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Presentation by Ed Pippin of Eagle Eye Technology at the June 2014 NFC Forum Tap Into NFC Developer Event.
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NFC: Making Life EasierEd Pippin (CEO)Eagle Eye Technologywww.EagleEyeTechnology.com
June 17, 2014| Edinburgh
We Are Eagle Eye Technology
• Strategic Software Systems Company• Develop Bespoke Platforms for our Clients• Use cutting edge technology to provide a
competitive advantage• Specialise in Mobile, NFC, Payments and
Secure Content Distribution• Work closely with MasterCard on
conceptual demonstrations of NFC Payment Technology
Clear Channel NFC
Making Bus Stops Interactive
• Programme to make all Clear Channel bus stops interaction points for consumers
• Allow consumers to use mobile to access:– Enhanced mobile advertising experience
across devices– Bus Times– Third Party Content eg Metro, Amazon Local
• NFC and QR code make every bus stop interactive
• UK-wide roll-out completed early 2013 with additional cities added in Q2 2014
Skoot, Contactless Payment
Making Festivals Cashless
• NFC payment system for outdoor events
• On average £500,000 transacted through the system at each event
• Events are NFC wristband payment only – no cash or card payments allowed at concessions
• Funds added to user’s account, stored centrally and on encrypted wristband.
• Secure system with transactions and live online reporting
What Next?
• The most successful services will use NFC to make an existing processes more simple
• People want everything easier. NFC can do that!
• BUT– Just because you can do it doesn’t mean you
should– Education is slow, solutions must be intuitive– We need to remove barriers. We have the
technology to give everyone a contactless payment solution on their phone but it still is not available to the general public
Thank You!
• Come and talk to me or my colleagues if you have any questions
• Ed Pippin (CEO)• Email: [email protected]• Web: www.EagleEyeTechnology.com• Tel: 01483 452626