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A short Lucid story... Lucid: def. ‘shining, transparent, easily understood, intellectually bright’

Lucid For Linked In

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Page 1: Lucid For Linked In

A short Lucid story...

Lucid: def. ‘shining, transparent, easily

understood, intellectually bright’

Page 2: Lucid For Linked In

If you are a client or agency who

needs...

A highly-experienced, strategic and

creative thinker to help you to conceive,

present and execute live events that make

a difference...

Page 3: Lucid For Linked In

The story so far…

A previous life as an actor helped me

understand the power of live events and

story-telling to inspire and engage

audiences

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The story continues...

1987: I join Commercial Presentations as in-house

writer, learning to write proposals that sell, and

events that excite all kinds of audiences

Amongst many corporate events I research and

write a piece of pure theatre for the Corporation of

London in Guildhall to celebrate a big anniversary –

800 years in one hour!

I am awarded the Freedom of the City of London

which I believe allows me to drive a flock of sheep

across London Bridge!

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Corporation of London: telling an 800

year story in one hour!

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The story continues...

1996: I join The Visual Connection

Highlights include two of the most popular

pavilions at Expo 2000 :

The 21st Century pavilion where we

present Shanghai to the world

Health Futures with the World Health

Organisation, designed by Toyo Ito.

Inside, we tell a purely visual story on the

world’s largest projection surface

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Expo 2000: putting health on the world

stage

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Expo 2000: 21st century pavilion:

presenting Shanghai to the world

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2001 - present: freelance

communication designer

PLAN

•Research & strategy

CREATE

•Concept development, pitch & presentation

DEVELOP

•Copywriting, facilitation

CHECK

•Measurement & evaluation

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A few of the agencies I work with

Acclaim

COI

Crown

Firehouse

George P Johnson

Imagination

innovision

Jack Morton Worldwide

Laing Gale

Lime

Live

Mongoose

Park Avenue

PCI: Live

Radical

RS>Live

Shelton Fleming

TBA

The Bank

Top Banana

Unspun

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And some clients

The Army,

British Airways,

BT,

Cabinet Office,

Cable & Wireless,

CERN,

Coca Cola,

CLG,

DCMS,

DECC,

DEFRA,

DH,

DWP,Ford,

Frazer-Nash,

Greater Manchester

Police,

Guinness,

HBOS,

HSBC,

Home Office,

KPMG,

Land Registry,

Land Rover,

Learning & Skills

Council,

LOCOG,

London Development

Agency,

Mazda ,

Morgan Sindall,

NHS,

QinetiQ,

Royal Navy,

SC Johnson,

Shell,

Sony BPE,

Visit London,

Vodafone,

Zain.

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Some awards

Freedom of the City of London

ITMA 2003

Platinum - Dealer Launch

Gold - Best UK Event

Gold - Best Product Launch

IVCA 2005

Communication Effectiveness

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And a few projects…

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Internal communications:

Cable & Wireless – „A New Way‟ (for TBA)

Global brand launch

Aim: build confidence & promote

behavioural change in an organisation

undergoing difficult & rapid change

Execution: a 2 hour experience with small

groups in highly interactive workshops

Achievement: positive engagement with

about 5,000 staff worldwide

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Cable & Wireless: internal global brand

launch : “A New Way”

“A new way for consumers”: „cool wall‟

links consumer viewpoint to brand

performance

“A new way for customers”: dramatised

video - audience vote on the outcome

“A new way for our business”: staff create

tomorrow‟s headlines

“A new way for ourselves”: making the

new values come to life

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Internal communications: DWP: senior

management conference (for COI)

Aim: stimulate fresh thinking & engage senior

managers in ‘making a difference’

Execution: breakout groups focus on behaviours to

bring values to life. Using a creative toolkit they

perform their ideas and vote on the best which are

showcased in plenary session

Achievement: real time voting reveals positive

opinion shift. A high proportion say the experience

would help make a difference

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Internal communications: DWP:

senior management conference

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Communication strategies: The Army: Defence

2004 (for COI & Shelton Fleming)

Defence 2004

Aim: develop a comprehensive face-to-

face communication strategy to ‘take

defence to the nation’

Execution: research & development. Reports

identify target audiences, methods, Army

agencies co-ordination and plan of action.

