Embed Size (px)
Citation preview
1
TM
© 2018 Panduit Corp. All Rights Reserved.
Linkedin Analytics Report
Year 2020 - Nov
2
TM
© 2018 Panduit Corp. All Rights Reserved.
Linkedin Analytics Report 2020-Nov:
• LI Followers Growth
• LI Visitors Performance
• LI Engagement Performance
• Top Performing Post
• Linkedin Traffic to Panduit.com
3
TM
© 2018 Panduit Corp. All Rights Reserved.
Linkedin – Follower Growth 2020-NovReport as of 03 Dec 2020
• Total number of Linkedin followers were constantly increased since Jan 2020.
• The peak was during the week of 19 Apr 2020 when we promoted our Edge Computing and Cable
Cleats Webinar on Linkedin.
Followers on
Jan 2020:
4,739
Followers on
02 Dec 2020:
5,297Growth Rate
+12%
* Data from OktoPost
4
TM
© 2018 Panduit Corp. All Rights Reserved.
Linkedin – New Follower Growth 2020-NovReport as of 03 Dec 2020
Highest number of new followers gained in Linkedin Page was during the week of 19 – 25 Apr 2020
when we promoted our Edge Computing Webinar and Cable Cleats Webinar for registration.
5
TM
© 2018 Panduit Corp. All Rights Reserved.
Linkedin – Follower Demographic 2020-NovReport as of 03 Dec 2020
6
TM
© 2018 Panduit Corp. All Rights Reserved.
Linkedin – Visitors Performance 2020-NovReport as of 03 Dec 2020
• Highest visitors to Linkedin Page during the week of 19 Apr 2020 when we promoted Edge
Computing Webinar and Cable Cleats Webinar to drive registration.
• Majority of the page views were generated via mobile devices.
7
TM
© 2018 Panduit Corp. All Rights Reserved.
Linkedin – Visitor Demographic 2020-NovReport as of 03 Dec 2020
8
TM
© 2018 Panduit Corp. All Rights Reserved.
Linkedin – Engagement Performance 2020-NovReport as of 03 Dec 2020
Highest impressions was generated during the week of 19 Apr 2020 when we promoted Edge
Computing Webinar and Cable Cleats Webinar to drive registration. The second highest impressions
was generated during the August month when we promoted The Future of WiFi Webinar in India.
9
TM
© 2018 Panduit Corp. All Rights Reserved.
Linkedin – Engagement Performance 2020-NovReport as of 03 Dec 2020
Highest Engagement rate was generated during the month of May as we’ve activated “APAC Installer
Expansion Campaign” via paid ads to drive Lead generation within Singapore’s low-voltage (LV)
installers community. You may find the detailed report here.
10
TM
© 2018 Panduit Corp. All Rights Reserved.
Linkedin – Engagement Performance 2020-NovReport as of 03 Dec 2020
Highest Shares was generated during the month of Sep and Oct as we have brand campaign running
in India to celebrate #PanduitIndia22years via Linkedin. We encourage people to like and share our
Linkedin Post on their personal profile with hashtag #PanduitIndia22years and #PanduitIndia. Highest
share will get to win Google Home every month. The campaign will run until end of the year.
11
TM
© 2018 Panduit Corp. All Rights Reserved.
Linkedin – Highest Impressions Post 2020-Nov Report as of 03 Dec 2020
Date Published: 06 Nov 2020
Total Reach: 1,282
Total Clicks: 81 (6.32%)
Engagement Rate: 10.30%
Date Published: 16 Nov 2020
Total Reach: 948
Total Video Views: 368
Total Clicks: 11 (1.16%)
Engagement Rate: 4.11%
12
TM
© 2018 Panduit Corp. All Rights Reserved.
Linkedin – Highest Impressions Post 2020-NovReport as of 03 Dec 2020
Date Published: 04 Nov 2020
Total Reach: 882
Total Clicks: 11 (1.25%)
Engagement Rate: 7.37%
Date Published: 02 Nov 2020
Total Reach: 809
Total Clicks: 39 (4.82%)
Engagement Rate: 7.91%
13
TM
© 2018 Panduit Corp. All Rights Reserved.
