LMU Board Meeting August 8, 2013 Agenda Packet

8/13/2019 LMU Board Meeting August 8, 2013 Agenda Packet

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BROWN ACT:

Government Code 54950 (The Brown Act) requires that a brief description of each item to be transacted or

discussed be posted at least 72 hours prior to a regular meeting. The Corporation posts agendas with the City at 1

Frank H. Ogawa Plaza, #101. Action may not be taken on items not posted on the agenda. Copies of the agenda

are available from the Lake Merritt/Uptown District Association at 388 19th Street, Oakland, C A 94612. Meeting

facilities are accessible to persons with disabilities. If you require special assistance to participate in the meeting,

notify our office at 510 238-1122 at least 48 hours prior to the meeting.

L A K E M E R R I T T / U P T O W N C O M M U N I T Y B E N E F I T D I S T R I C T

388 19th Street Oakland, California 94612

Phone 510.452.4529 Fax 510.452.4530 [email protected] www.lakemerritt-uptown.org

Lake Merritt/Uptown District Association Board of Directors MeetingThursday August 8 2013 8:30 A.M.Kaiser Center 2nd Floor Conference Room 203 300 Lakeside DriveAgenda

1. Call to order, Deborah Boyer

2. Public comment and announcements

3. Approval of the minutes of May 2, 2013 c tion tem

4. Financial Report c tion tema. Inclusion of assessment increase in annual report c tion tem

5. SOBO Updates Andrew Jones

6. DISI Updates Steve Snider

a. Gallen.Neilly & Associates report

7. Adoption of graphic identity program c tion tem

8. Approval of committee purpose statements

a. Organization committee purpose statement c tion temb. SOBO committee purpose statement c tion temc. DISI committee purpose statement c tion tem

9. Other

10.Next Meeting Date: October 3, 2013 Board Nominations


2/16

L A K E M E R R I T T / U P T O W N C O M M U N I T Y B E N E F I T D I S T R I C T

388 19th Street Oakland, California 94612

Phone 510.452.4529 Fax 510.452.4530 [email protected] www.lakemerritt-uptown.org

Lake Merritt/Uptown District Association - Board of Directors Meeting

Minutes of Thursday, May 2, 2013 - 8:30 A.M.

Kaiser Center 2nd Floor Conference Room 203 - 300 Lakeside Drive

Present: Deborah Boyer, Michelle Lane, Chris Curtis, Robert Wilkins, CJ Hirschfield,

Laurie Cooperman-Rosen, Don Rogers, Nola Montgomery, StevenDouglas, Lorie Alemania, Aliza Gallo

Excused Absence:

Staff: Steve Snider/District Manager, Andrew Jones/District Services Coordinator,

Fiona Simms/Administrative Assistant, Ted Tarver

General Counsel: Elizabeth Clark/FAB

PR Consultants: Nancy Amaral/Gallen.Neilly

Guests: Marcia Dumas

Discussions held and decisions made by the Board of Directors

SUBJECT DISCUSSION CTION?

Call to Order-

Deborah Boyer, President

Deborah Boyer called everyone together

at 8:40 a.m. Introductions were made.

Public comment and

announcements

CJ announced that 27 magic boxes at

Childrens Fairyland will be playing in

Spanish. She also noted that the

fundraising costume gala Theres No

Place Like Fairyland will be held on July

6th.

Next week is National Travel and Tourismweek. Visit Oakland will be using the City of

Oakland Adopt-A-Spot program to adopt

a section of Broadway that runs from 8th

Street to the freeway overpass.

The Jack London Improvement District

(JLID) has received the required 30% in the

petition phase, and will now begin the

balloting phase.

The CatVidFest will be held on May 11th.

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2

Bike to Work Day is May 9th.

Approval of the minutes of

March 7, 2013

The minutes of March 7, 2013 were

presented for review.

Chris moved and Laurie

seconded the motion

to approve the minutesof March 7, 2013 as

presented. The motion

was approved

unanimously.

