Future of Retail Industri in Intial

7/27/2019 Future of Retail Industri in Intial

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A PROJECT REPORT

ON

FUTURE OF RETAIL INDUSTRIES IN INDIA FROM

CUSTOMER PROSPECTIVE AN EMPERICAL

STUDY

Submitted by:

HARSH AGARWAL

ENROLMENT No:

Under the guidance of:

MS. M.R JAIN

UTTARANCHAL INSTITUTE OF MANAGEMENT

Submitted by:


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Contents

1. Acknowledgement.

2. Introduction of Unitech Ltd.

3. Introduction- Metro Walk Mall.

4. Research process.

5. Data collection.

6. Data analysis.

7. Catchments analysis.

8. Market survey.

9. Local market survey

10.Recommendation/Conclusion


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Acknowledgement

This is to certify that Harsh Agarwal of JIMS have

completed the project on performance of metro walk.

I am thankful to my senior colleagues Mr. Kumar

Gaurav & Mr. Shahid Nissar for the immense support

that I have got from them. Without their assistance, I

would not have completed the project fruitfully.


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INTRODUCTION

Retailing consists of the business activities involved in selling goods and

services to consumers for their personal, family, or household use. Itincludes every sales of goods and services to the final customer.

Retailing as an industry

Retailing is world's largest private industry with annual sales over $ 6600

billion. Wal-Martannual sales over $ 250 billion. It has share of 2.3% of

U.S. G.D.P. There are nine retailers in Fortune 100, which highlights the

importance of retailing as category. According to a market estimate after

agriculture, retail is the largest single sector, both in term of turnover or will

as employment in India. With market size of $200 billion. The report said

the Indian retail industry is in revolution phase. Organized retailing in India,

which account for less than 4%, is likely to grow four fold in the next five

years. That means it will grow from current size of around $4 billion (Rs.

17,000Crore) to around $15 billion (Rs. 66000 Crore) the neighborhoods

corner shops estimated at70 million across the country, and village Melas

characterize the unorganized and fragmented nature of retailing in India.


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RETAILERS INDIA

1) K. Raheja Group

- Shoppers stop

- Home Stop

- Mother care

- Hyper city

- Crossword

- Planet M

2)

- Tata Trent

- Westside

- Star India Bazaar

- Landmark

3) RPG Group

- Spencers supermarket

- Spencers daily

- Spencers hypermarket

- Music world

4) Reliance Group

- Reliance fresh

- Subhiksha

5) Bharti Group


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6) Aditya Birla Group

7) Caf Coffee Day

8) Pantaloon retail (I) Pvt. Ltd

- Pantaloons

- Big bazaar

- Food bazaar

- Fashion station

- All Blue sky

- E Zone

- Collection I

- Home Town

- Central Mall

9) Godrej Group

- Godrej Aadhar

- Natures Basket


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FUTURE OF RETAIL IN INDIA

The retail industry in India is largely unorganized & predominantly consists

of small , independent, owner-managed shops. Retailing is INDIAs largest

industry in terms of contribution to GDP& constitutes 13% of GDP. There

are around 5 million retail outlets in India. There are also an uncounted

number of low cost kiosks (tea stalls, snacks centre, barber shops, etc) &

mobilevendors. Total retail sales area in India was estimated at 328 million

sq.mt.in 2001, with an average selling space of 29.4sq.mt. per outlet. In

India the per capita retailing space is about 2sq. ft, which is quite low

compared to that of developed economies. n 2000, the global management

consultancy AT Kearney put retail trade at 400,000 crore , which is expected

to increase to Rs.800,000 crore by year 2005 an annual increase of

20%.According to the survey, an overwhelming proportion of the

Rs.400,000 crore retail market is unorganized. In fact only a Rs20,000 crore

segment of market is organized. There is no integrated supply chain

management outlook in Indian traditional retail industry. Food sales

constitute a high proportion of the total retail sales. The share was 62.7% in

2001,worthapprx. Rs 7032.2 billion, while non food sales were worth

Rs.4189.5 billion. However the non-food retailing sector registered faster

year-on-year growth than the food sales sector. The trend to market private

labels by specific retail store is catching on in India as it helps to mprove

margins. The turnover from private labels by major retail chains was

estimated at around Rs 1200 million in 2001.


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CURRENT SCENARIA OF INDIA RETAIL

- Unorganized market; Rs. 583,000 crores.

- Organized market; Rs. 5,000 crores.

- 5 x growths in organized retailing between 2000-2005.

- Over 4000 new modern outlets in last 3 years.

