1. Opportunities & threatsFactor Environment Opportunity ThreatMicro-Supplier Wide range of Lower cost ofenvironmentchoice supplier raw materialMarketingDiet websiteCan helpCan leave badintermediaries promotion commentPublicsAll relate to our Many target Many businesscustomers competitors

2. Market objectives First three 3%of totalmonths:3% Next three months:market in the10% first year Last six months:stable salesMarketingSales sharesImage Awareness economic-friendly around 80% of image customers are professional, helpful, fr aware our brand iendly, and customer- oriented staffs 3. Target market- segmentationSegmentationDemographic Psychographic BehavioralSegmentationsegmentation segmentation Age Own selling Benefit Income point sought Occupations Consumption frequency Combinations of technique (Powers,1990) 4. Target market- positioning Satisfactory quality with reasonable price 5. PriceMarketingProductMix Promotion strategy (4Ps)A tool for company toconsist of everything tostimulate the demand for itsPlace products.(McCarthy, (1960, cited inGronroos, 2002) 6. Marketing Mix Four Ps ProductsThai-style barbecued food2 categoriesMeat: beef ,pork, chicken ,fishVegetable: eggplant, greenbell pepper 7. Three levels concept of productAugmentedGuarantee product and credit Brand name Actual productQuality Packaging Core productFood to fill their stomachs-- Kotler & Armstrong (2010) 8. Marketing Mix Four Ps PriceDefinition: amount of money charged for exchangingthe consumer benefits or use of the product buyer based (perceived-pricing methodsvalue) Pricing objectives of Short term: penetrate the price settingmarket 9. Marketing Mix Four Ps Pricesetting lower attract the customers to buyprice for other product seriessome product set a price lower than competitor price sensitiveprice many substitution andelasticitycompetitors