View
1.447
Download
1
Embed Size (px)
Citation preview
What is
BRAND?name
term
symbol
design
…or any other feature that identifies one seller's goodor service as distinct from those of other sellers…
trademark
story
experience
What is
reBRANDing?new namenew termnew symbol
new design
…or any new other feature that identifies one seller's goodor service as distinct from those of other sellers…
new trademarknew story
new experience