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Making the Most
of Your Life
By
John J. B. Morgan
AND
Ewing T. Webb
Ray Long 6* Richard R. Smith, Inc.
New York 1932
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"All successful employers are stalling men who
will do the unusual, men who thin\, men who at-
tract attention by performing more than is expected
of them. These men have no difficulty in making
their worth felt. They stand out above their fellows
until their superiors cannot fail to see them."
Charles M. Schwab.
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Contents
CHAPTER PAGE
I.
How to Enjoy the Game of Living
. . i
II.
Do You Know What You Want? . .
. . 7
m.
Outwitting Your Handicaps
. . 19
IV.
Seizing Your Opportunities ....
. . 30
V.
Using Criticism as a Stepladder
. . 40
VI.
Developing the Habit of Success
. . 5i
VII.
Are You Boss of Your Emotions? .
. . 60
VIII.
Insist on Knowing Why
. . 73
IX.
Use Your Brain
. . 81
-X.
Making Correct Decisions ....
. . 94
-XI.
How to Concentrate . . .
. 106
XII.
Making Your Work Count ....
. . 114
XIII.
Rest and Relaxation
. . 128
XIV.
What and How to Remember
. . 141
XV.
Value and Use of Humor ....
. . 153
XVI.
When to Take Risks
. . 165
XVII.
How to Get Trustworthy Advice .
. . 171
XVIII.
Getting Others to Work for You .
. . 182
XIX.
Reading with Pleasure and Profit .
. . 197
XX.
It Pays to Be Modest
. . 204
XXI.
Getting Over Self-Consciousness .
. 216
XXII.
Teamwork
. 226
XXIII.
Personal Charm
. . 236
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Contents
CHAPTER PAGE
I.
How to Enjoy the Game of Living
. . i
II.
Do You Know What You Want? . .
. . 7
m.
Outwitting Your Handicaps
. . 19
IV.
Seizing Your Opportunities ....
. . 30
V.
Using Criticism as a Stepladder
. . 40
VI.
Developing the Habit of Success
. . 5i
VII.
Are You Boss of Your Emotions? .
. . 60
VIII.
Insist on Knowing Why
. . 73
IX.
Use Your Brain
. . 81
-X.
Making Correct Decisions ....
. . 94
-XI.
How to Concentrate . . .
. 106
XII.
Making Your Work Count ....
. . 114
XIII.
Rest and Relaxation
. . 128
XIV.
What and How to Remember
. . 141
XV.
Value and Use of Humor ....
. . 153
XVI.
When to Take Risks
. . 165
XVII.
How to Get Trustworthy Advice .
. . 171
XVIII.
Getting Others to Work for You .
. . 182
XIX.
Reading with Pleasure and Profit .
. . 197
XX.
It Pays to Be Modest
. . 204
XXI.
Getting Over Self-Consciousness .
. 216
XXII.
Teamwork
. 226
XXIII.
Personal Charm
. . 236
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Illustrations
Theodore Roosevelt reading in his library .... frontispiece
facing pace
Calvin Coolidge with Mrs. Coolidge in the gardens at
Swampscott 12
Charles Gates Dawes, former vice-president, with his famous
underslung pipe 13
Thomas Alva Edison, the one-time candy butcher who became
the world's most famous inventor 24
Alfred E. Smith, Democratic leader 25
Charles Schwab, builder of the Bethlehem Steel Corporation 36
John J. Raskob, the stenographer who made millions as a du
Pont executive 37
John D. Rockefeller with his son, John D. Rockefeller, Jr. 56
Alfred P. Sloan, president of General Motors .... 57
William McKinley, president of the United States during the
Spanish-American war 78
Marshall Field, who made himself the merchant prince of
Chicago 79
Herbert Hoover, thirty-first president of the United States 102
Andrew Carnegie, the Scotch immigrant boy who built an
empire of steel 103
Walter S. Gifford, head of the American Telephone and Tele-
graph Company 132
Edward H. Harriman, the "Colossus of Roads," builder of
the Union Pacific and Southern Pacific systems . . -133
Henry Ford at his fireside 168
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X
ILLUSTRATIONS
FACING PAGE
David Lloyd George, prime minister of Great Britain during
the World War 169
Melvin A. Traylor, president of the First National Bank of
Chicago 192
Cyrus Curtis, one-time dry goods clerk; publisher of the Satur-
day Evening Post and Ladies' Home Journal . . . 193
J. P. Morgan with his son, J. P. Morgan, Jr 242
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How to Enjoy the Game of Living
How Walgreen Played the Druggist Game
How to Turn Drudgery to Fun
Working with Enthusiasm
For years the owner of a small drug store looked around for an
opportunity to do big things. He hated his drug store and
spent his mornings looking for a "better opening" and his after-
noons at the ball parks, leaving his drug store to shift for itself.
This is exactly what a lot of us do. We look with envy at the
other fellow, think he has an enjoyable job, and decide that ours
is hopeless. We think he has all the luck and vainly wish that
some would come our way.
We can learn from this druggist how to overcome such an
attitude. The way he did it was very simple. It involved nothing
beyond the reach of any person no matter what his position in
life may be. One day he asked himself:
"Why try to get into some other business about which I know
nothing? Why try to get into another game? Why not play the
drug game?"
He decided to do it. He "began to develop the business as if
it were the greatest sport going," and he tells with great glee
what fun he had building up his drug chain by giving his
customers the very best of service.
"When someone who lived very near would call up and I
answered the telephone, I would hold up my hand to attract my
clerk's attention and repeat loudly: 'Yes, Mrs. Hasbrook. Two
[l]
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MAKING THE MOST OF YOUR LIFE
bars of So-and-so's soap. All right. A three-ounce bottle of spirits
of camphor. One-half pound of chocolate chips. That's all?
Nice day, isn't it, Mrs. Hasbrook? By the way . . .' And I'd go
on talking with her about anything I could think of.
"But the minute I held up my hand and began to repeat the
customer's order my clerk would be scurrying around the store
putting up the order. And the porter, with a grin all the way
across his friendly face, would be scrambling into his coat.
Within a few seconds after the customer had repeated her order,
the porter would be on the run up the street with the goods.
And I, for my part, would keep her at the telephone until she
would say:
"'Oh, wait a minute, Mr. Walgreen, there's the doorbell.'
"Then I'd chuckle and hold the line. In a minute she would
come back.
"'Why, Mr. Walgreen, that was the order I just gave you. I
don't know how you manage to do it, but I think that's just
wonderful service. It can't have been over half a minute since
I called you up. I'll have to tell Mr. Hasbrook about that to-
night I'
"Folks began trading with us from right under the noses of
other druggists several blocks away. And pretty soon druggists
from other parts of town were coming in to find out how I was
building up my business so well."1
That is the way in which Charles R. Walgreen branched out
from his one store to become the most remarkable promoter of
the drug chain business that this country has ever seen. Today
he controls the second largest chain of drug stores in the coun-
try; a chain which is continuing to grow most remarkably.
He learned a little secret, namely: Opportunity lies right at
your door if you will simply loo\ at your own occupation as an
interesting game and play it with zeal.
Walgreen's opportunity depended more upon his attitude
toward his work than upon the work itself. As soon as he looked
[2]
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HOW TO ENJOY THE GAME OF LIVING
upon his work as a challenge to a game the tide turned in his
favor. He accepted the challenge, studied the rules of the game,
and then played it with all his might. It was easy. It was fun.
Why not try it yourself?
How to Turn Drudgery to Fun
Bolts! Bolts! Bolts! A whole wagon load of them to be fin-
ished! To Samuel Vauclain, who had just been given the job
of lathe-hand, it looked as though the rest of his life would be
consumed in turning out bolts. He groaned. How could a fellow
get anywhere turning out bolts? Suppose he did finish this big
mountain of them—there would probably be another mountain
dumped on the same spot. Horrors!
The fellow on the next lathe heard him groan and gave him a
sickly, disconsolate grin in return. He was as disgusted as was
Vauclain.
What was there to do? Should he explain to the boss that he
had considerable intelligence and deserved a better job? He
could see in his imagination the sneer that would greet such
a plea.
Should he quit and hunt another job? He had had a difficult
enough time getting this job. No, he could not quit.
Wasn't there some way to make the job less distasteful? This
seemed to promise something. Young Samuel Vauclain, who
was later to become the president of the Baldwin Locomotive
Works, put his wits to work and soon had evolved a clever way
of getting pleasure from the monotonous job of turning out
bolts. He made'a game of it. Turning to his partner, he said:
"Let's race, Howard. You rough them—turn off the rough sur-
face—on your machine. I'll turn them down to their proper
diameter on mine. We will see who can do his part the faster.
If you get tired of roughing bolts you can switch with me and
do the finishing." 2
[3]
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MAKING THE MOST OF YOUR LIFE
Howard fell in with the scheme. They began the race and
turned out bolts so rapidly that the foreman soon gave them
better jobs.
Vauclain did not grit his teeth, become a martyr, and force
himself to do something he hated. He changed the job into a
game so that it would be fun to do it. Later in his life Vauclain
said:
"If you don't get a kick out of the job you're doing you'd better
hunt another one."
This is good advice but the trick is in the method of hunting
it. You do not find it by complaining and getting soured, but by
playing your way to a better one.
"'If a man does not find romance in business,' declares An-
drew Carnegie, 'it is not the fault of the business, but the fault
of the man.' "8
Andrew Carnegie achieved what he did because he enjoyed
living and put this joy into his work. He was happy when he
was a little boy starting life; if he had not been he would not
have succeeded so well. He found joy in business not because
he succeeded; the romance was there from the very beginning.
It was his happy outlook that made his life what it was.
It is not the job so much as it is your attitude toward it which
determines whether it will be a pleasure or a daily torture.
Make it a pleasure if you would lay the first stone in the founda-
tion of a valuable life.
Your birth means that you have been selected as a player in
the greatest game ever devised—the game of living. What a
game it is! What thrills you will experience if you will let your-
self enter into it! Each dawn is a new challenge to enter a new
contest. What if you did lose yesterday? Today is another chance
to make good. Look upon life, each day of your life, as an
opportunity to overcome challenging obstacles. Each day you
will have a better chance to win than you had the day before.
Each morning, when you open your eyes, you are opening them
[4]
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HOW TO ENJOY THE GAME OF LIVING
on new opportunities, new chances to win, new prizes to gain,
new rules to learn, and new competitors to play with.
You may choose between enjoying life or enduring life as a
drudge.
Decide to enjoy the things you have to do and you will get
along faster. You will win by playing to your utmost capacity
in your present position, taking advantage of every opportunity
as it comes, and playing your way into better positions as they
arise.
Working with Enthusiasm
Says Charles M. Schwab, head of the Bethlehem Steel Cor-
poration: "A man will succeed in anything about which he has
real enthusiasm, in which he is genuinely interested, provided
he will take more pains, more thought about his job than the
men working with him. The fellow who sits still and does what
he is told will never be told to do big things."4
The man who starts a job with the attitude: "I am afraid I
cannot do this," will not get very far. He will be able to see
nothing but barriers. On the other hand, the man who starts out
with enthusiasm will encounter difficulties; but he will meet
them with such energy that they are likely to vanish before his
onslaughts.
It is just as easy to enjoy your work and life as it is to hate it
and be miserable. The man who hates his work does so not
because the work is necessarily hateful but because he has failed
to learn a few simple devices which will change his attitude.
This book is designed to tell you how you can make life a
game. It will tell you some of the rules of the game, it will
illustrate from the lives of great men how losses may be turned
into victories, how to make apparent failure a stepping stone to
success, and how to get a thrill from it all.
hoo\ upon life as a challenge to engage in an extremely
fascinating game.
[5]
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MAKING THE MOST OF YOUR LIFE
Try to learn the rules of the game. Keep in practice by playing
the game.
It takes enthusiasm to win any game, and especially the game
of living. Keep enthusiastic always.
Keep your eyes open and you will discover opportunities—
something to play for—right where you are.
Your attitude toward your wor\ is the important thing. You
can be a drudge and hate your wor\ or you can make a game
of it.
Do not be satisfied with what you have and are. Study your
situation critically so that you can discover how to better your-
self.
References for Chapter I
1. Arthur Van Vlissingen, Jr., American Magazine (Oct. 1926),
p. 149.
2. Earl Chapin May, Sat. Eve. Post (March 9, 1929), p. 141.
3. Enoch B. Gowin, Developing Executive Ability, Ronald Press,
P- 325-
4. Charles M. Schwab, Succeeding with What You Have, Century,
p. 20.
[6]
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II
Do You Know What You Want?
Lord Northcliffe Looks for Dissatisfied Men
Carnegie Learns to See Ahead
Coulby Hunts a Longer Ladder
How Bell Discovered the Telephone
he world makes %vay for the man who is going somewhere.
1 If a man has a goal, an objective, a vision of where he may be
in the future, he is sure to achieve more than if he is a mere
drifter, not knowing where he is going.
Without an objective a man will not get far. Percy H. Johnston,
senior vice-president of the Chemical National Bank of New
York, says: "You are not likely to get anywhere in particular if
you don't know where you want to go."1
The man who knows what he wants, who can see just what he
must do to get from where he is to where he wants to be, and
who does not become self-satisfied too quickly will accomplish
things.
How can a man find out what he wants? The ambitions which
fired great men did not come to them ready-made. They learned
from their own experiences and in a way that few people suspect.
They learned them by being dissatisfied.
Ambition is based on discontent. A man can never desire any-
thing unless he is dissatisfied with what he has; but here is the
great difference between the great man and the weakling.
The weakling sits idly, groans, and whines about his troubles.
The great man sets about to change things.
[7]
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MAKING THE MOST OF YOUR LIFE
Lord Northcliffe Looks for Dissatisfied Men
Lord Northcliffe, "The Napoleon of Journalism," and owner
of The London Times, was not satisfied with the twenty dollars
a week with which he started. Nor was he satisfied later with
the ownership of The London Evening News or The Daily
Mail. He was not satisfied until he secured possession of The
London Times, the paper which Lincoln declared to be the
"most powerful thing in the world excepting the Mississippi."
Nor did he rest then, but used the power which ownership of
The London Times gave him and "exposed abuses, smashed
cabinets, unmade and made prime ministers (Asquith and
Lloyd George) and relentlessly pursued and attacked the na-
tional tolerance of muddling . . . and by his fearless efforts in
promoting national efficiency, he revolutionized the whole sys-
tem of government in Great Britain." 2
He had no time for people who were satisfied.
"Once he stopped at the desk of a junior sub-editor, whom he
had not seen before, and said, 'How long have you been with
me?'
"'About three months,' was the reply.
"'How are you getting on? Do you like the work? Do you
find it easy to get into our ways?'
"'I like it very much.'
"'How much money are you getting?'
"'Five pounds a week.'
"'Are you perfectly satisfied?'
"'Perfectly satisfied, thank you.'
"'Well, you must remember this, that I want no one on my
staff who is a perfectly satisfied man with a salary of five pounds
a week.'"8
How many men get nowhere because they are too easily satis-
fied! Safely established in a job where they may expect to get
the same salary the rest of their lives, and to do the same job
[8]
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DO YOU KNOW WHAT YOU WANT?
day after day until they die, they think they have achieved all
that they have a right to demand of life.
Discontent is painful and in order to avoid a slight degree of
discontent many people hunt for a pleasant berth in life where
they will not have a single worry or responsibility.
Contentment may be the goal of animals but it should not be
permitted to narrow the vision of a human being. Cows and pigs,
when well cared for, and when they have plenty to eat, are con-
tented; but the objective of a man is to achieve things—not to
become food for others to consume.
There is another way that some people use to run away from
discontent and that is to blame their troubles on other people or
on unfortunate circumstances. It is silly to complain that we are
being held down by things outside ourselves. Discontent should
lead us to see that the fault lies in us and that we need to
change ourselves in some respect in order that we can accomplish
more.
Great men have not been afraid of admitting that they were
imperfect. They have not been observed idly contemplating their
good points and looking for compliments from their friends
simply because such compliments made them feel contented.
Instead of seeking flattery, great men have looked at them-
selves critically and compared their present position with the
one they would like to have.
"Give the man you'd like to be a look at the man you are,"
is the way Edgar Guest states it. Edgar Guest became one of the
most popular and most widely read newspaper poets in the
world. He succeeded largely because he continually kept in
view the kind of man he wanted to be instead of being satisfied
with the man he was.
He adds: "That is what I did on my vacation last summer,
and I discovered that the man I'd like to be is a wiser fellow than
I am. In my cottage, far from the hurry and noise of city life,
I made a list of the things I don't want and a list of the things
[9]
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MAKING THE MOST OF YOUR LIFE
I do want. . . . They have helped me to live a richer, happier
life."4
The first step toward getting somewhere is to decide that you
are not going to stay where you are. Dissatisfaction is the thing
that helps you make this first decision.
On the other hand, it is not enough merely to be dissatisfied.
There is no use in moving unless you are going somewhere.
You must decide where you are going. How can this be done?
Carnegie Learns to See Ahead
If, when you are discontented, you look up, around and away
from yourself, you will see some of the possibilities in life. These
possibilities appear at first only as vague visions, largely the play
of your imagination. Consequently, if you wish to learn to de-
velop an ambition you must learn to use your imagination.
It is valuable to build ambitious dreams even if they do not
come true, for such imaginary play teaches the one who engages
in it to look for possibilities in life that others do not see.
The early lives of great men are filled with incidents of child-
ish dreams. Andrew Carnegie, the great steel magnate, when
only fifteen years of age, was in the habit of talking over with
his brother Tom, then a boy of nine, his hopes and ambitions.
He explained how, when they were older, they would organize
the firm of "Carnegie Brothers" and would make enough money
to enable their mother and father to ride in their own carriage.5
Gordon Selfridge, who for many years was general manager
of Marshall Field and Company and who founded and operates
London's largest store, was accustomed to play a game of make-
believe with his mother when he was a little boy. His mother
would say to him,
"Suppose, when you grow older, and have a little position,
you come home some night and say, 'Mother, they have ad-
vanced my pay a dollar a week. Now we can save something.'
[10]
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DO YOU KNOW WHAT YOU WANT?
"Suppose a year or two later you say, 'Mother, I have saved
enough to start business for myself.'
"Suppose a little later you come home and say, 'Mother, I have
bought a horse and buggy.'" 6
This game, which was played day after day, made it inevitable
that Selfridge should become ambitious. The game of "suppos-
ings" taught him to imagine success, and led him to work for it;
and, when opportunities came along, to grasp them in reality as
he had learned to grasp them in his imagination.
"Do you suppose I am going to be satisfied with remaining
a conductor? I mean to be president of a railroad." The young
fellow who made this remark was not even a conductor. After
two years of railroading he was merely a brakeman on a third-
class train making but forty dollars a month. His remark was
stimulated by the jibe of an old railroad man who said to him:
"Well, I suppose you think your fortune is made, now you
have become a brakeman, but let me tell you what will happen.
You will be a brakeman about four or five years, and then
they will make you conductor, at about one hundred dollars a
month, and there you'll stick all your life, if you don't get
discharged." 7
Herbert H. Vreeland was the young man who received this
assurance that he had a life-long job and he did not like the
prospect. He made good his promise to become "president of a
railroad" by working his way to the presidency of the Metro-
politan Street Railway Company. It was his refusal to be con-
tent with a safe and sure job which gave him his incentive to
start working for something better.
Ambition grows out of discontent. From this beginning comes
a dream of something different which then must be followed
by a display of courage to bridge the gap between the present
position and the dream.
Great men have not been mere dreamers. They have not sub-
stituted visions of the future for hard cold facts. They have used
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MAKING THE MOST OF YOUR LIFE
the visions of objectives to make them more dissatisfied with the
present and have been stimulated by this resulting dissatisfaction
to fight the harder for success.
Coulby Hunts a Longer Ladder
Some persons do not raise their eyes enough to see that the
road is blocked immediately ahead of them. When they find
they are making no progress they seem surprised, whereas they
should have been able to see that there was no future unless
they themselves underwent a radical change.
"From my place on the lowest rung of the ladder, I looked
up to see how far the ladder reached." Harry Coulby, who later
became the czar of transportation on the Great Lakes, made
this comment about his position when he began his career.
How could he expect his ladder to reach high when he had
nothing upon which to base his hopes! He was so poor that he
actually walked from New York to Cleveland and took a job
as secretary to the president of the Lake Shore and Michigan
Southern Railroad.
Nevertheless, he did look and after working a short time he
decided that the ladder was too short. It did not reach any
farther than he could see. He had no future in this job except
one of faithful drudgery and he did not like the prospect.
He decided that a short ladder did not mean security. One
is more likely to fall off if he is sitting on the top of a short
ladder than he is if he is busy climbing up a ladder so tall that
the top is not even visible.
He gave up this job and took one with Colonel John Hay who
afterwards became Secretary of State and Ambassador to Great
Britain. Coulby had imagination enough to see that with the
one man he would get nowhere, while with the other he would
be presented with great possibilities.
It takes vision to progress, but it takes a continual change
[«]
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DO YOU KNOW WHAT YOU WANT?
of vision. "I had come to Cleveland," says Coulby, "intending
to ship as a common sailor—a boy's idea of romance and
adventure. Instead of this, I found myself in daily and hourly
association with the most perfect type of American gentleman
(Colonel John Hay) it has ever been my good fortune to meet;
a man who quickly became my ideal of everything that was
fine."8
Coulby was wise enough to see that if he worked for a small
man, he could not get far. He picked the big man and thereby
created for himself a vision of what he wanted to become. In
selecting Hay for a boss he was setting for himself an ideal—
he was getting a vision of the sort of man he wanted to be.
If you are not dissatisfied you will not have a desire to change
your position and are not likely to build visions of a brighter
future. On the other hand, you should not be satisfied with
visions, or the imagination of your ideals, as a substitute for your
disappointments in real life. The value of a vision lies in the
fact that it offers a contrast between things as they are and as
they might be.
If you are satisfied with the thought of your imaginary achieve-
ments they actually hinder you in your progress. The contem-
plation of ideals must be accompanied by a desire to change
from the present unsatisfactory position to one more in line
with the ideals or ambitions.
Ideals act as incentives because they make clear the contrast
between what you are and what you might be. Ideals should
act as a challenge to a man to do something that will better his
position in life. He will not be improved if he idly wishes he
were a great man or imagines that he already is one. What
must he do?
The wise man bridges the gap by laying out the path by
means of which he can get from where he is to where he wants
to go. He establishes intermediate goals, giving his immediate
attention to a very specific goal which is near at hand and can
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MAKING THE MOST OF YOUR LIFE
be achieved in a relatively short time. When he reaches this
point he gains a glow of satisfaction from having made progress,
rests a bit, gets his bearings again, sets up the next objective,
and starts out to reach it.
The ultimate goal should be so far away that it can be seen
but vaguely. The highest goals are naturally vague because they
are more distant than lower ones. As Napoleon is supposed to
have said: "He who knows just where he is going will not get
far."
Life is somewhat like mountain climbing. You first must
want to get to the top of the mountain or you will never get
there. But you cannot get to the top merely by wanting—by
merely being dissatisfied with being in the valley. You cannot
get to the top by gazing idly at it and imagining you are
already there. You must get up and work for it.
Nor do you get there by fixing your gaze on the peak and
stumbling ahead without any consideration of the immediate
terrain. You must watch your step. Your goal is the peak, which
at times becomes fairly clear and then again fades totally out of
sight, but it furnishes you with an ultimate objective whether it
is always visible or not. The thing you must continually watch
is the immediate prospect—how to get over this rock, how to
cross this stream, how to get around this foothill, and how to
keep from slipping over this precipice.
The ultimate goal keeps you from getting lost. It is your
compass. But you have to do the climbing.
How Bell Discovered the Telephone
Great feats are achieved by solving thoroughly the immediate
problem. How often thoroughness in attempting to solve one
problem leads to some unexpected results!
Did Alexander Graham Bell, that wizard whose achievements'
are the envy of every growing boy, set out with the objective of
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DO YOU KNOW WHAT YOU WANT?
inventing a telephone? He did not. If he had waited for such
a vision he never would have accomplished what he did. He dis-
covered the telephone by aiming at an immediate and very
different goal.
"He had been a teacher in a school for the deaf and there 5
married one of his pupils. Some years later he began a series of
experiments to devise an electrical instrument by which his wife
might perhaps hear. In the course of his investigations he acci-
dentally invented the telephone."9
Was it an accident? It was due to the fact that Bell solved
completely any problem at which he set himself. You do not see
him sitting and idly dreaming about being a great inventor. You
may observe him working intently because he has an immediate
problem which he must solve before he will be content to rest.
When one looks too intently at his objective without seeing
himself as he actually is, he is likely to assume that he is nearer [
his goal than is the fact. This leads to conceit and a neglect of
the task at hand.
Everett Lord, Dean of the Business School of Boston Uni-
versity, gave this warning to his graduates: "There is one danger
to which college men seem to be particularly exposed—that is
the custom of giving attention to the next job at the expense
of their present job. Scores of failures are due to the assumption
by the young worker that his duties are so simple as to be
hardly worth his serious attention."10
A high goal should not blind one to immediate needs. It is
important to know where one is going; it is important also to
see where one is in relation to this objective; but it is most im-
portant to have a plan by means of which progress may be made
from the present position toward that goal.
The rate of progress is not so essential as many young people
assume. The question is: Am I doing the sort of thing which
will bring ultimate progress? Great men have changed from one
job to another but not as a butterfly flits from one flower to
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MAKING THE MOST OF YOUR LIFE
another. They have changed when they were convinced that
they were in a blind alley. Vision, such as great men have
demonstrated, involves insight into the possibilities and also the
limitations of any position.
Andrew Carnegie might have remained in railroad service all
his life had he not seen a vision of greater things. He refused
a promotion to the position of Assistant General Superintendent
of the Pennsylvania Railroad in order to carry out a program of
independent work. This was no idle change. He was determined
to make a fortune and saw no means of doing this in the
employ of the Pennsylvania Railroad.11
You may have to try several paths before you discover the
one which will take you where you want to go. It may be neces-
sary to change jobs, to turn back temporarily, but such changes
should be made intelligently and as the result of experience.
Do not change merely to be changing or to avoid the necessity
of mastering your present job.
Joseph R. Kraus, a prominent Cleveland banker, for years had
a vision of directing one "big bank" but he spent years doing
various types of work, trying one path and then another before
he found himself near to his goal.
He worked in a brokerage office, in a lumber yard, as a
bookkeeper, collection clerk, discount clerk, general bookkeeper,
teller, and cashier. But through these changes he kept his vision
and utilized all these experiences to broaden his knowledge of
banking.
Whereas a weaker man might have become disgruntled by
the experiences of this young man he continually used all these
jobs to help him toward his ultimate goal.
He says: "A man may get to where he is going in different
ways. Sometimes it is undoubtedly best to get all of his training
and experience with a single concern. Sometimes it is better to
change around . . . but only, I believe, if a man knows exactly
what he is doing and why.
[16]
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DO YOU KNOW WHAT YOU WANT?
"If I had changed merely for the sake of more money, a few
dollars more in the weekly pay envelope, I probably would have
been sacrificing the future to the present and it would have
done me little good. ... I changed only after I had exhausted
my resources trying to get the kind of experience I needed where
I already was."12
An objective should serve as a guide to enable you to deter-
mine whether to make a change, where to place the energies
which you have to expend, and how to decide other issues as
they arise. An objective is a guide, not something to be reached
as a final goal.
Are you looking forward to the time when you will have
reached your objective so that you can retire? If you are you are
not a very big man. Men who have done this will tell you that
life has lost its glow. The fun in life comes in doing things and
in making progress. It is a mistake to sit idly contemplating
what you have done and waiting for death. Big men work
until their strength actually gives out, regardless of what they
have already accomplished.
Charles M. Schwab, the "largely self-educated country boy
who became the adviser of presidents and the companion of
kings," understood that activity is the end and aim of life. He ,
said: "I was once asked if a big business man ever reached his
objective. I replied that if a man ever reached his objective he
was not a big business man. It is ever onward, with successful
men, until life flows out of their bodies."18
The ambitions of men begin with dissatisfaction.
Dissatisfaction is a signal that you want something better.
Attend to this signal. It will start you toward something better.
Do not submit to discontent by complaining, or by blaming
your misfortunes on other people or outside conditions. Let dis-
content incite you to ta\e a broader view of life.
Ambitions are no mysterious gift. You must learn to develop
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MAKING THE MOST OF YOUR LIFE
them by teaching your imagination to play with future pos-
sibilities.
Do not be a mere dreamer. Learn how to ma\e progress from
where you are to where you would li\e to be.
Evaluate yourself honestly. "Give the man you would li{e to
be a loo\ at the man you are."
Goals should be incentives to do the immediate job well. It is
only by solving the present problem that one ma\es progress
toward his objective.
Let the objective be a guide to decide issues as you progress.
Do not aim for satisfaction or the time when you will have
reached your goal. The achievement of one ambition should be
the incentive to try for another.
References for Chapter II
1. B. C. Forbes, American Magazine (Oct. 1919), p. 16.
2. Herbert N. Casson, Types of Leadership, Forbes, pp. 11-12.
3. Frank Dilnot, Lloyd George, Harpers, p. 136.
4. Edgar Guest, American Magazine (July, 1925), p. 42.
5. Andrew Carnegie, Autobiography, Houghton Mifflin, p. 56.
6. Samuel Crowther, American Magazine (April, 1924), p. 16.
7. Orison Swett Marden, How They Succeeded, Lathrop, Lee &
Shepard, 1901, p. 345.
8. Keene Sumner, American Magazine (May, 1923), p. 174.
9. Ernest E. Calkins, London Please, Atlantic Monthly Press,
1924, p. 184.
10. Bruce Barton, American Magazine (Aug. 1925), p. 112.
11. Andrew Carnegie, Autobiography, Houghton Mifflin, pp. 140-
141.
12. Neil M. Clark, American Magazine (June, 1922), p. 46.
13. Charles M. Schwab, Sat. Eve. Post (Jan. 26, 1929), p. 89.
[18]
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in
Outwitting Your Handicaps
Roosevelt Sets His Jaw
Dawes Annexes a Pipe
Pitt Walked on Impossibilities
Napoleon Made Poverty a Stepping Stone
Demosthenes Learns to Speak
Seated at his desk in school is a frail, fearful boy of eight with
a face which bespeaks hidden panic. When he breathes he
wheezes. When called upon to recite he rises with shaking knees
and quivering lips, mumbles incoherently, and collapses into
his seat. If he only had handsome features it would help a little;
but no, his teeth rush out at you when you look at him.
How he must be tempted to become self-conscious, to avoid
active life, to shrink from his comrades in dismay, to grow up
pitying himself! Not so with this boy. With all his handicaps
he had a fighting spirit—the fighting spirit that anyone can
possess. Indeed, his very handicaps increased his zeal to fight.
He would not be downed by the defects which opened him to
the ridicule of his comrades. He turned his wheezes into hisses
of determination. His quivering lips stiffened as he set his jaw
with a resolve to overcome his fears. This boy was Theodore
Roosevelt.
Roosevelt Sets His Jaw
He did not let his defects get him down. Instead, he used
them, capitalized them, made them the very rungs of the ladder
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MAKING THE MOST OF YOUR LIFE
on which he climbed to fame. He mastered his handicaps with
devices that any one can use and did it so effectively that, in his
later life, few people recognized that he had any serious defects.
People loved him, peculiarities and all. He became one of the
most popular presidents this country has ever had.
What a man he became! And what poor material he was
given to make into a man! He did not wait for luck, he went
after it.
How easy it would have been for him to have given up! But
he did not. If there was any pitying done he left it for his
friends. He never fell into that trap—self pity—which proves to
be the downfall of so many persons with milder defects than he
had. One can scarcely imagine the beloved "Teddy" feeling
sorry for himself.
How far would he have gone if he had humored himself?
He would probably have spent years visiting "hot springs,"
drinking "health waters," taking "rest cures," and spending time
taking ocean voyages and sitting in deck chairs trying to gain
his health. His main conversation would have centered around
his "last operation."
Instead of babying himself he turned himself into a real man.
He noticed that strong boys played active games, swam, rode
horses, and did hard physical work. He became active, rode,
played, and worked with a vengeance and became a model of
physical endurance. He observed that other boys met fearful
situations with grit to overcome the cause of the fear. He found
that he became bold when he faced terrifying cattle in the
roundup in the spirit of true adventure. When he mixed with
people he found he liked them and did not want to slink away
from them. His interest in people made self-consciousness im-
possible. He found that when he greeted people with his ex-
clamation of "dee-lighted" it was impossible to be afraid of them.
"Before he reached college he had built up his health and
strength by constant effort on his own part, systematic exercise
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OUTWITTING YOUR HANDICAPS
and living, and we know of him as the powerful man who took
his holidays rounding up cattle in Arizona, hunting bears in
the Rockies and lions in Africa. Who would have doubted the
strength of Colonel Roosevelt, the leader of the 'Rough Riders'
in the Spanish War, or who would ever have questioned his
courage? Yet Roosevelt the boy had contended with fear as
well as ill health."1
How simple is the formula that Roosevelt himself gives for
• his success and yet how effective! It is within the grasp of
anyone.
He captured health by acting as though he were healthy. He
overcame his fear by acting as though he were not afraid. He
outshone his physical appearance by acting as though he were
just as attractive as anyone else.
No one knew better than Roosevelt himself that he had
handicaps. He never duped himself into believing that he was
courageous, strong, or handsome. His success in acting as though
he did not have handicaps depended upon clearly recognizing
his defects; but he never nursed them.
He overcame the flaws which he could overcome and those
that he could not get rid of he used. He "learned how to make
the most telling use of the falsetto in his voice, of his well-\nown
teeth, and of his pile-driver manner. . . . He violated all the
canons of oratory, but was successful in spite of his voice and
manner. . . . Not endowed with a golden voice or graceful
manner, or master of marvelous rhetoric as some have been, he
was nevertheless one of the most effective speakers of his
time."2
Recognizing your faults and then acting as though you did
not have them is a sure way to build up self-confidence. If you
try to act as though you did not have them, without yourself
admitting them, you only succeed in making yourself ridiculous.
"A man must have faith in himself," says Arthur Reynolds,
president of the Continental and Commerciii Bank of Chicago,
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MAKING THE MOST OF YOUR LIFE
"and that means being honest with himself about his limitations
as well as about his abilities. In fact, I think that the first step
toward getting rid of one's limitations is to recognize that they
exist."3
If you look at a handicap carefully you may discover that it
pays to use it instead of attempting to get rid of it. After all,
a handicap is only one way of being different from other people;
and it is just being exceptional in some manner that marks us
off from the common herd. How could Roosevelt have been
cartooned without his teeth and big glasses? People loved those
cartoons, loved to see those teeth beaming at them and re-
inforcing his customary greeting of "dee-lighted."
Dawes Annexes a Pipe
It may even pay to develop a peculiarity if you do not have
one. Witness the underslung pipe of Charles Dawes; the long,
lanky figure of Abraham Lincoln; the colloquial brogue of
Alfred Smith; the pompous pose of Napoleon Bonaparte; the
silence of Calvin Coolidge; or the hatchet of Carrie Nation.
The very thing you may be secretly ashamed of, and may be
trying to get rid of, may be the best means of distinction if it is
rightly used. Whether to use it or to overcome it can be decided
only by being honest about its presence.
Now here is the secret behind the successful use of a handicap.
People liked Roosevelt's teeth because they suggested geniality;
they liked Dawes' pipe because it suggested unassuming, whole-
some sociability; they liked Lincoln's lanky ugliness because
it spelled a rough bulwark of strength and absolute dependabil-
ity; they liked the brogue of Alfred Smith because it placed him
on a level with the common people; they liked the pompous
display of Napoleon when they felt that they were a part of the
splendor which he represented; they liked the silence of Calvin
Coolidge because it stood for the trustworthy ability to keep
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OUTWITTING YOUR HANDICAPS
confidences; and they liked the hatchet of Carrie Nation because
it suggested absolute fearlessness.
Make your handicap suggest to people something they like and
they will like the handicap and will like you the better for
having it. If a handicap, on the other hand, suggests to people
something they would not like in themselves, if it makes them
afraid of you, or makes them sorry for you, they will not like
the handicap and you had better get rid of it.
General Dawes, that outspoken vice-president of the United
States, developed his "trade-mark" from an incident which, at
first, looked like a misfortune. Dawes was told by his physician
that he could not smoke his customary twenty cigars a day and
retain his health. Instead of giving up a few cigars with the air
of making a great sacrifice, he gleefully changed to a pipe and
made the underslung pipe his constant companion. His pipe is
an emblem of the genial acceptance of an inevitable privation.
No wonder it made a good trade-mark.
Pitt Walked on Impossibilities
When William Pitt, the Earl of Chatham, was secretary of
state of Great Britain, an admiral came to him with the com-
plaint that he had been given an impossible task. In reply Pitt
picked up his two gouty crutches, shook them at the admiral
and shouted with scorn, "Impossible? Sir, I walk on impos-/
sibilities." *
If Pitt with his swollen, painful joints could hobble around
on crutches and do his work, what right had a robust admiral
to complain about a few difficulties? How often it is the strong
man who hunts for an excuse while the handicapped man makes
a heroic struggle and accomplishes the seemingly impossible.
A handicap can be used as an excuse for laziness or cowardice
or it can be used to make you buckle down to the hard work
that is necessary to overcome it.
[23]
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MAKING THE MOST OF YOUR LIFE
Napoleon Made Poverty a Stepping Stone
Napoleon Bonaparte once tried to get away from the very
situation which was the foundation of his success. His father, a
proud, but impoverished Corsican nobleman, sent him to the
Nobles' School at Brienne where he had to associate with boys
who paraded their wealth before him and ridiculed him because
of his poverty. Roused to wrath by their jibes he found himself
"kept in" by the authorities.
Thoroughly discouraged, he wrote to his father: "I am tired
of explaining my poverty; of having to endure the mockery of
these foreign boys, whose only superiority is in respect of money,
for in nobility of feeling they are far beneath me. Must I really
humble myself before these purse-proud fellows?"
"We have no money. You must stay where you are,"8 replied
his father, and thus sentenced him to five years of torture. But
with every jibe, every slight, every look of disdain from his
fellows he increased his determination to show these tormenters
that he was indeed superior to them.
How did he do it? It was not easy. No idle threats or boasts
passed his lips. He kept his own counsel but determined to use
these empty-headed and pretentious creatures as stepping stones
to power, wealth, and fame.
As a sub-lieutenant of sixteen, he received another blow in the
death of his father and felt impelled to save from his scant earn-
ings to help his mother. When given his first military assign-
ment, this little fellow actually had to walk a large part of the
way to join his regiment at Valence. How could he have had a
worse start?
Having arrived at his post he found his comrades spending
their spare time in the pursuit of women and gambling. His
unprepossessing physique disqualified him for the former occu-
pation and his poverty for the latter. Instead of trying to com-
pete with them, he buried himself in his books. Reading was as
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OUTWITTING YOUR HANDICAPS
free as breathing, as he could borrow books from the library
without expense, but it brought him big returns.
He did not read poor literature, nor did he read merely to
bury his troubles, but rather to prepare himself for the future
which he pictured for himself. He was determined to show the
world what he had in him and he used this determination as a
guiding principle in his selection of books. He lived in a tiny,
stuffy room and there—pale, lonely, and hot—he studied inces-
santly.
The notes Napoleon made from his readings during these
years of study filled, when printed, four hundred pages. He
imagined himself as a commander and drew maps of the island
of Corsica showing where he would place various defenses,
making all his calculations with mathematical precision. The
skill in mathematics, thus developed, gave him his first oppor-
tunity to show what he could do.
His general, seeing that he was well-informed, gave him the
task of executing some works on the parade ground which re-
quired intricate calculations. He accomplished this work so
cleverly that he was given other opportunities and before he or
the world knew what it was all about Napoleon was on his way
to power.
The tables were turned. Those who mocked at his poverty
now crowded to his court to partake of his bounty. Those who
despised him were glad to be included in the circle of his
friends. He was looked up to by those who formerly had de-
spised the little, insignificant, hard-working boy. They had all
become his loyal supporters.
Was it genius that accomplished this marvelous change, or
did he succeed because of his incessant work? He was bright
and he did work hard but there was a driving force more sig-
nificant than either intelligence or work. It was his ambition to
rise above those who had teased him.
What if the boys at school had not teased him about his
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MAKING THE MOST OF YOUR LIFE
poverty! Suppose his father had taken him out of school so that
his feelings would not be hurt! Suppose he had not had to
surfer the privations he did! There never would have been the
Napoleon Bonaparte that we know. It was the very misfortunes
which made him what he was. He learned to be victorious by
conquering his own handicaps.
The great man never accepts life as he finds it. He is not
satisfied—but his dissatisfactions do not make him morbid and
unhappy. They fill him with a zeal to do something about it
and it is this doing something which brings results.
We honor Napoleon because he did things and wish we could
do something. As an excuse for our failure to accomplish any-
thing worthwhile we parade our handicaps. They should be an
incentive and not an excuse. A handicap is a signal that some-
thing should be done about it.
It is of less importance what you do than that you do some-
thing. The fatal blunder is to do nothing—to hide behind the
handicap. The easy acceptance of a handicap leads to an in-
feriority feeling which kills initiative. When should one accept
an inferiority and when should one fight against it?
If you have but one leg do not try to be a sprinter. If you
have distorted features do not try to win a beauty contest.
Under such circumstances it is better to forget all considerations
of excellence in a trait in which one is definitely lacking.
How silly the spectacle of a tiny man attempting to be physi-
cally pompous! How absurd when a large woman attempts to
act coyly! Don't try to do what it should be obvious to you and
is apparent to all your friends that you cannot do.
But such defects do not need to bar one from accomplishing
worthy ends. A lack of physical strength and the absence of an
aggressive personality did not prevent Colonel Edward M. House
from being one of the most influential men during the World
War. How did he achieve his influence in the face of these
disadvantages?
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OUTWITTING YOUR HANDICAPS
Early in his life he decided that his small physique was a
permanent and incurable handicap which would make it im-
possible to get political office.6 Such offices depend too much on
the first impression one makes on the populace.
Instead of depending upon such superficial impressions he
learned how to make lasting friends. Collecting real friends
became his hobby.
He became Woodrow Wilson's most influential adviser and
yet he never had any strings on Wilson other than friendship.
Likewise one of the reasons why Benjamin Franklin became
the influential man he did, was because he admitted his weak-
ness in public speaking. He confessed: "I was a bad speaker,
never eloquent, subject to much hesitation in my choice of words,
hardly correct in language and yet I generally carried my point." T
He compensated for this defect in speaking by using other
methods to win people to his side. He proposed things indirectly \
or mildly, was modest in his statement of opinion, and was
willing to admit his mistakes. His defect taught him an impor-
tant lesson—namely, that we never win a point by argument.
Had he been a wonderful speaker he might never have learned
this valuable lesson.
If you decide that you can overcome a handicap it implies
your willingness to work incessantly to accomplish this end.
Demosthenes Learns to Speak
What a demonstration of dogged persistence was given the
world by that great statesman of Greece who lived three hun-
dred years before Christ.
Demosthenes was weak-voiced, lisping, and short of breath;
the letter R was especially troublesome to him; and he enun-
ciated very poorly.
"We are told that he overcame these physical disadvantages
by practising with pebbles in his mouth, . . . trying to shout
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MAKING THE MOST OF YOUR LIFE
down the breakers on the shore at Phalerum, . . . reciting while
running up hill, learning to deliver many lines in one breath,
and speaking before a mirror to correct his gestures. More
than once he failed when he rose to address the people. At his
first attempt his periods fell into confusion, and he was met
with shouts of laughter. He built, we are told, an underground
chamber where he daily practised his voice and delivery, some-
times for two or three months at a time, shaving one side of his
head in order that he might resist the temptation to go out into
the streets."8
His persistence brought results and Demosthenes became one
of the greatest orators the world has ever known.
A handicap may be the greatest incentive you can possibly
have or it may be the cause of discouragement. Ma\e your handi-
caps incentives.
Know what your handicaps are. Be honest with yourself.
Decide definitely whether a handicap is best overcome, hidden,
used, or ignored.
The best way to overcome a handicap is to act as though it
did not exist. When you have learned to act as though it did not
exist you will have overcome it.
The best way to use a handicap is to ma\e it suggest some
desirable trait and people will li\e it and will li\e you because
you have it.
References for Chapter III
1. Mary H. Wade, Real Americans, Little, Brown & Co., 1922, p. 30.
2. Charles E. Merriam, Four American Party Leaders, Macmillan,
1926, p. 38.
3. Arthur Reynolds, American Magazine (July 1921), p. 108.
4. Basil Williams, The Life of William Pitt, Longmans Green,
1913, Vol. I, p. 330.
5. Emil Ludwig, Napoleon, Garden City Pub. Co., 1926, p. 7.
6. Arthur D. H. Smith, Sat. Eve. Post (Aug. 28, 1926), p. 69.
[28]
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OUTWITTING YOUR HANDICAPS
7. Benjamin Franklin, Autobiography, Houghton Mifflin, 1886,
p. 113.
8. A. W. Packard, Demosthenes, G. P. Putnam's Sons, 1914, pp.
28-30.
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IV
Seizing Your Opportunities
Lady Luck Bows to Edison
Schwab Sings Himself into the Steel Business
Bok Sees Opportunity in a Dirty Window
Stern Turns Disaster into Luck
^ A good deal happens in a man's life that he isn't respon-
* » sible for. Fortunate openings occur; but it is safe to
remember that such 'breaks' are occurring all the time, and
other things beings equal, the advantage goes to the man who
is ready."1
The number of opportunities that come to a man is not so
important as the number he grasps when they come near him.
Watch how Thomas A. Edison, that great electrical wizard,
when still a young man, took his first step toward success by
taking advantage of a mere chance—a lucky "break." How dif-
ferent his life might have been if he had not acted as he did on
that occasion! No one can tell how much it meant to him. He
did not know what it meant at the time, but he did not let his
chance slip even if he could not see what it meant.
He happened to stroll into the office of the Law Gold Re-
corder just at a time when the recorder had broken down and
the office was in an uproar as a result. That was luck but what
Edison did was not luck. He cleverly took advantage of the
"break" which chance offered to him. After looking intently over
the shoulders of the expert workmen who were trying to fix
the machine, Edison said,
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SEIZING YOUR OPPORTUNITIES
"'I don't see any particular trouble there. ... I think I can
fix it up right away.'
"'Jump in and see what you can do,' was Law's immediate
answer.
