LMU Board Meeting August 5, 2015 Agenda Packet

8/20/2019 LMU Board Meeting August 5, 2015 Agenda Packet

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BROWN ACT:

Government Code 54950 (The Brown Act) requires that a brief description of each item to be transacted or discussed posted at least 72 hours prior to a regular meeting. The Corporation posts agendas with the City at 1 Frank H. Ogawa Plaz#101. Action may not be taken on items not posted on the agenda. Copies of the agenda are available from the La

Merritt/Uptown District Association at 388 19th Street, Oakland, CA 94612. Meeting facilities are accessible to persons wdisabilities. If you require special assistance to participate in the meeting, notify our office at 510 238-1122 at least 48 hours pr

to the meeting.

L A K E M E R R I T T / U P T O W N C O M M U N I T Y B E N E F I T D I S T R I C T

388 19th Street

Oakland, California 94612Phone 510.452.4529 Fax 510.452.4530 [email protected] www.lakemerritt-uptown.org


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L A K E M E R R I T T / U P T O W N C O M M U N I T Y B E N E F I T D I S T R I C T

388 19th Street Oakland, California 94612

Phone 510.452.4529 Fax 510.452.4530 [email protected] www.lakemerritt-uptown.org


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ke Merritt/Uptown District Association

TD Cash Summary-July 2015

Cash Available YTD Budget Actual Annual Budget

Prior Year Reserve and Assessment Income $1,257,830.67 $1,268,486.13 $1,371,545.37

Less Reserve $128,589.54 $128,589.54 $128,589.54

$1,129,241.13 $1,139,896.59 $1,242,955.83

ExpensesDISI $42,033.32 $27,058.62 $72,057.12

ORG $141,483.60 $126,089.80 $230,624.20

SOBO $548,493.42 $489,043.76 $940,274.51

Total Expenses $732,010.34 $642,192.18 $1,242,955.83

Cash Remaining $397,230.79 $497,704.41 $0.00

Non-Assessement Funds Current Liability YTD Actual Remaining Funds

Fox Theater Services (2014) $12,000.00 $3,365.54 $8,634.46

Please see attached

Please see attached

Safety Services provided forshows at The Fox March through

July.

Total Cash Available

Notes

Please see attached

Please See Attached

Notes

Assessement income received

to date is $10,655.46 more than

budgeted.


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Cash Basis

Lake Merritt Uptown District Association

July 2015 Expenses

Curr. Actual Curr. Budget Curr. Variance Percent YTD Actual YTD Budget YTD Variance Percent Ann. Budget Variance Explanation

PENSES

608.98 3,541.67 -2,932.69 17.2% 5,717.96 24,791.65 -19,073.69 23.06% 42,500.00 Includes fulfillment of Phase 1 of the Circlepoint cont

the design of Oakland Central marketing collateral.

Misc 2,000.00 338.09 1,661.91 591.56% 2,090.66 2,366.67 -276.01 88.34% 4,057.12 Includes partial sponsorship of 2015 Oakland Music

Public Relations 1,250.00 1,250.00 0.00 100.0% 8,750.00 8,750.00 0.00 100.0% 15,000.00

3,858.98 5,129.76 -1,270.78 75.23% 16,558.62 35,908.32 -19,349.70 46.11% 61,557.12

Special Events

Arts & Culture 5,000.00 416.67 4,583.33 1,199.99% 5,000.00 2,916.65 2,083.35 171.43% 5,000.00 Includes sponsorship of 2015 Art + Soul Festival.

3,000.00 458.33 2,541.67 654.55% 5,500.00 3,208.35 2,291.65 171.43% 5,500.00 Includes sponsorship of Bike to Work Day, Vator Spl

Oakland Music Festival.