Financial Report Tori announced that the Oakland City

Council has approved our Annual Report

including the assessment increase. Tori will

submit the new assessment data to the

Citys treasury analyst in July.

Tori noted that the April disbursement

totaled $439,951.08, which is $73,347 morethan anticipated. The December

disbursement was $100,000 more than

expected which gives us a total of

$128,151.03 in excess of our annual

budget. Our total income is $1,206,699.20,

which less the reserve of $85,882.04 leaves

a total cash available of $1,120,817.16.

To date the DISI committee has expended

$12,019.13. Tori explained that this number

is low because many DISI projects take

place later in the year. The SOBO

committee has expended $250,521.51 todate. To date the ORG committee has

expended $62,184.87. All committee

expenses are under budget. Total

expenses to date are $324,725.51 which

leaves $796,091.65 cash remaining.

Deborah moved and

Michelle seconded the

motion to approve the

financial report. The

motion was approved

unanimously.

Review of Organization

Committee Strategic

Planning meeting with

Tomiquia Moss

Deborah reviewed the discussion and

outcomes of the ORG Committee strategic

planning meeting. She noted that the

committee objectives need fine tuning; we

need to determine what role the district

should be playing with the City and

business. The district mission, vision, andvalues were revisited. Another meeting will

be held to begin sifting through the

specific purpose statements. Deborah

explained that ultimately there will be a

document that outlines the concepts that

come out of these meetings. Aliza noted

that our services are restricted to our

boundaries and she recommended that

we consider creating a subsidiary

company to sustain larger projects. Aliza

also recommended that we create a list of

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3

specific means of support we would like

from the City.

Selection of public

relations contractor

Andrew reviewed the RFP process and the

legal requirement that we go out to bidevery 3 years for all contracts above

$5,000. He noted that DISI has

recommended the continuation of our

contract with Gallen.Neilly & Associates

due to their extensive experience with

benefit districts and Oakland, as well as

their media contacts and ability to

mediate PR crises. It was noted that they

lack a technology and social media skill

set that we require for our public image.

Potentially the DISI committee and staff

would like to look at a hybrid model thatincorporates a second company focused

on technology and social media.

Steve Douglas asked why we are required

to go to bid every three years for contracts

over $5,000. Elizabeth noted that it is a

requirement of the City of Oakland per our

disbursement agreement.

Laurie moved and

Michelle seconded themotion to approve the

selection of

Gallen.Neilly &

Associates as the PR

contractor through the

end of December 2013.

The motion was

approved unanimously.

SOBO Updates Andrew noted that he is generally happy

with the Ambassador teams performance.

He outlined steps that staff has taken to

bring more uniformity to the two teams

and to encourage more unity. He notedthat a reporter from Le Monde Newspaper

came to Oakland for a photo-shoot of the

districts with the Ambassador team. He

also outlined the Ambassador Card

program.

Chris noted the increased activity in

downtown specifically on 13th Street. The

activity includes loitering and he

mentioned that a group of several kids

were discovered in the stairwell of his

building smoking marijuana andthreatening the tenants. Laurie also noted

that she has seen an increase in activity

around her building.

Ted reported his experience with OPD and

noted that after he met with a tenant

above Burger King, they wrote a letter to

the City Administrator which resulted in a

temporary increase in OPD presence in

that area.

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4

Laurie asked if there were any laws

pertaining to product sales out of cars.

There was discussion of the legality of street

sales and what can be done todiscourage it. Ted noted that street sales

are prohibited in Downtown Oakland.

There was discussion of the citys plans for

First Friday. Aliza noted that the city is

closing the event at 9:00 p.m. and Steve

noted that the city is only funding street

closures until June.

Steve Douglas suggested that the districts

create a sign with the Ambassador

number for merchants and the public.Deborah noted that we would need to

include 911 and Steve noted his concern

that there would be an increase in prank

calls.

Lorie and Ted discussed the relationship

between the Ambassador team and

Oakland School for the Arts.

Andrew updated the board on the status

of SOBO landscaping projects including

the BART planters, medians, and hanging

plants. There was discussion of themaintenance required to maintain each

project. Andrew noted that 3 contracts for

the CCTV program have been completed

and are awaiting signature.

