PARIS21Partnership in Statistics for

Development in the 21st Century

Communications Update & Branding Vision

Christopher GullyPARIS21 Board Meeting

Paris, 3 April 2014

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First, some context

“You complain that your report would be dry … the drier the better. Statistics should be the driest of all reading”- William Farr (1807 – 1883)

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First, some context

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Communications Plan 2013

Visibility

Impact

Co-ordination

Dialogue

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Our Audience

Database of 3,467+ contacts, built over the past 15 years

This is a core audience, but we can do much more

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Our Audience

3% 6% 3%

24%

12%

2%

22%

7%

22%

Contacts by CategoryAcademicBankConsultantGovernmentInternational OrganizationNGONSORegional OrganizationUndefined

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Our Audience

31%

15%

2%

9%

33%

9%

Contacts by RegionAfrica

Asia-Pacific

Eastern Europe

Latin America and Car-ibbean

Western Europe and Others

Undefined

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Communication Channels

• Website• News• Social Media• Advocacy Materials

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Website

News Stories 46 (average 1 per week)Page Views 30,854 (up from 24,423)Visits 102,180 (up from 77,654)Pages per visit 3.31 (up from 3.18)

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News

Subscribers 3,467Newsletters sent 4 (one per quarter)

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Social Media

Tweets 574 (1.25 per day)Followers 279 (+4 per week)Engagement 28% retweeted

10% favourites12% replies

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Advocacy Materials

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What’s Coming in 2014?

• Informing a Data Revolution Advocating for political support: Ambassadors for

a Data Revolution Connecting with partners for technical support

and advice: Data Revolution Technical Review Group

• Building out the contact database• Support countries with statistical advocacy

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New Ideas

• The PARIS21 brand enjoys wide recognition, but often for very different reasons

• Confusion in terms of the activities of the Secretariat, the Partnership, or… ?

• Highlighting activities can provide opportunities to better showcase the Partnership, not just the Secretariat

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PARIS21 Branding Vision

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• Country Report on Support to Statistics (CRESS)

• Partner Report on Support to Statistics (PRESS)

• Secretariat for Busan Action Plan for Statistics (BAPS)

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• Accelerated Data Programme (ADP)

• International Household Survey Network (IHSN)

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• National Strategies for the Development of Statistics (NSDS)

• Regional Strategies for the Development of Statistics (RSDS)

• User/Producer Workshops

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• Informing a Data Revolution

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PARIS12 Branding Vision

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The PARIS21 Toolbox

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Thank you

Questions or Comments?