"Edison walked forward with one hand in his pocket, the other
holding a small pair of tweezers. Without even troubling to take
his left hand out of his pocket, he removed a loose contact
spring which had become displaced and which had fallen be-
tween the wheels. Instantly the instruments worked as readily
as before."
Law was interested and started to draw Edison into conversa-
tion in order to learn more about him.
"'Clever machine, that.'
"'Ye-es,' drawled Edison with a question mark in his voice.
"'Can you improve on it?'
"'I haven't thought about it at all but there is nearly always
a way to better every machine.'"
Law asked him a few more questions and in a short time
Edison had slowly pointed out to him all the disadvantages and
advantages of the principles used in the system. His knowledge
amazed Law.
"'When did you examine the instruments?' asked Law.
"'I haven't had a chance to examine them yet. I could see that
much while the other chaps were trying to fix it.'" 2
Edison was not bluffing. Law could see that he knew what he
was talking about and offered him a job keeping the system in
order. This was an opportunity for Edison—yes; but it would
not have been if he had not known electricity. In this new posi-
tion he worked out the great invention which gave him his real
start—the stock ticker.
There was no blazoned placard over the Law Gold Recorder
office that morning saying: "Opportunity." No one said to
Edison: "Now is your chance. Show them what you can do."
Edison himself probably did not recognize it as an oppor-
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MAKING THE MOST OF YOUR LIFE
tunity. He merely saw a chance to do something he could do—
and he did it. It is only when we look back that we recognize
the little things that we have done as the significant turning
points in our careers. By doing the little things as they come
along we unwittingly entertain our opportunities.
Schwab Sings Himself into the Steel Business
As he busies himself grooming the horses, cleaning the har-
ness, and doing other odd jobs around the stable, Charlie, the
stable boy, sings lustily. His job does not amount to much but
he is happy nevertheless. His song reaches the ear of Andrew
Carnegie, the steel magnate, who is seated on a near-by veranda.
Carnegie recognizes the song as one of his favorites and he likes
the voice of the boy who is singing it.
He has the singer brought to the house so that he can enjoy
the music at close range.-He finds that he likes not only the
songs but the personality of the singer and the career of Charles
M. Schwab, who later became the president of the Bethlehem
Steel Corporation, is begun.
What luck! Schwab did not sing because he foresaw where
the singing would take him. It was simply a stroke of good for-
tune that Carnegie heard him. He could not have counted on
any such stroke of luck. Imagine a stable boy singing lustily in
the hope that his boss would hear him, like his voice, and give
him a good job!
Lucky "breaks" are the things that come unexpectedly and the
lucky person is the one who is flexible enough to act on them
when they do come. What if they do not fit into an organized
program! Act on them anyway. In fact, a program organized
too rigidly may act as an interference. Julius Rosenwald, the
man who built the Sears Roebuck organization said, "If I had
had a program and had followed it I would still be in the
clothing business."8 He started in the clothing business but
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SEIZING YOUR OPPORTUNITIES
when he saw the chance in the mail order business he changed
his program.
The small man wastes his time looking for big opportunities;
the great man uses his time taking advantage of the little ones
as they come. Often these little ones turn out to be the big ones
when measured by the returns they yield.
Many of us are like the immigrant who refused to pick up
a dime because he was looking for gold dollars. He had been
told that America was the land of opportunity—that you could
pick up gold coins on the sidewalks. He had just landed in
New York and was strolling up the street taking in the sights
and wondering where his opportunity was to be found. His
comrade noticed a dime on the sidewalk and remarked,
"See, they were right. You can find money lying around on
the streets."
"Huh! Why waste time picking up tiny pieces like that? I
am going to wait for the gold before I waste my time stooping
to pick them up."
This man's name does not grace the list of successful Ameri-
cans.
A distant goal is desirable and necessary, but always looking
at a distant goal may make a young man so far-sighted that he
cannot see the opportunities lying close at hand. He becomes
like the old prospector of whom Albert Brunker, the president
of the Liquid Carbonic Company, tells. This old prospector
became so used to snakes that he could not see them under his
very nose. As Brunker started on a trip with this prospector he
inquired whether there were any rattlesnakes in that part of the
country.
"'No, you never see any snakes around here. 'Tain't a snake
country.'
"We hadn't gone very far when I heard a rattlesnake right in
the path. My friend and he had stepped over it without even
seeing it. I called his attention to it and we killed it. A little
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MAKING THE MOST OF YOUR LIFE
later we found a second snake. We killed that one too. Then we
saw a third and killed it. We put eight or ten of them out of
the way before we stopped for lunch. At our noon camp I was
bending over a brook with my hands and face in the water
taking a good long drink when in the bushes behind me I
heard a terrible rumpus. My friend was in combat with another
snake which he put out of the way without any assistance.
"When we got back to his cabin after dark I went out to a
little spring house where he kept a couple bowls of milk. Just
as I stuck my head inside the door, I heard the sing-song buzz
of another rattler, a sound that had become thoroughly familiar
to me that day! It was feeding on our milk! We killed it and
called it a day as far as snakes were concerned. The fact was,
he was so used to having rattlers around that he hardly noticed
them at all.
"To some young fellows, when you talk about opportunity
they are sure, 'It ain't an opportunity country.' If they had
their eyes and minds open, they would probably find they
were stepping over an opportunity every time they lifted a
foot!"4
"One never knows, when he enters an elevator or tears open
an envelope or picks up the telephone, what new trick of
fortune may be about to be played. Every day is a new series
of adventures; around the next corner may lie the event that
will change a whole career."5 But, where one man sees an
opportunity, a dozen others in exactly the same situation fail
to see anything."
Bok. Sees Opportunity in a Dirty Window
The display window of a baker's shop is dirty. Hundreds
of people pass that window and do not even notice the dirt,
but to one progressive boy it spells good fortune.
This little boy is Edward Bok, who later became editor of
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SEIZING YOUR OPPORTUNITIES
the Ladies' Home Journal, and he is looking for a job. As
he walks down the street rather aimlessly, hoping that some-
thing may turn up, he stops before the baker's window and
looks at the goods displayed behind the dirty glass. As he looks
the owner comes outside to view the assortment of pastries he
has just placed there.
"'Look pretty good, don't they?' he said.
"'They would, if your windows were clean.'
"'That's so,' replied the baker, 'perhaps you will clean them.'
"This he did so well that the baker agreed to have him clean
the window each Tuesday and Friday afternoon after school
for fifty cents a week.
"This opportunity led to another, for one day he ventured
to wait on a customer when the baker was busy. He did it so
well that he was engaged to come each afternoon to sell goods." 6
Taking a "break" when it comes to you does something to
you. That is the important part of it. It teaches you to see
chances when they come and to take advantage of them. Each
time you act on a streak of good luck it encourages you to
expect something to happen and when you expect things to
happen—strangely enough—they do happen.
You cannot go through life half asleep and expect "oppor-
tunity" to come along with a big club and hit you over the head
to awaken you to its presence, but if you act on chances as
they come you become so sensitive to other lucky turns that
they cannot possibly sneak past you. If a lucky "break" has come
your way and seems to be slipping away from you, chase it
anyway for it may be possible to catch up with it. This is what
Felix Fuld did. He was a partner of Louis Bamberger in the
founding of Newark's great department store. His slogan is:
"Do the wise thing if you know what it is—but anyway do
something."
Here is an instance where this slogan proved effective. Out
of work, he had applied to Mr. Bamberger for a job. One day
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MAKING THE MOST OF YOUR LIFE
Mr. Bamberger called at the home of Mr. Fuld to get him to
help arrange for a big sale. Fuld was not home and so Mr.
Bamberger left with the maid his card bearing the message:
"See me at 147 Market Street, Newark."
"But," says Mr. Fuld, "the maid never gave me the card, and
although it came on Friday it was Sunday before I found it
on the table in the hall. I didn't know what was going on at
147 Market Street, Newark, or why Mr. Bamberger wanted me
there. From Friday to Sunday was a long step but somebody
might be over there Sunday so I took the first train to Newark
and found Mr. Bamberger in his shirt sleeves marking stock
and joined him.
"You cannot grasp an opportunity too quickly; the seizing
of it the very minute it presents itself is often the hair line be-
tween success and failure."7 Grasping this opportunity was
Fuld's first step toward the vice-presidency of Bamberger and
Company.
Luck does not appear with a label. In fact it may bear a false
I label. What appears to be a blow of misfortune may be a hidden
f opportunity. It is not the situation itself but what you do about
it which decides whether it will be a disaster or a piece of
good luck.
Stern Turns Disaster into Luck
The owner of a small grocery store is in a predicament. He
has built up a group of customers with great pains but he is
about to lose them. A competitor is offering sugar—great quan-
tities of it he has for sale—at a price below what the small
grocer can buy it for. His customers will go to this rival to
buy sugar and then—of course—buy other things as well.
He can see his grocery business fading away—his customers
going to his competitor. He can see no way out but he believes
there must be something to do. In desperation he goes to a
friend for advice. This friend, Charles F. Stern, is president
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SEIZING YOUR OPPORTUNITIES
of the Los Angeles Trust and Savings Bank, a man who has
risen to his position by turning misfortunes into opportunities.
"'I'll tell you what to do,' says Stern. 'Go right back to your
store, make all your regular calls—but don't mention sugar at
first. Get all the orders you can for other things; then, just
before you leave, say, "By the way, Mrs. , it's berrying
time, and you probably want some sugar. Blank's have got a
lot of it they're selling real cheap—cheaper than I can sell it.
If you want me to, I'll have them send some out to you."'
"In three or four days the merchant reported, all smiles: 'By
gollies, Frank, I sold nearly all of their sugar! And they
didn't get any of my customers, because I saved them the trouble
of going down-town to the store. And, do you know, some of
them thanked me for the favor.'" 8
How often luck comes to one marked with the big label
DISASTER! The successful man changes the label to OPPOR-
TUNITY and makes it a chance to profit.
James Stillman, the president of the National City Bank,
when asked what interested him most in life, replied: "It is to
plan some piece of work that everybody says cannot possibly
be done and then jump in with both feet and do it." 9
But sometimes it is lucky to fail. Sometimes it takes a jolt
to wake us up to the fact that we should look in a different
direction. We may be determined to do the thing which we are
not fitted to do. A complete failure may be a stroke of good
luck.
A man who was later to become one of the world's greatest
scientists was a student at the Naval Academy at Annapolis and
was making a sorry spectacle as a student. He did not fit into
the scheme of things and was picked as an object of ridicule by
his comrades. He spent his time "playing" with his experiments
in physics and, as a result, failed his examinations. He was
especially bad in gunnery and after completely failing in this
examination was told: "Young man, you had better pay atten-
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MAKING THE MOST OF YOUR LIFE
don to your profession instead of meddling with this blankety-
blank science."10
It was lucky for this man that he did not pass his examina-
tions. If he had he probably would always have been an inferior
naval officer. As it turned out, he was literally forced out of the
navy and was enabled to carry on his work in physics.
This man was Albert Michelson, who computed the speed of
light and laid the foundation for the Einstein theory of rela-
tivity. What a lucky day for him when he failed his examination
in gunnery!
Failure may be the necessary experience to show us that we
are headed in the wrong direction, that we are in the wrong
work, in a blind alley, or under a boss who will give us no
opportunity for advancement. We must be going in the right
direction if we are to be lucky. If we are headed in the wrong
direction we are lucky when we get a jolt strong enough to
make us change.
Thomas R. Preston, one of Chattanooga's most prominent
bankers, when a young man, found himself in a blind alley job.
"Tm worth more than twenty-five dollars a month,' he told
his boss. 'I think I'm worth thirty-five.'
"'Perhaps you are, but clerks in this town are to be had for
twenty-five dollars, just as socks are to be had for twenty-five
cents. You wouldn't think of paying more than the market value
for socks, or for a hat or a pair of shoes. The bank can't afford
to pay more than the market value for its clerks.'
"'But I must earn more,' Preston argued.
"'Then get out of the clerk class,' replied his boss."11
Was Preston getting a raw deal? No, he was getting a lucky
break. He was getting a jolt which gave him spunk enough
to quit being a clerk. But it would not have been lucky if he
had nursed his hurt feelings and felt himself abused. Instead
of pouting he did something. He got into a job which offered
advancement.
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SEIZING YOUR OPPORTUNITIES
Luck is not what happens to you but what you do about the -
things that do happen. You can develop the habit of being
unlucky by doing the wrong thing—by admitting that you are
unlucky, by submitting to seeming misfortune, by continuing
to butt your head against a stone wall, and by looking for sym-
pathy for your misfortunes. Or, you can develop the habit of
being lucky by expecting "the breaks," by keeping your eyes
open in all directions to see them when they come, and by
acting on them when they do come.
Luc\ is not an accident—it is a habit. It is the habit of turning
every incident into something which is for your own good.
Every man encounters a number of opportunities but only
the ones he grasps amount to anything.
Grasping opportunities consists largely in doing the little
things as they come along.
Seeing opportunities can be cultivated. Such vision is developed
through expecting "the brea\s."
It does not pay to be discouraged by bad luc\. It may be
good luc\ in disguise.
References to Chapter IV
1. Lawrence Downs, American Magazine (July 1927), p. 166.
2. Francis Robert Wheeler, Thomas A. Edison, Macmillan, 1920,
pp. 71-72.
3. Julius Rosenwald, Chicago Evening American (June 22, 1929).
4. Albert Brunker, American Magazine (Dec. 1923), pp. 90-92.
5. Bruce Barton, American Magazine (April 1928), p. 156.
6. Annie E. S. Beard, Our Foreign Born Citizens, Thomas N.
Crowell Co., 1922, p. 59.
7. Helen Christine Bennett, American Magazine (June 1923),
p. 72.
8. David Chalmers, American Magazine (Aug. 1926), p. 150.
9. Anna Robeson Burr, World's Wor\ (Oct. 1927), p. 68.
10. Associated Press, Chicago Daily News, May 12, 1931.
11. Sherman Gwinn, American Magazine (Dec. 1926), p. 194.
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V
Using Criticism As a Stepladder
Joe Cannon Turns a Razzing into Applause
Lincoln Rebounds from a Snubbing
Staley Gains by Losing His Job
Red Oil Cures McCulloh's Gullibility
Uncle Joe Cannon is being razzed. As he makes his first
speech before the House of Representatives he is interrupted
by William Phelps, a smooth politician from New Jersey, who
bellows: "The gentleman from Illinois must have oats in his
pocket."
A laugh from the House greets this sally and a thin-skinned
man would have wilted in dismay. Not so Joe Cannon. Beneath
his crude exterior he has enough good-humored common sense
to see that the remark is justified.
"I not only have oats in my pocket but hayseed in my hair.
Western people are generally affected that way, and we expect
the seed, being good, will yield a good crop."1
This retort won Cannon nationwide publicity and he became
affectionately known as the "Hayseed Member from Illinois."
He was able to turn ridicule into applause and approval because
he had learned a very important principle of self-exploitation—
a principle which we can all easily learn.
He knew better than to run from criticism. A criticism is
like a dog. If a dog sees you are afraid of him he will chase
you and torment you incessantly. If a criticism frightens you
it will come to torment you at all times of the day and night.
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USING CRITICISM AS A STEPLADDER
Turn around and face the dog and he will stop his barking,
wag his tail, and come up to be petted. Look at a criticism
squarely and it will often become your friend and ally. We
fear criticism because it might be true. The nearer it comes to
being true the more we shy away from it. Yet it is because a'
criticism usually contains at least a grain of truth that it is
valuable.
Joe Cannon did not run from the accusation that he was
"seedy" in his appearance. He took a look at himself and
admitted that he was even worse than his assailant painted
him. But he could do his best to show that underneath the
crude exterior he was genuine.
If we are busy improving the important aspects of our per-
sonality we will have little time to be sensitive about trivial
features.
Cannon's opponent had tried to discourage him, to make him
feel that he was inferior. He was able to admit that he had
faults without, at the same time, admitting that he was a com-
plete failure.
Every sensible man knows that he is not perfect. He knows,
indeed, that he has many faults. A criticism is a good way to
discover such defective spots and should be welcomed. It is
important to learn not to be thin-skinned. It is foolish to be so
sensitive to the slightest unpleasant comment that we become
completely crushed. It is important, at the same time, not to
become so hardened to any criticism that we do not even know
that others dislike the things we do or say.
To attain this balance—to be neither thin-skinned nor too
hardened—is the first essential step in utilizing criticism to our
own advantage. What if our critic is an enemy, or is trying to
compensate for his own inferiority by humiliating us? We can
use criticism as a guide toward self-improvement, no matter
what the motive of our critic may be. In fact, the criticism of
an enemy may be more valuable than that of a friend.
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MAKING THE MOST OF YOUR LIFE
Your critic may have a vicious motive but he may be telling
the truth nevertheless. He may be trying to harm you but if
he can point out the way to improvement he is, in reality,
doing you a favor. He can only harm you if he breaks your
spirit. This he cannot do if you follow one little rule—always
step up from criticism—never down. The harder a criticism
hits you the higher you should step. The more it hurts the
more effort should be applied to improvement.
Most of us are spoiled. We expect people to appreciate us
and to tell us how good we are when we have done something.
Few of us can stand to be told our faults without either becom-
ing hurt or angry. Our friends know that they dare not tell
us about our weaknesses and are very likely either to compliment
us or, if they find nothing to praise in us, to keep silent.
Negative criticism usually comes from those who dislike us
or who are actively trying to injure us. For this reason we may
be justified in discounting criticisms which are inspired by the
dislike or hate of our enemies. If we are wise, on the other hand,
it will pay us to take advantage of such criticisms and use them
to our profit.
An inferior clerk, bullying policeman, or officious errand boy
may enjoy humiliating us because he has an exalted opinion of
his position. The man who has learned the first lesson in meeting
criticisms will neither be hurt by such officious behavior nor
will he lower himself by fighting back. Even persons in higher
positions may act like office boys in snubbing those whom they
do not think their equals. The reaction to such snubbing pro-
vides the true measure of the man.
Lincoln Rebounds from a Snubbing
Even Lincoln was snubbed. When he was a young lawyer
he was retained in a very important case which called him to
Chicago. The dignity of the older and more distinguished lawyers
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USING CRITICISM AS A STEPLADDER
with whom he was associated in this case was hurt by having
an outsider imported. They had an exalted notion of their own
importance and could see no good in any one besides them-
selves. They snubbed Lincoln completely—did not invite him
to accompany them anywhere or even to take a meal with
them.
What did Lincoln do? Turn his nose even higher than his
critics held theirs and attempt to retaliate? No. When he re-
turned to Springfield he remarked, "Well, I have found out
in Chicago just how little I actually know and how much I
have yet to learn." 2 This snubbing was an incentive to personal
improvement. He rose to great heights while those who snubbed
him remained where they were. He became President of the
United States—they remained obscure lawyers. Their criticism
provided just one more rung in the ladder on which Lincoln
climbed to fame.
Snubbing—where the motive is to humiliate the other fellow
—should not be confused with good-natured banter between
friends. But even banter may show us our imperfections. Theo-
dore Roosevelt knew how to take banter. He roughed it in the
West to build up his physical strength but he never labored
under the delusion that he could outdo the natives of this
country. He was able to accept good-naturedly the fact that they
could outstrip him.
One evening after a hard day's work in cutting trees in the
Bad Lands to make a clearing for a new house, he heard the
ranch foreman ask what the day's cutting had been. The reply
given by one of the men with whom he had worked was: "Well,
Bill cut down 53, I cut 49, Roosevelt beavered down 17."
Roosevelt, remembering how much the stumps he had left
looked like those chewed by beavers, grinned in his characteristic
fashion.8 He was willing to accept good-naturedly the fact that
these men could outstrip him in cutting trees.
On another occasion, "while ranching in the Bad Lands,
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MAKING THE MOST OF YOUR LIFE
Roosevelt wanted to hunt white goats. He had heard of a
hunter, John Willes, who had had success at Coeur d' Alenes
in Northern Idaho. Roosevelt wrote to him, telling him that
he had heard of his success in this capacity and asking him if
he would guide him in a hunting expedition.
"'If I come out,' he concluded, 'do you think it will be
possible for me to get a goat?'
"The answer he received was written on the back of his
own letter, 'If you can't shoot any better than you can write,
I don't think it will be.'
"Roosevelt's reply came by wire, 'Consider yourself en-
gaged."'4
Roosevelt knew that he would learn more that would be to
his advantage from a man who could be brutally frank than he
could from one who did nothing but flatter. He had his fill
of flatterers. Even if criticism gets to the point where it becomes
sheer brutality it may be used to advantage.
Staley Gains by Losing His Job
Sixteen-year-old Gene Staley had secured a job in a hardware
store—exactly the chance he had hoped for. Opportunity seemed
to loom big ahead of him. He worked hard, tried to learn the
business, and had visions of himself as a successful salesman of
hardware. He thought he was succeeding but his boss had
different ideas about it.
"'You are fired. You'll never make a business man. Go to
Seargent's Foundry and get a job where they can use your brute
strength. You'll never be any good at anything else.'"
Could any one contrive a more brutal way of treating a young
man? What a jolt! Fired! And he thought he had been doing
so well! Should he go to the foundry? Was his skull filled with
wind and water instead of brains? He had received a knockout
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USING CRITICISM AS A STEPLADDER
blow. He was down. He had lost his first fight but he came
out of it with a renewed determination to make good.
"'You can fire me, but you can't kill my ambition,' he told
his cruel boss. 'Some day, if I live, I will be the head of a
business as big as this.'"5
No mere idle boast. This boy used his first defeat as a goad
to spur him on to unceasing effort until he became one of the
largest manufacturers of cornstarch in the country. Without
this experience, Staley might have always been an ordinary sales-
man. He thought, before that episode, that he was pretty good
—a self-satisfaction which might easily have resulted in dulling
his incentive for improvement. The blow he received at the
hands of his tactless employer was the jolt he needed to force
him to exert himself. His story might have been quite different
without it. Sometimes a crude blow is the only means possible
to get us over an unwarranted self-satisfaction.
William H. Woodin, president of the American Car and
Foundry Company, once had the conceit knocked out of him
in a very thorough fashion. He thought he was quite an orator
and why should he not think so? He had been persuaded to be
a candidate for Congress and his speeches had been generously
applauded.
One evening he was to make a speech to a group of partly
foreign and illiterate coal miners. The house was packed with
men who seemed deeply interested in what he had to say. He
had a speech of which he was very proud—he had worked it
out very carefully. As he gave it the crowd applauded. Louder
and louder grew their acclaim—he was certainly making a hit.
Finally, as he closed, the excitement became almost wild and
he finally received an ovation which lasted fifteen minutes.
As he sat down, thoroughly pleased with himself, he turned to
a reporter sitting next to him and said,
"'They seemed to like my speech.'
"The reporter grinned at him and replied, 'Don't you know
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MAKING THE MOST OF YOUR LIFE
that only three or four of those guys can speak any English?'
"'Then how do you account for the applause?' queried
Woodin.
"'Oh,' he said, 'you watch and you will see that the one
who speaks English is signalling when he thinks the applause
is due.'"
Woodin finishes the story in his own words: "'I watched
the next speaker, and saw that it was so; and, moreover, the
cheer leader didn't seem to understand English very well, for the
applause all came in the wrong place. Then I realized that I
had been so busy thinking about myself and my speech that 1
had never a thought about my audience at all.'" 6
Woodin had learned that success cannot be measured by our
own feelings of self-satisfaction. We can be so pleased with our
own estimate of success that we fail to see that others do not
agree with us.
Red Oil Cures McCulloh's Gullibility
It took a practical joke to wake James S. McCulloh, who later
became president of the New York Telephone Company. What
a green urchin he was! His gullibility was so apparent that all
his fellow workmen could see it. He had learned to depend
upon others and to trust them so thoroughly that he did not
think for himself. He was only a boy working in the railroad
yards doing all sorts of odd jobs.
"One blazing afternoon in July when the West Shore yards,
lying in a pocket of heat between the cliffs and the river, were
like a hot cauldron, Bill Collins, the yard foreman, called out
the kid and told him to fetch some 'red oil' for the signal
lamps. It was kept in the roundhouse a mile down the tracks,
he said. McCulloh listened respectfully to his instructions and
then trotted confidently off to execute his commission briskly.
At the roundhouse he gravely inquired for the red oil.
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USING CRITICISM AS A STEPLADDER
"'Red oil?' queried the supply clerk, 'what for?'
"'For the lanterns,' explained McCulloh.
"'Oh, I see!' said the clerk understandingly. 'Well, the red
oil is in a tank down at the other roundhouse.'
"Off went McCulloh over the burning cinders for another
mile. No, the red oil wasn't kept there, he was informed. As
a matter of fact, the man said, he wasn't sure just where it
was kept. Better inquire at the yardmaster's office. McCulloh
sped off again. During the whole of the broiling afternoon he
raced back and forth, shunted from one grinning employee to
another in his quest for red oil. In desperation he asked an
engineer, and that gray-haired fatherly soul looked compassion-
ately upon the boy and said to him: 'Son, don't you know that
red lights are made by red lenses? Now, go back and tell that
foreman what you think of him!'
"That foreman didn't know he had played a silly trick upon
the future president of the New York Telephone Company, nor
that this youngster in front of him would one day have a corps
of sixty thousand employees under his command. . . . He
pointed out that any boy who would allow himself to be made
the victim of such a piece of skullduggery must be something
of a fool. He would do well to keep his eyes and ears open in
the future and use his head for something else besides a place
to park his hat."7
McCulloh learned not to be too trusting—an important lesson
to learn. But he did not go to the opposite extreme of suspect-
ing the motives of everybody. This is the great pitfall that may
trap those who are criticised.
No matter how vicious the motives of some of our critics may
be, it is fatal to become suspicious of everybody and to believe
that all men are our enemies.
"Great men must expect unjust criticism, unwarranted abuse,
and unmitigated calumny. . . . Thomas Jefferson, the beloved
idol and oracle of Democracy, was unmercifully pelted with
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MAKING THE MOST OF YOUR LIFE
mud balls and stale eggs. . . . The fact is, that a public man
who fails to incur the contumely and jealous hate of his con-
temporaries may be counted as a political pigmy."8
All men have enemies. The great man may have more than
his weaker brother but the number of enemies is not the sig-
nificant thing. The. great man frequently uses his enemies to
climb to fame, not by fighting back or by complaining because
he is persecuted, but by using their attacks to get a better vision
of himself.
The enemy is often right in his criticisms. The small man
thinks he must defend his position regardless of whether he is
right or wrong and consequently comes to develop the silly
notion that he is always right. "The bull-headed man is almost
always the fellow of limited intellect with few ideas." 9
Charles Piez, vice-president of the Link-Belt Company and
general manager of the U. S. Shipping Board Emergency Fleet
Corporation, once had to discharge an extremely promising
young executive because the young man could not stand criti-
cism. This young man began his career as an office boy. He
developed rapidly because of his ability and winning personality
until he became head of the firm's bureau of estimate which
figured the cost of all engineering jobs.
"One day a stenographer happened to find a $2,000 blunder
in this man's figures! It was reported to his chief and later
came to the president's attention.
"When confronted with the error the young man was furious.
'That stenographer had no business to question my figures!' he
stormed. 'He should have said nothing about it.'
"'But you admit, don't you, that there was an error?' the
president asked.
"'Yes,' the young man admitted.
"'And still you think the stenographer should have said noth-
ing and that the firm should have pocketed the loss rather than
that your dignity should be offended?'
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USING CRITICISM AS A STEPLADDER
"The young man thought that was right.
"The president talked to him, explaining how he was jeopard-
izing his chances of becoming a big executive by acting that
way, and gradually the matter was forgotten. About a year later,
however, this man turned in an estimate of $20,000 on a certain
job in the Middle West. One of his superiors checked up and
found that the job should be estimated at about twice that
figure. The matter was placed before the president and he called
the young man in. Imagine his astonishment when the young
man said:
"'I know what you did—you wanted to get me in bad on
this job. You've got a grudge against me and you fixed the
engineers to make my figures out wrong. The figures I gave
them were correct and I'm getting a raw deal.'
"'Very well,' replied the president, 'go out and pick your
own engineers; get them to estimate that job and see what
you find.'
"He finally came in with the admission that he was wrong,
whereupon he was told:
"'I am very sorry, but we have come to the parting of the
ways. You lack courage to take a just criticism.'"10
The attitude of this young man should be avoided as one
would avoid a plague. Blaming others for all our faults, thinking
that they are bent on our downfall, is merely another way of
saying that we are perfect. If we are perfect we are beyond
all improvement. Once we get the notion that we are a model
of perfection we will find that there is no place for us in this
world.
Criticisms are extremely valuable in showing you your posi-
tion, but they should not be permitted to ma\e you stay there.
When criticised accept the criticism as a guide to achievement
and not as an excuse for failure.
Learn to evaluate criticisms objectively. Do not measure them
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MAKING THE MOST OF YOUR LIFE
by the degree to which they may hurt you nor by the motives
of the one who criticises you.
Use criticism to get a clearer view of your conduct. Let it
help you decide whether you are right or wrong. If you are
wrong, ma\e the necessary changes. If you are right, do not
worry about the fact that you are criticised.
Avoid the danger of developing a feeling of persecution when
you are criticised. Your worst enemy is doing you a favor when
he points out for you the way to overcome your conceit and
to better yourself.
References for Chapter V
1. L. White Busbey, Uncle Joe Cannon, Henry Holt, 1927, p. 133.
2. Interview with Elmer Jackson.
3. Hermann Hagedorn, Roosevelt in the Bad Lands, Houghton
Mifflin, 1921, p. 178.
4. Ibid., p. 419.
5. John Kidder Rhodes, American Magazine (Feb. 1926), p. 42.
6. Harry A. Stewart, American Magazine (Sept. 1924), p. 28.
7. John M. Saunders, American Magazine (April 1925), p. 118.
8. Thomas C. Platt, Autobiography, B. W. Dodge, 1910, p. 114.
9. Herbert A. Gibbons, John Wanama\er, Harpers, 1926, p. 15.
10. Charles Piez, American Magazine (Feb. 1919), pp. 104-105.
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VI
Developing the Habit of Success
Mark Hanna Makes Short Speeches
Beginner's Luck Starts the Habit of Success
Gladstone Calls an Editor's Bluff
Roosevelt Profited by a Mistake
Mark Hanna, late Republican leader and political overlord
of the United States, could not make a speech when he
started out on his political creer. What chance is there for a
political leader who cannot make a speech? Yet here is a young
man who has political aspirations who cannot face an audience.
His first public appearance was an ordeal which he dreaded
but which he could not escape. As he faced the audience he
turned pale, his knees hammered together, and his wife—who
was watching him with sympathetic interest—thought that he
would faint, so great was his obvious distress.
Did he allow this stage fright to grow and conquer him?
Did he permit himself to fail and fail and fail? Not the wily
Mark Hanna! He might easily have done so and thus have
developed a habit of failure; but, instead, he used a very clever
method to become a highly successful speaker. He knew that
he could not overcome his fear by gritting his teeth and attempt-
ing to force himself through a long speech. He had to develop
self-confidence and he set about doing it. How?
At the beginning of his first stumping tour he made only
the briefest sort of little speeches in which he could not easily
fail. These little successes gave him confidence until "by the
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MAKING THE MOST OF YOUR LIFE
end of the campaign he could run on for half an hour without
effort or loss of energy."
The time came when public speaking was to Hanna a matter
of pride, a source of relaxation. "After a long period of confine-
ment in his office nothing amused or rested him so much as a
week on the stump."1
By doing the easy things first, Hanna acquired the habit of
success.
"Have confidence that if you have done a little thing well,
you can do a bigger thing well too; and remember that the
little thing must always precede the bigger,"2 said William B.
Storey, who began as a stake driver and became the president
of the Santa Fe Railroad.
One of the great incentives to action is a sense of achievement.
The man who has done something, no matter how small, who
has tasted the joy of accomplishment, longs for further glowing
feelings of success.
Says Walter Dill Scott, president of Northwestern University:
"A man will develop a love of the game in any business in
which he is led to assume responsibility, to take personal initia-
tive, to feel that he is creating something and that he is express-
ing himself in his work." 3
Sam Harris, the messenger boy who has made himself one
of the most successful theatrical producers in the country, re-
cently told an interesting story of how he used this method to
make "Terrible Terry" McGovern the champion lightweight of
the world.
It was all a matter of "matching him very carefully," he said.
"That's the way to make anybody a success in any line. I
matched McGovern with one fighter, then with another, and
so on. I picked opponents who were not too far beyond him
in ability for him to beat them. But I kept raising the standard,
making each new fight a little harder than the one before,
always planning a match from which he would learn something.
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DEVELOPING THE HABIT OF SUCCESS
"I made him go forward slowly—but I never let him stand
still. I kept him from being overconfident by matching him
against men who were not easy for him. But I kept him from
losing confidence, because I did not put him up against a man
who was sure to lick him.
"You make a big business man, a successful doctor or lawyer,
a great actor, or an artist just the way you make a champion
prize-fighter. The great danger is in trying to go too fast. You
can't jump from the little things into the great big ones, and
not get licked. Match yourself against a little harder job, and
then a little harder one, and keep learning all the time! That's
the way to make yourself a champion. The trouble with most
men is that they want a big match—that is, a big job—too soon;
and they don't learn enough from the smaller jobs."4
Does your boss give you easy jobs of selling, easy letters to
write, easy problems to solve? Do them well and you will be
developing the habit of success and will be ready for the hard
job when it comes.
Beginner's Luck Starts the Habit of Success
Henry Clay Frick, the great coke magnate, developed an
interest in golf because he was lucky enough to make a good
shot in his first game. His friends had not been able to interest
him in golf. He claimed it was "too slow," "very tedious," and
too "namby-pamby" for live men. They finally induced him to
try a few shots. He missed a few but succeeded in making a
long putt. "That settled it. From the moment the ball struck
the tin he was a golfer and his interest never flagged."5
It is important that the first trials be successful if one is to
gain the habit of success. Such early victories whet the appetite
for more as nothing else can do.
That remarkable lawyer, Joseph Choate, who won many a
legal victory, regarded one of his early cases—the Fitz vs. John
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MAKING THE MOST OF YOUR LIFE
Porter case—as the most important in his career. Outside judges
would not consider this case so important but it demonstrated
to Choate his ability to win a legal victory and the memory of
it stimulated him in many of his later battles.6
An early victory of this sort breeds a self-confidence that
nothing else can stimulate. A man with a series of victories to
his credit—even if they are victories of a very minor sort—will
go out for bigger things. He cannot help himself.
"If you believe in anything very strongly—including yourself
—and if you go after that thing alone, you end up ... in
Heaven, in the headlines, or in the largest house in the block,
according to what you started after. If you don't believe in
anything very strongly—including yourself—you go along and
enough money is made out of you to buy an automobile for
some other fellow's son . . . and finally you get tired and
die."7
- This complete faith in themselves which all great men possess
is the result of continued victories—it is the habit of success—
and can only come from numerous experiences. Such faith
must not be confused with the false bluster and bluff which
some individuals, who are really afraid at heart, manifest. The
man who has always failed and who tries to bolster up his
courage by sham is deceiving no one but himself.
A boaster always makes claims which are beyond his ability.
If he is called upon to live up to these idle exaggerations he is
doomed to failure. He cannot do what he said he could. He
fails—brags the more—and fails more pitifully. If you want a
sure way to put the skids under yourself—start boasting.
It is better to understate your claims and win than to over-
state them and lose—especially in the early stages of your career.
The only man who can afford to boast is the man who has a
well-developed habit of success. Such a man, however, is seldom
heard to boast. All the boasting comes from the upstart who
can least afford to set such a pitfall for himself.
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DEVELOPING THE HABIT OF SUCCESS
Gladstone Calls an Editor's Bluff
A bumptious editor once got himself into such a trap by
attempting to brag to William E. Gladstone, England's great
Prime Minister. This young upstart, whose feeling of success
far outran his actual achievements, was privileged to speak to
Gladstone just as they were sitting down at a formal dinner
party. Mr. Gladstone, who was as genial as he was great, greeted
the editor cordially.
"'I received a note from you a few days ago,' he said pleasantly.
"'From me? Not from me. I am sure you didn't! You may
have had one from my secretary, but not from me!'
"Mr. Gladstone, though clearly hurt, nodded his head gently
in acquiescence, and as the dinner progressed became, as was
natural, the 'predominant partner' in the conversation. All the
guests turned to him and all listened, and to all of them he
spoke in turn—all except Mr. Editor, who strove in vain to
get a word in edgewise for the rest of the evening."8
By trying to "show off" the editor made a failure of his
contact with Gladstone. An idle bluff is a sure way to develop
the habit of failure. You cannot jump a high hurdle until you
have practiced jumping lower ones and you do not increase
your ability by bragging how high you can jump, but by being
content with jumping low ones for the time being.
It is much better to admit a loss than to attempt to cover
it by boasting.
The lives of successful men show that the game of life is
not all one-sided. No man wins all the time. Every one is sure
to make mistakes. The question is whether a mistake is going
to keep you down or whether you will turn it into a stepping-
stone to victory.
"'Life itself is a process of trial and error,' says Alfred P.
Sloan, president of General Motors, 'and those people who
make no mistakes are those who make nothing.'" 9
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MAKING THE MOST OF YOUR LIFE
"'The man who has not made mistakes is either a fool or a
coward,' said James J. Hill, the man who built that great
railroad across the northwest to the Pacific, in an interview with
Isaac F. Marcosson. 'I have made many mistakes and shall
probably make a good many more; but I shall always learn
something from them.'"10
Mistakes do have an educational value. One can learn from
them. A small mistake may teach you how to avoid much more
serious ones later. The bullheaded man who refuses to admit
that he makes mistakes loses the value of these lessons and
continues to make the same errors. Then he sits back and
groans about his hard luck.
Excuses are silly ways of attempting to cover mistakes. "1
should much prefer to have a man make mistakes, as long as
he isn't a repeater—than to make excuses," says Thomas E.
Wilson, Chicago meat packer. "A little excuse is a dangerous
thing. It is a habit that grows on one. . . . The fellow who
never has an excuse, even for poor work, shows that he is at
least trying to do his best."11
Roosevelt Profited by a Mistake
Men like Roosevelt are not afraid to admit their mistakes.
Early in his career when he was a captain in the Eighth Regi-
ment of the New York National Guard he demonstrated this
trait.
"'While Roosevelt was drilling us,' says a former lieutenant
in that regiment, 'he would sometimes burst out with the
exclamation, "Hold on there a minute I"
"'Pulling his book of tactics out of his hip pocket and flying
through the leaves, while the entire company stood and waited
and watched, he would look up the points and then say, "I
made a mistake; this is the way to do it." We simply could not
laugh at a man who was as honest as that with us.'"12
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DEVELOPING THE HABIT OF SUCCESS
This same trait showed itself in a more important situation
when he was governor of New York. After he had driven a
bill through the legislature he was man enough to acknowledge
his error in doing so.
"'I have to say with shame,' he announced in an astonishing
confession before the legislature, 'that when I voted for this bill
I did not act as I think I ought to have acted. ... I have to
confess that I weakly yielded, partly in a vindictive spirit . . .
and partly to the popular voice of New York.'"18
He made no excuse; merely a straightforward acknowledg-
ment of a mistake in an attempt to correct it. We are forced
to admire a man who plays the game in such a manly fashion.
One man, known to the authors, keeps the model of a
braying jackass on his desk "to remind me," he says, "of the
time I acted like a jackass so that I won't be such a dolt again."
If accompanied by the humor which this man displayed while
making this speech such a method may be effective. But we
should not remind ourselves of mistakes with too much serious-
ness or we will develop an attitude of failure rather than of
success.
Silas Strawn, prominent Chicago attorney, keeps alive in
himself the glow of achievement by having hung on the wall
of his office a framed letter from Coolidge appointing him to
office in China and a letter thanking him for fine service. Such
mementos are valuable incentives for further achievements but
become harmful if used to condone us for present failure.
A graphic record of accomplishment is extremely valuable
in this connection for it offers a continual challenge. It shows
us how we stand now in relation to what we have done. It
provides competition with one's self—which is the best sort of
competition.
Setting out to beat the record of another likewise provides a
valuable stimulus. John J. Raskob has told us that one of his
first real achievements hinged upon his personally arranging
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MAKING THE MOST OF YOUR LIFE
just such competition for himself. When, as a young man, he
was learning stenography at the Clark Business School in
Lockport, Ohio, it was by deliberately setting out to outstrip
a fellow student who had forged a bit ahead of him, that he
wakened in himself that keen interest in his work which made
him an expert—able soon to become stenographer to Pierre S.
du Pont.
The glow which comes with successive victories, the challenge
to undertake still harder tasks, and the invigoration of the sense
of power make the whole process of developing the habit of
success a most enjoyable undertaking. To the outsider it may
appear to be hard work—to the insider it is a fascinating game.
The attitude which grows in this fashion can spread to all
phases of life and make a person interested in anything which
offers a challenge.
For example: "A boy went on, a clod, grudgingly doing his
work, without a real interest and without ambition till he was
nineteen. He gave little promise. Then it happened that he too\
to tennis. He found something that interested him. He played
well. He enjoyed himself. He became ambitious. He won
game after game, prize after prize, championship after cham-
pionship. Then, when he came back to his studies and his other
duties, he had set a pace for himself—a standard. The Holy
Ghost had descended on him in the shape of a tennis racket.
He was a new boy. He had found himself!"14
Win something. It ma\es little difference what—but win.
The habit of success has its beginning in small victories. Learn
to win in minor affairs and you will thus learn how to win in
greater situations.
Take jew chances of losing at first. As you develop the habit
of success you will gain in courage and a minor setbac\ will
not be so important.
You cannot win all the time. When a loss does come turn it
into a success by utilizing it to avoid future slips.
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DEVELOPING THE HABIT OF SUCCESS
Do not cover failures or mistakes by silly boasting. If you do
you will have to live up to your boast and thus increase your
chances of failure.
Use any device you can to emphasize your successes. A graphic
record of your progress is excellent.
Do not rest on past laurels.
References for Chapter VI
1. Herbert Croly, Marcus Alonzo Hanna, Macmillan, 1919, p.
246.
2. Neil M. Clark, American Magazine (May 1923), p. 180.
3. Walter Dill Scott, Increasing Human Efficiency, Macmillan,
1923, p. 192.
4. Sam Harris, American Magazine (May 1922), p. 149.
5. George Harvey, Henry Clay Fric\, Scribners, 1928, p. 360.
6. Theron G. Strong, Joseph H. Choate, Dodd Mead, 1917, p. 156.
7. Scott Fitzgerald, American Magazine (Sept. 1922), p. 138.
8. William H. Rideing, Many Celebrities and a Few Others,
Doubleday Page, 1912, p. 326.
9. French Strother, World's Wor\, Vol. 52, p. 696.
10. Isaac F. Marcosson, American Magazine (May 1922), p. 159.
11. Thomas E. Wilson, American Magazine (Dec. 1917), p. 64.
12. James Morgan, Theodore Roosevelt, Macmillan, p. 98.
13. Robert McElroy, Grover Cleveland, Harpers, p. 53.
14. Burton J. Hendrick, The Training of An American; The
Earlier Life and Letters of Walter Hines Page, Houghton
Mifflin, 1928, p. 380.
[59]
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VII
Are You Boss of Your Emotions?
McKinley Cools a Congressman
Rockefeller Makes an Attorney Angry
Anger Makes Frew a Bank President
A Mob Substitutes Hisses for Murder
Say It with Red Ink
President William McKinley proved himself master of a
very difficult situation by controlling his anger when he
would have been thoroughly justified in tearing loose. He was
able to control himself because he knew a very clever but very
simple method of disarming an angry critic.
"A delegation called to protest against the appointment of a
certain internal revenue agent. The leader was a Congressman,
six feet two inches tall and pugnacious in disposition. He chas-
tised the President in angry tones, using language that was
almost insulting. The latter remained silent and let him spend
his force. Then the President calmly remarked, 'Now you feel
lots better, don't you?' He added, 'In view of the language you
have used you are not entitled to know why I made that
appointment, but I'm going to tell you.'
"The Congressman's face flushed and he began to apologize,
but the President interrupted and said, with a quiet smile of
irony, 'Any man has a right to get mad when he doesn't know
the facts,' and continued his explanation.
"As a matter of fact, this cool, ironical reply of the President
was all that was needed to convince the Congressman that he
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ARE YOU BOSS OF YOUR EMOTIONS?
had been in the wrong to be so abusive and that the President
was probably right in his appointment. He had been totally
disarmed by the President's clever retort.
"When the Congressman went back to report the result of
his interview all he could say was, 'I don't know a damned
word he said but it is all right, boys.'" 1
Getting angry is often a confession that you are in the wrong.
Demonstrate that you are right by refraining from getting angry
and you disarm your opponent. Act in a cool manner and you
cool off the other fellow. His game is to get you angry so that
you will do something which you will later regret. It is foolish
to fall into such a trap. It is literally impossible to rant at a
man who will not react to your tirades. Nothing is so disarming
to an angry opponent as composure.
That great lawyer, Joseph Choate, used this nonchalance very
effectively. "When in the trial of a case, if not on his feet, he
would be seated with his chair tilted back, his hands clasped
behind his head, or else with his legs stretched out, and his
hands in his pockets. He was never excitable; never ill-tempered;
never appeared to be keyed up to make an effort. Quite likely
he would create an impression that he regarded the case as a
huge joke; that instead of having any merit, it was a 'make-
believe,' and his own fun-making power would, more often than
not, laugh the case out of court. To storm or rant was im-
possible." 2
This device of keeping cool is still more effective when it
results in making the other fellow lose his temper. Where
the other fellow counts upon winning because of your irritability
it is very easy to turn the tables on him.
Rockefeller Makes an Attorney Angry
John D. Rockefeller's quiet manner, his expressionless answers
to irritating questions, won him a victory when he was testifying
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MAKING THE MOST OF YOUR LIFE
in an important lawsuit. That the cross-examining attorney held
personal malice was evident in his entire manner. Certainly
Rockefeller would have been justified in becoming angry, but
he was far too clever for that.
"'Mr. Rockefeller, I call for the production of a letter which
I wrote you on such a date,' demanded the attorney in a rasping
voice.
"The letter in question was full of inquiries relative to
Standard Oil affairs which he had no legal right to know. It
was produced and read with great gusto and emphasis.
"'Mr. Rockefeller, you received that letter?'
"'I think I did, Judge.*
"'Did you answer that letter?'
"'I think not, Judge.'
"Other letters were produced and read in the same fashion.
"'You say you received all those letters, Mr. Rockefeller?'
