Communications Committee

Update

National Fish Habitat Board

Meeting

October 22-23, 2013

2013 Priority Progress

• Marketing Events and Messaging Reach• NFHP Partner Related Videos• Website• Communications Committee Update• Communications Strategy

• Approved by the Board in February 2013

• Suggested changes for 2014• Objective 3• Objective 5

Communications Strategy

2014 Priority Recommendations1.Expand the public relations campaign for the 10 Waters to Watch program.

2.Establish a working group with the Board, the USFWS, and industry to develop messaging related to the core principles of NFHP. This is the first step in developing a national campaign to connect the National Fish Habitat Partnership and the FHPs with anglers.

3.Create web resources to share Fish Habitat Partnership information and activities including FHP project summaries.

4.Expand reach of social media reach through targeted post promotions.

5.Expand the NFHP presence at select events.

• Grape Creek:http://www.youtube.com/watch?v=32md1fRc3No&feature=youtu.be

• Aaron Run:http://videos.sorensonmedia.com/MiniMatters%2C+LLC/Brook+Trout+Joint+Venture+HQ.mov/82d4b35c-3ab0-11e3-a49e-12313d2d2975

Videos on NFHP related projects:

Questions

Part 2 – NFHP Marketing

Presentation