- The 3 top modern retailer control over 750,000 sq. ft of retail space

- Over 400,000 shoppers walk through their doors every week

- Growth in organized retailing on par with expectations and projection

of the last 5 years : on course to touch Rs 35,000 crore or more by

2005-06

Table 2. Growth in Retail Outlet (Million )

Year Urban Rural Total

1978 0.58 1.76 2.35

1984 0.75 2.02 2.77

1990 0.94 2.42 3.36

1996 1.80 3.33 5.13


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Table 1.3 Composition of Urban Outlets

Retail Outlet Composition

Grocers 34.7%

Cosmetic stores 4.0%

Chemist 6.3%

Food stores 6.6%

General Stores 14.4%

Tobacco , pan stores 17.0%Others 17.0%

Table 1.4 Composition of Rural Outlets

Retail Outlet Composition

Grocers 55.6%

Genera Stores 13.5%

Chemists 3.3%

Others 27.6%

Retailing in India

- Diversities differentiates itself from the standard development of

modern retail anywhere in the world.


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- Conventionally, retailers focus on homogeneity and continuity in

order to derive benefits of scale and efficiency in their system.

- Globally, retailers develop two or three major formats which are

largely standardized, may not work in India.

- Significantly large, truly pan-Indian, multi-format modern retailing

model needs to be developed in India.

- The Indian market will provide the footsteps to develop a model for

globalizing retailing.

- This will be the biggest contribution of Indian retailers to the world.

- Indian retailers can establish thought leadership is in the field of

technology.

- Unlike in developed countries, Indian retailers do not have legacy

systems on which they have to build their technology platform.

- As retail grows and develops fresh technology-led solutions, India

will take a leap and the next generation retail technology solutions

may well come out of India.

- Usage of RFID and the next practices in technology-based retail

solutions may well emerge from Indian retailing.

- Indian retailers would do well to develop their own systems and

benchmarks that are admired and followed the world over.

Next 3-5 years are tough for retail biggies

- The retail sector is expected to grow 40% to $427 billion by 2011.

- By 2017, organized retail will be 15-20% of the total retail market.

- Total retail market $ 800-billion by 2017.


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- Impact on rural incomes and urban prices will be real and positive.

- Organized retailing in India will need painstaking, often frustrating,

effort to chisel out India-ready business models, retail formats and

delivery models.

- Products, Properties, People and Profitability are going to be huge

challenges.

- The real estate prices and shortage of talented staff, the run-up

expenses for growth are going to shoot up sharply.

- Significant delay in completion of shopping malls by developers

and unreasonably high property prices is adversely affecting the

growth of the sector.\

- The situation is expected to improve in 2009, when a large, and

probably an oversupply of retail space is expected to come on-

stream.y the year 2010, it is expected that there will be around 500

shopping malls, adding over 250million square feet of retail space.

- Its' just the first phase of retail playing out in India currently, where

lot of players are merely land-grabbing'.

- In second phase the focus will be on creating differentiation. And in a

couple of years, half of the new entrants of today will simply die.

- In 2008, the competitive landscape is also expected to unfold with

many large entrants finally launching their operations.

- Understanding, interpreting and catering to Indian consumer behavior,

taking into account the social diversity in the country will be crucial to

the success of new players.

- New formats in specialty retail, wholesale retail and luxury retail are

expected to emerge.


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- The next few years will provide the answers to the most crucial

questions on the sustainability of modern retailing in India.

- Whether the Indian consumer market can sustain such large growth in

modern retail, whether more and more people will join the consuming

class and what the real market size in small cities will be, become

clearer.

- By 2010 a conclusion on the consumption potential in India can be

reached.

- No one can stop the growth of modern retail and the consequent

impetus to consumption and development in India.

- No one can stop an idea whose time has come

Where is the opportunity?

Retailers inspired by the Wal-Mart story of growth in small town America

are tempted to focus on smaller towns and villages in India. However, a

careful analysis of the town strata-wise population, population growth,

migration trends and consumer spend analysis reveals a very different

picture for India. As per our estimates, the share of the 35 towns with a


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present population of greater than 1 million in India's total population would

grow much faster than their smaller counterparts, from 10.2 per cent today to

reach 14.4 per cent by 2025. Simultaneously, the share of these towns in the

overall retail market would grow from 21 per cent today to 40 per cent by

2025.Within these top 35 towns, an estimated 70 to 80 per cent of retail

trade could be in the organized sector. This is similar to the experience in

China, where in cities like Shanghai and Beijing, the organised sector

accounts for 70 to 80 per cent of overall retail trade in certain categories.

Retailers should therefore focus on the top 37 towns in the next decade, as

the opportunity in smaller towns .

OBJECTIVES OF THE STUDY:

PRIMARY OBJECTIVE:

1. Study about the future prospect schemes run by the mall..

2. Study the customer approach towards the mall..

3. Study about the floor operations in a shopping mall..


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4. Comparative analysis of all retailers in this section to differentiate

with other competitors.

SECONDARY OBJECTIVE:

1. Understand the customer behavior inside the mall.2.

2. Customers expectation from the mall.

3. Gather all the information about all the competitors.

4. All details about the loyalty scheme in retail sector.

5. To make suggestion towards the improvement in loyalty schemes.

6. To make suggestion towards STORE PATRONAGE.

Introduction of Unitech Ltd.

