• Headquarters in London• Offices in Sunnyvale, CA and Ukraine• Funded by private and venture capital (ARM)• SDK launched in Q4’09• 1,000s developers & 1,000s apps on app stores• We don’t see fragmentation as a problem, we see it as the opposite

more platforms =more possibilities

Ideaworks timeline2008 2009 2010 2011 2012 2013

SDK 5C++ & Open GL

SDK 6HTML5

SDK 4JavaScript & CSD

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Key

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logy

ARMInvestment

CEONiall Murphy

MD & COOHarvey Elliott

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10 Apr 2023 ©2012 Marmalade. Trademarks belong to their respective owners. All rights reserved. 6

Marmalade SDKOverview

What is the Marmalade SDK?

Marmalade SDK is a powerful cross-platform SDK for the efficient development of richer games and apps for mobile, desktop and Smart TV platforms.

Marmalade is also FAST, FLEXIBLE and OPEN

Marmalade is highly CROSS-PLATFORM

Mobile

TVDeveloper

Java script

HTML5

C++

and more…

Desktop

Marmalade partner eco-system

click logo for link to partner website

• Marmalade SDK– standards-based cross-platform framework– allowing maximum re-use of existing skills

and code

• Marmalade workflows– C++, OpenGL ES, Visual Studio, Xcode– HTML5, PhoneGap

Open and standards based

Marmalade developers like sharing

http://github.com/marmalade

Top developer benefits Highly responsive apps and games Accelerated time to market for cross platform releases Open and extensible C / C++ and OpenGL development using

standard IDEs = no lock-in High performance even on low-end hardware Broad native platform & simulator coverage Partner technology components available for easy integration Reduced development costs and simplified QA

Why use Marmalade?

Key benefits

Performance Marmalade provides speed, power and unerring reliability

Marmalade enables future technologies and platforms, todayNew Platforms

Complex made simple

Marmalade takes care of each platforms’ complexities to enable focus on creating

Accessible Marmalade is approachable and easy to use, in any environment

Flexibility Marmalade enables an open environment to give developerschoice and freedom to create

PerformanceMarmalade provides

speed, power and unerring reliability

Our history is creating games, we understand why raw performance matters

Marmalade enables direct access to the hardware, providing native performance on every device

And because our native technology talks directly to the hardware, it provides a solid foundation to build on

Key benefits: Performance

FlexibilityMarmalade enables an open environment - to give developers choice

and the freedom to create

We believe in open standards and making things work to meet our customers’ needs and wishes

Marmalade gives developers an open environment providing choice over the technologies they use

We enable the art of developing, celebrating the individuality and skill of our developer community

Key benefits: Flexibility

Complex made SimpleMarmalade takes care

of each platforms’ complexities to enable

focus on creating

We work directly with the hardware manufacturers to deliver native implementation through Marmalade

Target all platforms from a single tool and language, meaning you code once and deploy to any device

Marmalade takes care of the complexities, freeing up time to focus on the art of creating richer apps

Key benefits: Complex made simple

AccessibleMarmalade is

approachable and easy to use, in any

environment

Through our work with world-leading publishers we have refined our SDK to make it accessible to all

Marmalade is designed for a broad audience from hobbyists through to professional developers

With a tailored support network and an active community, developers are supported at every step

Key benefits: Accessible

Developer Forum

New Platforms

Marmalade enables future technologies and

platforms, today

Our relationships with ARM, Samsung, LG, RIM and more gets early access to new technology as it matters

Marmalade works directly with the hardware manufacturers to ensure maximum platform support

Marmalade gives developers opportunities to reach new platforms, creating new commercial opportunities

Key benefits: New platforms

RoadmapMarmalade 6.1

available now

Spread further with Marmalade

Web M. phase 2

Mac AppStore

PC App Store

Marmalade 6.2coming Q4 2012

New platforms enabled

Windows Phone 8

BlackBerry 10

iPhone 5

Marmalade 6.3coming Q1 2013

Beyond Mobile

Windows 8 Desktop

Windows RT devices

Roku STB

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Marmalade Apps ProgramOverview

Marmalade Apps Program

• The Marmalade SDK allows apps to target more platforms

• Marmalade connects apps to new global distribution opportunities

• Developers get incentives plus additional revenues from increased distribution

Richer apps are

Marmalade31 St Petersburgh PlaceLondon W12 4LA

t: +44 8456 434 969e: bizdev@marmalademail.com

www.madewithmarmalade.com