MastheadAs the magazine is popular they are able to cover up part of the title, with the confidence that people will still be able to recognise the magazine. They use the colour red as it is bold and can be both masculine and feminine as red could represent flowers but it could also represent death.

Cover Line This attracts the customer to the magazine, by writing ‘most revealing interview ever’ an buzz word, readers are attracted to the magazine as they wont be able to get it anywhere else. In addition the pull quote allows the readers to engage with the magazine. It allows for diversion as they are able to escape from their everyday lives and to become part of someone else's. They highlight the bands name is red so you are attracted to the name as a fan, then the story as an reader.

LayoutThey entice the reader with incentives such as ‘6 awesome posters’. By giving the target audience something they might like they are encourage the readers to buy the magazine. They also have two straplines one across the bottom of the page and one across the top of the page , this offers the readers information of what they can find inside, with having to look through the contents page. Subsidiary images are also used as a way to display lots of information in a easier way.

ColourThe contents page uses three colours; black, white and green. Expect for the image of slash your eyes are drawn to the writing that is highlighted in yellow. This is the sub titles for the contents page , allowing you to find the information more clearly.

ImagesBy using more images rather text, you are enticing the reader to read on. As minimal effort is put in to access all the information in the magazines. Readers read magazines to escape, pictures make it more interesting and less dull.

Editor Profile The editors write a paragraph, on general stuff to engage with the readers. it also allows for the reader to have some connection with the magazine.

MastheadOther magazines, not just ‘Q’ that are widely known are able to cover up part of the masthead with the confidence that consumers will still be able to recognise the brand. By naming a magazine ‘Q’ they are able to enlarge the image whilst still making it recognisable. This is an advantage of using a single letter as you are to enlarge the image, making it recognisable without it taking up the entire page.

Main imageMagazine tend to put popular music artists on the front cover, in this case Mumford and sons. In addition it tends to be someone that is currently interesting/popular. Strap LineBy adding a strapline they are offering more information to the target audience without taking away focus from the main image.

IncentivesBy offering lost interviews and unseen pictures, in the form of a mini magazine. The target audience get something they want without knowing they want it. In this case they didn’t know the incentive given existed, but when they see it they would want it.

SubscriptionsBy putting subscriptions on the contents page, before readers get into the content they are able to get more.

Colour theme The main colour used on the cover page is red. This is the way you identify the magazine; through the red masthead. The use of red has continued to the inside, as they have some font in red and a sub heading highlighted in red. Red is a bold colour, by using is subtly they are able to make the magazine more lively and attractable to their target audience: pop fans.

Sub-story ImagesThe contents page is a double spread and is mostly made up of pictures . This is a way of displaying a lot of images in an visual way. It also allows them to see what artists are displayed , with a single glance.