Upload
georgiana-zana
View
21
Download
0
Embed Size (px)
DESCRIPTION
Corporate Rebranding
Citation preview
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Corporate makeovers: Can a hyena be rebranded?Helen Stuart; Laurent Muzellec
Journal of Brand Management; Jul 2004; 11, 6; ABI/INFORM Globalpg. 472
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.