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M&E Industry in Transition: Mobile Media
Blake WhiteVice President & General ManagerAscent Media Consulting Services
OFC Global Media PanelSouthampton, Bermuda
November 21, 2008
O ctober 13, 2018 www.ascentmedia.com 2
Remember when Mobile Phoneswere about Communications?
• Voice
• Voicemail
• Roaming
• Text Messaging
O ctober 13, 2018 www.ascentmedia.com 3
Mobile Technology Value Matrix
Degree of Interactivity
Med
ia R
ichn
ess
Static Live
Video
Im a g e s In c lu d e : S o n y C y b e r -s h o t , H P c a lc u la to r , H P iP A Q , A p p le N e w to n , M o to r o la R a z o r ,
A p p le IP o d , A p p le iT o u c h , A p p le iP h o n e 3 G , M ic r o s o f t Z u n e , B la c k b e r y P e a r l , B la c k b e r r y
S to r m , T -M o b i le G 1 w i th th e A n d r o id
U s e d h e r e fo r n o n -c o m m e r c ia l i l lu s t r a t iv e p u r p o s e s o n ly .
Music
Voice
Text
Numeric
2D Images
Pictures
Games
3D Images
O ctober 13, 2018 www.ascentmedia.com 4
Mobile Media Devices,with Communications Capabilities• PDA• Web Browser• Text Messaging• Audio Recorder• MP3 Music Player• Still Camera• Video Camera• Video Player• Game Platform• News Ticker• GPS Device• … and a Phone;
• … and... Programmable, so I can change my mind!
Im a g e s C o u r te s y o f A p p le .
U s e d h e r e fo r n o n -c o m m e r c ia l i l lu s t r a t iv e p u r p o s e s o n ly .
O ctober 13, 2018 www.ascentmedia.com 5
The Consumer is in Control
• Any content source• When I want it• Wherever I am• On any device• In the language that I want
• On my pricing terms
• …and the ability to share it with my friends, anywhere in the world.
Im a g e s C o u r te s y o f A p p le .
U s e d h e r e fo r n o n -c o m m e r c ia l i l lu s t r a t iv e p u r p o s e s o n ly .
O ctober 13, 2018 www.ascentmedia.com 6
Knowledge of the Consumer + Choice by the Consumer
Real-time Analytics
on Users & Content
Location Based Services
Targeted Advertising
‘My Channel’ Intelligent EPG
Mobile Payments
New Services:Content-Specific Opportunities
Screen Real Estate
Propensity to Purchase
Preference +
Location + Activity
Inte
grat
ed
Com
merce
Service
Differentia
tors
http://www .blazewallet.com /
S K Y ’s U K r e c o m m e n d a t io n e n g in e
( L a u n c h e d 1 0 th D e c e m b e r 2 0 0 6 )
Im a g e C o u r te s y o f A p p le .
Im a g e C o u r te s y o f
B la z e M o b i le
W a l le t
Im a g e
C o u r te s y o f
R e s e a r c h in M o t io n
L o g o a n d
Im a g e
C o u r te s y o f N B C
U n iv e r s a l
O ctober 13, 2018 www.ascentmedia.com 7
The Power of Digital Delivery with a Return Signal Path
WEBSITE
CALL CENTRE
BRANCH
IPTV
EMAIL/TXT
ET
LE
TL
Datastore
SE
GM
EN
TA
TIO
N
SC
OR
EC
AR
D
US
ER
ID’s
AN
AL
YT
ICS
A
NA
LY
TIC
S
AN
AL
YT
ICS
A
NA
LY
TIC
S
AN
AL
YT
ICS
A
NA
LY
TIC
S
D/b
D/b
D/b
D/b
D/b
D/bD/b
D/bD/b
D/bD/b
D/bD/b
D/bD/b
Content ID/User ID
ContentMetadataContent
Metadata
IP Content delivery architecture
IP Content delivery architecture
Preference/RatingReturn Path
CM
S / M
AM
CM
S / M
AM
Ext.Data Real-time data flow
Real-time Targeted Content Delivery
Just like the Web’s, automated analytical capabilities:
• Potentially violate consumer privacy!
• Learn individual consumer preferences from business interactions and behaviors (with and without volunteered information).
• Discover what content would be relevant and engaging
• Deliver selected advertising and targeted programming direct to the consumer.
O ctober 13, 2018 www.ascentmedia.com 8
Technology = Opportunity; But there are Issues to Consider
• Complexity of Business Models – Subscription– Advertising– Purchase– Rental– Commerce Transactions
• Platform Rights Management• Security• Privacy of the Consumer/Viewer/Listener• Personalized Niches or Mass Market?• Value of the Brand