An undisputed real estate leader, established in 1971, and the first to

receive the coveted ISO: 9001-2000 status in North India, today, Unitech

Ltd. Is among the top 25 real estate companies in the world. Developers of


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some of the finest international styled residential, business and retail

communities, unitech pioneered the concept of self contained living habitats

that complement nature. Each one of its projects offers over 70% to 90% of

green cover, even as these come complete with club houses, creativity

centres, centers parks, schools multiplexes, amphitheaters and soho styled

commercials districts

Unitech has brought many first to the Indian real

estate sector

Leader in execution quality First to receive the prestigious

ISO: 9001-2000 Certification for design, planning, construction and

marketing to real estate in the National Capital Region.

Leader in conceptualizing new formats First real estate

developers to foray beyond traditional commercial/ retail real estate.

- Conceptualized The Great India Place a 1.5m sq.

ft. mall, as part of an amusement park at Noida {first of its

kind in India an integrated water park}

- First to bring leading retailers under one roof

Signed up almost all major organized retailers in the country

including shoppers stop lifestyles pantaloons globus and big

bazaar for its mall in Noida.


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Pan-India footprint-Acquired a pan India footprints in an

industry which is predominately localized .it has land banks and/or

projects executed in cites including, Agra, Bangalore, Chennai,

Chandigarh, Gurgaon, Kochi, Kolkata, Lucknow, Mohali, Mumbai,

New Delhi, Noida and Varanasi. It is also present outside India with

offices located in Singapore and Dubai.

Corporatised commercial real estate management -.

Formed unitech Corporate Park, a holding entity of sic commercialparks, floated on the London stock Exchange.

Brand-neutral hotel partnership model - Tied up with

Marriott to develop business hotels. Has also tied up with the

Carlson Group.

Largest wealth creators in India A recent BCG study

ranked unitech limited as the No. 1 company in India, cutting across

sectors, in terms of the returns it provided to the share holders.

Indeed its share priced has been one of the most rewarding in the

entire capital market history of India

Only real estate company ad on date to be part of the

NIFTY- It is also a listed entity in London. In addition, Unitech

Limited is the longest listed real estate company in India


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Introduction

Metro-walk Mall


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Delhi has no dearth of malls dotting its cityscape. But if huge retail outlets

and food courts is all they spell for you, head to the Metro Walk. Located in

Rohini, this recreation center offers a mix of retail, food and entertainment

which is uniquely its own.

Metro Walk is one of the biggest malls in the capital and, apart from retail

and food outlets, it also boasts of an excellent Amusement park - Adventure

Island - with several rides and swings imported from outside.

For foodies there are all possible types of cuisines available at the mall in the

form of both, stand-alone restaurants as well as food court kiosks. Fromburger at McDonalds to Pizzas to Chaat to Chinese - it's all available out

here.

The retail environment at Metro Walk is spread across 2.21 lakh sq.ft

and is anchored to the park. This retail development has both a fun /

amusement / impulse driven retail mix as well as convenience

shopping options for an extended catchment area. It overlooks a large

lake which acts as the separator between the mall building and the

park. It also has a small area (3.5 acres) dedicated to POGO branding.

There are total 78 retail shops including eating joints. You will find

many of the major brands.

Food & Beverage Outlets : KFC, Punjabi by Nature, Fast Trax, Spoon

the Food Court, Pizza Hut, Yo China, Nirula's, Pind Balluchi, FlamingWok, Gola Sizzler, Baskin Robins, Ruby Tuesday, Barista, Costa

Coffe, McDonald's, Cafe Coffee Day, Geoffrey's & more..............

Retail Outlets: Adidas, Levis, Reebok, Pantaloon & many more...


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Metro Walk, Rohini is a plush shopping mall in Delhi. Located in Delhi, the

Metro Walk is every shopaholic's paradise. From international brands to the

electronic gadgets, the Metro Walk Rohini in Delhi offers a host of items for

the buyers. Recently Pantaloons in Delhi has opened its retail store in Metro

Walk Rohini in Delhi. Situated at the western side of Delhi, Rohini is a

residential area and Metro Walk is a stunning shopping mall located in this

area. This shopping mall in Delhi also has an amusement park which allures

the kids and adults. Indian Holiday offers information on Fast Facts on

Metro Walk in Rohini in Delhi.

Location :- It is located in Western Delhi in Rohini.

How to Reach :- Tourists can take auto rickshaws, taxis, buses or the

Metro-Rail.

Preferred Timings: - It remains open on all days.

Nearest Shopping Venues:

There are a number of shopping malls in Delhi apart from Metro Walk,

Rohini like Gold Souk, CTC Plaza, Ansal Plaza, Select City, GIP etc.

Nearest Tourist Attractions:

Birla Mandir

Mughal Garden

Crafts Museum

Shalimar Garden

Nearest Metro Station:- Rohini Metro Station


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Nearest Airport :- Indira Gandhi International Airport

Nearest Railway Station :- Old Delhi Railway Station

The Metro Walk Mall & Adventure Island

The Rohini Amusement Park is sprawled over 62 acres in North West

Delhi.


