MARKETINGP R I N C I P L E S O F

Taught By: A Course On... Required Text:

COURSEOBJECTIVES

COURSEDESCRIPTION

PRINCIPLES OF

MARKETING

E x a m s ( 4 3 % )

C a s e A n a l y s i s ( 1 5 % )

ASSIGNMENTS& GRADING

PRINCIPLES OF

MARKETING

F i n a l P r o j e c t ( 2 5 % )

Q u i z z e s , P a r t i c i p a t i o n , H o m e

w o r k ( 1 0 % )

G r a d i n g

C o n t e m p o r a r y M a r k e t i n g

P r a c t i c e s S p e a k e r S e r i e s ( 5 % )

R e s e a r c h R e q u i r e m e n t ( 2 % )

Cont. ASSIGNMENTS& GRADING

PRINCIPLES OF

MARKETING

CLASSPOLICIES

A t t e n d a n c e

L a t e W o r k

C l a s s r o o m C i v i l i t y

Attendance will be taken and factored into your

participation grade. If you miss class for any reason, you

are still responsible for what was covered in class. It is

your responsibly to contact a peer concerning class

assignments, notes, handouts, and any changes to the

schedule. There will be material covered in lecture that is

not covered in your text and may appear on an exam.

I expect all assignments to be submitted at the beginning

of class on the day they are due. Please do not ask me to

wait after class while you print.

Any assignments turned in after I collect papers will

result in a ONE LETTER GRADE REDUCTION for

every day late. This includes weekends and holidays. I

will not accept papers that are more than four days late;

they will receive a zero.

There are standards of classroom civility that should be

adhered to, particularly in a marketing communication

course. Civility does not eliminate appropriate humor,

enjoyment, or other features of a comfortable classroom

community. Classroom civility does, however, include the

following:

PRINCIPLES OF

MARKETING

HONORCODE &TITLE 9“ A s a m e m b e r o f t h e N o t r e D a m ec o m m u n i t y , I w i l l n o t p a r t i c i p a t e i no r t o l e r a t e a c a d e m i c d i s h o n e s t y . ”

The Code of Honor will be strictly applied as

described in The Academic Code of Honor

Handbook. Students will not give or receive aid on

exams. This includes, but is not limited to, viewing

the exams of others, sharing answers with others, and

making unauthorized use of books or notes while

taking the exam. For the group project, teams must

work completely independently. Relying on solutions

from other groups, whether or not they are currently

in the course, constitutes plagiarism. The full honor

code can be read here: http://honorcode.nd.edu/.

Title IX makes it clear that violence and harassment

based on sex and gender are Civil Rights offenses

subject to the same kinds of accountability and the

same kinds of support applied to offenses against

other protected categories such as race, national

origin, etc. If you or someone you know has been

harassed or assaulted, you can find the appropriate

resources here.

PRINCIPLES OF

MARKETING

scheduleTENTATIVE

SPRING 2017

T: Overview of Course; Case Study Signups

TH: Developing Strategies & Marketing Plan

T: Social & Mobile Marketing

TH: Social Media Case Presentations(Groups 1 & 2)

T: Marketing Ethics

TH: Ethics Case Presentations(Groups 3 & 4)

T: Ch. 1

TH: Ch. 2

T: Ch. 3

TH: “Sephora Direct: Investing in Social Media,Video, and Mobile” and “WestJet: A NewSocial Media Strategy”

T: Ch. 4; AMA's Statement of Ethics (Sakai)

TH: “Abercrombie & Fitch: Is it Unethical tobe Exclusive?” and “Pink Tax: Gender andOther Price Discrimination Factors”

Week 1 // January 17 – 19

Week 2 // January 24 – 26

Week 3 // January 31 - February 2

Week 4 // February 7 – 9 T: Analyzing the Marketing Environment

TH: Consumer Behavior

T: Ch. 5

TH: Ch. 6

Week 5 // February 14 – 16

Week 6 // February 21 – 23

Week 7 // February 28 – March 2

T: Business-to-Business Marketing

TH: Global Marketing

T: Global Marketing Case Presentations(Group 5)

TH: Market Segmentation

T: Targeting & Positioning

TH: Marketing Research 1

T: Ch. 7

TH: Ch. 8

T: “Samsung Electronics Co.: Global MarketingOperations”

TH: Ch. 9 (pgs. 265-279)

T: Ch. 9 (pgs. 279-296)

TH: Ch. 10

Week 8 // March 7 – 9T: Marketing Research II; Mendoza Librariansto Visit Class

TH: Midterm Exam

Reminder: Look ahead to NPR's "How I BuiltThis" assignment due the week you return.

T: Prepare for Midterm Exam

TH: Be ready for Midterm Exam

Spring Break // March 11 – 19

Week 9 // March 21 – 23

Week 10 // March 28 – 30

Week 11 // April 4 – 6

T: Product, Branding, and Packaging Decisions

TH: Developing New Products

T: Services: The Intangible Product

TH: Pricing Concepts for the EstablishingValue; Guest Speaker: Chris Cronin, NDEconomics Dept.

T: Guest Speaker: Jackie Hartle, MarketingManager, McDonalds USA; Final Project brief

TH: Strategic Pricing Methods

T: Ch. 11; Reminder: NPR's "How I Built This"assignment is due Thursday

TH: Ch. 12DUE: NPR assignment

T: Ch. 13

TH: Ch. 14

T: Read all items in the "McDonalds FinalProject" folder on Sakai

TH: Ch. 15

Week 12 // April 11 – 13 T: Pricing Case Presentations(Groups 6 & 7)

TH: Supply Chain and Channel Management

T: “Virgin Mobile USA: Pricing for the VeryFirst Time” and “Pricing the EpiPen: This isGoing to Sting”

TH: Ch. 16; "Supply Chain Strategies" Article(Sakai)

Week 13 // April 18 – 20

Week 15 // May 2

Final Exam Week

Week 14 // April 25 – 27

T: Supply Chain Case Presentation(Group 8)

TH: Retailing and Omnichannel Marketing

T: Integrated Marketing Communications

TH: Wrap Up, Group Project Work

T: Final Exam

Thursday, May 11 at 7:30 pm

T: “Saks: Shocking the Fashion IndustrySupply Chain”

TH: Ch. 17; "In the Future of Retail, We'reNever Not Shopping" (HBR)

T: Ch. 18

T: Be Prepared for Final Exam

TH: Present to Client