A short Lucid story...

Lucid: def. ‘shining, transparent, easily understood, intellectually bright’

If you are a client or agency who needs...A highly-experienced, strategic and

creative thinker to help you to conceive, present and execute live events that make a difference...

The story so far…

A previous life as an actor helped me understand the power of live events and story-telling to inspire and engage audiences

The story continues...

1987: I join Commercial Presentations as in-house writer, learning to write proposals that sell, and events that excite all kinds of audiences

Amongst many corporate events I research and write a piece of pure theatre for the Corporation of London in Guildhall to celebrate a big anniversary – 800 years in one hour!

I am awarded the Freedom of the City of London which I believe allows me to drive a flock of sheep across London Bridge!

Corporation of London: telling an 800 year story in one hour!

The story continues...

1996: I join The Visual Connection

Highlights include two of the most popular pavilions at Expo 2000 :

The 21st Century pavilion where we present Shanghai to the world

Health Futures with the World Health Organisation, designed by Toyo Ito. Inside, we tell a purely visual story on the world’s largest projection surface

Expo 2000: putting health on the world stage

Expo 2000: 21st century pavilion: presenting Shanghai to the world

2001 - present: freelance communication designer

PLAN

• Research & strategy

CREATE

• Concept development, pitch & presentation

DEVELOP

• Copywriting, facilitation

CHECK

• Measurement & evaluation

A few of the agencies I work withAcclaimCOICrownFirehouseGeorge P JohnsonImaginationinnovisionJack Morton WorldwideLaing GaleLimeLive

MongoosePark AvenuePCI: LiveRadicalRS>LiveShelton FlemingTBAThe BankTop BananaUnspun

And some clientsThe Army,British Airways,BT,Cabinet Office,Cable & Wireless,CERN,Coca Cola,CLG,DCMS,DECC,DEFRA,DH,DWP,Ford,Frazer-Nash,

Greater Manchester Police,Guinness,HBOS,HSBC,Home Office,KPMG,Land Registry,Land Rover,Learning & Skills Council,LOCOG, London Development Agency,

Mazda ,Morgan Sindall,NHS,QinetiQ,Royal Navy,SC Johnson,Shell,Sony BPE,Visit London,Vodafone,Zain.

Some awards

Freedom of the City of London

ITMA 2003

Platinum - Dealer Launch

Gold - Best UK Event

Gold - Best Product Launch

IVCA 2005

Communication Effectiveness

And a few projects…

Internal communications: Cable & Wireless – ‘A New Way’ (for TBA)Global brand launch

Aim: build confidence & promote behavioural change in an organisation undergoing difficult & rapid change

Execution: a 2 hour experience with small groups in highly interactive workshops

Achievement: positive engagement with about 5,000 staff worldwide

Cable & Wireless: internal global brand launch : “A New Way”

“A new way for consumers”: ‘cool wall’ links consumer viewpoint to brand performance

“A new way for customers”: dramatised video - audience vote on the outcome

“A new way for our business”: staff create tomorrow’s headlines

“A new way for ourselves”: making the new values come to life

Internal communications: DWP: senior management conference (for COI)Aim: stimulate fresh thinking & engage senior

managers in ‘making a difference’

Execution: breakout groups focus on behaviours to bring values to life. Using a creative toolkit they perform their ideas and vote on the best which are showcased in plenary session

Achievement: real time voting reveals positive opinion shift. A high proportion say the experience would help make a difference

Internal communications: DWP: senior management conference

Communication strategies: The Army: Defence 2004 (for COI & Shelton Fleming)Defence 2004

Aim: develop a comprehensive face-to-face communication strategy to ‘take defence to the nation’

Execution: research & development. Reports identify target audiences, methods, Army agencies co-ordination and plan of action.

Achievement: enables COI to run an industry tender for creative implementation

Sales conferences: BT Wholesale Markets (for Shelton Fleming) Aim: motivate the salesforce in a tough

trading climate

Execution: move from a traditional, passive conference format to a more open, engaging one.

Achievement: audience evaluation showed increased confidence in the strategic direction set by senior management

BT Wholesale Markets: motivating sales people in a tough climate

Training & motivation: Home Office ‘Together’ campaign (for COI) ‘Together’ campaign (forerunner of ‘Respect’)

Aim: train and motivate 3,000 diverse practitioners who deal with anti-social behaviour

Execution: Academy road show with ‘local heroes’ videos, specialist workshops & cross-functional teams solving challenges and sharing thinking

Achievement: 88% say they are better equipped.

IVCA award for effective communication

Home Office: ‘Together’ campaign

Retail environments: Army ‘showroom’ (for COI & Shelton Fleming)Aim: create an innovative environment for the

Army to engage with the public, including potential recruits

Execution: bringing to life a proposition that the Army stands for much more than people assume. Displays, exhibits, interactives, video stories, all support the opportunity to engage with real soldiers

Achievement: pilot store achieves recruitment levels six times higher than comparative areas nationally.

Retail environments: the Army ‘showroom’ (Shelton Fleming)

Education: CERN travelling exhibition (for Shelton Fleming)Aim: inspire young people to learn about the

origins of the universe, particle physics & the value of fundamental research

Execution: linked pods let visitors explore the Big Bang, particles, mysteries of the universe, the Large Hadron Collider & the achievements of scientists. The story is experienced with film, graphics, innovative interactives & sound domes

Achievement: extremely positive client and audience feedback

Education: CERN travelling exhibition (Shelton Fleming)

Global car launches: the new Range Rover (for Park Avenue)Aim: to excite international dealers and press

about the most advanced SUV in the world

Execution: communication and scriptwriting for an employee experience, launch champions event, international dealer launch (Italy), and international press launch (Skibo Castle, Scotland)

Achievement: extremely positive dealer feedback & press coverage. Multiple awards for dealer launch, best product launch, best UK event

Global car launches: the new Range Rover

Public consultations: DECC nuclear national policy statement (for Acclaim)Aim: communicate the national and local

relevance of a policy statement on a highly sensitive subject, and generate feedback

Execution: interpret highly complex information accessibly and accurately. Touch-screen technology offers visitors access to a range of topics. Multiple feedback channels provided at local exhibitions and public meetings

Achievement: strong public interest in the content

Public consultations: DECC nuclear national policy statement

Public events: Royal Navy - Trafalgar 200 (for innovision)Aim: capture the historic importance of the sea

and the role of the Royal Navy, including its continuing relevance today

Execution: an extraordinary piece of theatre in Trafalgar Square, dramatising great sea actions, from Trafalgar to today, narrated by an actor playing Nelson

Achievement: watched by over 10,000 people live and many more on national TV

Public events: Royal Navy - Trafalgar 200

So how could I help you?

As part of your team, offering as much or as little as you need:

Research and communication strategy

Creative concept development

Pitch writing & presentation

Experience structure

Content production

Copywriting

Interviewing and facilitation

Where could I help?

Conferences and meetings

Workshops

Exhibitions

Installations

Public events

Film

Digital media

If you enjoyed the story and would like to talk...

Please contact Stuart Blake:

P: +44 (0)20 8859 3137

M: +44 (0)7904 091 776

E: lucid1@btopenworld.com