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Turning Tankers into Aircraft Carriers - How Maersk transformed their brand into one of the leading B2B social brands.
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TURNING TANKERS INTO AIRCRAFT CARRIERS #Maersksocial
WH
O W
E A
RE
4
THE CHALLENGE
THE STORY…
10
1.1Milllion Fans
560,000 Fans
311,000 Fans
HOW DO YOU SOCIALLY ACTIVATE A BRAND?
VALUE NOT NOISE
16
GREAT CONTENT
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19
20
21
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OWN THE NEWSFEED
24
25
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MEASURE WHAT MATTERS
28
KPI framework
Maersk Group Social Executive Dashboard
Top level numbers Cum sociis natoque penatibus et magnis dis montes, elit libero, a pharetra augue. Vestibulum id ligula porta felis euismod semper aenean lacini.
Summary description
Reach
90,000,000 +5%
Growth
40,000 +15%
Mentions
1,000 +15%
Cras mattis consectetur purus sit amet fermentum. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Nulla vitae elit libero, a pharetra augue. Donec ullamcorper nulla non metus auctor fringilla. Fusce dapibus, tellus ac cursus commo.
Total 331,119
0
10
20
30
40
50
60
70
80
1 2
4
Cras justo odio, dapibus ac facilisis in, egestas eget quam.
Vestibulum id ligula porta felis euismod semper. Cum sociis natoque penatibus et magnis dis parturient montes.
Inceptos consectetur cras justo odio, dapibus ac facilisis in, egestas eget quam.
Cras justo odio, dapibus ac facilisis in, egestas eget quam. 4
3
2
1 Key events past month
3
Impressions
100,000 -5%
Engagement
10,000 +15%
Lorem ipsum Dolor sit amnet
# Container # Shipping # Tanker # Transport # Loremipsumdolorsit # Container # Container
Keywords used with Maersk
# Container # Shipping # Tanker # Transport # Lomdolorsit # Container # Container
# Container # Shipping # Tanker # Transport # Lomdolorsit # Container # Container
Maersk Group Demographics
Top 10 engaged countries by number of mentions
428 42,808
8
Mexico
China
Kenya
1123 Brazil
428 South Afreca
428 Italy
1850 Germany
28 Denmark 42,808
Russia
1850 Uk
IN SUMMARY
SEE SOCIAL AS A SERVICE
FOCUS ON WHAT’S IMPORTANT
DEAR BRANDS, BE BRAVE!
SIGNED YOUR
EMPLOYEES
FIND ME ON THE INTERWEB @ideasoutloud linkedin.com/in/gusmurray [email protected]
Q&A THANK YOU
speakerscore.com/TJ3P
