Marketing and Communications Committee

April Update

Marketing and Communications Q1 Key Areas of Focus

• TACTICAL• January 10th Athletics event• Newsletter distribution and tag line• CWBC Fact Sheet

• STRATEGIC• Social Networking Task Force• Audience Analysis Task Force

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Audience AnalysisAudience Awareness &

IntroductionPrograms Staying

EngagedCWBC Members Newsletter, on-

boarding package, website, monthly calls, semi annual council meetings, social events, Buddy program, LinkedIn

Committees, BTJ, museum, CTJ, graduate programs, mentoring, TSTW, SAB, school liaison program

Conference calls, meetings, program events, social events, newsletter, website, LinkedIn

CWBC Associate Members

Newsletter, website, Convocation (previously)

Invited to all program events, mentoring

Newsletter, website, programs, LinkedIn, Survey

Undergraduate Students

Newsletter, website, SAB Facebook

BTJ, Take a Student to Work day, SAB, Eagle to Eagle, Sponsored Athletic games, Classroom opportunities

SAB, Facebook, newsletter, senior letter,future Assoc. invite

Young Alumnae/Alumnae 15+ Years

Newsletter, website BTJ, Speaker series, museum, athletic events

Newsletter, website, Associate Membership

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Audience AnalysisAudience Awareness &

IntroductionPrograms Staying

Engaged

Alumnae 15+ Years Newsletter, website CTJ, Speaker series, museum, athletic events

Newsletter, website, Associate Membership

Graduate Students Newsletter, website Panel discussion, Speaker series

Newsletter, website, CWBC Liaison

Graduate Alumni Newsletter website CTJ, Speaker series Newsletter, website, Associate Membership

Career Center Schedule meeting with career center to brainstorm CWBC engagement

Career Center to participate in BTJ, CTJ

To add links to CWBC website, look to them to help populate CWBC programs

5

Audience AnalysisAudience Awareness &

IntroductionPrograms Staying

Engaged

Faculty CWBC Liaison programs, newsletter, website

Speaking opportunities in the classroom for CWBC members

Executive Committee Communication

Admissions Newsletter Fact sheet

CWBC members to attend recruitment meetings

Alumni Association

Reunion Weekend Table, Fact Sheet

Co sponsor programs where applicable

To add links to CWBC website

Parent Council Fact sheet, table during parents’ weekend

To add links to CWBC website