LNE & Spa - April 2014

LNE & Spa—the magazine for skin care and spa professionals April 2014 $7.50

NEW! stress-fix™ body creme deeply moisturizes dry, stressed skin.

less stress for you “Our culture is to help our guests live well every day, and this line totally embodies that to the fullest.”–Brigette Mire, Indira Salon Spa, Chicago, Illinois

The Aveda stress-fix™ body massage combines the power of aromaology, touch and breath for an integrated approach to beauty and wellness, with a focus on high-stress areas of the body. Stress-fix™ pedicures and manicures combine the power of massage, reflexology and aromaology. Our professionals — and guests — really feel the difference.

less stress for your business “Stress-fi x has helped us grow our business!”–Julie Leppert, Z Salon and Spa, Louisville, Kentucky

Stress-fi x™ body care helps salons and spas expand business in body and skin care and helps guests expand their Aveda experience through aromaology that’s proven to reduce feelings of stress. The concentrate, body lotion, soaking salts and NEW body creme are the same products our therapists reach for in spas and salons. Guests reach for them too because, together, they are a great way to take the spa experience home.

less stress for the planet “ Aveda obtains certifi ed organic ingredients to create as little stress on our planet as possible.”– Cindy Angerhofer, PhD, Executive Director of

Botanical Research, Aveda

Stress-fi x™ aroma comes from lavender, lavandin and clary sage grown on small farms in the “Organic Valley” of the French Alps. Their source can be fully traced from soil to bottle.℠ So we feel less stress knowing the essential oils in stress-fi x™ are certifi ed organic, and you can too, knowing they come from farms that rely on ecologically based practices.

Experience the difference stress-fi x™ can make and join the Aveda network! Connect with us at 888.382.8332 (888.38.AVEDA) or through aveda.com.

Want to learn more about soil to bottle℠? Go to aveda.com.

stress-fix™

aromaologyproven to reduce feelings of stress — and boost business

Clockwise from top: stress-fix™ concentrate, NEW body creme, soaking salts, body lotion

©Aveda Corp.

a

2659-084_SF_BodyCreme_SprdAd_LesNouvelles.indd / Trim: 16.75" x 10.875" / Bleed: 17" x 11.125" / Color: CMYK; PMS 5115 U / Proof #3 – 02/20/14 – CRLES NOUVELLES ESTHETIQUES Spread Ad 2 PAGE SPREAD

PL_2659-084_SF_BodyCreme_SprdAd_LesNouvelles.indd 1-2 2/25/14 10:10 AM

NEW! stress-fix™ body creme deeply moisturizes dry, stressed skin.

less stress for you “Our culture is to help our guests live well every day, and this line totally embodies that to the fullest.”–Brigette Mire, Indira Salon Spa, Chicago, Illinois

The Aveda stress-fix™ body massage combines the power of aromaology, touch and breath for an integrated approach to beauty and wellness, with a focus on high-stress areas of the body. Stress-fix™ pedicures and manicures combine the power of massage, reflexology and aromaology. Our professionals — and guests — really feel the difference.

less stress for your business “Stress-fi x has helped us grow our business!”–Julie Leppert, Z Salon and Spa, Louisville, Kentucky

Stress-fi x™ body care helps salons and spas expand business in body and skin care and helps guests expand their Aveda experience through aromaology that’s proven to reduce feelings of stress. The concentrate, body lotion, soaking salts and NEW body creme are the same products our therapists reach for in spas and salons. Guests reach for them too because, together, they are a great way to take the spa experience home.

less stress for the planet “ Aveda obtains certifi ed organic ingredients to create as little stress on our planet as possible.”– Cindy Angerhofer, PhD, Executive Director of

Botanical Research, Aveda

Stress-fi x™ aroma comes from lavender, lavandin and clary sage grown on small farms in the “Organic Valley” of the French Alps. Their source can be fully traced from soil to bottle.℠ So we feel less stress knowing the essential oils in stress-fi x™ are certifi ed organic, and you can too, knowing they come from farms that rely on ecologically based practices.

Experience the difference stress-fi x™ can make and join the Aveda network! Connect with us at 888.382.8332 (888.38.AVEDA) or through aveda.com.

Want to learn more about soil to bottle℠? Go to aveda.com.

stress-fix™

aromaologyproven to reduce feelings of stress — and boost business

Clockwise from top: stress-fix™ concentrate, NEW body creme, soaking salts, body lotion

©Aveda Corp.

a

2659-084_SF_BodyCreme_SprdAd_LesNouvelles.indd / Trim: 16.75" x 10.875" / Bleed: 17" x 11.125" / Color: CMYK; PMS 5115 U / Proof #3 – 02/20/14 – CRLES NOUVELLES ESTHETIQUES Spread Ad 2 PAGE SPREAD

PL_2659-084_SF_BodyCreme_SprdAd_LesNouvelles.indd 1-2 2/25/14 10:10 AM

Say you saw it in LNE & Spa and circle #130 on reader service card

extrasFrom the Editor 6Spa of the Month: Sandava Spa at Hyatt Regency Clearwater Beach Resort and Spa 10Calendar of Events 126Advertisers’ Index 130

Page 4 • LNEONLINE.com Les Nouvelles Esthétiques & Spa • April 2014

Non-Invasive Devices ultrasound and microcurrent technologies page 28

Kansa Wand Tools a handy stress buster page 54

Online Retailingis it helping or hurting

your spa business? page 72

organic & wellnessBeing Well Within

and on the Skin 97Wellness Supplements 98Mud Bar 104Organic & Wellness News 109

Spring Into Color spring’s bold color palette page 119

Covercourtesy of Franck Provost

Mud Bargetting dirty to boost

your bottom linepage 104

Les Nouvelles Esthétiques & Spa, American Edition, (USPS 003-687) (ISSN 1043-9641) is published monthly, 12 times per year and is sold exclusively by subscription. Publisher’s Name: Jean Jacques Legrand, M.D., 3929 Ponce De Leon Blvd., Coral Gables, FL, 33134. Periodical postage paid at Miami, Florida, with additional mailing offices. Postmaster: Send address changes to: Les Nouvelles Esthétiques & Spa, American Edition, 3929 Ponce De Leon Blvd., Coral Gables, Florida 33134, United States Subscription: Annual Rate $45.00 Canada Subscription: $55.00 (American) 1st Class Postage Overseas Subscription: Two years for $140.00 (U.S.) Air Mail Postage

CONTENTSAPRIL 2014 VOLUME 29 NUMBER 4

skinAcne 101 24Non-Invasive Devices 28 Blended Benefits 36Sugaring 42Skin News 48

spaBooty-ful Bottoms 52Kansa Wand Tools 54

A Successful Relationship Between Dermatologists and Estheticians 57

Skin Care Enlightenment 58Turning Back the Hands of Time 62Spa News 67

businessBuilding a

Dream Team 70Online Retailing 72Online Skin Care Sales Q & A 78Social Media 84Believe in Yourself 90Biz News 95

imageMineral Makeup 111 Lashing Out 112 Spring Nail Trends 115Seasonal Styles 116

Spring Into Color 119Image News 124

TESTED DERMATOLOGIST

CLINICALLY &

*Results and claims from subjects tested in clinical trials.

VISIT US AT www.satinsmooth.com / www.facebook.com/satinsmooth ©2014 Professional Products Division • 14LI004172

Improves topical product absorption 93%. Minimizes appearance of pores 30%.

Improves the appearance of problem skin

42%. Reduces oiliness and

restores skins natural balance 72%.

Cleans 14x better than manual cleansing.

Oscillating action. Waterproof.

Cleaner, Smoother more Beautiful-Looking Skin with

Professional Dermal Cleansing Technology

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CONFIDENTIAL EXCLUSIVE PROPERTYThis material is confi dential and shall remain the exclusive property of CONAIR CORP. Disclosure to a third party, copies or photographs for distribution are prohibited without the written consent of CONAIR CORP. This material must be returned to CONAIR CORP upon request.

CONAIR CORPORATION 1 Cummings Point Road Stamford, CT 06902 tel# 203-351-9000 fax# 203-351-9180

COLOR BREAK – PRINTING INKS

Cyan Magenta Yellow Black

PRINTER INSTRUCTIONS:4/C PROCESS BLEED.- PRINT CMYK PROCESS.- K/O WHITE.- BLEED OUTER EDGES.- HIGH RES IS LINKED ON XINET.- MATCH COLOR TO PROOFS.

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May you live in a world of in-spa-ration!Embracing change is a difficult task that must be mastered for growth and development. Evolving requires taking risks and having the courage to trust your own instincts, while proudly accepting the consequences that go along with them.

The April edition focuses on spring innovation and tech-nology. Springing forward into a new season means opening yourself up to trying new things. Being creative and express-ing your inner artist differentiates you from your competitors.

So dare to be bold! Make clients your muse. Be adven-turous when applying their makeup. Experiment with new ideas and colors in your spa décor. Incorporate new devices into your treatments and evaluate the results. Nothing great is achieved without risk. Be fearless!

In this issue, Pamela Taylor gives a tutorial on the fierc-est makeup trends on page 119. Get details on the new-est non-invasive devices from Janel Luu on page 28. Mara Shorr explains why estheticians make a valuable addition to a med-spa on page 57.

We invite you to meet Shorr at The International Congress of Esthetics and Spa trade show at the Arlington Convention Center on May 4th and 5th, where she is a co-speaker for the seminar, “Safety, Health, Security Fraud and Embezzlement in Your Business.”

I look forward to seeing you all at the show. Until then, re-member we are each in control of our own destiny. Successful spas know that keeping current and embracing technology is imperative to success.

I wish you all the best of health and success! n

—Kandi Lynn, [email protected]

from the EDITOR

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3929 PONCE DE LEON BLVD. CORAL GABLES, FLORIDA 33134

800.471.0229 (USA)

305.443.2322 Worldwide fax 305.443.1664 lneonline.com

e-mail: [email protected] [email protected]

Publisher Dr. Jean Jacques Legrand

Chief exeCutive OffiCer Rodolphe Legrand [email protected]

editOr in Chief Kandi Lynn [email protected]

Art direCtOr Sacha Smith [email protected]

AssistAnt editOr Amanda Clinton Winter [email protected]

direCtOr Of sAles Aché Fougere [email protected]

MArketing direCtOr Christèle de La Haye [email protected]

COnferenCe COOrdinAtOr Laura G. Bazo [email protected]

exhibitOr OPerAtiOns MAnAger Mayli Tenorio [email protected]

internAtiOnAl editOr Michele de Lattre-Pierantoni 7 Avenue Stephane-Mallarme, 75017

Paris, France - 43 80 06 47

ADVISORY BOARD Lydia Sarfati • Ben Johnson, M.D. • Lake Louise • Nina Curtis

Diane Buccola • Camille Hoheb • Joseph Mandato

Contributors

Printed with 100% soy-based ink. This magazine is recyclable.

Please recycle where facilities exist.

Alison Adams-WoodfordDiane BuccolaDaniel ClaryAlejandro FalconJo Ann FenstermacherTerry HermanJenny HoganBen Johnson, M.D.

Janel LuuKandi LynnEllie MalminAnnie MayoRandy Miller, M.D.Shannon O’BrienMelanie SachsKatie Saxton

Mara ShorrLouis SilbermanDori SoukupDavid SuzukiPamela TaylorDaren ThomasKristina Valiani


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REDEFINES YOUR CURVES



SPA OF THE MONTH

by Jo Ann Fenstermacher

GULF COAST GETAWAYSANDAVA SPA CLEARWATER, FL

continues

NESTLED BETWEEN THE GULF OF MEXICO and the intercoastal waterways on the West coast of Florida, the Sandava Spa at the Hyatt Regency Clearwater Beach Resort and Spa beck-ons. Undeniably the most luxurious and invit-ing resort on Clearwater Beach, the hotel is a popular destination choice for special occasions and tourists. The spa is designed with the casual elegance of a beach resort. From the black beta fish living in the spa lobby to the eight treat-ment rooms, the Sandava Spa represents the best of modern technologies and the power of the human touch.



The Hyatt Regency Clearwater Beach Resort and Spa opened in February 2010, and is rated by AAA as a Four Diamond property. Furnished in a classic, yet contemporary West Indies style, the resort offers 250 guest room suites. Color schemes range from light brown, pink turquoise and blue. No matter where one is in the resort and spa, they are reminded of the allure of Clearwater Beach. continues

Sandava Spa, located on the seventh floor of the resort, is 7,000 square feet and includes two body treatment rooms, one couples’ room and five all purpose rooms. Manicures and pedicures are performed while guests relax on a warm hy-drologic massage table. Resort guests may re-quest in-room services when privacy is desired. There is also a 24-hour fitness facility where visi-tors can view the beach during their workout.

Guests of the spa are welcome to use all amenities offered at the resort. From compli-mentary valet parking to a genuine welcome from the spa concierge, Sandava Spa provides a journey that awakens the mind, body and soul.

A two-story waterfall and floor to ceiling windows in the waiting room offer a crystal-clear view of the pristine intercoastal waterways, the perfect scenery to put spa-goers in the right

spa of the month|sandava spa

Guests of the spa are welcome to use all amenities offered at the resort.

From complimentary valet parking to a genuine welcome from the spa concierge,

Sandava Spa provides a journey that awakens the mind, body and soul.

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continues

state of mind before treatments. The release of negative ions from the constant flow of the water seduces guests into a state of reflection, produc-ing feelings of relaxation and calm.

Spa guests are then formally greeted with a smile and escorted to their suite for treatment. In the corner of every suite is a small tabletop Zen garden, filled with sand from the beach, a rake and three intentions. In this garden, every grain of sand has meaning. The rake helps clients calm their mind and focus on one of three intentions that they can select.

INTENTIONS AND MEANINGS• Activate: Detoxify and energize• Nurture: Correct and protect• Inspire: Beautify and enlighten

These intentions help give the mind direction and the service a purpose. In addition, this aware-ness increases clarity and focus on the present.

Before any treatment, guests are asked ques-tions about what they want to accomplish in the treatment, such as:• “Howcanwedesign

the service for you?” • “Howmuchtimedoyouhave?”• “Whereareyoufrom?”

The answers to these questions are tailored to the intention selected by the guest.

The Sandava Spa offers a combination of organic and technology-based facial treatments:

Oxygen powerThe Premium Oxygen Facial (75 minutes, $250) is a perfect choice for the weary traveler, stressed out bride or anyone needing a temporary lift



EXFOLIATE • ACTIVATE • ILLUMINATE

Arctic Berry Peel & Peptide Illuminating System

If you are interested in partnering with Éminence, an award-winning organic skin care line,

call 1-888-747-6342 or visit www.eminenceorganics.com.

ENVIRONMENTALLY RESPONSIBLE PROVIDER OF PREMIUM SKIN CARE

THE ORIGINALSINCE 1958

Awaken the skin’s inner beauty with the innovative 3-step system that gives the skin acompletely fresh start. Discover smooth, even and luminous skin.

* Percentage of respondents reporting at 4 weeks. Protocol included

professional and at-home treatments. Clinically tested by an

independent FDA Certified Laboratory.

See incredible results*:

Restores radiance 80% Reduces fi ne lines and

wrinkles 80% Reduces dark spots 80% Improves dullness 100%

Boldijarre Koronczay, PresidentÉminence Organic Skin Care

“Peels boast amazing transformation of the skin’s appearance but most

of them contain harsh synthetic chemicals that can actually have

damaging effects on the skin. We have formulated an all-natural peel that offers our customers the amazing results that they

are looking for while being an effective and safe choice.”

Ask about our professional treatments.

Arctic Berry BK DP Ad LNE.indd 1 21-Jan-2014 11:41 AM

EXFOLIATE • ACTIVATE • ILLUMINATE

Arctic Berry Peel & Peptide Illuminating System

If you are interested in partnering with Éminence, an award-winning organic skin care line,

call 1-888-747-6342 or visit www.eminenceorganics.com.

ENVIRONMENTALLY RESPONSIBLE PROVIDER OF PREMIUM SKIN CARE

THE ORIGINALSINCE 1958

Awaken the skin’s inner beauty with the innovative 3-step system that gives the skin acompletely fresh start. Discover smooth, even and luminous skin.

* Percentage of respondents reporting at 4 weeks. Protocol included

professional and at-home treatments. Clinically tested by an

independent FDA Certified Laboratory.

See incredible results*:

Restores radiance 80% Reduces fi ne lines and

wrinkles 80% Reduces dark spots 80% Improves dullness 100%

Boldijarre Koronczay, PresidentÉminence Organic Skin Care

“Peels boast amazing transformation of the skin’s appearance but most

of them contain harsh synthetic chemicals that can actually have

damaging effects on the skin. We have formulated an all-natural peel that offers our customers the amazing results that they

are looking for while being an effective and safe choice.”

Ask about our professional treatments.

Arctic Berry BK DP Ad LNE.indd 1 21-Jan-2014 11:41 AM



for the evening. Pressurized, medical-grade oxygen is sprayed onto the surface of the skin. This heightens the absorption of hyaluronic acid, which firms the skin.

Fruity facialThe organic Blueberry Bliss Facial (30/60/90 minutes, $75/$125/$175) feeds the skin with antioxidants and gives off sweet aromas. This inspiring treatment leaves skin bright, fresh and nourished.

Signature treatmentThe signature Endless Wave Massage treat-ment (60 minutes, $145) is not a traditional massage. It is more like a dance that incorpo-rates sea algae oil and long, full-body strokes. The marine, mineral-rich oil softens and nour-ishes the skin and delivers calmness to the mind. During the massage, the therapist performs a dance while concentrating on an energy field. The Endless Wave Massage offers the perfect combination of energy and bodywork.

Spa guests may arrive 30 minutes before their treatment to change into a robe and enjoy delightful spa snacks. Freshly squeezed juices, fruits, nuts and baked goods are just some of the complimentary treats that are served throughout the day. Guests also have access to the swim-ming pool, which overlooks the white powdered sand of Clearwater Beach. Fully air-conditioned poolside cabanas are available for rent as well. Upon completion of a spa treatment, guests are encouraged to relax in a lounge chair and enjoy the refreshments.

Business principles1. Community involvementThe resort has been given four green keys by the Green Key Eco-Rating Program. Green Key Global is a leading environmental certification

continues

• Treatments range from $45 to $205, and packages from $370 to $490.

• An 18 percent gratuity is automatically included with every service.

• Plans are underway to add a full-service salon above the spa to enhance services and expand the treatment menu.

• Compensation programs for therapists, including “retail to sales” and skin care brand incentive contests, where employees can win a variety of prizes.

• Has a partnership with a medical spa. Sandava Spa offers injectable services at a satellite location for hotel guests and locals.

• The ratio of hotel guests to locals visiting Sandava Spa is 60 to 40.

• The spa uses local publications, direct mail, social media and monthly promotional

specials through email, and holds special events to attract visitors. One such event is The Sugar Sand Festival, which takes place right on the beach.

• Clients must adhere to an eight-hour cancellation policy.

• Cell phones are not allowed in waiting areas or treatment rooms. Guests are requested to silence or turn off their phones, even in the locker rooms.

• Treatment menus are updated once a year, however monthly specials are offered to test drive new products and services.

• Massages are the most requested type of service at Sandava Spa.

Sandava Spa practices


The resort has been given four green

keys by the Green Key Eco-Rating

Program.

