LMU Board Meeting December 4, 2014 Agenda Packet

8/10/2019 LMU Board Meeting December 4, 2014 Agenda Packet

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L A K E M E R R I T T / U P T O W N C O M M U N I T Y B E N E F I T D I S T R I C T

388 19th Street Oakland, California 94612Phone 510.452.4529 Fax 510.452.4530 info @lakemerritt-uptown.org www.lakemerritt-uptown.org

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ke Merritt/Uptown District AssociationD Cash Summary-November 2014

YTD Budget Actual Annual BudgetCash Available

Prior Year Reserve and Assessment Income $1,190,980.46 $1,231,562.51 $1,190,980.46

Unallocated Carry Forward $135,763.48 $135,763.48 $135,763.48Total Cash $1,326,743.94 $1,367,325.99 $1,326,743.94

Less Reserve $73,344.70 $132,674.70 $73,344.70$1,253,399.24 $1,234,651.29 $1,253,399.24

ExpensesDISI $57,541.67 $41,118.31 $63,500.00

ORG $191,770.61 $211,196.94 $206,954.76

SOBO $776,582.57 $754,333.78 $847,181.00Total Expenses $1,025,894.85 $1,006,649.03 $1,117,635.76

Cash Remaining $300,849.09 $228,002.26 $135,763.48

*Unallocated Carry Forward $135,763.48Board Authorized Allocations:Increased Shuttle Sponsorship $13,000.00 spentExpanded Ambassador Services $10,758.00 0 spent to dateIncrease Reserve $59,330.00 allocated to reserve

Remaining Unallocated Carry Forward $52,675.48No projects currentlyidentified for these funds

*Please see below

Please see attached

Total Cash Available

Notes

To date, none of the $10,758.00allocated from Unallocated CarryForward to expand ambassadorservices has been spent. Pleasesee attached.

Please See Attached

$40,582.05 in assesment incomereceived in excess of budgetedamount.

Actual reserve reflects decision ofthe board at March meeting to

allocate $59,330.00 fromUnallocated Carry Forward toincrease reserve to 10%.

Unallocated Carry Forward tosponsor shuttle captured in ActualORG expenses. Please seeattached. Variance also due inpart to increased rent for space at1924 Franklin.


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10:19 AM 11/26/14 Cash Basis

Lake Merritt Uptown District Association November 2014 Expenses

Curr. Actual Curr. Budget Curr. Variance Percent YTD Actual YTD Budget YTD Variance Percent Ann. Budget Variance Explanation

0.00 0.00 0.00 0.0% 3,967.97 4,000.00 -32.03 99.2% 4,000.00 Includes costs associated with staff attending IDAConference. W/in annual budget.

Total Personnel & Related 11,842.16 11,842.98 -0.82 99.99% 134,368.25 134,272.78 95.47 100.07% 146,115.76

16,206.33 15,184.15 1,022.18 106.73% 211,196.94 191,770.61 19,426.33 110.13% 206,954.76

2,349.66 1,916.67 432.99 122.59% 17,071.66 21,083.33 -4,011.67 80.97% 23,000.00Maintenance 22,658.90 22,660.00 -1.10 100.0% 247,568.46 249,260.00 -1,691.54 99.32% 271,920.00Misc SOBO expenses 255.00 166.67 88.33 153.0% 6,559.72 1,833.33 4,726.39 357.8% 2,000.00 Internal SOBO Committee budget has reallocated funds

within broader category. W/in annual budget.PROW Maintenance 822.10 3,333.33 -2,511.23 24.66% 32,214.12 36,666.67 -4,452.55 87.86% 40,000.00Residential Beautification 0.00 166.67 -166.67 0.0% 0.00 1,833.33 -1,833.33 0.0% 2,000.00Security 41,854.86 40,438.42 1,416.44 103.5% 437,930.12 444,822.58 -6,892.46 98.45% 485,261.00

1,548.00 1,916.67 -368.67 80.77% 12,989.70 21,083.33 -8,093.63 61.61% 23,000.00 Unspent funds in this line item allocated to projects identifiedby SOBO Committee.

