Marketing Solutions

Introducing Analytics on LinkedInOur easy to use, self-service analytical tools allow you to learn and monitor which members are engaging with your LinkedIn Company Page or Group. Added to this, you can also gain insight on a range of metrics such as likes, comments, impressions and shares to help you make informed and effective marketing decisions. Our rich campaign reporting provides you with actionable insights which not only help you optimise and track campaigns but also enable you to start measuring the impact of your marketing efforts on the LinkedIn platform. Leveraging in-depth LinkedIn data, we aim to provide unique insight into your target audiences and interactions with your branded content and messaging.

Company PagesCompany page administrators have the ability to view detailed statistics on who is following and visiting your company page alongside which sections they are engaging with and how often.

LinkedIn AnalyticsGain insights on youraudiences, updates, Company Page and Groupswith our rich analytical tools

Page InsightsOur rich data allows reporting to be �ltered down to page-level and by member demographic information. You are able to view a range of metrics including both page views & unique visitors.

Follower and Status Update InsightsThe Follower Insights page provides you with an in-depth overview of exactly how many followers you have acquired and also who they are. You can see the impact of each individual status update and the impact over time.

GroupsThe Groups statistics page provides Group owners and members alike with insights into both the activity in the Group and also the demographic information of those in the Group.

Campaign ReportingUtilising the wealth of data and insight available on our platform, we are able to go well beyond the conventional click when it comes to measuring the reach and impact of your marketing campaigns. Underpinned by LinkedIn data, we provide our clients with unique insights to maximise ROI.

Additional InformationFor more information, as a page administrator check out the statistic pages live on LinkedIn or contact your LinkedIn Account Representative.Visit emea.marketing.linkedin.com to learn more about our marketing solutions.

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