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Marketing
Intro To Music Industry StudiesJohn Saia3-16-12
the action or business of promoting and selling products or services, including market research and advertising.
What is Marketing?
The Dirty Wizards
Who Am I Marketing?
Reggae Band
All Loyola Students
Members: Barrett Maury, Joe Tontillo, Colin Powell, Nathan Strong (aka Taco)
They don’t mind getting heavy and loud.
Band Information
“The music and lyrics that together constitute the popular phenomenon of reggae are a unique combination of communicative elements that attest to a distinct historical era and emancipatory orientation toward a newly decolonized world (Tracy 2005).”
“Music does not exist autonomously of other social, economic and political institutions. Music may still be able to change the world as well as reflecting it, but, when we talk of music’s politics, we are not just talking of the way it articulates ideas and emotion. We are also talking of the politics that shape it (Schumann 2009).”
Reggae
Reggae has a rebellious and political history; therefore, the best people to market this to would be college students
Target
Assemble a street team
Start a mailing list
Post flyers for shows
Get and wear merchandise
How Will I Market Them?
Find fans who want to promote
Find a way to communicate
Rally
Spread the word!
Street Team
Bring a clipboard with columned paper to shows
Get fans to write their emails
Send them updates about the band
Starting a Mailing List
Post Flyers:
Businesses
Bulletin Boards
Via internet
Posting Flyers For Shows
DIY or printed Shirts
Stickers
Designs
Getting Merchandise
Loyola Campus
Tulane Campus
Broadway Street
Key Areas to Market
Café Prytania
The Republic
Ampersand (started doing some non electronic shows)
Where to get Shows
Tracy, James F. "Popular Communication And The Postcolonial Zeitgeist: On Reconsidering Roots Reggae And Dub." Popular Communication 3.1 (2005): 21-41. Communication & Mass Media Complete. Web. 16 Mar. 2012.
Schumann, Anne. "Popular Music And Political Change In Côte D'ivoire: The Divergent Dynamics Of Zouglou And Reggae." Journal Of African Media Studies 1.1 (2009): 117-133. Communication & Mass Media Complete. Web. 16 Mar. 2012.
Works Cited