AppleStrengthens and

protects skin cells

EdelweissA potent anti-wrinkle

treatment

GrapeProtects from UV rays and

environment stress

OrangeMinimizes fine lines/wrinkles,

cellular regenerator

Argireline® – Acetyl Hexapeptide-8Matrixyl® – Palmitoyl Pentapeptide-4Syn®-Coll – Palmitoyl Tripeptide-5Regu®-age – Soy Peptides, Hydrolyzed Rice Bran ExtractEyeliss™ – Dipeptide-2, Palmitoyl Tetrapeptide-7Rigin™ – Palmitoyl Tetrapeptide-7

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Plant & Fruit stem cells have represented a major breakthrough in skin care, launching the beginning of a new system of treating the skin. With their ability to strengthen, protect, and replenish human skin cells, skin care has never had more potential to improve skin health and the appearance of aging skin. As Stem Cell Technology has gained popularity, Peptides have quietly remained a fixture in age-corrective skin care products. Their ability to stimulate different functions in the skin such as stimulating Collagen production, reducing fine lines, wrinkles, muscle cell contraction, and developing the dermal layer of the skin is unmatched. With both technologies working synergistically, we’ve been committed to using a wide range and high concentrations of both to formulate some of the finest, result-driven skin care available.

LUCRÈCE PHYSICIANS’ AESTHETIC RESEARCH | 800.626.7546 • www.lucrece.com



2. BEACH PRESERVATIONSandava Spa also adheres to the Blue Wave Ethics principles for beaches. This is the first national environmental certification available for beaches. The spa is certified by the program, designed to help maintain robust, healthy and vibrant beaches.

3. EMPLOYEE DEVELOPMENTEvery year, spa therapists are given an allowance to complete personal enrichment courses, such as continuing education classes.

Business challenges1. APPEALING TO DIFFERENT AGE GROUPSThe average age range of guests is 25 to 60. Mothers treating their daughters to a day at the spa is a growing trend. Therefore there is a need to balance the spa menu with both anti-aging facials and teen facials.

body designed specifically for the lodging and meeting industries. To be recognized, Hyatt met standards for the following sustainable practices:

• Energyconservation• Waterconservation• Solidwastemanagement• Hazardouswastemanagement• Indoorairquality• Communityoutreach• Buildinginfrastructure• Landuse• Environmentalmanagement

Currently, 25 percent of Sandava’s guests are men and 75 percent are women. Men are receiving spa services more frequently, so careful attention must be given to the

spa menu to make them comfortable.

continues

Say you saw it in LNE & Spa and circle #203



2. UPGRADING MEN’S SERVICESCurrently, 25 percent of Sandava’s guests are men and 75 percent are women. Men are receiving spa services more frequently, so careful attention must be given to the spa menu to make them comfortable.

The Hyatt’s devotion to every guest, spa therapist and surrounding commu-nity is commendable. The Hyatt makes it a priority to care for the environment and its employees. The resort’s dedica-tion to enhancing the Clearwater Beach community is evident in its business practices. From recognizing and de-veloping staff to pledging to keep the waters of the Gulf Coast clean, this com-mitment is indisputable. Managers at Sandava Spa are always looking to the future and figuring out ways to make things better for the community and its employees. n

Jo Ann Fen ster macher is a CIDESCO Diplomat, licensed massage ther apist and full special-ist in the state of Florida. She is currently a spa educator at the Aveda Institute of Tampa Bay. Fenstermacher finds tranquility in travel, spas and writing. Contact her at [email protected].

The resort’s dedication to enhancing the Clearwater Beach

community is evident in its business practices. From recognizing and

developing staff to pledging to keep the

waters of the Gulf Coast clean, this commitment

is indisputable.


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www.grandel.com/beautygen/clipSay you saw it in LNE & Spa and circle #109


enzymes even destroy collagen, which can result in post-acne scarring.

Inflammatory and non-inflammatory lesionsInflammatory lesions are inflamed due to blood penetrating the follicle after the folli-cle has ruptured. Non-inflammatory lesions are open and closed comedones that are not red or inflamed. The two prominent types of inflammatory acne lesions are pap-ules and pustules. A pustule is a follicle filled with pus. A papule is a red bump on the skin that typically turns into a pustule.

ScarringScars form when the skin is trying to deal with the stresses of inflammation and infec-tion. Enzymes trigger white blood cells to destroy collagen while trying to recover the ruptured follicle. The enzymes, along with other immune reactions, continue to dissolve the tissue, causing the scarring to occur.

Scarring can often be improved by in-tralesional cortisone injections performed by an experienced dermatologist or plas-tic surgeon. Estheticians should educate their clients of all ages about the side ef-fects of self-picking at lesions, also known

ACNE IS ONE OF THE MOST WORRI-some and prevalent skin care problems many men and women suffer through at some point in their lives. Whether it comes in the form of blackheads, white-heads, papules or pustules, blemishes are skin imperfections. Acne affects ap-proximately 95 percent of the popula-tion at some point during their lifetime.

Acne is not a contagious disease or infection. It is caused by many different factors. One of them is propionbacterium acnes (P. acnes), a bacteria found inside the sebaceous follicles. People with acne have a higher amount of the bacteria than the average person. P. acnes is considered to be anaerobic, meaning that it cannot survive in the presence of oxygen. In a nor-mal skin type, the follicles do not have a buildup of this bacteria or excess amounts of sebum. There may be P. acnes bacte-ria present in the follicle, but the amount remains low because oxygen in the fol-licle is constantly killing off some of the bacteria. Exfoliation is especially impor-tant for men and women who are prone to breakouts, as sloughing off dead skin cells allows oxygen to reach the P. acnes.

Inflammation is another factor in the development of acne. When inflamma-tion is introduced on the skin it causes a chain reaction of redness, swelling and irritation, and eventually the follicle walls become damaged. The pressure of de-bris in the follicle, including dead cells, sebum and other biochemical factors cause the walls to rupture. The debris, including the P. acnes bacteria, moves into the dermis. The white blood cells ar-rive at the site of the rupture and release enzymes to dissolve the debris in the lesion. These enzymes do in fact affect the follicle lining, which causes more in-flammation, swelling and discomfort. The

as excoriating. Self-picking can cause sig-nificant damage to the skin and rupture lesions. This can lead to cysts, scarring and even hyperpigmentation.

Plan of actionAn esthetician can do nothing to change the hereditary factors that cause acne. Problem skin and acne can be brought under control to the point where there are no visible lesions for long periods of time. Following a strict home care regi-men and devising a plan of action with a qualified esthetician can greatly reduce the chances of acne returning.

Clients with very oily skin need more aggressive formulas to remove the ex-cess oil, such as foaming-type cleaners. Recommend products to your clients that exfoliate the follicle and prevent the for-mation of future comedones. Medicated antibacterial agents that kill P. acnes bacte-ria include benzoyl peroxide gels that can vary in percentages (2.5%, 5% and 10% concentrations), sulfur and salicylic acid in a gel or liquid form. AHAs, including glycolic and lactic acids, are also excel-lent follicular exfoliants. For acne-prone skin, AHAs are lightweight in a gel or liq-uid formulation. Salicylic acid is a beta hydroxy acid, and works more efficiently for an acne client because it has the abil-ity to reach inside the follicle, loosen the buildup of dead skin cells and act as an anti-inflammatory.

Overusing exfoliating ingredients can strip and irritate acne-prone skin, resulting in inflammation that can lead to more flare-ups.

Home maintenance for acne and problematic skinClients with acne-prone or problematic skin should receive a facial every two weeks until the skin is clear. Proper home-care is essen-tial. Once the skin has cleared, the client should receive monthly spa treatments. n

Kristina Valiani is a licensed esthetician, and the sales and education manager for the West Coast for B. Kamins Skincare. Valiani conducts professional trainings and teaches continuing education class-es for estheticians around the nation.

by Kristina Valiani

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Exfoliation is especially important for men

and women who are prone to breakouts.


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MIAMI BEACH, FLMiami Beach Convention CenterAPRIL 6 & 7, 2014


PRESENTED BY


ENDORSED BY:

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• General Session Lectures and Demos• Wellness Seminar• NASN-National Aesthetics Spa Network• Medical Esthetics Seminar• Spa Director Symposium• Image Seminars

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April 2014 • Les Nouvelles Esthétiques & Spa LNEONLINE.com • Page 29

skin

non-invasiveDEVICEShow ultrasound and microcurrent technologies are jolting facials to the next level

BY JANEL LUU

NON-INVASIVE DEVICES PLAY A PIVOTAL ROLE IN helping skin care professionals improve facial effectiveness while maximizing client comfort. These portable devices give results that cannot be achieved using hands and skin care products alone. They provide painless extractions and a gentle yet thorough exfoliation, and allow for deeper penetration of skin care products.

However, use caution when choosing your device, as they all claim convenience with the promise of great results. To deter-mine the validity of such claims, it is crucial to know which device most effectively addresses a client’s specific skin care needs.

Ultrasound and microcurrent are two types of recharge-able hand-held devices widely used to treat skin care con-cerns of the face and/or décolletage.

Ultrasound: non-invasive skin tightening, cleansing, infusingThe use of ultrasound, also referred to as sonophoresis, can be a convenient and efficient treatment for the face and décolle-tage. Skin care professionals and clients can choose between hand-held devices using low or high frequency.

LOW FREQUENCY ULTRASOUNDLow frequency ultrasonic waves create cavitation, which is the sudden formation and collapse of bubbles in a liquid. The im-pact of micro-bubbles collapsing on the skin’s surface creates micro-jets that increase the penetrability of cell walls, making it easier to transport molecules through the outermost layer of the skin (stratum corneum).

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MICROCURRENT AND ULTRASOUND SPA TREATMENTS

PURE SKIN LOGIC IN LONG BEACH, CA• The“MicrocurrentLiftFacial”usesthe28kHzultrasonic

spatula in anti-aging and acne treatments to clear pores and effectively deliver products into the skin.

• The“ComprehensiveTreatment”usesamicrocurrentdevicein anti-aging treatments to lift the eyebrows, nasolabial (nose and upper lip) folds and neck.

• The“VIPComprehensiveTreatment”usesa1MHzultrasonic device in anti-aging treatments to treat the neck, face, décolletage and breasts.All three treatments last up to 90 minutes, $75-$85pureskinlogic.com

THE BELLA LORA SPA IN BEVERLY HILLS, CA• The“Tone-Sculpt-Lift”microcurrentfacialtonesand

rejuvenates skin. 25 minutes, $100• The“UltrasonicSkinSpatula”canbeaddedtoanyfacial

to address various skin problems such as breakouts and redness. 25 minutes, $80bellaloraspa.org

BIELLE INSTITUTE IN PASADENA, CA• The“DeepCleansingFacial”incorporatestheultrasonic

skin spatula to visibly lift, firm, hydrate and brighten the face, neck and décolletage. 50-65 minutes, $95-125

• The“MicrocurrentFacial”incorporatesthemicrocurrentdevice to reduce fine lines, restore muscle contour and create a healthy glow. 45-60 minutes, $100-$125biellecosmetics.com

skin|non-invasive devices

LOW FREQUENCY ULTRASOUND BENEFITS1. Deeply cleanses the skin by softening pores,

pushing out impurities and cellular debris.2. Enhances the delivery of topical skin care

treatments by propelling products more ef-fectively to the targeted area.

HIGH FREQUENCY ULTRASOUNDHigh frequency ultrasonic waves generate more heat than low frequency ultrasound. This im-proves circulation by bringing more blood to the subdermal connective tissue. More blood means more fibroblast activity, which initiates collagen production. High frequency ultrasound can be slightly uncomfortable for clients during treatment.

To treat facial areas, a 3 MHz device is rec-ommended. For soft body tissue areas, a 1 MHz device is recommended.

HIGH FREQUENCY ULTRASOUND BENEFITS1. Improves fine lines, wrinkles

and skin texture over time.Researchers have found that low frequen-

cy ultrasound (between 20-100 kHz) provides deeper and painless penetration compared to high frequency ultrasound (between 1-3 MHz). The type of ultrasound selected should be de-termined according to treatment goals.

Microcurrent: non-invasive skin toning, lifting, infusingMicrocurrent therapy, also known as electrical stim-ulation or Microcurrent Electrical Neuromuscular Stimulation (MENS), consists of an extremely low level of pulsating electrical currents that mirror the normal electrical exchanges taking place at the cellular level.

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Researchers have found that a low level of electrical current (approximate-ly 500 microamperes or 500 millionths of one ampere) initiates a muscle con-traction that stimulates cells to produce collagen and elastin. The microcurrent also increases the skin’s ability to absorb nutrients.

Microcurrent therapy benefits1. Assists in facial toning and lifting

by electrically stimulating the fibers

at the origin and insertion points of the targeted muscle. This coaxes the muscle to stretch or shorten. For ex-ample, sagging cheek or forehead muscles can be shortened while contracted muscles (those that pull down the corners of the mouth) can be lengthened.

2. Facilitates more effective infusion of products into the skin.

3. The device has dual-tipped micro-current probes, as opposed to sin-gle-tipped. The dual-tipped probes increase tissue saturation without increasing the current.

4. It can be used with Chinese merid-ian (acupuncture) points to recon-tour facial muscles, improve skin tone and diminish the look of fine lines and wrinkles.The microcurrent treatment may

cause minimal discomfort for clients, however results are visible after the first service. Completing a series of treatments is recommended.

Skin treatment devices utilizing ultra-sound and microcurrent are everywhere due to their success in solving skin care issues. However, before choosing any device, it is important to thoroughly re-search it and determine the specific ob-jectives for treatment. n

Janel Luu has been a lead-ing product de-veloper for skin care and cos-metics compa-nies for more than 25 years. She specializes in cellular anti-aging technology, provid-ing guidance to cosmetic chemists in the development of innovative formulations. Luu is the founder of Bielle Cosmetics Laboratory and Le Mieux Cosmetics, and has taught more than 20,000 skin care professionals from all over the world. Contact Luu at 888.327.8188 or [email protected].

skin|non-invasive devices

The microcurrent treatment may cause minimal

discomfort for clients, however results are visible

after the first service. Completing a series of

treatments is recommended.

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NEWNEW


DALLAS, TXArlington Convention CenterMAY 4 & 5, 2014


PRESENTED BY


ENDORSED BY:

Grow with your industryLearn, Network, Embrace

• General Session Lectures and Demos• Wellness Seminar• Medical Facilities, Aesthetic and Wellness Center Track• Medical Esthetics Seminar• Image Seminars

• Cutting Edge Salon/Spa Business Seminar• AIA-Aesthetics International Association• All Manufacturers’ Workshops• Exhibit Hall flooded with hundreds of exhibitors

NEWNEW


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skin

BENEFITSWhy are they so appealing to clients?

BY ALISON ADAMS-WOODFORD

DESPITE ONGOING EFFORTS BY SKIN CARE professionals, chemical peels still face a stiff pub-lic relations challenge. The name itself evokes thoughts of an unpleasant treatment that leaves behind redness and causes discomfort. Fortunately, in reality there are a multitude of blended peel options available today. These peels are not only gentle, they also effectively treat multiple skin conditions simultaneously.

It is important to understand the different acid categories and their benefits. The chemical peel stigma can be erased by using the correct blended peel formula on clients along with a healthy dose of education.

The science and historyThe primary goal of chemical peeling is to regu-late and enhance the cellular turnover process and remove dead cells from the surface of the skin. The use of exfoliating acids in treatments is one of the most dependable and safest procedures to improve overall skin health and appearance.

This method dates back thousands of years and has evolved into a category with many diverse

options for treatment. Single acid peels such as phenol were first used in the late 1920s. These peels were deep and aggressive, only suitable for a small patient demographic. In 1941 the first peel blend was documented in the Journal of the American Medical Association by a group of physicians (Wolff, Eller, Urkov and Combes). Today, this solution is known as the Jessner’s so-lution, as it was popularized in the 1950s by Max Jessner, M.D. From that point on, a variety of acids have been blended together to address specific skin types. Support ingredients were added to these blends to treat various skin disorders, such as discoloration and acne or to reinforce an anti-aging regimen.

Main acid categories used in blendsThe most commonly used acids in blended so-lutions today are trichloroacetic acid (TCA), al-pha hydroxy acid (AHA) and beta hydroxy acid (BHA). These acids can be used as a single acid peel, but when applied as part of a blended solu-tion they can treat a larger range of skin conditions.

Blended

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skin|blended benefits

Trichloroacetic acidTCA is synthetically produced by a reaction be-tween acetic acid and chlorine. It is a keratoco-agulant that was first researched in the 1900s. TCA became more popular than stronger acids, such as phenol, due to its predictability and safety pro-file. TCA is typically used in percentages ranging from 6 to 30, but solutions containing more than 10 percent should be reserved for more resilient, lighter-skinned clients, due to an increased risk of scarring and hyperpigmentation. TCA is an excellent choice for correcting surface texture, reducing hyperpigmentation, scarring and wrin-kling. It works well in blended formulations be-cause it does not have be neutralized.

Alpha hydroxy acidsAHAs are made up of hydrophilic carboxylic acids that have similar functions. The acids all work together to release the desmosomal bonds between keratinocytes. This allows for better ex-foliation and increases cell turnover. They also stimulate fibroblasts in the skin that help retain collagen and elastin. This leads to firmer, smooth-er skin post-peel.

In addition to their common functions, each AHA has specific ancillary benefits that make them appropriate for a variety of different skin types and conditions. The family of AHAs is com-prised of glycolic, citric, lactic, malic, tartaric and mandelic acids. However, the first three are by far the most popular. They can be used alone or in blends.

GLYCOLIC ACIDGlycolic acid is a small molecule that penetrates quickly into the skin, therefore increasing the potential for irritation or inflammation. This AHA is best for oilier skin types, as it tends to be too drying for aging skin and too irritating for sen-sitive skin.

CITRIC ACIDCitric acid has been proven to thicken the epi-dermis and increase the hyaluronic acid content of the skin. This helps the skin hold moisture more effectively, making it an excellent choice for aging skin and for evening out discoloration.

LACTIC ACIDLactic acid is a larger molecule and penetrates the skin more slowly. This reduces the chance of developing irritation. It also helps remove unwanted pigment and hydrates the skin. Lactic acid is a component of the skin’s natural moistur-izing factors, which are ingredients that mimic the structure and function of healthy skin.

Used as single acid peels, AHAs have the po-tential to sink into the upper layers of the epider-mis, causing discomfort and burns. For this reason, they must be neutralized with a base solution or water. However, using AHAs as part of a blended solution removes the need for neutralization.

Beta hydroxy acid (BHA)The BHA category currently only has salicylic acid. This lipophilic acid has the ability to penetrate deeply into oil-clogged pores, making it a great choice for acne patients. It also has anti-inflamma-tory benefits, promoting acne relief. It is a great choice for sensitive skin, rosacea, uneven surface texture, hyperpigmentation and sun-damaged skin. Although highly effective when used alone, salicylic acid has proven to be very beneficial when used in a blend as well. It is one of the key ingredients in the Jessner’s solution.

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Advantages of blendsWhile each of the above acids has proven to be effective when used alone, incorporating them into blends makes it possible to use each acid at a lower percentage. This minimizes client dis-comfort and downtime. Choosing blended peel formulations also increases the number of po-tential skin benefits due to the use of multiple exfoliating ingredients.

Look for blends that specifically target the unique skin challenges of each patient. A client with mature dry skin would see excellent results from a peel containing TCA, lactic acid and skin brightening ingredients. An acne patient would benefit from a salicylic and lactic acid blended peel with melanogenesis inhibitors

to fight off potential post-inflammatory hyper-pigmentation left behind due to acne lesions.

When choosing daily care products for guests, always look for well-rounded formula-tions that address multiple skin challenges si-multaneously. Using blends allows estheticians to treat a wider variety of guests and deliver predictable yet dramatic results. Explore the options available. These advanced blends help clients see for themselves that chemical peels are safe, effective and beneficial for the skin. n

Alison Adams-Wood-ford is a licensed esthe-tician and the senior edi-torial strategist for PCA Skin®, where she previ-ously held the roles of director of education and director of product development. Adams-Woodford has worked with physicians, licensed skin health profession-als and chemists, striving to provide the best in education and products to support skin health and improve people’s lives.


skin|blended benefits

An acne patient would benefit from a salicylic and lactic acid blended peel with melanogenesis inhibitors to fight off potential post-inflammatory

hyperpigmentation left behind due to acne lesions.