"'I think I did, Judge.'
"'You say you did not answer any of those letters?'
"'I don't think I did, Judge.'
"'Why didn't you answer those letters? You knew me, didn't
you?'
"'Oh, yes! I knew you!"'
The emphasis made the remark so significant that the attor-
ney was "almost apoplectic with rage. The room became still
as death. Meanwhile Mr. Rockefeller had not so much as
moved a muscle, and sat there as though he did not know what
it was all about."8
It is foolish to get angry because the other fellow is angry.
That is just the time to keep cool.
"When the other fellow gets angry," said Mr. Frank O. Wet-
more, Chairman of the Board of the First National Bank of
Chicago, "I always feel that he has greatly helped me in my
own position."4
When tempted to get angry ask yourself what the effects of
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ARE YOU BOSS OF YOUR EMOTIONS?
such an outburst would be. If your interests will be injured
by a display of anger it is well to control yourself no matter
what such restraint may cost you.
Does this mean that a person should never get angry? By
no means. It is just at this point that so many persons make a
mistake. They cite instances where it is poor policy to get angry
and then conclude that one should never get angry. This is
wrong.
Because anger can be misused does not mean that it should
never be used. Its abuses should make us careful to use it
properly. Anger has a high value in life and it can be properly
used.
"Almost all genius, every man without exception who has
dominated other men and mastered opposing circumstances and
forces, has been both helped and hindered by a capacity for
mighty wrath. It is part of the equipment of success. Passion
goes with power.
"Mr. James J. Hill," (the great railroad magnate) "was no
exception to this rule; and when his anger broke restraints
men ran to cover. . . . He was impatient with incompetence.
The mediocre must stand aside. . . . His wrath broke on in-
competence repeatedly; on the slack, on the unintelligent, above
all on the unfaithful. These cowered quickly away from the
destroying blast that stripped them. . . . He was troubled by
them no more. But he was gentleness and kindness itself to
men who did their best.. . . They never had to meet the whirl-
wind of his anger, and never heard addressed to them a single
unkind word from his lips."5
Men who do things must react violently. Anger is merely the
drive to violent conduct. It is a signal that something must
be done.
When angry follow this simple rule: Try to do something. \
Do not try to restrain all activity. That will simply accentuate
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MAKING THE MOST OF YOUR LIFE
the tension. Do something but attempt to do something that
will be worthwhile.
Controlled anger does not mean repressed anger; it means
anger directed into activity that will further our own interests.
Anger Makes Frew a Bank President
Walter E. Frew, president of the Corn Exchange Bank of
New York, developed a wonderful bank as an outlet for his
anger. He was having an up-hill job putting the Queens County
Bank of Long Island on its feet and thought he was doing
pretty well until the president of a large bank paid him a visit
and made an insulting remark to him.
As this visitor, who had exalted notions of his own greatness,
was leaving, he remarked caustically, "Well, if you live long
enough, you'll have a bank here."
"That speech made me mad clear through," said Frew. "'If
you live long enough' sounds as if you sat idle and waited
for what the years might bring you. It was the kind of a joke
that I couldn't take without doing something about it. ... I
determined to beat him and I did. In four years we had double
the amount in our bank that he had in his!"6
Frew did not subdue his anger, he directed it into the struggle
to make his bank bigger than the bank of the man who had
made the insulting remark.
Anger may be the drive behind very efficient conduct. An
engine that is in perfect condition will operate without a sound
or jar; but it may have behind it a tremendous- volume of
power. A weak, little, rackety, bumping, knocking machine
gives the impression of great force behind the noise; but such
a machine is so lacking in harmonious operation that a powerful
force behind it would tear it to pieces.
When you get all knocky, bump, and irritable as soon as a
difficulty arises you may have to shut off steam for a little while
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ARE YOU BOSS OF YOUR EMOTIONS?
(you may have to refrain from doing anything), but if you
stay permanently inert you are in the same class as a worn out
and discarded automobile—headed for the automobile "bone
yard."
Anger is simply the steam to make you do something. Don't
turn it off, direct it properly. Build up a machine which can use
it and use it quietly and efficiently. Sometimes, however, in
spite of everything there may happen something to produce
so much steam that it is utterly impossible to use it as fast as
it is made. You then need a safety valve—some way of blowing
off steam.
Silly, violent explosions occur because people have been so
concerned with keeping down their anger that they have not
thought about a safety valve. Yelling, tearing one's hair, throw-
ing dishes, banging doors, and the like are not the best safety
valves because they call the attention of others to our predicament
and make us ludicrous, or leave in their wake a trail of havoc
which it is humiliating for us to repair.
President William McKinley, who was so poised and self-
controlled in the presence of his tormenters, had a harmless
safety valve.
A double-dealing, boot-licking senator had made some par-
ticularly irritating statements to President McKinley. This
senator orated about his fidelity, his unselfish service, his loyalty;
but the President was thoroughly aware that he had acted in
exactly the opposite manner. He bit his tongue in order to
restrain himself until the senator had departed and then he let
loose. "He denounced the senator savagely for the lies he had
been telling and pounded the table with his fist so fiercely that
the only witness of this performance, and a very close friend
of the President, jumped out of his chair startled. He seemed
like a lion roused to fury."7
The poised man is not the one who never gets angry but
the one who uses anger in a useful manner and who, at the
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MAKING THE MOST OF YOUR LIFE
same time, has some safety valve which he can call into service
when things become too maddening.
"'Beware of the fury of a patient man,' wrote Dryden more
than two hundred years ago, paraphrasing a Latin proverb two
thousand years old. Emotions too long and too sternly repressed
cause the most violent disturbances when once let loose.
"'I never let anybody know it when I get angry,' the head
of a great business once said. 'I get away as speedily as possible
and go up to the gymnasium on the top floor of the building
where I have my offices. There I put on the boxing-gloves and
fight it out with the trainer, or with a punching-bag if the
trainer isn't handy.' " 8
This man had the right idea. When he was provoked he did
not attempt to sit quietly and repress his feelings. He did so
until he could get to a place where an explosion was in order
and then fought with a professional fighter or with a harmless
punching-bag. If, with every blow, he imagined the bag to be
the head of the man who had incited him to anger, so much
the better.
A Mob Substitutes Hisses for Murder
Joseph P. Day, the greatest real estate salesman in the world,
tells how he saved himself from possible physical violence by
applying this principle to handling a mob.
A great crowd of people was enraged. They were out to get
him and probably would have done so if he had not been clever
enough to understand them and to give them an outlet for
their anger.
Did he make a speech telling them to control their emotions
—to count ten before they lynched him? He knew better. He
did something much more clever than that.
He had been employed by the Government to sell at auction
eighteen hundred and ninety-eight houses at Fairview, near
Camden, New Jersey. This was one of the towns which had
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ARE YOU BOSS OF YOUR EMOTIONS?
been built for the workers in the shipyards during the war.
"The tenants raised a great hue and cry, claiming that the
Government had got them to move there and now was throwing
them out." An investigation showed that only three of the total of
eighteen hundred and ninety-eight families had moved there dur-
ing the war. All the rest had come of their own accord. What an
opportunity to argue with them and to show them that they
were wrong! But argument, even if you are in the right, does
not dispel anger.
Day started the auction an hour early so that their anger did
not get an opportunity to reach its full height. Furthermore,
he selected a house to be the first to be put up for sale which
he knew the occupant wanted to buy.
"I figured," said Day, "that he would immediately respond
with a bid, and would get the house. That would please him,
and it would also please the crowd. It would take the wind out
of their sails; because the thing they had been saying was that
we were going to turn them out of their homes.
"Everything went just as I expected. The man got his house,
the crowd cheered, and I helped them! That let off a little of
their steam. But the minute the cheering was over I followed
it up by shouting: 'Now everybody hiss the auctioneer!' And
I led the hissing!
"For a moment it sounded as if a dozen locomotives were
blowing off steam. But those thousands of human beings really
were blowing off steam; and as the hissing died away, there
came a roar of laughter that almost raised the roof. They and
I laughed together—and I knew then that if I were carried off
that platform, it would be on the shoulders of the very men who
had threatened to kill me." 8
The crowd had been violently angry, had planned on physical
violence to Day as an outlet for their anger. Day was clever
enough to provide them with a substitute form of activity, a
different outlet. He provided cheering, hissing, and finally
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MAKING THE MOST OF YOUR LIFE
laughter; all of them fine substitutes, saved himself some pos-
sible broken bones, and sold his houses in record time.
The main thing is to make sure that the substitute outlet is
a harmless one.
Say It with Red Ink
Daniel E. Woodhull, president of the American Bank Note
Company, happened to devise a very satisfactory method for
blowing off.
When still a young man and occupying an inferior position in
his company he became thoroughly disgruntled because he felt
he was not being given adequate recognition nor being pro-
moted fast enough. Many young men come to feel this way but
if they show it too plainly it often arouses the antagonism of
their superiors. What did Woodhull do about it?
"At one time," he says, "these things pyramided until they
rose mountain high, and I made up my mind to quit. But
before I wrote my resignation I went for a pen and red ink—
black ink wasn't fiery enough for what I intended to do—and
I sat down to deliberately write my opinion of every officer and
manager in the company. I did a good job of it, too, and spared
no adjectives. Then I hid the list and told my troubles to an
old friend of mine."
At the advice of this friend, Woodhull took black ink and
made a list of the capabilities of these men and also the things
that he could do well. From this he tried to figure out how he
could improve his position in the next ten years. He then com-
pared the two lists, the red and the black one, and found that his
venom had left his system. He looked at things coolly and decided
to stick to the job.
"Thereafter, when things got too much for me," stated Wood-
hull, "I sat down and wrote out all the things I wanted to say
and knew I couldn't. It was a perfectly good safety valve. I eased
up all over after the writing. I never showed my work but put
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ARE YOU BOSS OF YOUR EMOTIONS?
it all carefully away, and as year after year passed I found myself
getting a reputation for control of myself. ... I recommend a
red list for any young man—or older one—who has to learn to
control himself in order to manage other men." 10
"Writing angry letters may be a good thing sometimes," says
Charles L. Eidlitz, "Czar" of the electrical business in New York.
. . . "They give your feelings a much-needed relief. But they
should be held over until the next morning. . . . The main
thing is to give yourself time to ask that important question:
'Where is this thing I am proposing to do going to get me?'"11
Minor explosions over unessential events may be a good way
to build up the ability to exercise composure in a crisis where
restraint becomes a vital necessity.
Albert Merritt Billings, who for thirty years was head of the
People's Gas Light and Coke Company, "had the peculiarity of
being greatly agitated by trifles, but was apparently quite un-
disturbed by serious troubles. . . . One day he left in his buggy
a box of cigars he had just purchased. Discovering the oversight
a few minutes later he went out to recover the cigars only to
find that they were gone."
He was greatly incensed and made such an uproar over this
loss that all his auditors thought that they must be very precious
and unusual cigars. As a matter of fact, they were five cent
cigars and his loss netted him just $2.50.
Contrast this explosion of anger with his reaction to a very
serious loss. "A financial panic was on. Mr. Billings had been
confined to his house for a few days by illness. Meanwhile there
had been several failures among the bank borrowers involving
some $30,000 of loans not well secured." Upon being informed of
this loss, "Mr. Billings ran his fingers through his hair, con-
sidered a few minutes and then said quietly: 'Oh well, we can't
have an omelette without breaking a few eggs.'"12
When irritated by minor incidents get an outlet for your
anger in some manner; then relax and conserve your energy for
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MAKING THE MOST OF YOUR LIFE
the major emergencies which will demand all the control you
can summon. A succession of irritations over trifles, if not re-
leased, may build up a condition of chronic irritability which
will make it absolutely impossible to exercise control in an
emergency.
It is important to remember that the release of anger should
be followed by relaxation if the release is to be effective. If the
tension oyer, trifles is continued and fed needlessly it may lead to
a hangover which may last for days or weeks. Such a condition
of irritability makes a person unfit to live with.
John M. Bowman, late president of the Bowman Biltmore
Hotels Corporation of New York, tells how one of his em-
ployees made a fool of himself by failing to follow this simple
rule.
"At his farm one day Bowman overheard a valued employee
profanely abusing his job, and complaining so bitterly about
the ruthless manner in which he was overworked and un-
appreciated by his employer that Bowman was on the point of
going to him at once and discharging him. But he waited—
waited until he was over feeling angry. Then he strolled up to
the man and remarked: 'George, you've been having a pretty
tough time of it lately, haven't you?'
"'Oh, I don't know,' the man replied. 'I think I have it
pretty easy.'
"'I got the impression from something I overheard you say,'
went on Bowman pleasantly, 'that you were overworked and
that you were pretty much disgusted with your job.'
"Then the man looked shamefaced and confessed that the sole
reason why he had imagined he was abused and that the world
was against him was because of some trouble he had had the
night before, changing an autorrlobile tire on a muddy road."13
If the petty irritations of •fife get you into such a condition
that you cannot control your anger it is often a good plan to
take a rest, to travel, take a walk into the country, or at least
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ARE YOU BOSS OF YOUR EMOTIONS?
attempt to discover what the cause of the chronic irritability
may be, and to remove it or adjust yourself to it.
James Stillman, the great banker, once cruelly berated one of
the bank's officials. As this poor man came before Stillman he
found "his chief seated at his desk, wearing his immovable ex-
pression and sliding a pencil up and down in his fingers, so that
it made a steady tapping on the wood. Then and there, without
moving or raising his quiet voice or intermitting the drum tap
of the pencil, he berated the offender in terms so harsh, with an
irony so coldly insulting, and concluded in such a savage inten-
sity of speech, that the unfortunate man trembled and the sweat
stood out on his forehead."
This scene was enacted in the presence of a visitor who was
so horrified that he could not restrain himself and said: "'Still-
man, I never in all my life heard anything so outrageous! That
man holds an important position in the bank and you have
insulted him before a stranger. Why—I wouldn't be surprised
if he put a knife in you! A man has no right to treat another so,
nor to let himself go like that. The most charitable thing I can
think is that you are on the verge of a nervous breakdown and
that you have no business to be in your office!'
"James Stillman heard this outburst in a white silence, his
powerful face a very mask of rage, and still the pencil went
tap-tap-tap upon the desk." The visitor waited a few moments
and then left.14
Stillman, however, was wise enough to see that his outburst
had been the result of an irritability which had accumulated
through a period of time and that he had reached the breaking
point. He took a vacation, relaxed from his worries, and came
back a different man.
Anger indicates that we are in a situation which demands
action. Any man of vitality responds to such a situation by an
increase in activity of some sort.
If it is not clear what should be done, or if the act which
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MAKING THE MOST OF YOUR LIFE
seems appropriate would result in embarrassment, it is well to
remain inert for the time being.
Keep cool in an emergency until it is very clear just what
should be done.
Keeping cool is a very effective way to deal with the angry
acts of others. If you let anger drive you to do foolish things it is
a sign of weakness.
Keeping cool when the occasion demands does not mean that
anger must be repressed. We all need some way to get an outlet
for anger after temporary restraint. Develop some method of
getting an outlet.
References for Chapter VII
1. Charles S. Olcott, The Life of William McKinley, Houghton
Mifflin, 1916, p. 342.
2. Theron G. Stronc, Joseph H. Choate, Dodd Mead, 1917, p. 197.
3. George D. Rogers, Sat. Eve. Post (Dec. 10, 1921), p. 11.
4. Interview.
5. Joseph G. Pyle, James /. Hill, Doubleday Page, 1917, p. 375.
6. Helen Christine Bennett, American Magazine (Sept. 1923),
p. 148.
7. Charles S. Olcott, The Life of William McKinley, Houghton
Mifflin, 1916, p. 343.
8. Frank P. Stockbridge, Red Boo\ Magazine (July 1928), p. 85.
9. Keene Sumner, American Magazine (August 1924), p. 78.
10. Helen Christine Bennett, American Magazine (April 1923),
p. 154.
11. Frank B. Copley, American Magazine (July 1924), p. 100.
12. Thomas W. Goodspf.ed, U. of C. Biographical S\etches, Vol. II,
pp. 215-216.
13. Fred C. Kelly, American Magazine (Nov. 1919), pp. 95-96.
14. Anna Robeson Burr, World's Wori( (Nov. 1927), p. 105.
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VIII
Insist on Knowing Why
Galileo Gets Curious About the Cathedral Lamps
McLain Asks Questions of the Wrong Man
Marshall Field Learns from the Door Man
//js your mind a warehouse or a factory?" asks Eugene M.
1 Stevens, president of the Continental Illinois Bank and
Trust Company of Chicago. "Are your senses the doors through
which facts enter the mind for storage only ... or do they take
in the raw material to set your mind to work and turn out a
product?" 1
How did it come about that Galileo was able to discover the
principle which made possible the development of the pendulum
clock? How did Faraday find the principle of electro-magnetic
induction and thus make possible the electric motor and the
transmission of the electric current over our present day power
lines? Did Bell stumble upon the telephone? Did Marconi
merely happen to find the wireless? Their eyes and ears took
in the same things that thousands of other men had observed.
They probably had no greater storehouse of facts than other
men possessed but who accomplished less than they did. How
did they do it?
The secret behind their achievement is rather simple. They
posted a sentinel at each of the doorways of their minds, their
eyes and ears particularly, whose task it was to examine every
applicant for entrance and to ask continually such questions as:
"Who are you? Why do you want admittance? How are you
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MAKING THE MOST OF YOUR LIFE
related to others who have entered here? Why do you look as
you do? Why do you sound differently from the sound I just
heard? What good are you? Why should you be permitted to
enter? Why? Why? Why?"
These men knew how to ask questions; they continually
asked questions; and they would not permit their parents,
teachers, relatives, or friends to discourage them in asking
questions.
You cannot solve a problem if you do not even know that
a problem exists and you will not know a problem exists if
you do not keep alive the faculty of asking questions. If you
take in things just as they come and store them away in your
mind, it becomes a mere warehouse. You will have to keep a
card index of what is there and dispense it when the demand
arises. A lot of it will never be used if your mind is simply a
place for storage.
On the other hand, the task of this sentinel is not to keep
things out. It is to examine them as they come in. He welcomes
foreigners, persons in strange garbs. He merely stops them long
enough to learn enough about them to decide what they can
contribute to the new community they are entering—the mind.
Teach the sentinel of your senses to be inquisitive but never to
be haughty or insolent. Sometimes the most important visitors
come in modest clothes, unannounced, and with no pretense of
greatness.
The observation which led Galileo to his great discovery was
nothing spectacular. It was a simple little thing that many others
had observed but which had been taken for granted with no
questions asked. Galileo asked questions of himself which led
to his great discovery.
"One day when seventeen years old he wandered into the
cathedral of his native town. In the midst of his reverie he
looked up at the lamps hanging by long chains from the high
ceiling of the church. Then something very difficult to explain
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INSIST ON KNOWING WHY
occurred. He found himself no longer thinking of the building,
worshipers, or the services. ... As he watched the swinging
lamps he was suddenly wondering if mayhap their oscillations,
whether long or short, did not occupy the same time. Then he
tested this hypothesis by counting his pulse, for that was the
only timepiece he had with him. . . . The highly accurate pen-
dulum clock was one of the later results of Galileo's discovery." 2
He learned that if a pendulum is of a definite length, the time
of its swing, no matter what its extent, will be the same.
It pays to ask questions. What if some of them lead nowhere?
If you ask them continually and ask enough of them, eventually
you may ask one that will lead to some highly important prob-
lem. If you never ask them you will not see problems and if you
never see them you certainly cannot answer them. Every discov-
ery is an answer to some question.
Charles Steinmetz, that great wizard of the General Electric
Company, once said, "There are no foolish questions and no man
becomes a fool until he has stopped asking questions."8
When people tell us that our questions are foolish it often is
because they cannot answer them. The parent will answer his
child's questions until he gets in over his depth and then he
tells the child to stop asking them. The boss who does not know
much is annoyed by the workman who asks too many ques-
tions because they show up his ignorance. On the other hand,
one should not ask questions at inopportune times, or in an
annoying manner, or to expose the ignorance of another person.
There is an art in asking questions.
McLain Asks Questions of the Wrong Man
David McLain, one of the foremost foundry experts in the
world, lost twenty jobs because he asked questions. His usual
procedure for getting discharged was like this. "In one foundry
we made fifty castings. Twenty cracked. I had carefully checked
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MAKING THE MOST OF YOUR LIFE
over the work and had put all the data down on paper. In each
case we had used the same casts, the same metal, and the condi-
tions had been identical. Yet almost half the castings were
worthless. I ventured to suggest to the foreman that there might
be some element in the metal responsible for this variation in
results.
"'Ain't it the same metal in the good castings as in the bad?'
he demanded.
"'It's the same metal,' I argued, 'but it doesn't always act the
same. If we can find out why the results vary, we can cut out
all this waste in spoiled castings.'
"The foreman promptly fired me for 'meddling' in his job."4
The questioning attitude which McLain used was not the
thing that was in error. He persisted in his questionings and
finally achieved his great success. He made the mistake of ask-
ing the wrong person, one who did not know the answer and
did not care to learn the answer.
When disastrous results come from asking questions it fre-
quently indicates that you asked the wrong person. It does not
mean that you should stop asking questions but that you should
try other ways of getting the answer. If it is best to get the
answer from other persons why not be sure to go to the one
who knows the answer? It is foolish to continue asking those
who obviously do not know. This only irritates them. Ask the
right person.
Better still, find out the answer to your questions yourself.
Men who discover things do not take the ignorance of others
as the final word in any problem. They may not be able to solve
every problem but they do not become convinced that it cannot
ever be solved because other persons say that it cannot.
From the time Thomas A. Edison was a small boy until his
death he was continually asking, "Why?" He did not learn the
answers to all the questions he asked but he was able to do so
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INSIST ON KNOWING WHY
in a surprising number of instances. One day, for example, he
met a friend on the street and noted a swelling of his finger
joints.
"'What's the trouble?' asked Edison.
"'I don't know exactly.'
"'Why don't you know? Don't the doctors know?'
"'They don't agree, but most of them seem to think it's
gout.'
"'Well, what's gout?' persisted Edison.
"'A deposit of uric acid in the joints, I'm told.'
"'Why don't they take it out of your joints, then?'
"'They don't know how,' answered the sick man.
"This was like a red rag to a bull. 'Why don't they know
how?' stormed Edison indignantly.
"'Because uric acid is insoluble.'
"'I don't believe it,' the world-famous experimenter replied.
"On his return to his laboratory, he started immediately to
find out whether it was true or not that uric acid was insoluble.
He set out an array of test tubes, filled them all about a quarter
full of every different chemical he possessed. Into each he
dropped a few uric acid crystals. Two days later he found that
the crystals had dissolved in two of the chemicals. The inventor
was justified, experiment had again blazed the way, and now
one of these very chemicals (hydrate of tetra-ethyl ammonium)
is widely used in the treatment of gout." 5
Whether or not you arrive at the answer is not nearly so
important as maintaining an inquiring attitude. "The only way
to get a real education," said William A. Wood, the man who
organized the American Woolen Company, "is by asking ques-
tions. We learn only what we want to know. If you ask a ques-
tion it is because you want to know the answer; and, since you
wanted to know it, you will remember it. So an inquiring mind
is a great possession." 6
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MAKING THE MOST OF YOUR LIFE
Marshall Field Learns from the Door Man
The inquiring mind gains information from many sources
and in a quiet way. It is needless to annoy people by asking
questions they cannot answer but, on the other hand, if you
are looking for information or answers you can get them from
very humble and unexpected sources. Lincoln used "the art of
getting from 'question-asking conversation' most of the infor-
mation he desired on any subject that was interesting to him."7
Marshall Field used to get valuable information from a door
man. This door man knew all the prominent customers, how
many children they had, how old they were. He also knew all
the store managers and had a wide knowledge of the store as a
whole. When Marshall Field was taking a vacation at Hot
Springs he would send for Eddie Anderson to come down for
a few days and would spend the entire time asking him ques-
tions^—pumping him dry.8
Many people hate to ask questions, hate to admit that others
know more than they do. This is a silly sort of pride and, in the
end, is extremely expensive. If you ask questions in such a
manner as to convince the other person that you know the
answer already you had better not ask them. No matter how
humble the source, the questioning must be done with sincerity,
with a real desire to learn something. The key to getting in-
formation out of others lies in making them feel that you admit
and admire their superior information. This genuine esteem
opens the flood gates of the other person's mind and you reap
the benefits.
In the last analysis, the questioning attitude means that you
continually admit to yourself that there are many things you do
not know. Admit that there are many things for you to learn.
Admit that even the scrub woman may know more about scrub-
bing than you do and that you might learn something from
her. Admit that there is more that you don't know than you do
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INSIST ON KNOWING WHY
know and you are on the fair way to learning. If, on the other
hand, you are convinced that you know more than those around
you, if you listen to their conversation in order to prove to your-
self that they are dumber than you, you have failed to take the
first essential step toward becoming a successful thinker.
Dr. Frank Crane gives some questions that you can ask your-
self to determine whether you are making full use of your oppor-
tunities to be curious:
"Are you sufficiently curious to be justified in calling yourself
alive?
"Are you curious enough to want to know all about your
business and everything that pertains to it?
"Does a book on science, economics, art, morals, or history
ever challenge your curiosity? Fiction has its educational value.
But does this sort of reading exhaust all your curious impulses?
If so, you are apt to become sloppy-minded and vacuous.
"If you are a clerk in a drygoods store, have you ever won-
dered about the different goods you sell, the silk, the wool, and
the cotton, where they all come from?
"If you are a school teacher, are you curious enough to find
out the various theories of education and to examine and test
them in your classroom? Did you ever wonder why some pupils
are quick and some are slow?
"If you are a mechanic, are you satisfied with just doing the
duties that fall to you, or are you inquisitive upon the whole
subject?
"If you are a parent, are you studying your children as inter-
esting problems, making notes of their peculiarities and trying
to find out why they exist and how to handle them? Do you
know that there is such a science as child training and a lot of
books published upon the subject?
"Curiosity may result in making us simply busybodies. When
we run to the window to see who is calling at our neighbor's
across the street, when we open and read another person's letter,
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MAKING THE MOST OF YOUR LIFE
when we listen in at a telephone conversation, or peep through
keyholes—that is just curiosity run waste. Is your curiosity
trained so that you are curious about the right things in the
right way?"9
Adopt a questioning attitude toward the things and events
that surround you.
Loo\ for problems. As\ questions. Look^ for difficulties and
inconsistencies.
Admit that there are many things for you to learn and that
others, even those in humbler positions than you, may supply
valuable information which you can use.
Enjoy the challenge of problems. If you enjoy them, you will
see\ them and thus learn to thin\. If they irritate you, you will
avoid them and never learn to thin\.
References for Chapter VIII
1. Eugene M. Stevens, Columns of the III. Trust and Savings Ban\,
April 1919.
2. James Harvey Robinson, The Mind in the Maying, Harpers,
1921, pp. 52-53.
3. Frank Crane, American Magazine (May 1927), p. 41.
4. William S. Dutton, American Magazine (April 1926), p. 150.
5. Francis Robert Wheeler, Thomas A. Edison, Macmillan, p. 14.
6. Keene Sumner, American Magazine (June 1923), p. 203.
7. Henry B. Rankin, Personal Recollections of Abraham Lincoln,
Putnams, 1916, p. 131.
8. Interview with Waldo Warren, June 5, 1929.
9. Frank Crane, American Magazine (May 1927), pp. 134-135.
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IX
Use Your Brain
Heinz Used Trunk Checks as Bait
Edison Transforms a Locomotive Whistle Into a Telegraph
Key
Westinghouse Revolutionizes Railroading with the Airbrake
Gifford Points the Way to the "Night Letter"
Henry J. Heinz, the famous food packer and founder of the
company with "fifty-seven varieties," saved himself in the
face of a predicament which, at first, looked impossible. He had
planned for weeks and had spent a considerable sum of money
for an exhibit of his food products in the Chicago World's Fair.
To his utter chagrin he learned that he, with the others exhibiting
food products, had been assigned to a station in the gallery.
"As soon as the Exposition opened, it became sadly evident
that of the army of visitors, only melancholy driblets would climb
there. Everybody, including the managers of the Exposition,
bowed to what seemed beyond remedy. Mr. Heinz spent an eve-
ning pondering. Next week visitors walking through the grounds
were startled by spying brass trunk checks here and there. They
picked them up and saw the apparent checks bore an announce-
ment that the finder would receive a souvenir at the Heinz booth.
"There were thousands of checks. The rush to the food-
products exhibit became so great that in the end it was necessary
to strengthen the supports of the gallery. Once the tide had
turned, it kept flowing. The exhibit was amply interesting, even
without souvenirs, and through the whole period of the Exposi-
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MAKING THE MOST OF YOUR LIFE
tion, the food-product gallery remained one of the popular attrac-
tions. One of Mr. Heinz' prized possessions was a loving cup
that the other food-product men gave him in recognition of the
success that he had snatched out of failure for them all."1
There is always a solution to every problem. It was because
Heinz believed this and worked on this principle that he was
able to turn what looked like failure into a real success. His
friends bowed submissively to what seemed inevitable. What
made them give in stimulated him to put his brain to work and
find a solution.
Heinz was not willing to say he had done all that could be
done. Such an excuse is merely an indication of mental laziness.
He was sure that there was a solution and he set out to find it.
He asked himself, "How can I get the people to come to the
food-product gallery?" He admitted that he was forced to stay in
the gallery, and could not change that, but he did not admit that
he could not make people come up to the gallery.
When in a predicament it pays to remember that there is some
way to get out of it. Keep hunting for that way out. If you
believe sincerely that there is a solution and if you keep hunting
for it, you will be surprised at your own success.
Edison Transforms a Locomotive Whistle Into a Telegraph
Key
The telegraph cable between Port Huron and Sarnia, separated
by a distance of more than half a mile, has been broken by huge
cakes of ice. There are urgent messages which should be trans-
mitted. It appears as though there would be an inevitable delay
until the cable can be repaired. All those concerned must bow
to this unavoidable delay.
It happened that Thomas A. Edison was at Port Huron at this
time, the winter of 1863-64. He was too ingenious to concede
that nothing could be done. The problem was: "How can I get
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USE YOUR BRAIN
a message across that expanse of half a mile with the cable
broken?" He could not yell, he could not swim it and no boat
could traverse it except with great danger and delay. He spied a
locomotive and climbing into the cab "began to blow the whistle
at longer and shorter intervals, imitating the established alphabet
of the Morse Code. His message was understood and he received
a reply by the same method. In this way messages were ex-
changed without waiting for the cable to be repaired." 2
Was Edison ingenious? Yes, for the simple reason that he
would not give up a problem without trying out all possible
ways of solving it and because he believed that every problem
could be solved.
Ingenuity is putting old things to new uses. When a problem
arises the ingenious man takes an account of stock and asks
himself whether he can use the various possibilities to meet the
present crisis. Locomotive whistles are to warn people to get off
the track, cables are to carry long distance messages. The man
who is not in the habit of using his wits would not see how to
use a whistle as a substitute for a broken cable. Edison did, and
so could anyone in the habit of solving problems instead of
submitting passively to them.
When you first start to solve problems of this sort the time
consumed may be quite long. Heinz had to think a long time,
perhaps Edison did also. However, when we get into the habit
of solving problems we learn to arrive at a solution more quickly.
Put your attention to solving them and the speed will take care
of itself.
Witness how Andrew Carnegie used his brain to outwit a
big bully who was intent on breaking up a meeting which had
been called to settle a labor problem. This fellow had great in-
fluence with the workmen. He secretly owned a drinking saloon
and so had gained the friendship of the drinking men. The sober
men were afraid of him.
Carnegie knew most of the men who were to sit on this con-
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MAKING THE MOST OF YOUR LIFE
ference and could call them by name. The bully, however, was
their leader and they must follow his dictates. They all sat
around a conference table with the leader at one end and
Carnegie at the other. Carnegie had no sooner laid his proposition
before the meeting than the bully picked up his hat from the
floor and slowly put it on his head, indicating that he was about
to depart. By leaving without any discussion he could avoid any
possibility of a peaceful settlement, which he did not want.
But Carnegie was too much for him. He saw a chance and
took it.
"'Sir,' said Carnegie, 'you are in the presence of gentlemen!
Please be so good as to take off your hat or leave the room!'
"My eyes were kept full upon him," Carnegie relates. "There
was a silence that could be felt. The great bully hesitated, but I
knew whatever he did, he was beaten. If he left it was because
he had treated the meeting discourteously by keeping his hat on,
he was no gentleman; if he remained and took off his hat, he
had been crushed by the rebuke. I didn't care which course he
took. He had only two and either of them was fatal. He had
delivered himself into my hands. He very slowly took off the
hat and put it on the floor. Not a word did he speak thereafter
in that conference. . . . The men rejoiced in the episode and a
settlement was harmoniously effected."8
Was this a stroke of genius on the part of Carnegie? No. It
was simply the result of his habit of analyzing problems care-
fully and solving them. The action of the bully did not frighten
him, it stimulated him to ask himself, "How can I prevent him
from breaking up the meeting?" He could think calmly of a
possible solution because he was accustomed to look for solutions
with confidence that they could be found.
A good plan is to go over a situation after it has passed and
to consider the various things that you might have done to
meet it. But do not let such thinking back result in chagrin or
self-blame because you did not act in a better fashion or because
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USE YOUR BRAIN
you did not act more quickly. Use it as practice in problem
solving and you will do better next time. If you get in the habit
of thinking out what you could do under certain circumstances
you will become more and more expert in putting your solu-
tions into practice.
Successful men are never satisfied. When they become satisfied
they grow stale and their success wanes. Edward W. Decker,
president of the Northwestern National Bank of Minneapolis,
states it this way: "A great cause of business failure is what we
call 'dry rot.' Any manager who allows 'dry rot' to creep into
his own thinking and the thinking of his organization is putting
the skids under himself.
"Here is the kind of thing I mean: A business starts out with
young men and sound ideas abreast of the times. It prospers.
The men grow older, and the ideas they started with become
slightly rusty and old-fashioned. But the men do not change
their ideas. That is 'dry rot'; the failure to keep up-to-date."4
Never think that the customary way of doing things is best.
There is always a better way. Look for it.
At the time when Walter Gifford was made president of the
American Telephone and Telegraph Company it took an hour
or more to complete a call between New York and Chicago and
many people were using telegraph because it was quicker than
the telephone. Gifford was not satisfied with this service and
suggested that means be devised to handle long distance calls
in the same manner as local calls. This was such a revolutionary
idea that the old time executives in the telephone business were
literally horrified to hear about GifTord's suggestion. They were
sure there was no way of accomplishing this visionary idea and
believed that Gifford was about to wreck the company with his
radical notions.
In spite of the skepticism of the older men, inside of two years
Gifford had installed the costly equipment and tried his plan
between New York and Philadelphia. His innovation attracted
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MAKING THE MOST OF YOUR LIFE
so much new business that the equipment was soon overloaded
and new circuits had to be added. In four years after his first
trial of the scheme ninety per cent of all toll calls were handled
in this manner and the toll business had trembled.8
Westtnghouse Revolutionizes Railroading with the Airbrake
George Westinghouse developed the airbrake, the device that
makes possible our rapid travel today, because he was impressed
with the inefficiency of the older braking methods. At that time
it was necessary for the engineer to give a "down brakes" signal,
whereupon the brakemen on the train would apply the brakes
by hand, thus bringing the train to a stop. It took considerable
time to accomplish these steps in the braking process; stopping
was rather slow business.
Westinghouse was on his way from Schenectady to Troy. "His
train coming to a sudden standstill midway between stations, he
got out to ascertain the cause of the delay." Two freight trains
had collided. The day was clear and the track visible for some
distance. It looked like an unnecessary wreck. Westinghouse
inquired of one of the employees how it had happened.
"'The engineers saw each other and both tried their best to
stop, but they couldn't,' said the employee.
"'Why not? Wouldn't the brakes work?'
"'Oh yes, but there wasn't time. You can't stop a train in a
moment.'
"This remark rang in the young man's ears the rest of the
day. . . . Obviously, the key to the collision lay in the lapse of
time between the 'down-brakes' whistle and the clamping of the
brake shoes on the wheels. The engineers doubtless acted quickly
enough when they apprehended the danger; but, if, instead of
sounding a signal to several other men, the two engineers had
been able to apply the brakes instantly themselves the possibility
of damage would have been reduced." 6
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USE YOUR BRAIN
Thus reasoned Westinghouse and set out to find the solution.
The airbrakes which are used on all trains and make possible
speedy trains of a hundred and fifty cars are the result.
The secret of Westinghouse's success lay in the fact that he
tried to work out a remedy instead of contenting himself with
picking flaws with present conditions. Anyone can complain;
but positive, constructive thinking is much more valuable. To
insist that the trains go more slowly would not have solved the
problem. Instead, Westinghouse worked out a scheme of air-
brakes which would enable the trains to go at a much faster
speed.
Make your thinking positive and constructive, not complaining
and destructive.
Nor should it take such a violent thing as a railroad wreck
to stimulate your brain to work. The attempt to solve little
problems often leads to big results. A rasher of bacon proved
the turning point in the career of Bartlett Arkell, the founder
of the famous Beech Nut Brand of prepared foods. He had been
working for a publishing company that failed and he was on
the lookout for something to do.
"One day while in New York Mr. Arkell came across sliced
bacon being sold in two pound paper boxes, and learned the
fact that the public liked their bacon thinly sliced—as it brought
out the flavor. . . . The packer had unquestionably hit upon a
very good idea—yet it seemed to Mr. Arkell that a two pound
package was too large for the average family. When he returned
home he tried the idea with a one pound package, in which the
carefully prepared bacon, sliced to paper thinness, was sent to
market. It was eagerly bought by the public."7
The difference between a one pound package and a two
pound package may seem like a trivial point but it is just such
little items which often spell the difference between success and
failure. Of course the thinker does not degenerate into silly con-
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USE YOUR BRAIN
Thus reasoned Westinghouse and set out to find the solution.
The airbrakes which are used on all trains and make possible
speedy trains of a hundred and fifty cars are the result.
The secret of Westinghouse's success lay in the fact that he
tried to work out a remedy instead of contenting himself with
picking flaws with present conditions. Anyone can complain;
but positive, constructive thinking is much more valuable. To
insist that the trains go more slowly would not have solved the
problem. Instead, Westinghouse worked out a scheme of air-
brakes which would enable the trains to go at a much faster
speed.
Make your thinking positive and constructive, not complaining
and destructive.
Nor should it take such a violent thing as a railroad wreck
to stimulate your brain to work. The attempt to solve little
problems often leads to big results. A rasher of bacon proved
the turning point in the career of Bartlett Arkell, the founder
of the famous Beech Nut Brand of prepared foods. He had been
working for a publishing company that failed and he was on
the lookout for something to do.
"One day while in New York Mr. Arkell came across sliced
bacon being sold in two pound paper boxes, and learned the
fact that the public liked their bacon thinly sliced—as it brought
out the flavor. . . . The packer had unquestionably hit upon a
very good idea—yet it seemed to Mr. Arkell that a two pound
package was too large for the average family. When he returned
home he tried the idea with a one pound package, in which the
carefully prepared bacon, sliced to paper thinness, was sent to
market. It was eagerly bought by the public."7
The difference between a one pound package and a two
pound package may seem like a trivial point but it is just such
little items which often spell the difference between success and
failure. Of course the thinker does not degenerate into silly con-
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MAKING THE MOST OF YOUR LIFE
cern with insignificant details, but he learns to see the importance
of small things which seem trivial to others.
William Wrigley began to give away chewing gum as an
inducement to his customers to buy his other wares but was
alert enough to see greater possibilities in the gum itself. Many
men, like Arkell and Wrigley, built big businesses by seeing the
importance of little things that other men scorned.
Nor are great men bound by tradition. "It is the custom," was
no satisfactory reply for men like E. H. Harriman, the great
railroad builder. "One day," says Mr. Kruttschnitt, "I was walk-
ing with Mr. Harriman on the road. He noticed a track bolt and
asked me why so much of the bolt should protrude beyond the
nut. I replied, 'It is the size which is generally used.'
"'Why should we use a bolt of such a length that a part of
it is useless?' he asked.
"'Well, when you come right down to it, there is no reason.'
"We walked along and he asked me how many track bolts
there were to a mile of track and I told him.
"Thereupon he remarked, 'Well, in the Union Pacific and
Southern Pacific we have about eighteen thousand miles of
track and there must be some fifty million track bolts in our
system. If you can cut an ounce from every bolt, you will save
fifty million ounces of iron, and that is something worth while.
Change your bolt standard.'" 8
It was just such economies in little items that put the great
western railroad systems controlled by Harriman on a paying
basis. It pays not to accept customary things even in little items.
Gifford Points the Way to the "Night Letter"
As a matter of fact no problem can be solved until it is
reduced to some simple form. The changing of a vague difficulty
into a specific, concrete form is a very essential element in
thinking.
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USE YOUR BRAIN
Walter Gifford, president of the American Telephone and
Telegraph Company, was adept at turning vague problems into
very simple and specific questions. As Mr. Gifford states it, "To
understand facts is the best aid to memory—and it is the only
way to make them useful. A man might remember hundreds of
facts; but how much good would it do him if he didn't under-
stand them?"
Here is the way Gifford did it when he was still a junior
executive. "One morning before breakfast, Mr. Vail (then presi-
dent of the American Telephone and Telegraph Company)
called up Gifford and said, 'I want a report on the use of the
telegraph. Let me have it as soon as you can.' Then he hung
up the receiver.
"Just what did Mr. Vail mean by 'the use of the telegraph'?
Mr. Gifford wondered—but he didn't ask Mr. Vail. He knew
that it was up to him to get along without further explanation.
"He decided to collect facts which he considered most impor-
tant. So he set his staff to work to determine how many messages
were handled daily by the company's wires. Then he calculated
the number that could be sent over those wires.
"The following morning, when he submitted the report, it
was received with an incredulous shake of the head. Mr. Vail
said there must be some mistake in it. He couldn't believe that
the messages carried by the wires were so far short of the number
that could be carried. . . .
"Gifford carefully checked up the facts . . . and convinced his
chief that something should be done to increase telegraph traffic
during the hours when the wires were practically idle.
"Mr. Vail in turn quickly found a solution of the problem.
He introduced the now familiar 'night letter,' for transmission
at reduced rates during the night."9
Gifford had changed the vague and almost meaningless ques-
tion, "What about the use of the telegraph?" to the highly
specific and meaningful statement, "How can we increase the
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MAKING THE MOST OF YOUR LIFE
number of messages from to ?" So stated, the solution
was easy. The specific statement of a question is nine-tenths of
its solution.
If you do not know the answer to a question it is very likely
to be because you have not stated it clearly. Play with the ques-
tion, state it in all the different ways you can. In the final form
the answer should be a simple yes or no.
General Gorgas, surgeon general of the Army, was assigned
the task of discovering the cause of malaria. To ask: "What
causes malaria?" is too vague a question to be answered. He set
out to simplify it.
He knew enough about diseases to assume that some micro-
organism was responsible.
"Where did this organism come from?"
This was still too vague. So he asked: "Does it come from
dampness?" "Is it carried by ants?" "Is it carried by bedbugs?"
"Is it carried by mosquitoes?" Each of these questions could be
answered by a simple "yes" or "no" after suitable experiments.
He performed experiments designed to answer each question
and found the answer. Malaria is carried by the mosquito.10
The successful thinker is the one who reduces his thinking to
simple terms. The unsuccessful one is satisfied with vague ques-
tions. Since vague questions cannot be answered such a person
is sure to fail. Reduce your thinking to "yes or no" simplicity
if you would find the solution to any problem.
This test holds whether your problem is a very simple one or a
very complex one. Problems of selling, efficiency, organization,
labor disputes, and scientific research are all the same in this
respect. Answer one "yes or no" question and then ask others
until the major problem is solved.
After you have asked the question find out whether someone
else has answered it. Perhaps someone else has asked the same
question and has discovered the answer. At least it will pay to
find out. You can do this by going to the highest authority—
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USE YOUR BRAIN
someone who should know the answer if anyone does. Perhaps
he has written a book or magazine article on the subject.
President Hoover, when still a boy, learned this habit of
hunting correct knowledge from the highest and most reliable
sources. "If he wanted a fact, he would always go to the best
man in the world to know. . . . Some boys, if a meteorite fell
in the back yard, would ask the barber or the milkman about it.
Hoover would seek his information from the astronomer, and
the greatest astronomer he could find. As likely as not he would
consult a number, compare notes, and arrive at an explanation
of his own. . .. This was, and is, Hoover's way of doing things,
and this is why he always 'knew'—and knew correctly—all about
the innumerable things he was consulted about."11
How time may be wasted by working on problems which
have been solved by others is illustrated by an incident related
by John L. Harrington, a famous bridge engineer. "The other
day on the train a man . . . showed me the photograph of an
engine his father had designed and which he wanted to put on
the market. He said his father had spent twenty years perfecting
the engine, which, he claimed, because of a special arrangement
of the levers, would consume only about half as much gas as the
best engines already on the market.
"I had to disillusion him. I explained that all possible arrange-
ments of levers in such engines had been tested time and again,
and that the efficiency of each position could be figured out
mathematically and that by no such means as he described could
he accomplish what he claimed.
"That man's father spent twenty years trying to do what a
competent engineer, after four months' work, could have told
him was impossible. . . . Men fail to get the information that
would be of great value to them. Either they do not know
where to go for it, or they do not try to find it."12
Suppose you have reduced your problem to a simple "yes or
no" question and suppose you have found that others do not
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MAKING THE MOST OF YOUR LIFE
know the answer to it. What to do? Experiment to find the
answer.
For example, General Gorgas, when he wanted to find whether
or not the mosquito carried malaria germs, performed a simple
little experiment. He kept some soldiers under screens continually
so that they could not receive mosquito bites. He kept another
group where they could be bitten by mosquitoes. After a time
it was apparent that the mosquito-bitten soldiers developed
malaria while the protected ones did not. This experiment an-
swered his question.
An experiment is a question "put to nature." Learn how to
ask questions from authorities first; if they cannot answer learn
to ask nature for an answer.
Great men are continually looking for answers to simple ques-
tions. It is the way they learn things. "S. P. Langley, Secretary
of the Smithsonian Institute, and Simon Newcomb, the great
astronomer, were guests together one summer, and assisted Alex-
ander Graham Bell in his efforts to discover why a cat always
fell on its feet.... These three dignified and distinguished gentle-
men, one on the verandah and two on the terrace below stood
for hours, dropping puss over the rail onto a pillow, watching
her turn in the air and land on her paws."18
Before you can solve a problem you must believe there is a
solution. Learn to believe that there is a solution to every problem.