Achievement: enables COI to run an

industry tender for creative implementation

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Sales conferences: BT Wholesale

Markets (for Shelton Fleming)

Aim: motivate the salesforce in a tough

trading climate

Execution: move from a traditional, passive

conference format to a more open,

engaging one.

Achievement: audience evaluation

showed increased confidence in the

strategic direction set by senior

management

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BT Wholesale Markets: motivating sales

people in a tough climate

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Training & motivation: Home Office

„Together‟ campaign (for COI)

‘Together’ campaign (forerunner of ‘Respect’)

Aim: train and motivate 3,000 diverse practitioners

who deal with anti-social behaviour

Execution: Academy road show with ‘local heroes’

videos, specialist workshops & cross-functional

teams solving challenges and sharing thinking

Achievement: 88% say they are better equipped.

IVCA award for effective communication

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Home Office: „Together‟ campaign

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Retail environments: Army „showroom‟

(for COI & Shelton Fleming)

Aim: create an innovative environment for the Army

to engage with the public, including potential

recruits

Execution: bringing to life a proposition that the

Army stands for much more than people assume.

Displays, exhibits, interactives, video stories, all

support the opportunity to engage with real soldiers

Achievement: pilot store achieves recruitment levels

six times higher than comparative areas nationally.

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Retail environments: the Army

„showroom‟ (Shelton Fleming)

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Education: CERN travelling exhibition (for

Shelton Fleming)

Aim: inspire young people to learn about the origins

of the universe, particle physics & the value of

fundamental research

Execution: linked pods let visitors explore the Big

Bang, particles, mysteries of the universe, the Large

Hadron Collider & the achievements of scientists.

The story is experienced with film, graphics,

innovative interactives & sound domes

Achievement: extremely positive client and

audience feedback

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Education: CERN travelling exhibition

(Shelton Fleming)

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Global car launches: the new Range

Rover (for Park Avenue)

Aim: to excite international dealers and press about

the most advanced SUV in the world

Execution: communication and scriptwriting for an

employee experience, launch champions event,

international dealer launch (Italy), and international

press launch (Skibo Castle, Scotland)

Achievement: extremely positive dealer feedback

& press coverage. Multiple awards for dealer

launch, best product launch, best UK event

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Global car launches: the new Range

Rover

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Public consultations: DECC nuclear

national policy statement (for Acclaim)

Aim: communicate the national and local

relevance of a policy statement on a highly

sensitive subject, and generate feedback

Execution: interpret highly complex information

accessibly and accurately. Touch-screen

technology offers visitors access to a range of

topics. Multiple feedback channels provided at

local exhibitions and public meetings

Achievement: strong public interest in the content

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Public consultations: DECC nuclear

national policy statement

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Public events: Royal Navy - Trafalgar 200

(for innovision)

Aim: capture the historic importance of the sea and

the role of the Royal Navy, including its continuing

relevance today

Execution: an extraordinary piece of theatre in

Trafalgar Square, dramatising great sea actions,

from Trafalgar to today, narrated by an actor

playing Nelson

Achievement: watched by over 10,000 people live

and many more on national TV

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Public events: Royal Navy - Trafalgar 200

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So how could I help you?

As part of your team, offering as much or as little as

you need:

Research and communication strategy

Creative concept development

Pitch writing & presentation

Experience structure

Content production

Copywriting

Interviewing and facilitation

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Where could I help?

Conferences and meetings

Workshops

Exhibitions

Installations

Public events

Film

Digital media

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If you enjoyed the story and would like

to talk...

Please contact Stuart Blake:

P: +44 (0)20 8859 3137

M: +44 (0)7904 091 776

E: [email protected]