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skin

Is it sweet for your business?

by Shannon O’Brien

Body sugaring is making a big impact in our in-dustry, and is being introduced to esthetic schools around the world. Sugaring satisfies the skin care industry’s current demand for natural and organic methods to treat the skin. Learning sugaring tech-niques will keep your business on the cutting-edge.

What is body sugar?Body sugar is a paste made up of all natural ingre-dients: sugar, lemon juice and water. The paste has the consistency of soft taffy and is slowly spread,

What’s with all the hype about body sugaring?Even though it is the latest buzzword in hair removal, body sugaring is actually an art that has been around for thousands of years. It origi-nated in Egypt, and has been used throughout Europe for centuries. So why is it now the latest trend in spas? Sugaring provides a comfortable, irritation free hair removal experience, thus in-creasing client retention. Saying goodbye to razor burn on clients means saying hello to the sugaring practitioner. continues


skin|sugaring

or“molded,”ontotheskinintheoppositedirec-tion of hair growth. The sugar seeps down into the hair follicle and wraps itself around the bulb of the hair. The sugar paste is flicked off in the natural direction of hair growth, and the entire hair and root bulb slides out in the direction in which it grows. This method causes less irritation and complete removal of the entire hair follicle. The goal is to break down the hair, causing it to grow in finer each time. Each subsequent visit will be less painful than the last.

Sugar paste is typically packaged in 20 to 32 oz. jars, and can run anywhere from $20 to $40. The jars are placed in a warmer that keeps the paste lower than room temperature. Suppliers typically offer various formulations of the sugar paste to appeal to different practitioners. The most popular paste has a smooth, thick consistency, and can be used on the majority of body parts. It must be capable of forming into a ball in the practitioner’s hand.

Softer pastes are used on larger body parts, such as the legs, arms and back because it glides easily over larger areas. Firmer pastes are com-monly used in locations with high humidity. Different formulas can be mixed together to achieve the right consistency for each practitioner.

Pre- and post-application products include: a pre-cleanse tonic, a drying powder (to keep the area to be sugared moisture free) and a post hydrating lotion or serum to keep the skin happy.

Benefits of sugaring for the practitionerCLEANUP AND SETUP IS A BREEZE• Gloves,prepproductandasmallballofsugar

paste are the only materials needed to begin.• Cross-contaminationiseliminatedbyusing

one ball of paste per body part.• Nomuslinstripsorsticksarerequired.• Sugaringpasteiswatersoluble,meaning

you can wash it off with plain water. • Aftertreatment,awarmwashclothcanbeap-

plied to the skin to remove any powder or possible stickiness.

• Cleanupisquickandsanitary.Thismakesroom turnover fast and efficient, providing extra time to fit in more clients.

SUGARING IS GENTLE ON THE SKIN.• Sugaringonlyremovesdeadskincells,which

leads to a smooth, exfoliated finish.

SAFE TREATMENT FOR THE SKIN• Sugarpasteisonlyslightlywarm(closetoroom

temperature) when applied. By nature, sugar paste can never be too hot for the skin. If it becomes too warm, it will melt into a liquid consistency.

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START THE SUGAR CRAZE IN YOUR PRACTICE

1. Get sugared! Experience this sweet treatment yourself.

2. Talk to a body sugaring practitioner to determine if this service is right for your business.

3. Get certified! You must be a licensed esthetician and certified in sugaring to order sugar paste.

4. Practice on everybody you know! This treatment is not as easy as it looks.

5. Generate excitement for your clients! Create a theme to get your clients interested in satisfying their sweet tooth for body treatments.

Softer pastes are used on larger body

parts, such as the legs, arms and back

because it glides easily over larger

areas. Firmer pastes are commonly used

in locations with high humidity.

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Business advantagesHair removal clients are repeat clients. Adding hair removal services to your menu adds an incredible revenue stream to your business.

CROSS PROMOTIONThe sugaring treatment itself provides a great opportunity to cross-promote your other services. Clients like to chat during their appointment, and it gives you one-on-one time to discuss their skin and suitable products, and suggest other ways you can be of service to them. Paying this level of attention to their needs can result in a big boost to your retail sales.

GETTING CERTIFIEDIn order to perform a body sugaring treatment, you need to be a licensed esthetician or cosmetologist. Purchasing body sugaring products from any supplier requires both a license and a certificate of completion from a body sugaring certification course. Contact suppliers for a list of certification classes in your area. Some schools offer an introduction to body sugaring in their curriculum, but do not offer the certi-fication needed to purchase the products.

The techniques used in sugaring require regular practice to perform properly. Adding a strong body sugaring educa-tor to your practice could set you apart from other businesses in your area.

Body sugaring is definitely a difficult skill to master. Understanding the temperament of the sugar, retraining old techniques and grasping the movements will be a challenge at first. But once learned, your clients will enjoy the comfort of the experience.

INCORPORATE SUGARING INTO YOUR SPA MENUYou can begin by offering basic areas, such as brows, lips and legs to your menu until you get comfortable with the more private bikini service. If you are an esthetician who performs Brazilian bikini waxes, sugaring can be used in this sensitive area as well.

SUCCESS IS SWEET!Clients are grateful for the novel experience of body sugar-ing. The skin stays smooth for the first few weeks and leads to a significant reduction in hair growth over time. n

Shannon O’Brien is a body sugaring educator based in Northern California. She has been teaching for over 20 years, and has more than 13 years of experience working as a licensed es-thetician. O’Brien has a strong pas-sion for sharing the business and art of body sugaring with others. She has achieved great success as the owner of SugarMama’s Skin Studios in Folsom, CA.

skin|sugaring


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Page 48 • LNEONLINE.com

SKIN

NEW

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MEGA MULTI-TASKER! HydraFacial MD®, developed by Edge Systems, is a medical grade treatment and the only hydra-dermabrasian procedure that cleanses, detoxifies, exfoliates, extracts and hydrates all at once, says the company. With four easy steps and optional add-on treatments, HydraFacial works to restore skin to a youthful, healthy state for optimal functioning.edgeforlife.com 800.603.4996

POWERFUL POTION The Radiofrequency Facial Gel by SlimSpa contains a combination of extracts of hyaluronic acid, DMAE, vitamin C 20%, sodium pyruvate, organic silica and aloe vera. These ingredients are recognized to enhance radio frequency treatment, says the company. Benefits include anti-aging, moisturizing, lifting and targeting wrinkles. SlimSpaOnline.com 800.404.6888

PRECISE PENETRATIONThe Dr. Dermic® Micro Needling Pen by CosmoFrance is a transdermal penetration device that treats skin conditions in a rapid and precise manner with minimal pain and downtime, says the company. The pen has two adjustable settings for depth and speed. It creates controlled and precise micro-injuries to the skin, stimulating an inflammatory response of the skin cells, leading to the production of collagen and elastin. The mechanical action of the needles also effectively breaks apart acne scars and stretch marks. cosmofrance.net 305.538.0110

AGE REVERSALGrowth Factor Tissue Cells from Esthetics Global slows skin thinning caused by age. The powerful formula contains both Epidermal Growth Factor and Basic Fibroblast Growth Factor. It provides excellent repair of damage produced by ultraviolet rays from the sun and increases the rate of skin renewal, says the company. estheticsglobal.com 800.706.1048

DIVINE DELICACYCAVIAR OF SWITZERLAND, an exclusive European-developed collection of anti-aging skin care products, has come to the United States! This skin care line features an eye cream, moisturizer and cellular repair serum made with caviar extract. It is rich in vitamins and amino acids that slow down the aging process and promote skin cell regeneration while firming, moisturizing and helping to diminish wrinkles, says the company. CAVIAROFSWITZERLAND.US



BLEMISH BLASTERSOTHYS Active Creamregenerates, hydrates and soothes skin with blemishes and breakouts. Corn extract, allantoin and licorice extract stimulate cell renewal, diminish blemishes and strengthen skin resistance, says the company. It is ideal for blemished and oily skins with sensitivity.sothys-usa.com 800.325.0503

NONSURGICAL FACE LIFTThe SAIAN GEM Pro Portable Galvanic EMS Microcurrent is a portable hand-held machine that travels easily. GEM Pro firms and tones the face and neck, reduces deep wrinkles, stimulates collagen production and visibly diminishes the signs of aging, says the company. It also lifts the eyebrows, reduces wrinkles and crow’s feet, smooths out nasolabial lines and tones the neck. saian.net 800.291.1130SKIN

NEW

S

SKIN CARE PRODUCTS AND

TREATMENTS

CUTTING-EDGE CLEANSEThe OXYGEN Deep Pore Cleanser from GlyMed Plus® deliverssmoother, more radiant skin. The exclusive, oxygen-packed formula thoroughly cleanses and purifies congested pores. It is engineered to treat all skin types by promoting wound healing and stimulating healthy cellular turnover, says the company. glymedplus.com 800.676.9667

BEAUTY BREAKTHROUGH The SWiCH™ Dermal Rejuvenation System from Circadia by Dr. Pugliese is a scientific breakthrough that helps to enhance mitochondrial function and restore skin to its youthful appearance, says the company. It is ideal for clients with aging, photo-damaged or environmentally damaged skin. SWiCH also lightens age spots, and is safe for the neck, décolleté, hands and arms. circadia.com 800.630.4710

| Tel: 1-888-604-6268 (se habla espanol) | Fax: 1-941-296-7320| Web: www.christina-usa.com | E-mail: [email protected]

The perfect solution for skin that shows first signs of premature aging.

Aims to achieve an effective delay in skin’s aging process.

Overall rejuvenating skin, providing a smoother illuminated complexion.

Restores skin’s healthy protective and regenerative function.

Create Great Skin

1

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The famous Christina’sBeauty Globes’ technique featured in the December 2013 issue of Allure magazine.



from the public eye. To prep clients for the sunny days ahead in summer, some spas include microcurrent therapy with the booty facial. The microcurrent uses electrical currents to tone, tighten and minimize cellulite. This makes a great spray tanning prep for the bum.

Butt-buffing treatmentsSmooth Synergy in New York City gets their guests booty-licious with a three-step butt-buffing treatment that in-cludes exfoliation, microcurrent puls-ing and an organic spray tan to make client derrières appear sun-kissed.smoothsynergy.com60 minutes, $250

Fanny facials at Tigli Tan & Skin Spa in Lakeville, MN follow the same principles as an ordinary facial, but take it one step further by adding a “butt-tastic” massage to stimulate circulation and reduce cellulite. The treatment also includes exfoliation and a mask to put the booty back in the spotlight.tiglispa.com, 45 minutes, $55

“Cheeky” Clean FacialThe Wax Bar skin care lounge in Seattle, WA offers a “Cheeky” Clean Facial that treats acne and other skin problems in this often neglected area. The service includes all the essential elements of a fa-

GET YOUR CLIENTS’ BOOTIES IN tip-top shape this spring by adding a stimulating butt treatment to your spa menu. Though traditionally not the most popular treatment choice, “fanny fa-cials,“ also known as derrière treat-ments, give clients amazing results. By explaining the booty-ful benefits of a butt treatment, this rump shaker will be your clients’ number one pick for their hot cakes in no time!

Facials performed on the gluteus max-imus stimulate and detoxify the skin. The treatment minimizes the appearance of stretch marks and cellulite, getting beach buns ready for bikini season. The proce-dure is very similar to a traditional facial, which includes cleansing, exfoliating and moisturizing—only on the booty.

Spa professionals should target spa-goers who want every part of their body to be fabulous, including those hidden

cial: cleansing, exfoliation and extractions. 30 minutes, $60

Clients can also go the extra mile with a pre-facial buttocks wax that gives the skin a baby-soft feel. 10 minute add-on upgrade, $24thewaxbarseattle.com

Beachbum Butt FacialHawaiian Experience Spas in Scottsdale and Chandler, AZ, offer a Beachbum Butt Facial that refreshes, cleanses and conditions the skin while also removing dead cells from the surface. The glu-teus maximus is left soft, conditioned and remineralized after the treatment. The lymph system is also stimulated, thus eliminating toxins and increasing blood circulation.hawaiianexperiencespa.com30 minutes, $59 n

Kandi Lynn is the editor-in-chief of Les Nouvelles Esthétiques & Spa. Originally from Long Island, NY, she is a former television news anchor and reporter. Lynn has a Bachelor of Science degree in marketing from St. John’s University, and a Master of Arts degree in commu-nication arts from the New York Institute of Technology. Her passion for the beau-ty industry is unrivaled. Email her at [email protected].

by Kandi Lynn

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The procedure is very similar to a traditional facial, which includes cleansing, exfoliating

and moisturizing—only on the booty.



BY MELANIE SACHS

SINCE BEING INTRODUCED TO THE KANSA wand years ago, I have never once stopped be-ing impressed by the wonders these simple tools perform. Just like magic, they restore a youth-ful quality to the complexion, ease tension and pain and reduce congestion and inflammation. Kansa wand tools are made from a blend of met-als, principally copper and tin. This combination is called bronze in the West and kansa in India. Kansa was also used to create sacred statues, bells and Tibetan singing bowls, all known for having the unique power to heal and restore balance in the skin and body.

Kansa tools originate from the Indus Valley, a place many consider to be the cradle for all Ayurvedic healing techniques. A kansa wand man-ufacturer in Northern India explained that while kansa vataki was known throughout India, there was also a tradition of using these massage tools from head to toe.

When first applied to the skin, the golden metal feels cool, but quickly adjusts to body tempera-ture. The wand warms up quickly, and feels like an energized healing hand on the skin. Bronze is an excellent conductor of electricity, as well as subtle body currents such as acupuncture merid-

WAND TOOLSKansa

Bronze is an excellent conductor

of electricity, as well as subtle body

currents, such as acupuncture meridians and

the chakra grids.


spa

ians and the chakra grid. However, unlike other tools, kansa does not hold vibrations, so no energy clearing method is needed between treatments. Tools are cleaned by wiping the wand with a mix of white kaolin clay and water. This removes any oils used during treatment (a wipe containing tea tree oil or any bactericide recommended by your cosmetology board can be used as well). Then rinse tools with cool (never hot) water.

Kansa wand massageThe patterns we use with kansa wand tools ap-ply Western strokes to Ayurvedic pressure points called marmas. Treatments start with the client face down, supported with a cradle. The wand is then used to massage the scalp, tops of the shoulders, sides of the neck and all the way down the middle of the back in small clockwise circles. Do this thoroughly on clients one time, or work a little quicker and repeat the procedure twice. Turn the client over, providing neck support, and try the following steps.

Kansa wand facial sequence1. Apply jojoba based face oil. Make 30

small clockwise circles in the middle of the forehead.

RIGHT SIDE OF FACE2. Zigzag up and down the

right side of the forehead.3. Move it back and forth over the

ridge of the brow. Do not pull on skin.4. Make 30 small clockwise circles

at the hollow of the temple.5. Roll the side of the kansa wand under the

eye, over the cheekbone and then circle around the eye socket, first moving clock-wise and then counterclockwise. Use light pressure when moving away from the mid-line, and very little pressure when moving toward the midline.

6. Make five small clockwise circles on the right side of the nose and then circle around the cheekbone clockwise.

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The patterns we use with kansa wand tools apply Western strokes to Ayurvedic pressure points called marmas.

BODISCIENCE WELLNESS CENTER & SPA 100 Cummings Center, Suite 150 F Beverly, MA 01915 bodiscience.com 978.927.9909

Kansa wand treatment: PediKarma™ DESCRIPTION: The client relaxes in a balancing Himalayan salt footbath as they rest their shoulders on a warmed pillow. Indian and Tibetan oils are applied to nourish the feet. The unique three-metal kansa wand provides gentle detoxification and balancing effects. The treatment concludes with a light dusting of herbal powder or ubtan to brighten the client’s mood. 60 minutes, $110


7. Turn the client’s head slightly and circle around the ear, pulling hair out of the way so there is no drag.

8. Work up and down the jaw line, then move to the middle of the upper lip, roll the wand up and down five times and circle mid-chin.Notice the difference between the right and

left side of the face.

Left side of the face9. Repeat the above sequence on the left

side of the face in reverse, ending in the middle of the forehead.

10. Cover the client’s eyes with an eye pillow and allow relaxation time.The facial sequence is a quick add-on with

big benefits.

TipsSkin should be thoroughly cleansed before oil is applied and the massage begins. When skin is more acidic, the oil turns grey. This may be a sign of stress or makeup with a poor pH, the result of working around chemicals (many nail technicians have a lot of greyness, especially if their workplace is poorly ventilated) or muscle

tension. Any greyness is easily wiped away with a gentle cleanser.

Clients are fascinated with these magical tools following treatment. Wands make a great retail item, as they come in a variety of sizes. Many cli-ents purchase a smaller wand to use at home. The kansa wand has a golden surface and is set with a sustainably harvested, hand-carved wooden handle. It makes a handy stress buster, instant face lifter and great travel companion. Thus, like the high resonance of sacred Tibetan bells and gongs, kansa uplifts the mind, body and spirit. n

Melanie Sachs, a certi-fied Ayurvedic life coun-selor, healer and teacher, is sought after by some of the world’s leading spas and beauty schools. She has published Ayurvedic Beauty Care, and is rec-ognized internationally for the application of Ayurveda to the beau-ty world. Call her toll-free at 866.303.3321 or phone/fax at 805.543.9291. Visit Sachs’ website at diamondwayayurveda.com

spa|kansa wand tools


It makes a handy stress buster, instant face lifter and great

travel companion.


WHEN A PHYSICIAN’S OFFICE OR medical spa looks to increase services or providers in a growing business, the addition of an esthetician can be the perfect next step.

As an esthetician, you are able to perform a variety of services, includ-ing laser hair removal, chemical peels, microdermabrasion, facials, micronee-dling and more, freeing up time for a physician to see other patients for ad-ditional procedures.

“Much of what an esthetician is al-lowed to do in a physician’s office is dic-tated by the state in which they are li-censed,” says Carrie Brinton, owner of the National Institute of Medical Aesthetics and the Elase Medical Spa, with three lo-cations throughout Utah. ”In almost every state, with the exception of California and New Jersey, estheticians are the primary licensed professionals used to perform la-ser hair removal. Laser hair removal can be one of the most profitable services offered within a physician’s office. Adding a team of estheticians to a medical practice is a great way to increase clientele and cash flow, without the physician being required to work additional hours.”

If you are a strong esthetician, you should know your worth, not only when it comes to the creation and maintenance of a patient’s treatment plan but in your ability to upsell a patient in the facility with additional services and retail skin care.

You are able to command more mon-ey if you can prove your strong ability to not only cross-promote other services,

but to market yourself in the community to keep your schedule booked.

As an A-team esthetician, what should you look for when it comes to a compen-sation package?

First, know what the going rates are in your geographic areas, and com-mand comparable if not above-average base pay, commensurate with experi-ence. This could range anywhere from $12 to $20 per hour.

In addition, implementing a fair and competitive commission structure is key. You want to work with a strong team. Commissions in particular should be of-fered for both product sales and overall sales. This form of commission prevents any staff members from feeling slighted.

”We start our estheticians with a flat hourly rate,”explains Brinton. “They also have a commission structure that ac-counts for about a 50 percent bump in their total income. Our commission struc-ture is set up as a team goal. Our team has gross income tiers that they aim to achieve each month. Commission per-centages increase as they hit the high-er tiers. This way, they have incentives through the end of the month to con-tinue focusing on their goals.”