You have just as good a chance of finding the answer as anyone
else if you go at it in the right way.
Learn to solve problems even if it ta\es a long time to do so.
Once you learn how to solve them you will attain speed in their
solution. Emphasize accuracy of solution rather than speed.
Speed will take care of itself.
Reduce all problems to such simple terms that the question can
be answered by a simple "yes" or "no."
Avoid "dry rot" in your thinking by never being satisfied with
things as they are. There is always a better way to do things.
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USE YOUR BRAIN
Do not scorn little problems. Sometimes their solution leads
to great results.
See\ the highest authority for answers to problems. It is foolish
to waste time answering a question which others have answered.
When authorities cannot answer your question, put the question
"to nature" in the form of an experiment.
Get the experimental habit. It will answer many questions and
furnish you with much enjoyment.
References for Chapter IX
1. E. D. McCafferty, Henry J. Heinz, Bartlett Orr Press, 1923,
pp. 145-146.
2. F. T. Cooper, Thomas A. Edison, F. A. Stokes Co., 1914, p. 44.
3. Andrew Carnegie, Autobiography, Houghton Mifflin, 1920,
pp. 248-249.
4. Edward W. Decker, American Magazine (July 1924), p. 172.
5. Interview with O'Connor, Aug. 14, 1930.
6. Francis E. Leupp, George Westinghouse, Little Brown, 1918,
p. 48.
7. Edwin Wildman, Famous Leaders of Industry, Page Company.
1920, p. 17.
8. E. H. Kennan, Edward H. Harriman, Houghton Mifflin, p. 278.
9. Carl W. Ackerman, American Magazine (Feb. 1925), p. 148.
10. Marie D. Gorgas and B. J. Hendrick, William C. Gorgas,
Doubleday Page, 1924.
11. Edwin Wildman, Famous Leaders of Industry, Page Company,
1920, pp. 166-167.
12. Neil M. Clark, American Magazine (Feb. 1925), p. 156.
13. Catherine Mackenzie, Alexander Graham Bell, Houghton
Mifflin, 1928, p. 283.
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X
Making Correct Decisions
cocksureness is a deadfall
Reasons Are Often Excuses
Be Right Rather Than Consistent
Decide Slowly
Hoover Hunts for a General Policy
Roosevelt Takes Responsibility for His Own Decisions
//t have tried so many things I thought were true, and found
1 I was mistaken, that I have quit being too sure about any-
thing, and am ready to give up a thing as soon as I am convinced
that there is nothing in it."1 This statement by Thomas A.
Edison expresses the position taken by all great thinkers. To be
flexible, to be willing to change a decision, is much more im-
portant than to be consistent.
On the other hand, people like us to be consistent. If they
know where we stand, and know that we will not change our
position, it makes it easy for them to predict what we are going
to do.
Benjamin Franklin had a very good rule which enabled him
to change his mind when he thought it necessary and which, at
the same time, saved him from the reputation of being fickle.
He acquired the habit of "expressing his opinion in such con-
ciliatory forms that no one, perhaps for forty years past, had ever
heard a dogmatic expression escape him." 2
This is an excellent rule to follow: Avoid making cocksure
statements. If you follow this rule you will have less to take back
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MAKING CORRECT DECISIONS
if, at some future time, you find you were wrong. It is well to
remember that your opinions or convictions are, after all, only
yours and the other fellow has as good a right to his as you
have to yours.
It is well to remember also that the lesser grounds we have
for our opinions the more we are tempted to be dogmatic and
sure in our expression of them. Our very cocksureness is likely
to be an attempt to cover a hidden doubt as to the truth of our
opinions.
Suppose, on the other hand, that we have not been as wise as
Franklin was. Suppose we have fallen into the trap of making a
dogmatic statement which we may find necessary, at some later
time, to take back. How can we execute a change of front without
losing our "face"?
William E. Gladstone, one of the greatest statesmen that Eng-
land ever had, found himself in just such a dilemma. In his
youth—and youth is likely to be impetuous in its assumptions—
he had taken a stand favoring a policy in Ireland in relation to
the church. Some time later when he had become a member of
Peel's cabinet he found himself favoring an opposite policy, one
which Peel favored. If he openly took sides with Peel he would
have to go back on his former stand and would be accused of
changing front for political advantage. He could not retract his
former position unless he could convince people that he was
doing it for principle and not for personal gain. What could he
do to meet both of these requirements?
He resigned from the cabinet—committed political suicide—
and then favored the Government's proposal. He made himself
a martyr to his principles and thus proved that he was sincere
in his change. He demonstrated that he had changed his convic-
tions because of the principles involved and not to gain any
personal advantage. The people could not doubt his sincerity
when his sincerity led to his own disadvantage and flocked to his
support. His action won him a great following.3
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MAKING THE MOST OF YOUR LIFE
When you have a choice between two alternatives beware of
the temptation to choose the one which will be to your advan-
tage. Personal gain is usually the underlying motive for your
choice unless you carefully guard against it. On the other hand,
we do not like to admit the selfishness of our choice and attempt
to make such selfish decisions appear to be unselfish by finding
reasons for our choice. These apparent reasons are nothing but
excuses, in most cases, trumped up to defend a decision which we
reached because of purely personal and selfish reasons.
Reasons Are Often Excuses
"A subordinate officer once reported to Lord Kitchener a
failure to obey an order; and he gave his reasons for this failure.
Lord Kitchener, after listening to these reasons, said to him:
'Your reasons for not doing it are the best I ever heard.... Now
go and do it.'" 4
Lord Kitchener had no confidence in the reasons given by
the subordinate. He knew that they were merely excuses to cover
the subordinate's guilt. If Gladstone had stayed in office and
had changed his position the populace would never have believed
that he had not retracted his former stand for personal gain.
Everybody would have known that any reasons he gave were
mere excuses. When his convictions resulted in personal loss they
believed his "change of front" was unselfish.
If you can discover a personal motive for a decision, discount
the reasons for that decision. The personal motive is probably
the real cause for the stand that you have taken.
You do not believe the arguments of another person when you
perceive that he will gain by using them. This is the rule to apply
to test the validity of your decisions: // you gain from a decision
discount its validity. It may be valid but your possible personal
gain makes you a prejudiced judge.
Listen to other people justifying themselves for getting drunk,
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MAKING CORRECT DECISIONS
for telling lies, for committing petty thefts, for gossiping about
their fellows, for slighting their work, for voting for a certain
candidate, for not paying their bills, for being late, and all the
other thousand and one things they do which they must excuse.
How many of their excuses do you believe?
Then listen to yourself and ask: "What am I trying to cover?"
"Is this a genuinely logical reason or is it an excuse?" "What do
I gain by deciding so?" And apply the rule more rigidly to your-
self than you would to the other fellow, for it is much easier to
fool yourself than it is to be fooled by others.
You must consider your motives if you would evaluate your
own decisions. You cannot judge them solely by any analysis
of the arguments presented for or against them. A decision is
usually a determination to act and determination seldom comes
through rational analyses or from logical deductions. It is rather
an emotional drive. Learn why you have decided as you have
if you would understand a decision.
Be Right Rather Than Consistent
When you attempt to be consistent is it because the facts war-
rant consistency or because consistency gives you emotional satis-
faction? Why should you attempt to be consistent? Is it not
pride? Isn't it because you would be ashamed to admit that you
were wrong? It is easy to be proud and wrong. Your previous
decision may have been wrong and if you stick to it for no other
reason than that you decided that way previously, you may be
paying a big price to "save your face." Only the bullheaded prig
is eternally consistent. Attempt to be right rather than consistent.
"During the presidential primary campaign of 1912 a meeting
was held in a small New Jersey town, at which Mr. Roosevelt
was speaking to an audience of rural 'rough necks.' In the course
of this talk he made certain references to 'votes for women.' A
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MAKING THE MOST OF YOUR LIFE
taunting voice from the rear of the hall heckled him thus: 'You
didn't think that way five years ago, Colonel!'
"The whole character of the man Roosevelt came out in his
reply, which was instantaneous: 'No, I did not know enough
then. I was wrong. I know better now.' No 'buts' or 'ifs' or other
quibbles, no apologies or regrets. Just the honest, courageous
statement of a strong, intelligent man, who was strong and intel-
ligent enough to progress with the times and honest and cou-
rageous enough to admit that he had grown and progressed." 5
Executives sometimes feel that they must be very dogmatic
because of the effect that their firmness may have on their subor-
dinates. This authoritativeness may be necessary in handling
persons of inferior ability. Such persons want others to do their
thinking for them; but at such times an executive should enter-
tain no delusions as to the validity of his statements if they are
erroneous. He may hide the fact that he is bluffing them into
accepting an error by his dictatorial manners but, if he is wise,
he will not try to fool himself.
Charles A. Dana, owner of the New York Sun, had the custom
of marking certain articles with an emphatic "must" when he
was very anxious to have them included in the paper. The men
in the composing room did not dare to omit an article so
marked. One night, Edward P. Mitchell, then a young editor on
The Sun found a paragraph marked "must" which ran about as
follows:
"We are indebted to our esteemed subscriber, Mr. Jabez Light-
waiter of Goshen, for the largest and reddest and most mysterious
apple that ever came to Manhattan. For more than one reason it
is a prodigy of fruition. It looks as good as it is beautiful, but it
would be a pity to cut it for eating; for it displays in perfectly
distinct white letters on its unimpaired natural skin the initials
of the editor of this paper, who is compelled to confess that the
marvel of cultivation or of artifice producing this astonishing
phenomenon is beyond his comprehension."
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MAKING CORRECT DECISIONS
Now Mr. Mitchell knew that many boys' books and treatises
on natural magic taught how to perform the "miracle" by pasting
letters cut out of paper on the apple when it is green so that the
portions thus covered remain white while the rest of the apple
is turned red by the sun's rays. He did not want his editor to
confess to the public that this little well-known trick was an
"astonishing phenomenon which was beyond his comprehension."
So Mitchell held out the paragraph.
"When Mr. Dana arrived the next day he demanded at once:
"What became of my "must" paragraph about the apple?' Mr.
Mitchell explained with trepidation why he had held it over,
whereupon Mr. Dana showed his true greatness by replying:
'Don't be afraid to kill my "musts" for any reason as good as
that one. Lynch them without judge or jury.'" 8
How did Mitchell know that he was doing the right thing in
killing the paragraph? By applying our rule he could know for a
certainty. His decision to kill the story meant no direct personal
gain for him. Instead he ran the risk of incurring Dana's dis-
pleasure. He gained in the end, of course, just as Gladstone did
when he made a sacrifice to defend his decision. But his decision
was not motivated by a desire for immediate gain. A less generous
man than Dana might have discharged him on the spot. Be
skeptical of the correctness of decisions whose main support is
the personal gain which would come to you were they put into
effect.
Decide Slowly
A second rule to apply in order to insure correct decisions is:
Take plenty of time to decide. If you cannot decide what to do,
wait.
But do not spend the waiting period in worry. Instead of worry-
ing hunt for more evidence bearing on the question. The more
facts you get the more easily you can arrive at a decision and the
more certain you are to be right in your final choice.
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MAKING THE MOST OF YOUR LIFE
If you are thoroughly familiar with the factors involved it is
possible to decide quickly but this comes after long familiarity
with similar situations. The newer the situation the more care
one needs to exercise in arriving at a decision.
Aim at correctness and speed will take care of itself.
Sometimes a delay will change our entire perspective because
emotional bias may be due to some trivial circumstance. For
example, Arthur D. Little, one of America's leading chemists,
very nearly made a terrible mistake and was saved because he
waited before acting. "When I had been an independent chemist
for several years," said Dr. Little, "my income was suddenly
wiped out. Things looked pretty blue, and I decided that it
wasn't in me to make a go of it on my own hook. There were
several salaried jobs I could get, and I made up my mind to take
one of them. It was late in the afternoon when I reached this
conclusion. I was busy packing up some of my stuff, when a
former employer of mine came into the office. I told him the
whole melancholy story—or started to tell it to him.
"'It's getting late,' he broke in, 'let's go to dinner.'
"We went to his club and he ordered a splendid spread. Then
we started telling yarns of one kind and another and I forgot
about my own trouble.
"'By the way, what was that you were telling me about going
out of business?' he finally asked.
"'Forget it,' I answered.
"I went back to my laboratories the next day, and not once
since then have I been tempted to chuck the business. After that
experience I concluded that no man should decide anything
when he is hungry and thoroughly tired out. Either condition
lowers your vitality and your self-confidence, and your judgment
is warped and unreliable. You see the world through blue-tinted
spectacles." 7
A night's sleep, a good meal, a brisk walk in the fresh air, a
little recreation, or a little medicine if you are ill will often change
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MAKING CORRECT DECISIONS
the whole aspect of a situation. How foolish to permit some
temporary irritation to settle a question which may involve your
whole career! In most cases there is little to lose by waiting and
there may be much to gain.
Hoover Hunts for a General Policy
A third rule to apply is: Have some general policy to use as a
guiding principle in making decisions. Herbert Hoover is often
able to make decisions easily and quickly largely because of his
use of this principle. An incident related by Vernon Kellog illus-
trates how the principle may be put into effective operation.
"I recall," relates Vernon Kellog, "being asked by Hoover to
come to breakfast one morning at Stanford University, to talk
over the matter of faculty salary standards. Mr. Hoover's . . .
first question was: 'What is the figure below which a professor
of a given grade (assistant professor, associate, or full professor)
cannot maintain himself here on a basis which will not lower his
efficiency in his work or his dignity in the community?' We
finally agreed on a figure. 'Well,' said Hoover, 'that must be the
minimum salary of the grade.'"8
Try to see clearly what is involved in any question. To what
general principle or purpose does it relate? The very hunt for
such a central core will clarify your thinking and at the same
time point a way to a decision. It is a very easy thing to do but
we often forget to do it.
A clear general policy often answers a question before it is
asked. "Shall I rob a bank tonight?" is already answered if my
general life policy is one of honesty. "Shall I take that job as a
hotel clerk?" If I have a fixed ambition in life the answer will
be easy. I merely ask, "Will that job help me to get where I want
to go?" If it will do that I take it, if it will not I reject it. You
cannot make a correct decision if you do not know what general
principle is involved in the answer.
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MAKING THE MOST OF YOUR LIFE
A fourth rule is to get the opinion of others. Giannini, when
president of the Bank of Italy in California, made this comment:
"While I do most of my own thinking and usually make my
own decisions, whenever anything of a particularly ticklish nature
comes up and I am not positive as to the best course to follow,
I go to some trusted friend and lay the whole matter before him.
Usually, I tell him what I propose to do and then ask him to
knock holes in it." 9
Roosevelt Takes Responsibility for His Own Decisions
Roosevelt believed in asking advice and listened to all of his
counselors; but he well knew that, in the end, each man had to
make his own decisions, regardless of the opinions of others.
He expresses this conviction very clearly in a letter he once wrote
to Taft when asking the latter to accept a position on the bench
of the Supreme Court. He urged Taft to accept but knew that
Taft must make the final decision himself. He wrote:
"My dear Will, it is preeminently a matter in which no other
man can take the responsibility of deciding for you what is best
for you to do. Nobody could decide for me whether I should go
to the war or stay as Assistant Secretary to the Navy. Nobody
could decide for me whether I should accept the vice-presidency
or try to continue as governor. In each case it is the man himself
who is to lead his life after having decided one way or the other.
No other man can lead that life for him, and neither he nor
anyone else can afford to have anyone else make the decision for
him."10
Taft listened to Roosevelt, was probably influenced by his
appeal, but he took the full responsibility upon himself when he
finally decided. His choice was probably the wise one; but, even
in the event that it had proved to be unwise, we can hardly
imagine Taft blaming Roosevelt for giving bad advice. Successful
men continually seek advice in order to make correct decisions
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MAKING CORRECT DECISIONS
but they are not likely to use such advice as a means of evading
responsibility for their own decisions.
Listen to the opinions of others. Their views will enable you
to decide more clearly. But it is a mistake to try to make the
other fellow take the responsibility for your decisions. It is a
weak, cowardly thing to ask someone to tell you what to do in
order that you can blame him if later events prove him to have
been wrong. Never blame anyone for giving you bad advice.
Yours is the responsibility for taking it. Listen critically and
decide independently. If the advice proves bad, blame yourself
for not being more discreet in your choice of an adviser. If you
are a victim of poor advice let that teach you to hunt someone
who knows. Hunt for more facts from reliable sources instead
of wasting your time attempting to fix the blame on someone
else.
Calvin Coolidge follows the rules we have just outlined. His
"decisions were likely to be based on more factors than the deci-
sions of his contemporaries. He pried deeply into the future."11
Consequently, when he rendered a decision it was likely to be
correct. When he was sure of his ground he did not waste time
arguing or giving reasons, as the following incident shows.
One day, Mr. Prouty, a selectman of Hadley, Massachusetts,
wanted to learn whether he could move the body of a man who
had just been shot to death while rowing on a small lake. He
went to the offices of Hammond and Field, foremost lawyers in
that part of the country, to get the desired information.
He found the office "deserted save by a slender young man at
a small desk, whom he did not know. The young man was study-
ing a law book and replied pleasantly when asked if 'everybody
was out,' that everybody was. Apparently it never occurred to Mr.
Prouty that the young man was anybody.
"Mr. Prouty moved impatiently about the office for several
minutes, hoping one of the partners would come in, and when
neither of them did, decided to explain his mission to the young
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MAKING THE MOST OF YOUR LIFE
man. He had an important engagement to keep right away, and
the disposition of the body had to be decided at once.
"'You can move the body,' replied young Coolidge, after listen-
ing respectfully to what Mr. Prouty had to say. He didn't seem
especially flattered or flustered over having been consulted on a
case of such importance, and, having delivered his opinion said
no more. His quietness irritated his caller, who demanded to
know if he 'was sure,' but young Coolidge merely replied, 'Yes,
you can move the body.'
"Going downstairs Mr. Prouty met Mr. Hammond, who was
just returning from lunch.
"'Say, who the devil is that young tongue-tied blond you got
upstairs?' demanded Prouty, explaining his predicament.
"'That young fellow,' replied Mr. Hammond with a smile,
'isn't much when it comes to gab, but he's a hog for work. If
he tells you you can move the body, you can bet your life you can.
He's only been in this office a few months, but I've found out that
when he says a thing is so, it is.'"13
When you know the facts involved decisions come quickly,
they are likely to be correct, and no emotional fervor is needed to
defend them. They stand for themselves.
Avoid making coc\sure statements.
Learn the motives for your decisions. If you will secure direct
personal gain from a decision it pays to doubt the correctness of
that decision unless it is supported by other facts.
Beware of the temptation to regard excuses as reasons.
If you learn that you were wrong do not hesitate to change a
decision. It is better to be right than consistent.
Ta\e plenty of time to decide. If you are not sure, wait.
Test your decisions by relating them to some general policy.
Get the opinions of others in order to get a proper view of all
sides of a question. But ta\e the responsibility for your own
decisions. Do not try to blame others if they are wrong.
Correct decisions will stand on their own feet. You need not
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MAKING CORRECT DECISIONS
defend them with emotional fervor. A decision which needs a
heated defense should be viewed with scepticism.
References for Chapter X
1. George S. Bryan, Thomas A. Edison, Knopf, 1926, p. 276.
2. William C. Bruce, Benjamin Franklin, Putnam's Sons, 1919,
p. 28.
3. Albert Burdett, William E. Gladstone, Houghton Mifflin,
1928, p. 69.
4. Samuel Crowther, American Magazine (Jan. 1922), p. 16.
5. Frederick S. Wood, Roosevelt As We Knew Him, The John C.
Winston Company, 1927, p. 164.
6. Frank M. O'Brien, Charles A. Dana, Appleton, 1928, p. 133.
7. Samuel Crowther, American Magazine (May 1924), p. 34.
8. Vernon Kellog, Atlantic Monthly (March 1918), p. 381.
9. B. C. Forbes, Men Who Are Making the West, Forbes Publish-
ing Co., 1916, p. 226.
10. Joseph B. Bishop, Theodore Roosevelt, Charles Scribner's Sons,
1920, Vol. II, p. 100.
11. Horace Green, Calvin Coolidge, Duffield and Company, 1924,
P- 74
12. Ibid., pp. 37-38.
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XI
How to Concentrate
Ritchie Cures a Thoughtless Driver
Hearst Takes Over a Bankrupt Newspaper
Grozier Finds New Use for an Elephant
Edison Forgets His Name
General Joffre Too Absorbed to Defend Himself
7/ /Tf you werent thinking of your driving, what were you
1 thinking of?'"
Mr. Ritchie, president of the Chicago Motor Coach Company,
is questioning a poor, unfortunate driver who had smashed into
an expensive limousine. An investigation of the accident showed
that the misfortune had resulted from nothing but downright
carelessness on the part of the driver. He had been driving along
without having his mind on what he was doing. Instead of clos-
ing the incident by firing the man Mr. Ritchie was curious to
discover what the real cause of the trouble had been. The man
had been a top-notch driver for a period of several years.
"'Now tell me about this accident, Jim,' said Ritchie.
"'There's nothing to tell, Mr. Ritchie,' he said, his voice getting
husky. 'I was to blame. I haven't a leg to stand on. My mind was
wandering and I never saw the blooming machine until I had
crashed into it.'
"'But Jim, if you weren't thinking of your driving, what were
you thinking of?'
"'Well, Mr. Ritchie, if you must know, I was trying to puzzle
out what I could do. You see my wife's sick and ought to be in
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HOW TO CONCENTRATE
the hospital, and doctor's bills have been heavy, and I haven't
got the money to send her there, and—' The tears came into his
eyes.
"Could you blame that poor chap for letting his mind wander?
And to think that we almost fired him! . . . What did we do?
Why we sent his wife to the hospital and sent him to the country
for a fortnight. She came back well and he came back happy
and remained thereafter one of our best drivers."1
Is it any wonder that this man had an accident? Is it anything
but natural that he should find himself continually thinking
about his wife and his financial troubles instead of his driving?
It is clear that when we are engrossed in thoughts of one sort
we cannot concentrate on something which is foreign to that
subject. We concentrate always on the thing in which we have
the most interest.
Ritchie was perfectly correct when he asked the man, "If you
weren't thinking of your driving, what were you thinking
of?" He knew that the mind is always active and if we are
not thinking of one thing we must be thinking of something
else. Furthermore, if that "something else" crowds out what we
should be thinking of we can be sure that it means more to us
than the thing which it pushes to one side.
If we are interested in a thing it is no task to concentrate on it.
We cannot do anything else. Consequently, if we wish to concen-
trate on a particular subject, we must get interested in it. The
secret of concentration is to become interested in what we are
doing.
Hearst Takes Over a Bankrupt Newspaper
William Randolph Hearst made a success in the newspaper
game because he liked it, because he was interested in it. In the
beginning of his career he had opportunities that looked more
promising than the newspaper business but he wisely passed them
by in favor of a career more to his liking.
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MAKING THE MOST OF YOUR LIFE
It was a momentous choice he made in that interview with his
father, Senator George Hearst, way back in 1887. William was
then a shy, gentle, smiling boy when his father broached the
subject of a career to him.
"'I assume that you are not content to live simply as a rich
man's son, but that you want to get out and do something for
yourself.' ,
"'That's right, Father.'
"'I have great ranch properties which you might develop.'
"The young man shook his head vigorously. No, he did not
want a ranch.
"'Mines?'
"Another emphatic shake of the head.
"'What do you want?'
"'I want the San Francisco Examiner.'
"'Great God!' cried the Senator, throwing up his hands.
'Haven't I spent money enough on that paper already? I took it
for a bad debt, and it's a sure loser. But, if you are set, Will, and
want it, go ahead.'
"So Will Hearst of Harvard, gay and successful manager of a
college paper, at twenty-three years and ten months, became
proprietor and sole owner of a daily newspaper. Undoubtedly
to his adventurous nature the newspaper world was an enchanted
playground in which giants and dragons were to be slain simply
for the fun of the thing; a never-never land with pirates and
Indians and fairies; a wonderful, wonderful rainbow, with un-
counted gold at the other end of the arch."
This spirit of adventure, this tremendous interest in the under-
taking made him devote himself to the task with a zeal which
no amount of prodding or sense of duty could ever inspire. He
did not have to force himself to concentrate on his job, he could
not help devoting himself to a task he loved so dearly. "Within
two years he . . . had converted the Examiner into the greatest
feature newspaper in the West—and within five or six years the
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HOW TO CONCENTRATE
paper had become by far the greatest money-maker on the
coast." 2
Get interesting work and the rest is easy.
If you are doing work you cannot possibly like, get out of it.
But, the strange part of it is, if you work at a job you will usually
find that you will learn to like it. The reason Hearst liked the
newspaper business was that he worked at it in college and
through this work developed the interest which later made him
so successful. It pays not to be too sure that you cannot like a
thing until you have given yourself a chance to like it by work-
ing at it.
Grozier Finds New Use for an Elephant
Edwin A. Grozier, the man who made The Boston Post, once
enlisted the interest of a great number of children in the buying
of three elephants by getting them to work. His paper decided
to buy the elephants and present them to the zoo.
"Now we were perfectly willing to pay for the elephants our-
selves," he relates; "but we did not do that. We asked the chil-
dren in and around Boston if they wouldn't like to be partners
in owning those elephants. We asked them to send in their con-
tributions, even if they could only give a penny apiece. And we
said we would print in the Post the names of every single
contributor.
"The Post did pay several thousand dollars of the purchase
price, which was some ten or fifteen thousand dollars. I don't
recall the exact figure. But most of it came from the children.
We printed columns of names every day. Thousands of children
gave only a penny each. It cost us then about thirty cents a line,
on an advertising basis, to print those acknowledgments of
penny gifts. But every child who had given one cent, wanted to
see his name in the paper and was thrilled by the thought that
he owned part of an elephant." 8
Do something and you will develop an interest in the thing
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MAKING THE MOST OF YOUR LIFE
you do. Most complaints about the distasteful nature of a task
come from persons who have not given it a fair trial. Work
breeds interest. Develop an interest and you will concentrate
without effort.
We all concentrate. It is merely a question of what it is we
concentrate upon. If our dominant interest is not in harmony
with our business, the business will suffer. If we concentrate
continually on trivial incidents in life, if we "butterfly around,"
as Edison so aptly put it, we will be the useless woolgathering
type of person.
Edison Forgets His Name
Daily events are trivial things to a person engrossed in a real
problem. For example, when Thomas Edison was working on
the quadruplex telegraph he could think of little else. One day
he was waiting his turn in line to pay his taxes but his mind was
intent upon the telegraph he was perfecting. Suddenly he heard
the man at the window say, "What name?" Brought thus sud-
denly to earth he could not remember his own name and the
impatient clerk ordered him to the end of the line while he
thought of it.4
It is impossible to force yourself to concentrate on a problem;
you must become so interested in it that it dominates all your
thinking and such interest is the end result of much work on
the problem.
Concentration is the habit of being interested in a specific
problem. For example, when Mr. Frew, president of the Corn
Exchange Bank of New York, becomes engrossed in a problem,
time never dawns on him; nothing else exists for him. "A waiter
at one of the restaurants who had planned some particularly
dainty dish to please him, remarked mournfully: 'When Mr.
Frew is thinking, I could serve him paper and he'd eat it.'"11
Alexander Graham Bell once remarked: "Concentrate all your
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HOW TO CONCENTRATE
thoughts upon the work in hand. The sun's rays do not burn
until brought to a focus." 6
Such a focusing means getting rid of useless brain luggage.
Giannini, the great banker, learned this device. He says: "I have
interested myself only in things of interest to me in my business.
I have avoided loading my mind with stuff of no earthly use
tome."7
How can one learn this habit of excluding useless baggage
from his mind and focusing all one's energies upon the problem
in hand?
Begin by applying yourself for short periods of time. It is
much better to have a few moments of concentrated interest than
to attempt to force yourself over longer periods when conditions
are unfavorable. Harriman, the great railroad builder, says that
his decisions, which were often monumental, were the product of
brief periods of intense application in which he reviewed all the
conditions and elements involved, and forged his conclusions, as
it were, at white heat.8
It also pays to take up important problems at a time when
you are best able to devote yourself exclusively to such problems.
The time of day may vary with the individual and you may
have to experiment to find the time of day which suits you best.
Dr. Frank Billings, dean of Rush Medical College in Chicago,
says that he was never able to concentrate very well in the morn-
ings. He did most of his work alone and at night.9 Other persons
have reported that they can do their best thinking in the morn-
ings.
General Joffre Too Absorbed to Defend Himself
Most persons find it necessary to be alone in order to concen-
trate, especially before concentration becomes a fixed habit. Gen-
eral Joffre, for example, "from his early days was in the habit of
taking long walks by himself in order to think out his problems.
.. . An anecdote is told by his sister Madame Artus about one of
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MAKING THE MOST OF YOUR LIFE
his walks: 'He came to Rivesaltes on a visit, and one day he
walked as far as the cite de Prats-de-Molls. The famous fort
constructed by Vauban attracted his attention, and he began
to examine it with the interest of a professional fortress builder.
The corporal of the battery decided that the man in the civilian
dress was nothing but a German spy, so he promptly arrested
him. Did my brother protest? Not he. He permitted himself to
be brought before the officer, and proved not to be a German by
speaking in as broad a Catalonian dialect as only a native of the
Pyrenees could do. "Why did you not tell them who you were?"
we asked him on his return. "I was thinking of the fort," he
replied, unconscious of anything unusual in his behavior.'"10
Go off alone where you can give yourself to the things that
interest you and the habit of concentration will grow gradually
until, like General Joffre, you find yourself completely absorbed.
Outsiders laugh at people like Joffre, Edison, Bell, and Frew.
They call them absent-minded. But these "absent-minded" people
who have learned to become completely engrossed in a subject
do not think they are doing anything unusual and, as a matter
of fact, they are not. They have merely learned the habit of
becoming absorbed in something which, to them, is extremely
fascinating. The same things are not interesting to the outsider,
hence he cannot understand this absorption.
Grover Cleveland was accustomed to keep the door of his
office open. "Such was his power of concentration that he was
not disturbed by the many visitors freely trooping in and out"
through the outer room.11
"Classmates of Theodore Roosevelt at Harvard were fond of
telling how he could settle himself in a room filled with noisy
undergraduates, open a book and master the next day's lesson,
utterly oblivious of the tumult around."12
Roosevelt learned the habit of concentration when he was
young and that is the best time to learn it. Other men have
learned it later in life. The important thing to remember is that
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HOW TO CONCENTRATE
it is learning to become absorbed in a specific subject. It is
learning to be interested in what you are doing.
The secret of concentration is to become interested in what
you are doing.
If possible select a vocation in which you are interested and
devotion to that vocation will be relatively easy.
Wor\ing at an uninteresting tas\ will tend to make it interest-
ing. The more you work at any job and the more you know
about it the easier it will be to concentrate on it.
Focus your interest on a specific thing. You cannot concentrate
on any big, vague subject, nor on several things at once.
Begin the habit of being interested in a small way. Select some-
thing simple, devote a short time to it at first, and select a time
and place where there are few disturbing influences.
Do not try to concentrate. Get interested and concentration will
take care of itself.
References for Chapter XI
1. Merle Crowell, American Magazine (May 1923), p. 120.
2. John K. Winkler, William Randolph Hearst, Simon and
Schuster, 1928, pp. 64-68.
3. Keene Sumner, American Magazine (Jan. 1923), p. 120.
4. Interview with Charles Edison, Aug. 5, 1930.
5. Helen Christine Bennett, American Magazine (Sept. 1923),
p. 148.
6. Orison Swett Marden, How They Succeeded, Lathrop, Lee &
Shepard Co., 1901, p. 35.
7. B. C. Forbes, Men Who Are Making the West, Forbes Publish-
ing Co., 1916, p. 226.
8. Walter Dill Scott, Increasing Human Efficiency, Macmillan,
1923, p. 16-17.
9. Interview, June 3, 1929.
10. Alexander Kahn, The Life of General Joffre, Frederick A.
Stokes, 1915, p. 25.
11. William Gorham Rice, Century, Vol. 116, p. 744.
12. Frederick S. Wood, Roosevelt as We Knew Him, John C.
Winston Co., 1927, p. 4.
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XII
Making Your Work Count
Lucky Is the Man with Too Much to Do
MacDowell Profited by His Boss's Laziness
Westinchouse Starts a Competition
Astor Learns the Fur Business While Ice-bound
''r tnless a man undertakes more than he possibly can do
L-l he will never do all that he can do."1 These words,
spoken by Henry Drummond, marked a turning point in the
life of Samuel S. McClure.
Downcast, discouraged, sick in body, and about to be swal-
lowed in the panic of 1893, Samuel S. McClure, the founder of
McClure's Magazine, was unburdening his troubles to the great
Henry Drummond. Starting as a poor boy, McClure had to work
for every penny he ever got, sometimes against great odds. At
the age of thirty-six, he launched his magazine with his hopes
running high. Now it looked as though he were going to be
crushed in the financial panic. He told Drummond that he did
not see how he could possibly put through the task he had under-
taken—that he did not feel strong enough to do it and ended by
saying that he seemed always to be undertaking more than he
could do.
Did Drummond tell him to give up part of his work? Not
he. He was too wise for that. He told him that a man does his
best work only when he has undertaken more than he can do.
He encouraged him to keep on fighting. His reply disclosed
one of the most important secrets of successful work, a reply
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MAKING YOUR WORK COUNT
that set McClure back on his feet, filled him with an inspiration
to go ahead, and which he never forgot. You can do your best
work when under the pressure of more than you can do.
Having much work to do keys up a man as nothing else can
do. It is a challenge which calls forth all that is in him, and it is
a pleasant challenge which the virile man cannot resist. William
Wrigley had on his office wall the motto: "Nothing is more fun
than to have a little more to do than you can get through with." 2
Without this incentive one is tempted to relax, to take it easy
and, as a result a person grows stale, fails to grow as he should,
and accomplishes only a fraction of what he could do.
The happy man is the busy man. He is so happy in his activity
that he has little time to talk about how hard he is working and
you seldom hear him complain. The complainer is the one who
is doing little but is worrying about it. It is the worry that wears
and not the work. Walter Dill Scott, president of Northwestern
University, says: "Overwork is not so dangerous or so common
as is ordinarily supposed. . . . Many persons confuse overwork
with what is really underwork accompanied with worry. ... A
successful day is likely to be a restful one, and an unsuccessful
day an exhausting one. The man who is greatly interested in his
work and who finds delight in overcoming the difficulties of his
calling is not likely to become so tired as the man for whom
work is a burden." 3
Load up with more than you can do. Use this work as an
incentive to do all you can and end each day with a glow of
satisfaction that you have been able to accomplish as much of it
as you have. If you stew and fret when you have too much to do
you will use up your energy in worry instead of in accomplishing
your best. Get the attitude of William Wrigley and enjoy the
fun of making at least a dent in the pile of work which lies
ahead of you. If you have more than you can do you are not to
be pitied. Pity the poor fellow who has too little to do.
Patrick E. Crowley, former president of the New York Central
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MAKING THE MOST OF YOUR LIFE
Railroad, started at the age of twelve to take on jobs he was not
supposed to do, so that he always did more than he was expected
to do. He did not wait for the work to come to him, he went out
and got it. He started as a messenger boy and studied telegraphy
in the evenings. Not because he had to, did he study so diligently.
He wanted to. He could have had other good jobs on the rail-
road without telegraphy but he took on the task of studying it
because he thought it might help him. Not only did he study
telegraphy but everything else about the railroad and learned so
much that when they needed a train dispatcher in Buffalo, an
official of the company who had never seen him but had heard
of him said: "Send that young fellow Crowley, he knows his
trade and he knows every foot of the road." 4
Crowley learned, as many others have also learned, that it pays
to do more than is expected of you. Such additional work gives a
broader view of the business one happens to be in, a grasp and a
vision that cannot be obtained if one does only his allotted task
with machine-like precision and regularity. In Crowley's case it
was the direct cause of his early promotions.
MacDowell Profited by His Boss's Laziness
Charles Henry MacDowell, now president of the Armour
Fertilizer Works, stepped out of the position of stenographer by
this device of doing more than was expected of him. His first
job was under a lazy secretary who liked to get from under
every job he could. He found MacDowell to be a willing victim
and asked him to prepare a private telegraph code to be used by
Mr. Armour on a trip to Europe. The secretary's laziness gave
MacDowell his chance.
"Instead of getting up an ordinary code on a few sheets of
paper, he designed a little booklet, bound it in seal, and printed
the code in illuminated letters. When it was finished the secretary
handed in the code.
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"'You didn't do this,' said Mr. Armour.
"'No-o-o, sir,' stammered the secretary.
"'Who did?'
"'My stenographer, Charles MacDowell.'
"'Send him to me,' said Mr. Armour.
"'Young man'—as MacDowell came into the office—'how did
you happen to get my code up in this shape?'
"'I thought it would be handier for you, sir.'
"'When did you do the work?'
"'At home, nights.'
"'Hm-m-m. Glad to know it.'
"A few days later MacDowell was given a desk in the front
office and not long afterwards he was appointed to succeed the
secretary." 8
Joseph P. Day, the greatest real estate salesman in the world,
was able to take his first step toward being a salesman by will-
ingly doing a job which a fellow workman should have done.
This is the way it happened:
When fourteen years of age, he was working as an office boy
and it looked like an impossible leap to get into selling—the job
he wanted so much to do. "A big buyer from Chicago," says
Day, "came in late one afternoon, the third of July, and explained
that he was sailing for Europe on the fifth and wanted to place
an order before leaving. This would have to be done the follow-
ing day, which, of course, was a holiday. However, one of the
salesmen agreed to come to the store in the morning.
"The usual procedure was for the customer to look over the
samples and pick out the ones he thought he might want. Then
the salesman would have the rolls of goods brought up for
inspection.
"When the young fellow who should have carried up the rolls
in this case was asked to give up his holiday and work instead,
he declared that his father was so patriotic that he wouldn't
allow his son to desecrate the Glorious Fourth in any such fash-
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MAKING THE MOST OF YOUR LIFE
ion! Of course this was only an excuse. I knew the real reason
was that the chap was going to a ball game.
"I told the salesman I'd be glad to come and the result was a
promotion. By the time I was seventeen, I was a salesman." 8
When someone with whom you work is lazy, use that as an
opportunity to do more than is expected of you. It may have
very far-reaching results. Do not succumb to the temptation to
try to outdo him in laziness or complain about him. To do so
may be closing the door of opportunity to you. Most men who
have been markedly successful secured a large portion of their
experience by doing things entirely apart from their assigned
jobs, by performing other workmen's jobs, without pay, outside
of regular working hours, and often entirely unnoticed by either
the other men or their superiors.
"On a balmy spring evening in Detroit, some forty years ago,
a young man introduced himself at the baggage-room of the
Detroit and Cleveland lake steamship lines in a manner which
made the Irish baggage agent scratch his head in perplexity.
"'Ye say,' the agent repeated, 'that ye're goin' to help me in
my work—an' for nothing?'
"The young man had already peeled off his coat. Now he
tossed it with a business-like air over a near-by trunk.
"'Yep,' he grinned. 'I'm the new traveling agent, and I want
to find out how this line handles baggage.'
"'But, me boy,' pointed out the Irishman, more flabbergasted
than ever, 'it's after seven. Your quittin' time is five-thirty. An'
the company ain't payin' ye, no matter what time it is, to come
dirty in' yez hands with baggage!'
"'Oh, that's all right,' the young man assured him. 'This time
is on me. I'm out to learn something about the business besides
passenger work, and this strikes me as a good place to start in.'
"'Well, ye can help if ye want to,' the agent finally declared,
'but I'm a thinkin' that ye must be loony. Most lads the age of
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MAKING YOUR WORK COUNT
ye'd be glad to be out enjoyin' themselves on sich a fine an'
beautiful av'nin' as this.'"7
But he was not loony. This was the way this boy got the edu-
cation which landed him finally as president and general man-
ager of the Detroit and Cleveland Navigation Company. It was
A. A. Schantz.
Notice that this device of doing more than is expected of you
is effective only when it is done eagerly and in the spirit of fun.
These men all enjoyed doing the extra work they did. It would
not have been effective if they had done it complainingly, calling
the attention of their comrades or of their superiors to their self-
sacrifice, and inviting sympathy or praise for it. They wanted no
praise but the pleasure of doing what they enjoyed doing. The
attitude with which they did the work was more important than
the work itself.
Do more than is expected of you, but smile while you do it.
Westinghouse Starts a Competition
To compete with someone else is a sure way to spur yourself
to do your best work. Do your work in the same spirit with
which you engage in a competitive game and it will be both
more delightful and more efficient.
George Westinghouse applied this principle very effectively
in handling his men. "Of a skilled workman who was one of his
mainstays for years he once demanded: 'Miller, why are you
always so slow about getting out a job I order? Why can't you
be quick as Herr is?'
"And to Herr he said: 'Herr, why on earth can't you take
example from Miller, and do things promptly?'
"Some time later Herr had just returned from a business trip
and found awaiting him a message from his chief telling him to
have a certain casting made for immediate delivery to the Switch
and Signal Shops.
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"It was Saturday night but Herr had it done by Sunday morn-
ing. Early in the morning Westinghouse appeared at the shops.
"'Herr,' he said, 'did you get my message?'
"'I did.'
"'When are you going to pour that casting?'
"'It's poured already.'
"'Ha! How soon can you get it out?'
"'It's out."
"'Is that so? Where is it?'
"'It's at the Switch and Signal Shops.'" 8
Westinghouse was speechless. He was amazed at the effective-
ness of the device he had used to stimulate his foreman to execute
orders promptly. And what a thrill Herr felt when he saw the
unbounded approval of Westinghouse!
Theodore Roosevelt, whose name is synonymous with energy,
used the device of competition to keep himself keyed up but
he did not wait for someone else to arrange a competition or
for some outsider with whom to compete. He was eternally
competing with himself. He took stock of the things he had to
do and arranged a schedule so that he had an allotted time for
each item. Then he ran off each task in the allotted time. "He
never stopped running; even while he stoked, he fired; the
throttle was always open; the engine was always under a full
head of steam. . . . The schedule of engagements showed that
he was constantly occupied from nine o'clock in the morning
when he took his regular walk in the White House Grounds
with Mrs. Roosevelt, until midnight, with guests at both luncheon
and dinner. And when he went to bed he was able to disabuse
his mind instantly of every care and worry and go straight to
sleep and he slept with perfect normality and on schedule
time." 9
This careful planning of his work was the secret of Roosevelt's
efficiency. When a task was presented he estimated how long it
should take and found a place for it in his program of work.
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MAKING YOUR WORK COUNT
Since he would fit an important task into his schedule at as
early a time as he could, he was known to get things done ahead
of time in many instances. It is the unsystematic fellow who
comes up to the last minute without adequate preparation for an
important job. When Roosevelt, for instance, "accepted an invita-
tion to deliver an address or write an article, he would prepare
it immediately, even if the occasion were two, three, or even six
months off. . . . His promptness left him free for other things.
The President never seemed to be hurried, though he always
worked with a wonderful driving force. He seemed never to
waste any time. It was play or work, and both with his whole
might."10
No matter whether you have much to do or little, arrange a
schedule and live up to the schedule as nearly as you can. If you
have only enough to occupy you an hour arrange to do it in an
hour and play the rest of the time. It is foolish to dawdle a whole
day on a job you can do in an hour. If you have more than you
can do in the time you have available select the important items
and let the insignificant ones go, excusing yourself ahead of time
from the obligation to do them.
No one could run a factory without planning and yet many
persons think that they do efficient work merely by working
hard without any notion as to what they can hope to accomplish
in a day and how much must be left undone for lack of time.
The so-called strain of overwork is not due to overwork but
is due to a lack of planning and system. The victim of sloppy
working habits feels, "I must work, I must work, I must work,"
annoys himself by nagging at himself, cannot relax when the day
is over, and carries his work into his play and to bed with him.
Then he complains that he has to work too hard. You could not
herd a thousand men into a factory, give them a sermon on
industry, and, without any planning, expect them to turn out
automobiles or radio sets. Yet men treat themselves in this sense-
less fashion. It does no good to spur yourself to work hard if
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MAKING THE MOST OF YOUR LIFE
you do not know just what you ought to do. And in a well
planned day you should know just what you should be doing
each fifteen minutes.
John Wanamaker, Philadelphia's great merchant, was once
asked, "'How do you get through so much?'
"'By never doing the same thing twice.'"11
People who do not plan their work find themselves working in
circles, repeating what they have already done, getting in their
own way, and worst of all spending all their energy in worrying
because they are not accomplishing more.
Map out your work. Time so spent is well spent. You can
never be an efficient person if you do not. The test of efficient
work is: How well planned is your work? It is not: How hard
do you work?
The best kind of competition is to compete with your own
schedule. Keep a record of what you accomplish each day. Try
today to beat the record of yesterday. Plan tomorrow to beat
your record of today.
If you plan your work you will find that you can get your
ordinary tasks done in a shorter time, will have time to spare,
and you will find yourself casting about for something else to do.
In this way you will discover yourself forging ahead of your
less foresighted comrades. While they go plodding along, like
the snails they are, you will be finding extra time to do things
to improve your chances.
"More men fail because they are time-wasters than for any
other cause," said Frederick Douglas Underwood, president of
the Erie Railroad. "One man rises above another because he
saves time, while the other man wastes it. You cannot afford to
work six or eight hours and then put your brain to sleep. It is
physically harmful to work at manual labor all the waking hours
of the twenty-four, but I am sure it will never hurt you to keep
your mind active all the time, except when you are asleep."12
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Astor Learns the Fur Business While Ice-bound
The year after the Revolutionary War ended—1784—John Jacob"
Astor, a twenty-year-old German immigrant, was ice-bound for
two months in the Chesapeake on a ship bound for Baltimore.
Two months of discomfort, his little stock of money exhausted;
what an introduction to the land of opportunity he had pictured
to himself!
But these two months were not only not wasted, they opened
up to him the path that led to his extraordinary success. From a
fellow traveler he learned the important facts of the fur business,
valuable information that he wrote down in a little note book—
prices, the names of dealers in the great cities, and many other
important points. Young Astor was reaching out for knowledge
and wasting no opportunities to learn. And because of this
disposition a misfortune was turned into the key that unlocked
the gate of success for him.
