Marketing rebranding yahoo

8/11/2019 Marketing rebranding yahoo

1/9

MARKETING

Rahul Ranjan Singh

Cmf 211,Akash

Cmf Code 319

Rebranding of


2/9

Originally found as a

web portal

Now It is Globally

known for its Web

portal, search

engine Yahoo Search,

and related services,

including Yahoo

Directory, Yahoo

Mail, Yahoo

News,Yahoo

Finance, YahooGroups, Yahoo

Answers, advertising,

online mapping, video

sharing,


3/9

CURRENT IMAGE

Worlds #2 Best search engine after

Google

Worlds #4 Most visited Website

Yahoo Earns 3.5 billion Dollars through

online advertising

Y mail 3

rd

most used mail service with 281million users.


4/9

Logo of the past VS Present

THEN NOW

The word "yahoo" is an acronym for "Yet

Another Hierarchical Officious Oracle

Was Good then but is now outdated and

lacks punch and a modern touch

Yahoo - whimsical, yet sophisticated.

Modern and fresh, with a nod to our

history. Having a human touch,

personal. Proud.

Lacks Creativity and no major changes

is done. Lacks Motto and Meaning


5/9

REASONS FOR REBRANDING

Current logo has been Criticized for beingexactly the same logo as before

The Design was a in house design and no corporate

house was hired for making the design

Could not reach the expectations of people to make itappealing.

The company is on decline and is Losing ground to

Bing and Google

The New design of Y mail is worldwide criticism from

users and a deluge of critical media coverage, in

particular removal of features


6/9

THE CHANGE

Y stands For Youth

AH stands for bond what yahoo has with its

customers and hopes to increase the bond

Glasses mean that it can be old new all can use

yahoo

Baseball mean that yahoo will be fun to use


7/9

trateg es

1. Release the news that you are going for a

rebranding.

2. Mail all your current users.

3. Advertise it on the website.

4. Host a online competition for people to give

design and suggestion of their own.

5. Organize events


8/9

NEW MARKETING STRATEGIES

Images of the new logo must be spread all over the

internet

The Meaning of the logo must be known to all

Discount on people who host ads on Yahoo ! sites

More data provided for Y! mail users Improve search and mail service

Listen to customer feedback act accordingly

Partnership with internet providers to set yahoo asdefault page and search provider

A i hi h h B di ill


9/9

Aspects in which the new Branding will

be applicable.

The Old logo and design was not Liked bymuch of the audience

Simplified good user interface with features

Design must be appealing to all The whole layout must be changed to suit and

improve users experience and add features

Documents

Marketing rebranding yahoo