However, expect to have your own individual sales tracked as well for re-porting purposes. Medical spa own-ers should always know who their top performers are when evaluating their practice’s success.

“In order to ensure each team mem-ber is contributing to the overall goal, we

have minimum sales per hour standards for each individual,” Brinton says. “These are used only as a means of evaluating individual performance, but do not im-pact their commission.”

Brinton concludes that success in this industry comes with a couple key points. These include providing quality customer service to each individual client and pa-tient, and hiring only the best employees to service those clients. This brings the medical spa or practice to the next level by creating a clean, modern branded image amongst all of your marketing materials to connect with your clientele. n

Mara Shorr, along with Jay A. Shorr, is a featured speaker at the Medical Facilities, Spa and Wellness Center Seminar on May 4 at The Inter national Congress of Esthetics and Spa trade show in Arling-ton, TX. They are speaking on the topic: Safe ty, Health, Security Fraud and Em-bezzle ment in Your Business.

Mara Shorr is the vice president of mar-keting and business development for The Best Medical Business Solutions, a Florida-based company helping esthet-ic and cosmetic medical practices and spas with the financial, operational and administrative health of their business. She is a Level II and III certified esthetic consultant, utilizing knowledge and ex-perience to help clients achieve their potential. Shorr is a national speaker and writer, and can be contacted at [email protected].

by Mara Shorr

why estheticians are valuable assets in a med-spa

spa|a successful relationship between dermatologists and estheticians

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ENLIGHTENMENTSHED NEW LIGHT ON YOUR BUSINESS

WITH LOW LEVEL LASER THERAPYby Jenny Hogan

LET THE LASER LIGHT SHINE ON YOUR clients! The latest wellness technologies utilize the body’s natural bio-electric fields. Low Level Laser Therapy (LLLT) is a non-invasive treatment in which subtle light energy penetrates the skin and underlying tissues to stimulate natural heal-ing within the body. LLLT relieves muscle ten-sion, eases chronic pain, reduces inflammation and increases circulation through vasodilation (widening of the blood vessels).

LLLT is used to treat chronic skin conditions such as acne, eczema, psoriasis and rosacea. It reduces inflammation, stimulates blood flow and the nitric oxide supply on the skin, which has anti-microbial properties. Skin care benefits include collagen and elastin stimulation to re-duce fine lines and wrinkles, hyperpigmentation, lightening and scar tissue reduction.

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Offering LLLT is an easy, profitable and highly beneficial way for spa professionals to improve treatment results. Laser therapy can be eas-ily added onto any spa treatment, including massages, energy healing, skin care services or other wellness therapies.

Let there be lightThe brain is the body’s biggest electrical gen-erator, as it controls and harmonizes the many energetic currents flowing within the body. The brain’s constant flow of electrons is met by light photons entering the body. Billions of individual body cells act as generators, working with the body’s organs and tissues to produce electrical currents or magnetic fields. These fields are altered by light, an essential nutrient needed by the body. The intensity and wavelengths of the photons are affected by the incoming light from laser light therapy. Delivered in specific frequencies, the vibrations of the incoming light photons interact with the electrons and cause changes in the body at the cellular level.

Every cell in the body contains hundreds of mi-tochondria, the power plant of cells. Mitochondria produce Adenosine Triphosphate (ATP), the main cellular energy source used for repair and regen-eration. Exposure to light directly increases the ATP in our cells. Even small changes in ATP levels

can significantly alter metabolism. Collagen and elastin are stimulated, which helps damaged tis-sue to regenerate while also increasing skin tone and elasticity. The use of LLLT systems has been shown to enhance mitochondrion production of ATP by as much as 150 percent.

Laser therapy for the spa professionalLLLT is an effective addition to the spa profes-sional’s tool kit, as it is very versatile. Operating at less than one watt of power, cold lasers are hand-held devices with laser diodes. Laser di-odes are conductors that allow small beams of light to be emitted. Some laser light systems include additional equipment, such as enhancer probes, which allows for an increased range of application on bones, deep muscle tissue, tendons and ligaments. LLLT devices have an array of frequency choices similar to tuning into a radio station. This allows the laser device to operate in different modes and treat multiple skin care conditions.

Laser devices are easy to use, with minimal training and practice required. Be sure to check your local and state laws to ensure you are able to offer LLLT in your business. LLLT devices are held on treatment areas anywhere from three to

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at left: The use of enhancer probes increases the range of application for deeper tissue work, releasing muscle tension in the jaw.

at right: LLLT treatments ease chronic pain for the back and neck, increasing circulation through vasodilation.

Massage therapists can offer LLLT for specific treatments, such as trigger point therapy and sports massage, or they can include it in any relaxation massage. Estheticians can incorporate LLLT into existing skin care treatments as an add-on or create stand-alone treatments.

photos courtesy of Laser Wellness PMA, Rapid City, SD


12 minutes, or as close as possible to the skin if there is an abrasion or burn. Skin should be clean and free of makeup or lotion, as products may interfere with tissue penetration.

Shed a new light on your businessMassage therapists can offer LLLT for specific treatments, such as trigger point therapy and sports massage, or they can include it in any relaxation massage. Estheticians can incorporate LLLT into existing skin care treatments as an add-on or create stand-alone treatments. LLLT reduces inflammation and is beneficial for after care use following exfoliation, chemical peels, microcurrent or post-operative procedures to soothe the skin.

Enhanced delivery systemsElizabeth Corso, owner of Skinthetics by Elizabeth in Coronado, CA has been incorporating laser treatments into her skin care services for the past year. Corso uses LLLT to deepen prod-uct penetration, decrease fine lines and wrinkles and lighten hyperpigmentation. “If I want a product to penetrate deeper, I use the laser afterward for better results,” she says. “When you apply a moisturizer or serum such as hyaluronic acid, the laser acts as an enhanced delivery system. I also use the laser after certain peels to enhance the effects, or at the end of a facial to decrease inflammation or redness.”

At Skinthetics, a standard 60 minute facial treatment with the laser included costs $75.

Laser light therapies are now becoming more common in the spa setting, as word about its benefits continues to spread. Enhance your spa menu with this valuable new ser-vice to give clients illuminated skin. n

Jenny Hogan is the media director at Marketing Solutions, Inc., a full-service marketing, advertising and public re-lations agency specializing in the pro-fessional beauty industry. For more information, call 703.359.6000 or email [email protected]. For additional information on Quantum Health and Wellness, LLC, email [email protected].

spa|skin care enlightenment


LLLT reduces inflammation and is beneficial for after care use following

exfoliation , chemical peels, microcurrent or post-operative procedures to soothe the skin .



TURNING BACK THE HANDS OF TIME

BY RANDY MILLER, M.D.

THROUGHOUT THE HISTORY OF COSMETIC SURGERY, plastic surgeons have developed techniques to rejuvenate every part of the body except for the hands. They have noticed that patients typically take very good care of themselves from top to bottom—with the exception of their hands. Due to continuous environmental exposure and the lack of techniques for rejuvena-tion, plastic surgeons consider the appearance of hands to be one of the most important telltale signs of aging.

A detailed analysis of esthetics has led to the discovery that aging is not just a result of soft tissue sagging but also a loss of volume. For example, a baby’s face (the ultimate picture of youth) has no wrinkles and plenty of volume. In contrast, when looking at an elderly person’s face, the visibility of the facial skeleton is accentuated due to volume loss. This loss of volume takes place throughout the entire body—including the hands. The concept of replacing volume to restore a youthful appearance has led to the worldwide popularity of dermal fillers.

There are a variety of different synthetic fillers on the market, with hyaluronic acid being the most common. While many plas-tic surgeons use synthetic fillers, adipose (fat) tissue has become a revolutionary tool for volume restoration. An advantage of fat grafting for esthetic filling is that adipose tissue is taken from one’s own body, therefore it is 100 percent natural. Fatty tissue is very soft and fluffy, which is desirable for fillers.

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spa|turning back the hands of time

Fat tissue that is properly transferred re-gains its circulation and becomes permanent. This process differs from synthetic fillers, as its maximum lifespan is only between one and two years. Another benefit is the large number of stem cells contained within fatty tissue (even more than in bone marrow). These stem cells are known to regenerate tissue, leading to an improvement in the quality and texture of the overlying skin.

AdvantagesFat grafting for hand rejuvenation can be per-formed under local anesthesia, and it typical-ly takes less than one hour. Patients find the procedure very easy to tolerate because no surgery is done on the volar (palm) surface of the hand. They are able to perform fine motor

tasks, such as using their keys, turning a dial or knob, flipping a switch, going to the bath-room and brushing their teeth immediately af-ter the procedure. Hands are not bandaged, so patients are able to continue their usual daily activities. Vigorous exercise may be resumed after a couple of weeks.

The harvestThe procedure involves the transfer of fat from the abdominal region or thigh to the dorsum (back) of the hands. First, a solution containing saline and local anesthesia is injected beneath the skin to the fatty tissue region. The anesthetic in the solution numbs the area, minimizing dis-comfort during the harvest process. The saline helps emulsify the fat tissue, creating the ideal consistency for transfer. Special cannulas can be used to assist the process. Mastering proper harvesting techniques is the first step toward successful and long lasting hand rejuvenation.

The purificationOnce the fat tissue is taken, it is washed and then concentrated. This purifies the tissue, maximizes the number of stem cells and regenerates new tissue. After the adipose tissue is processed, it is placed into small syringes, making it easily transferable to the hands.

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BENEFITS1. The procedure does not require general anesthesia, therefore the

process and recovery time are well tolerated by the patient.2. Performing these procedures under local anesthesia provides a

big cost savings for patients.3. The surgeon fee is typically less than $6,000, and includes

pre-operative consultation, surgery and all post-operative visits.millerplasticsurgery.com

pre-procedure post-procedure; courtesy of Randy Miller, M.D.

MASTERING PROPER

HARVESTING TECHNIQUES

IS THE FIRST STEP TOWARD

SUCCESSFUL AND LONG

LASTING HAND REJUVENATION.



The transferA local anesthesia block is then administered to the back of the hand in preparation for the fat tissue transfer. A blunt, single use disposable injection cannula (tube) is attached to a syringe containing the prepared fat tissue. Through a pin-hole-sized incision to the skin, the needle is used to evenly distribute the fat tissue throughout the back of the hand (dor-sum), fingers and wrist.

It is particularly important to account for the valleys be-tween the tendons and metacarpal bones by injecting more volume in these regions. It is also important not to disrupt the veins and tendons during the injection process.

Tiny droplets of adipose tissue (1/10 of 1 cubic centime-ter) are injected into various crisscrossing tunnels within the hand to create a smooth and uniform contour. Placing small droplets of fat maximizes contact with capillaries, which helps the fat tissue adapt to its new environment.

RecoveryThe pinhole-sized access incisions are so small that they do not require stitches. To maximize comfort, it is recommended that patients wear some type of compressive undergarment in the area from which the fat tissue was taken.

Post-operation, patients are given activity instructions and a prescription for a mild pain medicine. Patients return for follow-up visits several days after the procedure and then at weekly intervals for the first month. They are then seen at three months, six months and one year.

FeedbackPatient evaluation is very positive. The following observations are common from those who have undergone this procedure: • Itiseasytotolerate.• Thehandswereimmediatelyrejuvenated,andtheef-

fect is long-term. • Thequalityandtextureofthe overlying skin has improved.• Ageandsunspotshavedisappeared.• Prominentveinsandtendonsonthebackofthehands

have vanished. n

Randy Miller, M.D. is a board certi-fied cosmetic and reconstructive plas-tic surgeon. He is an internationally recognized leader and innovator in cosmetic surgery and a pioneer of stem cell procedures. Dr. Miller is a clinical professor of plastic surgery at the University of Miami. He previously served as president of the Miami Society of Plastic Surgeons and the Florida Society of Plastic Surgeons. For more infor-mation, visit millerplasticsurgery.com.

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spa|turning back the hands of time


SPA

NEW

S

TIGHT AND TONEDTei Spa® Essentials Inc. has launched the Slim-U-Lite® Body Contouring & Massaging Tool. The Slim-U-Lite is a lightweight, versatile handheld massaging tool to be used when showering with body cleansers and scrubs, or out of the shower with body serums, creams or lotions. This tool is ideal for massaging the arms, abdomen, thighs, hips, around the knees and ankles. It helps exercise muscle and stimulates blood circulation, thus reducing cellulite and fat accumulation, says the company. The result is a slimmer, firmer, more toned body shape. teispa.com 818.772.8686

BODY BOOSTER The Body Acid Peel from Rhonda Allison provides tissue repair from photo-aging and skin deterioration specifically for the body. The professional strength corrective serum uses a blend of L-lactic, salicylic and citric acid to exfoliate, promote cell turnover, rejuvenate and deliver a potent dose of antioxidants to the body, says the company. rhondaallison.com 866.313.7546

HAPPY FEETCentre for Beauty (CFB) is now a distributor of foot care products. CFB carries products from Footlogix, Medilogics, Micrylium, Showaflops and North American School of Podology. Located in Florida, CFB sells to salons, resorts and spas throughout North America. The owner of CFB has been involved in the beauty industry since 1987 as a licensed nail technician, salon owner and educator. cjscentreforbeauty.com727.249.3917

HANDS-FREE HEALINGGive your clients a luxurious relaxing or deep tissue bamboo massage that is easy on your hands and wrists. Bamboo-fusion® offers everything you need for a unique treatment using warmed bamboo sticks of various shapes and sizes. Bamboo sets and DVDs are also available for facial massage, which utilizes delicate bamboo sticks designed especially for the contours of the face. bamboo-fusion.com727.866.2183

BODY,EQUIPMENTAND SUPPLYPRODUCTS

MORE NEWS


SPA

NEW

SDISCOLORATION DETERRENT Vivant® Skin Care has launched a sub-brand of body bleaching products called Miami Bleach by Vivant. Body Bleach is a product uniquely formulated to treat and prevent body discoloration while moisturizing, says the company. Key ingredients include glycolic acid, vitamin A propionate and licorice root extract.VivantSkinCare.com 800.984.8268

INCREDIBLE INCH LOSS The Slimming Body Wrap from Majestic Skin & Massage is a natural, infrared light therapy body treatment that produces fat and inch loss, increases metabolism and eliminates cellulite through cellular detoxification, says the company. This new treatment is relaxing for the client and profitable for the spa!majesticskinandmassage.com407.302.5552

SILKY FEELLa Seta™ wax from New Beginnings is a full line of hair removal products, including pre- and post-care and wax accessories. The hair removal formula is made from the purest all natural ingredients, and moisturizes and nourishes skin with vitamins A, D and E, says the company. It heats at a low temperature, comes in multiple flavors, is hypo-allergenic and soothing to the skin.best-wax.com 877.236.9184

BODY,EQUIPMENTAND SUPPLY

PRODUCTS

ISLAND ESCAPESouth Seas® Skin Care is excited to introduce Black Pearl Sand Scrub to their body care line! It leaves your clients’ skin feeling invigorated and detoxified, says the company. This panacea of body scrubs is infused with sands from Tahiti and Bora Bora, along with natural enzymes and activated charcoal. southseasskincare.com 970.461.9200

be agelesswith the newPerfecting Neck & Décolleté

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time-outs, watch replays and plan game strategies. You also have a team, and if you want to win, you need to spend time coaching and training that team!

Not only do you need to train your team, but you need to continually improve your own skills as well. Over 80 percent of Fortune 500 companies provide pro-fessional coaching to their management team. Coaching companies and individu-als can lead to increased profits, higher market share and greater success.

Here are some strategies to get your team and your business in great shape! Create two training tracks to teach your team.

1. Business training• Revenue generation: How to in-

crease service and retail revenue • Marketing: How to sell oneself

while cross-promoting products and treatments

• Upgrading treatments: Promoting series and memberships at the spa

• Guest relations: Increasing client retention rate

2. Technical knowledge• Treatmentprotocols• Product knowledge:

Services and retail• Guest experience: Rituals

Develop healthy business habitsTrainingscheduleDevelop a training calendar and pub-lish it for employees. Training sessions can be as short as 45 minutes. Getting your team into the habit of training is essential for success.

BUILDINGADREAMTEAMREQUIRES work. If you want one, you must invest in recruiting, hiring and training your employees.

Being “fit” takes a lot of work. No-body gets a beautiful physique without spending many hours in the gym every week. Likewise, no business or team is successful without many hours of train-ing. The performance of your business is a direct reflection of the time you spend training your team. Be honest. How much time do you designate per week to train your team? Do you have a training cur-riculum in place? Who is responsible for training your spa team?

Building a dream team starts with a great coach! For a business to succeed, effective systems need to be in place. Then, continue training staff on following those systems until they are perfected. Spa leaders need to put their coach hat on more often. This builds the foundation for a strong, fit team that increases prof-its and attains higher levels of success.

Winning sports teams spend a lot of time training and sharpening their skills. Coaches are always on the floor watch-ing and supporting their teams. They call

TrainingagendaBeing prepared with an agenda and a purpose portrays a professional image to your team and keeps them engaged.Evaluating trainingIt is always wise to evaluate your train-ing sessions to ensure they are pro-ductive, and to obtain feedback from employees.Assistant coachIn the world of sports, the head coach has assistant coaches to help. Who are your assistant coaches? If you do not have any, now is the time to develop some key players to assist you.SettinggoalsDoes your team know what is expected of them? Do you have goal setting ses-sions every month? Do you measure the results?Measuring resultsNot measuring results is like playing in the Super Bowl without keeping score. Setting goals and measuring results is the only way to run a successful business and evaluate your team’s performance.

Building a dream team requires self-discipline, motivation, dedication and consistency. If you invest time in team development, your business will thrive. n

Dori Soukup is an executive coach, author, professional speaker and the founder of InSPAration Management. She speaks at conventions all over the world and hosts public and private seminars. Her Spa BizTools and strat-egies have helped thousands of spa professionals experience exponential growth and profits. She can be reached at [email protected].

by Dori Soukup

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business

ONLINE RETAILING

Is it helping or hurting your spa business?

BY DIANE BUCCOLA

THEREISNODENYINGIT.ONLINERETAIL-ing is here to stay. It is an easy, convenient and cost-effective method for both shoppers and retailers.

Online retail sales in the U.S. continue to grow at a rapid rate and steal market share from traditional stores, as more and more con-sumers are shifting their spending habits away from traditional brick and mortar stores and go-ing instead to retail websites. Thanks to lower prices, greater convenience, broader product selection and in-depth information, the deci-sion to shop online is simple.

However, spa professionals have many different opinions as to how, where and to whom professional skin care products should be sold. Pierrick Dutton, a professional skin care industry expert with Kline & Company, says, “We are seeing a growth of 15 to 20 percent in online sales of professional skin care products in the United States.”

As spa businesses and the technology world continue to evolve, we too must change. Estheticians and spas must offer their clients the ease of ordering online. However, there are plenty of spa professionals who are against it. They argue that online sales of professional skin care products to the general public are not only hurting their businesses, they are also unsafe for consumers.

Theesthetician’sroleEstheticians must analyze a client’s current skin condition before beginning treatments and/or recommending products. This process typically involves an intake procedure in which the cli-ent’s medical history is discussed. The estheti-cian is then able to tailor treatments according to the client’s individual needs. However, the esthetician’s responsibility does not end there.

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business|online retailing

Even more important is the home care regi-men that an esthetician recommends to his or her clients. These skin care products are pur-chased at wholesale cost from professional skin care companies and have highly active ingredi-ents that require advanced product knowledge to fully understand their intended use. Many would say that it is irresponsible for these prod-ucts to be sold to the general public without the consultation of a trained esthetician.