He not only was enabled to gain from the inside the knowl-
edge of the business in which he was later to build up a far-
flung organization in the new country, but also he applied himself
and learned many facts which made it possible to lay the small
beginnings of his colossal fortune.13
While prospecting, a young man who later gained some promi-
nence, "fell down a one hundred and twenty foot shaft and broke
both his legs. While lying on his back in the hospital he threw
himself enthusiastically into the study of law, graduated in six
months, and was immediately admitted to a partnership in a law
firm."14
What appear to be misfortunes may be opportunities to do the
things we have wanted to do but have not found the time to do
in the ordinary run of affairs. It would have been easy for Astor
to have been so set on the one aim of getting to America that,
when stranded in the Chesapeake, he could say there was nothing
he could do till the ice thawed. The young prospector could not
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MAKING THE MOST OF YOUR LIFE
engage in his prospecting with a pair of broken legs; it was a
marvelous excuse for a rest. Rather, he made it a marvelous
chance to study law.
If you are lazy, you will welcome every misfortune as an
excuse for your laziness. If you are energetic you will turn what
looks like misfortune into an opportunity to do some of the
things you have wanted to do.
The only reason anyone works is to get something. As children
we must see the reward that we expect from our efforts and see it
pretty clearly if it is to motivate us to try. As we grow older we
learn to work for longer periods and for goals which are more
and more remote. This leads to persistence in a task even when
there is no immediate prospect of reward. But the reward is
there all the same. Persistence is nothing more than the habit of
keeping our hopes high, even when the goal is temporarily out
of sight. It is what we have already called the habit of success.
Behind all planning there should be a clear vision of the goal to
be achieved. The plan of work should be designed to bring us
closer to this goal, but, in addition, we should develop the habit
of continuing with our program even when the goal may be
temporarily obscured from our view.
George B. Dealey, head of The Dallas News, says: "I believe
that the effort you put into an undertaking is of greater conse-
quence than the result you accomplish."15
If you want to make your work count, start in with an easy
job and stick to it till you finish it, then take a harder one and
conquer it, and then tackle a still harder one. In this method
you can develop a bulldog grit that will take you through the
hardest and most distasteful jobs.
Carnegie at one time in his life was placed in a job where he
was forced to exercise all the grit he possessed to stick it out. He
describes it himself: "It now became my duty to bathe the newly
made spools in vats of oil. Fortunately, there was a room reserved
for this purpose and I was alone, but not all the resolution I
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MAKING YOUR WORK COUNT
could muster, nor all the indignation I felt at my own weakness,
prevented my stomach from behaving in a most perverse way.
I never succeeded in overcoming the nausea produced by the
smell of the oil. . . . But if I had to lose breakfast, or dinner, I
had all the better appetite for supper, and the allotted work was
done. A real disciple of Wallace or Bruce could not give up. He
would die first." 16
"Give me the choice between a man of tremendous brains and
ability but without tenacity, and one of ordinary brains but with
a great deal of tenacity and I will select the tenacious one every
time,"17 says Daniel Guggenheim, the philanthropist.
Or, as William Livingston, president of the Detroit Savings
Bank, says: "Genius is the power of making effort. It is nothing
but persistent patience!"18
Such persistence is not a gift. Carnegie was not born with a
gift which enabled him to stick at his job in spite of his nausea.
Persistence is learned by doing little things with thoroughness.
Even if the objective is small it can build up the habit of persist-
ence if it is achieved by sticking at a task until it is thoroughly
completed.
Charles H. Markham took his first step toward the presidency
of the Illinois Central Railroad by doing with thoroughness such
an insignificant job as sweeping a station platform. "'The first
time I ever saw Markham,' said E. F. Gerald, a former chief
travelling auditor for the Illinois Central Railroad, 'was down at
Deming. I was sitting in a private car in front of the station
platform when he came out in his blue shirt and overalls and
swept off the station platform. Something in the way he went
about it caught my eye. For he didn't miss any dirt or waste any
licks. He handled it like a brisk piece of engineering. Pratt, the
assistant general superintendent, was with me, and I called his
attention to the way the sweeping was being done, and said I
believed that fellow would bear watching. . . . Well, we did
watch him. We had him tried out after a while on some work
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MAKING THE MOST OF YOUR LIFE
at the station office and by and by as a result of it all, he was
given his first station agency.'"19
Little did Markham know that learning to do such a simple
job as sweeping the station platform in an efficient manner would
prove to be the first step in his march toward the presidency of
the road.
Charles M. Schwab says: "I have always felt that the surest way
to qualify for the job just ahead is to work a little harder than
anyone else on the job one is holding down. ... If you must be
a glutton, be a glutton for work." 20
Load up with more than you can do. It will act as a stimulus
to ma\e you do all that you can.
Arrange to compete with others or with your own record.
Nothing will draw the best from you as much as competition.
Do more than is expected of you. If you have lazy comrades
you can do their wor\ and thus learn more. If you complain
about them or try to outdo them in laziness you are hurting
yourself.
Organize your wor\ so that you have some definite objective.
It is better to get a job done in record time and then to play
than it is to dawdle at it for a long time, even if you have plenty
of time to do it.
Never do the same thing twice. You will not do so if you plan
your wor\ carefully.
Utilize your spare time to improve yourself. Events that loot,
likjr misfortunes may be utilized to improve yourself.
Learn the habit of persistence by stic\ing to little jobs till they
are done and done thoroughly.
Never be afraid of overwork Overwor\ will not hurt you. It is
only worry that does harm and well planned wor\ does not cause
worry.
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MAKING YOUR WORK COUNT
References for Chapter XII
1. Samuel S. McClure, Autobiography, Frederick A. Stokes, 1913,
pp. 223-224.
2. Interview, June 24, 1930.
3. Walter Dill Scott, Increasing Human Efficiency, Macmillan,
pp. 20, 22, and 167.
4. A. H. Smith, American Magazine (Dec. 1924), p. 92.
5. J. Ogden Armour, American Magazine (March 1917), p. 8.
6. Keene Sumner, American Magazine (Aug. 1924), p. 16.
7. Sherwin Gwinn, American Magazine (July 1925), p. 37.
8. Francis E. Leupp, George Westinghouse, Little Brown, 1918,
p. 236.
9. Enoch Burton Gowin, Developing Business Executives, Ronald
Press, pp. 109-110.
10. Oscar S. Strauss, Outlook (Oct. 25, 1922), p. 334.
11. Herbert A. Gibbons, John Wanamaker, Harper Brothers, 1926,
P- 330-
12. Helen Christine Bennett, American Magazine (May 1924),
p. 88.
13. Elizabeth L. Gebhaed, John Jacob Astor, Bryan Printing Co.,
1915, pp. 35-49.
14. B. C. Forbes, Men Who Are Making the West, Forbes Publish-
ing Co., 1916, p. 100.
15. George W. Gray, American Magazine (Feb. 1927), p. 10.
16. Andrew Carnegie, Autobiography, Houghton Mifflin, 1920,
P- 35-
17. B. C. Forbes, Men Who Are Making America, Forbes Publish-
ing Co., 1916, p. 174.
18. Thane Wilson, American Magazine (Jan. 1923), p. 51.
19. Alfred Pittman, American Magazine (Oct. 1921), p. 64.
20. Charles Schwab, Succeeding with What You Have, Century
Company, 1917, pp. 9 and 11.
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XIII
Rest and Relaxation
Work Hard and Relax Completely
Edison Took Naps on a Table
A Cardinal Jumps Chairs
Rest by Changing Occupations
Have a Hobby
//t^eople who can not find time for recreation arc obliged
I sooner or later to find time for illness,"1 said John Wana-
maker, a man who worked hard but always took time to conserve
his health through recreation.
"No one ever worked harder than Walpole." Yet "he was
irrepressibly gay, and the boisterous shout of his laughter was a
thing of which people wrote to each other."
Robert Walpole was one of the greatest of modern English
statesmen; burdened with responsibilities, harassed by petty
stiife, and annoyed by scheming politicians, but "he was the
wonder to his contemporaries for the ease with which he
handled his vast masses of public affairs."
How did he do it? How could he be saddled with work and
still be so carefree? He gave the solution when he said: "I put off
my cares when I put off my clothes."2 He could work because
he knew how to relax.
This same trait was possessed by William E. Gladstone. "When
the day's work was done—and it might be a very long and
anxious day—he never carried any remnants of it to bed with
him, but drew about him an impenetrable curtain, behind which
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REST AND RELAXATION
repose prepared him and fortified him for tomorrow. . . . The
ability to compel sleep whenever it was due or desired never
failed him." 8
Work hard when you work and relax completely when you
relax: is the magic formula for combining efficiency, happiness,
and health. To relax you must let go—let go your worries, your
problems, your interests, your conflicts, your disappointments,
your prospects—let everything go.
If you cannot sleep it is because you have dragged your cares
to bed with you and care is an annoying bedfellow—he will not
let you sleep but will keep pestering you with regrets about
what has happened, fears about what will happen, possible solu-
tions for unsolved problems, and trivialities that seem to pop up
from nowhere. Why let care spoil your rest? You can learn to
put off cares with your clothes just as Walpole, Gladstone, and
all the other men who have been efficient, happy and healthy,
have learned to do. Such learning will pay big dividends. If you
worry because you are not able to sleep at once you merely add
another care and are still less able to sleep. First learn to relax
in simple ways and when you have learned you will have no
trouble in sleeping.
Eugene Morgan Stevens, president of the Continental Illinois
Bank and Trust Company of Chicago, tells how he learned in
his boyhood the extremely valuable habit of relaxing in the
middle of each day. "When I was a boy working at the wagon
factory, I used to come home for lunch and my mother bade me
lie down after lunch for five or ten minutes. Boy-like I could see
no sense in that.
"'Never mind,' she would say; 'you just lie down and relax.
It will do you good.'
"I tried it. It did do me good. Within a very short time it
became a habit. I found I could simply 'wipe' everything off my
mind, and sometimes sleep for a few minutes, waking up re-
freshed and ready for more work.
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MAKING THE MOST OF YOUR LIFE
"The habit of relaxing at odd times has lasted, and I have
known occasions when it was of immense value to me. To this
day, where there is any need to, I can lean back in my chair at
the office, or in the seat of a train, forget everything, and inside
a couple of minutes am sound asleep, waking refreshed." 4
How easy it is to learn! Merely do it. What does it matter if
you do not sleep? Slump in your chair, let your mind drift,
think of something refreshing or soothing; and, whether you
sleep or not you will feel refreshed. Time taken in this manner
is well invested.
Edison Took Naps on a Table
Many persons wonder at the endurance of Thomas Edison. He
is reported to have gone for long stretches with no long periods
of sleep. He was able to do this because he knew the value of,
and made use of, temporary periods of complete relaxation. "It
often happened that, when he had been working to three or four
o'clock in the morning, he would lie down on one of the labora-
tory tables, and with nothing but a couple of books for a pillow,
would fall into a sound sleep."6 In a quarter or half hour he
would wake up, refreshed and ready to go to work again.
By recuperating with these short rest periods he was able to
continue his work for long stretches, until he had finished the
job he was so engrossed in that he could not let it go. Then he
would take a long rest. On one occasion he worked for sixty
consecutive hours at the end of which period he slept for thirty-
six hours.6 Edison knew how to work but he also knew how
to relax. The two are inseparable.
But naps are not the only means of relaxation. Men who work
hard have learned various little devices which they use as
momentary diversions. These diversions act as means of rest and
recuperation and are almost as essential as the ability to go into
a complete sleep.
Humor is one of these devices. Edison always had time for
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REST AND RELAXATION
a bit of fun or a good story. Abraham Lincoln was widely known
for his ability to inject humor into periods of great stress, a
device which doubtless saved him from unbearable tension.
Henry Justin Smith, managing editor of The Chicago Daily
News, was in the habit of taking lunch with a group of friends
whom he incited to a daily broadside of "kidding." Each was so
intent on keeping up his part of the game that he had no time to
think of serious business and at the end of the lunch was able to
return to work greatly refreshed.7
In the office of Charles W. Galloway, vice-president of the
Baltimore and Ohio Railroad, there is at one side a big table with
sixty elephants on it. The elephants are of porcelain, bronze,
and other materials and Mr. Galloway has spent much time
collecting them. Every hour or so he gets up from his desk and
walks around the table, moving one elephant here and another
there. This is his unique way of momentarily resting from his
mental work.8
Probably the more childish the device the more effective it is
in bringing about a complete diversion. Napoleon's favorite
game, for example, was blind man's buff.9
A Cardinal Jumps Chairs
Still more unique was the method used by Cardinal Mazarin.
He "was fond of shutting himself up in a room, and jumping
over the chairs, arranged in positions varying according to the
degrees of difficulty in clearing them."10
Of course, these men had to maintain their dignity, and
usually did their little antics in private. Outsiders usually consider
dignified men incapable of such childish performances but that
is because they do not realize the necessity of momentary periods
of complete release from the arduous tasks they must perform.
The more childish the trick the more valuable it is.
Each man should have some diversion. Whether it is merely
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MAKING THE MOST OF YOUR LIFE
getting up and walking around the office, looking out the
window, lighting a cigarette, cigar, or pipe, walking around the
block, spinning yarns, playing with toy elephants, or jumping
chairs, will depend upon the individual personality. It matters
little what it is you do, but do something to relieve the tension.
No man can work continuously without such diversions. If
you do not develop some such device systematically you will find
yourself growing stale.
Select the form of diversion which best suits you and practice
it systematically whenever you get feeling a little too tense,
when things begin to irritate you, or when you begin to feel
tired and you will be surprised how much refreshment it pro-
vides. Furthermore, if you train yourself to relax when you feel
the need of it, you will be enabled to take complete rest in times
of crisis.
A crisis can be handled much better if you do not let it inter-
fere with your rest. E. H. Harriman, the man who did so much
for the western railroads, was "absolutely unruffled by the stress
and strain of the great business struggles in which he constantly
took so prominent a part."
On the night before the great Wall Street panic of 1907, when
he had every reason to be worried, a friend who was staying with
him said, as they parted for the night: "'Good night to you; I
hope you will have a good night's sleep and that things will
straighten out in Wall Street tomorrow.'
"Harriman smiled and replied: 'I never stayed awake a night
in my life about business, and I'm not going to begin now.'
Next morning at the breakfast table he was as fresh and cheery
as usual, though he knew better than anyone else that the very
foundations of great business concerns and of Wall Street itself,
would totter on that day, and that ruin might come to the most
powerful."11
Napoleon Bonaparte, in the midst of a two day battle and
entirely exhausted, ordered his man to spread a bearskin for
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REST AND RELAXATION
him on the battlefield, gave orders to be called in twenty minutes,
lay down, and fell fast asleep. He slept for the prescribed period
to awaken fully invigorated.12
The dashing Garibaldi was accustomed to stretch out in his
tent and relax for short periods during battle. Colonel Roosevelt
retired early in the Pullman which carried him to the Chicago
convention of 1912. Bryan, when in the midst of a deadlock
which threw all of his comrades into extremely high tension,
retired to his room, threw off his coat and, oblivious to the bustle
of the delegates around him, slept soundly for an hour.18
On the night of William H. Taft's election to the presidency
in 1908, when it was evident that he had been victorious, some
cadets from the Woodward Academy in Cincinnati decided that
they would call upon Mr. Taft and congratulate him. At their
summons the butler opened the door and seemed surprised to see
them at one o'clock in the morning. He informed them that Mr.
Taft was in bed and asleep. It appeared that he had gone to bed
at nine o'clock and had left strict instructions that he was not to
be disturbed, not wanting to lose a night's sleep even to find out
whether he had been elected President of the United States.14
Another instance of tremendous working ability coupled with
the ability to relax is to be seen in Gustavus F. Swift, a man
who attained his success through a surpassing display of courage,
patience, and perseverance. He had tremendous driving power
but knew how to relax when the time came. "He was usually in
bed by ten o'clock and refused to have his hours of rest broken
into even by calls that to the ordinary man would have seemed
imperative. . . . One night the telephone rang persistently and
roused one of the maids. She called Mr. Swift, but he refused
to go to the telephone. The maid, however, was troubled and said
they wanted to tell him that 'his packinghouse was burning
down.' All he said was: 'Have them tell me what happened at
seven o'clock in the morning.' . . . He knew how to conserve
his strength and to apply it when it would be effective."15
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MAKING THE MOST OF YOUR LIFE
These men all knew how to use their energy to accomplish
things. They worked hard. But they also knew that when there
was nothing they could do, it was useless to consume energy
in vain stewing and fretting. They relaxed and rested so that
they could take up the battle with renewed vigor at the proper
time.
Rest by Changing Occupations
A change of occupation is an excellent way to obtain rest.
John Wanamaker once was asked what he did for recreation.
His reply was: "Why, I change from one thing to another. My
wholesale business is entirely different from my retail trade. . . .
I take that up and get a rest from this. I change about. I have so
many things that interest me that I get a constant variety from
attending to all of them."16
When tired of one occupation, change to another and you will
find that such a change rests you. Many men who must work
hard and incessantly use this device to accomplish much and at
the same time provide adequate rest. Roosevelt, Gladstone, and
Ford all testify to the effectiveness of this procedure. Roosevelt
accomplished so much because he could jump from one piece
of work to another. Change of occupation was his method of
resting.17
Hence, the value of making a definite schedule for the day's
work in advance is apparent. It is extremely inefficient to work
at one task until completely fatigued and then change reluctantly
to another. Divide up the day into relatively short periods. Work
during one period on one task, then change to another, and
another and then finally back to the first. Much more can be
accomplished in this fashion and, at the end of the day, you will
feel relatively fresh.
Strange as it may seem, relaxation may bring the solution of a
problem which eludes us when we are straining for the solution.
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REST AND RELAXATION
We struggle and struggle to get the answer, but the more we
strain the more it seems to evade us. Our mind seems to be going
around in a circle. When this happens it pays to drop the ques-
tion and go on to some other job. Often, when we are not
thinking about it at all, the solution will seem literally to "pop"
into our minds.
David McLain, one of the most remarkable foundry experts
this country ever produced, relates such an experience, which
is by no means unique, but can be duplicated by many great
thinkers. He was experimenting with a steel and an iron bar and
noticed that in the smithy's coke furnace the steel melted first.
In the laboratory, when melted in a crucible, the iron melted first.
Why this strange paradox? "For weeks he wondered about this
apparent contradiction. . . . Lying in bed one night the idea
popped into his head . . . that the steel bar, when melted in the
laboratory crucible had not come in contact with the coke.
In the blacksmith's fire it had.... The coke was high in carbon.
Evidently the steel had absorbed some of the carbon from the
blacksmith's fire" and thus reduced its melting point.18 Experi-
ments demonstrated the correctness of this solution.
Emotional tension and worry interfere with clear thinking.
If the solution of a problem does not seem to come we are
likely to become irritated and determine to "get it or die." This
attitude makes it almost impossible to arrive at a solution. The
thing to do is to forget it, do something else, or relax entirely.
When fresh you can come back to it; but, in many instances, the
answer will come, not in periods of intense strain, but when you
are relaxed and not thinking of the problem at all.
Have a Hobby
Above all, every man should have a hobby—if possible some-
thing in which he can excel—certainly something he takes keen
delight in doing. Such a hobby provides an ideal form of relaxa-
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MAKING THE MOST OF YOUR LIFE
tion. One does not need to have any other reason for his hobby
than the desire to do it, and in cultivating this attitude—doing a
thing for sheer delight—we foster the attitude which should
be behind one's work.
We have said that all our work should be done in the spirit of
play, we should delight in doing it. A hobby helps to keep
this attitude in fine fettle. It may be that the necessity for persist-
ing in our serious vocation may take the edge from the pleasure
we ordinarily would get from it. Go to a hobby and you will be
able to strengthen your feeling of delight in an activity for the
sake of that activity alone. Refreshed in this manner you can
carry the same attitude back to your work. A hobby should
not be a substitute for work but a means of recreation and a
creator of enthusiasm which can be transmitted to your work.
A prominent sales manager19 sent cards to all his executives
asking them to name their hobby and to indicate what proficiency
they had reached in it. He found that practically all of them had
some favorite hobby and many of them had become quite pro-
ficient. One was the amateur golf champion of his state, one held
the world's record for a continuous run at pocket billiards, and
one was a dramatic critic for one of the metropolitan dailies.
Walter Dill Scott, president of Northwestern University, says
on this subject:
"Upon entering business every young man should select some
form of endeavor or activity apart from business to which he shall
devote a part of his attention. This interest should be so absorb-
ing that when he is thus engaged, business is banished from
his mind.
"This interest may be a home and family; it may be some form
of athletics; it may be club life; it may be art, literature, philan-
thropy, or religion. It must be something which appeals to the
individual and is adapted to his capabilities. Some men find it
advisable to have more than a single interest for the hours of
recreation. Some form of athletics or of agriculture is often
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REST AND RELAXATION
combined with an interest in art, literature, religion, or other in-
tellectual form of recreation. Thus Gladstone is depicted as a
woodchopper and as an author of Greek works. Carnegie was de-
scribed as an enthusiast in golf and in philanthropy. Rockefeller
is believed to be interested in golf and philanthropy, but his
philanthropy takes the form of education through endowed
schools. Carnegie's philanthropy was in building libraries. If the
lives of the great business men are studied, it will be found that
there is a great diversity in the type of recreation chosen; but
philanthropy, religion, and athletics are very prominent—perhaps
the most popular of the outside interests.
"Hence young men should in their youth choose wisely some
interests to which they may devote themselves with perfect aban-
don at more or less regular intervals throughout life." 20
No matter what it is, select some interest aside from your main
vocation. Select the thing you like to do best and do it for sheer
fun. The hobbies that you may select are as broad as life itself.
Some that have been followed, together with the names of some
of the men who have adopted them are given in the following
list. If you are at a loss what to select this list may give you a
suggestion:
Art—Clemenceau, Alexander Hamilton, James J. Hill, Theodore
N. Vail.
Bicycle riding—Arthur J. Balfour, James Stillman.
Boys' clubs—E. H. Harriman.
Boxing—E. H. Harriman.
Bricklaying—Winston Churchill.
Camping—E. H. Harriman, Cyrus McCormick, Eugene M.
Stevens.
Canoeing—Cyrus McCormick.
Cards—Herbert Asquith, H. C. Frick, Charles M. Schwab.
Cattle breeding—James Stillman.
Choral singing—Lord Alverstone.
Chopping wood—Cyrus McCormick.
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MAKING THE MOST OF YOUR LIFE
Collecting—(antiques) Henry Ford, (art objects) W. R. Hearst,
(paintings) Clemenceau, Elbert Gary, (watches) H. J.
Heinz.
Cricket—Lord Alverstone.
Croquet—John Wanamaker.
Curios—Clemenceau.
Detective stories—Wm. H. Baldwin, Arthur J. Balfour, Thomas
A. Edison, Herbert Hoover, Charles Evans Hughes, Nicholas
Longworth, John J. Pershing, Woodrow Wilson.
Dogs—J. P. Morgan.
Driving—Albert Billings, E. H. Harriman, J. D. Rockefeller,
Montgomery Ward.
Farming—Alexander Hamilton, E. H. Harriman, Samuel Insull,
Charles M. Schwab, Theodore N. Vail, Thomas E. Wilson.
Felling trees—William E. Gladstone, William Pitt.
Fishing—Wm. H. Baldwin, Andrew Carnegie, Grover Cleve-
land, Calvin Coolidge, Clarence Dillon, Thomas A. Edison,
Lord Grey, E. H. Harriman, H. B. Hepburn, James J. Hill,
Herbert Hoover, Lord Northcliffe, Eugene M. Stevens,
Montgomery Ward.
Flowers, gardening, horticulture—Lord Grey, Alexander Hamil-
ton, Thomas Jefferson, Edward E. Loomis, William Pitt,
John D. Rockefeller, Frank Wetmore.
Forestry—E. H. Harriman.
Golf—Herbert Asquith, Arthur J. Balfour, Cyrus Curtis, Mar-
shall Field, H. C. Frick, H. B. Hepburn, Lloyd George,
Nicholas Longworth, Andrew Mellon, C. F. Murphy, Lord
Northcliffe, John D. Rockefeller, Charles M. Schwab, Alfred
E. Smith, William Howard Taft, John Wanamaker, Wood-
row Wilson.
Hiking—W. R. Hearst, Charles Evans Hughes, Cyrus Mc-
Cormick.
Horses—James J. Hill, John D. Rockefeller.
Humor—Abraham Lincoln.
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REST AND RELAXATION
Hunting—Grover Cleveland, Clarence Dillon, E. H. Harriman,
James J. Hill, George Washington.
Hunting big game—H. B. Hepburn, Theodore Roosevelt, Lord
Wellington.
Metallurgy—Charles S. Parnell.
Music—Clarence Dillon, Elbert Gary, H. L. Higginson, Charles
M. Schwab, Eugene M. Stevens, Duke of Wellington.
Nature study—Thomas Jefferson, Cyrus McCormick.
Novels—Herbert Asquith, H. C. Frick, Charles Evans Hughes.
Organ music—Andrew Carnegie.
Parchesi—Thomas A. Edison.
Photography—W. R. Hearst, James Stillman.
Pigeons—Andrew Carnegie.
Polo—Charles Sabin.
Reading—Andrew Carnegie, Rufus Choate, Charles G. Dawes,
Clarence Dillon, Elbert Gary, Wm. E. Gladstone, James J.
Hill, Herbert Hoover, Colonel House, J. P. Morgan, C. F.
Murphy, Napoleon, Lord Northcliffe, W. A. Paine, Lord
Roberts, Theodore Roosevelt, John Wanamaker, Woodrow
Wilson.
Referee—Lord Alverstone.
Riding—J. H. Barringer, Joseph Choate, Cyrus Curtis, W. R.
Hearst, Thomas Jefferson, Andrew Mellon, Mussolini, John
J. Pershing, Theodore Roosevelt, Gerard Swope, John Wana-
maker, George Washington, Duke of Wellington.
Shooting—Arthur J. Balfour, Grover Cleveland, Calvin Coolidge.
Skating—John D. Rockefeller.
Social reform—Wm. H. Baldwin, Pierre du Pont.
Sunday school teaching—John D. Rockefeller, Alfred E. Smith,
John Wanamaker.
Tennis—Lord Alverstone, Arthur J. Balfour, Admiral Beatty,
J. P. Morgan, Duke of Wellington.
Travel—You cannot go wrong on this. They all do it.
Theatre—Herbert Asquith.
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MAKING THE MOST OF YOUR LIFE
Violin—Thomas Jefferson, Mussolini, Duke of Wellington.
Walking—Edgar S. Bloom, Calvin Coolidge, H. C. Frick, Wm.
E. Gladstone, James J. Hill, Charles Evans Hughes, Lord
Northcliffe, Theodore Roosevelt, John Wanamaker.
Window shopping—William Randolph Hearst.
Writing—Andrew Carnegie, James J. Hill.
Yachting— J. H. Barringer, J. P. Morgan.
References for Chapter XIII
1. Russell H. Conwell, John Wanama\er, Harper and Brother,
1924, p. 183.
2. G. R. Sterling Taylor, Modern English Statesmen, Robert M.
McBride, 1921, pp. 83-84.
3. William H. Rideinc, Many Celebrities and a Few Others,
Doublcday Page, 1912, p. 320.
4. Neil M. Clark, American Magazine (Jan. 1928), p. 128.
5. George S. Bryan, Thomas A. Edison, Knopf, 1926, p. 115.
6. F. T. Cooper, Thomas A. Edison, Frederick A. Stokes Company,
1914, p. 92.
7. Interview with Charles Layng, June 1, 1929.
8. Interview with Charles Layng, June 1, 1929.
9. T. F. T. Dyer, Great Men at Play, Remington & Co., 1889.
10. Ibid., pp. 16-17.
11. George E. Kennan, E. H. Harriman, Houghton Mifflin, p. 389.
12. Emil Ludwig, Napoleon, Garden City Publishing Co., 1926,
pp. 388-389.
13. Enoch B. Gowin, The Executive and His Control of Men,
Ronald Press, p. 56.
14. Interview with Charles Layng, June 1, 1929.
15. Thomas W. Goodspeed, U. of C. Biog. Studies, 1922, Vol. I,
p. 192.
16. Russell H. Conwell, John Wanama\er, Harper and Brother,
1924, p. 183.
17. Regis H. Post, World's Worl(, Vol. 41, p. 583.
18. William S. Dutton, American Magazine (April 1926), p. 152.
19. Herbert R. Maxwell (pen name), System (Sept. 1926), pp.
291-292.
20. Walter Dill Scott, Increasing Human Efficiency, pp. 220-222.
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XIV
What and How to Remember
Blaine Remembers Casual Acquaintance After Twenty Years
Schantz Learned to Keep His Eyes Open
Reception Clerk Knows Ten Thousand Persons by Name
Wife Teaches Husband to Remember
Chauncey Depew once said: "Mr. James G. Blaine had an
extraordinary gift which is said to belong only to kings;
he never forgot anyone. Years after an introduction he would
recall where he had first met the stranger and remember his
name."1
"He would meet a man whom he had not seen for twenty years
and recall little details of their last interview. He would shake
hands with old farmers and remember their white horses and
the clever trades they made. 'How in the world did he know I
had a sister Mary who married a Jones?' said one fellow, and
went and voted for him. . . . One day a carriage drove up. 'I
suspect that carriage is coming for you,' said a friend. 'Yes,' said
Blaine, 'but that is not the point. The point is that there is a man
on that front seat whom I have not seen for twenty-seven years,
and I have got just two minutes and a half to remember his
name in.' He remembered it." 2
Al Smith is said to have an extraordinary memory. "He
puts a set of figures on a shelf in the back of his head and when-
ever he wants them, whether it is ten minutes or two years later,
he can find them."8 "His mind is a reliable file index of facts,
figures, stories, jokes, and names. He remembers the chorus of
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MAKING THE MOST OF YOUR LIFE
even the most obscure popular song of his boyhood. Further, he
can sing it, too." 4
What an advantage a man has who can remember! How we
envy such a person! We tend to think that he has some sort of
mysterious gift which has been denied us! But the true secret
is not the possession of some rare gift but the knowledge of how
to select the things we should remember and the use of a few
simple rules which will enable us to make the most of our
memory.
Don't excuse yourself by saying you have a poor memory.
Become familiar with the means which are at hand to make the
best use of what you have and you will be delightfully surprised.
* i. The first essential for memorizing is to become interested
in the things you wish to remember. Blaine could remember
people because he was interested in people. He liked them. He
was not working some trick to impress them; he was genuinely
anxious to know them better. Al Smith remembered many things
because he was alert and interested in everything around him.
Roosevelt possessed an amazing capacity for remembering names
and faces because he was interested in people and delighted with
every contact with others. "In a vast crowd he would see a
familiar face and cheerfully call a greeting to the man whom he
may have met only once or twice before." 5
"James J. Hill, who had perhaps one of the most remarkable
memories of any man in the country, used to say that it is easy
to remember things in which one is interested." 6
Become interested in the things you would remember and you
will not have to work to remember those things.
2. Understand what you would remember.
Walter Gifford, president of the American Telephone and
Telegraph Company, was asked how he was able to finish his
college work at Harvard in three years.
"'Walter,' a friend asked, 'you must have had your nose in a
book all the time you were at college!'
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WHAT AND HOW TO REMEMBER
"'But I didn't!' protested Gifford.
"'Then how did you get through your examination so easily?'
the man asked.
"'Well,' said Gifford, 'I didn't try to memorize a lot of unim-
portant details. I did try to understand the important facts! Those
were the ones that would be useful to me at examination time.
And if I understood them, I could remember them.
"'I haven't a good memory. When I was in school, I couldn't
memorize the multiplication table—not as a mere act of memory.
But if I understood the basic principles of a problem in arith-
metic or the meaning of historical events, I never forgot them.
"'To understand facts is the best aid to memory—and it is the
only way to make them useful. A man might remember hun-
dreds of facts; but how much good would that do him if he
didn't understand them?'"7
But how does a person become able to understand things? It is
easy. By hunting for relationships, likenesses, and differences.
Ask yourself: what, when, where, and how about everything
that is worth remembering. If it is too trivial to be worth such
questions it is not worth remembering anyway, so why try? A
memory is valuable only as it has many relationships to other
things. Hunt for those relationships and you have done the best
thing to enable you to remember. Don't clutter up your mind
with things that have no relation to anything else in your life.
Either find relationships or forget the things which have none.
Schantz Learned to Keep His Eyes Open
3. Observe carefully all the characteristics of the thing you
wish to remember. The more details you see the more you will
be lively to recall.
A. A. Schantz, one of the leading transportation men of the
Great Lakes, tells how his mother taught him to do this when he
was a little boy.
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MAKING THE MOST OF YOUR LIFE
"As soon as we were six years old, Mother began to teach us
how to observe and remember. If we went to a picnic, or to the
store, or even for a walk down the street and back, Mother
expected us upon our return home to repeat to her everything we
had seen—the people whom we had met, how they were dressed,
what they had said and done, where and how we had met
them.
"'When you are introduced to a person,' she instructed, 'try to
think of somebody this person looks like, so that you may asso-
ciate his face with that of some old friend. Look directly in the
person's eyes; and see if you can't find some peculiar feature of
the face that makes it worth rerriembering; and always repeat the
name when introduced.'
"The result is that even today, as I walk along the street, I
scan the face of every passer-by, and a month later, were he to
come into my office, I would be able to tell him just where,
at what time, and under what circumstances I had seen him on
the street." 8
Keep your eyes open. See things and you will remember. You
will never remember what you did not even see. Your eyes were
made to see with—so use them. Look! Look! Look! And then
look some more! Instead of trying to remember, try to look and-
observe—then you cannot help remembering. When you see
many things you will become interested and when you become
interested you will find that you understand more.
If you would build a good memory you must start at the
foundation and build up. You cannot start at the top and build
down. Observation is the foundation and any attempt to remem-
ber will topple if you have not built upon the habit of observa-
tion.
Schantz was fortunate in the fact that he learned this habit in
childhood. If you have not learned it you can do it now, even if
you are much older.
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WHAT AND HOW TO REMEMBER
Reception Clerk Knows Ten Thousand Persons by Name
Louis Dorn, the reception clerk of the White Motor Company,
is reputed to know ten thousand people by name and he learned
the trick after he became a man.
One day a man sauntered into the offices of the White Motor
Company. "He was of medium build, square-shouldered, and
bronzed by the wind and sun. The years and hardship had put
lines in his face and had turned his hair to gray. He had been
in South Africa, and had not set foot on American soil for
twenty-five years. Africa and time had so changed him that even
his own family had not known him.
"The benches were filled with waiting men. Dorn, the recep-
tion clerk, was jumping from telephone to desk, from desk to
telephone, with a dozen duties on his hands at once. The man
from South Africa stepped confidently up to Dorn's window.
"'Hello, Louis,' he said, and thrust out a browned hand. 'Here
is one face you've forgotten.'
"Louis C. Dorn looked up. For half a minute he scanned the
stranger's face and then his hand closed heartily over the ex-
tended brown one. He repeated the other's name."
Here is how he learned to do it:
'"One of my first jobs,' related Dorn, 'was in a retail store
here in Cleveland. I fitted shoes on a good many strange feet
in a day. Customers came and went but I didn't know them.
"'One day I went out and bought a ledger. After I had waited
on a customer, I put down his name in my book, the size and
style of shoe he had bought, the price paid, and anything else
worthy of note. I promised myself to recognize that man the
next time he came in, and to insure my doing this I took a
careful look at him. . . .
"'Thereafter I tried to remember the peculiarities of people
by associating the peculiarity with the name, the moment I
detected it again, I was given a clue to the name; the name, in
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MAKING THE MOST OF YOUR LIFE
turn, suggested facts previously set down in my book and which
I had taken care to memorize.
"'I did this for seventeen years. It was difficult at first. Grad-
ually it became easier. My eye, trained to detect individualities,
got so it caught them at a glance. Constant memorizing made
me less and less dependent on my ledger, until finally I did
without it altogether.
"'There was one man who, years ago, was given to wearing
very fancy striped and flowered vests. Then he got married and
I didn't see him for a number of years, during which time his
wife cured him of his taste for fancy attire. He showed up again
as soberly dressed as a minister, but his face suggested the
bygone vests, and from vests I recalled who he was.
"'It may be only an odd way of pronouncing a word, or an
odd droop of a shoulder or a way of walking, yet all of us
have these peculiarities that make us individuals. Take the pains
to hunt them out and you won't easily forget a man there-
after.'"0
Each time you meet a person add some new peculiarities to
those you have noted before. Keep looking for new things instead
of adhering to one simple feature. If you notice at the first
meeting that the man has a crooked nose, you may, in other
contacts, notice that he has a peculiar way of dropping his voice
at the end of a sentence, that he swings his arms in a character-
istic fashion when he walks, that he has a certain twist of his
mouth when he smiles, a different way of puckering his brow
when he thinks, that his trousers are always well pressed, his
ears protrude more than those of the average man, and the like.
These should not be isolated details, but they should all fuse
into a single individuality whom you cannot confuse with any
other.
Do this and you will find people more interesting and you will
enjoy it. Furthermore, do not study people in the spirit of criti-
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WHAT AND HOW TO REMEMBER
cism but with real interest and you will find that you learn to like
them better when you do so.
Use the same plan in learning to remember anything. The
plan will work not only with remembering people but in remem-
bering other things. If you are learning a poem, see new mean-
ings in it every time you repeat it. If it is a mathematical formula
study new factors each time you use it. See the new aspects in
every business deal. There is no better way than this to keep
from becoming an old fogy. The old fogy gets a few set patterns
and closes his eyes to new relationships. No experience is exactly
the same as any previous one, so do not permit yourself to assume
that it is.
Wife Teaches Husband to Remember
4. Spea\ or act out the things you would remember. We re-
member the things that we do better than the things we merely
think about.
John D. Rockefeller said that it was his "method to repeat over
and over several times anything that he especially wanted to
remember." 10 Abraham Lincoln had "the habit of reading out
loud to himself whatever he wanted particularly to remember."11
A thing done or spoken becomes a more intimate part of you
than something merely thought about. If you have to rehearse
alone do so, but, if you can find someone who is interested enough
to listen, rehearse to him. Thurlow Weed, the famous journalist,
editor of the Albany Evening Journal, and political leader, found
that his wife was able to help him to remember merely by listen-
ing to him.
"'I could remember nothing,' he says. 'Dates, names, appoint-
ments, faces, everything escaped me.'"
He began to train his memory by sitting down alone for fifteen
minutes each evening and trying to recall the events of the day.
After he had done this for some time his wife said to him, " 'Why
don't you relate to me the events of the day, instead of recalling
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MAKING THE MOST OF YOUR LIFE
them to yourself? It would be interesting and my interest in it
would be a stimulus to you.'
"'Having great respect for my wife's opinion, I began a habit
of oral confession, as it were, which was continued for almost
fifty years. Every night, the last thing before retiring, I told her
everything I could remember that had happened to me or about
me during the day. I generally recalled the dishes I had had for
breakfast, dinner, and tea; and the people I had seen and what
they had said; the editorials I had written for my paper, giving
her a brief abstract of them. ... I found that I could say my
lessons better and better every year, and instead of the practice
growing irksome, it became a pleasure to go over again the
events of the day.'"12
This narration of the events of the day fixed them more firmly
in Mr. Weed's memory and, in addition, made him alert to what
was going on around him. When he knew that he would be
called upon to report what was happening it made him pay
more attention to what was going on.
5. Use written notes to relieve your memory wherever it is
possible to do so. If you waste your energy trying to remember
trivial things you will not have enough left to devote to im-
portant matters. Have you ever worried away the best part of an
important day trying to remember to take home a loaf of bread
at night, or to stop at the corner drug store for a tube of shaving
cream? If shaving cream, razor blades, bread, or even flowers for
your wife bob up to annoy you when you are trying to concen-
trate on some important problem it means that you are wasting
energy. How much you lose in efficiency by trying to remember
such things you will never know until you adopt some more
reliable mechanical means of remembering.
One man, whose name it is best to withhold, gained a reputa-
tion with his wife for being extremely thoughtful and for having
a wonderful memory. He never forgot an anniversary, surprised
her with little gifts or articles for which she had expressed a
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WHAT AND HOW TO REMEMBER
fondness, with theatre tickets for plays she had said she would
like to see, and with little things she needed for the home. He
kept a little vest pocket note book and whenever a suggestion
occurred to him he jotted it down. He did not waste energy or
time during his busy day trying to remember these things nor
did he approach his home with the fear that he might be greeted
with disapproval for having forgotten something.
Marshall Field used a similar system with his business affairs.
He kept a "tickler" note book and entered items weeks ahead
so that when the appropriate time came he could carry out
suggestions which had occurred to him.18
Alexander Graham Bell was in the habit of jotting down
items which he wished to remember on a bit of paper he carried
in his waistcoat pocket.14 Herbert Hoover, "when he wants to
preserve a useful but fleeting idea, covers the first piece of paper
at hand—if there be nothing better the margin of a newspaper—
with hieroglyphic notes."16 Lloyd George "always carried with
him a small pocketbook, in which he jotted down ideas and
suggestions as they came to him in thought or talk."16 Al Smith,
famous for his remarkable memory, for many years kept a scrap
book of clippings from newspapers and magazines. He still car-
ries on the habit of clipping items of interest to him and has
carefully arranged files of them in his desk.17
Albert Brunker, president of the Liquid Carbonic Company,
is well-known for his unending supply of stories. His friends
often wondered how he was able to remember so many until
he disclosed the fact that he keeps a card index file with all his
stories classified and indexed under various headings. "I have
been collecting stories for years," he said. "When I am going to
make a speech I go through this file and pull out three or four
cards and slip them into my pocket."18
The experiences of these men indicate that it is wise to adopt
some device, wherever it is possible, to record things that you
wish to remember. The very act of recording it is valuable, it
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MAKING THE MOST OF YOUR LIFE
gives a motor expression which tends to fix the item. The record
serves as a reminder and so relieves you of the worry that you
might forget, leaving your mind free for more important matters.
6. Ma\e things desirable if you want to remember them. We
tend to forget the unpleasant features of a past experience and
remember the pleasant ones. Ernest Jones, a prominent psychia-
trist, says: "I have noted numerous instances of a purposeful
forgetting of appointments, particularly with patients. If a given
patient is very tedious and uninteresting, I am very apt to forget
that I have to see him at a certain hour, and if a doctor telephones
to ask whether I can see an interesting case at that hour I am
more likely than not to tell him that I shall be free then."19
Russell Conwell had met John Wanamaker for a brief inter-
view and then had not seen him again for ten years. "At this
second meeting Wanamaker came upon the platform where he
was to speak, amid applause and Chautauqua salutes. He glanced
at the press table with that quick glance of his, noticed the young
scribe who had interviewed him a decade before and, leaning
over the platform, grasped my hand cordially in recognition.
The incident demonstrated the famous merchant's marvelous
memory and the nobility and kindliness of his soul." 20 The kind-
liness was the secret of his memory. He was not playing to the
gallery, he really liked the young reporter and his recognition
was merely an expression of this affection.
"If you are not interested in other people, and in trying to
remember them," says Hugh S. Fullerton, "stay out of most
lines of endeavor. Go lock yourself down the cellar and try to
discover a cure for cancer. Choose some line where contact with
other human beings is not necessary. ... I have observed that
most of us can remember what we are interested in. If I bring
Jeremiah Gazoop around to see you, and if Mr. Gazoop says
that he will give you ten thousand dollars the next time you
recognize him on the street, you won't have any trouble remem-
bering him. You will look at his eyes, his ears, his nose, and his
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WHAT AND HOW TO REMEMBER
feet. You will scrutinize him from head to foot, and you will
pronounce his name over and over to yourself until you have it
letter-perfect. Then you will go out in the street and lay for him,
and if he appears you will spot him and collect the ten thousand
dollars.
"In other words, you suddenly sit up and take a tremendous
interest in Mr. Gazoop because you think that it will be to your
advantage to do so.
"And that is exactly why most of us forget most of the people
we meet. We are so self-centered and egotistic that we take no
interest in them. We get so interested in showing off ourselves
that we neglect to observe the other person. ... If you want to
remember people, cultivate an interest in them."21
AH the rules for memorizing may be summed up in the one
phrase: We remember what we want to remember, what is to
our interest or what we like. The other rules follow from this
one. They are simple, learn them and use them continually.
i. Become interested in the things you wish to remember.
i. Understand what you would remember. Understanding
comes from hunting for relationships, li\enesses, and differences.
3. Observe carefully all the characteristics of the thing you wish
to remember. The more details you see the more you will be
li\ely to recall. Keep your eyes open.
4. Speaks <*" out the things you would remember. We
remember things that we do better than things we merely thin\
about.
5. Use written notes to relieve your memory wherever possible.
Note books, date boo\s, ticklers, reminders, or even memoranda
on scraps of paper are all valuable.
6. Ma\e things desirable if you want to remember them. We
tend to forget the unpleasant features of a past experience and to
remember the pleasant things.
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MAKING THE MOST OF YOUR LIFE
References for Chapter XIV
1. Chauncey M. Depew, My Memories of Eighty Years, Charles
Scribner's Sons, 1922, p. 141.
2. Gamaliel Bradford, American Portraits, Houghton Mifflin,
1922, pp. 126-217.
3. Robert L. Duffus, Harper's Monthly, Vol. 152, p. 327.
4. John Winkler, Collier's, Vol. 76 (Oct. 31, 1925), p. 21.
5. Lillian Eichler, The Boo/( of Conversation, Doubleday Doran,
1928, p. 76.
6. B. C. Forbes, American Magazine (May 1917), p. 15.
7. Carl W. Ackerman, American Magazine (Feb. 1925), p. 27.
8. ' Sherwin Gwinn, American Magazine (July 1925), p. 176.
9. W. S. Dutton, American Magazine (Oct. 1927), p. 63.
10. D. Rogers, Sat. Eve. Post (July 30, 1921), p. 16.
11. Carl Sandburg, Abraham Lincoln, Harcourt Brace & Co., 1926.
12. Enoch B. Gowin, Developing Executive Ability, Ronald Press,
1919, pp. 88-89.
13. Interview with Waldo Warren, June 5, 1929.
14. Catherine Mackenzie, Alexander Graham Bell, Houghton
Mifflin, 1928, p. 285.
15. Will Irwin, Herbert Hoover, The Century Co., 1928, p. 276.
16. Harold Spender, David Lloyd George, George H. Doran, '920,
p. 161.
17. Interview with Miss Moscowitz, July 31,1930.
18. Interview with Jack Finlay, May 2, 1928.
19. Ernest Jones, American Journal of Psychology, Vol. 22, p. 477.
20. Russell H. Conwell, John Wanama\er, Harper & Bro., 1924,
p. 46.