There was discussion of the activities of the

Senior Citizens Task Force.

DISI Updates Staff presented the graphic identity

program created for the districts by Aspire

Visual Communications.

There was discussion of the need forincreased stakeholder outreach.

It was suggested that we post Brought to

you by signs in the newly landscaped

medians.

Gallen Neilly update Staff presented the PR report on behalf of

Gallen.Neilly & Associates staff who could

not attend this meeting due to the

discussion of the PR Services RFP. Chris also

noted that he would like to see greater

interest and participation with Gallen.Neilly

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5

& Associates from the board. He especially

noted the importance of sending them

information regarding new tenants,

businesses, and employees. Steve Douglasnoted that the board members should be

linking positive news articles on their

websites.

Other Steve mentioned that the Annual Breakfast

is coming up on June 13th.

Next Board meeting August 8, 2013

Adjournment The meeting was adjourned at 9:52 a.m.

Minutes taken by: Fiona Simms, Administrative Assistant

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LakeMerritt/UpownDistrict

Association

YTDCashSummary-July20

13

YTDBudget

Actual

Annual

Budget

CashAvailable

Total

$1,0

78,5

48.1

7

$1,2

06,6

99.2

0

$1,182,6

99.0

4

LessReserve

$85,8

82.0

4

$85,8

82.0

4

$85,8

82.0

4

TotalCashAvailable

$992,6

66.1

3

$1,1

20,8

17.1

6

$1,096,8

17.0

0

Expenses

DISI

$45,2

08.3

0

$33,2

73.9

8

$77,5

00.0

0

ORG

$136,3

98.3

6

$129,5

06.5

2

$216,1

50.7

1

SOBO

$468,5

13.6

9

$438,6

96.6

4

$803,1

66.2

9

TotalExpenses

$650,1

20.3

5

$601,4

77.1

4

$1,096,8

17.0

0PleaseSeeAttached

PleaseSeeAttached

Notes

PleaseSeeAttached

PleaseSeeAttached

CashRemaining

$342,5

45.7

8

$519,3

40.0

2

$0.0

0

7


8/16

10:19AM

7/31/12

CashBasis

LakeMerrittUptownDistrictAssociation

July2013E

xpenses

Curr.Actu

al

Curr.Budget

Curr.Variance

Percent

YTDActual

YTDB

udget

YTDVariance

Percent

AnnualBudget

VarianceExplanation

EXPENSES

BannerProgram

1,228

.08

3,500.00

-2,271.92

35.09%

1,228.08

3

,500.00

-2,271.92

35.09%

6,000.00Includesbann

ermaintenance.DISIplanningtoimplement

newbannerp

rogrambeforeyearend.

5,630

.52

6,125.00

-494.48

91.93%

5,630.52

6

,125.00

-494.48

91.93%

10,500.00Includespaym

entsfornewsletterandidentityprogram.

0

.00

3,500.00

-3,500.00

0.0%

0.00

3

,500.00

-3,500.00

0.0%

6,000.00Staffdevelopingmerchantsurveyfor2013

Misc

0

.00

1,166.65

-1,166.65

0.0%

0.00

1

,166.65

-1,166.65

0.0%

2,000.00

PublicRelations

8,750

.00

8,750.00

0.00

100.0%

8,750.00

8

,750.00

0.00

100.0%

15,000.00

PublicSpaceDevelopment

907

.35

2,916.65

-2,009.30

31.11%

907.35

2

,916.65

-2,009.30

31.11%

5,000.00Willbeexpen

dedonLathamSquareprogramming.

16,515

.95

25,958.30

-9,442.35

63.63%

16,515.95

25

,958.30

-9,442.35

63.63%

44,500.00

SpecialEvents

4,500

.00

5,250.00

-750.00

85.71%

4,500.00

5

,250.00

-750.00

85.71%

9,000.00Includesspon

sorshipofBiketoWorkDay,LoveOurLake,

andArt&Soul.