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The project encompasses a shopping mall - Metrowalk and Adventure

Island, a world class amusement park and a water park.

It is the result of 50% partnership between Unitech and International

Amusement Ltd., tpromoters of Appu Ghar. People are coming from

South Delhi & Gurgaon too even though it's located in West Delhi &

Near North Delhi.

Parking : Very Spacious overground parking

Amusement park

Area in acres: - 62 Acres of Amusement park with a retail complex of 2,

00,000 sq.ft


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Local Architects: - Ashok Dhawan

Consultants: - Oru bose and Associates and Forrec Ltd.


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The amusement park contains about 26 rides and attractions. All the

rides here are imported from the suppliers who supply to international

amusement parks like Disneyworld, Universal and Six Flags. The

water park offers many rides there.

Schools Get A Break - Adventure offers a host of specialpackages for schools and other educational instituations A Fun Filled

Trip at the park for sure.

The Family Pass - Apply for a special card for an unlimited access

to the world of "Adventure Island". This pass offers you a host of

privileges like welcome drink, special offer onMerchandises and

Rides like Twister, Spalsh Dunk etc.

Corporates - Adventure Island is one of the preferred destinations

to celebrate organisational achievements and motivate the employees.

The park has been designed in a manner that every individual realises

that they share the same organisational goal.

Rides at Adventure Island :

Cyclone

Bush Buggies

Flip Out

Space Jump

Fire Brigade

Wild Wheels

Z Force

Sidewinder

Derby Devils

Sky Riders

Lighting Bold

Twister

Splash Dunk

Air Bus Float Boat


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The Rohini Amusement Park is sprawled over 62 acres in North West Delhi.

The project encompasses a shopping mall-Metrowalk and Adventure Island,

a world class amusement park and a water park.

The retail environment - Metro Walk is spread across 2.21 lakh sq.ft and is

anchored to the park. It overlooks a large lake which acts as the separator

between the mall building and the park. The amusement park contains about

26 rides and attractions. It also has a small area (3.5 acres) dedicated to

POGO branding.


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REVIEW OF LITERATURE

REVIEW OF CONCEPT AND THEORIES:

The above given definition of customer loyalty includes both behavior &attitude, which

can result in four possible situations When both attitude & behavior are weak , it means

no loyalty exists , weak attitude indicates the customer may not have any liking for the

brand & the store. While weak behavior means that the purchase of the brand or visiting

the store is sporadic. When the attitude & behavior are strong , it means that the customer

has a strong brand or store loyalty. The remaining two situation cases are interesting.

When behavior is high but attitude is low, it can be said that the customer has spurious

loyalty, i.e the customer may buy the same brand again & again or shop at same store

regularly but may not have ATTITUDE Strong Weak

Excellent customer service is another key element in gaining customer loyalty. If a client

has a problem, the company should do whatever it takes to make things right. If a product

is faulty, it should be replaced or the customer's money should be refunded. This should

be standard procedure for any reputable business, but those who wish to develop

customer loyalty on a large-scale basis may also go above and beyond the standard. They

may offer even more by way of free gifts or discounts to appease the customer. Some of

Loyalty Latent

loyalty

Spurious

Loyalty

No loyalty

STRON

WEAK

ATTITUD

STRONG BEHAVIOUR


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the common bases for attracting customers are having dedicated employees, variety,

unique merchandise & superior customer service. But the challenge for the retailer is to

have a loyal database of customer, who will be unwilling to switch their loyalty. The

strategies are built after:1. Developing a clear & specific positioning strategies.

Making customer develop an emotional attachment with the retailers product offerings.

In a bid to strengthen relationships with their customers marketers are showing renewed

interest in customer loyalty programs. But how effective are these programs?

Surprisinglygiven their current popularitythe evidence is equivocal. Research on

normal patterns of loyalty in established competitive markets suggests that in many

cases it is hard to obtain exceptional advantages through the launch of a loyalty program.

Also, competitive forces tend quickly to erode any differential gains .Before introducing

a loyalty program, managers would be wise to fully cost it (including development,

marketing and on-going costs), and compare these costs with a realistic assessment of the

benefits of the programan assessment that goes beyond the rhetoric of relationship

marketing .Here we argue that to stand the best chance of success under tough market

conditions, a loyalty program mustenhance the overall value-propositionof the productor service. This in turn will help tomotivate buyers to make the next purchaseof a product, and therefore support other aspectsof the firms offensive and defensivemarketing strategy.

Claimed Benefits of Loyalty Programs

Advocates contend that loyalty programs are more profitable to a firm because

(a) The costs of serving customers are less

(b) Loyal customers are less price sensitive

(c) They spend more with the company, and

(d) They pass on positive recommendations about their favorite brands/suppliers.