21. Hugh S. Fullerton, American Magazine (Feb. 1923), p. 7.
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XV
Value and Use of Humor
A Joke Cools An Angry Senator
Choate Turns the Joke on Himself
Private Allen Outwits a General
Henry Clay Gives Buchanan a Dirty Dig
Apoor, dignified senator has had his feelings hurt. His sensi-
bilities have been outraged. He would like to retaliate but
he does not know how to do so. Consequently he acts just as a
little school-boy would do in a similar situation. The school-
boy "tells the teacher" so that she will punish the enemy, and
this senator "tells the president."
In this case the senator was complaining to Calvin Coolidge,
then president of the Massachusetts Senate. The senator thought
he had Coolidge "on the spot" but Coolidge saved the day with
a joke.
This is how the fuss started. One senator had been making a
long-winded speech when another senator approached him and,
"in an undertone, advised him to cut his remarks short. . . . The
senator who had the floor turned to his adviser and savagely told
him in a low voice to go to the hot place, and resumed" his
speech.
Going to the president's desk the offended senator said, "'Cal,
did you hear what So-and-So said to me a moment ago?'
"'Yes,' replied Coolidge without the semblance of a smile;
"but I've looked up the law, and you don't have to go.'"1
What a clever stroke on the part of "silent Cal." He turned the
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MAKING THE MOST OF YOUR LIFE
senator's anger to laughter, he kept himself from being drawn
into a silly school-boy wrangle and all because he was able to see
the humor of the situation.
When things get too tense and serious, look for the funny side
and you will avoid much grief and trouble. What would Coolidge
have gained by taking a serious stand in such a dispute? Nothing
but the enmity of both senators. By making a joke of it, he
avoided unpleasant involvements and stopped the argument. The
senators, in view of the joke by the president, could not fail to
see the folly of such a silly quarrel.
A man like Will Rogers could stop more diplomatic strifes
than dozens of serious-minded diplomats. A man cannot fight
when he is laughing. Get him to laugh and his anger impulses
will disappear into chuckles.
The mistake that most people make in using humor is that,
instead of getting the other fellow to laugh, they laugh at him.
This is the true measure of your humor: Can you see a joke
when it is on you? If you can it speaks well for your mental
stability. On the other hand, if you can laugh only when the joke
is on the other fellow, it indicates that your humor is but a
means of inflating yourself at the other fellow's expense. It means
that you take yourself too seriously and the other fellow too
lightly.
People will hate you if you attempt to glorify yourself at their
expense. If your jokes are a means of showing how smart you
are or if they merely provide a way of humiliating the other
fellow, they will not be appreciated. Be sure that you can see a
joke on yourself before you try to spring one on someone else.
"The stories at which audiences invariably laugh the most,"
said Charles E. Carpenter, a manufacturer who has made over
1500 public speeches, "are those that are on the speaker himself
and telling such stories is one of the best ways to prove that you
are a regular fellow." 2
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VALUE AND USE OF HUMOR
Choate Turns the Joke on Himself
Joseph Choate, the great attorney, was an adept at getting
laughs at his own expense. On one occasion Nicholas Murray
Butler, president of Columbia University, gave him a flowery
introduction, referring to him as "our first citizen."
What a chance to strut! He might have stood up with a swag-
ger which would have tacitly said: "See, the 'first citizen' is about
to speak to you." Not Joseph Choate; he turned the joke on
himself and won the hearty good-will of his audience.
He began: "Your President, accidentally, I think, dropped two
words that I didn't at first understand. He said something about
a 'first citizen.' He must have spoken in a Shakespearean sense.
. . . President Butler is a wonderful Shakespearean scholar, and
he was thinking of Shakespeare at that moment. You remember,
that in many of the plays of Shakespeare, citizens are introduced
as a decoration, or fringe, to embellish the stage, and they are
numbered First Citizen, Second Citizen, Third Citizen, and in
every case, no one of them has much to say, and doesn't say that
very well, but they are all equally good, one is as good as an-
other, and they might just as well have exchanged numbers and
nobody would have known the difference."8
What a clever way to get on an equal footing with his audi-
ence! He did not want to stay on the pinnacle where Butler had
tried to place him. No serious comment which he could have
made would have accomplished his purpose quite so well as
turning the meaning of the supposed compliment into a sly
thrust. "President Butler has called me the 'first citizen' but he
really means I am but a rather useless stage ornament."
It is more important to learn to take a joke on yourself than
it is to be able to create one at the other fellow's expense. It gives
you a more wholesome outlook on things and makes a multitude
of friends for you by putting you on an equal footing with
others. Don't take yourself too seriously and you will live longer.
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MAKING THE MOST OF YOUR LIFE
"Humor saves a man's nerves," says Thomas Arkle Clark, Dean
of Men at the University of Illinois. "It saves his temper, it
strengthens his digestion, it cements friendships and insures
longer life. It should be taken up by everybody."
"My grandfather died of worry," Chauncey Depew is quoted
as saying, "and my father died of worry. I was dying of worry
when I decided to take up humor—to see the genial and amus-
ing side of life. It was humor that saved my health." Dr. Depew
was a young man until he died at the age of 94. You may laugh
yourself to a happy old age or you may worry yourself to an
unhappy premature death. Take your choice. The only persons
who will object to your laughter are the morose cynics who are
jealous because they recognize that you are getting more from
life than they are.
Laughter may even be used to take the edge from a real mis-
fortune. Dr. Evans, of the chemistry department of Northwest-
ern University, tells how he kept a young man from being
overcome by fear when he spilled sulphuric acid over himself.
The young man was attempting to pour the acid into a con-
tainer when the ladder upon which he was standing broke, the
bottle crashed against the wall, and the vicious liquid was splat-
tered all over him. He ran to another room screaming that he
was killed, that the acid was eating him up.
Dr. Evans pushed him into the emergency shower and tore off
his clothing. The boy, however, continued to scream that he was
dying. He needed something to calm his nerves, since the worst
of the emergency was over. Finally, not being able to quiet him
by persuasion, the professor called loudly, "Man, look at your
clothes. They are ruined. Your skin will heal up, but look at
your clothes. They will not heal." This was too much. The boy
forgot his fear and was soon laughing at his sorry plight.
Some persons resent the type of treatment which Dr. Evans
accorded this boy. They grasp every misfortune as a means of
gaining sympathy and interest from other persons. Children learn
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VALUE AND USE OF HUMOR
this method of forcing their parents to yield to their demands.
But we seldom admire a grown person when he uses this infantile
means to accomplish his purposes.
"A man who is always complaining," says Samuel N. Felton,
the "Railroad Doctor" of America, "who always has some hard-
luck story to pour into his employer's ears is not popular with
his employer. . . . The man who tries to get his salary raised
because he has six children and finds it hard to take care of them
is tackling his problem in the wrong way."4
In the end, the man who has developed a sense of humor
gains more from his fellows than the one who whines and
parades his troubles.
Lincoln, Roosevelt, Wilson, and Bryan were all "richly en-
dowed with a sense of humor, a safety valve against over-asser-
tiveness and self-importance, a useful means of attracting friends,
and also of avoiding awkward breaks or crises in personal rela-
tions. This quality was most conspicuous in Lincoln, whose
humor became a characteristic familiar to the whole nation. . . .
Bryan's wit was a weapon formidable to his opponents, while the
humor of Roosevelt and Wilson was less a platform tool and
more a medium of personal interchange. Had Wilson been able
to talk to the public as he talked to his circle of intimate friends,
his political profile would have been notably changed." 5
"One of the greatest wits of all times was Cleopatra. She
was much more famous, in her own day, for her wit than for her
beauty. One of the strongest fetters that bound Antony to her
was her keen sense of fun and rollicking good humor."6
You may laugh your way into the hearts of people, you can
seldom cry your way in. If you weep, people will feel sorry for
you but they will soon tire of it when you continue to parade
your troubles before them. Laugh and they will love you.
"Laugh and the world laughs with you, weep and you weep
alone." And you should weep alone. Weeping is often a selfish,
childish performance. It means that you are feeling sorry for
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MAKING THE MOST OF YOUR LIFE
yourself. Other people do not want to be made miserable by
your tears and they will get away from them as soon as they can.
Laugh at your misfortunes and the world will flock to help you
overcome them.
The smooth operation of Grover Cleveland's cabinet was a
good illustration of what good humor will do. "Every member
of the cabinet had his own sense of humor and now and then
his good story to tell. All participated on equal terms. Nobody
was watching or feeling his way in those conversations. All were
friends. ... If some unseen phonograph had recorded those
chats, no reader of the record could have told, if the names hap-
pened not to be mentioned, who of that party was the ranking
official."7
When you wish to put people at their ease there is no more
effective means for doing so than a bit of wholesome humor.
Private Allen Outwits a General
Sometimes humor provides the best way to win an argument.
It enabled John Allen to win popular approval in a stumping
campaign and won his election to Congress. "The first time
John ran for the Congressional nomination his opponent was the
Confederate General Tucker, who had fought gallantly during
the Civil War and served with distinction two or three terms in
Congress.
"General Tucker closed one of his speeches as follows: 'Seven-
teen years ago last night, my fellow citizens, after a hard-fought
battle on yonder hill, I bivouacked under yonder clump of trees.
Those of you who remember, as I do, the times that tried men's
souls, will not, I hope, forget their humble servant when the
primaries shall be held.'
"That was a strong appeal in those days, but John raised the
general at his own game, in the following amazing manner:
"'My fellow citizens, what General Tucker says to you about
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VALUE AND USE OF HUMOR
having bivouacked in yon clump of trees on that night is
true. It is also true, my fellow citizens, that I was a vidette picket
and stood guard over him while he slept. Now then, fellow
citizens, all of you who were generals and had privates to stand
guard over you while you slept, vote for General Tucker; and
all of you who were privates and stood guard over the generals
while they slept, vote for Private John Allen.'
"The Mississippians sent Allen to Congress where he stayed
until the world was filled with his renown."
His humor not only won his election but it also enabled him
to win his way into the hearts of his fellow congressmen.
"He had asked unanimous consent to address the House . . .
but some one objected, whereupon John, with tears in his voice
and, looking doleful as a hired mourner at a funeral, said, with
a melancholy accent:
"'Well, I would like at least to have permission to print some
remarks in The Record, and insert, "laughter and applause" in
appropriate places.' . . . The palpable hit at one of the most
common abuses of the house—'leave to print'—tickled the mem-
bers greatly, and he secured the unanimous consent which he
desired. He closed that speech with an amazing exhibition of
assurance, which added to his fame more than the speech itself.
He wound up by saying, 'Now, Mr. Speaker, having fully an-
swered all the arguments of my opponents, I will retire to the
cloak room for a few minutes to receive the congratulations of
admiring friends'—which set the House and galleries wild with
delight."8
Humor may also be used as a weapon, and a very effective
one, when one is drawn into a fight. When used in this capacity
it should be recognized that its use is likely to create an enemy
even though it may bring victory in the fight. There is no more
painful sting than that resulting from defeat through some
witticism.
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MAKING THE MOST OF YOUR LIFE
Henry Clay Gives Buchanan a Dirty Dig
James Buchanan had made some slanderous charges against
Henry Clay, accusing him of favoring John Adams in order to
obtain the position of Secretary of State. Clay set out to make
Buchanan uncomfortable whenever opportunity offered and he
found his wit very effective in this pursuit. The following anec-
dote shows how cleverly Clay could do this.
"Buchanan had been a Federalist and in the Senate he was
once called upon to defend himself against a charge of disloyalty
during the War of 1812. He stated on this occasion that he had
joined a company of volunteers at the time of the British attack
upon Baltimore. 'True,' he added, 'I was not in any engagement,
as the British had retreated before I arrived.'
"'You marched to Baltimore, though?' Clay interposed.
"'Yes,' answered Buchanan promptly.
"'Armed and equipped?'
""Yes, armed and equipped.'
"'But the British had retreated when you arrived?' persevered
Mr. Clay.
"'Yes.'
"'Then,' continued Clay, 'will the Senator from Pennsylvania
be good enough to inform us whether the British retreated in
consequence of his valiantly marching to the relief of Baltimore,
or whether he marched to the relief of Baltimore in consequence
of the British having already retreated?'
"The galleries broke out into loud laughter and Buchanan
boiled with anger, but he wisely refrained from undertaking a
reply."9
Such sarcasm is a sharp weapon and is sure to leave a deep
wound in the person upon whom it is directed. If you wish to
keep up a fight it is a good sword to use, but if you wish to
conciliate an enemy you will never do it in any such fashion.
Colonel Goethals used such sarcasm in squelching some con-
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VALUE AND USE OF HUMOR
gressmen whom he considered busybodies. These misinformed
congressmen were acting as an investigating committee during
the construction of the Panama Canal and they were obviously
bent on finding fault. They came to a house occupied by the chief
engineer. "'Let's go upstairs and see how he lives,' said one of
them. After going through the rooms another member said to
Colonel Goethals: 'Pretty fine house! What did it cost?'
"'It was built by my predecessor, Mr. Stevens,' replied the
Colonel, stating the cost.
"'You apportion the quality of the house to the salary the
man receives?' was the next question.
"'Yes,' replied the Colonel.
"'Then if we were down here working for the canal we
would each get a house half as good as this, the house of a $7,500
man?' said the congressman.
"'Oh, no,' retorted the Colonel, with a beaming smile, 'if
you were working for the canal you would not be getting
$7,500."'10
When a public speaker is heckled he sometimes has to fight
back and he stands a good chance of winning and, at the same
time, of gaining the approval of his audience if he can accom-
plish his victory with the use of wit.
"When Thomas F. Marshall, one of the great leaders of the
Kentucky bar—a noble, good-hearted fellow, brimful of sparkling
humor, was delivering a speech to a large audience in Buffalo,
someone every few minutes shouted:
"'Louder! Louder!'
"Marshall stood this for a while; but at last, turning gravely
to the presiding officer, said:
"'Mr. Chairman: At the last day, when the angel shall, with
his golden trumpet, proclaim that "time shall be no longer," I
doubt not, sir, that there will be in that vast crowd, as now,
some drunken fool from Buffalo, shouting, "Louder! Louder!"'
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MAKING THE MOST OF YOUR LIFE
"Marshall went on with his speech, but there were no more
cries of 'louder!'
"At another meeting, Marshall had made but little progress
before he was assailed with a torrent of abuse by an Irishman in
the crowd. Not at all disconcerted, Tom Marshall sung at the
top of his voice:
"'Be jabbers, that's me fren' Pat Murphy, the man that spells
God with a little g and Murphy with a big M.'
"This floored Pat, amidst roars of laughter."11
The humorist has the best chance of anybody of getting out of
a tight place. Senator Reed was once nearing the end of a very
important speech. The audience was hanging upon his every
word, when, without warning, there was a terrific crash—a
man's seat had broken and he came tumbling to the floor. Such an
incident would have disconcerted a less witty speaker than Sena-
tor Reed. Instead of permitting the effect of his closing para-
graph to be ruined by this accident "Reed again secured the
command of his audience by saying, 'Well, you must at least
credit me with a knockdown argument.'"12 The audience
laughed, was easily led back to the subject of the moment and
Reed had won the day.
When you are forced to do an unpleasant job, inject a little
humor and you can accomplish your end without the bitterness
of a direct attack. For example, General Jackson was approached
by Judge Brockenbrough with the request that Jackson divulge
to him the plans of his military operations. Now the judge was
a close friend of Jackson and he did not want to insult him by
refusing his request and, on the other hand, he did not think it
would be wise to tell his secrets. This is what he did.
"'Judge,' he said, 'can you keep a secret?'
"'Why certainly; I think so, General.'
"'Well, Judge, so can I,' replied the General."18
Instead of getting angry, the judge was very much amused at
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VALUE AND USE OF HUMOR
this witty refusal and for years afterwards had many a hearty
laugh over the incident.
The wit of these men was no special gift. Any one can develop
a sense of humor but you must do one basic thing in order to do
so, namely: Stop taking yourself so seriously that you cannot see
the humor in any situation.
When things become too serious loo\ for the funny side.
Be as willing to see a joke on yourself as on the other fellow.
Making a jo\e on yourself is an excellent way of winning
approval either from an intimate circle of friends or from a
larger audience.
Humor is a good means of relieving tension, or dispelling fear,
or of cooling anger.
Try to develop humor as a personal trait. It will \eep you
from an overestimation of your own importance, will keep you
from worry, and prolong your life.
Humor will get you out of many a tight place if you have
vision enough to see the funny element in a misfortune.
Sarcasm is a dangerous weapon to use. It may enable you to
win a victory but it will never make a friend.
References for Chapter XV
1. M. F. Hennessy, Calvin Coolidge, G. P. Putnam's Sons, 1924,
p. 71.
2. Charles E. Carpenter, American Magazine (Sept. 1923),
p. 163.
3. Theron G. Strong, Joseph H. Choate, Dodd, Mead, 1917,
pp. 94-95.
4. Samuel M. Felton, American Magazine (Oct. 1918), p. 92.
5. Charles Merriam, Four American Party Leaders, Macmillan,
1926, p. 87.
6. Lillian Eichler, The Boo\ of Conversation, Doubleday Doran,
1928, p. 147.
7. Hilary A. Herbert, Century Magazine, Vol. 63, p. 741.
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MAKING THE MOST OF YOUR LIFE
8. Champ Clark, My Quarter Century of American Politics, Har-
per and Brother, 1921, Vol. II, pp. 198-199.
9. Thomas Hart Clay, Henry Clay, Geo. W. Jacobs Co., 1910,
p. 421.
10. Joseph B. Bishop, Notes and Anecdotes of Many Years, Charles
Scribner's Sons, 1925, p. 206.
1 1. Thomas R. Marshall, Recollections, Bobbs Merrill, 1925, p. 319.
ia. Champ Clark, My Quarter Century of American Politics, Har-
per and Brother, 1921, Vol. I, p. 292.
13. T. J. Arnold, Thomas J. Jac\son, Fleming H. Revell, 1916,
p. 317.
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XVI
When to Take Risks
Frohman Buys a Play Which Had Failed
Lloyd George Was Not as Rash as He Seemed
Sims Shoots Over His Superiors' Heads
The remarkable career of Charles Frohman began when he
dared to promote a play which had failed and which he was
advised to reject. Other people laughed at it as a foolhardy un-
dertaking but he backed the play against their advice because he
had confidence in its ultimate success. His success dates from
this first demonstration of independent wisdom.
The play was called Shenandoah. He bought it in 1889 "after
it had failed in Boston and three eminent managers had aban-
doned options on the play and were a unit in believing that it
would not go. He was told by an important theatrical friend
that he was crazy—that he was throwing his money away."1
But he won. He was right and they were wrong. The play
proved to be a big success and his judgment was vindicated. In
buying the play Frohman was not placing a blind bet, he was
betting on his own good judgment backed by twelve years of
experience with the theatre.
This combination of good judgment with a willingness to
take risks was doubtless a large element in his phenomenal rise.
He began selling tickets in the theatre in 1877 at the age of 17.
By 1915, when he went down with the Lusitania, he was called
the "amusement dictator of the world." "He ruled the destinies
of scores of theatres and gave employment to thousands of
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MAKING THE MOST OF YOUR LIFE
actors in this country, England, and France; he was the 'Napo-
leon of the Theatre.'"
No one can be dominant in his Held unless he does independ-
ent thinking, comes to his own conclusions, and acts upon them
even though they may run counter to the judgment of his
friends.
It takes a combination of good judgment and the willingness
to take a chance to bring success. One will not win without the
other. If Frohman had taken a chance without exercising good
judgment he would not have won. Neither would he have been
successful if he had possessed good judgment and had been
unwilling to take a chance.
Ancil F. Haines, general manager of the Pacific Steamship
Company, tells of an incident which illustrates the futility of
having good judgment without the initiative to act upon it. He
says: "A few years ago I was in the office of the head of a great
company. We were discussing business. He wanted a report
which one of his assistants had just been working on. The man
brought it in. That report was one of the most amazing docu-
ments I ever read. The man had analyzed an involved proposi-
tion with precision; he had mapped out exactly what would
happen if this course were taken and that course were taken. He
had made the whole thing as clear as glass. I marveled aloud.
"'Wonderful, isn't it?' smiled my friend. 'That man has twice
the brains that I have; he can analyze any problem or set of
problems; he is cultured, well-trained, lovable—and yet he will
always be a mere assistant.'
"'Why?' I asked, astonished.
"'Because he is incapable of decision. He will tell me exactly
what will happen if any of six courses is taken. Yet if I ask him
to decide for himself among these courses he isn't able to do
so."'2
Haines was right. A man who can see six possibilities but who
has not initiative enough to act on any of them will not get far.
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WHEN TO TAKE RISKS
If you wait until the outcome of your movements is certain
you will never move. There is always a chance that things will
go awry and the wise man looks for such unexpected happenings
and prepares for them. John Wanamaker once said: "'People
who wait until they have saved enough capital never get any-
where in business.'"8
The man who starts to swim across Lake Michigan is a fool,
as is the man who sits on the shore waiting for it to freeze so
that he can walk across. The wise man starts building a boat
which will carry him across, or devises some other practical way
of getting to the other side. The important thing is that he does
something and does something that his good judgment tells
him offers some possibility of success.
The men who accomplish things usually have a well-defined
purpose to guide their actions but they often must act before
they can see exactly how they are going to accomplish their pur-
pose. They select the method which seems best and give it a
trial. If the method fails they try another but they maintain
their main purpose. The vision of something ahead is what
spurs them on. Marshall Field, when a young man, was "deter-
mined not to be poor." He "always thought that he wanted to
be a merchant,"4 but if his first ventures in merchandising had
been striking failures it is very likely that he would not have
given up his primary aim but would have tried some other
means for attaining his goal.
Lloyd George Was Not as Rash as He Seemed
What the outsider sees in an aggressive and successful in-
dividual may appear to be a consuming, foolhardy zeal but it
is usually the pursuit of a shrewd purpose. Lloyd George is a
good example of such a man. "Those who know Lloyd George
only on one side of his nature have always expected to see him
fall over some political precipice. His zeal, in their opinion,
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MAKING THE MOST OF YOUR LIFE
would eat him up. He would just run the hot course of so many
furious political firebrands. Some rash and hasty blunder would
occur, and he would flare out into the darkness.
"Yet this disaster has never occurred. And why? Because be-
hind all those flashes of spirit there has been a steady pursuing
purpose; discreet, cautious, shrewd. 'Whenever Mr. Lloyd George
seems most rash,' said an old friend of his to me who has seen
him in many situations, 'I always know that there is a cold,
shrewd calculation behind it.'" B
The time to be cautious is when you have few facts to guide
you. When you become more sure of your ground you can better
afford to take chances. As Gerard Swope, president of the Gen-
eral Electric Company, puts it: "'You wouldn't need courage
to tell me that two and two make four! In other words, if you
are sure of your facts, it doesn't take courage to state them. And
if you act on your knowledge of the facts, it isn't because you
have faith in yourself, but because you have faith in the facts!'"
Consequently, the man who appears to be taking chances may
be acting because he has faith in facts of which you are ignorant.
With your limited knowledge it would be a sheer gamble for
you to act as he is doing.
When you observe a man who is apparently lucky it will pay
you to pattern after his industry in searching for facts, instead of
trying to outdo him in recklessness. On the other hand, when
you get your facts have enough confidence in them to act.
Sims Shoots Over His Superiors' Heads
William Sims was in a position where discretion told him
to keep quiet but he had facts which incited him to act. He did
act and he won by so doing. The Navy, in which he was a mere
lieutenant, had no system of target practice and could not
shoot with any assurance of hitting anything. Captain Scott had
devised a system of target practice which Sims thought would
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WHEN TO TAKE RISKS
train gun pointers to great accuracy without the expenditure of
costly ammunition.
Sims tried to get his superiors to adopt it, was snubbed; went
over their heads, and was snubbed some more. Finally, he wrote
direcdy to President Roosevelt—an extremely indiscreet thing
for a mere lieutenant to do. In military circles all correspondence
has to go through the hands of the immediately superior officer
and the presumption of writing first to the Secretary of the
Navy and then to the President of the United States himself
was little short of a crime.
However, he won. Roosevelt decided to give the young lieuten-
ant a trial. A large target was erected and the ships, with their
old methods, fired on it for five hours without hitting it a single
time. Sims had won his contention that the Navy could not
shoot and that they needed a definite system of target practice;
and, in addition, he won the approval of President Roosevelt. If
he had been merely talking to make himself heard, if he had
not been sure of his facts, the story would have been different.7
After all is said and done, the fun in life comes from trying
the things you plan. Of course you are not sure what will hap-
pen. If you were sure it would not be fun. It is the uncertain
element that adds spice.
"'It is no use,' says Amadeo P. Giannini, the banker who has
made a great record as an organizer, 'to decide what's going
to happen unless you have the courage of your convictions.
Many a brilliant idea has been lost because the man who
dreamed it lacked the spunk or the spine to put it across.
"'It doesn't matter if you don't always hit the exact bull's eye.
The other rings in the target score points too. . . . Night after
night, for years, I have lain awake blocking out plans. When I
had made up my mind that some move promised success, I then
pictured the worst that could possibly happen if it didn't measure
up to my expectations. If, at that worst, it was still a good propo-
sition, I knew that I had a right to go ahead.'" 8
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MAKING THE MOST OF YOUR LIFE
It is clear that there are two factors to be considered, namely,
caution and initiative. Which should you emphasize? It all de-
pends upon what type of person you are. Are you prone to be a
gambler? Do you like to act without the slightest control from
your brain cells? // you are continually acting without judg-
ment, put up safeguards so that you will delay action until you
consider the possibilities.
Or, are you the type of person who is always speculating about
what might happen under different circumstances, but who never
gets up steam enough to do anything? // you are too conservative,
practice ta\ing chances in a small way until you get the feel of
self-confidence that comes from exercising initiative.
Thin\ independently, come to your own conclusions, and act
on them even though your friends may not lend approval to
your conduct.
Do something. If you wait until you can see exactly what will
happen you will never do anything.
References for Chapter XVI
1. Isaac F. Marcosson and Daniel Frohman, Charles Frohman,
Harper and Brother, 1916, pp. 117-122.
2. Thane Wilson, American Magazine (April 1921), p. 154.
3. Herbert A. Gibbons, John Wanamakjsr, Harper Brothers, 1926,
p. 64.
4. Orison Swett Marden, How They Succeeded, Lathrop, Lee &
Shepard, 1901, p. 27.
5. Harold Spender, David Lloyd George, George H. Doran, 1920,
p. 320.
6. Keene Sumner, American Magazine (Sept. 1926), p. 16.
7. Robert F. Wilson, World's Wor\, Vol. 34, pp. 333-338.
8. Thane Wilson, American Magazine (Aug. 1921), p. 92.
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XVII
How to Get Trustworthy Advice
Great Men Never Play a Lone Hand
Charles Francis Adams Gets Too Much Advice
Roosevelt Takes Orders from a Ranchman
Rules for Measuring Advice
Beware of the Man Who Must Be Boss at Any Price
//'K jo president sought advice more freely than Mr. Roosevelt.
1 N He was not afraid to confide in men, would patiently
talk over a serious matter with everyone concerned, summon-
ing men of information from thousands of miles away, making
sure he had seen the subject from every viewpoint."1
David Lloyd George knew thoroughly his own ignorance.
"When he was guiding his Budget through the House of Com-
mons he had a daily meeting of the Treasury experts, with
whom he discussed every detail. This was always his method—
to learn all he could from others."2
Of Judge Elbert H. Gary, for many years president of the
United States Steel Corporation, it was said: "His willingness
to listen to other men, to listen to opposite views, was most un-
usual. He sought the opinion of associates and listened to every-
body."3
Scores of other successful men who were proficient in getting
and using advice could be mentioned. Willingness to seek and
accept advice is a common characteristic of great leaders, of
men who are dominant in their fields. In fact, the greatness of
a man is in no small measure dependent upon his ability to
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MAKING THE MOST OF YOUR LIFE
gain the cooperation of his fellows, to stimulate them to proffer
their advice, and upon his ability to profit from the advice he
receives. It is usually the weakling who does not take advice.
Ability to take advice is one of the most significant earmarks of
true greatness.
Don't pride yourself if you tend to play a lone hand, if you
tend to spurn the help you might derive from listening to
other people. There are a number of persons around you from
whom you could get help and you are the loser if you despise
such opportunities.
During the World War, Colonel R. P. Robinson had two
lieutenants in his regiment, both of whom had been captains of
large university football teams. One of them was sent out in
charge of a detachment to bring in two prisoners from the
German lines. He was unsuccessful and was killed along with
several of his men. The other officer went out immediately
afterwards and got his two prisoners without any casualty.
The difference was that the second officer recognized his lack
of experience in work of this kind and hunted up a French
officer who was able to advise him about methods that had
worked in the past and to tell him what sort of obstacles he
might encounter.4
Both men were equally brave and both were capable fellows.
The difference was that the second one had sense enough to
recognize that someone else had more experience than he had and
that he was willing to learn from the experience of others. It is
not a sign of humility to seek advice, it is merely a demonstration
of good sense. Why should any one be so conceited as to think
that he can do as much with no experience as others can who
have had experience? In civilian life few of us get killed because
we fail to seek advice but we do not know how much we lose
in other respects when we ignore the experiences of others.
Independence is the product of years of learning; it comes
naturally and is usually not flaunted by the one who has earned
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HOW TO GET TRUSTWORTHY ADVICE
the right to be independent. It is the young, ignorant upstart
who brandishes his seeming independence—it is only a pretense,
a sham to cover his inability.
A feebleminded boy who had spent five years and yet had
reached only the second grade in school finally quit with the
statement that his teacher "couldn't learn him nothin'." He was
probably right but the fault was his and not the teacher's.
James Couzens, formerly vice-president of the Ford Motor
Company, tells how he cured a boy who had a false notion of
the importance of premature independence. The lad was a sort
of secretary to Mr. Couzens. "One night we were getting out
circulars to dealers. Both Mr. Ford and I were on the job and
I asked this young man to seal envelopes.
"'No,' he objected, 'I wasn't hired to do that.'
"'Then get out and stay out; if you're too proud to work,
we don't want you.'
"He did get out. He served around in various places for a
time and then came manfully back to me, said he had been a
fool and thought he knew better now. I took him on again and
today he is a very rich man."8 â–
Is it hard for you to take suggestions? Do you resent it when
someone gives you advice? Are you suspicious of their motives
when they do so?
If so, perhaps it is because your confidence has been abused.
It may be that someone has given you poor advice in the past.
Or it may be that you lack self-confidence and put on a false
front of independence for fear someone will discover your lack
of self-assurance.
Learn to get over negativism, irritation, and suspicion if you
would benefit most from advice. Learn to profit from the ex-
periences of other people. They may have paid a big price for
their experiences and if they are willing to impart their knowl-
edge to you, why not take it?
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MAKING THE MOST OF YOUR LIFE
Charles Francis Adams Gets Too Much Advice
On the other hand, there is the danger of being too dependent,
too willing to accept at face value everything you are told.
Charles Francis Adams is a good illustration of over-dependence
resulting from too much supervision when he was a boy. His
family had wealth and social standing and dominated him,
although with good intentions, at every turn.
"'I should now respect myself a great deal more,' he writes,
'if I had then rebelled and run away from home, to sea, or to
the devil. Indeed, if I had had in me any element of real bad-
ness, or even recklessness of temperament, it would have been
fatally developed. But I wasn't bad or a daredevil; and I was
born with a decided sense of obligation to myself and to
others.'"6
It is so much easier to depend upon some one else to solve
your problems, it is so much more restful to think that no
matter what happens some one else is always to blame, and
it is so comforting to think that others care enough to take all
our responsibilities, that it is very easy to yield to the tempta-
tion to be a spineless follower.
Look at yourself. If you have been accustomed to depend
upon your father and mother completely as a child; if you
always were helped in your school work by the teacher or some
friend; if, in your business or professional life, you have had
to have some one to cling to; if you have never had the chance
to show what you can do as an independent being; you can be
sure that you are too dependent and it is high time for you to
free yourself and to show some independence.
But don't flop to the other extreme and make a fool of your-
self merely to show that you are independent. The objective
you should have is to make the most of yourself and, to enable
you to do this, you should develop the proper proportion of
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HOW TO GET TRUSTWORTHY ADVICE
independence combined with a sensible reliance on the opinions
and advice of other persons.
It boils down to this: The first essential for getting the best
advice is to makje sure that you are the sort of person who can
profit by advice.
If you are always hanging to someone else, you will be
duped: for you will not be able to discriminate good from bad
advice and will be blind to the motives of the one who advises
you.
Or, if your whole aim in life is to show how independent you
are, you will miss many good opportunities to profit from the
experiences of others.
When you need advice ask: Can this particular man throw
new light on this specific problem? If he can he is the one to
whom you should look for advice. If he cannot you should
not seek his advice no matter how much you may like him or
how smart he may be in other lines.
One person cannot be relied upon to the same degree in all
fields. Your wife may be a very faithful comrade but be totally
unable to give you sound advice on investments. Your husband
may be an excellent business man but that is no reason why
he should be depended upon in his taste for women's hats.
Select the best person for advice but make sure he is the best in
the specific field in which your problem lies. The same person
should not advise you on all problems. It is humanly impossible
for one person to be an expert in all fields. Go to the expert in
each field.
Roosevelt Takes Orders from a Ranchman
When Theodore Roosevelt was hunting he took advice from
a hunter and not from a politician. When he had a political
problem he sought advice from a politician and not from a
ranchman.
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MAKING THE MOST OF YOUR LIFE
On one occasion Roosevelt was hunting in the Bad Lands
with Merrifield, one of his ranch bosses. They had seen a flock
of prairie chickens and Roosevelt had started off with his shot-
gun after them.
"Don't shoot," Merrifield called suddenly.
Roosevelt paid no attention to the command. With his eyes
on the chickens he went on, when suddenly a mountain lion
sprang out of the brush and bounded away. Roosevelt ran for
his rifle, but too late.
Merrifield's eyes blazed and he told Roosevelt in no uncertain
terms what he thought of him, concluding: "Whenever I hold
up my hand, you stop still where you are. Understand?"
Roosevelt bore the hunter's wrath calmly because he knew
he was right and thereafter he obeyed orders meekly.7 He
obeyed because the hunter had demonstrated superior knowl-
edge and experience in hunting.
A movie star may be an authority on acting but her testimony
as to the merits of a cigarette may not be worth the paper it is
written upon. A preacher may be thoroughly upright and honest
but may be wholly misguided in his endorsement of a patent
medicine. The personal integrity of a person has nothing to do
with the value of a testimonial. The question is: Does he know
what he is talking about?
The mistake we are likely to make when we search for advice
is to look for someone who will make us feel well; we want
someone to reassure us that we are right. Instead, we should
hunt for the truth. John Wanamaker once said: "When young
people seek advice, they are not after wisdom or the advantage
of the experience of their elders. What they want is confirmation
of their own judgment, and failing to get it does not deter
them from going ahead with their plans." 8
Hunt for sound advice whether it makes you feel well or ill.
You may find reputable persons to give you any advice you
want. It will pay you to discount the advice that makes you
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HOW TO GET TRUSTWORTHY ADVICE
feel well. Try to take an open minded attitude toward the
opinion of others; try to make a judgment which is totally in-
dependent of your feelings in the matter.
It is impossible to get away from the fact that one of the
most important elements in advice is your readiness to accept
it or your willingness to reject it. After you have made a mis-
take do not reproach your friends, asking them: "Why did you
not advise me differently?" The chances are that you would
not have listened if they had.
Nor should you reproach your friends if they advised you
badly. If you did what you were advised and have learned that
they were in error do not blame them for the error. The re-
sponsibility is yours no matter what advice they gave you. Did
you ever realize that the commonest reason for hunting advice is
to enable the seeker to have someone to blame if things go
wrongly? Have you been guilty of this? Do you take credit
to yourself when things go well and blame your advisers when
they go awry?
Rules for Measuring Advice
After you have acquired a balance in your attitude toward
advice, and not before, you are in a position to evaluate critically
your advisers and their advice.
These are some questions it may pay you to ask:
1. How free is your adviser with his advice? If he is con-
tinually advising everybody on all subjects it will pay you to
discount what he tells you. If he has a record of being slow in
giving advice and careful in what he says you can afford to
have more confidence in him.
2. Is he the very best person to advise you on the subject in
which you are interested? Temper your confidence according
to the degree of expertness of your adviser.
3. Does his advice agree with other persons in his same field?
It pays to get the opinion of more than one person.
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MAKING THE MOST OF YOUR LIFE
4. Is he telling you what he thinks you will like because he
wants to please you? This is especially likely to be the case if
the adviser has anything to gain by obtaining your good will.
5. Is your adviser a conservative person or a reckless person?
If he is either extreme, due allowance should be made for any-
thing he tells you.
6. Does he have confidence in you? He may think you in-
competent to carry out a difficult program and his advice may
be motivated by a fear that you cannot accomplish a complex
task. He may be trying to save you from defeat.
7. Is he maliciously trying to misguide you? Has he anything
to gain from your failure? Look with caution on any advice
which means a gain for your adviser if you follow it.
8. Does he really have your interest at heart?
"'What I value in you,' Theodore Roosevelt said to Joseph
B. Bishop more than once, 'is that you give me the advice you
think I need rather than the advice you think I would like to
have.' "9
The question of weighing advice is much simplified if you
can be sure that your adviser likes you, that he is sincerely
trying to help you, and that he understands you well enough
to know what you are able to accomplish. His sincerity is a
very important consideration.
But sincerity is not the only essential in selecting an adviser
and much bad advice has been given by persons who had the
noblest of motives.
Beware of the Man Who Must Be Boss at Any Price
The most dangerous type of adviser is the aggressive, dicta-
torial type of creature who must be boss at any price. He exudes
authority wherever he goes and his suggestions are given not
to help you but to gain a more complete sway over you.
It was said that when Count Tolstoi gave instructions on hunt-
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HOW TO GET TRUSTWORTHY ADVICE
ing he told his pupils how to gain the mastery over their
mounts. When a horse swerved and refused to jump, he in-
structed the rider to pull him to the side toward which he
swerved and ride back on that side, so that the horse would
never know whether he had swerved or whether the rider had
turned him. Command the horse to do what he is already
doing and you are the boss.
This is good advice in becoming a good horseman, for a
horseman must be a boss at any price. But don't be a horse.
Beware of the man whose only motive in giving advice, offer-
ing suggestions, or issuing orders is to make you submissive to
his dictatorship. The true leader merits obedience because of
his superior experience and wisdom and he does not need to
use the authority of his office to demand obedience he does not
merit. Work for a boss whose superiority you can respect, whose
advice it is a privilege to receive, and whose orders you are
proud to obey. Such a boss will expect you to take his advice
but he will want you to show some independence as well.
A real leader does not expect his subordinates to be mere
machines, incapable of thinking. General Joffre, that great hero
of the World War, wanted his men to do more than obey
orders, he wanted them to take responsibility as well as to take
advice. He once discharged a general who was too subservient.
After his discharge, the general came to Joffre and complained:
"'Why was I retired? I obeyed the orders I received.'
"'You might have done better,' was Joffre's answer.
"Not mere obedience but the ability to think was the rule by
which Joffre measured officers. The soldier, too, was made to
feel that he was a thinking, responsible part of the army. If
he had suggestions to make he was free to make them. Officers
often consulted their men and talked over their plans with
them. Joffre believed in a democratic army."10
It is so easy to follow suggestions when they come from an
efficient leader that you may be tempted to surrender the right
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MAKING THE MOST OF YOUR LIFE
to any independent thinking. It will pay to avoid this danger
of becoming too subservient. On the other hand, avoid as well
the tendency to be stubborn in silly trifles in order to demon-
strate your independence. Try to strike a balance which will per-
mit independence of thought and willingness to take suggestions
from those more capable and wiser than you are.
Avoid playing a lone hand. There are other people who know
more than you, from whose experience you may profit, if you
will but listen to them.
Avoid the temptation to become dependent upon other people.
Learn from their experiences, weigh their advice, but remember
the responsibility of accepting or rejecting it is wholly yours.
Always hunt the best man for advice on any particular subject.
Hunt for the specialist in each field. Do not expect one man
to be capable of giving good advice on every subject.
Do not hunt for the advice which merely makes you feel well
or which confirms you in your own opinion.
Consider the motives of your adviser as well as his competence
to advise you.
Avoid the adviser whose main objective is to dominate you.
Get a boss who merits your obedience because he measures up
to the standards of a competent adviser, who knows more about
the job than you do.
Don't be obedient merely because you enjoy dependence upon
somebody else. Never surrender the right to do your own
thinking.
References for Chapter XVII
1. James Morgan, Theodore Roosevelt, The Boy and the Man,
Macmillan, 1920, pp. 248-249.
2. Harold Spender, David Lloyd George, George H. Doran, 1920,
p. 329.
3. Ida M. Tarbell, Life of Elbert H. Gary, D. Appleton, 1925,
p. 348.
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HOW TO GET TRUSTWORTHY ADVICE
4. Address by Colonel R. P. Robinson to Chicago Post of Ameri-
can Legion, Chapter 170, Oct. 8, 1928.
5. James Couzens, System (Sept. 1921), p. 262.
6. Edgar J. Swift, Psychology and the Day's Wor\, Charles Scrib-
ner's Sons, 1919, p. 125.
7. Hermann Hagedorn, Roosevelt in the Bad Lands, Houghton
Mifflin, 1921, pp. 178-179.
8. Herbert A. Gibbons, John Wanama\er, Harper Brothers, 1926,
p. 64.
9. Joseph B. Bishop, Theodore Roosevelt and His Time, Charles
Scribner's Sons, 1920, p. 116.
10. Cora W. Rowell, Leaders of the Great War, Macmillan, 1920,
p. 12.
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XVIII
Getting Others to Work for You
Train Men to Boost You
Carnegie Made Forty-three Millionaires
Never Do Anything You Can Get Someone Else To Do
Blarney Made Storey a Poor Boss
Select Men Who Are Different from Yourself
Men Work When They Are Trusted
you will make more progress by getting the men under you
to push you, than you will if you depend upon the men
above you, your bosses, to pull you up. "'Show me a man in a
responsible position,' said Arthur L. Humphrey, head of the
Westinghouse Air Brake Company, 'and I'll show you a man
who has had help—who has known how to master help in a
pinch—who has learned the knack of sharing the load . . . who
does only what the other fellow cannot do for him. . . .
"'Most of us come into contact with two groups of people.
The one group is under us, or subject in some way to our au-
thority. The other group is over us. The mistake some make is
in thinking only of that second group. We try to be pulled
up into it. We forget all about the group below, which has
the power to "push".'"1
Are you really being helped by those under you? Do people
like to do things for you? If you ask your co-workers to help
in a task, are they willing to do it? Will they jump in to help
you when they see you need it even before you ask it? If they
will, you have taken one long step toward success, because such
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GETTING OTHERS TO WORK FOR YOU
good will is essential before any man can achieve executive
ability.
Or, do people avoid working to help you? If you ask them
do they make excuses, or immediately become burdened with
their own work? If so, you can learn to win their cooperation
by applying a few simple principles which other men have used
and found effective.
You should know how to get men to work for you when
they are under no obligations to do so before you take any
position of authority over other men. A true leader is not a person
who uses his position of authority to force men to bow to his
commands. He has the interest of his subordinates at heart and
they know it. They trust him, look up to him, and would do
anything in their power for him.
You will never be able to force the men under you to boost
you. You must win them by boosting them. The more you do
for them the more your own interests are enhanced. The at-
tempt to learn rules which will make men more submissive,
more obedient, and more respectful of your authority is a
wrong approach and is very likely to fail. Make the men under
you more efficient and more successful if you would get any
benefits from their work.
"'The biggest man is the man who can make other men,'
said Charles M. Schwab, the builder and head of Bethlehem
Steel and the man who headed the shipbuilding program for
the United States Government during the World War. 'The
fact that I have made a lot of money does not yield me any satis-
faction comparable* with what I derive from the fact that a
great many of my boys have made good in a large way. It is
far more worth while to make men than to make money. Take
Mr. Grace: he is a greater steel man that I ever was or can hope
to be. I am very proud of him. I am proud, also, of the fact that
not one of the fifteen young men I selected as partners failed
to make good, although there was not one of them occupying a
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MAKING THE MOST OF YOUR LIFE
high position at the time the selection was made. . . . Each and
every one of them proved to be an executive of unusual ca-
pability.' "2
They were capable executives because Mr. Schwab made
executives of them. Did Mr. Schwab lose because these men
made good? By no means; he gained immeasurably. The man
who keeps those under him in fearful subservience because he
is afraid they will outstrip him is a coward at heart. He is not
big enough to be a real leader and will eventually discover that
he is outstripped in spite of all his efforts to be "boss."
A. J. Cassatt, the man who carried through the Pennsylvania
Terminal in New York City and who was president of the
Pennsylvania system for many years, "gathered around him the
biggest men he could find, with never a thought that they might
shine as much as he did. He found such men as the late James
McCrea, who succeeded him as president; Samuel Rea, and
William Wallace Atterbury, who became presidents in turn." 8
Carnegie Made Forty-three Millionaires
"As a staff trainer, no one ever did more than Carnegie did.
He took forty-three young men, all poor, and made them mil-
lionaires. What is more, he made them all clever, all except one
who went into politics." *
It was when Carnegie found and developed Charles M. Schwab
that he was enabled to carry out his big plans. Did he lose by
devoting his energy to developing other men? He built a gi-
gantic organization which stands today stronger than ever, a
monument to his executive ability.
In contrast to this method, Stinnes built an organization, in
Germany, but did not create a staff. The whole organization
centered around Stinnes. As a result, the Stinnes Combine is
now broken up and the Stinnes episode is a thing of the past.
"The Stinnes Combine did not last two years without Stinnes.
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GETTING OTHERS TO WORK FOR YOU
Why? Because he did not provide for the event of his own
death. He did not create a staff, and all his work was the mere
making of sand castles on the seashore."4
Napoleon made the same mistake. He too failed to build an
adequate staff. When he was young he could take care of all
details himself; but, as he grew older and the details increased
in number, he was unable to do it all himself. He was forced
to leave responsibilities to subordinates who were not trained
to handle them. His "defeat at Leipsic was mainly due to his
neglect of details which he seems to have left largely to sub-
ordinates. Hitherto he had saved them practically all the think-
ing, and now in the emergency they possessed no directive ca-
pacity, but looked to him to arrange everything."8
Select capable assistants and delegate to them all the work
which they can do.
