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Social Media marketing-by a virgin Dr. Wendy Maddocks-Jennings (RN, DHlthSc)
MJ Health Ltd NZ
Saturday, 24 March 12
Who are MJ Health and why do we need social media marketing?
Niche natural skin care products- main market is export- >90% + beauty salons
Mass market retail range
Advise + consultancy
Saturday, 24 March 12
Social Media Time Line2009- 1 website + 1 text only occasional newsletter
2010 attended workshops by NZTE/NPNZ planned total revamp of all our (limited) on line activity
2011/2012
3 new websites www.doctorwendy.net; www.aromaticadventures.com; www.fromnature.biz
2 newsletters (different targets)
3 blogs + 1 twitter + linked in + 3 face book pages + google plus + you tube + I am sure some others I don’t even know about...
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Our Social Media GoalsAn authentic, honest brand image which reflects our uniqueness, and enables us to personally communicate with our customers
To attract people to our data bases so we can engage with them at a future date
To learn more about our customers
The best possible exposure for the least possible $
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Social Media Marketing 101
Integration is the key
Web + Blog + Face Book +Twitter + youtube + print= interconnected brand image
Tap into like minded networks that suit your brand
Where do your customers and competitors lurk??
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friend friendfriendfriendSaturday, 24 March 12
new person
I can personally communicate
with this person via message
new person
new person
new person
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Face Book Advertising
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Benefits for us
Able to communicate with our customers- drive to data base through competitions (digital + print), free newsletters, paid facebook adverts
Able to monitor our brand digitally (e.g. picked up Chinese blog and copy cat activity in China and able to stop this)
Can monitor ROI quickly- how many clicks/hits
The pace is moving fast though- can be over whelming
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what we do and don’t do
more than 80% of posts are not about selling
actively participate in other’s posts from like minded business or fora-
Share knowledge freely- things that your expert in - answer on line questions about the topic, offer to run a Q and A session on line
Competitions and giveaways- in exchange for reviews and feed back- this has been very successful for us both in NZ and UK-check local regulations
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Make sure your website is
shareable
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Thank you for your time-any questions?
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