MaaS Der mobile Nutzer im Mittelpunkt - ITS BavariaMaaS –Der mobile Nutzer im Mittelpunkt ITS Forum 2018, 15.06.2018 ... creates no content ... Legal regulations create a window

Lehrstuhl für Software Engineering betrieblicher Informationssysteme (sebis)

Fakultät für Informatik

Technische Universität München

wwwmatthes.in.tum.de

MaaS – Der mobile Nutzer im MittelpunktITS Forum 2018, 15.06.2018

Prof. Dr. Florian Matthes

Towards an open market of digital mobility services

The digital transformation of mobility and transportation

Challenges for the established players

The TU München Living Lab Connected Mobility

Lessons Learned and Outlook

© sebis180615 Matthes MaaS Der mobile Nutzer im Mittelpunkt 2

Cars are becoming a victim of their own success

Mittlerer Ring, München, Germany


Source: http://www.sueddeutsche.de/muenchen/citymaut-debatte-in-muenchen-freie-fahrt-gegen-bezahlung-1.1487380

Limited flexibility and adaptability of rail-bound traffic infrastructures

Munich subway station


https://www.abendzeitung-muenchen.de/943bf8e-c82c-4483-abc1-ac43718893c4.html

Limited flexibility and adaptability of rail-bound traffic infrastructures

Munich subway station


Source: Wikipedia

Increasing automation

Drivers become passengers

New mobility options

E-bike, E-scooter, Segeway, Hyperloop, …

Vehicle communication and connectivity

Many-to-many communication

opens new possibilities

Mobility services and shareconomy

from ownership to access

Technology trends lead to new solutions


„Something interesting is happening“

Tom Goodwin


Source: http://techcrunch.com/2015/03/03/in-the-age-of-disintermediation-the-battle-is-all-for-the-customer-interface/

The world‘s most valuable retailer…

… has no inventory

The world‘s largest taxi company…

… owns no fleet

The world‘s most popular media owner…

… creates no content

The world‘s largest accommodation provider…

… owns no real estate

Competition by strong customer-focused digital players


Uber

Apple Maps

Apple Siri

Apple Passbook

Apple Wallet

Apple Watch

Google Maps

Google Android

Google Analytics

Google Now

Also relevant for public transport service providers!

The mobility market is highly fragmented

Infrastructure: Urban vs. rural areas

Culture: Munich vs. Copenhagen vs. Singapore vs. Mexico City

Mobility demands:

School kids, students

Families

Tourists

Business travelers

Elderly people

Handicapped people

Enterprises

Cities & public services (police, fire brigade, medical doctors, …)

Legislations: EU, US, China, …

Privacy, liability, financial risks,


The vison:

An ecosystem of mobility-related services integrated in a user-centered way


Seamless customer-centric

integration of all mobility services.

My fleet, my data, my apps, my

customers, …

Example: DriveNow (BMW) Example Apple: Maps, Calendar,

Wallet, Siri, Third-party Apps

Mobility service providers

Value-adding service providers

A user-centered business network

Which role do you aspire in the digital ecosystem?

© sebis170530 Matthes EAM-Grundlagen für die Praxis 11

PartnerCoordi-

natorPartner

Partner

PartnerCoordi-

natorPartner

Partner

Partner Partner

Customers

Alternative 1: Build your own empire through acquisitions and partnerships


Alternative 2: Create an open digital marketplace for mobility services

The Connected Mobility Lab of BMW GROUP, SIEMENS, (HERE)


Digital services are different

© sebis170530 Matthes EAM-Grundlagen für die Praxis 14

Digital devices create new opportunities for companies to managing their own business and creating value.

Product sales Creating measurable value for an individual customer

Book sales My reading behavior on my Kindle

CD sales My music preferences and friends on Spotify

GEZ fee My family’s video streaming behavior on Netflix and YouTube

Car sales My bookings on DriveNow, my route preferences, my driving behavior

Ticket sales My door-2-door travel experience

(WLAN, noise, safety, accessibility, fellow passengers,..).

The Outcome Economy shifts the focus from selling things to selling results.