Never Do Anything You Can Get Someone Else To Do
Lord Northcliffe, the great British publisher, was a born
hustler and yet he never seemed to hustle. When asked by a
friend how he could accomplish so much with so little apparent
effort he replied, "I direct everything and leave the carrying out
to others. The secret of success, I have already discovered, is to
originate, direct, and scrutinize, but to do nothing which can
be done just as well by assistants."6
"'Never do anything if you can get someone else to do it,'
says John H. Patterson of the National Cash Register Company."
Patterson believed that an executive should do only what he
could not delegate to others. The chief business of an executive
is to think and plan and not to lose himself in details. The real
test of an executive is to create a machine which will operate
smoothly when he is absent. In order to test this theory Mr.
Patterson once took out ten or twelve important executives from
the office and factory. The machine ran on just as before.7
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MAKING THE MOST OF YOUR LIFE
You will find that all great leaders have learned this lesson.
They know the importance of turning details over to associates
and subordinates. But here is the kernel that is at the heart of
the whole affair. Turn details over to others in order that you
may \eep busy on more important matters.
Some people give work to others so that they may loaf. The
feigned executive ability of such men is merely a disguise for
laziness. They are not leaders of men. They are loafers.
Delegate work and keep busy on more vital problems and
you will become a real executive. Delegate work and do nothing
and you will find your associates and subordinates supplanting
you.
Gordon Selfridge, when general manager of Marshall Field
and Company, in his conferences with departmental managers,
gave them this advice: "Pass your work down the line, give
your assistants every chance to do your work; then, if you
can't keep busy, it is your own fault." 8
The objective in delegating work, in getting others to work
for you, is not to decrease your load, but to get more accom-
plished. If you arrange things so that a number of men are
pulling together you accomplish more than you possibly could
by working hard yourself at some task involving only details
while those around you are working at cross purposes or doing
nothing.
Blarney Made Storey a Poor Boss
Three blarneying Irishmen once made a fool of William B.
Storey, president of the Atchison, Topeka and Santa Fe Rail-
road. He was young, a hard worker, but did not know anything
about getting other people to work. His notion of efficiency was
to work hard himself. He was working on a construction project
and was sent, with three men to help him, to find out how deep
a certain swamp was, how far down they would have to go
to get to bed rock.
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GETTING OTHERS TO WORK FOR YOU
"Storey was scarcely twenty years old. He had worked in sur-
veying parties and construction crews on the railroad during
his vacations for several years; but this was the first time he had
ever been put in charge of other men. He was eager to make a
good showing as a 'boss' and get the required results in the
least possible time. So the first day he turned to and worked
harder than anybody on the theory that the others would be
inspired by his example and do likewise.
"However, they were three blarneying Irishmen, well along
in years and experience. When they saw their youthful boss
working so hard they told him he certainly was a fine worker;
and by keeping up the flow of compliments they cleverly con-
cealed the fact that they did next to nothing themselves! That
night 'Bill' Storey was a stiff, tired, and disappointed boy.
"'I lay awake the better part of that night,' Storey related,
'trying to figure out why we had failed to get more done. I
tossed and turned, and studied, and finally I concluded that
those Irishmen had been riding me. They saw I was working
hard enough for all of us, and they naturally reasoned that it
wasn't worth their while to overexert themselves! I saw I had
gone at the job wrong. The next day I held back and told the
others what to do. They did the work. I looked on and directed
it. After that we got along a whole lot faster.'"9
Storey learned a valuable lesson. He learned that more is
accomplished by using your brains to organize and direct work
than by attempting to do it all yourself.
If you are so conceited or so inexperienced as to think that
the "only way to get a thing done right is to do it yourself,"
your associates or subordinates will permit you to "work your
head off," and will become a group of lazy parasites instead
of efficient assistants.
If you are the "hardest working man" in your organization,
do not flatter yourself on that account. If you are, it probably
means that you have not learned how to delegate work, you
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MAKING THE MOST OF YOUR LIFE
have not learned how to organize things so that the others are
doing their legitimate share. Your hard work is merely a symp-
tom that you are an inefficient leader.
Storey might have gone on working himself to death and
have come back with a report of his hard work, but that would
have been of little value. Nobody wants to know how hard
you have worked, they want to know what you have accom-
plished.
Never delude yourself into thinking that, by hard work, you
can accomplish more with your own efforts than can be done
by a well directed organization.
Furthermore, do not think that organizing and directing
ability are dependent upon being in a position of authority.
Start in where you are to get people to work for you and the
position will come naturally. You cannot direct a large organiza-
tion until you have learned to get the cooperation of the few
around you.
If you would get the most from those around you, it is
important to recognize the varied temperaments that you find
and to permit each individual to develop accordingly.
Some men want specific directions, they cannot take respon-
sibility and do not want it. It is not the task of the executive to
attempt to make over such individuals but to use each accord-
ing to his interests and capacities. Do not try to make a man
shoulder responsibility if he does not want it.
"Some young men don't want responsibility," says Harry
Coulby, president of the Pittsburgh Steamship Company. "A
nice smooth rut is a comfortable place to be, and they would
rather stay in it than to get out and take the bumps on the open
road. That's all right if it is what a man wants. But when he
makes that choice he oughtn't to blame anyone but himself if
his rut doesn't take him to the heights reached by others—by
those who choose the rough road that does lead there."10
But even if there are people who shirk responsibility, no one
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GETTING OTHERS TO WORK FOR YOU
should use the incompetence of others as an excuse to evade his
responsibility to develop capable assistants. Select the men who
will take responsibility and increase the load of their respon-
sibility gradually.
"The function of the great executive is to select men who are
better than himself for the work in hand. Washington was a
great executive. His strength lay precisely in that. . . . He had
a talent for picking men who could do their work effectively." 11
Keep in mind the work to be done in making a selection of
associate or subordinate. The best man for the job may not be the
one you like personally, he may be very different from you in
personality; but, if you make the best selection, you will not
let personal preferences interfere with your selection. Personality
weaknesses may be strengthened by well-chosen assistants.
Select Men Who Are Different from Yourself
Lincoln selected a cabinet composed of men who were quite
different from him and different from each other. Lincoln was
somewhat eccentric and unorderly in his personal habits. In his
cabinet he had the bustling and efficient martinet in Stanton;
the dignified Seward; the cold and calculating Chase; and the
spoilsman in Cameron.
Furthermore he knew how to incite all these different types of
personalities to work in harmony. "While he was masterful
in dealing with his cabinet, he was not exacting in his demands
for precise and specific compliance with his wishes, expressed
or implied. On the contrary, he permitted, especially on the part
of Stanton, types of insubordination and disrespect that would
have ruined a less fundamentally masterful man."12
In the same way Theodore Roosevelt selected as his adviser
Henry Cabot Lodge, who was quite different from him in his
fundamental personality characteristics. Lodge was an observer,
Roosevelt a doer; Lodge was a scholar, Roosevelt was impetuous
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MAKING THE MOST OF YOUR LIFE
and unthinking in many of his acts; Lodge was somewhat
fastidious and reserved in his contact with people, while Roose-
velt was the soul of beaming cordiality; Lodge's language was
exact or even biting in its incisiveness, while Roosevelt's was
explosive, inexact, and superlative, with a bit of burlesque and
humor in it.
But the very fact that they were different made them excel-
lent working companions. Each supplemented the other. It was
a much better team than would have been the case had Roose-
velt selected someone much more like himself. That Roosevelt
appreciated the value of these differences is evidenced from a
statement contained in a letter to Cabot in 1900. He said: "You
are the only man whom in all my life I have met who has re-
peatedly and in every way done for me what I could not do
for myself and nobody else could do."18
In these words are contained the secret of true leadership.
Select those persons who are different from you, who can do
for you what you cannot do for yourself. If you select a man
exactly like yourself you are only extending your own person-
ality. The faults and limitations which you have will only be
exaggerated and accentuated by such a choice. How much more
valuable is a realization of your own peculiarities and the worth
of individuals who are different from yourself.
Men Work When They Are Trusted
To get the most from your associates you must trust them
implicitly and demonstrate to them that you do trust them.
The only way to train people to assume responsibilities is to
trust them. This cannot be done unless you have implicit con-
fidence in them.
Your staff should become a real part of you and you must
trust them as you do yourself.
J. P. Morgan delegated to his associates details which involved
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GETTING OTHERS TO WORK FOR YOU
millions of dollars, not because he did not care about the mil-
lions but because he had trained them to take care of such
matters.
"One day an opposing lawyer was cross examining Mr. Mor-
gan about the purchase of fifteen million dollars' worth of
Northern Pacific stock in 1901.
"'How much did that stock cost?'
"'I haven't any idea,' replied Morgan.
"'How much did your firm make out of it?'
"'I don't know.'
"'Well, did you make one million or ten millions?' persisted
the lawyer.
"'I tell you I don't know. I don't attend to the details. I said
"Buy it". Steel knows about the details; he'll tell you about that.'
"Now it is important not to miss the point here. . . . Al-
though Mr. Morgan did not know the details, Steel did! Mr.
Morgan, when he made those remarks, was a battle-scarred
veteran of finance, the ripened product of a career of masterly
administration. Years before, as a young bank clerk, he dug
relentlessly into the details of each task with which he was en-
trusted. Now he selected competent and capable men to watch
those details with close care so that he no longer needed to give
them his personal attention."14
By entrusting Steel with the details Morgan not only could
give his attention to other matters but this confidence placed
Steel in a position of trust where he simply had to make good.
But it should be remembered that Morgan did not trust Steel
on a fifteen million dollar deal until it had been demonstrated
that he could be trusted. He trusted him first on small matters
and then in more important affairs, so that Steel had an oppor-
tunity to demonstrate trustworthiness.
When you first attempt to delegate responsibility you will
probably discover that it is very difficult to give complete freedom
to your associates. You want to keep your finger on affairs,
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MAKING THE MOST OF YOUR LIFE
which, of course, demonstrates that you do not trust the work
to others at all.
Mr. Wolf, general sales manager of the Kellog Switchboard
Company, dates his success from the time he learned this lesson.
He stated that he used to be the world's greatest "butter-in" and
would always be checking up on those things which he had
delegated. One day he made up his mind that he would change
all this. He determined that, if necessary, he would wait until
the heavens fell before he would "butt-in"; he determined to
give his associates an opportunity to show what they could do.
His plan was surprisingly successful. He found he did not have
to "butt-in."16
Cyrus Curtis, the publisher of The Saturday Evening Post
and the Ladies' Home Journal, was accustomed to "absent him-
self at what seemed to others critical times in his affairs; not
absences for a day or a week, but for months at a time. In fact
he seemed to have a faculty for choosing such times for his
absences, leaving the most important matters to be settled by
others. And true to his instinct they were settled.
"'It is just how you accustom people,' he once said; 'they'll
lean on you all the time if you let them. Go away and they can't.
They have to do for themselves. That's the way you test them
and the strength of your organization at the same time. When
a man feels he can't leave the organization that he has built up
it proves him to be a poor organizer. The trouble lies with him
and not with the organization.'"ia
Give men responsibility. But that is not all. Give them com-
plete credit for what they do. It is much better to give them too
much credit than not enough. By doing so you will establish a
loyalty which could be obtained in no other way.
Admiral Nelson obtained an unsurpassed loyalty from his
men in times and under circumstances where mutiny would have
been the order of the day. He accomplished this feat largely by
giving credit to those under him.
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GETTING OTHERS TO WORK FOR YOU
"I suppose," said Lord Hood to Nelson on one occasion,
"from the length of time you were cruising among the Bahama
Keys, you must be a good pilot there?"
"I am well acquainted with them, but my second lieutenant
is far my superior in that respect," was Nelson's reply.17
Nelson was continually giving credit in just this fashion.
Now, he did not have to compliment his lieutenant when he
was praised. A more self-centered man would never think to
do so. But Nelson gained more by this attitude of generous
appreciation of his men than he ever would have done by
tooting his own horn.
The best executives go still farther. They not only give liberal
credit to their associates and subordinates but they take the
blame for the mistakes of others. Too often delegating respon-
sibility degenerates into the "old army game of passing the
buck." It is merely a scheme to evade blame when things go
wrongly.
You certainly do not merit loyalty and you are not likely
to get loyalty if you use your subordinates as a means for
evading responsibility. But, still better, you will do well to go
out of your way to shield them.
Charles A. Dana, the great newspaper man, once had a grand
opportunity to squirm out of a difficulty by permitting an edi-
torial writer to shoulder the blame for articles the editor had
written and for which logically he should be responsible. But
Dana was too big a man for this. "When on the stand before
a committee of Congress investigating in 1886 the so-called pan-
electric scandal he was questioned about the authorship of
certain editorial articles in The Sun.
"'They were not written by me,' he replied. 'I wish they
were: I wish I had the faculty to write such things.'"18
Could any man resist being loyal to such a boss as that?
Instead of taking the opportunity to squirm out of a delicate
situation, he not only demonstrates approval of the editor who
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MAKING THE MOST OF YOUR LIFE
was responsible for the attack upon his paper but expresses
envy of the ability of this editor who wrote the condemned edi-
torials.
In a similar fashion Cyrus Curtis backed Edward Bok in his
editorial policies for the Ladies' Home Journal even when pres-
sure was brought to bear upon Curtis to discharge Bok.
Bok had aroused the ire of women's clubs throughout this
country by criticising the superficiality of their intellectual work.
They were so incensed that they decided to retaliate by getting
him discharged from the Journal. Petitions were signed by
thousands of club women asking Curtis to remove Bok from
the editorial conduct of the magazine.
"'What is it all about?' he asked Bok one day as he brought
him one of the petitions.
"Bok told him briefly.
"'What has that to do with me? Why do they send me these
long petitions?'
"'They want you to discharge me.'"
Curtis was not influenced in the least by all these demands.
He had implicit confidence in Bok and nothing could shake it.
After that when these voluminous petitions would come he
would toss them on Bok's desk unopened. Bok even asked him
to read them, but to no purpose. He was not interested.19
After such a demonstration of confidence do you suppose
there is anything that Bok would not have done for his em-
ployer?
Do nothing that other men can do for you as well as you
could do it yourself.
You will gain more by developing trustworthy subordinates
than you will by waiting for your superiors to drag you higher.
Understand details and then delegate them to others.
Delegate responsibility—not to get out of wor\ but to give
you time for more important matters. Pass on your wor\ to
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GETTING OTHERS TO WORK FOR YOU
others and then \eep busy. This is the way to multiply your out-
put.
Motivate those to whom you have entrusted various respon-
sibilities by:
1. Showing them that you trust them.
2. Refraining from interfering with them.
3. Going away and letting them handle critical affairs.
4. Giving them full credit for what they do. Giving them too
much credit is better than giving them too little.
5. Ta\ing the blame for their mista\es.
References for Chapter XVIII
1. William S. Dutton, American Magazine (Oct. 1926), pp. 17
and 184.
2. B. C. Forbes, American Magazine (Sept. 1918), p. 74.
3. Samuel Crowther, American Magazine (Nov. 1925), p. 82.
4. Herbert N. Casson, Tips on Leadership, B. C. Forbes Publish-
ing Co., 1927, p. 47.
5. Enoch B. Gowin, The Executive and His Control of Men, Mac-
millan, 1915, p. 90.
6. William E. Carson, Northcliffe, Britain's Man of Power, Dodge
Publishing Co., 1918, p. 107.
7. Samuel Crowther, American Magazine (Oct. 1923), p. 447.
8. Interview with Waldo Warren, June 5, 1929.
9. Neil M. Clark, American Magazine (May 1923), p. 19.
10. Keene Sumner, American Magazine (May 1923), p. 176.
11. Wm. E. Woodward, George Washington, Boni and Liveright,
1926, p. 376.
12. Charles E. Merriam, Four American Party Leaders, Macmillan,
1926, p. 6.
13. William Lawrence, Henry Cabot Lodge, Houghton Mifflin,
1925, pp. 108 and 116.
14. Enoch B. Gowin, Developing Executive Ability, Ronald Press,
1919, p. 22.
15. Interview with Waldo Warren, June 5, 1929.
16. Edward W. Bok, Twice Thirty, Charles Scribner's Sons, 1925,
p. 112.
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MAKING THE MOST OF YOUR LIFE
17. Robert Southey, The Life of Nelson, Houghton Mifflin, 1916,
P- 53-
18. Edward P. Mitchell, Memoirs of an Editor, Charles Scribner's
Sons, 1924, p. 134.
19. Edward W. Bok, Twice Thirty, Charles Scribner's Sons, 1925,
p. 166.
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XIX
Reading with Pleasure and Profit
Selfridge Learns to Keep Awake While Reading
Know Why You Are Reading
Read for Relaxation
A Book Was Washington's Buddy
H\rry Gordon Selfridge was in luck! He had been invited to
room with a young man who had an excellent library and
had given him the "run of his books."
But there was a fly in the ointment. For five evenings each
week he had three solid hours which he could spend in
reading, but he found that, when he tried to read, he got
sleepy and could not keep awake. He liked to read, he had
plenty of books to read, he had plenty of time to read; and yet
he would fall asleep.
This young man, who later became a partner in Marshall Field
and Company and now has an immense department store in
London, was no different from thousands of other persons
who get drowsy when they try to read. Yet the reason for this
sleepiness is easy to find and the cure is simple. Anyone can
overcome this habit just as Selfridge did.
He discovered an important principle: If you attempt to do
the same thing for a long period the result is monotony, and
monotony makes you sleepy. The solution is to introduce
variation in your reading.
Selfridge adopted this plan: "During the first hour I read
something that required a good deal of thought. During the
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MAKING THE MOST OF YOUR LIFE
second hour I read biography, which requires less thinking;
and during the third hour, until bedtime, I read fiction or
travel."1
Start in when you are fresh with reading which requires most
concentration. As soon as you find your mind wandering change
to something else. At first the periods may be even shorter than
an hour, but it is better to change than to attempt to force
yourself to read something in which you cannot get interested
or which puts you to sleep.
Some people train themselves to become drowsy when they
read by reading themselves to sleep. This is a poor plan. You
may be able to induce sleep by reading, but, at the same time,
you are teaching yourself to get drowsy whenever you read.
You cannot use reading as a sleeping potion and then expect to
keep awake when you read something which is not very ex-
citing. Besides, if you read, in bed, something which is stimulat-
ing enough to keep you awake, you are likely to produce
sleeplessness or a sort of restless sleep in which your mind is
continually rehearsing the ideas aroused by the reading.
If you want reading to be of any value to you, do not use it
as a means of putting yourself to sleep. You cannot expect it
to put you to sleep at one time and to keep you awake at another.
Know Why You Are Reading
To get the most from your reading ask yourself why you
are reading at the time. The motive may be different and the
reading may be different at different times but if you are clear
as to the motive you have the best guide for the selection of
what to read.
Do you want information on a specific subject? If you do,
your reading is a search for that information and should be
rigidly directed toward that end. It will involve the use of
readers' guides, encyclopedias, indexes, and reference books. You
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READING WITH PLEASURE AND PROFIT
will read only the portion of books which have a bearing on
your problem rather than entire books. One who is reading for
specific information is wasting his time if he settles down to
read a complete book unless the whole book relates specifically
to his search.
On one occasion Thomas A. Edison wanted to know about
a certain part of the mechanism of typewriters. What did he
do? Among other things, he told an assistant to get all the
books in the library about that piece of mechanism and bring
them to his office. The assistant brought a pile of books several
feet high for Edison to read.2
What a job! Should he set about reading that whole stack
of books in order to learn about the one thing he wanted to
know? No. Such a job would have taken weeks. Edison ex-
tracted from each book just what he wanted and ignored the
rest. By so doing he was able to learn what he wanted to know
by spending only one evening with the whole stack of books.
When you are on a specific search, read the parts that relate
to that search and pass over irrelevant material.
Read for Relaxation
Perhaps you are tired, worn out with the worries of your
work, and want to relax and get away from it all. You would
like to get out into the woods or mountains or anywhere to
forget. You cannot really get away but you can lose yourself
in the emotions that men have put into their writings. At such
times do not select reading which is recommended as culturally
necessary, but the sort of thing that you enjoy. It may be a de-
tective story, a novel, a book of poems, or a book of humor.
Select something you can read for the sheer fun of the emotional
stimulation it gives you.
Whatever your taste may be, get the sort of book or magazine
which fits that taste, relax into a comfortable chair and lose
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MAKING THE MOST OF YOUR LIFE
yourself. You will come out of your little vacation of reading a
refreshed and different person.
To make your reading profitable and pleasurable decide what
you need most at the moment: intellectual stimulation, infor-
mation, relaxation, amusement, excitement, or something which
will give you courage to take up life again where you left it.
With the advice of librarian, friend, or someone who knows,
select something to fit that mood—telling them just the sort
of thing you wish to accomplish—and reading will take on new
meaning to you.
Napoleon is said to have had very broad reading interests:
artillery, its principles and history; the science of warfare;
philosophy; constitutional law; history; biography; finance;
criminology; astronomy; geology; meteorology; the laws of the
growth of population; statistics of mortality; and religion. 8
Now a person cannot develop an interest in all these subjects
at once, but Charles E. Mitchell tells of a device he used which
was very effective in broadening his interests. He had "an in-
formal compact with himself to take up some new subject every
year, and learn what he could about it."4
Get simple books on any subject at first. If you get a book
you cannot understand, it does not indicate that you cannot un-
derstand the subject, it means that you cannot understand that
particular book. Get a simpler book on the same subject, one
that you can understand. Be honest with the librarian, tell him
that you want something more readable than the book you
have tried to read on the subject in question. It is no disgrace to
admit that you are ignorant on any subject. Start at the bottom
in your reading.
A Book Was Washington's Buddy
George Washington, as a young man, found a book which
was as valuable to him as a personal friend is. It was a book
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READING WITH PLEASURE AND PROFIT
which appealed to him, which helped him, and which he kept
as a constant guide. It might not appeal to anyone else, but
if it helped him, it served its purpose. It was a curious little
book entitled The Young Man's Companion by W. Mather.
It is now a curio of high market value.
"To George The Young Man's Companion was a companion
indeed. His name, in his own handwriting, is on the flyleaf, and
its pages are well thumbed. The book tells how to measure
lumber and land, how to be a gentleman, how to set out useful
trees, how to write letters to people of quality, how to make
ink with scant materials, how to calculate interest, how to draw
up legal papers. It tells all this, and more. It is crammed full of
facts. . . . There are evidences that he labored over it and
learned it well. Many of its maxims were copied by him." 5
Books are like people. There are vast numbers of them with
which you will never get acquainted, there are some you will
know casually, but there are a few which will be so valuable
to you that you will become very intimately acquainted with
them. You should have a few books which are as close to you
as the closest personal friend.
Your intimate book friends will not be the same as those
chosen by others. Do not let that bother you. We do not all
choose the same people as friends. We may not admire the
choice of others nor they admire ours. The choice is your own
and the intimacy should be measured by the personal value
of the book to you.
But do not merely read. Use what you read. If you read
biography and learn how other men did things, try to take
advantage of their experiences when you meet similar prob-
lems. You can avoid the mistakes they made and can solve
problems similar to theirs even better than they did if you know
how they met theirs.
John A. Topping, head of the Republic Iron and Steel Com-
pany, learned how to express himself by reading Macaulay's
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MAKING THE MOST OF YOUR LIFE
Essays. His father considered these essays models of style and
urged his son to read them. He did not attempt to mimic
Macaulay after reading them but they showed him the different
ways in which ideas may be expressed. He says: "I don't pretend
to talk as Macaulay wrote, I don't want to. But I am sure that
my background of reading has made it easier for me to express
myself in my own way."6
Act on what you read. Talk about what you read. Test what
you read. See whether the writer knows what he is talking
about by putting it to a trial.
If you read a story, tell the story in your own words to some
friend, or try to write a brief synopsis of it and you will be
surprised how much the attempt will help you to express
yourself. If you read an argument try to state the argument
in your own words. Attempt to defend it or to refute it and
see how much more clearly you learn to think and to reason
as a result. If you read a description or word picture, try to
paint the same word picture in your own way.
Don't be a passive reader. Your reading will become a part
of you when you act on it, when you do something with it.
If you read as though you were a sponge you will soon soak
up all you can take, the rest will simply roll off. Make use of
everything you read in some manner and you will always be
ready and hungry for more.
Vary your reading according to your needs, your mood at
the time, and your physical condition.
If you are fresh, read things which require concentration;
if you are tired, read lighter things.
Do not use reading to put yourself to sleep. If you do so you
will make yourself a poor reader.
Vary your method of reading according to the purpose in
reading. If you are searching for the answer to a specific prob-
lem, hunt it and ignore everything else. If you want to get away
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READING WITH PLEASURE AND PROFIT
from your troubles choose the thing in which you are most
interested.
Develop new interests in reading and thus broaden your out-
loo\ on life.
Have a few boohs which are as close to you as an intimate
friend.
Use what you read. Tal\ about it. Do not use it to show off,
but make it a part of you so that you may be better able to
express yourself.
References for Chapter XIX
1. Samuel Crowther, American Magazine (April 1924), p. ill.
2. Enoch B. Gowin, Developing Executive Ability, Ronald Press,
1919, p. 223.
3. Emil Ludwig, Napoleon, Garden City Publishing Co., 1926,
p. 10.
4. Bruce Barton, American Magazine (Feb. 1923), p. 16.
5. Wm. E. Woodward, George Washington, Boni and Liveright,
1926, p. 25.
6. Frank B. Copley, American Magazine (May 1926), p. 39.
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XX
It Pays to Be Modest
Only a Loser Needs to Strut
Does Promotion Turn Your Head?
Franklin Gets an Intellectual Spanking
Goethals Runs from a Cheering Mob
Hill Offers to Trade a Celebration for a Library
What an opportunity for General Grant to strut! At last,
after a bitter struggle, the Confederate forces had broken,
victory was his, and Lee was to surrender his sword at Appo-
mattox Court House.
Had he not a right to boast? Any ordinary man would have
been tempted to do so but Grant was not an ordinary man
and great men are more likely to be modest than boastful.
Grant took his success very humbly and he was even modest
about his humility in so doing, as his description of the sur-
render shows.
He says: "General Lee was dressed in full uniform, which
was entirely new, and was wearing a sword of considerable
value, very likely the one which had been presented to him
by the State of Virginia. In my rough travelling suit, the uni-
form of a private with the stripes of a Lieutenant General, I
must have contrasted very strangely with a man so handsomely
dressed, six feet high, and of faultless form; but this was not
a matter I thought of until afterwards."1
One who is victorious, one who has accomplished something
of note, can well afford to be modest—his accomplishment
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IT PAYS TO BE MODEST
speaks for itself. Strutting is only an attempt to win approval
where there is some doubt as to whether approval is merited.
If it is truly merited the strutting is superfluous and out o£
place.
Nor was Lee immodest in appearing at the surrender cere-
mony dressed in a stately manner. His position was different.
He was the loser and of course felt humiliated. But he took
his loss valiantly and his dress was an indication that he could
still hold up his head in spite of the loss. He was taking his
loss in a manful manner befitting to the great man that he
was. Lee was as modest as Grant but he was in the position
of a loser.
In other words, boasting, conceit, strutting, and holding one's
head high are usually evidence of an attempt to bear up under
a lack of success or complete failure; modesty is the expression
of confidence in achievement.
Grant did not look down upon Lee. He did not gloat over
his success nor try to humiliate his conquered foe. He realized
that there were other factors entering into his success besides
his own personal prowess. When Koerner complimented him,
telling him that his victory was one of the greatest exploits in
the long war, he replied: "We had a great deal of good luck.
About that time the weather in Virginia is customarily such
that one is stuck in the mud. We had exceptional weather,
the roads were excellent and we could go where we wanted
to go. Two days after, there was a turn in the weather, so that
any movement would have been impossible." 2
The fact that he could give the weather credit for helping
him out, shows that Grant had a great deal of self-assurance.
He had taken advantage of his opportunities and he knew it.
He did not have to boast and take credit for the weather and
everything else related to his success.
Had he accepted the compliment of Koerner, or had he
elaborated upon his prowess, it would have been a sign of
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MAKING THE MOST OF YOUR LIFE
weakness. "Men are best flattered," says Lord Chesterfield,
"upon those points where they wish to excel and yet are doubt-
ful whether they do or not." 3
When you feel proud of yourself, when you find yourself
very susceptible to compliments, when you "pat yourself on
the back," it is a danger signal. It signifies that you are fooling
yourself, you are overdoing your own self-estimation because
you are none too sure of yourself at that point. Such conceit
makes it harder for you to win next time. You fool yourself into
thinking that all credit for your success belongs to you when
it does not and in a similar situation in the future you will
not know how to handle matters successfully.
Watch for the points where you are susceptible to flattery,
recognize that they are your weak points, and set about to
strengthen them. "Almost all men are vain of what they do
badly, not of what they do well." 4
If you permit your head to be turned because you have
achieved some success, you are preparing the way for failure.
It does not pay to overdo your exaltation even if you have
done something worthy, for such exaggeration will blind you
to the difficulties of the next job.
Does Promotion Turn Your Head?
It takes a big man to keep his head when he is promoted.
Few men can do it.
Lloyd George was one of those few. "'During thirty years,'
an old servant of the Commons once declared, 'I have known
only one member whose manner and way of speaking did not
change after he became a minister. That one is Mr. Lloyd
George.'"5
Chauncey Depew was another exception to the tendency to
succumb to flattery. When he surrendered the speakership in
the legislature in order to lend support to the Lincoln adminis-
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IT PAYS TO BE MODEST
tration he "was given a reception and overwhelmed with every
form of flattery and applause for distinguished service to the
party. 'By midnight,' he says, 'I had been nominated and elected
Governor of New York and an hour later I was already a
United States Senator. Before the morning the Presidency of
the United States was impatiently waiting the time when I
would be old enough to be eligible.'"6 Although Depew was
very young at the time he was too smart to have his head
turned by such wild enthusiasm in his favor. Even at this
time he showed the earmark of true greatness—he did not
permit his head to be turned by flattery.
Can you stand prosperity? The ability to withstand pros-
perity is the true measure of the man. "The man who thinks
he has done something," says Henry Ford, "hasn't many more
things to do. More men are failures on account of success than
on account of failures. They beat their way over a dozen diffi-
culties, sacrifice, sweat, and make possible the impossible; then
along comes a little success and it tumbles them from their
perch. They let up, slip, and over they go. Who can count
the number of men who have been halted and beaten by
recognition and reward! . . .
"Make your program so long and so hard that the people
who praise you, will always seem to you to be talking about
something very trivial in comparison with what you are really
trying to do. Better have a job too big for popular praise, so
big that you can have a good start on it before the cheering-
squad can get its first intelligent glimmering of what you are
trying to do."7
"'As our success began to come,' remarked John D. Rocke-
feller in reminiscing over the early days in the oil industry, 'I
seldom put my head to the pillow at night without speaking a
few words in this wise: "Now a little success, soon you will
fall down, soon you will be overthrown. Because you have got
a start you think you are quite a merchant; look out or you
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MAKING THE MOST OF YOUR LIFE
will lose your head—go steady." These intimate conversations
with myself, I am sure, had a great influence on my life. I was
afraid I could not stand my prosperity, and tried to teach
myself not to get puffed up with any foolish notions.'"8
Fortunate are we if we can stand prosperity, if we do not
let our heads become turned when we begin to succeed. Each
achievement should be but the "commencement" of a new
endeavor. It pays to live for the future instead of living upon
past laurels.
Franklin Gets an Intellectual Spanking
If we have not learned to stand prosperity we would be
fortunate if we could have some one to handle us as Benjamin
Franklin was handled in his early days when he began to grow
conceited. Ben had no father to keep him on the ground and
his overestimation of himself made him intolerable. One day
an old Quaker called him to one side and gave him a talk
which changed Ben's whole life.
"'Ben, you are impossible,' said the Quaker. 'Your opinions
have a slap in them for everyone who differs with you. They
have become so offensive that nobody cares to hear them.
Your friends find that they enjoy themselves better when you
are not around. You know so much that no man can tell you
anything. Indeed, no man is going to try for the effort would
lead only to discomfort and hard work. So you are not likely
ever to know any more than you do now, which is very little.'
"Ben was floored. He probably got up and brushed the dust
off himself and answered: 'I'm sorry, sir. I really want to learn.'
"'Well, the first thing for you to learn is this—that you have
been and still are a fool.'
"Again he was down, but when he had risen he had left
his conceit on the floor. . . . The next thing he needed was a
private talk with himself. That is what he had and without
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IT PAYS TO BE MODEST
delay. He took up the study of a new subject. It was himself.
He had made type and now, out of something rather un-
promising, he undertook to make a man."9
Instead of turning out to be a conceited prig, as he started
to be, he did succeed in making himself into a real man, one
who was liked by many people, who did many constructive
things for his generation, and who has had a great influence on
succeeding generations.
How much different his life would have been if the Quaker
had not given him the lesson in modesty which he did, no one
can say—but from that time he was a changed man. He had
been living on conceit, bragging about his past exploits; now
he turned to the future, determining to make something of
himself.
The job Franklin did with himself was not so hard. The
same thing may be done by anyone who finds that he is too
much in love with himself. The important part is to see clearly
the necessity of being modest, to understand the fact that brag-
ging is fatal to progress.
Remember this. What you are going to do is of much more
importance than what you have done. The past is only valuable
if it helps you to do something else. If you have done all you
ever will do, people may listen to you as you tell about your
past. They may listen out of sympathy for you or they may
try to learn something from your experiences. But, otherwise,
they care very little about what you have done. You are more
likely to be boring them or even annoying them, if you keep
prattling about your exploits, than you are to be interesting
them.
When you are tempted to boast think how much you hate
to hear other people boast and you are not likely to continue.
If you want friends, do not brag.
The great temptation to boast comes when some one dis-
parages what you have done. We attempt to make a fair state-
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MAKING THE MOST OF YOUR LIFE
ment of what we have achieved. Others do not seem to appre-
ciate us or may even ridicule what we have to say about our
success. Their criticism puts us on the defensive and we feel
that we must make them understand what is so clear to us.
But the best defense in such a situation is not the use of words.
Rather it is a demonstration of the falseness of their statements
by doing something even more noteworthy.
Goethals Runs from a Cheering Mob
Whenever Colonel Goethals was criticized about his work
on the Panama Canal, his usual comment was: "We will answer
them all later—with the canal."
His self-effacement was striking and yet no man ever re-
ceived more complete credit than did Colonel Goethals for his
work. He was absorbed in what he was doing and not in the
cheers that he might receive for it and, for this reason, did a
remarkable job.
After the canal was finished he had earned a right to cele-
brate but he did not. "He was not on the prow of the first
tug that passed the locks, but on and within the lock-walls
studying closely the workings of the machinery of the gates
and valves. He was not on the bridge of the first ship to pass
from ocean to ocean, but on the lock-walls and along the
banks of Gatun Lake and the sides of the Culebra Cut, watch-
ing both the operating machinery and the wave-action created
by the moving vessel.
"An English diplomatic official, who was a passenger on the
first ship to go through the entire Canal from the Atlantic
to the Pacific, wrote of it to a friend: 'Colonel Goethals did
not go through. He saw us off at Cristobal, and then appeared
on the locks at Gatun and Pedro Miguel. At the latter point
John Barrett made arrangements to raise three cheers for Colonel
Goethals, but directly it started, the Colonel, who was in shirt-
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IT PAYS TO BE MODEST
sleeves, turned his back and ran. John was left cheering.'"10
Goethals did not want cheers—he wanted the canal to be a
success. If it succeeded he had won; if it failed he had lost. He
had said he would "answer them with the canal" and he did.
Put the emphasis on the job you do and the personal recog-
nition will come. If you advertise, advertise the thing that you
have produced. If you advertise yourself, people will be re-
pelled, and will disparage the thing you have done. You gain
nothing by blowing your own horn.
Contrast this pride in achievement of Colonel Goethals, with
its submersion of personal pride in a worthy project, to the
sensitiveness of Lord Rosebery to personal slights.
"One morning," says Andrew Carnegie, "I called by appoint-
ment upon Lord Rosebery. After greetings he took up an
envelope which I saw as I entered had been carefully laid on
his desk, and handed it to me saying:
"'I wish you to dismiss your secretary.'
'"That is a big order, Your Lordship,' I replied. 'What is
the matter with him? He is indispensable, and a Scotsman.'
"'This isn't your handwriting; it is his. What do you think
of a man who spells Rosebery with two r's?'
"I said if I were sensitive on that point life wouldn't be en-
durable for me. 'I receive many letters daily when at home and
I am sure that twenty to thirty per cent of them misspell my
name, ranging from "Karnaghie" to "Carnagay."'
"But he was in earnest. Just such little matters gave him
great annoyance. Men of action should learn to laugh at and
enjoy these small things, or they themselves may become
'small.'"11
If a man feels touchy it probably means that he feels insecure.
The way for him to correct this is to correct his own fear
instead of attempting to get even with the fellow who has
wounded his vanity. Positions are often surrounded with de-
mands for salutes and other marks of submission from inferiors
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MAKING THE MOST OF YOUR LIFE
because the positions must be filled with inferior individuals
who could not command respect on their own account. The
smaller the man who occupies such a position the more likely
is he to be very exacting in his demands for all these marks
of deference and respect. It is because a man does not deserve
respect that he has to demand it by virtue of his position. What
a poor cloak for a weak personality!
A group of learned men once organized a club which they
called the "Boneheads." They were so sure that they were
intelligent and not boneheads that they jokingly called them-
selves by that name. If they had had any doubts as to their
intellectual ability they would not have dared to use such a
name. "Boneheads" is a fitting name for a fraternity of intel-
lectuals; "Knights of the Order of Solomon" is the sort of
pretentious title needed for an organization of numskulls.
Do you depend upon the firm where you work, or upon
your position, to support your dignity; or can it stand alone?
"One of our troubles," said Melvin A. Traylor, president of
the First National Bank of Chicago, "is that many of the young
men in the bank get the swelled head very easily, particularly
in the Real Estate and Bond Departments. They make a good
sale and then think that they have done it all themselves,
whereas actually it is the prestige of the bank behind them
that has enabled them to close the deal."12
Take advantage of the prestige of a good organization, espe-
cially in your younger days, but do not get the idea that the
success which really results from such a connection is due
only to your own efforts. Be proud of your associations with a
successful business, but do not get the silly notion that it will
fail if you should leave it, or that you are not getting enough
recognition for your importance.
Humility, rather than conceit, will get you from the lowest
rungs in a corporation to the high posts. "Has anyone heard
of a representative of this new generation of corporation leaders
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IT PAYS TO BE MODEST
who is overbearing or discourteous, or thinks he knows it all?"
asks Victor M. Cutter, president of the United Fruit Company.
Cutter, himself, is an answer to this question. He is just a
big, human fellow who, in twenty years, travelled from a small
job on an obscure banana farm in Central America to the
presidency of the greatest company of its kind in all the world.18
Be modest in your claims and you will gain recognition, be
conceited and you will be disliked, ignored, and kept in the
inferior position where you belong.
Hill Offers to Trade a Celebration for a Library
The people of St. Paul still love James J. Hill because of his
modesty—a striking demonstration that modesty pays. After
his spectacular success in building the railroad which meant
so much to their city the citizens of St. Paul prepared to do
him a fitting honor. They planned a holiday and voted to spend
fifty thousand dollars for the occasion. Arches were to span
the streets, a great procession was arranged, and, to crown it
all, they were to have a civic banquet.
"Mr. Hill listened to the committee and then said: 'Gentle-
men, I am not insensible to the honor you propose. I appreciate
it and am deeply grateful to you for the good will by which
it is inspired. But it will take a good deal of money to pay for
these things, will it not?'
"The committee hastened to say that the sum, some $50,000,
a very considerable sum at that time, had been easily obtained
and willingly subscribed.
"'Then,' said Mr. Hill, 'let me take the will for the deed.
St. Paul needs a public library building, the city does not feel
that it can afford to provide one. If you will appropriate this
sum to that purpose, instead of the celebration, and call that
off, or if you can double it, I will add twice as much more,
and a good library building can be put up at once. I shall be
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MAKING THE MOST OF YOUR LIFE
just as sensible of your kindness, and the people will be richer
instead of poorer for it.'
"His proposal was not accepted. St. Paul made merry and
paid its tribute."14 But they thought all the more of him for
the modesty which he demonstrated in making the offer. People
cannot help liking a man who is modest. Modesty always pays,
conceit never does. If Hill had been conceited they probably
never would have planned the celebration in the first place.
When you feel most proud of yourself, most successful, it is
time to emphasize modesty. Your pride may be an excuse for
having done a really poor job. Whether justified or not it will
bar your way to further achievements.
Beware of a little success. It is lively to turn your head. Keep
your eye on what you may do in the future rather than on
what you have done in the past. You cannot be conceited when
you thin\ of what there is still to be done.
When tempted to boast thin\ how much you disli\e to hear
others boast and this will stop you. If you want friends, be
modest.
Beware of the temptation to overextend yourself as a result
of past successes. Your success may be due to other factors than
your own efforts. Failure to recognize these wea\ens you.
When you feel touchy, when your dignity has been hurt, it
is a sign that you are, at heart, filled with a feeling of inse-
curity. Do not ta\e it out on the one who has not treated you
with due respect. Strive for greater confidence and you will
not be touchy.
It pays to attach yourself to a prosperous organization, to
associate with successful men, and to ta\e advantage of any
prestige you can; but do not deceive yourself into thinking
that the effects of such influences are due entirely to your own
prowess.
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IT PAYS TO BE MODEST
References for Chapter XX
1. G. M. Dodge, Personal Recollections of Lincoln, Grant and
Sherman, Monarch Printing Co., p. 87.
2. Gustave Koerner, Memoirs, The Torch Press, 1909, Vol. II,
p. 447.
3. Edward G. Johnson, The Best Letters of Lord Chesterfield,
McClurg, 1923, p. 61.
4. Albert Burdett, William E. Gladstone, Houghton Mifflin, 192S,
p. 29.
5. E. T. Raymond, David Lloyd George, Doran, 1922, p. 103.
6. Chauncey M. Depew, My Memories of Eighty Years, Charles
Scribner's Sons, 1922, p. 25.
7. William S. Dutton, American Magazine (July 1928), p. 113.
8. Enoch B. Gowin, Developing Executive Ability, Ronald Press,
1919, pp. 461-462.
9. Irving Bacheller, American Magazine (Aug. 1923), p. 25.
10. Joseph B. Bishop, Notes and Anecdotes of Many Years, Charles
Scribner's Sons, pp. 223-225.
11. Andrew Carnegie, Autobiography, Houghton Mifflin, 1920,
p. 309.
12. Interview, June 11, 1929.
13. Bruce Barton, American Magazine (Aug. 1925), p. 16.
14. Joseph G. Pyle, The Life of James J. Hill, Doubleday Page,
1917, p. 467.
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XXI
Getting Over Self-Consciousness
A Simple Rule for Learning Poise
Parnell Finds a Substitute for Blushing
A Queer Couple Give a Lesson in Poise
//\ Y rHY am I such a fool?"
VV A charming young lady fairly shrieked this question
to a friend to whom she had come for advice. Evidently she
was thoroughly angry with herself.
"We are all fools," calmly replied her adviser. "In what way
are you a bigger fool than the rest of us or more of a fool than
you usually are?"
"Oh! I wanted so much to make a good impression. I spent
a long time getting in my best togs. I thought over what I
should talk about. I planned what we would do, thought it
would all go off so well, and then I botched the whole thing.
"I have been to parties before, lots of them. I have gone
with many people and have always been able to keep my
poise. I never lacked things to talk about before. Now, when
I tried so hard, I made him think that I have not a brain in
my head. When I tried to talk, I stammered and lapsed into
painful silences. He must think I am an idiot.
"It seems when I do not care what people think, when I
do not care what sort of an impression I make, I get along fine.
When I try to act my best then I do my worst. What in the
world ails me? I never cared for the other fellows I have been
out with and got along with them fine. This is the first fellow
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GETTING OVER SELF-CONSCIOUSNESS
I have been with whom I thought I could like and I made a
fool of myself when with him. Is there anything that I can
do to get over it?"
"Surely," replied her adviser. "It is easy. Stop thinking about
yourself. You were self-conscious, which simply means that you
were thinking about yourself. When you think about yourself,
about how you look, what you are going to say, wondering
what the other person thinks about you, and whether you are
making a good impression, you are sure to feel embarrassed."
"I did try," the girl answered, "but I could not stop thinking
of myself and the more I tried the more fussed I became."
"You went at it the wrong way. When you say to yourself,
'I won't think about myself, I won't think about myself, I
won't think about myself,' you are only keeping yourself in
mind. It is just another way of reminding yourself that you
are important. You cannot drive a thing out of your head that
way. The way to forget yourself is to get interested in some-
thing else.
"Here is a little plan that is sure to work," continued her
adviser. "When with your friend, make up your mind that
you are going to think about him instead of about yourself.
Study his interests and encourage him to talk about them. Try
to find out the things he likes, study him and you will find
that you will be able to forget yourself. We think of the thing
that interests us most. You have been more interested in your-
self than in him. Get more interested in him and the interest
in yourself will fade into the background."
The girl went away determined to try this new method. A
short time later she came back with a face wreathed in smiles.
"It worked like a charm," she reported. "I had a hard time
at first, but I kept making my mind turn to him and his in-
terests and finally he felt I was interested in him and talked
very freely. I think he liked it too."
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MAKING THE MOST OF YOUR LIFE
People continue to be self-conscious because, in trying to get
over it, they do the very thing which makes it worse.
Have you ever been self-conscious? Have you ever been as
humiliated as this girl was? She overcame her trouble by fol-
lowing a very simple plan. She overcame her self-consciousness
by refusing to think about herself and she was able to stop
thinking about herself by finding something, outside of herself,
more interesting than herself to think about.
You cannot force your attention away from yourself by saying
you won't think about yourself. You must find a substitute and
the substitute must be more attractive than yourself or it will
not be effective.
If you cannot get over self-consciousness you can be sure that
the key to your difficulty is just here—you are so wrapped up
in yourself that you cannot find anything more interesting.
Self-consciousness is a form of conceit.
The best interest to cultivate—in order to overcome this con-
ceit—is an interest in other people. People are interesting if
you will only stop long enough to understand them, or even to
try to do so. Men who have studied others have found that it
paid them to do so.
It paid Joseph Choate to study people. He was well-known
for his poise but he was not born poised; it came when he
followed the suggestion we have just made.
