ANAMETRIX WEB ANALYTICS

How it Works Anametrix collects web analytics data in real time, allowing marketers to analyze,

visualize, report and act on metrics that matter.

Data is collected and visualized in flexible ways that make sense to marketers,

without having to conform to the traditional, web analytics data structure.

Marketers can understand and act on data by performing calculations,

incorporating attribution models, enabling correlations across brands and much

more.

Collect Anametrix Web Analytics offers customized data collection to ensure that

marketers can access relevant data without the constraints of the typical, web

analytics format or structure. This way, marketers can:

•Collect all relevant data from web pages, mobile devices and apps

•Build custom data-collection rules and reporting options

AT A GLANCE

Anametrix Web Analytics is the

industry’s most scalable and

flexible web analytics solution,

with robust features including:

•Custom data collection and processing

•Custom and ad hoc reporting

•Microsoft Excel add-in

•Native integration into complete marketing analytics solution

•Mobile app access for reports and visualizations

•Live segmentation and resegmentation features

•Dedicated support and Client Success Managers at no extra charge

sales@anametrix.com

858.558.8230 5414 Oberlin Drive, Ste. 200,

San Diego, CA 92121

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Anametrix transforms businesses with marketing analytics. We collect, analyze

and make sense out of data across all channels in real time to enable marketers

to discover new truths about customers, prospects and the market at large.

Anametrix delivers 360-degree visibility into business data to uncover new trends

and hidden correlations, explore new relationships and deliver a bigger and more

predictable impact on revenue. Founded in 2010 by the trailblazing web analytics

team behind WebSideStory, Anametrix headquartered in San Diego, CA.

ABOUT ANAMETRIX CONNECT WITH US

Process Anametrix users can process the data to increase the value when they:

• Add calculations

• Incorporate attribution models

• Enable correlations and cross-brand analysis by labeling data as necessary

• Correct and rebuild data with additional rules as they are discovered

Visualize Customize dashboards and reports to increase usability, applicability and adoption

with options that allow you to:

• Name report categories, reports, metrics and dimensions in terms

commonly used in your organization

• Add textual descriptions or analysis to reports and dashboards within the

interface to share insights

• Use ad hoc reporting by building custom reports from scratch, including

metrics from multiple data sources

• Add custom calculations on the fly

• Create robust visuals through Anametrix for Excel, a patent-pending

bidirectional integration with Microsoft Excel

Anametrix provides the only web analytics solution that is natively integrated into

a marketing analytics solution. By approaching web analytics from the broader

marketing analytics angle, Anametrix provides marketers with a more flexible and

practical implementation that can grow seamlessly.

As a native component of the cutting-edge marketing analytics platform,

Anametrix Web Analytics offers marketers actionable insights through:

• Real-time data access through an API or Excel without additional fees

• Universal tagging support to ensure proper tracking

• The highest levels of data volume to eliminate roll-off

• Automated report delivery through bidirectional Microsoft Excel add-in

integration

• Multichannel data from both online and offline sources

• Dedicated support and Client Success Managers

“As a media outlet breaking news, it was critical for us to easily access U-T San Diego’s website performance results in real time and understand how to take actions that would help us increase readership. Anametrix Web Analytics delivered a real-time solution that was half the cost of the competitors, easy to customize and so immediately actionable that we increased our reporters’ traffic by more than 20 percent in the first year despite a paywall introduction. Our users love Anametrix, as well; one of our newest reporters increased traffic to his stories by 400 percent just one month after working with the tool.”

Joseph Gordon, Director of Research, U-T San Diego