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MANUFACTURING CIRCLE QUARTERLY REVIEW
FOURTH QUARTER 2014
MANUFACTURING CIRCLE AGM
12 Feb. 2015
1. Introductory remarks
2. SA manufacturing environment in Q4 2014
3. Q4 2014 respondents’ profile
4. Overall manufacturing business conditions
5. Summary of survey results
6. Manufacturing outlook
7. Concluding remarks
Outline
INTRODUCTORY REMARKS
1. Despite mostly soft conditions, sales, confidence and activity improved somewhat in Q4 2014 relative to Q4 2013.
2. The status quo about, among others, elevated input costs, input shortages, inadequate skills, failure to benefit from government procurement programme prevailed in Q4 2014.
3. On the whole, surveyed manufacturers remain unenthusiastic about the sector’s outlook.
Introductory remarks
SOUTH AFRICAN MANUFACTURING ENVIRONMENT IN Q4-2014
Some improvement in business confidence
Source: BER and PAIRS
i ii iii iv i ii iii iv i ii iii iv i ii iii iv2011 2012 2013 2014
35
50
65
inde
x p
oint
s
RMB/BER Business Confidence Index, Q1 2011 – Q4 2014
Tempo of manufacturing activity up in Q4 2014
Source: BER and PAIRS
Quarterly average Kagiso PMI (index points)
Q4 2014
PMI 51.2
Business activity 51.5
New sales 52.6
Backlog of order sales 43.0
Inventories 54.8
Purchasing commitments 57.3
Suppliers' performance 51.0
Prices 69.0
Employment 46.9
Expected business conditions 57.9
Rebound in manufacturing production
Source: StatsSA and PAIRS
SA manufacturing production, Q4 2014, Q/Q growth (per cent, seas. adj.)
Manufacturing division Weights , 2011 2014 Q4
Food & beverages 23.8 1.0
Textiles, clothing, leather & footwear 2.9 2.4
Wood, paper, publishing & printing products 9.5 1.4
Petroleum, chemical & rubber products 22.5 4.5
Glass & non-metallic mineral products 4.4 -3.4
Basic iron & steel, non-ferrous metal products & machinery 20.4 3.8
Electrical machinery 2.4 11.1
Radio, tv communication apparatus & professional equipment 1.4 7.4
Motor vehicle parts & accessories & other transport equipment 8.6 3.4
Furniture & other manufacturing division 4.1 -5.6
Total 100 2.5
Depressed manufacturing employment
Source: StatsSA and PAIRS
Quarterly manufacturing employment, Q1 2008 – Q4 2014
Q/Q: +8 000
Y/Y: - 17 000
I II III IV I II III IV I II III IV I II III IV I II III IV I II III IV I II III IV2008 2009 2010 2011 2012 2013 2014
1,650.00
1,750.00
1,850.00
1,950.00
2,050.00
Weak rand exchange rate
Source: I-Net BFA and PAIRS
Rand per US dollar exchange rate (daily close), 01Jan14 – 02Feb15
Jan-14Feb-14
Mar-14
Apr-14May-14
Jun-14Jul-14
Aug-14Sep-14
Oct-14
Nov-14Dec-14
Jan-1510.0
10.5
11.0
11.5
12.0
Low international oil price
Source: I-Net BFA and PAIRS
Brent crude oil price (USD per barrel), 01Jan14 – 31Dec14
Jan-14
Jan-14
Feb-14
Feb-14
Mar-14
Mar-14
Apr-14
May-14
May-14
Jun-14Jun-14
Jul-14Jul-1
4
Aug-14
Aug-14
Sep-14
Oct-14
Oct-14
Nov-14
Nov-14
Dec-14
Dec-14
40
60
80
100
120
Moderating producer price inflation
Source: StatsSA and PAIRS
PPI inflation for final manufactured goods, South Africa, 2013 Jan – 2014 Dec
2013 Jan
MarMay Jul
Sep
Nov
2014 Jan
Mar4.5
5.5
6.5
7.5
8.5
5.65.41845734479713
6.7
7.63751137726078
8.53552473983451
7.3496270151604
6.3
Per c
ent
2014 Q4 RESPONDENTS’ PROFILE
Sixty four firms participated in the survey
Number of survey respondents, Q4 2014
iv i ii iii iv i ii iii iv i ii iii iv i ii iii iv
2010
2011 2012 2013 20140
30
60
90
20
48
7368
5462 64
Num
ber o
f Res
pond
ents
Average = 53
Mostly small to medium survey participants
What was your company’s turnover in Q4 2014?
How many employees did your company have in Q4 2014?
< R300m
R300m to R999m
R1bn to R3bn
R4bn to R6bn
R7bn to R10bn
> R10bn
0 10 20 30 40 50 60 70
55
30
14
1
0
0
Share of Respondents (%)
0
20
40
6052
1521
93
Shar
e of
Rep
sond
ents
(%)
OVERALL MANUFACTURING BUSINESS CONDITIONS
Mostly “fragile/weak” business conditions
How do you perceive the manufacturing sector’ conditions?
Poor Fragile/weak Stable Modest to good
Strong
17
39 37
70
13
50
2213
2
Q4 2013 Q4 2014
Share of Re-spondents (%)
1. Sporadic electricity supply
2. Low global commodity prices
3. Subdued consumer demand
4. Spillover effects from the Q3 2014 strike
5. Regulatory hurdles
6. Volatile rand exchange rate
7. Weak construction activity
Factors that undermined business conditions include:
SUMMARY OF SURVEY RESULTS
Most surveyed firms sold a significant share of their output domestically
What is the proportion of your production that is “sold domestically” / “exported”?
