Making the business case for Pinterest

making the business case for

by Pete Codella, APRfor IABC/Las Vegas

May 22, 2012

CodellaMarketing.com PeteCodella.com

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the Googlegolden triangle


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search engines cravekeywords and frequency


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what are you curating online?


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websiteblog

newsroom


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what is it?


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you can follow: pins, boards, people


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you can add


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@


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80%repins

calls to actionincrease engagement


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71%annual income of

$25k to $75k


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3rd104,000,000 unique monthly visits

2 = Twitter with 182M1 = Facebook with 7B


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avg usrwoman

age 25 to 34


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organization

• 1 board per outlet — from my website, blog, newsroom, etc.

• different boards for different categories — just like blog post categories


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search optimization

captioncaptioncaption!


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use the full URL, not Bitly


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add the Pin it buttonto all your content


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research tool


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legal considerations

• the user, not Pinterest, is responsible• be certain you have the rights to share• see pinterest.com/about/terms


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bit.ly/pinterest-legal-podcast


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copycats


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measurement

• Pinerly — management tool, stats• Pinpuff — your Pinterest influence score• PinReach — influence and analytics


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content types

• images that show detail, close-ups• infographics• contests, promotions• behind the scenes• video galleries• repins from brand champions• thought leadership• curation at its finest


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questionscommentsdiscussion

about.me/petecodella


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Pete Codella, APRAccredited in Public Relations

TXT prpete to 50500for my SMS business cardby Contxts.com

Business

Making the business case for Pinterest