Linkedin – Highest Impressions Post 2020-NovReport as of 03 Dec 2020
Date Published: 24 Nov 2020
Total Reach: 643
Total Clicks: 3 (0.47%)
Total Video Views: 87
Engagement Rate: 3.58%
Date Published: 25 Nov 2020
Total Reach: 614
Total Clicks: 8 (1.30%)
Engagement Rate: 7.82%
15
TM
© 2018 Panduit Corp. All Rights Reserved.
Linkedin – Highest Engagement Post 2020-NovReport as of 03 Dec 2020
Date Published: 06 Nov 2020
Total Reach: 1,282
Total Clicks: 81 (6.32%)
Engagement Rate: 10.30%
Date Published: 02 Nov 2020
Total Reach: 809
Total Clicks: 39 (4.82%)
Engagement Rate: 7.91%
16
TM
© 2018 Panduit Corp. All Rights Reserved.
Linkedin – Highest Engagement Post 2020-NovReport as of 03 Dec 2020
Date Published: 26 Nov 2020
Total Reach: 51
Total Clicks: 2 (3.92%)
Engagement Rate: 7.84%
Date Published: 25 Nov 2020
Total Reach: 614
Total Clicks: 8 (1.30%)
Engagement Rate: 7.82%
17
TM
© 2018 Panduit Corp. All Rights Reserved.
Linkedin – Highest Engagement Post 2020-NovReport as of 03 Dec 2020
Date Published: 19 Nov 2020
Total Reach: 174
Total Clicks: 8 (4.60%)
Engagement Rate: 6.90%
Date Published: 04 Nov 2020
Total Reach: 882
Total Clicks: 11 (1.25%)
Engagement Rate: 7.37%
18
TM
© 2018 Panduit Corp. All Rights Reserved.
Linkedin – Total Post 2020-NovReport as of 03 Dec 2020
TOTAL POST: 250
Total Impressions in Nov 2020 Total Engagement in Nov 2020 Avg. Engagement Rate in Nov 2020
Total Impressions in Oct 2020 Total Engagement in Oct 2020 Avg. Engagement Rate in Oct 2020
19
TM
© 2018 Panduit Corp. All Rights Reserved.
Linkedin Traffic to Panduit.com siteReport as of 03 Dec 2020
traffic
Dec
2019
Jan
2020
Feb
2020
Mar
2020
Apr
2020
May
2020
Jun
2020
Jul
2020
Aug
2020
Sep
2020
Oct
2020
Nov
2020
MoM
Differen
ce
Page
Views26 16 16 24 562 226 72 46 86 69 50 36 -28%
Visits 17 14 12 20 447 88 40 35 74 59 34 22 -35%
Unique
Visitors17 13 12 20 431 86 37 31 66 53 32 22 -31%
Avg. Time
Spent1m 05s 43s 1m 36s 1m 48s 4m 40s 4m 24s 9m 28s 2m 56s 3m 39s 2m 20s 3m 22s 7m 00s +108%
Bounce
Rate71% 64% 67% 80% 88% 49% 80% 80% 67% 71% 66% 65% -2%
Search Engine
51%
Type/Bookmarked
41%
Other Websites
4%Social
Networks4%
Referral Traffic (Oct 2020)
1. Youtube (83%)
2. Facebook (14%)
3. Linkedin (3%)
Search Engine
58%
Type/Bookmarked
36%
Other Websites
5%
Social Networks
1%
Referral Traffic (Nov 2020)
1. Facebook (45%)
2. Youtube (41%)
3. Linkedin (9%)
20
TM
© 2018 Panduit Corp. All Rights Reserved.
Linkedin Traffic to Panduit.com (as of Nov 2020)Report as of 03 Dec 2020
The main APAC campaign that drive traffic via Linkedin to panduit.com is “octopost-tg jack campaign”
campaign and “octopost-panduitone partner program”
