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I was invited to give a talk at Stanford's d.school, and here are my slides. I've updated them with more cohesive notes where possible. Some points of my talk were simply too much to include in the notes. Enjoy!
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User Experience: An Industry in Transition
Always
Americans increasingly access the internet in different ways.
Studio ArchetypeMethodYahoo!Capital One™FlickrKosmixAdaptive Path
• A bit of history• A definition of UX• Teams• 8 Principles• Process• Never stop asking
A brief history of UX
Usability Engineering
(HCI)
Software Engineering
Graphic Design
Usability Engineering
(HCI)
Software Engineering
Graphic Design
Usability Engineering
(HCI)
Software Engineering
Graphic Design
Software Engineering Product
Waterfall Process
www
The web caused UX.
Graphic DesignersDevelopersAnthropologistsEthnographersMarketersInteraction Designers
WritersPsychologistsArchitectsAnalystsResearchers
UX! Who are we?
Information Designers
Interface Designers
User Interface Designers
Human Interface Designers
Information Architects
Brand & Identity Architects
Brand & Information Architects
Architects for the New Economy™
Interaction Designers
User-centered Designers
User Experience Architects
User Experience ArchitectsDesigners
User Experience ArchitectsDesigners
Experience Designers!
Experience Designers
Design Thinking™The Design Process™Agile UX™Lean UX™
You can’t make shit with only designers.
What is UX right now?
User Experience: how one feels about using a product, system, or service.
DemographicsContextMotivationsValuesFeelingsCulture
Demographics
Context
Context
Motivations
So what’s measurable?
How’s this get back into the experience?
What is UX Design?
Experience design (XD) is the practice of designing products, processes, services, events, and environments with a focus placed on the quality of the user experience and culturally relevant solutions, with less emphasis placed on increasing and improving functionality of the design.[1] An emerging discipline, experience design draws from many other disciplines including cognitive psychology and perceptual psychology, linguistics, cognitive science, architecture and environmental design, haptics, hazard analysis, product design, theatre, information design, information architecture, ethnography, brand strategy, interaction design, service design, storytelling, heuristics, technical communication and design thinking.
User experience design (UXD) is a subset of the field of experience design that pertains to the creation of the architecture and interaction models that affect user experience of a device or system. The scope of the field is directed at affecting "all aspects of the user’s interaction with the product: how it is perceived, learned, and used."
Our definition:Drawing on whatever and whomever you need to in order to design and build awesome products.
Teams
If everyone on the team isn’t part of the UX focus, you have a problem.
Everyone needs at least a cursory understanding of what other folks do.
Makers
Devs Designers
“Strategists”
Makers
Devs Designers
“Strategists”
Web+ Mobile
Retail space
Search Engine
8 PRINCIPLES
(There should be 9.)
Don’t get bogged down.
When making products and services, strategy and design are vapor without execution.
12,972
Design doesn’t end with a stack of documents.
Get to “code” as soon as possible.
Be in touch with your audience.
Context over consistency
Say “No.”
Often.
When it matters, fast trumps beautiful.
Beautiful
Sticky AWESOME
Fast
Process
Audience feedback
New idea
Launch
New features
V.2 V.3
Major Bug
UXish questions
Who’s it for?
What would I want to do first? And then?
What am I (or they) trying to achieve?
Where are people going to use this?
What do the business stakeholders want out of this?
In what ways are we trying to change someone’s (or a group’s) behavior?
What can we remove?
Copywriting is design.
In what ways can we improve the copywriting?
In what ways can we improve the copywriting?
How
How can existing solutions be improved?
Why do current options suck so badly?
What’s the best tool for this job?
UX is murky at best. That’s ok.
@seabright@gzahnd@remotezygote