0
15
30
45
60
75
29 5 7
32
46
9
57
1811
05
Sold domestically Exported
Shar
e of
Res
pond
ents
(%)
Despite muted conditions, most respondents recorded increased sales
What is the percentage change in the volume of domestic sales?
What is the percentage change in the volume of export sales?
< -15%
-15 to -11%
-10 to -6%
-5 to -1%
0%
1 to 5%
6 to 10%
11 to 15%
> 15%
0 10 20 30 4012
88
2812
1210
46
10
66
2211
22
1166
Q4 2014 Q4 2013
Share of Respondents (%)
< -15%
-15 to -11%
-10 to -6%
-5 to -1%
0%
1 to 5%
6 to 10%
11 to 15%
> 15%
0 5 10 15 20 25 30 35 406
66
835
17
61
15
9
53
1820
219
213Q4 2014 Q4 2013
Share of Respondents (%)
Africa and Europe remained key export markets
What is the distribution of export shares to Africa and Europe?
0%1-20%
21-40%41-60%
61-80%
81-100%0
20
40
60
80
100
15
33
5 217
2822 27
2 4 4
41
Africa
Q4 2014 Q4 2013
Shar
e of
Res
pond
ents
(%)
0%1-20%
21-40%41-60%
61-80%
81-100%0
20
40
60
80
100
35 41
7 5 5 7
34 34
175 5 5
Europe
Q4 2014 Q4 2013
Shar
e of
Res
pond
ents
(%)
Negative
1. Downbeat consumer spending
2. Sluggish activity in the motor vehicle industry
3. Weak mining sector performance
4. Decreased number of tenders awarded
5. Increased competition from cheap imports and second hand products
Positive
1. Increased market coverage
2. Seasonal impulses
3. Extensive promotional campaign
Factors that affected domestic sales
Negative
1. Sluggish eurozone economy
2. Elevated corruption in some African countries
3. Subdued mining activity in Africa
4. Weak Russian economy
Positive
1. Weak rand
2. Increased focus on the global market
Factors that affected export sales
Most respondents experienced elevated input costs
What is the percentage change in imported and total input costs?
< -15%
0%
> 15%
0 10 20 30 40 50 605
00
1111
558
55
400
79
4023
611
Imported Input Costs Total Input Costs
Share of Respondents (%)
Above inflation increases in:
1. Electricity tariffs
2. Labour costs
3. Municipal charges
Some drivers of elevated input costs
1. Electricity
2. Water
3. Steel products
4. LPG gas
5. Recycled paper
6. Kraft linerboard
Shortages of inputs concerned:
Mostly unchanged employment level
What was the change in employment level?
< -5%
-5 to -1%
0%
1 to 5%
> 5%
0 5 10 15 20 25 30 35 40 45 5010
33
31
24
2
7
29
46
16
2
Q4 2014 Q4 2013
Share of Respondents (%)
1. Reductions in working hours
2. Automation of production processes
3. Rightsizing
4. Early retirements
5. Retrenchments
Courses of action taken to deal with high labour costs
Most firms sourced a considerable share of their inputs domestically
What percentage of your total purchase is locally sourced products?
0%1-20%
21-40%
41-60%
61-80%
81-100%0
10
20
30
40
0
8
19 17
28 28
0
1216
20
27 25
Q4 2014 Q4 2013
Shar
e of
Res
pond
ents
(%)
On the whole, government local procurement important to manufacturing growth but…
How important is the government’s local procurement programme to the maintenance of growth in your manufacturing concern?
0
15
30
45
26
1923
15 17
25
33
24
612
Q4 2014 Q4 2013
Shar
e of
Res
pond
ents
(%)
…most respondents did not benefit from the programme
Does your manufacturing concern currently benefit from the government’s local procurement programme?
Yes No0
15
30
45
60
75
90
25
75
31
69
Q4 2014 Q4 2013
Shar
e of
Res
pond
ents
(%)
MANUFACTURING OUTLOOK
SA PMI out of sync with that of key trading partners
Purchasing Managers’ Index, SA vs. major trading partners, 2012 Jan – 2015 Jan (50 = no change)
J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J
2012 2013 2014 2015
40
50
60
China US Germany South Africa
inde
x po
ints
Source: BER, Markit, NBS, ISM and PAIRS.
Respondents more pessimistic relative to a year ago
Rise in surveyed firms’ pessimism (“fragile/weak” or “poor” outlook)
HorizonProportion of pessimistic respondents (in per cent)
Q4 2013 Q4 2014
6 months 63 64
12 months 47 57
24 months 27 40
Mostly stable employment level over the next quarter but job cuts envisaged over the next 12 months
What is the planned percentage change in employment?
< -15%
0%
> 15%
0 10 20 30 40 50 603
52
3234
202
02
07
416
55
142
0
2
Next 3 months Next 12 months
Share of Respondents
1. Regulatory hurdles
2. Electricity shortage
3. Weak mining activity
4. Faltering global economy
5. Uncertainty about SA’s AGOA status
6. Likelihood of strikes
7. No clarity on the government’s beneficiation strategy
Some factors informing respondents’ downbeat outlook
CONCLUDING REMARKS
Concluding remarks
1. The last quarter of 2014 posted some improvement in sales despite conditions being largely soft.
2. As has been the case in previous quarters, Q4 2014 supply conditions remain affected by a shortage of inputs and structural blockages e.g. lack of skills, high labour costs.
3. Local government procurement did not benefit the majority of respondents.
4. Most surveyed firms expect downbeat conditions for the foreseeable future due to both global and domestic factors.
Thank you for your attention
Q&A