Nominee : Head, Marketing

Parth Mehta

Mission

Ensure that a competent enough budget is achieved as soon as possible

Increase event associations

Ensure that full team remains enthusiastic till the end

Maintain & nurture relationships with all sponsors, especially the regular ones

Publicize Techkriti so as to increase its brand image

Vision

Further the underlying motto of Green Techkriti, i.e. have a social campaign which is synonymous with it e.g. for 3R principle

Make Techkriti synonymous with Knowledge Hub

To make Techkriti a 4 - day - extravaganza, full of knowledge & fun for the participants and the campus junta

Team Structure

Head, Marketing - 3

Executives - 30

Volunteers - 15

Demo calling sessions will be held for executives.

BRANDING @ NEW SAC

New Initiatives

BRANDING AVENUES

Branding AvenuesNew Initiatives

1. Foot-note Branding

2. Space between two steps at OAT

3. Marketing collateral to be used inside the Campus

4. Floor Branding

Branding AvenuesNew Initiatives

5. Eye-catching Techniques

6. Smart Street Lamps

7. Registration Portal Branding

Branding AvenuesNew Initiatives

8. Branding Arena

TIMELINE

MayJuneJuly

AugustSeptember

OctoberNovemberDecember

JanuaryFebruary

MarchApril

May•Get to know all the team members •Start deciding the content for marketing proposal•Get feedback from past sponsors•Recover the due sponsorship amount if any•Start updating the database

•Finalize the content of marketing proposal•At the end of the month, database should be ready and calling to begin•Contacting embassies & companies for preliminary sponsorship requests

MayJuneJuly

AugustSeptember

OctoberNovemberDecember

JanuaryFebruary

MarchApril

June

•Start exploring avenues for title sponsor•Introduction to Techkriti during orientation

MayJuneJuly

AugustSeptember

OctoberNovemberDecember

JanuaryFebruary

MarchApril

July

•Select executives by the end of 2nd week•Demo calling sessions for executives•Start calling by the end of the month•Decide the theme & start working on letter head + marketing brochure

MayJuneJuly

AugustSeptember

OctoberNovemberDecember

JanuaryFebruary

MarchApril

August

•Extensive calling for Media Partners - Newspapers, Magazines, Channels•Assign different sectors to executives by the start of the month•Fix meetings where necessary/reqd. during weekends or holidays

MayJuneJuly

AugustSeptember

OctoberNovemberDecember

JanuaryFebruary

MarchApril

September

•Continue the method of attending meetings in various cities•Start exploring other options for title sponsor•1 channel, 1 newspaper, 2-3 magazines should•Get finalized by month end

MayJuneJuly

AugustSeptember

OctoberNovemberDecember

JanuaryFebruary

MarchApril

October

•Try and finalize media partners & continue the search for more•Receive final updates before the semester end so as to have a good idea about the status of the budget

MayJuneJuly

AugustSeptember

OctoberNovemberDecember

JanuaryFebruary

MarchApril

November

•Target the placement companies•Prepare presentations & try for max conversion•Fix meetings at around the end of the month when it is possible to go there

MayJuneJuly

AugustSeptember

OctoberNovemberDecember

JanuaryFebruary

MarchApril

December

•Intensive calling•Get a realistic idea about the budget•Meetings with companies in nearer cities if needed•Try and finalize the title sponsor•Ensure max Media Partners are finalized by mid-Jan

MayJuneJuly

AugustSeptember

OctoberNovemberDecember

JanuaryFebruary

MarchApril

January

•Ensure all the deals are completed & website updated•Local marketing - finalize last minute deals•Round up of all the work by the end of the month

MayJuneJuly

AugustSeptember

OctoberNovemberDecember

JanuaryFebruary

MarchApril

February

•Ensure Techkriti ’14 is a grand success

MayJuneJuly

AugustSeptember

OctoberNovemberDecember

JanuaryFebruary

MarchApril

March

•Start collecting feedback from sponsors•Recover sponsorship amounts which are to be collected post-festival•Prepare & start sending post-fest reports to all the sponsors

MayJuneJuly

AugustSeptember

OctoberNovemberDecember

JanuaryFebruary

MarchAprilApril

Possible New Associations

TARGET COMPANIES

App - a - thon Apple

Travel PartnerIndigo , AirAsia

Newspaper Partner Times of India

Knowledge Partner techcrunch.com

Ideas Accel Partners, Mayfield Fund, D.E. Shaw Group

Initial Target Companies

POSSIBLE TITLE SPONSORS

Ballarpur Industries Ltd.

Essar Oil Ltd.

Larsen & Toubro Ltd.

Cairn India Ltd.

Tata Consultancy Services Ltd.

Kansai Nerolac Paints Ltd.

Titan Industries Ltd.

Stabilo

Moser Baer (India)

CREDENTIALS

Coordinator, Ritambhara, Antaragni ’12

Marketing Executive, Techkriti ’13

Thanks !!!