12,258

.03

11,666.65

591.38

105.07%

12,258.03

11

,666.65

591.38

105.07%

20,000.00IncludesGWOandArtMurmursponsorshipandArt&Soul.

HolidayEvent

0

.00

2,333.35

-2,333.35

0.0%

0.0

2

,333.35

-2,333.35

0.0%

4,000.0

Marketingpla

nbeingcreatedforDecemberevent.

TotalSpecialEvents

16,758

.03

19,250.00

-2,491.97

87.06%

16,758.03

19

,250.00

-2,491.97

87.06%

33,000.00

33,273

.98

45,208.30

-11,934.32

73.6%

33,273.98

45

,208.30

-11,934.32

73.6%

77,500.00

Non-personnelexpenses

AccountingExpenses

150

.00

3,791.65

-3,641.65

3.96%

150.00

3

,791.65

-3,641.65

3.96%

6,500.00Anticipaterec

eiptofengagementlettersinAugust.

ComputerService&Support

1,099

.75

583.35

516.40

188.52%

1,099.75

583.35

516.40

188.52%

1,000.00Includesnew

officecomputerandITsupport.

Fees&Permits

1,429

.63

700.00

729.63

204.23%

1,429.63

700.00

729.63

204.23%

1,200.00IncludesCDA

andIDAmembership,submissionfeeforIDA

DowntownLe

adershipandManagementAward.

Insurance

Directors&Officers

1,258

.00

1,258.00

0.00

100.0%

1,258.00

1

,258.00

0.00

100.0%

1,258.00Paidinfull.W

/inannualbudget.

DISTRICTIDENTITY(DISI)

Marketing

Merchant/RetailSupport

CBDSponsoredEvents

TOTAL(DISI)

DISIProjects

FirstFriday

TotalDISIProjects

ORGANIZATION

GeneralLiability

2,916

.00

2,987.00

-71.00

97.62%

2,916.0

2

,987.00

-71.00

97.62%

2,987.0

Paidinfull.W

/inannualbudget.

TotalInsurance

4,174

.00

4,245.00

-71.00

98.33%

4,174.00

4

,245.00

-71.00

98.33%

4,245.00

Misc

511

.02

583.35

-72.33

87.6%

511.02

583.35

-72.33

87.6%

1,000.00FilmingofOaklandStructuresBreakfast-MitchKapor.

Occupancyexpenses

Rent,parking,otheroccupancy

11,833

.98

12,016.65

-182.67

98.48%

11,833.98

12

,016.65

-182.67

98.48%

20,600.00

TotalOccupancyexpenses

11,833

.98

12,016.65

-182.67

98.48%

11,833.98

12

,016.65

-182.67

98.48%

20,600.00

Officefurniture&equipment

381

.39

583.35

-201.96

65.38%

381.39

583.35

-201.96

65.38%

1,000.00

Postage,shipping,delivery

56

.26

291.65

-235.39

19.29%

56.26

291.65

-235.39

19.29%

500.00

Printing&copying

2,081

.04

1,458.35

622.69

142.7%

2,081.04

1

,458.35

622.69

142.7%

2,500.00

Supplies

1,805

.92

2,041.65

-235.73

88.45%

1,805.92

2

,041.65

-235.73

88.45%

3,500.00

Telephone&telecommunications

1,410

.27

1,458.35

-48.08

96.7%

1,410.27

1

,458.35

-48.08

96.7%

2,500.00

TotalNon-personnelexpenses

24,933

.26

27,753.35

-2,820.09

89.84%

24,933.26

27

,753.35

-2,820.09

89.84%

44,545.00

ORG/SpecialProjects

AnnualBreakfastMeeting

4,995

.08

4,500.00

495.08

111.0%

4,995.08

4

,500.00

495.08

111.0%

4,500.00Includescostsforcatering,awards,equipmentrentals,and

videoproduction.

16

.01

1,166.65

-1,150.64

1.37%

16.01

1

,166.65

-1,150.64

1.37%

2,000.00

16,000

.00

16,000.00

0.00

100.0%

16,000.00

16

,000.00

0.00

100.0%

16,000.00SponsorshiprequestfulfilledinMay.

