LOGO DEMAND AND REVENUE MANAGEMENT Kelompok 6 1.Andika Leandro 2.Hartadi Wijaya 3.Lusia Widyastuti 4.Joko Permana DEMAND & REVENUE MANAGEMENT Obstacles to Revenue Management 2 Time Segmentation and Dynamic Pricing 4 Customer Segmentation and Product Design 3 3 Demand and Revenue Concept 3 1 Capacity Segmentation and Allocation 6 Capacity Reservation and Overbooking 3 5 Demand and Revenue Concept The growing importance of revenue management Revenue management refers to the collection of demand management practices that aim to maximize the revenue of available supply Demand and Revenue Concept Revenue management as an integral part of operations strategy 1 Evaluate your customer, competition, and strategy 2 Design product to segment customers and time 3 Price Product 4 Control capacity Figure 8.1 Revenue management follows a four step process and is continuously updated Demand and Revenue Concept Figure 8.2 Typical revenue management techniques predominantly control either the price or quantity side of revenue Demand and Revenue Concept Price Control 1.Price discrimination and customization A. segmentation, B. products & fences, C. price differentiation 2. Dynamic pricing (segmentation, products & fences, price differentiation A. Markdown pricing B. Promotional pricing C. Peak-load pricing Capacity Control 1.Yield management A. Overbooking B. Discount allocation 2. Service customization A. Priority Service B. Mass customization Obstacles to Revenue Management Potential implementation obstacles : Data mining, forecasting, and optimalization Competition and automated revenue management Treat your best customers well Social concern and fairness (non- market factors) Customer Segmentation And Product Design ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc. Title Add your text ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc. Cycle Diagram Text Cycle name Add Your Text Diagram Text Add Your Title Text Text 1 Text 2 Text 3 Text 4 Text 5 Add Your Title Text Text 1 Text 2 Text 3 Text 4 Text 5 Text Diagram Concept Add Your Text Text Diagram Add Your Text Diagram Add Your Text Add Your Title Diagram PowerPoint2002 Add Your Text Text Diagram Add Your Title Text Diagram Title Add Your Text Diagram 1 ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc. 2 3 Diagram Your Text Progress Diagram Phase 1 Phase 2 Phase 3 Block Diagram Add Your Title TitleClick to add text TitleClick to add text TitleClick to add text TitleClick to add text TitleClick to add text Click to add Diagram Concept Concept concept Concept 3-D Pie Chart Text1 Text2 Text3 Text4 Text5 Text6 Marketing Diagram Add Your Text Text Text Text Text Text LOGO Add your company slogan Thank You Kingsoft Office Make Presentation much more fun