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Total report Respons statistics # % Total number of respondents 49 100 % Total number of opened questionnaires 36 73 % Total number of respondents unsubscribed 1 2% Total number of submitted questionnaires 24 49 % General Type(s) of catering provided (to which extent is the company active in party catering, contract catering, events, corporate catering, etc.) Predicted growth for the future (trends, business segments) Comments If you have other comments regarding the ‘General’ topics / issues, please use the space below I would like to know if caterers distinct themselves in the products they are using -> not only food & beverage with mainly the non-food items such as tableware / glassware. You need to make sure that it's safe for each member to be open about these figures. It nog about crossborder commerce/competition, but about helping eachother with proven sucesfull methods of boosting your bottomline Page 1 of 9

LYCAR ALETTA APPENDIX 21 INTIAL SURVEY

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Page 1: LYCAR ALETTA APPENDIX 21 INTIAL SURVEY

Total report

Respons statistics# %

Total number of respondents 49 100 %

Total number of opened questionnaires 36 73 %

Total number of respondents unsubscribed 1 2 %

Total number of submitted questionnaires 24 49 %

GeneralType(s) of catering provided(to which extent is the company active in party catering, contract catering, events, corporate catering, etc.)

Predicted growth for the future (trends, business segments)

CommentsIf you have other comments regarding the ‘General’ topics / issues, please use the space below

• I would like to know if caterers distinct themselves in the products they are using -> not only food & beverage with mainly the non-fooditems such as tableware / glassware.

• You need to make sure that it's safe for each member to be open about these figures.It nog about crossborder commerce/competition, but about helping eachother with proven sucesfull methods of boosting your bottomline

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OperationsSize of events catered

Amount of events catered

Daily challenges in operations

Percentage in house vs. outsourced products

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Percentage in house vs. outsourced services

F&B prices

CommentsIf you have other comments regarding the ‘Operations’ topics / issues, please use the space below

• F&B prices should be mentioned as ratio to total turnover.

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Sales and MarketingSales strategies

Target groups

Marketing methods

CommentsIf you have other comments regarding the ‘Sales & Marketing’ topics / issues, please use the space below

• A very interesting issue, but on what format would we make the comparison?This leads to prozaic outcomes / 'beauty contest'. Lets discuss this.

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Human ResourcesAmount of FTE’s

Amount of people on payroll

Wages

CommentsIf you have other comments regarding the ‘Human Resources ’ topics / issues, please use the space below

• Define FTE before measurement very carefully.

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FinancePayment conditions

Total turnover and turnover per catering segment (corporate events vs. private events, etc.)

Total costs and costs per business segment (materials, staffing, F&B, purchasing, etc.)

Planned long-term investments

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Estimated sales revenue

Forecast 2012

Food costs percentage

Average event budget

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CommentsIf you have other comments regarding the ‘Finance’ topics / issues, please use the space below

• Again: a very well formulated definiton is needed on each topic.

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FinallyWhat do you think of the frequency of the monitor when this will be conducted quarterly?

Other frequency• Annual• see below• twice a year• yearly

Other remarks / suggestions / topics to be addressed with regards to the QEM and/or the morning session on January 31st.

• At the moment I am not involved / in charge for a Catering company, but I strongly believe that a benchmarking exercise would be beneficialto all participants.

• Costs?Who gets which information? What about the related branches?Confidentiality?Bringing before getting!

• Libbey is a glassware manufacturer with several distributors in each European country. We do not have direct contact with the cateringindustry. For that reason I would like to receive more inside information about the catering industry in general and the usage of glasswareitems, next to porcelain and disposables. I certainly hope it can be part of the total survey. I assume RAK will have the same opinion.

• The Quarterly frequency is just fine, however, it should be taken into account that nat all structures can deliver precise financial data on aquarterly base...

• twice per year is sufficient(or even once a year)• WE SHOULD TRY TO INCLUDE AS WELL SOME TOPICS REGARDING THE SUPPLIERS OF THE CATERERS AS WE ARE A PART

OF EPCAS.IN THIS CASE THE COOPERATION BETWEEN CATERERS AND SUPPLIERS CAN ALSO BE IDENTIFIED AND IMPROVED.

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