Accenture, Technology Vision 2015

HERE is integrating data form BMW, Audi and Mercedes


Source: https://www.pocketnavigation.de/2016/10/here-vernetzt-fahrzeuge-audi-bmw-mercedes/


The digital transformation of mobility and transportation

Challenges for the established players


Guiding principles

Research overview and highlights

Fostering the ecosystem

Outlook


Exponential organizations: Outside-in vs. inside-out thinking


Project network and project partners

Start-ups, Software & Data Providers, Investors, Big Players, …


Beiträge des TUM Living Lab Connected Mobility


Senior researchers


Junior researchers (postdocs & PhD candidates)


Tanmaya Mahapatra

Service Mashups

Entwicklungsunterstützung

Felix Michel

Partner On- &Off-

Boarding

Amjad Ibrahim

Accountability

Anne Faber

Crowdsourcing & -

innovation

Vittorio Cozzolino

Sensing on Demand

Jörg Landthaler

Integriertes Monitoring

Infrastruktur, Services &

Business

Daniel Herzog

Kollaborative & soziale

Mobilitätsdienste

Michael Haus

Proximity Services

Ömer Uludag

Plattform & Ökosystem

Governance

Varun Pandey

Geospital Big Data

Exploration

Andreas Kipf

Integrationsplattform für

temporale

geographische Daten

Dr. Kristian Beckers

Accountability

Martin Kleehaus

Visueller Service-

Management Leitstand

Dr. Ilias Gerostathopoulos

Technische Plattform-

Architektur

Georgios Pipelidis

Modelle & Werkzeuge

für Indoor-Karten

Nihan Celikkaya

Umweltsensitives

Verkehrsmanagement

Sasan Amini

Verkehrsmanagement

bei Großereignissen

Dr. Markus Böhm

Geschäftsmodelle

Plattformanbieter

AP 4: Use Cases

AP 2: Platform Requirements, Business Models, Value Networks

AP

1: G

ove

rnan

ce

AP 3: Platform Architecture and Core Services

AP 5: Geospatial-Temporal Analytics

Indoor NavigationEco-Friendly

Traffic Management

Collaborative & Social

Mobility Solutions

Partner On- and Off-

Boarding

Crowdsourcing and

Crowdinnovation

Service Mashups

Developer Support

Traffic Management

for Big Events

Industrie

Integrated, Multi-Level

Monitoring

Visual

Service Management

Control Station

Geospatial &

Temporal

Main Memory DB

Integration Platform

for Geospatial and

Temporal Data

Beiträge

Community

Pla

tfo

rm a

nd

Eco

syste

m

Go

ve

rna

nce

Ind

ustr

ie

Community

Industry

IndustrieIndustry

Beiträge

CommunityCommunity

IndustrieIndustry

IndustrieIndustrie

Ind

ustr

y

TP XY

AP X AP X AP X

Industry Community

Research Industry Community / Ecosystem

Innovative

Business Models

AP

6: P

ilot

Serv

ice

Del

iver

y

Ind

ustr

y

Sensing on Demand

Proximity ServicesAccountablity

Technical Platform

Architectures


Mobile Event Recommendations Intermodal Route Planning

City Trip Recommendations – available in the PlayStore

Collaborative and social mobility services


Eco-Sensitive Traffic Management


Models and tools for indoor mapping

Simultaneously Localization And Mapping (SLAM)


Private Proximity Services


Siehe auch 24

Private Proximity Services


• Extension of the prototype dedicated for wearables, e.g.,

• Combination of offline speech recognition and hands-free devices

• More integrated interaction during user movement and limit user

distraction

HyPer: A Hybrid OLTP & OLAP Man Memory Database

Interactive Analytics on the New York City Taxi Dataset


Accountability Mechanisms

Conceptual and Technical Framework for Accountability

• Identification of unwanted behavior derived from legal, contractual, and self-imposed obligations at different

layers

• Detect, document and reason about violations of requirements concerning security, safety and privacy



Modeling and visualizing Business EcosystemsConnected Mobility Ecosystem of Munich

Chord Diagram Layout (CDL) Tree Map Layout (TML) Force-Directed Layout (MXL)

Interactive visualizations to explore publicly accessible data about the Munich connected mobility ecosystems

and to gain insights, e.g.,

Automotive OEMs show a high interest in Mobility Service Providers with funding and cooperation relations

(CDL)

Mobility Information and Mobility Service Provider – as two innovative groups of ecosystem entities – are

connected through collaborations indicating a complementary orientation (CDL)

Travel Companion for Intermodal Travelling


Travel Companion on Telegram

Customer-Centered Intermodal Combination of Mobility Services with Conversational Interfaces

@MunichCityBot

Context-AwareVerticalSocial

SoftwarePlatform

ConversationalInterface

NLU

Routing

MVG

DB

…

MVGConnector

DBConnector

… Connector

Chat

Chat

New opportunities created via specifically designed collision-events


Student posters


RideBee - Carpooling ApplicationStartup funded by Exist

hackaTUM 2016 / 2017


Severe cultural clashes

Startups, incumbents

Industry, academia

Good guys, bad guys (public transport, car manufacturers)

Us, them (BMW employee selling train tickets?)