69,488.52 70,598.43 -1,109.91 98.43% 754,333.78 776,582.57 -22,248.79 97.14% 847,181.00

87,957.25 91,740.91 -3,783.66 95.88% 1,006,649.03 1,025,894.85 -19,245.82 98.12% 1,117,635.76

SOBO

TOTAL SOBO

TOTAL EXPENSE

TOTAL ORGANIZATION

Watering

Training & Prof. Develop.

Landscaping Staff Person

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Proposed 2015 Meeting Schedule 11


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Gallen.Neilly October/November 14 Activity Report

To: The Lake Merritt/Uptown & Downtown Oakland District AssociationsFr: Tim Gallen, Andrew Neilly, Nancy Amaral

Here is our summary report of October/November activity undertaken by Gallen.Neilly on behalf of the Lake Merritt/Uptown & DowntowOakland Districts.

Projects COMPLETED

Media Inquiries/Pitches:

Coordinated with KRON 4 to promote Plaid Friday:o Developed pitch to get KRON 4 to promote Plaid Friday & shopping local to benefit the Oakland community (pitch

accepted at no-charge, valued at $25,000 in return, we are required to post KRONs logo as one of several sponof Plaid Friday on collateral, website, etc.)

Mocked up a 15 second script for KRON 4 to use for the negotiated 15 second public serviceannouncement by Pam Moore.

Drafted post for KRON 4 website posting, see here: http://news.kron4.com/kron4/community/plaid-friday/ Suggested various Tweets & Facebook posts for KRON 4 to use during the promotion.

Pitched the San Francisco Chronicle on Plaid Friday, arranged interview between Steve Snider and Will Kane to discuss. Pitched the San Francisco Business Times on Community Retail concepts within the CBDs- reporter is interested/responsive

and will be reaching out to some businesses within the CBDs. Connected the writer with Rachel at Owl N Wood and she alsointerview Steve Snider and decided to spin the story around Plaid Friday.

Followed up with Max Taves, WSJ re: his recent Oakland related article. He wont do another Oakland story anytime soon, ifa big tech tenant announces, we think he may consider a follow up.

Worked w/ Deborah Boyer to write an opinion piece on Uptown Oakland being names one of the Nations 10 GreatestNeighborhoods, published by The Registry: http://news.theregistrysf.com/uptown-oakland-district-one-nations-10-greatest-neighborhoods/

Screened request by Heather Johnson from Oakland Magazine to speak with Andrew Jones re: bike stations. Andrew spoke withher on 10/14.

Other: Social media posts for Youth Radio & Girls Inc. recent grants on 11/19 Social media posts for Manifesta Salons festival on 10/24 & 10/25 Monitored & posted on activity feed for Uptown & Downtown Oakland on a weekly basis - Social Media (Twitter, Facebook,

LinkedInOakland Groups page) CBD Monthly Eblast:Gathered content ideas each month for EBlasts that are distributed to the CBDs lists. (Ongoing)

Gallen.Neilly attends all DISI and Board mtgs

Recent Clips:

Oakland Oakland Focus Blog: Are you ready forPlaid Friday in Oakland?? ran on 11/20/14 http://oaklandfocus.blogspot.com/2014/11/are-you-ready-for-plaid-friday-in.html

Oakland SFGate: Oakland shops spring up with items to appeal to local pride ran on 11/19/14 http://www.sfgate.com/bayarea/article/Oakland-shops-spring-up-with-items-to-appeal-to-5904769.php

Oakland SFBT: For Oakland merchants, Plaid is the new Black Friday ran on 11/14/14 http://www.bizjournals.com/sanfrancisco/blog/2014/11/oakland-merchants-plaid-is-the-new-black-friday.html?page=all