Estheticians and spa owners go to great lengths to educate themselves and their em-ployees about products, ingredients and skin conditions. Clients rely on their expertise to eval-uate their skin and recommend proper care. A client’s home care regimen will likely need to be adjusted at various times throughout his or her life. Estheticians need to guide them through these changes and adjust their home care pro-tocols as needed.

Without an esthetician’s guidance, a consumer is left to assess their own skin care needs. For ex-ample, an online shopper may believe they have dry or sensitive skin, which a trained esthetician would know is likely caused by the use of the wrong product for her skin type. Without interven-tion by an esthetician, the uninformed consumer will repeatedly purchase an unsuitable product and continue to abuse their skin.

Is there a solution?In a perfect world, all consumers would seek con-sultation with a trained esthetician before purchas-ing professional skin care products. This would strengthen the esthetics business by bringing in more clients, more retail sales, safety for consum-ers and healthier skin everywhere! However, this is highly unlikely.

In the past, providing great services and qual-ity skin care products was enough to retain cli-ents, but things have changed. These days the relationship we build with our clients has become vital to our success. To remain competitive, more effort must be put toward deepening relation-ships with clients.

How to deepen client relationships• Continuallyeducateyourselfaboutnew

treatments and products.• Attendprofessionaltradeshowstokeep

abreast of changes and improvements in the world of esthetics.

• Communicatewithyourclientsregularlyvia newsletters or emails about new products, ingredients, treatments and general skin care education.

• Maintaingoodrecordsabouteachclient’shistory to show you care.

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AN ONLINE SHOPPER MAY BELIEVE THEY HAVE DRY OR

SENSITIVE SKIN, WHICH A TRAINED

ESTHETICIAN WOULD KNOW IS

LIKELY CAUSED BY THE USE OF

THE WRONG PRODUCT FOR

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• Explainthatnon-professionalproduct reviews on a website can be unreliable.

• Includeaclientshoppingpageon your company website so clients can easily replenish their home care supplies. However, to protect your esthetician license and consumer safety, this should be a password-protected page so that only those whom we have properly evaluated will have access to the products.

• Makepurchaseseasybyaccepting all forms of payment.

• Includeproductsamples,anewsletter or “for clients only” promotional materials in their shipments.

• Giveclientsvalue.Forexample,eliminate shipping charges. If you slightly raise your facial treatment prices, you can easily compensate for any income lost from waiving shipping fees.

• Offeranin-houseaccountasanadded benefit for your trustworthy clients. Charges will remain on their account for whatever time period you specify to provide credit card information or mail in a check.

• Personaldeliveryisalsoanicetouch, if it is convenient for you. Client loyalty depends upon the per-

sonal attention you give your clients. Make it a priority and you will be re-warded with client trust, which creates a bond that cannot be broken by a dis-counted product from an online store. n

Diane Buccola has been a li-censed estheti-cian in California since 1998. After selling her day spa in 2004, she opened her own practice, and now frequently works as a consultant and trainer for estheticians. Buccola also man-ages the popular SpaBizBoard. She is the director of the National Aesthetic Spa Network for California.

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• Regularlyadjustyourclients’homecare regimens to suit their needs. This will get them into the habit of always looking to you for product recommendations.

How to retain clientsSome professional skin care companies have tried very hard to keep their prod-ucts off online retail sites, but the pro-cess is becoming more difficult. Not only are we losing the ability to adequately

evaluate and advise clients on proper home care, we are also losing a lucra-tive part of our business.

Preventative clients from straying to online retail• Educateclientsaboutthe

possibility that products purchased online from other sources could be diluted, expired, improperly stored or even counterfeit.

business|online retailing



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business

ISITABOONORABUST? FINDOUTWHATINDUSTRYEXPERTSHAVETOSAY

THEDIGITALAGECONTINUESTOIMPACT nearly every aspect of our lives. Sometimes tech-nology can be beneficial, while other times it is frustrating. When it comes to product sales, consumers are inundated with information to process prior to making a purchasing decision. However, the Internet has empowered consum-ers to be better informed.

For spa or salon businesses, the profit mar-gin is significantly impacted by product sales. Determining where and how clients make pur-chases is crucial for success.

Here is what spa industry experts had to say about the effect that online skin care sales has had on their business:

Q:HAVEONLINESALESOFSKINCAREPRODUCTSHURTOR

HELPEDYOURBUSINESS?

GRANTBRUCE,DIRECTOROFSPAANDFITNESSOPERATIONSATTRUMPINTERNATIONALHOTEL&TOWERINCHICAGO,IL

A:There will always be the concern about online sales hurting spa profits. In today’s

world, having online sales can both hurt and help you. When you look at some of the top leaders in the skin care world for spas, these companies not only have great products and brand recogni-tion, they also partner with companies of similar values. If you have a truly good partnership with a company, you should have placement on their website. This lets loyal guests know they can visit your spa for a treatment.

The brand should also offer to promote events for your spa. This helps drive more rev-enue, both in the treatment room as well as in retail. When you have this great partnership, companies can also offer a percentage of online sales to the spa by having guests enter a special code showing that the spa directed them there.

Online sales can hurt a spa if they are not receiving proper support from the brand they are carrying. The relationship between the spa and skin care line is essential. It is important for the spa to understand the company’s vision. For example, the spas should know whether they prefer focusing their attention on retail sales at department stores versus giving sup-port to their spas.

BY TERRY HERMAN

continues

Q & AONLINE SKIN CARE SALES


business|online skin care sales Q & A

I feel that a large portion of our guests want to understand what the product does, how they should feel when applying the product and what the results will be. This way they will continue to visit the spa to make a purchase and receive one-on-one attention that big de-partment stores cannot offer. Consumers are wanting more and more knowledge about what is available to them. I feel that consumers will ultimately return to the spa to purchase their product if they have developed a relationship with the spa and trust that they will be treated as an individual—not a number.

BONNIECANAVINO,FOUNDER ANDCHIEFEXECUTIVEOFFICER, RED CHERRY GROUP

A: There is a miscommunication between what our professional spa skin care manu-

facturers say and what they actually do. As an owner, you have the right to follow the crowd or design your own unique spa offerings.

Right now, most spa businesses are allowing manufacturers to take control. As a company offering three professional spa brands, we have taken a stand not to sell online through our website or others. We only sell the finest profes-sional spa products and treatments that reflect our mission. We stand behind our clients—not in front of them.

HEREISWHATIHEARFROMCLIENTSONTHESUBJECT:• “Mystaffdoesnotsellmuchretail,

because clients can buy my professional spa skin care products online and in big box stores with coupons, and get lots of bonuses.”

• “Icannotcompetewiththewebsitesthatsell my spa skin care lines, because the manufacturer does not offer me the same deals and bonuses.”

• “Ourclientscomeforfacialsonly.Theybuy our products cheaper elsewhere.”

• “Iwanttoofferanexclusiveproductthatis only sold to the spa industry. I am tired of lost revenue and seeing my investment sold by obscure websites.”

• “Iamtiredofnotfeelingthatwhatweoffer is special and more professional than what is sold on the Internet.”

BRENNANE.EVANS,MANAGINGDIRECTOR,WELL&BEINGATWILLOWSTREAMSPA

A: We have been fortunate to not see any negative impact from this emerging

trend. We are partnering with some of the best, most innovative companies on the market today. Some of their products are available online or at high-end luxury retail stores. However most are readily available in our own retail boutique. We believe that the first step is to engage a guest with a beautiful service, followed by education from our team of experts on what product selec-tions would be best for their skin type based on their service experience. We also have a “refill, resell” program that we share with our guests. The program lets guests know that when their product runs out we are happy to refill it and mail it to them domestically. Being proactive on the front end allows us to create a relationship with our guests.

We also have partnerships set up with most of our vendors to do online fulfillment. Our team receives recognition or incentives when the order notes that the consumer was first in-troduced to the products here at the spa. This reinforces brand partnership and recognition. Our retail philosophy is that if you saw it here, experienced it here, felt it here, ate it here or used it here, you can buy it here!

SUNNYGRIFFIN,FOUNDERANDCHIEFEXECUTIVEOFFICER,ASTARASKINCARE

A: There has been a huge shift in sales from the spa to online. Our online sales have

steadily increased and our spa sales have steadily decreased. When the economy tanked, a lot of spa-goers turned to do-it-yourself at home treatments. Spa services are considered a luxury and not a ne-cessity. However, people do not want to give up looking good, hence the increase in online sales.

CELESTEHILLING,FOUNDERANDCHIEFEXECUTIVEOFFICER,SKINAUTHORITY

A: Online sales of skin care definitely help the skin care industry. When selling on-

line, there is great opportunity for a brand to educate consumers on the benefits of a healthy skin lifestyle. Consumers want convenience. Selling online meets consumers when, where and how they want to be reached.

Some prefer a brick and mortar

location, while others prefer to go online. Both are viewed as a

convenience for different reasons.

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MICHAELTOMPKINS,CHIEFEXECUTIVEOFFICER,MIRAVALRESORTANDSPA;EXECUTIVECOMMITTEECHAIRMAN,INTERNATIONALSPAASSOCIATION

A: Online sales of skin care products have not affected our spa product sales. The

spa customer makes the decision to purchase a product after experiencing firsthand the re-sults from a treatment with our esthetician. The purchase is often an impulse buy based on that experience. Therefore, follow-up product sales after the initial buy are more often purchased at home and rarely again from our destination spa. I also feel that the industry has benefited from online sales simply by awareness alone. Online skin care products are a risk, while a pro-fessional service provider chooses what is best for your skin in the spa setting. In other words, online sales providers are paying for the mar-keting but spas reap the results, as women are very careful about what they put on their skin.”

In closing, making a purchasing decision is all about choices that ultimately impact the bottom line. These choices include where the consumer goes to make their purchases. Some prefer a

brick and mortar location, while others prefer to go online. Both are viewed as a convenience for different reasons. Other factors may include the economy, brand identity, loyalty or trends.

Considering the growth of online sales for all types of businesses, it does not seem that this option will disappear. Spa businesses should consider offering more favorable or unique ways to attract new clients and retail customers, and also maintain their existing customer base. n

Terry Herman is a rec-ognized expert in the spa industry. As a writer and blogger, she cov-ers business, manage-ment, operations, cus-tomer care, treatments and trends. Herman is also a management con-

sultant and motivational speaker. She serves as group manager for The Spa Buzz LinkedIn group, and is a member of the EXPERIENCE |PREMCHIT Journeys in Retreat to Wellness advisory board. Herman can be reached via email at [email protected].

Considering the growth of online

sales for all types of businesses, it does not seem that this option will disappear.


business|online skin care sales Q & A

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SOCIALMEDIAISIRONICALLYTHE most popular “place” to hang out these days. The days of heading to the movies, the mall or even the club

are disappearing, as technology has taken over. People are constantly sharing their daily lives and ideas, viewing pictures and receiving the latest updates from their social circles. Did you know that Facebook has over 1.2 billion active monthly users worldwide? Engaging current and potential customers in conversation, in the place where they hang out, is a concept your esthetics business should capitalize on.

At this point, you may already have compa-ny pages set up for Facebook, Twitter, LinkedIn and Pinterest. If not, however, these sites are a great place to start. These are the four most popular social networking sites, according to Alexa Global and U.S. Traffic Ranks. The pages are relatively simple to create, post to

and monitor on a daily basis. While each site has different options, here are a few basic el-ements to consider including when creating any social media page.

Title/UsernameCreate a clear, concise title or username for your page that is similar to your business name so customers can find you easily. Many sites do not allow you to change this later, so be sure to choose a name that best represents your brand.

Profile imageUpload a profile picture that appears clear, even as a small thumbnail image. Logos work well and allow users to easily identify your content throughout the site. On Facebook and Twitter, you can visually promote your brand by adding cover or background images that coordinate with your logo. This establishes a profile tone.

Contact informationConsumers should be able to locate your website and contact information with ease. Include direct links to your website and email, as well as a phone number and address if applicable. 4

Invite users to your site and engage them in

conversation about your brand

BY LOUIS SILBERMAN

social media


business|social media

AboutThe “About” section of the profile page dis-plays your tagline along with a brief summary, describing what makes your esthetics business stand out. In many cases, this description is au-tomatically displayed when others share a link to your page, so make sure it is compelling.

Now that you have a few pages set up, how do you know what kind of content to post? The key is to make sure all posts are both catchy and relevant to the spa/skin care industry. Here are a few helpful hints:

• Postabriefteaserorcertainfacts about a treatment, then follow up by listing a call to action!

• Sharesuccessstoriesortestimonialsabout your business.

• Encourageexistingfollowerstosharestoriesand videos to help spread the word.

• Keepcontentrelativetothetimeofyear. For instance, our spa had a weight-loss special in January because so many people want to lose weight as a New Year’s resolution.

• Makecontentcatchytograbusers’attention. Starting with a question is often

effective. For example: “Do you want to lose weight but have no time for the gym?”

• Tellstoriesandpostphotosofyourstaff,students, clients or products. People like when a company is personal, as they are able to relate to it and develop an emotional connection.

• Keepvideosshort.Forexample,postaquick shot of a student doing their first treatment with a smile on their face.

• Ifpossible,postlivefromevents.Real-time posts are always more effective. Photos should be spectacular and eye-catching.

• Postdirectlinkstoblogs,articlesandspecials to increase traffic. It is important that the text is compelling enough that users want to click the link. For example: “Want to get rid of your acne before the holidays? We have just the right treatment for you!” Then include a link that readers can click on for more information.

• Linkallsocialmediasitestogether.Thismakes it easy and convenient for users to learn about your company.

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Make content catchy to grab

users’ attention. Starting with a

question is often effective. For

example: “Do you want to lose weight

but have no time for the gym?”



ContestsContests are a great way to increase visibility and followers. People love free things! For example, estheticians can post a question to visitors offering a skin care product or service to the first person to respond back correctly.

What if your company is small? A good example is a travel company that uses the power of images and social media marketing to spread its brand message. The con-test had users upload photos inspired by Carnival in Rio de Janeiro, and encouraged their friends to vote for their fa-vorite. The winner received a trip for two to Rio de Janeiro during Carnival. Within 30 days, the travel company’s fan count jumped from 4,000 to 16,000!

Engaging and interacting consistently with social media users is a vital part of an effective marketing strategy. You must respond to everyone in a timely fashion, including those who post a question or make a comment, whether positive or negative. The idea is to show people that you are an active participant and care what others have to say, good or bad. Oftentimes, users make negative comments about your busi-ness because they misunderstand something. That is your chance to clear things up publicly and directly in a friendly way.

The bottom line is this: It takes hard work, time and knowl-edge to optimize your social media strategy. Be committed to succeeding! n

Louis Silberman is president and founder of National Laser Institute, the largest cosmetic laser and medi-cal esthetic training center in North America. An expert in medical esthetics, Silberman is a medical spa owner and nationally recognized author, market-ing speaker and business consultant. Contact Silberman at 800.982.6817 or [email protected].

business|social media


Stepsforsocialmediasuccess1. Write valuable content

to engage your audience.2. Properly market your brand

by remaining consistent with logos.3. Link social media sites with

your website and publications.4. Hold contests with enticing

prizes to increase participation.5. Enhance images on your site

to attract more viewers.6. Use an effective monitoring

tool to analyze and track usage.7. Stay up to date with current and future

trends in technology.

Engaging and interacting consistently with social media users is a vital part of an effective marketing strategy. You must respond to everyone in a timely fashion, including those who

post a question or make a comment, whether positive or negative.

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REV022514

Skin Care for life inside and out



believe BYDAVIDSUZUKI

ON FEBRUARY 2, 2014, THE SEATTLE Sea hawks made Super Bowl history by defeat-ing the favored Denver Broncos 43-8, the third largest point spread ever recorded in Super Bowl history. This marked the first Super Bowl Championship for the city of Seattle, WA.

In an interview after the game, Seattle Sea-hawks quarterback Russell Wilson was asked how he felt about his small physical stature and lack of experience as a professional athlete com-pared to Peyton Manning. Russell responded, “I remember my dad asking me one time, and it’s something that has always stuck with me: ‘Why not you, Russ?’ You know, why not me? Why not me in the Super Bowl? So in speaking

to our football team earlier in the year, I said, ‘Why not us? Why can’t we be there?’”

Russell Wilson and the Seattle Seahawks proved to the world that the only thing stand-ing between a person and what they want in life is the will to try, and the faith to believe that it is possible. Whether you are a sports fan or not, this story is inspiring and reminds us of the reasons behind many of the choices we have made in our lives.

Don’tstopbelievingExperts suggest that for every time you say that you can, there will be no less than 10 others who say that you can’t. This is not to say that you should

IN YOURSELF

WHY NOT YOU?

Experts suggest that for every

time you say that you can, there will

be no less than 10 others who say

that you can’t.


business

not consider friendly advice, only that you should remember three simple words: Why not me? Who are these people who are so wise to know what is possible and not possible in this world anyway? And why would it seem logical to adhere to an-other’s beliefs rather than your own?

A decade ago in the world of skin care, we were told that a proper skin care service could not be done outside the treatment room or in less than 90 minutes. Today, the fastest growing trend in our culture is convenience and practi-cality. In the world of skin care, this translates to quick mini-services with handheld tools. Outside the treatment room, it is services ranging from 10 to 30 minutes. It is essentially the text messaging continues

of skin care, and it works! Just as importantly, it addresses the demand of today’s culture.

Four decades ago, we were told that a fa-cial could only be performed with the use of our hands, and that technology simply had no place in the world of skin care. Today, technol-ogy defines skin care. This is not to say that it has replaced the need for our hands or sense of touch, only that technology has enabled us to achieve amazing skin health, faster and better, in the same way that technology has champi-oned our culture as a whole.

The underlying message here is to continue to look forward. Be an early adopter of new

Remember three simple words: Whynotme?

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business|believe in yourself

and better ideas of how to achieve excellence. Evolve your experiences, combine them with what you know and open your mind to limit-less possibilities.

TribesWhen the Seahawks returned to Seattle, nearly a million fans took to the streets to celebrate the Super Bowl championship. The city literally shut down to celebrate, with everything from schools to businesses closed. The contagious energy of camaraderie and team pride was something that I had never witnessed before in my life. We were a unified tribe.

I cannot remember a single interview where one of the Seahawks did not thank the 12th man for their support and making the win possible. For those of you who are not familiar with who or what the 12th man is, it is us—the Seahawk fans. We believe that we are part of the team, and we are! Because we believed that we could become champions and that we, the 12th man, could make a difference. And we did. With pur-pose and belief, a tribe will form. continues

Your tribeYour employees and your clients are your tribe. It is human nature to belong to many tribes, whether it includes family, friends, sports, hob-bies, work or businesses that we frequent. The broader the commonality that brings a tribe to-gether, the larger growth potential the tribe will have. At the same time, it is usually the more specific and definite commonalities that grow stronger, more loyal, long-term tribes. The lat-ter is what you are looking for when building your business tribe.

Being definite does not require you to make a political statement about the world that we live in, as you see many celebrities do once they have reached the podium. It does, however, require you to define your belief about your business model. This includes the products that you retail, the services you offer, the technology you use and what your clients can expect from you. Just as importantly, it includes what you expect from your clients in an effort to achieve excellence. The more ways that you can com-

It is usually the more specific and definite commonalities that

grow stronger, more loyal, long-term

tribes. The latter is what you are looking

for when building your business tribe.

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municate your beliefs consistently via signs, tweets, posts and mailers, the more rapidly you will see your tribe begin to form. Remember that your client is not everyone. Marketing is really the art of creating a reaction, with the hopes of encouraging those who like your ideas to head

in your direction. Those who do not can head in the opposite direction. As your tribe grows, remember that you exist for one reason and one reason only, because of them. Always let them know this, that they are your 12th man!