TotalORG/SpecialProjects

21,011

.09

21,666.65

-655.56

96.97%

21,011.09

21

,666.65

-655.56

96.97%

22,500.00

Personnel&Related

Consultants

0

.00

2,333.35

-2,333.35

0.0%

0.00

2

,333.35

-2,333.35

0.0%

4,000.00

8,750

.00

8,750.00

0.00

100.0%

8,750.00

8

,750.00

0.00

100.0%

15,000.00

PublicRelations

BusinessAttractionandRetention

Shuttle

Page2of7

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9/16

10:19AM

7/31/12

CashBasis

LakeMerrittUptownDistrictAssociation

July2013E

xpenses

Curr.Actu

al

Curr.Budget

Curr.Variance

Percent

YTDActual

YTDB

udget

YTDVariance

Percent

AnnualBudget

VarianceExplanation

StaffPersonnel

74,145

.12

74,145.01

0.11

100.0%

74,145.12

74145.01

0.11

100.0%

127,105.71

667

.05

1,750.00

-1,082.95

38.12%

667.05

1750

-1082.95

38.12%

3,000.00IncludesairfaretoIDAConferenceinNewYork.

TotalPersonnel&Related

83,562

.17

86,978.36

-3,416.19

96.07%

83,562.17

86

,978.36

-3,416.19

96.07%

149,105.71

129,506

.52

136,398.36

-6,891.84

94.95%

129,506.52

136

,398.36

-6,891.84

94.95%

216,150.71

Maintenance

154,088

.25

154,000.00

88.25

100.06%

154,088.25

154

,000.00

88.25

100.06%


entofDec.2012invoice.

MiscSOBOexpenses

2,872

.67

2,357.85

514.82

121.83%

2,872.67

2

,357.85

514.82

121.83%

4,042.00IncludespurchaseofnewRubbermaidcartsfor

maintenance

ambassadorteam.

PROW

Maintenance

8,288

.92

29,164.90

-20,875.98

28.42%

8,288.92

29

,164.90

-20,875.98

28.42%

49,997.00Includesfinal

paymenttoTrimacsforBackofBARTproject

andcostsassociatedwithreinstallationofhangingplants.

ResidentialBeautification

0

.00

2,333.35

-2,333.35

0.0%

0.00

2

,333.35

-2,333.35

0.0%

4,000.00Noexpenses

todate.SOBOisexploringoptions.

Security

273,446

.80

274,824.24

-1,377.44

99.5%

273,446.80

274

,824.24

-1,377.44

99.5%


entofDec.2012invoice.

0

.00

5,833.35

-5,833.35

0.0%

0.00

5

,833.35

-5,833.35

0.0%

10,000.00Nochargesforwateringtodate.

438,696

.64

468,513.69

-29,817.05

93.64%

438,696.64

468

,513.69

-29,817.05

93.64%

803,166.29

601,477

.14

650,120.35

-48,643.21

92.52%

601,477.14

650

,120.35

-48,643.21

92.52%

1,096,817.00

SOBO

TOTALSOBO

TOTALEXPENSE

TOTALORGANIZATION

Watering

Training&Prof.Develop.

Page3of7

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10/16

LMUDA

2014-2015B

udgetComparison

2014

2015

2015

20

15

P

roposed

Annual

Budget

Proposed

AnnualBudget

withNo

Increase

Proposed

AnnualBudget

with3%

Increase

Proposed

Annual

Budget

with

5%

Increase

OrdinaryIncome/Exp

ense

Income

Assess

mentRevenue

PriorYearBal-CarryForward

194,1

90.6

9

70,0

00.0

0

70,0

00.0

0

7

0,0

00.0

0

AssessmentRevenue-Other

1,1

05,0

98.5

2

1,1

05,0

98.5

2

1,1

38,251.4

8

1,16

0,353.45

TotalAssessmentRevenue

1,2

99,2

89.2

1

1,175,0

98.5

2

1,2

08,251.4

8

1,23

0,353.45

(Reserve)

-70,0

00.0

0

-50,0

00.0

0

-50,0

00.0

0

-5

0,0

00.0

0

TotalIncome

1,2

29,2

89.2

1

1,1

25,0

98.5

2

1,158,251.4

8

1,18

0,353.45

Expense

DISTRICTIDENTITY(DISI)

DISIProjects

Marketing

10,500.00

10,500.00

10,500.00

1

0,500.00

BannerProgram

6,000.00

4,000.00

4,000.00

4,000.00

Misc.

