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Making the Business Case for Transit-Oriented Locations:
How Healthcare Employers in the Denver Region Value Transit Access
Bill Sadler - Reconnecting America – September 25, 2013
Overview• Background• Scope of Work• Employer Survey• Results• Location Research• Recommendations
Mission Statements“We help to transform promising ideas into thriving communities, where transportation choices make it easy to get from place to place, where businesses flourish, and where people from all walks of life can afford to live, work and visit.”
“To ensure that the Metro Denver regional transit system fosters communities that offer all residents the opportunity for a high quality of life.”
Mile High Connects
Transit!Links!to:Affordable!Housing
JobsSchools
Health!Services
Transit!Links!to:Affordable!Housing
JobsSchools
Health!Services
PolicyPolicy
ResourcesResources
Resident!EngagementResident!
Engagement
5
6
FasTracks:the Opportunity &
Challenge! $7.8!billion!investment
! 70!new!stations
! 45,000!HHs
! 58.1%!have!less!than!a!bachelors!degree
! 40%!will!earn!under!60%!AMI
Who!Will!Benefit?
Why Jobs and Transit?
7
59%11%
15%
9%
6%
Work!Trips!are!Fundamental!to!Transit!Use
Work
School
Social/!Recreational
Personal
Other
Transit!Trip!Purpose
Source!2007!APTA!Transit!Factbook
8
MHC!Jobs!InitiativeMHC!Jobs!Initiative
Rose!CF*Rose!CF*
FRESC*FRESC*
JP!Morgan!Chase!Fdn*
JP!Morgan!Chase!Fdn*
Mile!High!Business!Alliance
Mile!High!Business!Alliance
9!to!59!to!5
Metro!SBDCMetro!SBDC
City!of!Lakewo
od
City!of!Lakewo
od
Denver!OED
Denver!OED
SkillBuild!CO
SkillBuild!CO
Community!College!of!Denver
Community!College!of!Denver
DCROGDCROG
Reconnecting!America*
Reconnecting!America*
Enterprise!Commt’y!Partners*
Enterprise!Commt’y!Partners*
MHC Jobs Access Initiative Working Group
*!Member!of!MHC
West!Corridor
Opening!2013
East!Corridor
Opening!2016
Overview of MHC’s Jobs Access Initiative
AnalyzeAnalyze
InformInform
InfluenceInfluence
10
Scope of WorkPurpose: to meaningfully engage businesses providing “middle skill” jobs in a conversation about site selection and the benefits of considering a location near public transit, and influence strategies towards business and job growth in transit oriented neighborhoods.
Task 1 – Identify a Sector of Focus "Healthcare IndustryTask 2 – Identify Employers in this SectorTask 3 – Develop Employer Survey QuestionnaireTask 4 – Conduct Surveys with Sector EmployersTask 5 – Synthesize Survey Findings Task 6 – Conduct Location ResearchTask 7 – Presentation of Findings and Recommendations
The Healthcare SectorChosen because of:• Number of middle-skill jobs• Projected job growth• Current number of large medical
facilities near transit• Industry clustering by large
medical facilities• Off-peak and nontraditional hours
of many employees
Employer SurveyDeveloped Survey Asking:• Number of Facilities
• Priority of Location/Relocation
Considerations
• Current Transit Accessibility
• What They Would Need to
Locate Near Transit?
Employer Survey• Identified Medical
Facilities within RTD station areas– 41 of 152 medical facilities
in the Denver region are within a half-mile of current or future RTD stations
• Obtained contact information
• Asked survey questions via phone or email
Survey Results• Transit Access has Positive Impact on Business
• Transit Access Only Part of the Equation:– Vicinity to other medical facilities– Skilled labor pools – Housing stock– Availability of land/cheap space
• Importance to Employees
• Patients Are Often Unable to Take Transit
• Only Larger Employers Offer Transit Passes
• Desire for More Information on Transit Options
First Second Third
Facility Type XXXXX X
Neighborhood Location XXXX X X
Visibility XX X XXCost of Land/Rent XXX X XX
Proximity to Existing and/or Future Residential Communities
X XX XX
Transit Accessibility for Customers & Employees
XX XXX
Other
Priorities When Selecting A Location
Results Backed Up By Location Research
Presence of…- Ample Workforce- Mixed Housing Stock- Density in Urban Areas- Universities / Research- Business Clusters- Social Amenities- Recreation and Weather- Technology
…are equally important for location, expansion and relocation.
Recommendations• Improve “Last-Mile” Connections to Medical Facilities
• Evaluate Existing Business Incentive Programs and/or Explore New Ones to Promote Transit-Oriented Locations
• Conduct Outreach to Employers About Benefits of Transit
• Engage Employers in Station Area Planning Discussions
• Find Local Champions to Sell the Benefits of Transit
• Understand Each Transit Station’s Strengths & Weaknesses
• Think Comprehensively about Service Placement Along Transit Corridors
Recommendations (cont’d)