Be realAs the leader of a tribe, remembering that you are a person (and reminding your tribe of this) is a good thing. People relate to people, not titles. As a skin therapist, making your clients aware of what your home care regimen looks like, what professional services you have, as well as skin care challenges you face yourself helps them relate to you as a person. Your regimen may not be correct for them, however it represents that you practice what you preach and shows your passion for what you believe. It also gives them insight into how you create and carry out unique strategies to realize amazing skin. In short, you make a connection with them as a person, which will make them a loyal client for life.

Henry Ford said it best: “Whether you be-lieve you can, or believe you cannot, you are right.” The power of belief is not only amazing, it is a necessary attribute for success.

So ask yourself the simple question: Why not me? A great clientele, thriving business, talk of the town for skin care, profits and success … Why wouldn’t you believe you can achieve all of these things?

Believe in yourself, realize what you are capable of, and what you are meant to accomplish! n

David Suzuki, president of Bio-Therapeutic, Inc., has been an active licensed member of the esthetics industry for more than 18 years. He is an authority on technol-ogy and regulatory is-sues, including FDA sub-mission and acquisition. Suzuki serves as an ad-visor to institutions and state boards, writes for numerous industry publi-cations and journals and conducts educational seminars and classes. E-mail him at [email protected] or visit bio-therapeutic.com.

business|believe in yourself

So ask yourself the simple question: Why not me? A great clientele, thriving

business, talk of the town for skin care, profits and success … Why wouldn’t you believe

you can achieve all of these things?


PLEASEVISITUSATTHEINTERNATIONALCONGRESSOFESTHETICS&SPA,MIAMIBEACH,FL,BOOTH1101

FASHIONFORWARDÉminenceOrganicSkinCare was backstage at the Fall/Winter2014Mercedes-BenzFashionWeek in New York City in February. Renowned celebrity makeup artist Gucci Westman used a variety of Éminence products on models for the Rag & Bone Fall/Winter 2014 runway show. Gucci Westman has been an enthusiastic advocate for the brand, frequently using Éminence products for her long list of celebrity and editorial clients. Rag & Bone models were the first to experience the Arctic Berry Peptide Radiance Cream from Éminence, which launched to the public on March 1, 2014.eminenceorganics.com 888.747.6342


MORE NEWS

COMMERCE,TRADE,INDUSTRYAND PEOPLE

BIZ

NEW

SPREMIUMPACKAGINGHydroPeptide® has updated the look and feel of their anti-aging line in time to celebrate the peptide-focused skin care brand’s 10-year anniversary. The cosmeceutical range is now available in four micro-collections in sleek new packaging, featuring over 60 peptides including a proprietary peptide preservative. hydropeptide.com800.932.9873

EXCITINGEXPANSIONEsthetics Global is a distributor of high quality products, providing confidence, reliability and innovation. Looking ahead, Esthetics Global has added products with a new dimension of efficiency and a fresh concept of esthetics for professional use, says the company. estheticsglobal.com800.706.1048

PROFESSIONALRESOURCEAWAdvancedSkincareTrainings(AWST) offers beauty and medical professionals hands-on classes in order to succeed in the industry. Along with educational trainings, AWST is the leading distributor for the exclusive skin care lines Oxynergy Paris and Fusion Mesotherapy, says the company. AWST also provides financing options for the latest medical and beauty equipment available.awskincaretraining.com954.973.5799


CUTTING-EDGETECHNOLOGYRezenerate offers a cutting-edge procedure and product line that utilizes nanotechnology for pain-free delivery of nutrients to skin. Decreased fine lines and wrinkles, reduced acne and significantly lightened and diminished sun spots are among some of the initial benefits. In the days following the procedure, clients see marked improvements in the overall clarity and texture of their skin as dead cells fall away and a new layer of healthy, glowing skin is revealed, says the company. rezenerate.com754.800.4ZEN

TEAMSPIRIT!Bio-Therapeutic is proud to be part of the 12thManinsupportoftheNFLSuperbowl48Champions,theSeattleSeahawks. Located blocks away fromCentury Link Field, Bio-Therapeutic feels the energy every game day and isproud to join the cheers of the 12th Man.bio-therapeutic.com800.971.6438

COMMERCE,TRADE,INDUSTRY

AND PEOPLE

BIZ

NEW

SVIPEVENTSPONSORLe Mieux Cosmetics presented guests of Next Artists Fashion WeekBeautyLounge with the popular Collagen Peptide Serum and Peptide Foam Cleanser. Le Mieux was the exclusive skin care sponsor of this Fashion Week event, which took place at Dune Studios in New York City on February 6, 2014. Sixteen trend-setting makeup artists applied various Le Mieux products to help smooth out and brighten complexions to make the makeup application easier. After being pampered, guests received blowouts, makeup application and brow grooming. The glamorous guests also received a gift bag, which included the Le Mieux Collagen Peptide Serum and Peptide Foam Cleanser. LeMieuxCosmetics.com888.327.8188

SCIENTIFICSUPPORTWith more than 10 years of experience, Mesogold™ Beauty Supply has been characterized as a company that provides solutions with technical and scientific assistance to the needs of medical and cosmetic centers, whose purpose is looking after the welfare of their patients. They provide alternatives based on quality and safety. Their products, materials and innovative equipment are always accompanied by professional advice, says the company. mesogoldbs.com305.640.5913


da and diet. Ovarian inflammation and hormonal imbalance, including stress, can also cause fat cells to release toxins. These toxins are often sent to the skin for removal, triggering inflammation/acne to appear. Internal supplements can make a huge difference for this condition. These supplements, including frequency en-hanced water (to ward off pathogens), anti-fungals, probiotics, colon cleansing treatments and other detox regimens help address the root cause of acne.

HyperpigmentationHyperpigmentation is primarily caused by damage to the Dermal Epidermal Junction (DEJ), the area where scar tis-sue builds up between two layers of the epidermis and dermis. However, melasma comes from liver damage. Women on birth control and those who get pregnant after age 30 (the age at which the liver’s tolerance is reduced) often develop some liver damage from the abnormal levels of hormones. Taking supplements such as milk thistle can help improve liver health.

OUR BODIES ARE CONSTANTLY trying to tell us when something is wrong. These symptoms can come in the form of indigestion, headaches, dizziness, fatigue or other symptoms. Part of our intelligent design is the body’s ability to give warn-ing signs. As spa professionals, we have an open view of the internal workings of the body, since the skin reveals so much about internal imbalances.

Internal wellness is one of the fastest growing categories in skin care because the two are interrelated. While we are still in the early stages of understand-ing why and where the body provides skin signals, there is no question that ingesting the right internal supplements improves skin conditions. Supplements are harmless, which is why I believe they can potentially be substituted for pre-scription medications.

Here I share some examples of spe-cific skin conditions and clues the skin provides for proper treatment.

RosaceaRosacea is most often connected to di-gestive health. Redness at the tip of the nose can mean that the client drinks hard alcohol, as the rosacea could be caused by alcohol esophagitis. Redness on the side of the nose is most likely due to acid reflux. Redness on the cheeks is usually indicative of candida or related to irritable bowel syndrome (IBS). Internal wellness supplements, including water enhanced for digestive health with probiotics and digestive enzymes, improves the skin from the inside out.

AcneAcne is caused by toxins. In my opinion, bacteria and oil are only components of acne. Toxins primarily come from candi-

However, I have discovered a special ex-tract from sweet wormwood that actually reverses liver damage, with the melasma going away permanently in most cases.

Mature skinAging skin is influenced by the health of the body’s immune system. This makes the process of choosing the right internal wellness supplements difficult, as the list of supplements to treat the immune system is quite extensive. Supplements contain-ing vitamins and minerals that detoxify the body are helpful, as well as anything else that strengthens the immune system. The extract from sweet wormwood oil appears to be universally beneficial to the body, so it can be used as well. The challenge lies in determining the aspect of your cli-ent’s life that is causing damage to their immune system, with stress being one of the most common factors as well as one of the most difficult to overcome.

The financial benefits of adding inter-nal wellness into your spa can be quite significant. Clients are buying wellness products anyway, so why not be their source? It takes a little bit of education, especially for your staff, but it is time well spent. Internal wellness is the fastest grow-ing category in spas around the world. n

Ben Johnson, M.D. is a physician, in-ternationally renowned educator, en-trepreneur, inventor and outside-the-box thinker who has spent most of his career in esthetics. He is the founder and formulator of two innovative and successful skin care lines, most recently Osmosis Skincare. Dr. Johnson is the creator of groundbreaking supplements that have significantly improved the health and appearance of many indi-viduals around the world.

by Ben Johnson, M.D.

being well within and on the skinorganic & wellness

Women on birth control and those who

get pregnant after age 30 often develop some liver

damage from the abnormal levels of hormones.

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organic & wellness

WELLNESS SUPPLEMENTSHELP YOUR CLIENTS FIND THE CONNECTION TO A HEALTHIER MIND AND BODY THROUGH SUPPLEMENTS

WHAT IS WELLNESS? THE WORLD HEALTH Organization defines wellness as “a state of com-plete physical, mental and social well-being.” The majority of Americans have a strong discon-nect when it comes to embracing their ability to “heal” themselves. The idea of wellness has become a foreign concept in our society. These days, health care seems driven by a system of suppressive therapy and disease management rather than disease prevention. If we continue to ignore the intelligent design of the human body, we limit our ability to use the abundant resources available within it. Our systems were designed to work together cohesively. By de-veloping a deeper relationship with our bodies, we empower ourselves to change our lives. If we divorce ourselves from the idea that we can’t control our health, we can start to understand our own miraculous healing potential.

Often times I am asked how wellness be-came an integral part of my life. I always explain it is my early exposure to healing spa rituals, herbal therapeutics and holistic nutrition. These experiences provided the catalyst that made

wellness not only a part of my lexicon, but my lifestyle as well. Adopting and implementing wellness into my daily life has enabled me to make lasting changes to my health and provided me the building blocks to influence others, both personally and professionally.

It is important to remember that as estheti-cians, we are health care professionals. It is our responsibility to maintain the health of our cli-ents’ skin. Research has shown the link between diet, environment, toxicity, systemic imbalance and disease. While we are not physicians, we have the ability to provide and recommend ser-vices and supplements that support the body’s overall homeostasis and detoxification efforts.

Chlorella vulgarisThe green superfood Chlorella vulgaris should be near the top of your list of wellness supple-ments. This single-celled green algae is rich in concentrated nutrition. Dr. Christine Schaffner, N.D., owner of Bella Fiore Organic Med Spa in Seattle, WA agrees.

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THE GREEN SUPERFOOD CHLORELLA

VULGARIS SHOULD BE NEAR THE TOP

OF YOUR LIST OF WELLNESS SUPPLEMENTS. THIS SINGLE-

CELLED GREEN ALGAE IS RICH IN CONCENTRATED

NUTRITION.

BY DANIEL CLARY


organic & wellness|wellness supplements

“I consider it a great alternative to the tra-ditional multi-vitamin for its rich chlorophyll con-tent, plus it contains complete protein and un-saturated fatty acids,” she says. “It also has the capacity to strongly bind heavy metals and other toxins and remove them from the body.”

MagnesiumMagnesium is another important mineral that should be included on your list of wellness sup-plements. It is one of the most important, yet

IT IS IMPORTANT TO REMEMBER

THE BASICS OF WELLNESS

PRINCIPLES TO GUIDE YOUR

CLIENTS TO A LIFE OF HEALTH AND

HAPPINESS.

IT IS IMPORTANT TO SELECT CLEAN, HIGH-quality supplements. No binders, fillers, hexane solvents or radiation should be present. It is best to find a trusted naturopathic doctor or holistic medical practitioner for advice.

Chlorella vulgaris12 - 20 tablets per day (can vary based on main-tenance or therapeutic dosing) before meals.

Magnesium bath soak2 cups magnesium chloride bath flakes

2 cups baking soda

15 - 20 drops lavender essential oil

Add all ingredients to a warm bath and soak for at least 30 minutes once a week.

Omega fatty acidsChoose clean, mercury-free fish oils and/or veg-etarian algae oil capsules filled with a complete array of omega-3 fatty acids (EPA and DHA).

Take 2,000 - 3,000 mg/day with meals.

ProbioticsChoose dairy-free probiotic capsules that pro-vide at least 3 billion colony-forming units (CFUs)

per serving. Lactobacillus helveticus, Lactobacillus rhamnosus and Bifidobacterium longum are best.

Take one or two capsules daily before meals.

Cacao superfood snacksOffer your clients this delicious, organic and raw snack while relaxing before or after treat-ments. This snack provides all the ingredients for proper nutrition: greens, magnesium from cacao and omegas from hemp seeds. 2 cups cashew nuts

1 ½ cups dates, chopped

½ cup virgin coconut oil, melted

½ cup cacao powder

¼ cup coconut nectar

¼ cup hemp seeds

1 tsp. cinnamon

1 tsp. chlorella or spirulina powder

1 tsp. sea salt

coconut flakes

Process the cashews and dates in a food pro-cessor until crumbly; do not over process. Put into a large bowl and add all remaining ingre-dients except the coconut flakes. Mix by hand until combined well. Form into bite size pieces, roll in coconut flakes and enjoy!

PROPER HEALTH STARTS IN THE GUT! BILLIONS OF MICROORGANISMS THROUGHOUT THE GI

TRACT HELP SUPPORT THE BODY’S IMMUNE SYSTEM.

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IMAGE’s innovative Vectorize-Technology™, the time-release process of ILUMA™, is like receiving 100 separate treatments in every single application. Vectorize-Technology™ works in layers,

delivering the right active ingredient at the right time, one powerful substance after another, giving skin cells individual, multi-step treatments every time you apply. No wonder it’s so effective.

IMAGE Skincare is an evidence-based clinical skin care company that delivers results.

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overlooked minerals in the body. Studies have shown that three quarters of Americans do not get enough magnesium in their diets. A lack of this vital mineral can lead to chronic fatigue, poor sleep, migraines, weakness, irritability and anxi-ety. Therefore, magnesium supplementation is important. Bathing in high quality magnesium chloride bath flakes once a week is a therapeutic and effective method of delivering magnesium to the body through the skin.

Omega fatty acidsOmega fatty acids are also key supplements for your list. Inflammation in the body can be a sign of aging. Omega-3 fatty acid supplementation, specifically Eicosapentaenoic acid (EPA) and Docosahexaenoic acid (DHA), helps synthe-size prostaglandins in the body that prevent inflammation. Although fat has often been portrayed as our enemy, healthy fat can be our friend. Lipid membranes protect each cell in the body, therefore eating the right amount of healthy fat actually nourishes, nurtures and protects cells.

ProbioticsProbiotics should complete your list of wellness supplements. One of the least recognized areas to address wellness is the gastrointestinal (GI) system. Proper health starts in the gut! Billions of microorganisms throughout the GI tract help support the body’s immune system. Improper diet and medications can drastically reduce gut flora, leading to imbalance. Flooding the system with a wide variety of healthy micro flora and fauna is crucial to boosting the immune system and regulating digestion.

Incorporating wellness into your spaWe have the opportunity to significantly impact the lives of those who seek our guidance. In today’s stress-filled and technology-driven world, we all must seek rejuvenation and balance. It is important to remember the basics of wellness principles to guide your clients to a life of health and happiness. n

Daniel Clary is a licensed esthetician, passionate entrepreneur and 13-year spa industry veteran. He has spent his career studying cosmetic chemistry, skin function, botanical medicine and holistic nutrition. He is currently the national educator for an innovative holistic skin care company.

OMEGA-3 FATTY ACID SUPPLEMENTATION, SPECIFICALLY

EICOSAPENTAENOIC ACID (EPA) AND DOCOSAHEXAENOIC ACID (DHA), HELPS SYNTHESIZE PROSTAGLANDINS IN THE BODY THAT PREVENT INFLAMMATION.

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Be BoldBe BeautifulBe Grande

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BEFORE AFTER

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GET YOUR CLIENTS ROLLING AROUND IN THE DIRT TO BOOST YOUR BOTTOM LINE


MUD BARFROM A FLUFFY MUD BATH TO A MUD WRAP or a mud massage, there are plenty of ways that spa-goers can experience the nourishing prop-erties of this dirty sludge. Mud is recognized for its healing and therapeutic benefits, because it detoxifies the skin and leaves behind beneficial minerals after it is rinsed off. Try adding these dirty treatments to your spa menu, and you may see a healthy gain in your balance sheet.

The tradition of slathering mud on the body goes back thousands of years, when mud treat-ments were frequently used throughout Europe to relieve arthritis. Today spas around the world are incorporating more mud treatments into their spa menus to fulfill guests’ desires for organic body ex-periences that firm, purify and calm the skin.

Detoxifying Mud WrapThe Spa at the Breakers Hotel in Palm Beach, FL features a Detoxifying Mud Wrap. This treatment uses a powerful blend of ocean cleansing mud and red algae to remineralize, moisturize and soothe overworked skin. First, dried seaweed is rehydrated to create a gel. This gel is then mixed with powdered mud to create a paste. The warm paste is applied

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BY KANDI LYNN

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Visitors go down the mudslide in the Napa Valley

at Spa Solage in the Solage

Calistoga Resort in Calistoga, CA.

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over the entire body, and clients are sealed in a wrap to allow deeper penetration. After 20 minutes clients are rinsed off with a hot, seven-head Vichy shower. A light oil is applied to the body, and the result is smoother, detoxified and glowing skin. This indulgent experience also includes a light exfoliation, scalp massage or foot therapy. 80 minutes, $270, thebreakers.com

The mudslide experienceVisitors can go down the mudslide in the Napa Valley at Spa Solage in the Solage Calistoga Resort in Calistoga, CA. Here, spa-goers enjoy the mudslide experience. This signature treat-ment pays homage to Calistoga’s rich history with mud. Visitors are asked to step up to the mud bar to complete a three-part detox journey entitled The Mud, The Waters and The Rest.

The mud experience begins at the blending bar, where guests choose an essential oil to blend with their mud and geothermal water. The mud mask, made up of mineral-enriched clay and a volcanic ash blend, is applied and guests await its benefits while relaxing in a private, heated mud lounge (similar to a sauna). Next, guests rehydrate in “The Waters” by soaking in a luxu-rious private tub of geothermal water from a local spring. The grand finale has guests “rest-ing” in a sound chair. This is the ultimate sensory experience, with musical vibrations resonating throughout the chair and in their headsets. 60 minutes, $9890 minutes, $148, solagecalistoga.com

Mud loungeThe Standard Spa Hotel in Miami Beach, FL takes the mud experience a step further with an open-air mud lounge. This clothing-optional experience begins with the client selecting their choice of mud. Red earth mud is selected for detoxifica-tion, golden mud for purification or spirulina mud for smoothing. These algae infused mud masks tighten pores, banish blotchiness, clear away toxins and even out skin tone.

organic & wellness|?????

HELP YOUR CLIENTS SELECT THE RIGHT MUD

GREEN MUD • Goodforoilyoracne-proneskin• Actsasanastringentandhas

antisepticpropertiestoaidexternal wounds

RED MUD• Usedprimarilytorefreshtheskin• Soothesirritatedskin

andeasesmuscletension• Appropriateforallskintypes

BLACK MUD• Consistsofvolcanicminerals,

arnicaextractsandeucalyptus• Hasanti-inflammatoryproperties

andisexcellentfortreatingscars• Goodforsunburned

orverydryskin

The Standard Spa Hotel in Miami Beach, FL

VISITORS ARE ASKED TO STEP

UP TO THE MUD BAR TO COMPLETE A THREE PART

DETOX JOURNEY ENTITLED THE

MUD, THE WATERS AND

THE REST.