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RESEARCH METHODOLOGY

Research methodology is a way to systematically solve research problem. In it we study

the various steps that are generally adopted by researcher in studying his research

problem along with the logic behind them. It is necessary for a researcher to know not

only the research methods/techniques but also the methodology. It may be noted, in the

context of planning & development, that the significance of research lies in its quality

and not in quantity. Researchers should know how to apply particular research

techniques, but they also need to know which of these methods or techniques, are

relevant and which are not, and what would they mean and indicate and why

The various stages to solve the research problem as shown in following diagram :-

RESEARCH PROBLEM

RATIONAL SCOPE OF STUDY

RESEARCH DESIGN RESEARCH METHODOLOGY

TYPES OF RESEARCH

SAMPLING DESIGN

TECHNIQUE OF SAMPLING

SAMPLE POPULATION

SAMPLE FRAME

SAMPLE UNIT

SAMPLE SIZE


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DATA COLLECTION

PRIMARY DATA

SECONDARY DATA

DATA COLLECTION :-

PRIMARY SOURCE:-

The method of data collection is done by the way of survey , this is a process

where by first hand information is collected. This method is needed for meeting the

specific objective of research study. I have collected primary data in the form of filled

structured questionnaire by customer . In first questionnaire . I collect whole data aboutcustomers feedback. In second I collect all the data regarding to comparative analysis .

SECONDARY SOURCE :-

The secondary data was collected in the form of company profile and product

profile from the Web site of Pantaloons. Some of other website are also referred . For

collecting the required data the CSAS on the mall were also consulted . The data has

helped in ascertaining the strategies and approach of major players in market. Thus the

study involved collection analysis and interpretation of a lot of data relating to this

sector. The data is collected from various sites, books., journals etc.

SAMPLE DESCRIPTION: After deciding on the research approach and instruments, the

marketing research must design the sampling plan:1.

SAMPLING SIZE

The target for this the customers who come for shopping inside the mall.

Sample size of the study is 200 customers who come for shopping inside the

mall.


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SAMPLE SELECTION PROCEDURE:

Since it is the survey of customer, to obtain an unbiased result the customers

sample from the population were interviewed randomly. So the sampling technique

chosen for the research is Random sample technique. Every customer inside the mall had

an equal chance of being interviewed.

SAMPLE UNIT:-

The customer who come for shopping inside the mall is the sample unit.

CONTACT METHOD:

Personal approach to each and every customer for all surveys and interviews were

the Contact method used for obtaining a proper and detailed feedback. A face-to-face

Interaction took place with each sample representative.

The data collected through questionnaire was properly classified and tabulated in the

form of a report. These reports formed the basis for the comparative analysis and drawing

inferences there from. From the inferences drawn certain conclusions and

recommendation were made.

FIELD WORK:

The fieldwork was conducted for a period of 15 days for both the research. Interviews

were conducted inside the mall by face face interviewing.


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RESEARCH

Purpose of research:- To evaluate the performance of metro walkmall and citing reasons for the same.

Importance and relevance of research: - The research process

would enhance the performance of the mall and disclose reasons for

its not so good performance inspite of having all the necessary

features that a good mall should possess. More over it would add to

the suitability (Unitech LTD) the relevant knowledge for the

performance of malls in varied regions.

Origin of problem: - Sudden withdrawal of the outlet by the

various franchisee owners due to poor sales.

Methods of research:

Authorization of Research: This research work is done as per the order

and permission given by Unitech Ltd.


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Data collection: Data collection has been done from the following

sources.

Primary data: primary data are collected through questionnaire by

personal interview with the customers at the mall exit gate.

Secondary data: secondary data are collected from various company

newsletters, internet.


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DATA ANALYSIS & INTERPRETATION:

After collection of data, these data has been filtered out, codified, tabulated

and grouped. To interpret the data various types of charts are used in the

research project.

Time visited

1-5

51%5-10

30%

10+

19%

1-5 5-10 10+

Sample size:-200


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Age Group

-18

6%

19-25

37%

26-30

34%

31-40

20%

41+

3% -18

19-25

26-30

31-40

41+

Sample size: - 200

Purpose of visit

Only passing

through

61%

Shopping/brows

ing

39%

Sample size: - 200


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Awareness level

DLF

18%

Unitech/Appugh

ar

36%

Other

14%

Don't know

32%

Sample

size: -

200

Sample Size: - 200

Parking Facility

Easy

parking

41%

Expensive

23%

Others

3%

Plenty of

Parking

13%

Value ofmoney

20%

Easy parking Expensive Others

Plenty of Parking Value of money


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House hold income

less than 2 lacs

21%

2-4 lacs

44%

4-6 lacs

22%

above 6 lacs

2%

Nill

11%

less than 2 lacs 2-4 lacs 4-6 lacs above 6 lacs Nill

Sample size: -200

Sourses of awarnes

Friends\Family

59%Magines

9%

Newspaper

23%

Radio

9%

Friends\Family Magines Newspaper Radio


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Sample size: -200

Occupation

Other

11%

Salaried

50%

Self-

employed

20%

Student

19%

Other Salaried Self-employed Student

z

Expenditure by customer

Amusment park

7% Man &

Woman's wear

26%

Food court

20%

Nill

38%

Other

9%

Amusment park Man & Woman's wear Food court Nill Other


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CATCHMENT ANALYSES

Catchments area

Sectors

The region mainly encompasses Delhi Development Authority flats LIG (Lower Income Group), MIG (Middle Income Group). The residential

colonies here are accompanied by sprawling parks and adjacent bus stands.