Total Special Events 8,000.00 875.00 7,125.00 914.29% 10,500.00 6,125.00 4,375.00 171.43% 10,500.00

11,858.98 6,004.76 5,854.22 197.49% 27,058.62 42,033.32 -14,974.70 64.37% 72,057.12

Non-personnel expenses

Accounting Expenses 0.00 250.00 -250.00 0.0% 2,850.00 1,750.00 1,100.00 162.86% 3,000.00 Includes preparation of 2014 taxes. Within annual bu

Computer Service & Support 507.50 41.67 465.83 1,217.9% 507.50 291.65 215.85 174.01% 500.00 Includes repair of office computer and retrieval of file

the cloud.

0.00 416.58 -416.58 0.0% 2,499.50 2,916.10 -416.60 85.71% 4,999.00 Includes payment to Robert Selna for Policy and Pla

Committee consulation.

Fees & Permits 25.00 166.67 -141.67 15.0% 1,626.50 1,166.65 459.85 139.42% 2,000.00 Includes SPUR, IDA and CDA memberships and filin

Insurance for Caltrans claim. Within annual budget.

Directors & Officers 0.00 0.00 0.00 0.0% 1,285.00 1,300.00 -15.00 98.85% 1,300.00 Paid in full.

General Liability 0.00 0.00 0.00 0.0% 5,138.00 4,887.00 251.00 105.14% 4,887.00 Variance in this category due to increase in premium

coverage of Big Belly trash compactors.

Total Insurance 0.00 0.00 0.00 0.0% 6,423.00 6,187.00 236.00 103.81% 6,187.00

Misc 0.00 334.00 -334.00 0.0% 947.99 2,338.20 -1,390.21 40.54% 4,008.20 Includes sponsorship of Hack the Hood graduation.

Occupancy expenses

Rent, parking, o ther occupancy 1,572.81 3,208.33 -1,635.52 49.02% 19,023.73 22,458.35 -3,434.62 84.71% 38,500.00

Total Occupancy expenses 1,572.81 3,208.33 -1,635.52 49.02% 19,023.73 22,458.35 -3,434.62 84.71% 38,500.00

Office furniture & equipment 34.88 125.00 -90.12 27.9% 596.44 875.00 -278.56 68.17% 1,500.00Postage, shipping, delivery 13.50 41.67 -28.17 32.4% 79.65 291.65 -212.00 27.31% 500.00

Printing & copying 109.80 250.00 -140.20 43.92% 931.29 1,750.00 -818.71 53.22% 3,000.00

Supplies 3.01 291.67 -288.66 1.03% 1,635.15 2,041.65 -406.50 80.09% 3,500.00

Telephone & telecommunications 219.98 208.33 11.65 105.59% 1,633.07 1,458.35 174.72 111.98% 2,500.00 Includes increase in internet charges. Within annual

Total Non-personnel expenses 2,486.48 5,333.92 -2,847.44 46.62% 38,753.82 43,524.60 -4,770.78 89.04% 70,194.20

ORG/Special Projects

Annual Breakfast Meeting 0.00 0.00 0.00 0.0% 0.00 5,500.00 -5,500.00 0.0% 5,500.00 To be spent on Ambassador BBQ on September 16t

872.00 0.00 872.00 100.0% 872.00 5,000.00 -4,128.00 17.44% 5,000.00 Includes payment to Shuttle Survey takers.

Total ORG/Special Projects 872.00 0.00 872.00 100.0% 872.00 10,500.00 -9,628.00 8.31% 10,500.00

Personnel & Related

1,250.00 1,250.00 0.00 100.0% 8,750.00 8,750.00 0.00 100.0% 15,000.00

Staff Personnel 10,877.84 10,910.83 -32.99 99.7% 76,342.88 76,375.85 -32.97 99.96% 130,930.00

0.00 333.33 -333.33 0.0% 1,371.10 2,333.35 -962.25 58.76% 4,000.00 Includes costs associated with staff attendance at CD

Conference in Santa Monica.

Total Personnel & Related 12,127.84 12,494.16 -366.32 97.07% 86,463.98 87,459.20 -995.22 98.86% 149,930.00

15,486.32 17,828.08 -2,341.76 86.87% 126,089.80 141,483.80 -15,394.00 89.12% 230,624.20TOTAL ORGANIZATION

DISI Projects

Total DISI Projects

Training & Prof. Develop.