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The mud is slathered all over the body, and spa-goers can relax in an outdoor chair. After treatment, guests rinse the mud off in an outdoor shower or soak it off in a tub. 30 minutes, $20standardhotels.com/spa-miami-beach

Club MudClub Mud at Glen Ivy Hot Springs in Brea, CA is Southern California’s only red clay mineral bath. Here guests mingle and smear the red mud all over themselves and each other. The mud is mined nearby in the Temescal Valley and contains min-erals that help draw out impurities and exfoliate the skin, leaving it soft and smooth.

During the summer, guests allow the mud to dry in the sun. On cooler winter days, they use the Wafa drying chamber. Once dry, the top layer of mud is brushed off while the rest is showered off in one of the caves scattered throughout the club. Admission to Club Mud is included with standard admission to the Hot Springs. glenivy.com

Mineral mud wrapsThe award-winning, organic Spa Habitat in Texas (numerous locations throughout the state) offers aromatherapy mud wrap treatments. Every service begins with aromatherapy breathing, followed by dry brush exfoliation on the legs, arms, stomach and back. Warm mineral mud is then painted on and guests are cocooned in a wrap. A warm herbal eye pillow is placed over the eyes to add comfort and warmth. A scalp or foot massage is

offered, and after 20 minutes the mud is removed with hot steam towels. The mud contains blue algae, minerals and a blend of ylang ylang, sage and eucalyptus aromatherapy oils.45 minutes, $90 spahabitat.com

Thermal Mud Back TreatmentThe Spa at Stoweflake Mountain Resort in Stowe, VT offers clients a Thermal Mud Back Treatment using moor mud. This mineral rich black paste, also known as therapeutic peat moss, contains nourish-ing vitamins and amino acids. It lightly exfoliates skin, and is removed with hot steam towels.50 minutes, $145 stoweflake.com n

Kandi Lynn is the editor-in-chief of Les Nouvelles Esthétiques & Spa. Orig-inally from Long Island, NY, she is a former televi-sion news anchor and re-porter. Lynn has a Bachelor of Science degree in mar-keting from St. John’s University, and a Master of Arts degree in com-munication arts from the New York Institute of Technology. Her passion for the beauty industry is unrivaled. Email her at [email protected].

Red earth mud is selected for detoxification, golden mud for purification or spirulina mud for smoothing.

EVERY SERVICE BEGINS WITH

AROMATHERAPY BREATHING,

FOLLOWED BY DRY BRUSH EXFOLIATION

ON THE LEGS, ARMS, STOMACH

AND BACK. WARM MINERAL MUD IS

THEN PAINTED ON AND GUESTS ARE COCOONED

IN A WRAP.

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CLEAN AND CLEAR The Nourishing Cleanser from Jane Scrivner is a combination of elastin and collagen promoting organic jojoba oil, with beeswax and nine skin boosting essential oils. The balm is massaged into the face to dissolve any makeup, including all waterproof products. It is non-stripping and nourishing, leaving the skin beautifully clean, soft and luminescent, says the company.janescrivnerusa.com


ECOFRIENDLY SKIN AND SPA PRODUCTS AND THERAPIES

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MORE NEWS

SILVER BOOSTAmerican Biotech Labs manufactures their patented SilverSol Technology®. ASAP® Health Max 30 is a 30 parts per million (ppm) silver solution that is three times stronger than the original ASAP Solution, says the company. Designed to be used at a doctor’s discretion, this extra-strength silver supplement is formulated for individuals who want extra support for their immune system. ablsilver.com 800.605.1541

SOOTHING SENSATIONThe Repêchage® Lamina Lift™ Mask uses an organic blend of seaweeds, orange water, aloe vera and natural botanicals to provide instant soothing, cooling and moisturizing effects, says the company. It is the perfect complement to salon and spa services, and a beautiful accompaniment to clinical services, such as post-chemical peels, microdermabrasion, lasers and waxing. repechage.com800.248.SKIN

STEM THE AGING PROCESSReawaken skin’s youthfulness with ilike organic skin care’s Grape Stem Cell Solutions Moisturizer. The daily hydrating antioxidant moisturizer is made from highly potent free radical neutralizing grape stem cells that renew, protect and regenerate skin cells for visibly younger looking skin, says the company. The Grape Stem Cell Solutions Moisturizer received the Hungarian Product Quality Award. szepelet.com 888.290.6238

NOURISH, MOISTURIZE AND WHITENThe Azulene-Seaweed Masque from Nature Pure Labs is a fast acting, luxurious treatment that improves the texture and smoothness of skin almost immediately, says the company. Blended with restorative

botanicals, the formula balances moisture levels while boosting cell renewal to keep complexions soft, radiant and younger looking. A whitening effect is achieved from the infusion of the most potent natural botanicals, such as mulberry and licorice extracts. naturepure.com 866.640.SKIN


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BEAUTIFUL BATHINGBlack Mermaid’s Handcrafted Soaps & Products consist of natural, aromatic luxury bath and body products. The beautiful products are soothing, non-allergenic and unique, says the company. The wide range of soaps,

body whips, body oils, sugar scrubs and bath salts are formulated with natural and essential oils, and is available for wholesale, retail and private label. blackmermaidsoaps.com404.907.3858

ECOFRIENDLY SKIN AND SPA

PRODUCTS AND THERAPIES

GLOW FROM WITHININNARAH™ is a unique skin care line formulated using a technology known as biofermentation, says the company. The fermented anti-aging formulas and signature VenoDefense collection replicate the effects of snake venom using a botanical base with cutting-edge ingredients such as elk antler velvet, ormus gold, plant stem cells and marine phytoplankton. INNARAH is suitable for all age groups and skin types.innarah.com 855.INNARAH

DISAPPEARING ACTThe Spotted Leaving™ serum from Farmhouse Fresh® aids in lightening and diminishing unsightly age spots and pigmentation, says the company. It contains organic aloe leaf juice, grapefruit flower natural extract, gotu kola, centella asiatica and an advanced peptide that aids in lightening the skin. farmhousefreshgoods.com888.773.9626


Next, look for a line that has founda-tion colors that mimic natural skin tones. One of the biggest downfalls of some mineral lines is that the colors or under-tones of their foundations have too much yellow or pink. I love yellow undertones

and peachy toned foundation, but that color should not be seen on the skin. The foundation you select for your cli-ent should act like their own skin, blend with their skin tone, look as natural as possible and give them a flawless look.

Many clients may complain that min-eral powders sit in fine lines and wrinkles, and make the skin appear crepe-like and dry. To avoid this, look for powder that is exceptionally finely milled and does not have nanoparticles. If you do not prefer to use mineral powder, choose a liquid mineral makeup and finish it off with a light dusting of powder. The minerals lie on the skin like micro-tiles, reflecting light to make the skin appear flawless and radiant. And remember, a good mineral makeup is 100 percent pigment, so less product is needed, and it lasts longer than conventional makeup.

Today’s mineral makeups offer much more advanced colors and shades for the

MINERAL MAKEUP HAS BEEN around since the 1970s, but it has re-ally taken off in the last 12 years with advances in formulations, quality of in-gredients and overall better price and value due to consumer demand. Why? Simply put, mineral makeup is better and healthier for the skin than conventional makeup. A good mineral makeup for the skin contains no talc, fragrance, fill-ers or parabens, and is formulated with a physical sunblock such as zinc or titanium dioxide to filter harsh UVA and UVB rays. Using mineral makeup on the skin helps it to heal if there are any issues such as acne or rosacea, because it acts as an anti-inflammatory. It also offers superior coverage when used in conjunction with a good concealer to cover hyperpigmen-tation, sun spots and acne.

Mineral makeup has evolved from only being available in loose powder form to being widely available in liquid, pressed powder and concealer, so you can enjoy all the benefits of conven-tional makeup without the harsh chemi-cal ingredients that can irritate skin.

After CO2 or fractional laser proce-dures, dermatologists and plastic surgeons recommend and sell mineral makeup to their clients in their practices and medi-cal centers to cover, as well as heal, the skin. Mineral makeup also covers scars and bruises caused by esthetic procedures, such as injectables and plastic surgery.

There are many mineral makeup lines to choose from, and not all mineral make-ups are created equal, so always read the ingredients to ensure the products you se-lect are truly pure. Some contain bismuth oxycloride, an ingredient that resembles asbestos, parabens used as preservatives and a number of other chemicals.

eyes, cheeks and lips. Now you can achieve fashion-forward looks for your clients just as easily as when you use conventional makeup. No longer are drab browns and beiges your only options; now you see bright, exciting colors. Bold purple, greens

and dark smoky mineral colors can be add-ed to enhance the eyes, lips and cheeks, which can be brought to life with bold pops of pinks and reds.

Whatever you choose, look at the ingredient deck and steer clear of chemi-cals. Using a quality, chemical-free mineral makeup enhances and improves the skin. Moving forward, makeup is part of the so-lution for skin—not part of the problem. n

Annie Mayo is a professional makeup artist and the founder/CEO of Advanced Mineral Makeup (advancedmineral-makeup.com), a natural mineral makeup line. Mayo has spent more than 25 years honing her skills in all aspects of hair, skin and makeup. Her work in the field includes more than 25 feature films, countless print ads, the Miss Universe Pageant, television network news sta-tions, and major sporting events such as the Super Bowl and the World Series.

by Annie Mayo

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“A good mineral makeup is 100 percent

pigment, so less product is needed,

and it lasts longer than conventional

makeup.” ANNIE MAYO


BY ELLIE MALMIN

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ADD LASH SERVICES TO YOUR SPA TO BOOST YOUR PROFITS

NOW APPROACHING THEIR 10TH ANNI-versary, eyelash extensions are no longer con-sidered a fad. The beauty of adding eyelash extensions to your service menu is the repeat revenue gained as clients maintain them. Lashes shed naturally on a daily basis. To keep the “full” lash look, clients need to return every two to three and a half weeks for a “fill,” which takes approximately one hour to complete.

Fill frequency visits vary according to home care and the type of adhesive used. Problems

may arise with lash applications designed to last between four and six weeks, as they have harsh adhesives that can cause lashes to glue together. The average price for a full set of classic extensions is $250 and up. Volume extensions are $350 and up. Maintenance costs an average of $80 per hour for classic lashes and $100 and up for volume. If you average five clients per day (not including full sets), your earnings will be more than $100,000 per year, based on five days a week.

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Services Minutes Service price Average

Strip lashes 10 $25 $25

Triple effect 10 $15 - $25 $20

Clusters 15 - 20 $25 - $50 $35

Individual eyelashes 30 - 45 $45 - $75 $60

Drop in 30 - 45 $35 - $60 $50

Eyelash extensions (fills) 90 - 120 $75 - $100 $85

Classic or volume eyelash extensions 90 - 120 $250 - $400 $250

Semi-permanent mascara 30 - 60 $150 - $500 $250

Semi-permanent coloring (tinting) 20 - 30 $35 - $200 $95

Eyelash perming and straightening

15 - 60 $25 - $50 $40

classic lashes

volume lashes

lashing out

EYELASH SERVICE TREATMENTS

TREAT YOUR STAFF MEMBERS TO

EYELASH EXTEN-SIONS. IF CLIENTS

SEE IT, ENVY IT AND WANT IT, THEY

WILL BOOK AN APPOINTMENT.


Salon owners can grow their lash department faster than any other division, as long as they hire properly trained lash artists. The lash extension concept is simple, however mas-tering it takes time, practice and patience. Good eyesight and a steady hand are imperative. Employees should be professionally trained by a reputable company, and prac-tice on at least 10 full sets of mannequins and 15 models or friends. Full-set classic lashes take one and a half hours to apply approximately 125 lashes on each eye.

Volume lashes are taught after classic extensions are mastered. Volume extensions take two to three hours to complete 200 to 600 lashes on each eye. The difference between classic and volume lashes is the diameter of the lash. The classic lash diameter is .15 to .25 per lash applied on a natural lash, while the volume lash diameter is .05 to .07, applying two to six lashes on a natural lash.

Why limit your eyelash services to just extensions? You would never offer just one type of facial or just one type of manicure. Consider what suits each client’s lashes and offer an array of lash services. Examples include eyelash sham-poo services, custom-fit eyelashes, 3-D lashes, lash tinting and perming, semi-permanent mascara, clusters (clumps of lashes bound together in a V-shape), individual lashes or drop-ins (applying random lashes as a test drive for clients). Get ready to “extend” your business into the lash industry. n

Ellie Malmin is a cosmetologist and electrologist with more than 30 years of experience in the industry. She is the founder of Anushka Spa in West Palm Beach, FL. Malmin has co-au-thored several training manuals, de-veloped training programs for various cosmetics manufacturers and created a styling program for eyelash implants with the prominent Dr. Alan Bauman. She is currently the executive director for the Lashologist Council of America.

image

Hale CosmeceuticalsCH

www.halecosmeceuticals.com [email protected]

800.951.7005

Hale Cosmeceuticals

Your Skin Health Company

Made with Green Tea and Aloe Vera to

offer anti-inflammatory benefits, Profile

K not only treats spider veins, it’s also

excellent for treating rosecea and dark

circles under the eyes. Hale delivers

a milk lotion that is fortified with

Vitamin K and is derived from natural

sources for healthier looking skin.

Profile-K Milk Lotion


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by Katie Saxton

spring forward with bold colors and designs guaranteed to jazz up any client

image| spring nail trends

SPRING 2014 IS FINALLY HERE! This means it is time to springboard the freshest nail designs of the season into action. This year it is all about bold, eye-catching nail polish colors and “in-spa-ring” nail art. Here are the latest pops of color sure to keep your clients looking bright and fashionably hip at all their spring soirées.

Brand new hueA key trend this season is customiza-tion. Help clients discover their inner artist by mixing up a unique hue tai-lored specifically to them! Mix a drop from two different colored polishes to create a palette that perfectly matches their favorite spring dress! Pastels are

always springy, and by adding sparkle, this lavender shade is reincarnated.

Glossy sheer colorPut the spotlight on clients’ nails this season! Polish them with a solid coat of sheer princess pink or a neutral hue and add an ultra-glossy topcoat. This elegant look is one of the most popular nail styles this season.

Bold and brave orangeFire up your clients’ nails this spring with polishes in bright, eye-catching orange hues! Orange is also the “it” lip color this season, so matching both nails and lips makes an extra bold statement.

Choose from tangerine, red-orange or blood-orange shades.

Accentuated aquaChoose a bold aqua hue like the Carib-bean Sea as the main color for your cli-ents’ nails. A solid aqua manicure always makes a splash. Or create a tidal wave by adding little designs or gems! Either way, your clients’ nails will dazzle dur-ing this April’s showers. n

Katie Saxton is the founder of Custom Nail Solutions. She is a renowned blog-ger and a regular contributor to televi-sion, radio, print and online media on the topics of nail beauty, nail care and nail trends. Custom Nail Solutions is a revolutionary artificial nail product offering custom nails that fit each in-dividual’s unique nail beds. They are reusable, chemical-free and guaran-teed to last a lifetime. Find out more at CustomNailSolutions.com.p

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Designs done by Diane Graham on custom-fit nails by Custom Nail Solutions


SEASONAL STYLES

Make Your Clients Fashionably Hip This Spring

BY ALEJANDRO FALCON

Spring 2014 makeup trends started in a refreshing and precise manner.

Apply a light foundationThe year kicked off with a trend toward very light to barely there foundation. Keeping your clients’ skin fresh without adding heavy foun-dation is the way to go.

MoisturizeUse a good moisturizer with hyaluronic acid. This increases the level of hydration on the skin without making it look greasy or shiny. It also gives skin a natural glow.

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Choose a good concealerFlaws on the skin can be hidden with a good concealer or camouflage cream. Mineral makeup concealers tend to have more pigment in them, so less is more. Once you cover up any imper-fections, keep the rest of your client’s skin as natural as possible.

Select the right foundationBB Cream or tinted moisturizer keeps skin look-ing naturally fresh and evens out skin tone when using mineral makeup. It also provides protec-tion from the environment. Apply it as lightly as possible to make the skin look fresh and healthy. continues

Lipstick and blushLipsticks and blushes should be one solid color. No other mixtures or tones should be added to them. For example, do not mix pink gloss with red lipstick; only use red. Blushes should complement your client’s natural blush tone. If you are going to apply a bolder lip color, add a subtle shade of blush to blend with it. The look this spring only accentuates the cheeks without a contouring effect. Orange lip colors are mak-ing a bold statement right now, along with bright reds. Fuchsia is another color you can use, es-pecially if you want to brighten your client’s face without eye makeup.

Mascara and eyelinerMascara and eyeliner plays a big part in enhanc-ing the eyes. Solid eye shadow colors applied all over the eye area using wet eyeliner adds a subtle yet defined look. Pick a shade opposite your client’s eye color so it brings out the color in their eyes. For blue eyes, choose a brown, cop-per, yellow, bronze, plum or terra cotta shade. For brown eyes, use a blue, purple, green or mahogany shade. Use a good eye shadow base to cover any discoloration on the eyelids or no-ticeable capillaries. With an oval shadow brush, apply the shadow to the top of the lash line and sweep it back onto the rest of the eye area. Try to keep the tear duct area light in color, and add a soft, lighter shadow tone below the brow area to finish the look.

EyebrowsClient brows can be defined in their natural shape, but a square-type appearance is in fash-ion. A boyish fullness added to the brows fits well with this year’s spring style.

LashesLashes should be enhanced and built up. Since defining and contouring is out of style this sea-son, it is important to make lashes stand out. Apply two coats of a volume building mascara. Coat both upper and lower lashes. Make the lash area bold and dark using a black shade, even if the client’s hair color is light.

FOR BROWN EYES, USE A BLUE, PURPLE, GREEN OR MAHOGANY SHADE.

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EyelinerWet liners define client eyes. Applying a wing tip at the end of the eye creates a “cat eye” look. This emphasizes the eye shape and adds more definition to the lash line. The liner can be bold at the center of the eyes and thinned out toward the ends. This gives eyes the appearance of being open and al-mond-shaped. Use a regular pencil liner for the bottom lash line, and line the inside rim of the eyes as well for a more defined and dramatic effect.

NailsNail colors should be monochromatic or a blend of two shades at most. Metallics and solid colors make a great ac-cessory for client nails.

Keeping it as simple as possible is the best way to rock this year’s spring styles. n

Alejandro Falcon, a licensed esthetician, is the artistic director and East Coast educator for Osmosis Skincare. He has been a professional makeup artist for the past 20 years, and is recognized internationally for his work with celebri-ties in the fashion and music industries, including Celine Dion, Gloria Estefan, Christy Turlington and Jennifer Lopez.

image|seasonal styles

To learn more, call us at

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Train to become a

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SPRING INTO COLORBY PAMELA TAYLOR, PHOTOGRAPHED BY DAREN THOMAS

SPRING’S BOLD COLOR PALETTE CREATES A WELCOME CHANGE THIS SEASON: INTENSE, VIBRANT AND COLOR SATURATED. EYES AND LIPS GET THE EXTRA ATTENTION THEY DESERVE!

OPPOSITES ATTRACT.

PRIMARY BLUE SHADOW IS APPLIED IN DIFFERENT HUES, THEN SWEPT OVER THE LID AS A MONOCHROMATIC COLOR WASH. LIPS ARE ENHANCED IN AN OPPOSING RIPE ORANGE SHADE.


FEELING FRESH. LEMONY. PURE COLOR WASH SHADOWS BRIGHTEN THE LIDS THIS SEASON. SKIN IS ENHANCED WITH A POP OF SHINE TO BRIGHTEN THE BONE STRUCTURE. LIPS AND FACE ARE KEPT TO A BARE MINIMUM.


BERRY PINK. EYES SHINE WITH A TINT OF COORDINATING

MAGENTA HIGHLIGHTS. EYELINER IS SWEPT

OUTWARD USING AN INK BLUE LINING

POWDER. LIPS ARE PAINTED IN A LILAC

STAIN TO FINISH. ON THE CHEEKS,

A CREAMY COLOR GLAZE IN BISQUE

PINK HIGHLIGHTS THE FACIAL FEATURES.