2,000.00

1,275.00

1,275.00

1,275.00

PublicRelations

15,000.00

15,000.00

15,000.00

1

5,000.00

PublicSpaceDevelopment

5,000.00

5,000.00

5,000.00

5,000.00


6,000.00

4,500.00

4,500.00

4,500.00

TotalDISIProjects

44,5

00.0

0

40,275.0

0

40,275.0

0

4

0,275.0

0

SpecialEvents

Arts&Culture

10,000.00

10,000.00

10,000.00

1

0,000.00

CBDSponsoredEvents

9,000.00

9,000.00

9,000.00

9,000.00

HolidayEvent

4,000.00

4,000.00

4,000.00

4,000.00

TotalSpecialEvents

23,0

00.0

0

23,0

00.0

0

23,0

00.0

0

2

3,0

00.0

0

TotalDISTRICTIDENTITY(DISI)

67,5

00.0

0

63,275.0

0

63,275.0

0

6

3,275.0

0

ORGAN

IZATION

Non-PersonnelExpenses

10


11/16

LMUDA

2014-2015B

udgetComparison

2014

2015

2015

20

15

P

roposed

Annual

Budget

Proposed

AnnualBudget

withNo

Increase

Proposed

AnnualBudget

with3%

Increase

Proposed

Annual

Budget

with

5%

Increase

AccountingExpenses

6,500.00

6,500.00

6,500.00

6,500.00

ComputerService&Support

1,000.00

1,000.00

1,000.00

1,000.00

Consulting&LegalExpenses

5,000.00

2,500.00

2,500.00

2,500.00

Fees&Permits

1,200.00

1,200.00

1,200.00

1,200.00

Insurance

Directors&Officers

1,258.00

1,258.00

1,258.00

1,258.00

GeneralLiability

2,987.00

2,987.00

2,987.00

2,987.00

TotalInsurance

4,2

45.0

0

4,2

45.0

0

4,2

45.0

0

4,2

45.0

0

Misc

1,000.00

500.00

500.00

500.00

Occupancyexpenses

Rent

21,094.00

21,600.00

21,600.00

2

1,600.00

TotalOccupancyexpenses

21,0

94.0

0

21,6

00.0

0

21,6

00.0

0

2

1,6

00.0

0

Officefurniture&equipment

1,000.00

1,000.00

1,000.00

1,000.00

Postage,shipping,delivery

500.00

500.00

500.00

500.00

Printing&copying

2,500.00

2,500.00

2,500.00

2,500.00

Supplies

3,500.00

3,500.00

3,500.00

3,500.00

Telephone&telecommunications

2,500.00

2,500.00

2,500.00

2,500.00

TotalNon-personnelexpenses

49,5

45.0

0

49,5

45.0

0

49,5

45.0

0

4

9,5

45.0

0

ORG/SpecialProjects

AnnualBreakfastMeeting

5,500.00

5,500.00

5,500.00

5,500.00

BusinessAttraction&Retention

2,000.00

500.00

500.00

500.00

Shuttle

16,000.00

16,000.00

16,000.00

1

6,000.00

TotalORG/SpecialProjects

23,5

00.0

0

22,0

00.0

0

22,0

00.0

0

2

2,0

00.0

0

Personnel&Related

Consultants(2103)