He was so thoroughly self-possessed that no one could dis-
concert him either in private conversation, in the court room,
or in a social gathering. He was poised because he was con-
tinually studying the people with whom he associated. "Any
one with his appearance and talents might be pardoned for
thinking of so agreeable a subject as his own person; but he
never appeared to do so. He was thinking always of his object,
and carefully studying the minds and feelings of those to whom
he spoke. He studied his juries, his judges, and his audiences
with sympathetic insights, and his favorite method of capturing
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GETTING OVER SELF-CONSCIOUSNESS
their judgment was by boldly invading the field of their per-
sonal experience and interest, making himself at home with
them, and, when he departed, leaving his own ideas with the
audience as a part of their household goods." 1
If the interest which diverts your mind from yourself is an
interest in the other fellow, it serves a twofold purpose. It gets
your mind off yourself and thus relieves your embarrassment;
and, at the same time, it pleases the other fellow immensely
when he discerns that you are interested in him. Certainly, by
all odds, the best way to overcome self-consciousness is to be
so conscious of the other fellow, his interests, his desires, and
his actions that you forget your own.
Parnell Finds a Substitute for Blushing
On the other hand, if you cannot become interested in other
persons, you may be able to find some other means to divert
your attention from yourself. Parnell, for example, forgot him-
self in his interest in metallurgy.
When Charles Stewart Parnell was but thirty-six years of
age he was characterized as the "greatest boon to Ireland" of
his time—"the uncrowned King of Ireland." He had poise and
self-confidence to a degree which amazed both his friends and
his enemies.
Yet as a young man Parnell was the most self-conscious
individual that one could well imagine. When he was twenty-
eight years of age he was defeated in his race for a seat in the
House of Commons because he made such a ridiculous spectacle
of himself when he tried to make a speech.
At his first public meeting "he advanced to the front of the
platform, and the expectant crowd ceased to cheer and prepared
to listen. He opened his parched lips, and with difficulty said,
'Gentlemen, I am a candidate for the representation of the
County of Dublin!' Then he became silent. He tried again,
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MAKING THE MOST OF YOUR LIFE
faltered, paused, stumbled on, became horribly confused, and
finally broke down."2
One of the leaders of the party said that they had "a blond
fool" for a candidate. How did Parnell effect the marvelous
transformation in himself which made him, eight years later,
one of the world's really great political leaders?
Now Parnell, at the start, actually was "a blond fool," and
the reason was simple: he was thinking about himself. Any
one who is continually absorbed in himself, blond or brunet,
is a fool. But he overcame his folly just as anyone can do by
developing what was described as "an uncanny gift of concen-
trating his thoughts on the essential matter and disregarding
all else."
At one time, at the height of his political career, he had a
real occasion to think about himself—he had been accused of
sympathy with the ruffians who had murdered the Chief Secre-
tary of Ireland, Lord Cavendish. A letter supposedly written
by Parnell expressing sympathy with the murderers had been
published in The London Times. The letter was later shown
to be a forgery and Parnell recovered five thousand pounds
damages from The Times.
"Mr. Henniker Heaton used to tell a story of Parnell at
this time, which strikingly illustrates his coldness and detach-
ment. . . . He had delivered a short speech denying its (i. e.
the published letter's) authorship. He 'then walked into the
lobby and engaged me in earnest conversation. Everybody
thought he was telling me of the awful political event which
was then exercising men's minds. This is what he said to me:
"I have just read in the afternoon papers that a mountain of
gold has been discovered in western Australia, and that some
tons of the specimens have been sent home to you." I said it
was true, and that I had in my locker in the House some of
the crushed specimens. I gave him a wineglassful of the crush-
ings, and he took it away with him, and to the bewilderment
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GETTING OVER SELF-CONSCIOUSNESS
of his party, no one saw him for a week. On that day week,
almost at the same hour, he again appeared in the lobby. Walk-
ing up to me he said smilingly: "I have analyzed the specimens,
and they go 32 ounces of gold to the ton. . . . The fact is that
I take an interest in this matter. I have a small work shop to
test minerals in the mountains of Wicklow, some portion of
which I own." The astonishing thing is that, while his hun-
dreds of thousands of adherents were fulminating against The
Times he was quietly working away testing minerals in his
laboratory.'" 8
He was able to forget his personal troubles because he had
something more interesting to think about. He was cold, com-
posed, and reserved, not because he had consciously and di-
rectly tried to cultivate these traits, but because he had learned
to become interested in people and things outside himself.
To be sure, if he had been mixed up in an intrigue with the
ruffians, if he had even thought of joining them, he could not
have taken the accusation so complacently. It is often fear and
worry that makes us self-conscious and other people often
recognize this. The more seriously we take an accusation the
more inclined people are to believe it is true. We are less
inclined to worry about a false accusation than about those
which might have some grain of truth in them. But, whether
true or false, the best way to get over demonstrating to others
that we are bothered is to do as Parnell did, become interested
in something else.
A Queer Couple Give a Lesson in Poise
Even in the most ridiculous circumstances we can keep our
poise if we are absorbed in things other than ourselves. One
night, some years ago, during a celebration in Chicago a crowd
was gathered around an old couple who were sauntering up
State Street taking in the "sights." They were a queer old
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MAKING THE MOST OF YOUR LIFE
couple, dressed in their "Sunday clothes" of the vintage of the
early nineties. The good-natured crowd followed them, watch-
ing their every movement, and thoroughly enjoying them. But
they were totally oblivious to the fact that they were being
watched. They were having the time of their lives, entranced
with the noise, the lights, the window displays, and the jostlings.
They were absorbed in the sights and were not thinking of
themselves. What charmed the crowd was their total indiffer-
ence to the fact that they were the center of attention.
The trouble with most of us is this: We frequently believe
that we are the center of attention when this is not the case.
When we wear a new hat or a new suit or dress, we probably
feel that everybody is noticing us. That is merely our conceit.
The other fellow is probably wondering how he looks just as
we are wondering how we look, and, if he notices us at all,
it is probably because we are making ourselves ridiculous be-
cause of our self-consciousness and not because of our dress.
The same principle applies in a host of other situations. You
cannot make a person embarrassed who is so absorbed in his
work that he does not even know you are around. If you feel
incompetent when some one watches you work, your task is
to gain more competence instead of trying to get "control of
yourself." When you are sure that your work is being well
done you do not bother when some one is looking at you; it
is fear of incompetence, or making a mistake, or that someone
sees some secret impulse or thought, that brings the blush to
your cheek, the tremor to your hand, or the stammer in your
voice. You do the very thing you are afraid you will do and
you do it because you are afraid.
A group of high school boys once decided to play a trick
on a girl whom they knew to be conscious of herself. She was
to play at a church function, so they sat to one side where she
could see them out of the corner of her eye, and stared at her.
They gave no sign of ridicule, no smile, no sarcasm; they
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GETTING OVER SELF-CONSCIOUSNESS
merely looked. The girl, being extremely self-conscious, was
soon aware of their steady stare and began to squirm, to blush,
and fidget, until she finally broke down in the middle of her
playing and left the meeting. These boys knew that this girl
was more absorbed in herself than she was in her music, that
is why they knew it would disconcert her to stare at her. If
she had been half as absorbed in her music as the couple who
walked up State Street were in the window displays, she would
not even have known that the boys were looking at her.
Thinking about yourself will not make you more competent
or less self-conscious; thinking about your job, will.
In many situations, however, the dominant thing is not your
job or any task you have to perform, but other people. If your
only refuge is work you will tend to run from such occasions
and thus become more afraid than before.
Study people and you will discover them to be the most
interesting subject that can be found. Carry out on a broader
scale what the girl did when she felt embarrassed with her
friend—put your interest in the people around you. This prin-
ciple was one of the foundation stones in General Foch's success
as a military leader.
"To the commander of General Foch's type knowledge of
different men's minds and the way they work is absolutely
fundamental to success. . . . Many another young officer would
have felt that what he learned among his fellow officers of
the provincial characteristics was enough, but not so Ferdinand
Foch. Almost his entire comprehension of war is based upon
men and the way they act under certain stress—not the way
they might be expected to act, but the way they actually do
act, and the way they can be led to act."4
If you study men as General Foch did, they no longer are
objects to be feared, to cause a blush to appear, to cause the
voice to falter, or the hand to shake. If you are solving a puzzle
and run into a snag, you do not blush as you gaze at the puzzle,
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MAKING THE MOST OF YOUR LIFE
you knit your brows and try the harder to solve it. Look on
people as puzzles. When they do something you do not under-
stand, try the harder to solve the problem they present instead
of becoming self-conscious.
Self<onsciousness is merely thin\ing about yourself. To get
over it stop thinking about yourself.
The way to get over thin\ing about yourself is to find some-
thing else to thin\ about. You must find some substitute. Hav-
ing found a substitute the thoughts about yourself will fade
away without effort.
If you are ma\ing a speech thin\ about what you are saying
and the people to whom you are spea\ing, and not about your-
self, and you will not be self-conscious. If you are doing a job
thin\ 0f tne job and you wiJl not be so interested in yourself.
You may not, at first, understand the people you are with.
Thin\ing about yourself will not help you to understand them.
Thinking about the other fellow will.
Self-consciousness is a form of conceit. People are not observ-
ing you with the interest you thin\- They are usually busy
with themselves. Remember this and you will not feel uncom-
fortable in their presence.
Learn to like other people and you will have no trouble in
being comfortable when with them. They will see that you
li\e them and will feel comfortable also. This will increase
your poise.
You will never gain poise by putting on airs or pretending
nonchalance. Be natural. Don't take yourself too seriously.
References for Chapter XXI
i. Edward S. Martin, The Life of Joseph H. Choate, Charles Scrib-
ner's Sons, 1920, Vol. II, p. 414.
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GETTING OVER SELF-CONSCIOUSNESS
St. John Ervine, Charles Stewart Parnell, Little Brown & Co.,
1925, pp. 96-99.
Ibid., pp. 249-250.
Clara E. Laughlin, Foch the Man, Fleming H. Revell, 1918,
pp. 46-52.
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XXII
Teamwork
Loyal Comrades Make Frohman Boss
Pulitzer Secures Extreme Devotion of Reporter
Rockefeller Forgives Impudent Clerk
Loomis Gains Loyalty of Men Through His Wits
//\ -\r rE want Frohman! We want Frohman!" chorused the
W entire troupe of Haverly's "Mastodon Minstrels." Nor
was their shouting a mere gesture; they meant it. They wanted
Frohman for their new manager and were out to get him.
At this time Charles Frohman was only twenty-one years
of age. He had travelled with the "Mastodon Minstrels" for three
years and had won his way to the heart of every member of
the troupe. Their friendship was not the result of any deliberate
plans on his part to win their favor. He had not courted them
with the selfish ends in view that a politician often has when
he courts votes. He was just the kind of a fellow who liked
them all, and who was a friend, a confidant, and a repository
for the troubles of each one.
Without any conscious effort on his part he had learned that
the way to control men is to get control of their hearts—their
affections. He had put himself out to serve them whenever they
needed him with no thought of reward. He did it because he
liked them and wanted to do it. But now he was getting his
reward even if he did not ask for any recompense.
"Big Bill" Foote, the old manager, had resigned and imme-
diately there was a scramble for the position. "But when the
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TEAMWORK
company heard that an outsider sought the position to which
Charles was entitled there was great indignation. A meeting
of protest . . . was held on the stage in Brooklyn, and a round-
robin, signed by every member of the company, was dispatched
to Jack Haverly (the owner) insisting that Charles Frohman
be made manager."
Their demands were effective and he was appointed. After
the performance, one night, he walked back on the stage and
quietly remarked,
"'Boys, I am your new manager.'
"A great shout of delight went up. The rosy, boyish youth
(for he had scarcely entered his twenties) was lifted on the
shoulders of half a dozen men and, to the words of a favorite
minstrel song, 'Hear Those Bells,' a triumphant march was
made around the stage. None of the honors that came to him
in his later years touched him quite so deeply as that affec-
tionate demonstration."1
Is it any wonder that Frohman later became the "Napoleon
of the theater"? He was raised to the position by the affections
of his fellows. When people like each other they will work
together in harmony. When they like their boss they will do
anything for him. Affection is the only true basis for teamwork.
Take time to cultivate the good will of your associates. Gain
their affection and they will work consistently for you and help
you out in. a pinch. If you arouse their enmity you can never
build any solid structure of cooperation. You cannot force men
to work for your interests but you can gain their good will to
such an extent that they will want to do so.
Frohman "was always willing to admit that his success came
from those who worked for him. Once he was asked the
question:
"'If you had your life to live over again would you be a
theatrical manager?'
"Quick as a flash he replied: 'If I could be surrounded by
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MAKING THE MOST OF YOUR LIFE
the same actors and writers who have made me—yes. Otherwise
—no. ... I believe a manager's success does not come so much
from the public as from his players. When they are ready to
march with him without regard to results, then he has indeed
succeeded.'" 2
Pulitzer Secures Extreme Devotion of Reporter
Joseph Pulitzer, one-time editor and owner of The St. Louis
Post-Dispatch and owner of The New Yor\ World, "treated
his reporters like sons, and I may say without hyperbole that
they respected and loved their blind and ailing and indomitable
chief in a truly filial manner.
"There's a story it will do no harm to tell—a story illustrat-
ing the reporter's feelings toward Mr. Pulitzer. A reporter was
sent to cover a revival meeting, and in the midst of the pro-
ceedings an exhorter bent over the young man and said:
"'Will you not come forward?'
"'Excuse me,' was the reply, 'but I am a reporter, and I am
here only on business.'
"'But,' said the revivalist, 'there is no business so momentous
as the Lord's.'
"'Maybe not,' answered the reporter, 'but you don't know
Mr. Pulitzer.'"3
When people are friendly toward you they will work for you
with even greater energy and zeal than you could work for
yourself. Each friendship you make enlarges your personality;
each enemy you make dwarfs you. Making friends is an essen-
tial part of personal efficiency.
The true executive will go out of his way to avoid making
an enemy or keep an employee or fellow workman from holding
a grudge. Samuel Vauclain, president of the Baldwin Loco-
motive Works, said: "In all the years I've worked I've never
held a grudge or contemplated revenge against any individual.
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TEAMWORK
If a man does me a wrong I do not nurse my grievance sul-
lenly. I either talk it out with him or arrange to avoid him
permanently." *
Patrick E. Crowley, former president of the New York Central
Railroad, found that it paid to give men consideration even
when they were clearly in the wrong. It is only the immature
executive who sticks to the letter of the law regardless of the
effect that such strictness may have upon the men concerned.
"There was a near wreck one day, when Crowley was a
division superintendent. Two engineers, both veterans in the
service, came within an ace of running their trains head-on
together. It was utterly inexcusable, and orders came from the
top—far above Crowley—that both should go at once. But
Crowley had a different idea.
"'These men should have some consideration due them,' he
protested. 'What they have just done is unpardonable, and they
must be disciplined. Do whatever you please in that respect;
but don't deprive them of their places and their chance to
make a living at the only trade they know. After all, they
have been piling up a credit in the savings bank of good
behavior for many years. Their carelessness has made a heavy
draft upon that balance, but there is still something left. Disci-
pline them, but don't discharge them. If you do, you discharge
me too.'
"So the men stayed, and are still there, loyal and efficient
employees." 5
Is it any wonder that they were loyal to Patrick Crowley?
Did he do them a favor by standing up for them? Perhaps so,
but he did himself a favor at the same time. He could have
been small, mean, crabbed—and strictly just. He could have
fired them and they would have had no room for protest; but
he would have lost two loyal followers by doing the just thing.
He made two supporters by doing the human thing.
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MAKING THE MOST OF YOUR LIFE
Rockefeller Forgives Impudent Clerk
John D. Rockefeller once had an excellent chance to get
square with an officious clerk but he did not do it. Successful
men are not petty. Here is how it happened:
"In those early years Mr. Rockefeller had scant leisure and
so he carried a collapsible exerciser in his bag—a contraption
of springs and handles which he could hang on the wall and
pull at in spare moments. One day he stepped into one of his
own branch offices, where he was a stranger, and asked for the
manager.
"'Busy,' replied a self-important clerk, looking disdainfully
at the rather shabby caller.
"John D. murmured that he would wait. The reception
room was vacant and, seeing a convenient peg on the wall, he
produced his exerciser and was soon pulling merrily away.
The squeak of the springs disturbed the clerk who bounced
back into the room and viewed the scene with manly scorn.
"'Hey you!' he cried. 'What do you think this is, a gym-
nasium? Well, it ain't. Either put that dingus away this
minute or clear out. Understand?'
"'Very well,' said John D. mildly and, unhooking the exer-
ciser, he stowed it away. Five minutes later the manager dis-
covered him and, with a great show of deference, ushered
him in.
"The clerk collapsed. His goose was cooked, he felt sure.
When Mr. Rockefeller left the office and bowed to him pleas-
antly he was nonplussed but not reassured. He felt certain
that on Saturday, at the latest, he and the pay roll would cease
to have any connection. He confided as much to his wife.
"Saturday night came, however, and there was no explosion.
Neither on the next Saturday nor the next. After three months
the clerk began to breathe a little easier. It was evident that,
for some reason, Mr. Rockefeller had decided to overlook the
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TEAMWORK
incident. Of course, the reason was that Mr. Rockefeller had
far more important things to think about than the protection
of his own dignity from the insolence of subordinates. But the
clerk never could understand it—which throws some light on
the reason why he was, and continued to be, a clerk."6
When Andrew Carnegie was a young man he had one man
dismissed and two others suspended for a wreck for wh'ch
they were to blame. This is the sort of thing an impetuous
youngster does. When he gets older he learns better. Of this
event Carnegie himself remarked some years later:
"I felt qualms of conscience about my action in this, my
first court. A new judge is very apt to stand so straight as
really to lean a little backward. Only experience teaches the
supreme force of gentleness."7
These men all recognized the supreme importance of gaining
good will from one's fellows; that it is often a bit of silly pride
that makes us punish an offender; and that, what is often
paraded as justice, is taking revenge for injured feelings by
hiding behind legal proceedings.
As George Westinghouse once put it: "It is fundamental
that loyalty in an organization must begin at the top. If an
administrator expects loyalty in his staff he must be loyal to
the staff."8
Loomis Gains Loyalty of Men Through His Wits
Being generous in your dealings does not mean that you
must permk yourself to be duped. Men respect and love fair
play, as Edward Eugene Loomis, now president of the Lehigh
Valley Railroad, once demonstrated when he was a division
superintendent for the Erie Railroad.
In a campaign to reduce expenses he removed the night
watchmen whose duty it was to prevent pilfering from the
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MAKING THE MOST OF YOUR LIFE
lumber yards. He ordered the watchmen to do other work
while the workmen grinned inwardly.
"During the following month shadowy forms were seen in
the vicinity of the yards on dark nights. Then fences, hitherto
left unrepaired, were suddenly mended; dog kennels and a
number of chicken coops were built in back yards. Boards
were renewed in porches and steps. But all the month Loomis
went about smiling, cheerful, greeting the men with no sign
that he saw anything. By the end of the month the pilfering
was getting general. This new superintendent was evidently
blind.
"Pay day came. As the men received their envelopes and
pondered over the charges against them their faces lengthened.
For upon every pilferer's bill was an exact account of the feet
of lumber he had taken, and the price had been deducted from
his pay. There were hasty conferences. How had the boss
known, and how had he figured so exactly the amount taken?
There was no error.
"'All month,' Loomis told them, 'I've been measuring the
new material by day that you took by night. And being a boss
carpenter by trade I measured exactly. I missed nothing.'
"Despite themselves, the men grinned sheepishly. They had
been caught, but nicely caught. . . . Manlike they acknowledged
that they had been outwitted and manlike they liked it. There
was no further pilfering. If the men had to pay for what they
got, it might as well be delivered to their doors. What was the
sense of lugging it home at night? The new boss was certainly
a rare one."
Loomis had won their respect but he had their good will
along with it. He knew how to handle them because he knew
them and liked them. "'You can't,' says Loomis, 'rub people
the right way unless you know them well; and to know them
well, you must be in close touch with them. ... It does not
matter how able a man is, how thoroughly he knows his job,
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TEAMWORK
or how hard he works, he cannot be a first-class leader unless
he rubs people the right way. I am well aware that there are
many men who are now the heads of large organizations who
do not rub people the right way, but I maintain that they
detract from their achievements by their lack of popularity.'" 9
When you are in an inferior position, learn to be loyal to the
organization, to the men who work with you, and to the men
who are over you. As you advance in position and responsibility
this habit of loyalty will be one of your most valuable assets.
As a matter of fact, you will not advance unless you do learn
loyalty and teamwork. This trait will make friends all along
the line and, if you ever get into a position of authority, it
will make it easy for you to gain the loyalty of those under you
and thus create an easily manageable organization.
You get recognition when you work for others, not when you
work for yourself. You cannot live in isolation no matter how
efficient you are.
"'Not long since,' says Charles H. Sabin, president of the
Guaranty Trust Company of New York, 'a man came to me
to complain that he had worked for the company a long time
but that he had not, in his opinion, had the proper recognition.
It was just the chance I had been looking for—I had been
waiting for it for months!
"' "Now," I said, "I'm going to tell you something that will
make you mad clear through and you will want to fight me.
But this I ask: Do not say a word when I have finished. Do
not answer me at all until tomorrow and then you can say
anything you like. I want you to talk back to me only after
reflection, and not today.
"' "You have been with this company for a long time and
you should ordinarily be higher. But you have never worked
for a single hour for this company. You have never worked
for anyone but yourself in all the time you have been here.
That is the reason you are not higher."
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MAKING THE MOST OF YOUR LIFE
"'The man grew red and he wanted to answer but I re-
minded him of his promise and he went out. He did not come
in to see me the next day and he has never since mentioned
the conversation; but he still speaks to me, so I imagine that,
on reflection, he more or less agrees that I had the right idea
about him.
"'At any rate, he has changed his whole attitude toward his
work and instead of looking out first for himself and second
for the institution he now looks out first for the company and
second for his individual interests.'"10
This is true teamwork. Work first for the organization and
second for yourself. If you do you will find that you will even-
tually benefit much more than if you put yourself first and
the fellows around you second.
Work for yourself and you work alone. Work for others and
you will have literally hundreds of people working for you.
Take time to cultivate the good will of your associates. If
you do, they will help you out in a pinch.
You cannot force a man to wor\ for your interests but you
can gain his good will to such an extent that he will want to
do so.
To sticky to the letter of justice is a sign of immaturity. The-
mature man makes allowances for errors, for slights, and for
injuries. Do this and you will make people loyal to you.
Go slowly in reprimanding people. Reprimands merely ma\e
people angry and you thus lose a friend.
Be loyal to those under you if you expect them to be loyal
to you. Loyalty begins at the top of an organization.
Do not be patronizing. To be patronized is as offensive as
to be insulted.
Do not try to play a lone hand. Teamwor\ is the only suc-
cessful way to play the game of life.
[234 ]
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TEAMWORK
References for Chapter XXII
1. Isaac F. Marcosson and Daniel Frohman, Charles Frohman,
Harper and Brother, 1916, p. 61.
2. Ibid., p. 295.
3. Don C. Seitz, Joseph Pulitzer, Simon and Schuster, 1924, p. 34.
4. Samuel Vauclain, Sat. Eve. Post (March 23, 1929), p. 132.
5. Patrick Crowley, American Magazine (Dec. 1924), p. 94.
6. Ibid., p. 16.
7. Andrew Carnegie, Autobiography, Houghton Mifflin, 1920,
P- 73-
8. Henry G. Prout, George Westinghouse, Charles Scribner's
Sons, 1922, pp. 292-293.
9. Helene Christine Bennett, American Magazine (Jan. 1928),
p. 19.
10. Samuel Crowther, System (Sept. 1919), p. 393.
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XXIII
Personal Charm
Roosevelt Was Charming Because He Liked People
General Wood Hobnobs with Privates
Victor Lawson Does Setting-up Exercises with the Door Man
J. P. Morgan Is Sensitive to Personal Affection
On his return from a stumping tour in the West, in 1900,
Theodore Roosevelt spent a morning with William Mc-
Kinley at Washington. That night he remarked to Judge John
Carter Rose,
"'I was with McKinley for two hours this morning. Do you
know I believe McKinley likes me very much.'
"'You and McKinley are different in many ways,' replied
Judge Rose, 'but you are alike in that you never talk five
minutes with any man without making him believe that you
like him very much.'
"Roosevelt looked puzzled, smiled in a questioning way and
then said, 'By George, I don't believe I ever do talk with a
man five minutes without liking him very much."'1
This statement by one of the most charming men of modern
times expresses the underlying secret of personal charm. You
must like people very much if you would be personally attractive
to them. It is not enough to try to make them think you like
them—you must actually like them. Nor must you take a lot
of time deciding whether you do or not. Like them all—every-
body—at first, even if you have to change your attitude with
some of them on further acquaintance.
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PERSONAL CHARM
There is only one way to get people to like you and that is
to like them. Furthermore, you must like them for themselves
and not in order to get them to like you. The man who says
that he has tried to like people and that they do not like him
in return shows that he started out in the spirit of barter, "I'll
trade my affections for yours." This seldom works.
Like people with no thought as to whether they like you
in return or not; then you will be surprised to find that they
do like you and consider you charming. Try to be charming
so that they will like you and you will discover that they see
through your scheme and will dislike you for it.
A dentist once complained that a younger man, less proficient
than he, was getting all the wealthy patients, had built up a
staunch clientele in the town where both practiced, and was
forging ahead of the older man although the latter did much
better work at more reasonable prices.
He went on to say that his rival spent his time talking to
old ladies about football, movie shows, and such nonsense while
he discoursed to them on the theories of dentistry and the most
approved methods of filling cavities. He had been told that,
since people came to a dentist to have their teeth fixed, this
was the subject of dominant interest to them and he should
demonstrate his efficiency by talking dentistry with them. This
he did but with poor results. Why was the younger man taking
all his business?
It was found that the younger, more successful man, really
liked his clients. He liked their personalities and was interested
in them as human beings, not merely in the cavities in their
teeth. The older man did not like his patients, he saw nothing
in them but decayed teeth and they secretly and unconsciously
resented it. The younger man encouraged the patients to talk
even if it did interfere with his work. The older man told
them to keep quiet so that he could do a good job. "You cannot
fill a person's teeth when he is chattering," he complained.
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MAKING THE MOST OF YOUR LIFE
The patients, in turn, thought that the young fellow was
charming, but described the older dentist as an "old crab."
This dentist is merely a sample of thousands of people who
have the totally erroneous idea that you develop your per-
sonality by working toward self-improvement in dress, manners,
information, or skill. All these things help, of course—but only
if properly employed. They should merely be the means for
making people feel at home with you, of liking you. If you use
them to glorify yourself and to make other people jealous or
uncomfortable, your personal charm is injured by them.
The unsuccessful dentist was given this rule: "Whenever a
client has any contact with your office or with you, make sure
that he is made happier as a result of this contact. If a client
writes, adapt the answer to him in such a way that he will
like you the more. If he telephones, see that he hangs up with
an increased feeling of warmth toward you and your office—
even if he talks only with the office girl. If you have to hurt
him while filling his teeth, make him feel that you did it with
consideration and he will like you for it. Make him have
confidence in the fine quality of your work, but above all things
make him happier."
As he applied this rule the dentist found that it helped him
to turn the tide of his business.
You are developing a charming personality when you like
other people and when you do things to make them happier.
You have advanced no more than a six-year-old child when
you attempt to do things in order to impress others with your
charm or skill. Haven't you seen a six-year-old child displaying
his tricks or saying "his piece" in order to hear the company
say, "Isn't he cute?" It may be "cute" for a six-year-old child
to show off but it is not "cute" in a grown person.
This is the real test of personal charm: If you are truly
charming, people will say, after having been with you, "I like
him."
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PERSONAL CHARM
If they say, "Isn't he charming?" they have given you a
dubious compliment. They really mean, "Didn't he act well?
He is polished on the outside, but we have no idea what is
on the inside."
How can one learn to like people? It is easy. Mix with them,
study them, become interested in their affairs—not as a busy-
body, but with sympathetic interest. Talk with them, play with
them, be one of them. When you learn to know people you
cannot help liking them. If you don't know them you cannot
like them no matter how hard you may pretend to do so.
"The biggest man I have ever known," said Isaac Marcosson,
"was John Hay. . . . He invariably made an obscure person
feel at home in his presence. . . . Mediocrities—and the world
is packed with them—hedge themselves in behind a barricade
of secretaries and useless formalities. They invest themselves
with an atmosphere of importance and maintain that they are
too busy to be seen. . . . John Hay was the exact reverse. Al-
though he played a star part in the drama of his times, he
was frank, simple, and accessible."2
You must %now people if you would like them. Be frank,
simple, and accessible. Meet them on equal terms if you would
know them. This is what great personalities have done and
they have done it in spite of the barriers which insignia of
rank or position often impose upon them.
General Wood Hobnobs with Privates
General Leonard Wood, according to Norman J. Gould, was
such a man. "Notwithstanding his high rank and distinguished
career," says Gould, "General Wood is most approachable and
genial. He possesses that rare quality among great men—the
ability to make others at home and at ease. .. . Recently General
Wood arrived at New Haven, Connecticut, after being on a
train twenty-four hours, and was in quest of food. Entering
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MAKING THE MOST OF YOUR LIFE
the railroad station restaurant General Wood saw all the seats
occupied. Three ex-service men, in uniform, immediately rose
and offered him their seats. General Wood accepted one of
them. One, a discharged soldier, gave him half a grapefruit,
another his order of ham and eggs, and the third man found
a pot of hot tea for him. General Wood immediately got on
easy terms with the ex-service men and their chat was mutually
interesting. It was the first time that the enlisted men had
ever eaten a meal with a major general, but there was nothing
in General Wood's manner to impress them with the pre-
sumable gap between them." 8
General Wood could act in the manner in which he did
because he really liked the men. Because he liked them he
broke through the barrier which his uniform imposed and had
a good time with them and they, in turn, had a good time
with him. How different he was from the men who use the
insignia of office to guard themselves from contact with people
whom they do not know or actively dislike!
A story which is told about William McKinley illustrates
how he was able to make friends with working people. "In
the summer of 1900, the President sat by an open window of
his home in Canton, talking over the long-distance telephone
with Washington about some important question connected
with China. A workingman came across the lawn with a pail,
for some water, and, turning a faucet directly under the
President's window, made so much noise that the telephone
conversation was interrupted. The President looked out and
said, 'Mike, won't you please stop that noise till I get through?'
Mike lighted his pipe, and sat down under the window, where
he listened intently to what the President was saying. At last
the conversation was over and McKinley told Mike he might
go ahead. 'Major,' said the Irishman (everybody called him
'Major' in Canton)—'Major, what are yez goin' to do with
thim haythen?'"4
[240]
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PERSONAL CHARM
Did McKinley resent the Irishman's familiarity? Rather, he
got a thrill from the knowledge that the Irishman liked him.
Truly great men like people, no matter what their station,
and enjoy the knowledge that the people like them. They
realize that they are liked for themselves and not because of
the position they hold.
Victor Lawson Does Setting-up Exercises with the Door Man
One day when Victor F. Lawson, publisher of The Chicago
Daily News, was going into the News Building, he noticed that
the door man for some reason did not recognize him and was
doing setting-up exercises on the step. The door man fell into
conversation with Mr. Lawson and told him that he ought
to take setting-up exercises too. So Mr. Lawson stood on the
step by him and went through the exercises with him. The
door man was quite surprised when, later, he learned the identity
of Mr. Lawson.5
Mr. Lawson received a big thrill from this experience, the
thrill that anyone gets when he realizes that another likes him
as a man, a human being, totally apart from any demand for
respect that might come from wealth, social position, or office.
If you would have an attractive personality do not put yourself
on a pedestal and expect people to look up to you. Some few
may do so, but most persons will not look up to you if it twists
their necks when they do so. A statue may attract admiration
but it never warms the heart of the one who gazes at it.
Personal charm is not something to stand off and admire but
to be mutually enjoyed. The chances are, if you are intrigued
by your own personal charm, the other fellow will not be.
"'How is it that everyone is personally magnetized by Mr.
Gladstone when in his company?' Sir Ralph Williams once
asked the Duchess of Cleveland.
"'Because,' she replied, 'he is always able to speak well on
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MAKING THE MOST OF YOUR LIFE
the subject in which his companion is most interested. No
matter what it may be, he will discuss it with vigor and show
a clear knowledge of it and a temporary absorbing interest
in it."'6
Gladstone knew the importance of making the other fellow
feel that he was interested in him. His conversation was only
a means to that end. The atmosphere aroused by a conversation
is more important than the conversation itself in establishing
harmonious relations with others. If you talk to show off how
much you know, you will repel people; if you talk because
you have a personal interest in your companions, they will
like you.
Of Herbert Fleishhacker, San Francisco banker, it has been
said, "He has kept something of the heart of a boy through all
his busy life, and his humor and good nature are spontaneous
and unaffected. His democracy in acquaintance includes every-
body who comes within reach of his smile; in a hotel in just
about twenty-four hours he will know the entire force from
bell boys to manager and be on good terms with all of them." 7
There is no set of mechanical rules that you can learn to
enable you to accomplish this. You cannot rehearse what you
will say to manager or bell boy or just how you will shake
hands or greet each person. It depends upon a sensitiveness to
other people which comes from knowing people and liking
them.
Great men, small men, rich men, poor men, all alike respond
to the personal touch. It is irresistible if it is genuine and it
is a silly waste of time if it is not real.
J. P. Morgan Is Sensitive to Personal Affection
On one occasion when James Stillman was in London he
heard that J. P. Morgan had arrived, unaccompanied by any
member of his family. He called one June morning to find
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PERSONAL CHARM
his friend eating strawberries in the garden. The two men
had some talk and then a pause fell. Then Morgan asked:
"'What brought you here to see me, Stillman?'
"'Oh,' said Stillman slowly, in that quiet way of his—'I
thought you might be lonely.'
"Whereupon Morgan jumped up from the table and ran
around and kissed Stillman on the cheek."8
In fact, men who are continually surrounded by those who
have "an axe to grind" are probably more appreciative of
genuine personal interest and affection than the men in humbler
positions.
Personal influence, established on this basis of mutual affection,
will last long after an individual has departed. Gordon Selfridge
built up such a following when connected with Marshall Field
and Company that, although he has been separated from this
establishment for twenty-five years, the department managers
of the store, in a pinch, will still quote what Mr. Selfridge would
have done under these circumstances.9
For no other reason than his love for people, Tex Rickard
once did a good turn to a hobo which came to light only
after Rickard's death. It was reported in the following dispatch:
"Behind the iron filigree facade of the 'sleepers' ward' in
Salt Lake City jail, a seedy, down-at-the-heels hobo, known to
police as 'Windy' Joe McDowell, proudly boasted last night
that Tex Rickard, who died yesterday at Miami, Florida, per-
haps saved him from freezing to death.
"McDowell said that fifteen years ago he climbed on the
steps of a Pullman vestibule of the Overland limited at Reno,
Nevada, in the dead of winter and would have died from
exposure if Rickard hadn't lifted the vestibule platform and
pulled him inside.
"'When some guy grabbed me by the collar and jerked me
up after I'd been hanging on there for three hours I thought
I was pinched by a railroad dick,' the veteran box-car rider
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MAKING THE MOST OF YOUR LIFE
declared. 'He didn't say nothing to me, but he called a porter
and told him to give me a warm drink and put me to bed.
The next morning I got off the train at Ogden and the porter
handed me a $5 bill. "That's a present from Tex Rickard,"
he told me.'"10
After you have gone people will remember the little personal
things you have done much more keenly than the big things
you accomplished.
The secret of personal charm lies in your ability to li\e people.
Mix with people if you would develop a pleasing personality.
You cannot isolate yourself and develop into the sort of person
people will like.
You can learn to like people by studying them, by becoming
familiar with their interests, their hobbies, their hopes, their
fears, and showing them that you appreciate all these things.
Don't put yourself on a pedestal. Some people may enjoy
looking up to you but they don't want to loo\ t00 high.
Learn to be sensitive to other people. Know when you please
them and when you irritate them even though they try to be
civil to you and hide their feelings when you are thoughtless.
Each new friend you acquire increases—just a bit—your per-
sonal charm.
References for Chapter XXIII
1. Frederick S. Wood, Theodore Roosevelt, John C. Winston Co.,
1927, p. 19.
2. Isaac F. Marcosson, Sat. Eve. Post (Jan. 26, 1929), p. 15.
3. Norman J. Gould, Review of Reviews (March, 1920), pp. 371-
372-
4. Charles S. Olcott, The Life of William McKinley, Houghton
Mifflin, 1916, p. 352.
5. "Mourned as a Kindly Friend," Chicago Daily News (Aug. 21,
1925).
[244]
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PERSONAL CHARM
6. Sir Ralph Williams, How I Became Governor, John Murray,
1913, p. 213.
7. B. C. Forbes, Men Who Are Maying the West, Forbes Publish-
ing Co., 1916, p. 49.
8. Anne R. Burr, James Stillman, Duffield & Co., 1927, p. 317.
9. Interview with Waldo Warren, June 5, 1929.
10. Associated Press Dispatch, Salt Lake City, Utah, Jan. 7, 1931.
[245]
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Index
Adams, Charles Francis, 174
Adams, John, 160
Allen, .John, 158-59
Alverstone, Lord, 137, 138, 139
Arkell, Bartlett, 87, 88
Armour, J. Ogden, 116-17
Asquith, Herbert, 8, 137, 138, 139
Astor, John Jacob, 123
Atterbury, William Wallace, 184
Baldwin, William H., 138, 139
Balfour, Arthur James, 137, 138,
139
Bamberger, Louis, 35-36
Barringer, J. H., 139, 140
Beatty, David, 139
Bell, Alexander Graham, 14-15,
73, 92, no-ii, 112, 149
Billings, Albert Merritt, 69, 138
Billings, Frank, m
Bishop Joseph B., 178
Blaine, James G., 141, 142
Bloom, Edgar Seldon, 140
Bok, Edward W., 34-35, 194
Bowman, John M., 70
Brunker, Albert, 33-34, 149
Bryan, William Jennings, 133,
157
Buchanan, James, 160
Butler, Nicholas Murray, 155
Cameron, Simon, 189
Cannon, Joseph G., 40-41
Carnegie, Andrew, 4, 10, 16, 32,
83-84, 124-25, 138, 139, 140,
184, 211, 231
Carpenter, Charles E., 154
Cassatt, A. J., 184
Chase, S. P., 189
Chesterfield, Lord, 206
Choate, Joseph H., 53-54, 61, 139,
155, 218-19.
Choate, Rufus, 139
Churchill, Winston, 137
Clark, Thomas Arkle, 156
Clay, Henry, 160
Clemenceau, Georges, 137, 138,
Cleopatra, 157
Cleveland, Grover, 112, 138, 139,
158
Conwell, Russell, 150
Coolidge, Calvin, 22, 57, 103-4,
138, 139, 140, 153-54
Coulby, Harry, 12-13, 188
Couzens, James, 173
Crane, Frank, 79-80
Crowley, Patrick E., 115-16, 229
Curtis, Cyrus, 138, 139, 192, 194
Cutter, Victor M., 212-13
Dana, Charles A., 98-99, 193
Dawes, Charles Gates, 22-23, 139
Day, Joseph P., 66-68, n 7-18
Dealcy, George B., 124
Decker, Edward W., 85
[247]
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INDEX
Demosthenes, 27-28
Depew, Chauncey M., 141, 156,
206-7
Dillon, Clarence, 138, 139
Dorn, Louis C, 145-46
Drummond, Henry, 114
Dryden, John, 66
du Pont, Pierre S., 58, 139
Edison, Thomas, 30-32, 76-77, 82-
83, 94, no, 112, 130-31, 138,
139, 199
Eidlitz, Charles L., 69
Evans, Ward V., 156
Faraday, Michael, 73
Felton, Samuel N., 157
Field, Marshall, 78, 138, 149, 167
Fleishhacker, Herbert, 242
Foch, Ferdinand, 223
Ford, Henry, 134, 138, 207
Franklin, Benjamin, 27, 94, 95,
208-9.
Frew, Walter E., 64, no, 112
Frick, Henry Clay, 53, 138, 139,
140
Frohman, Charles, 165-66, 226-28
Fuld, Felix, 35-36
Fullerton, Hugh S., 150-51
Galileo, 73, 74-75
Galloway, Charles W., 131
Garibaldi, Giuseppe, 133
Gary, Elbert, 138, 139, 171
Gerald, E. F., 125-26
Giannini, Amadea P., 102, in,
169
Gifford, Walter S., 85-86, 88-90,
142-43
Gladstone, William E., 55, 95,
96, 128-29, '34, 138, 139, 140,
241-42 .
Goethals, George Washington,
160-61, 210-11
Gorgas, William C, 90, 92
Grace, Eugene, 183
Grant, Ulysses S., 204-5
Grey, Lord Charles, 138
Grozier, Edwin A., 109
Guest, Edgar, 9-10
Guggenheim, Daniel, 125
Haines, Ancil F., 166
Hamilton, Alexander, 137, 138
Hanna, Mark, 51-52
Harriman, Edward H., 88, in,
132, 137, 138, 139
Harrington, John L., 91
Harris, Sam H., 52-53
Hay, John, 12-13, 239
Hearst, William Randolph, 107-
9» i38, 139, 140
Heinz, Henry J., 81-82, 83, 138
Hepburn, H. B., 138, 139
Higginson, H. L., 139
Hill, James J., 56, 63, 137, 138,
139, 140, 142, 213-14
Hoover, Herbert, 91, 101, 138,
139, J49
House, Colonel Edward M., 26-
27, 139
Hughes, Charles Evans, 138, 139,
140
Humphrey, Arthur L., 182
Insull, Samuel, 138
Jackson, Thomas J. ("Stone-
wall"), 162
Jefferson, Thomas, 47-48, 138,
139, 140
Joffre, Joseph J. C, 111-12, 179
Johnston, Percy H., 7
Jones, Ernest, 150
Kellog, Vernon, 101
Kitchener, Lord, 96
Koerner, Gustave, 205
[248]
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INDEX
Kraus, Joseph R., 16-17
Kruttschnitt, Julius, 88
Langley, S. P., 92
Lawson, Victor, 241
Lee, Robert E., 204-5
Lincoln, Abraham, 22, 42-43, 131,
138, 147, 157, 189
Little, Arthur D., 100
Livingston, William, 125
Lloyd George, David, 8, 138,
149, 167-68, 171, 206
Lodge, Henry Cabot, 189-90
Longworth, Nicholas, 138
Loomis, Edward E., 138, 231-33
Lord, Everett, 15
MacDowell, Charles Henry, 116-
Marconi, Guglielmo, 73
Marcosson, Isaac F., 56, 239
Markham, Charles, 125-26
Marshall, Thomas F., 161-62
Mazarin, Cardinal Jules, 131
McClure, Samuel S., 114-15
McCormick, Cyrus, 137, 138, 139
McCrea, James, 184
McCulloh, James S., 46-47
McKinley, William, 60-61, 65,
236, 240-41
McClain, David, 75-76, 135
Mellon, Andrew, 138, 139
Michelson, Albert A., 37-38
Mitchell, Charles E., 200
Mitchell, Edward P., 98-99
Morgan, J. Pierpont, 138, 139,
140, 190-91, 242-43
Murphy, C. F., 138, 139
Mussolini, Benito, 139, 140
Napoleon Bonaparte 14, 22, 24-
27, 131, 132-33, 139, 185, 200
Nation, Carrie, 22, 23
Nelson, Admiral Horatio, 192-93
Newcomb, Simon, 92
Northcliffe, Lord, 8, 138, 139,
140, 185
Paine, William Alfred, 139
Parnell, Charles S., 139, 219-21
Patterson, John H., 185
Pershing, John J., 138, 139
Phelps, William, 40
Piez, Charles, 48-49
Pitt, William, 23, 138
Preston, Thomas R., 38
Pulitzer, Joseph, 228
Raskob, John J., 57-58
Rea, Samuel, 184
Reed, Thomas B., 162
Reynolds, Arthur, 21-22
Rickard, Tex, 243-44
Ritchie, John A., 106-7
Roberts, Lord, 139
Robinson, R. P., 172
Rockefeller, John D., 61-62, 138,
139, 147, 207-8, 230-31
Rogers, Will, 154
Roosevelt, Theodore, 19-21, 22,
43-44, 56-57, 97-98, 102, 112,
120-21, 133, 134, 139, 140, 157,
169, 171, 175-76, 178, 189-90,
236
Rose, John Carter, 236
Rosebery, Lord, 211
Rosenwald, Julius, 32-33
Sabin, Charles H., 139, 233-34
Schantz, A. A., 118-19, 143-44
Schwab, Charles M., 5, 17, 32,
126, 137, 138, 139, 183-84
Scott, Walter Dill, 52, 115, 136-
37
Selfridge, Harry Gordon, 10-11,
186, 197-98, 243
Seward, William H., 189
Sims, William Sowden, 168-69
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INDEX
Sloan, Alfred P., 55
Smith, Alfred E., 22, 138, 139,
141-42, 149
Smith, Henry Justin, 131
Staley, A. E., 44-45
Stanton, Edwin M., 189
Steinmetz, Charles, 75
Stern, Charles F., 36-37
Stevens, Eugene Morgan, 73, 129-
30, 137, 138, 139
Stillman, James, 37, 71, 137, 139,
242-43
Stinnes, Hugo, 184-85
Storey, William B., 52, 186-88
Strawn, Silas, 57
Swift, Gustavus F., 133
Swope, Gerard F., 139, 168
Taft, William Howard, 102, 133,
138
Tolstoy, Count, 178-79
Topping, John A., 201-2
Traylor, Melvin A., 212
Underwood, Frederick D.,
122
Vail, Theodore N., 89, 137, 138
Vauclain, Samuel, 3-4, 228-29
Vreeland, Herbert H., 11
Walgreen, Charles R., 1-3
Walpolc, Sir Robert, 128, 129
Wanamaker, John, 48, 122, 128,
134, '38, l39, l4°, i50» l67,
176
Ward, Montgomery, 138
Washington, George, 139, 189,
200-1
Weed, Thurlow, 147-48
Wellington, Duke of, 139, 140
Westinghouse, George, 86-87,
119-20, 231
Wetmore, Frank O., 62, 138
Wilson, Thomas E., 56, 138
Wilson, Woodrow, 27, 138, 139,
157
Wolf, George D., 192
Wood, Leonard, 239-41
Wood, William A., 77
Woodhull, Daniel E., 68-69
Woodin, William H., 45-46
Wrigley, William, Jr., 88, 115
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