It has 25 sectors. Sector 3 is the biggest sector and sector 2 is the smallest

sector in Rohini Sub City.

Parks, Malls and Multiplexes

The famous and very big park named known as Swarn Jayanti District Park

also known as Japanese Park in Rohini Sub City, District Park near Rohini

east metro station is also very famous and well developed... An amusement

cum shopping park known as Metro Walkis in Rohini which is becoming a

very popular place to shop and hang around in all over Delhi.M2K Rohini is

also a place where one can chill out with in.

Lots of other shopping malls are also there and many coming up in here.

Popularity
http://en.wikipedia.org/wiki/Delhi_Development_Authorityhttp://en.wikipedia.org/wiki/Metro_Walk_(Delhi)http://en.wikipedia.org/wiki/Delhi_Development_Authorityhttp://en.wikipedia.org/wiki/Metro_Walk_(Delhi)


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The best known sectors of Rohini are sector 7, sector 8, sector-13 and sector-

9 which have high rise apartment complexes. Star Apartments in Sector - 9

is the first group housing society of Rohini.With Attam Vallabh (Jain)

apartment in Sector-13

Malls

Area: East Delhi

Laxminagar: V3S Mall

V3S Mall is a shopping mall cum multiplex at Laxmi Nagar District Centre.

The USP of the mall is its specially planned entertainment centre where pool

tables, air hockey, latest video games, bowling alleys and a variety of indoor

games engage one and all.

Location: Laxminagar, New Delhi

Parking: No reserved parking for reduced mobility

Restroom: Accessible with appropriate signage

Area: North Delhi

Pitampura: M2K Mall

Targeting the high-spending, high-density population of West and North-

West Delhi, M2K-Pitampura with exclusive entertainment, dinning,


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shopping and leisure facilities in a fully and centrally air-conditioned

integrated complex ensures a fun-filled time to the families who want to

spend an evening together.

Location: Community Centre Road no 44, Pitampura

Parking: No reserved parking for reduced mobility.

Steps: Accessible. Entry/Exit step free.


Rajouri Garden: TDI Mall

This complex is strategically located in West very near to Rajouri Garden

Market and is a part of Shivaji Place District Centre: the Hub of West Delhi.

Location: Rajouri Garden, S2, S3, and Lodhi Road, New Delhi


Steps: Not Accessible. Entry/Exit with steps.


Rajouri Garden: Lifestyle Mall


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This complex is strategically located in West very near to Rajouri Garden

Market and is a part of Shivaji Place District Centre: the Hub of West Delhi.

Location: Rajouri Garden, S2, S3, and Lodhi Road, New Delhi


Restroom: No separate restroom for the disabled

Raja Garden: West Gate Mall

Location: Shivaji Place District Center, Raja Garden, New Delhi


Steps: Not Accessible. Entry/Exit with steps.

Restroom: No separate restroom for the disabled

Rajouri Garden is a popular market and residential neighborhood in west

Delhi. The population includes a heavy majority of Punjabi Hindus and

Sikhs settled in Delhi after India's partition. The Main Market and NehruMarket are the two key markets. The residential neighborhoods include a

significant number of private houses and the the Red, Green and Yellow

DDA Apartments as well. The area also includes several schools including

-New Era Public School -Guru Nanak Public School -Cambridge Foundation
http://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Delhi


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Rajouri Garden is also home to many western style indoor shopping malls.

These malls are located conviently next to the Rajouri Garden metro stop.

The malls include, TDI Mall, TDI Paragon Mall, Shoppers Stop, City

Square, West Gate Mall, and Paradise Mall. All of these malls are quite

technologically advanced and feature great parking space and a nice

ambiance. Rajouri Garden has risen a lot since these malls have been made.

Surrounding areas to Rajouri Garden are Subhash Nagar, Shivaji Enclave,

Tilak Nagar, Shiv Nagar, Vishal Enclave, Ashok Nagar, Tihar Village, Hari

Nagar and Shivaji Place
http://en.wikipedia.org/wiki/Tilak_Nagar%2C_New_Delhihttp://en.wikipedia.org/wiki/Shivaji_Place_District_Centrehttp://en.wikipedia.org/wiki/Tilak_Nagar%2C_New_Delhihttp://en.wikipedia.org/wiki/Shivaji_Place_District_Centre


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ROHINI

Total Sector: - 30 Approx.

