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Make your
Games
successful on
the Microsoft
Platform.Lee Stott
Microsoft
@lee_stott
Microsoft is a software company
One Microsoft
One Microsoft
One Microsoft
£
One Microsoft
Windows Dev Center requires only
a one-time registration
payment, which grants
developers the ability to submit
apps to both the Windows Store
and Windows Phone Store, with
no annual renewal fee.
Dev Center registration
PayPal available for registration
No credit card required for identity
validation
One set of terms, One Developer
agreement, One certification policies
One Microsoft
The Dev Center Benefits program. The Dev Center Benefits program is designed to accelerate your success on our platform by helping you develop, improve and market your apps with a variety of offers and tools and is available to all registered developers worldwide of all experience levels and platforms.
One Microsoft Apply, port and publish!
Then claim over $1000 in incentives!
Spreading your game to the Windows Store
and Windows Phone Store has never be
easier – or more rewarding!
Has your game received a 3 star rating or
above? And/or has it had at least 5,000
installs (paid) or 50,000 (free)?
Is your game innovative, unique and does it
boast a great user experience?
Windows Developer
Offer from Marmalade
One Microsoft
What’s in it for you?
$100 gift voucher
Priority view for Windows Phone store promotion
A developer account token for the Windows Phone
store
A license to Windows 8.1 Pro
A Windows Phone device
A Marmalade Indie license
Apply now to take part!
www.madewithmarmalade.com/offers/windows
Advertising best practice
http://blogs.windows.com/windows_phone/b/wpdev/archive/2013/10/25/new-pubcenter-reports-to-help-you-optimize-ad-revenue.aspx
Ad SDKs: http://services.windowsstore.com/
Request ad from one Ad SDK. Move to next if no ad available.
IAP best practiceFree app to increase downloads
IAP designed into the app
Offer different price points
Show clear explanation
Play without purchase
Generate ‘desire to buy’
Accelerate gameplay
Unlock new features
DTO – paid apps best practice
Best practice for in-game markets
Localize to increase reach: English, Spanish,
Mandarin, French, Russian, German
English
Mandarin
Cantonese
Spanish
English
Spanish
French
Mandarin
75% of Windows Phone app downloads are for a language other than English
Windows Phone Windows 8
Success spans revenue models;
IAP growing
Developer revenue
Think about emerging markets
Publish to all markets
Store available in 191+ countries and localized
in 54 languages
Number 2 smartphone OS in 9 markets*
More shipments than iPhone in 10 markets*
Ability to optimize pricing per market * *
High volume of 512mb devices sold
7% credit card penetration in developing markets***
Windows Phone offers 66 MO billing connections in 37 markets (8x transaction increase in developing markets, 3x established
March 2014, Source: Microsoft
*** The World Bank: Measuring Financial Inclusion, 2012
Dev.windows.com for details
*IDC Worldwide Quarterly Mobile Phone Tracker, February 2014
** Windows Phone Store
Engagement & retention best practices
Engagement & retention best
practice
QONQRQONQR, LLC
Jetpack JoyrideHalfbrick Studios Pty Ltd
Ask for ratings (carefully)
AE Coin ManiaAE Mobile
Respond to user reviews
App listing best practiceMore app
details
Personalisedrecommendations and collections
Universal Windows apps indicator: App availableon Phone, Tablet and PC
The Cloud
Cloud: Simplicity for the world of
multi-platform, multi-game
multi-player, multi-device
development
Microsoft Game Dev Offer for Azure Cloud http://aka.ms/gamedevoffer
Characteristics of cloud computing
that…Enhance game experiences
Create differentiation
Drive engagement
Enhance monetization
Enable new business models
Microsoft Game Dev Offer for Azure Cloud http://aka.ms/gamedevoffer
Data Considerations
• The volume of data collected, where/who/why can game developers
store it?
• Deciding which data is relevant to making games a success, often this
is unknown until the games are live in the market!
• Helping game developers analyse this data once it is identified as
important and has been collected!
Players and Devices
• Players now have a need for a multiple device experience
• Players experiencing the game on different platforms want a uniform
experience
• We get asked about this!
Free 3 Month Azure Pass: Game
Developers
Move Faster--Develop & Test Quickly for Any Platform
• Develop & test for Windows, Android, iOS in the cloud free with Visual
Studio Community
• Access cloud computing scale --up to 20 cores free
*Offer good while supplied last. Register for offer & see terms and conditions at http://aka.ms/gamedevoffer
http://msdn.microsoft.com/dn630664
Developer Tools
Graphic tooling improvements: VS
Editor
Compiler
Local & remote debuggers
Windows & phone simulators Version control
Project templates
Gaming improvements Image Editor
Model Editor
Shader designer
HLSL compiler/editor
Full pipeline diagnostics
Graphics profiler w/playback
Capture & playback
Graphics Debugger
Graphics Profiler
Graphics frame analysis
Image Editor
Model Editor
Shader Designer
Content Pipeline
Compile HLSL in VS
IDE, compiler & source control
Universal Project Template
Simulators
3D Starter Kit*
DirectX Toolkit*
Samples*
Develop, debug and profile
Putting our money where our
mouth is
http://www.bizspark.com
This is all great news, but how has it affected developers, developing for Windows 8 & Windows Phone
~10МINSTALLS
MILLIONS $
REVENUE
DOWNLOADS
+10М1st Month
250K Downloads
5МDOWNLOADS
120KDAILY
DOWNL
OADS
DURING
PROMO 1M DOWNLOADS1ST MONTH
JOYBITSWINDOWS PHONE and WINDOWS 8
JOYBITSWINDOWS PHONE and WINDOWS 8
3xYEAR OVER YEAR
WINDOWS
REVENUE
GROWTH
STORES TOTAL REVENUE DATA
Thank you
@lee_stott