PublicRelations

15,000.00

15,000.00

15,000.00

1

5,000.00

StaffPersonnel

130,918.88

134,846.44

134,846.44

13

4,846.44

Training&Prof.Development

4,000.00

4,000.00

4,000.00

4,000.00

TotalPersonnel&Related

149,9

18.8

8

153,8

46.4

4

153,8

46.4

4

15

3,8

46.4

4

TotalO

RGANIZATION

222,9

63.8

8

225,3

91.4

4

225,3

91.4

4

22

5,3

91.4

4

11


12/16

LMUDA

2014-2015B

udgetComparison

2014

2015

2015

20

15

P

roposed

Annual

Budget

Proposed

AnnualBudget

withNo

Increase

Proposed

AnnualBudget

with3%

Increase

Proposed

Annual

Budget

with

5%

Increase

SOBO

Maintenance

271,920.00

280,077.60

280,077.60

28

0,077.60

LandscapingStaffPerson(2014)

26,568.88

27,365.95

27,365.95

2

7,365.95

MiscSOBOexpenses

11,679.10

4,042.00

4,042.00

4,042.00

PROW

Maintenance

60,000.00

60,000.00

60,000.00

6

0,000.00

ResidentialBeautification

4,000.00

4,000.00

4,000.00

4,000.00

Security

525,261.35

499,818.93

499,818.93

49

9,818.93

Watering

39,396.00

39,396.00

39,396.00

3

9,396.00

TotalSOBO

938,8

25.3

3

914,7

00.4

8

914,7

00.4

8

91

4,7

00.4

8

TotalExpense

1,2

29,2

89.2

1

1,2

03,3

66.9

2

1,2

03,3

66.9

2

1,20

3,3

66.9

2

NetIncome

0.0

0

-78,2

68.4

0

-45,1

15.4

4

-23,

013.47

StaffRecommende

dReductions:

DISI

Banners

2,000.00

2,000.00

2,000.00


1,500.00

500.00

250.00

ArtsandCulture

2,500.00

1,500.00

1,500.00

CBDSponsoredEvents

1,500.00

1,500.00

1,500.00

ORG

Shuttle

16,000.00

0.00

0.00

SOBO

SafetyAmbassadorStaff

28,252.00

19,648.18

12,134.47

MaintenanceAmbassadorStaff

26,516.40

19,967.26

5,629.00

AdjustedNetIncom

e

0.00

0.00

0.00

12


13/16

Proposed Language for Assessment Increase Request-DOA/LMUDA

To be included in the Annual Report to the City of Oakland

Assessment Increase of 2.9%:The LMUDA has spent down to its 7% prudent and budgeted

reserve as intended. The LMUDA does not project a surplus of funds above the reserve in 2013,

with the possible exception of past unpaid assessments received.

The requested increase will allow us to:

remain aligned with cost of living increases in the market place,

better meet the demand from district tenants and retailers for expanded ambassador

services and hours of coverage,

provide more leadership positions within the ambassador program to ensure the

retention of key personnel, and

meet the challenges of ongoing issues, such as demonstrations and protests, persistent

crime and the lack of consistent police presence within district boundaries.

Therefore, we are implementing a 2.9% assessment increase to take effect in the next tax year,

as allowed for in the District Management Plan as established by the City of Oakland. The Board

has made considerable reductions to our expenses, but despite this, additional funding is still

necessary to attempt to maintain current service levels.

13


14/16


15/16

Gallen.Neilly attends all DISI and Board mtgs.

Recent Clips

Bay Area Bites: 5 bites: Chow Down in Oaklands Chinatown ran on 7/18/13 Bay Area Bites: Oaklands Jack London District: A Food Desert For The Wealthy? ran on 7/17/13

East Bay Express: Is a Grocery Store Finally Coming to Oakland's Jack London District? ran on 7/17/13

Movato Blog: 35 Reasons You Need to Move to Oakland ran on 7/12/13 Diablo Magazine: Weekly Dish: Umami Burger Opens in Oakland ran on 7/12/13 East Bay Express: Mid-Week Menu: Umami Burger Oakland and The Star on Grand Take Off, Sobo Introduces Gluten Free