Shuttle

ORGANIZATION

DISTRICT IDENTITY (DISI)

Marketing

CBD Sponsored Events

Public Relations

TOTAL (DISI)

Consulting & Legal Expenses

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Cash Basis

Lake Merritt Uptown District Association

July 2015 Expenses

Curr. Actual Curr. Budget Curr. Variance Percent YTD Actual YTD Budget YTD Variance Percent Ann. Budget Variance Explanation

2,349.66 2,349.67 -0.01 100.0% 16,447.62 16,447.65 -0.03 100.0% 28,196.00

Maintenance 47,110.06 22,887.58 24,222.48 205.83% 214,322.26 160,213.06 54,109.20 133.77% 274,651.00 Variance due to emphasis on maintenance issues

during the roll out of combined services under BBB.

Misc SOBO expenses 6,238.80 3,216.81 3,021.99 193.94% 7,923.03 22,517.67 -14,594.64 35.19% 38,601.72

PROW Maintenance 617.91 5,457.50 -4,839.59 11.32% 10,429.19 38,202.57 -27,773.38 27.3% 65,490.07

Security 34,533.47 42,527.98 -7,994.51 81.2% 238,849.66 297,695.82 -58,846.16 80.23% 510,335.72 Combined YTD expenses for security and maintenan

within annual budget.

0.00 1,916.67 -1,916.67 0.0% 1,072.00 13,416.65 -12,344.65 7.99% 23,000.00 Watering charges captured in Block by Block contrac

90,849.90 78,356.21 12,493.69 115.95% 489,043.76 548,493.42 -59,449.66 89.16% 940,274.51

118,195.20 102,189.05 16,006.15 115.66% 642,192.18 732,010.54 -89,818.36 87.73% 1,242,955.83TOTAL EXPENSE

Watering

Landscaping Staff Person

SOBO

TOTAL SOBO

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Gallen.Neilly May/June/July ‘15 Activity Report

To: The Lake Merritt/Uptown & Downtown Oakland District AssociationsFr: Tim Gallen, Andrew Neilly, Nancy Amaral

Here is our summary report of May/June/July activity undertaken by Gallen.Neilly on behalf of the Lake Merritt/Uptown & DowntownOakland Districts.

Projects COMPLETED

Media Inquiries/Pitches:

Goal: To promote business growth & expansion within the CBDs:

Press release drafted/distributed: “Uptown & Downtown Oakland Community Benefit Districts Note Over 156,000 Square Feet ofNew Leases in the Second Quarter of 2015” on July 23, 2015

o RENTV: “Businesses Signed Leases for 156k sf of Space in Downtown/Uptown Oakland in the Second Quarter of thisYear” 7/24/15 http://www.rentv.com/content/northerncalifornia/mainnews/news/20110

o

The Registry SF: “Uptown & Downtown Oakland Community Benefit Districts Note Over 156,000 Square Feet of NewLeases in the Second Quarter of 2015” 7/23/15 http://news.theregistrysf.com/uptown-downtown-oakland-community-benefit-districts-note-over-156000-square-feet-of-new-leases-in-the-second-quarter-of-2015/

o Bisnow: 7/23/15: “Sierra Club loses Race for Oakland Office” sites the 156K stat & a few businesses from Q2:https://www.bisnow.com/archives/newsletter/local-real-estate/san-francisco/5631-sierra-club-loses-race-for-oakland-office/

o

Summary posted by Zennie Abraham’s ‘Oakland Focus’ blog: http://oaklandfocus.blogspot.com on 7/23/15o

Summary posted to Oakland Business Blog: http://oaklandbusiness.blogspot.com/ 7/23/15 Tweeted to Gallen.Neilly’s 440 followers (includes media), Uptown’s 4,772 followers & Downtown’s 5,387

followers

Goal: To collaborate with incoming new & existing businesses to maximize impressions of business growth within the CBDs

Oakland Business Blog: http://oaklandbusiness.blogspot.com/ was developed by Gallen.Neilly and is updated 1-2 times perweek with positive business stories within the CBDs.

o Tweets are posted on Gallen.Neilly, Uptown & Downtown Twitter profiles with links and teasers to these stories on theblog.