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: BA

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AN ICED POWDER BLUE EYELINER PENCIL IS

APPLIED TO THE INNER LID. PURE WHITE SHADOW

IS ADDED OVER THE LIDS TO BRIGHTEN. SKIN IS

SLIGHTLY TANNED WITH A BRONZING POWDER,

AND LIPS ARE TINTED AND GLAZED IN CORAL WASH.


PAMELA’S PALETTE

PALETTE 1: Primary blue shadow is applied using a wet, flat brush to lay the color, then blended using a sable fluff brush. Highlights of matte white are blended above and around the brow.

A sheer orange-cream blush tints the cheeks. Lips are painted in an opposite shade on the color spectrum. Coral and deep orange shades are popular lip colors this season. Makeup is blended and then finished with a setting mist.

PALETTE 2: Understated skin and bold eye shadow was a popular look on the spring runways this year. Eyes are fully col-ored in a bright lemony shade. Lashes are swept with a matte black mascara. Brows are brushed upward using a natural sable brush. On the cheeks, a soft pink blush is applied to the outer portion of the face, just beneath the zygomatic bone, and then blended upward onto the cheek. A bright pop of sheer, non-metallic highlight glaze brings light around the cheek and eye. Lips are finished in a natural lip balm.

PALETTE 3: Following the application of a hydrating cream foundation and a cream color glaze in bisque pink, a light application of setting powder finishes the cream product. Skin is blended down with a moistened cosmetic wedge. A sheer crystal shine powder is applied with a flat chiseled sable blush brush to highlight facial features. Skin is then tinted with a bronzer. A pure pigment liner is swept tightly to the upper edge of the eyelid in an ink blue shade. It is then blended outward. Brows are brushed upward and set with a brow set-ting spray. Lips are painted and shaped in a matte lilac stain.

PALETTE 4: Following the application of a quality water base foundation, the face is contoured choosing a creme contour base, enhancing the bone structure in key areas. Cheeks are then highlighted using a creamy balm to add brilliance to the upper and outer cheek bone. Following the cream bases, the skin is hydrated, then the skin tone is blended and perfected. A fine finishing powder is applied to set the cream bases. Iced blue liner is placed inside the lower eyelid to brighten the eye. Pure white matte shadow is then blended onto the entire eyelid and around the lower lid. Eyes are then accented in a cantaloupe shadow to enhance the color. The entire face is slightly tanned, about two shades deeper than natural skin tone, including the neck area. An application of creamy coral lip tint accentuates the lip. n

Pamela Taylor is an internationally recognized authority of edito-rial print and fashion makeup. Known for her Hydration Technique, she is often quoted on current makeup trends and tech-niques. For more information, contact [email protected] or 212.620.5792.

SPRING INTO COLOR

image

1

2

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3


IMA

GEN

EWS

EXCITING NEW INNOVATIONSCuccio is revealing new collections, colors and techniques at The International Congress of Esthetics and Spa, Miami Beach, held at the Miami Beach Convention Center on April 6 and April 7, 2014. Services are being demonstrated by renowned company educator Marilyn Olemma Garcia.Cuccio.com 800.407.7797

KISSABLE COLORSThe popular LL Creams from Lady Burd® are back with brand new shades for the spring of 2014! The combination of vibrant color and moisturizing agents leave beautiful, long lasting results, says the company. LL Cream dries semi-matte, with a fresh, minty flavor that lasts all day. ladyburd.com 800.345.3448

KEEPING IT TOGETHERThe 28-pocket Brush Belt by Elaina Badro is ideal for well equipped makeup artists. Elastic is carefully sewn into each pocket, enabling multiple brushes to fit comfortably, says the company. An individual pocket has also been built into the belt with a durable zipper to hold personal needs.elainabadro.com 818.660.6253

QUALITY COSMETICSSofTap® Permanent Cosmetics is a permanent makeup supplier company offering high quality education, hypoallergenic pigments and 100 percent disposable hand tools to permanent cosmetic professionals. SofTaps.com 800.976.3827

SofTap®Inc.P e r m a n e n t C o s m e t i c s


NAILS, MAKEUP, TOOLS AND TRENDS

IMA

GEN

EWSFLAWLESS

AND FABULOUSThe Corrective Primer from B. Kamins reduces the appearance of pores over time, says the company. Packed with essential nutrients and vitamins, it controls oil production and is hydrating for all skin types, improving the complexion. bkamins.com 888.252.6467

SLEEPING BEAUTYNovaLash® has taken pretty toa whole new place—your clients’ pillows! NovaLash’s newly released, silky soft LASHcloud is acrescent-shaped pillowette designed to suspend natural lashes, extensions and thedelicate skin around the eyes in midair. The LASHcloud’s contoured edges eliminate any pillow friction that can result in tangled, twisted extensions, as well as premature shedding and unnecessary retouching, says the company.novalash.com 866.430.1261

NAIL RESCUE Help your clients out with their dry, brittle, chipping, peeling and splitting nails.Trind Cuticle Balsam, Nail Balsam, Nail Repair and keratin based products strengthen the connection between the nails’ protein molecules without altering the balance of the essential moisturizers, says the company. Trind products maintain the perfect balance for a healthy nail—a ratio of 82 percent protein and 18 percent natural nail fluid, keeping the nails strong and flexible.trind.com

COLORFUL CREATIONSPermanent cosmetic industry pioneer Mei-Cha® International announces two new organic pigment lines from their Micro-Colors® brand: The Forever Lips™ Pigments are

highly concentrated organic colorants made for vibrant lip shades that last, says the company. Also, the new Micro-Colors® Scalp Pigments provide a safe, natural looking, true to color version of hair scalp shades, made to accommodate the outcomes your clients desire. mei-cha.com 800.634.2428


WestCentralEastInternational

WEST | CENTRAL | EAST REGIONAL EDUCATION & ONLINE CLASSES

CALENDAR OF EVENTS

LEARN ON LOCATION

West

APRIL 6Skin Biology & Chemical Peel Seminar

by PCA Skin.Riverside, CA.877.PCA.SKIN.

Skin Biology & Chemical Peel Seminar

by PCA Skin. San Diego, CA.877.PCA.SKIN.

APRIL 7Advanced Peeling Techniques for Complex Skin Conditions: A Hands-on Course

by PCA Skin. Scottsdale, AZ.877.PCA.SKIN.

Peel Fundamentals: A Hands-on Course

by PCA Skin. Riverside, CA. 877.PCA.SKIN.


by PCA Skin. San Diego, CA. 877.PCA.SKIN.


by PCA Skin. Costa Mesa, CA.877.PCA.SKIN.


by PCA Skin.Denver, CO.877.PCA.SKIN.


by PCA Skin.Scottsdale, AZ.877.PCA.SKIN.

APRIL 14Peel Fundamentals: A Hands-on Course

by PCA Skin. Denver, CO. 877.PCA.SKIN.


by PCA Skin. Scottsdale, AZ. 877.PCA.SKIN.

APRIL 21Master the Art of Chemexfoliation

by Rhonda Allison. Golden, CO.866.313.7546.


by PCA Skin. Albuquerque, NM.877.PCA.SKIN.


by PCA Skin. Scottsdale, AZ.877.PCA.SKIN.


by PCA Skin. Albuquerque, NM. 877.PCA.SKIN.


by PCA Skin. Scottsdale, AZ. 877.PCA.SKIN.

CentralAPRIL 6Advanced Peeling Techniques for Complex Skin Conditions: A Hands-on Course

by PCA Skin. Chicago, IL.877.PCA.SKIN.


continues


by PCA Skin. Chicago, IL.(True University)877.PCA.SKIN.


by PCA Skin. Chicago, IL. (True University) 877.PCA.SKIN.


by PCA Skin. Chicago, IL.877.PCA.SKIN.


by PCA Skin. Dallas, TX.877.PCA.SKIN.


by PCA Skin. Kansas City, MO.877.PCA.SKIN.


by PCA Skin. Chicago, IL. 877.PCA.SKIN.


by PCA Skin. Dallas, TX. 877.PCA.SKIN.


by PCA Skin. Kansas City, MO. 877.PCA.SKIN.

MAY 4-5The International Congress ofEsthetics and Spa, Dallas

by Les Nouvelles Esthétiques & Spa and Dermascope magazines. Arlington, TX. 800.471.0229

East


by PCA Skin. New York, NY.877.PCA.SKIN.


by PCA Skin. Boston, MA.877.PCA.SKIN.


by PCA Skin.Indianapolis, IN.877.PCA.SKIN.


by PCA Skin. Newark, NJ.877.PCA.SKIN.

APRIL 6-7The International Congress ofEsthetics and Spa, Miami Beach

by Les Nouvelles Esthétiques & Spa and Dermascope magazines. Miami Beach, FL. 800.471.0229




by PCA Skin. Indianapolis, IN.877.PCA.SKIN.


by PCA Skin. Newark, NJ.877.PCA.SKIN.

WestCentralEastInternational


Addressing Adolescent Acneby PCA Skin. Online Course.pcaskin.com/online-courses

Alternate Therapiesby NCEA Commission on Accreditation. Online Continuing Education. 201.670.4100.nceacertified.tv/online-ce-activities

An In-Depth Look at Melasmaby PCA Skin. Online Course.pcaskin.com/online-courses

Customizing Daily Care Regimensby PCA Skin. Online Course.pcaskin.com/online-courses

Diminishing Deep Wrinklingby PCA Skin. Online Course.pcaskin.com/online-courses

Evening Post-Inflammatory Hyperpigmentation

by PCA Skin. Online Course.pcaskin.com/online-courses

Exploring Intrinsic & Extrinsic Agingby PCA Skin. Online Course.pcaskin.com/online-courses

HydroPeptide Product Training Webinar

by HydroPeptide. Webinars held Mondays at 1 p.m. EST., 12 p.m. CST, 10 a.m. PST.hydropeptide.com/webinars

Identifying & Treating Papulopustular Rosacea


Investigating Impaired Barrier Function


Laser and Light Therapyby NCEA Commission on Accreditation. Online Continuing Education. 201.670.4100.nceacertified.tv/online-ce-activities


by PCA Skin. Fort Lauderdale, FL.877.PCA.SKIN.




by PCA Skin. Atlanta, GA.877.PCA.SKIN.


by PCA Skin. Baltimore, MD.877.PCA.SKIN.


by PCA Skin. Falls Church, VA.877.PCA.SKIN.


by PCA Skin.Fort Lauderdale, FL.877.PCA.SKIN.



ONLINEEDUCATION

ONGOINGA Deeper Look at Topical Ingredients


APRIL 7-12Permanaent Makeup Course

by Beau Institute. Mount Laurel, NJ.888.763.2328.



APRIL 14Body Peel Pro Demo

by Vivant Skin Care, LLC. Miami Lakes, FL. 800.984.8246.


by PCA Skin. Cincinnati, OH.877.PCA.SKIN.

Advanced Peeling Techniques for Complex Skin Conditions: A Hands-on Course

by PCA Skin.West Palm Beach, FL.877.PCA.SKIN.


by PCA Skin. Atlanta, GA.877.PCA.SKIN.


by PCA Skin. Baltimore, MD.877.PCA.SKIN.


by PCA Skin. Falls Church, VA.877.PCA.SKIN.

calendar|east|online

CALENDAR OF EVENTS


Medical Estheticsby NCEA Commission on Accreditation. Online Continuing Education. 201.670.4100. nceacertified.tv/online-ce-activities

NaturaLash Level 1 Online Certification Class

by NaturaLash. Online Course.800.644.1297.naturalash.com/240.html

Product Formulations as a Whole


Rosacea: Signs, Symptoms and Subtypes

by NCEA Commission on Accreditation. Online Continuing Education. 201.670.4100.nceacertified.tv/online-ce-activities

calendar|online

Sclerodermaby NCEA Commission on Accreditation. Online Continuing Education. 201.670.4100.nceacertified.tv/online-ce-activities

Shedding Light on UV-induced Hyperpigmentation


Simple Steps to a Booming Business


Targeting Adult Acneby PCA Skin. Online Course.pcaskin.com/online-courses

The Daily Care Product Overview


The International Congress of Esthetics and Spa, Miami Beach 2014April 6-7 • Miami Beach, FL1.800.471.0229

The International Congress of Esthetics and Spa, Dallas 2014May 4-5 • Arlington, TX1.800.471.0229

The International Congress of Esthetics and Spa, Long Beach 2014September 7-8 • Long Beach, CA1.800.471.0229

The International Congress of Esthetics and Spa, Philadelphia 2014October 19-20 • Philadelphia, PA1.800.471.0229

TRADE SHOWSSponsored by Les Nouvelles

Esthétiques & Spa and Dermascope

Pre-Congress NCEA Certified Prep ClassSaturday, April 5, 2014 Miami Beach, FL • 1.800.471.0229

Pre-Congress NCEA Certified Prep ClassSaturday, May 3, 2014 Arlington, TX • 1.800.471.0229

Pre-Congress NCEA Certified Prep ClassSaturday, September 6, 2014 Long Beach, CA • 1.800.471.0229

Pre-Congress NCEA Certified Prep ClassSaturday, October 18, 2014 Philadelphia, PA • 1.800.471.0229

Pre-Congress National Esthetic Teacher Training (NETT)Saturday, April 5, 2014 Miami Beach, FL • 1.800.471.0229

Pre-Congress National Esthetic Teacher Training (NETT)Saturday, May 3, 2014 Arlington, TX • 1.800.471.0229

Pre-Congress National Esthetic Teacher Training (NETT)Saturday, September 6, 2014 Long Beach, CA • 1.800.471.0229

Pre-Congress National Esthetic Teacher Training (NETT)Saturday, October 18, 2014 Philadelphia, PA • 1.800.471.0229

National Esthetic Teacher Training Sponsored by NCEA

NCEA Certified Prep Class

The Professional Product Overview


Treating Acne in Skin of Colorby NCEA Commission on Accreditation. Online Continuing Education. 201.670.4100.nceacertified.tv/online-ce-activities

Triggers and Treatment of Atopic Dermatitis

by NCEA Commission on Accreditation. Online Continuing Education. 201.670.4100.nceacertified.tv/online-ce-activities


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advertisers’ indexReader

Service No.PageNumber

76 .............. Aesthetics Unique/Reviva ......................................... revivalabs.com .............................................................. 28846 .............. Apothederm ........................................................... apothederm.com .......................................................... 25887 .............. Athena .................................................................... athenabeauty.com ......................................................... 1622-3 ............ Aveda ..................................................................... aveda.com ..................................................................... 130118 ............ Beau Institute .........................................................beauinstitute.com ........................................................... 16766 .............. Bella Schneider Beauty ...........................................bellaschneiderbeauty.com ............................................ 18082 .............. Bellaire Industry LLC ...............................................bellaireindustry.com ...................................................... 18953 .............. Bio Jouvance ..........................................................biojouvance.com ........................................................... 1408,89 ........... Bio-Therapeutic .....................................................bio-therapeutic.com ...................................................... 13956 .............. Biomani ..................................................................biomaniskincare.com .................................................... 2769 ................ Bioslimming ...........................................................bioslimming.com ........................................................... 33551 .............. Christina ................................................................. christina-usa.com .......................................................... 10711 .............. Circadia by Dr. Pugliese ......................................... circadia.com .................................................................. 101132 ............ Darphin ..................................................................darphin.com .................................................................. 15939 .............. DermAware ............................................................dermaware.com ............................................................ 25633 .............. DermaQuest ..........................................................dermaquestinc.com ...................................................... 26161 .............. DermaSwiss ............................................................dermaswiss.com ............................................................ 24523 .............. Dr. Grandel .............................................................grandel-usa.com ........................................................... 10993 .............. Dr. Jeff ....................................................................dr-jeff.com ..................................................................... 2486,60 ........... Dr. Schrammek .......................................................drschrammek.us ............................................................ 16615 .............. Edge Systems ........................................................HydraFacial.com ........................................................... 20116-17 ..........Éminence Organic Skin Care ................................. eminenceorganics.com ................................................... 157131 ............ Equipro .................................................................. equipro-bty.com ............................................................. 2427 ................ GlymedPlus ............................................................glymedplus.com ............................................................. 303103 ............ GrandeLASH-MD ...................................................grandewholesale.com ..................................................... 286114 ............ Hale Cosmeceuticals ................................................ halecosmeceuticals.com ............................................... 13371 .............. Harmonial ................................................................ harmonial.net ................................................................ 28145 .............. Hydropeptide ......................................................... hydropeptide.com .......................................................... 278101 ............ Image Skincare ....................................................... imageskincare.com ......................................................... 17834-35 ........ International Congress of Esthetics and Spa .........dallas.skincareshows.com ............................................... ......26-27 ........ International Congress of Esthetics and Spa .........miami.skincareshows.com ............................................... ......13 .............. Lady Burd .....................................................................ladyburd.com ................................................................ 11949 .............. Le Mieux ......................................................................lemieuxcosmetics.com .................................................. 29421 .............. Lira Clinical ..................................................................liraclinical.com ............................................................... 20319 .............. Lucrèce Physicians’ Aesthetic Research ...................lucrece.com ................................................................... 26381 .............. Nature Pure Labs ..................................................... naturepure.com ............................................................. 31669 .............. PCA Skin ......................................................................pcaskin.com .................................................................. 110118 ............ PostQuam Professional ..............................................postquamusa.com ......................................................... 17783 .............. Premiere Show Group ..............................................premieredayspa.biz ....................................................... 194107 ............ Professional Hair Removal Conference ....................phrconline.com ............................................................. ......41 .............. Rapidlash ................................................................. rapidlash.com ................................................................ 22465 .............. Rejuvi Laboratory ..........................................................rejuvilab.com ................................................................. 14994 .............. Rena Levi .......................................................................renaleviskincare.com ..................................................... 10577 .............. Revitalash .....................................................................revitalash.com ............................................................... 34647 .............. Rhonda Allison ......................................................... rhondaallison.com ......................................................... 19088 .............. Rubber Ducky .......................................................... rubberduckysunscreen.com .......................................... 31740 .............. Saian ....................................................................... saian.net ........................................................................ 1655 ................ Satin Smooth ........................................................... satinsmooth.com ........................................................... 30422 .............. Sesha Skin Therapy .................................................. seshaskin.com ............................................................... 27132 .............. SilcSkin .................................................................... silcskin.com ................................................................... 18531 .............. Skin Care Consultants ............................................... lamskin.com .................................................................. 23025 .............. Sothys ..................................................................... sothys-usa.com .............................................................. 30675 .............. Szép Élet/ilike .......................................................... szepelet.com ................................................................. 274


PROJECT: Darphin New Beauty Ad DATE: Fall ‘13 TRIM SIZE: 9” (w) x 10.875” (h) BLEED SIZE: 9.5” (w) x 11.375” (h) SAFETY SIZE: 8” (w) x 9.875” (h) PRINTS: 4 Color

A few precious drops will change your skin.

And your mind.Seems everyone who tries Darphin Essential Oil Elixirs calls it her

new miracle skin product – and with good reason. Crafted with essential plant oils, they instantly melt into skin to quickly remedy your most pressing need – without any afterfeel. Choose your best formula to hydrate dry skin, calm sensitive skin, energize tired looking skin, renew aging skin’s youthful

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PURIFYINGNiaouli Elixir for oily skin

ENERGIZINGTangerine Elixir

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ANTI-AGING8-Flower Elixir for aging skin

HYDRATINGRose Elixir for dry skin

CALMINGChamomile Elixir for sensitive skin

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Documents

LNE & Spa - April 2014