Sector: - 1,2,3,4

1. Total no Houses: - 5000 to 6000

2. Category: 1. Upper Middle class =40%

2. Middle class 60%

3. Car owner: - 60% to 70%

4. Two wheeler: - 80% to 90%

5. Air condition: - 60% to 70%

Sector:- 5

1. Total Houses: - 4000 to 4500

2. Category: - 1 Upper Middle class:- 40%

2 Middle class: - 60%

3. Car owner: - 55%

4. Two wheeler: - 80%A

5. Air condition: - 60%

Sector:- 6

1. Total house: - 6000 to 65002. Category: - 1. Upper Middle class: - 30%

2. Middle class: - 70%

3. Car owners: - 30% to 35%



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Sector: - 7

1. Total house: - 2000 to 2500

2. Category: - 1. Upper Middle Class: - 40%

2. Middle Class: - 60%


4. Two wheeler :- 80% to 85%

5. Air condition:- 50% to 55%

Sector: - 8


2. Category: - 1. Upper Middle class: -60%





Sector:- 9

1. Total House: - 5000 to 5500

2. Category: - 1. High class: - 15%

2. Upper middle class: - 45%



4. Two wheeler: - 95%



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Sector:- 10


2. Category: - 1. High class: - 20%

2. Upper middle class: - 60%





Sector:- 11

1.Total House: - 4000 to 4500

2.Category: - 1. High class: - 10%

2. Upper Middle class: - 35%


3. Car owner: - 70%

4.Two wheeler: - 80%


Sector:- 14

1. Total house: - 2000

2. Category: - Upper Middle class: - 55%


5. Car owner: - 75%



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8. 25% people are on living rent

Sector:- 15

1. Total houses:- 3000 to 3500

2. Category: - 1. Upper Middle class: - 60%



4. Two wheelers: - 90%5. Air condition: - 75%

Sector:- 16

1. Total houses: - 2000 to 2500

2. Category: - 1. Middle class 30%

2. Lower class 70%

3. Car owners: - 30%

4. Two wheelers: - 65%

5. Air condition: -20%

Sector: - 18


2. Category: - 1.Upper middle class 60%


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2. Middle class 40%

3. Car owners: -85%



Sector: - 24,25


2. Category: - 1. Middle class 35%

2. Lower class 65%3. Car owners: - 40%



Pitampura


2. Category: - 1. High class 25%

2. Upper Middle class 45%

3. Middle class 30%

3. Car owners: - 85%

4. Two wheelers: -90%


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ROHINI MARKET

Total Sector: - 30 Approx.

Sector: - 11

Market: - D.D.A, Shankar chowk

Segment: - Medical shop, Electronic shop, Restaurant, FMCG

Outlets, Spencers outlets, Big Apple outlets

Distance: - 1km away from Metro walk Mall

Location: - Walking distance

Sector: - 17

Market: - Wednesday Bazaar highly impact full

Segment: - Small shops, Appreals, Electronics, Home items

Distance: - 3 km from Metro walk Mall

Comments: -1. Low margin product/ not branded

2. Middle level and highly level residence area

Left hands side of the road G3C Multiplex

Sector :- 1,2,3,4

Market: - Avantika MarketSegment: - Local market (Appreals, shoes, food, some are Branded

outlets like Raymonds, Samsung, Grasims, Philips, Bata)

Distance: - 5 km from Metro Walk mall

Comments: - 1. Good response


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2. Heavy footfall

3. Easy location

4. Cheap rates

5. Impact full market mostly covered by Rohine

Rohini East

High street market:-

Branded outlets

Appreals, Electronic, FMCG products.

Showroom

Raymonds

Haier (A/C)

Hotspot

Woodland

Liberty

Cotton county

TNG

Action

Richlok- (Appreal outlets)

PITAMPURA

Location: - Metro Station


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Market: - FD market and near to metro station

Outlets in left hand side

Vishal Mega Mart

Reliance fresh

Gift khazaana Gift item

Bata shoe store

Peter England

Rogs (Appreal)

Woodland

S.V Kumar ladies Appreal outlet

Liberty showroom

Music workd

Reebok

Cantabile

Koutons

TQS

Spykar

Hira jewelers shop

Spikier jeans outlet

Titan

Bikaner

Nokia

Charle outlaw

Littles


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Electronic gadgets

Diamond boutique

TQS

Sony

V.Mart

Outlet in Right hand side

Market: - Shiva Market

Home furnishing Accessories

Electronic market

Colour solutions, Tiles, Glass, and Hardware.

Market: - Rama market

Play wood, Bath accessories

Tibetian market/ Monesty market

Appereal shops

shoes shops

fashion accessories

Total shop: - 200

Conclusion: - Highly footfalls on weekend

High street market


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Woodland

Madame

Samsung

World of titan

Red tape

Funky steps

VID

Anarkali

Allen cooper

Cobb

Neva

Metro

Chappell

TNG

Sona tiles

Vasundra jewelers

Metro mart

Numero-uno

Pepe jeans

Netaji Shubash Chandra Palace

Right hand side

Branded outlets


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Reebok

Gifts

BTW

Costa coffee

Pp jewelers

Bachpan

The Loot

Left hand side

Big Bazaar

KFC

Sony

Conclusion: - Nice location, congested parking, large no of footfalls,

families, students, office workers.


