MARKETING CHANNELS

Where Mission Meets Market

Teacher – Shahed Rahman

WHAT IS CHANNEL MARKETING ??

Arrangements to make possible delivery of goods to industrial users or customers and to final consumers

Bridging Producers and Users

Marketing Channels can be viewed as sets of interdependent organizations involved in the process of making a product or service available for consumption or use

EXAMLES

Beneton Group, Italy Ships 80 million items each year 7000 stores 100 countries Order cycle time 7 days Shipped from warehouse Bar code Technology Kodak – 1) Direct sales representatives

2)Brokers and Distributors 3) Components Marketing

Organization- Reseller

Marketing channel performs the work of moving goods from producers to consumers.

Provides value Performs a function Expects an economic return

Expert channel marketing will encompass strategic solutions, programmed and project management, customer communications database marketing customer value modeling partnership marketing digital marketing CRM systems customer service operations marketing technologies mailing production and distribution.

NEED TO LOOK AT The most crucial aspect of channel

marketing is in identifying new channels through which to sell and support your services and products.

Partners must have the right positioning and market exposure in order to drive up sales in a real and meaningful way and thereby to increase profits.

Third party training and support to manage resources to ensure that a channel marketing drive is a smooth running and efficient operation often accompany this.

STRATEGY

Supplying goods and services at the Right place Right time Right Quantity Right Quality And with a Right price

Marketing channels can stimulate the demand through promotional activities

ROLES OF MARKETING CHANNEL IN MARKETING STRATEGIES

Links producers to buyers. Performs sales, advertising and promotion. Influences the firm's pricing strategy. Affecting product strategy through branding,

policies, willingness to stock and customizes profits, install, maintain, offer credit, etc

EMERGENCE OF MARKETING CHANNEL STRUCTURES

Intermediaries arise in the process of exchange because they can improve the efficiency of the process

Channel intermediaries arise to adjust the discrepancy of assortment thorough the performance of the sorting process

Marketing agencies hang together in the channel arrangements to provide for the routinization of transactions

Channel Facilitate the searching process

NEED TO CONFIRM WITH THE INTERMEDIARIES

Channel Distribution evolve to serve customer needs Shipping Time Ordering Technical Support Repair Service Variety Branded Product Return Policy