Ramen, and Off the Grid Debuts in El Cerrito ran on 7/10/13 San Francisco Business Times: Sungevity raises $15 million for expansion ran on 7/5/13

East Bay Express: Is First Fridays Good for Art Galleries? ran on 7/3/13

East Bay Express: Battle of the East Bay Croissant ran on 7/3/13 San Francisco Examiner: Neighborhood team to develop community market in Oakland's Jack London District ran on 7/2/13

SF Weekly: Southern Meets California Seafood at Hutch in Uptown Oakland ran on 6/27/13

San Francisco Business Times: Food tours trending bigger in Oakland ran on 6/21/13 Oakland Local: Ise Lyfes Brighter than Blight installation brings art to East Oakland ran on 6/20/13

Eater SF: Hutch Brings Whiskey, Oysters, and Grits to Oakland's Uptown ran on 6/18/13

Racked SF: Storenvy Pop-Up Party; Fashion Friday on the Plaza in Oakland ran on 6/17/13 San Francisco Business Times: Signature Group tackles huge Oakland projects ran on 6/14/13 YouTube: Your Adventure in Oakland posted on 6/10/13 Huffington Post: Oakland the Most Honest City in America posted in June 2013 Southwest Airlines Spirit Magazine: Your Adventure in Oakland ran in the June 2013 issue Southwest Airlines Spirit Magazine: Eat Like a Chef ran in the June 2013 issue

Huffington Post: Oakland, Calif., Has Never Been Better: Here Are Ten Reasons Why (PHOTOS) ran on 6/11/13

San Francisco Business Times: Oakland plans Sunday celebration of Lake Merritt renewal ran on 6/7/13

Projects UNDERWAY

Press Releases:

Working with Andrew Jones & Jamie Parks (Public Works) re: Soft opening of Latham Square- press release, media invites, etc.in the works.

New Businesses within the Districts drafting in coordination with the broker focus group. Senior Task Force Media Push to be drafted

Girls, Inc. PR to be drafted (?) Beautification update re: back of BART planters, big belly trash compactors etc. (awaiting further details so draft can be compiled

for reveal.)

Media Inquiries/Pitches:

Coordinate meet w/Susan Piperato (NREI) for this summer. Good News Oakland/KGO follow-ups to be made to Sean Kennedy re: further initiatives to bring new businesses to Oakland-

possible to include/interview.

Other:

District Tweet-of-the-Week-- plan in progress to strengthen social media platform on a schedule

15


16/16

388 19th Street Oakland, California 94612DOA Phone 510.238.1122 LMUDA Phone 510.452.4529 Fax 510.452.4530

[email protected] www.downtownoakland.org

[email protected] www.lakemerritt-uptown.org

Committee Purpose Statements and 2013 Priorities-July 2013

ORG Purpose Statement

The purpose of the Joint Organization Committee is to oversee the general administration of the

corporations, to ensure the effective operations of the board, to act as the coordinating framework

through which the other committees function efficiently, and to increase involvement and support for

the organizations.

2013 Priorities

-Develop Strategic Plan

-Establish criteria by which to evaluate annual performance of all service providers

-Create Annual Report

DISI Purpose Statement

The purpose of the DISI Committee is to promote the identity of the districts, to encourage economic

development, and to create a vibrant downtown through public relations, marketing, and special events.

2013 Priorities

-Economic development through business attraction

-Ensuring the vitality of the arts and walkability in the districts

-Elevating image through marketing and targeted advertising

-Special events, including district-branded event(s)

SOBO Purpose Statement

The purpose of the SOBO Committee is to oversee cleanliness and order in the public rights of way and

to successfully manage service providers in keeping with the expectations of our organization and the

needs of the community. Through diligent planning and thoughtful allocation of resources, we execute

projects that effectively beautify and enhance the safety of the districts for the long term, creating

vibrant and celebrated public spaces.

2013 Priorities

- Increase efficiencies of ambassador and administrative staff

- Implement economic systems that lower or eliminate recurring fees

- Continue to develop the relationship with OPD

16

Documents

LMU Board Meeting August 8, 2013 Agenda Packet