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http://news.kron4.com/kron4/community/plaid-friday/http://news.kron4.com/kron4/community/plaid-friday/http://news.kron4.com/kron4/community/plaid-friday/http://news.theregistrysf.com/uptown-oakland-district-one-nations-10-greatest-neighborhoodshttp://news.theregistrysf.com/uptown-oakland-district-one-nations-10-greatest-neighborhoodshttp://news.theregistrysf.com/uptown-oakland-district-one-nations-10-greatest-neighborhoodshttp://news.theregistrysf.com/uptown-oakland-district-one-nations-10-greatest-neighborhoodshttp://oaklandfocus.blogspot.com/2014/11/are-you-ready-for-plaid-friday-in.htmlhttp://oaklandfocus.blogspot.com/2014/11/are-you-ready-for-plaid-friday-in.htmlhttp://www.sfgate.com/bayarea/article/Oakland-shops-spring-up-with-items-to-appeal-to-5904769.phphttp://www.sfgate.com/bayarea/article/Oakland-shops-spring-up-with-items-to-appeal-to-5904769.phphttp://www.bizjournals.com/sanfrancisco/blog/2014/11/oakland-merchants-plaid-is-the-new-black-friday.html?page=allhttp://www.bizjournals.com/sanfrancisco/blog/2014/11/oakland-merchants-plaid-is-the-new-black-friday.html?page=allhttp://www.bizjournals.com/sanfrancisco/blog/2014/11/oakland-merchants-plaid-is-the-new-black-friday.html?page=allhttp://www.sfgate.com/bayarea/article/Oakland-shops-spring-up-with-items-to-appeal-to-5904769.phphttp://oaklandfocus.blogspot.com/2014/11/are-you-ready-for-plaid-friday-in.htmlhttp://news.theregistrysf.com/uptown-oakland-district-one-nations-10-greatest-neighborhoodshttp://news.theregistrysf.com/uptown-oakland-district-one-nations-10-greatest-neighborhoodshttp://news.kron4.com/kron4/community/plaid-friday/


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Oakland San Francisco Business Times: With Lake Merritt residential tower, highrise development restarts in Oakland ran on11/7/14http://www.bizjournals.com/sanfrancisco/blog/real-estate/2014/11/oakland-high-rise-development-lake-merritt.html?page=all

Oakland San Francisco Business Times: Lake Merritt BART plan may spur 4,900 housing units, ease development ran on 10/27/ http://www.bizjournals.com/sanfrancisco/blog/2014/10/lake-merritt-bart-oakland-redevelopment-housing.html?page=all

Oakland Contra Costa Times: Laurel Book Store opening in downtown Oakland ran on10/23/14http://www.contracostatimes.com/breaking-news/ci_26786094/laurel-book-store-opening-downtown-oakland

Oakland The Registry: Oakland Residential Market Sees Rise in Interest and Activity ran on10/20/14http://news.theregistrysf.com/oakland-residential-market-sees-rise-interest-activity/

Oakland The Registry: The UptownOakland District is One of the Nations 10 Greatest Neighborhood ran on 10/16/14PleaseNote: Uptown Oak Greatest Neighborhood PR http://news.theregistrysf.com/uptown-oakland-district-one-nations-10-greatest-neighborhoods/

Oakland San Francisco Business Times: "Oakland's Uptown selected as nation's best neighborhood" ran on 10/9/14http://www.bizjournals.com/sanfrancisco/blog/2014/10/oakland-uptown-best-neighborhood-american-planning.html

Oakland YouTube (CBS): Oaklands Uptown District Named Among Nations 10 Great Neighborhoods posted on 10/1/14 http://www.youtube.com/watch?v=tFPKFxYe05I

Oakland East Bay Express: Uptown Oakland Named One Of The Best Neighborhoods in America ran on 10/1/14 http://www.eastbayexpress.com/SevenDays/archives/2014/10/01/uptown-oakland-named-one-of-the-best-neighborhoods-in-america

Oakland - Fox 2 News (a St. Louis TV Channel): "Central West End named one of Top 10 Great Neighborhoods in America" ran on10/1/14 http://fox2now.com/2014/10/01/central-west-end-named-one-of-top-10-great-neighborhoods-in-america/

Oakland Oakland North:Uptown named oneof the Great Places in America ran on 10/2/14 https://oaklandnorth.net/2014/10/02/uptown/

Projects UNDERWAY

Media Inquiries/Pitches:

Researching 2015 editorial calendars for various coverage opportunities Connecting with Susan Mernit/Oakland Local re: new website & neighborhood representations/coverage:

http://oaklandlocal.com/neighborhood/ Media Outreach Program to be bi-weekly or monthly reaching out to reporters on a regular basis with curated story ideas,

quote resources, suggestions and more- your feedback is welcome, please email to: [email protected]

Other:

Gallen.Neilly will attend the meeting with EVB ad agency on 12/12 to welcome them to the CBDs and brainstorm. Developing a Why Oakland? package (in coordination with local brokers) to use as a resource to pitch Oakland as a great

home for ANY business. District Tweet-of-the-Week, ongoing

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http://www.bizjournals.com/sanfrancisco/blog/real-estate/2014/11/oakland-high-rise-development-lake-merritt.html?page=allhttp://www.bizjournals.com/sanfrancisco/blog/real-estate/2014/11/oakland-high-rise-development-lake-merritt.html?page=allhttp://www.bizjournals.com/sanfrancisco/blog/real-estate/2014/11/oakland-high-rise-development-lake-merritt.html?page=allhttp://www.bizjournals.com/sanfrancisco/blog/2014/10/lake-merritt-bart-oakland-redevelopment-housing.html?page=allhttp://www.bizjournals.com/sanfrancisco/blog/2014/10/lake-merritt-bart-oakland-redevelopment-housing.html?page=allhttp://www.contracostatimes.com/breaking-news/ci_26786094/laurel-book-store-opening-downtown-oaklandhttp://www.contracostatimes.com/breaking-news/ci_26786094/laurel-book-store-opening-downtown-oaklandhttp://www.contracostatimes.com/breaking-news/ci_26786094/laurel-book-store-opening-downtown-oaklandhttp://news.theregistrysf.com/oakland-residential-market-sees-rise-interest-activity/http://news.theregistrysf.com/oakland-residential-market-sees-rise-interest-activity/http://news.theregistrysf.com/oakland-residential-market-sees-rise-interest-activity/http://news.theregistrysf.com/uptown-oakland-district-one-nations-10-greatest-neighborhoods/http://news.theregistrysf.com/uptown-oakland-district-one-nations-10-greatest-neighborhoods/http://www.bizjournals.com/sanfrancisco/blog/2014/10/oakland-uptown-best-neighborhood-american-planning.htmlhttp://www.bizjournals.com/sanfrancisco/blog/2014/10/oakland-uptown-best-neighborhood-american-planning.htmlhttp://www.youtube.com/watch?v=tFPKFxYe05Ihttp://www.youtube.com/watch?v=tFPKFxYe05Ihttp://www.eastbayexpress.com/SevenDays/archives/2014/10/01/uptown-oakland-named-one-of-the-best-neighborhoods-in-americahttp://www.eastbayexpress.com/SevenDays/archives/2014/10/01/uptown-oakland-named-one-of-the-best-neighborhoods-in-americahttp://fox2now.com/2014/10/01/central-west-end-named-one-of-top-10-great-neighborhoods-in-america/http://fox2now.com/2014/10/01/central-west-end-named-one-of-top-10-great-neighborhoods-in-america/https://oaklandnorth.net/2014/10/02/uptown/https://oaklandnorth.net/2014/10/02/uptown/http://oaklandlocal.com/neighborhood/http://oaklandlocal.com/neighborhood/mailto:[email protected]:[email protected]:[email protected]:[email protected]://oaklandlocal.com/neighborhood/https://oaklandnorth.net/2014/10/02/uptown/http://fox2now.com/2014/10/01/central-west-end-named-one-of-top-10-great-neighborhoods-in-america/http://www.eastbayexpress.com/SevenDays/archives/2014/10/01/uptown-oakland-named-one-of-the-best-neighborhoods-in-americahttp://www.youtube.com/watch?v=tFPKFxYe05Ihttp://www.bizjournals.com/sanfrancisco/blog/2014/10/oakland-uptown-best-neighborhood-american-planning.htmlhttp://news.theregistrysf.com/uptown-oakland-district-one-nations-10-greatest-neighborhoods/http://news.theregistrysf.com/oakland-residential-market-sees-rise-interest-activity/http://www.contracostatimes.com/breaking-news/ci_26786094/laurel-book-store-opening-downtown-oaklandhttp://www.bizjournals.com/sanfrancisco/blog/2014/10/lake-merritt-bart-oakland-redevelopment-housing.html?page=allhttp://www.bizjournals.com/sanfrancisco/blog/real-estate/2014/11/oakland-high-rise-development-lake-merritt.html?page=all

Documents

LMU Board Meeting December 4, 2014 Agenda Packet