Lack of mobility data for research and innovation

Legal constraints

Lack of trust

Lack of business models

Lessons learned




Outlook

Legal regulations create a window of opportunity for new businesses

Will Blockchain technologies enable a decentralized mobility ecosystem?

Invitation for interdisciplinary collaboration


Legal regulations create a window of opportunity for new business models

General Data Protection Regulation

(EU GDPR enforceable since May 2018)

Data portability

Right to erasure

Data protection by design and default

Pseudonymity

Right for explanation

Consent (may be withdrawn)

Data protection officer & sanctions

Examples

Social media data

Search engine usage data

Health data, Genome data

Personal mobility data

p

Approaches to compliant personal data

management

Adapt in-house software landscape

Buy solution from standard software providers

Use cloud-based data management services

Shared service center

Independent provider

Data cooperative


Data is the new oil Data is the new asbestos

Approaches to personal data management


DataCooperative

Social Media

Finance

Insurance

MobilityHealth

Energy

Education

CustomerData

Social Media

Finance

Insurance

MobilityHealth

Energy

Education

MobilityServiceProvider

Web Site

Social Media

CRM

ERP

Intranet

E-Mail

PersonalData

Manager

Web Site

Social Media

CRM

ERP

Intranet

E-Mail

Customer-centered

Shared

services

Shared

data

[optional]

Provider-centered

Individual

services

Isolated

data

A smart contract executes an unambiguous protocol that

implements

the temporal synchronization of the parties

the information flow and data sharing between the parties

enforce rights to do, obligations to do and prohibitions to do,

reach specified protocol states, rule out forbidden contract states,

enforce specified information flows

rule out forbidden information flows

blame responsible parties in case of violation of such rules

Sanctions of parties inside and outside of the network

monetary stakes, exclusion from community, court rulings

Ability for manual problem resolution and recovery in case of a

violation

Smart Contracts on Blockchains

© sebis180525 Blockchain Technologies - Status Quo & Opportunites 39

2.1

2.2

1

3

Today

Platform-based business model based on technical APIs and encapsulated data


Tomorrow?

Business ecosystem based on shared executable contracts & data


Contract-oriented architectures

Banking: R3 Consortium (2014)

200 members

Energy: Energy Web Foundation (1/2018)

Insurance: B3i Consortium (3/2018)

Achmea, Aegon, Ageas, Allianz,

Generali, Hanover Re, Liberty Mutual,

Munich Re, SCOR, Swiss Re, Tokio

Marine, XL Catlin, Zurich Insurance

Group

Mobility: Mobi Open Blockchain Initiative

(5/2018)

BMW, General Motors, Renault, Ford,

Bosch, ZF, …

The parties in the ecosystem interact via shared executable contract libraries


The interdisciplinary blockchain research cluster at TU Munich

blockchain.tum.de


Interdisciplinary collaboration in research and academic education

Fakultät für Informatik der TUM, Juristische Fakultät der LMU


https://www.lexalyze.de

https://www.lexalyze.de/

Technische Universität München

Fakultät für Informatik

Lehrstuhl für Software Engineering

betrieblicher Informationssysteme

Boltzmannstraße 3

85748 Garching bei München

Tel +49.89.289.

Fax +49.89.289.17136

wwwmatthes.in.tum.de

Florian Matthes

Prof. Dr.

17132

[email protected]

Inhaber des Lehrstuhls

http://wwwmatthes.in.tum.de/

Idea

Focus on cross-enterprise Internet of Things use cases that do not require strict transactional semantics.

Example: Inductive charging:

Instant authentication

Trustless micro-payments

Fast

Scalable

Immutable

Core Concepts

Replace the linear chain by a directed acyclicgraph. Do not use blocks, but transactions only.

Atomic exchange of information and payments

Each transaction has to validate two other transactions.

Not yet ready for production

IOTA and the Tangle

© sebis 46180525 Blockchain Technologies - Status Quo & Opportunites

Hyperledger is an open source collaborative effort created to advance

cross-industry blockchain technologies. It is a global collaboration,

hosted by The Linux Foundation, including leaders in finance, banking,

IoT, supply chain, manufacturing and technology.

Hyperledger Fabric: A (federated, permissioned, private)

blockchain based on a peer-to-peer network executing and

validating chaincode.

Hyperledger Composer: Development environment for smart

contracts contributed by IBM.

Several other (competing) projects

Focus on business and cross-enterprise use cases

Broad industry support

Currently used mostly for education and internal proof-of-concept

solutions

Hyperledger - Blockchain technologies for business


Documents

MaaS Der mobile Nutzer im Mittelpunkt - ITS BavariaMaaS –Der mobile Nutzer im Mittelpunkt ITS Forum 2018, 15.06.2018 ... creates no content ... Legal regulations create a window