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Mall Exit Interview

Good morning/afternoon/evening. My name is ..... From JIMS

Institute. Were presently involved in some research into what people think

of this shopping centre to help with future planning and Id like to get your

views. Can I just check that you are over 15 years of age?

1. How many times have you visited the Mall?

(A) NIL (B) 1-5

(c) 5-10 (D) 10+

2. Have you shopped/browsed in this center today or were you simply

passing through?

(A) Shopping/ Browsing (B) Only passing through.


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3. What area of NCR do you live?

.

4. Which Mall Market do you usually visit and why?

..

..

5. What Stores/ Brand Outlets do you visit?

..

..

6. In the last 12 month, for what purpose have you visited this center

for any?

(A) Shopping/ browsing (B) Fun/ Entertainment city

(C) Food court (D) Window shopping

7. Did you come to this centre today directly from where you work, study,

live, or somewhere else?

(A) Workplace (B) Place of study


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(C) Home (D) somewhere else

How much time did you take to reach the mall from your office/ home /

place of study/ other?

(A) > 15 min (B) 15 to 30 min

(C) 30 to 1 hr (D) > 1 h

8. How many people are shopping with you today?

(A) 2 (B) 3

(C) 1 (D) None

9. Which company has built this Mall?

(A) DLF (B) Unitech/ Appughar

(C) Other (D) dont know.

10 For what specific purpose did you visit the mall?

..

..

11. How much, if anything has you spent on each of these items today.

..

..

12. from which stored did you buy these stuff?

..

..


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13. What are the brands of your choice? Are there any there any missing

brands?

14 What do you like about this centre?

.

.

15. Which centre you think is better than metro-walk and why?

..

..

16. Could you please suggest any improvement for this mall?

.

.

17. From where did you come to know about this mall?

(A) Newspaper (B) Magazine

(C) Friends/ family (D) Radio

18. What is your opinion of the parking facility here?

(A) Easy parking (B) Plenty of parking

(C) Value of money (D) Proximity of parking to shops


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(E) Expensive (F) Other

Finally, Id like to ask a few details about you so that we can understand the

cross section of people we have spoken to. These details are for academic

purpose only and strictly confidential.

Customer profile:

(A) Name (optional)

(B) Age:

a) -18

b) 19-25

c) 26-30

d) 31-40

e) 41+

(C) Sex Male Female

(D) Occupation:

a) Salaried

b) Self-employed

c) Student

d) Other

(E) Highest qualification:

(F) House hold income:


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a) Less than 2 lacs

b) 2-4 lacs

c) 4-6 lacs

d) Above 6

Importance of questions: - The questions would provide

an approximate idea about the preferences of customers, theirstandard of living, annual income, age group, buying behavior

which is vital to know the profile of customers visiting the

mall. Also the data collected may provide knowledge for the

relevant measures required to make changes according to the

pattern of the consumers by the company (Unitech LTD)

Strengths weakness of the method employed: -

Survey with the help of questionnaire is one of the best and

fruitful methods of conducting the research. It provides facts in

objective form. The major limitation of this method that there

may not be enough co-operation of the respondents in case of

open hand questions.


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Sample

The people visiting the mall at different time periods were

constituted as sample for data collection.

The researchers filled the questionnaires after personal

interaction with various visitors.

The data included survey of 200 people visiting the mall

during the period of one month. From 7th may to 7th June

2008.

Survey of catchments area within 5km of radius uses also

conducted.


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Recommendations/ Conclusions

As I have done my summer internships in Unitech LTD, I have studied

the customers who visited metro walk and taken feedback from them aboutMall perception and customer shopping behaviors type of customer visit the

Mall. I also made the analysis about the Rohini market and also studied

about the catchments area of Metro walk, I have observed some

shortcoming, which need improvement, which are as follows-

The mall should be covered as it may cause inconvenience to the

visitors during the summers time besides being fully air-conditioned

as in case of other popular malls like GREAT INDIA PLACE.

There should be reduction in fares of the amusement park in order to

make it economical and more popular among the masses, so that it

may fall within the budget of the common man.


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One or more super markets should be included in the mall in order to

attract customers who do long term purchasing. Moreover, it will

draw their attention to other outlets as well.

Proper sitting arrangement should be there as in case of other malls

constructed by UNITECH like GIP.

Since the mall is a huge one and the visitors spend considerably large

time in it, free drinking water facility should be there at each floor.

Multiplex, discotheque & FMCG outlets should also be incorporated

in the mall if feasible as it may draw a larger crowd towards the mall.

Number of rides for adults should be incremented as they may also

visit the amusement park with the purpose of enjoyment.

Since the mall and amusement park are spread over vast areas, there

should be telephone booths at appropriate places.


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BIBILOGRAPHY:

Internet

Company Articles

Personal Interview

Questionnaire

Documents

Future of Retail Industri in Intial