Business Profiles: Gallen.Neilly is continuing to reach out to business owners within the CBDs to interview & create businessprofile stories on them. These business profiles are being used to pitch to the media, send to Hank Masler at the OaklandChamber for the Oakland Business Review and to be included in the Oakland Business Blog.

o June Oakland Business Review example: “Creative Shops Move to Uptown/Downtown”http://issuu.com/oaklandchamber/docs/obr_june_15-final_6515 (Page 6)

o

Businesses interviewed thus far include:

o

EVB (Pitched to advertising/marketing media & Oakland Chamber)

o Gensler (On hold- awaiting photos from Gensler’s recent photo shoot)

o Oakland Vision Center (On Oakland Business Blog & pitching nationally)

o Mad Dogs & Englishmen (Pitched to advertising/marketing media & Oakland Chamber)

o

Parlour (Pitched to food writers & local media)

http://www.rentv.com/content/northerncalifornia/mainnews/news/20110http://www.rentv.com/content/northerncalifornia/mainnews/news/20110http://news.theregistrysf.com/uptown-downtown-oakland-community-benefit-districts-note-over-156000-square-feet-of-new-leases-in-the-second-quarter-of-2015/http://news.theregistrysf.com/uptown-downtown-oakland-community-benefit-districts-note-over-156000-square-feet-of-new-leases-in-the-second-quarter-of-2015/http://news.theregistrysf.com/uptown-downtown-oakland-community-benefit-districts-note-over-156000-square-feet-of-new-leases-in-the-second-quarter-of-2015/https://www.bisnow.com/archives/newsletter/local-real-estate/san-francisco/5631-sierra-club-loses-race-for-oakland-office/https://www.bisnow.com/archives/newsletter/local-real-estate/san-francisco/5631-sierra-club-loses-race-for-oakland-office/https://www.bisnow.com/archives/newsletter/local-real-estate/san-francisco/5631-sierra-club-loses-race-for-oakland-office/http://oaklandfocus.blogspot.com/2015/04/uptown-downtown-oakland-community.htmlhttp://oaklandfocus.blogspot.com/2015/04/uptown-downtown-oakland-community.htmlhttp://oaklandfocus.blogspot.com/2015/04/uptown-downtown-oakland-community.htmlhttp://oaklandbusiness.blogspot.com/http://oaklandbusiness.blogspot.com/http://oaklandbusiness.blogspot.com/http://oaklandbusiness.blogspot.com/http://oaklandbusiness.blogspot.com/http://oaklandbusiness.blogspot.com/http://issuu.com/oaklandchamber/docs/obr_june_15-final_6515http://issuu.com/oaklandchamber/docs/obr_june_15-final_6515http://issuu.com/oaklandchamber/docs/obr_june_15-final_6515http://oaklandbusiness.blogspot.com/http://oaklandbusiness.blogspot.com/http://oaklandfocus.blogspot.com/2015/04/uptown-downtown-oakland-community.htmlhttps://www.bisnow.com/archives/newsletter/local-real-estate/san-francisco/5631-sierra-club-loses-race-for-oakland-office/https://www.bisnow.com/archives/newsletter/local-real-estate/san-francisco/5631-sierra-club-loses-race-for-oakland-office/http://news.theregistrysf.com/uptown-downtown-oakland-community-benefit-districts-note-over-156000-square-feet-of-new-leases-in-the-second-quarter-of-2015/http://news.theregistrysf.com/uptown-downtown-oakland-community-benefit-districts-note-over-156000-square-feet-of-new-leases-in-the-second-quarter-of-2015/http://www.rentv.com/content/northerncalifornia/mainnews/news/20110


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o

SparkArt (on hold for approvals from Naveen Jain)

o Port Kitchens LLC (currently pitching to the San Francisco Business Times & others)

o Town Kitchen (works with the Port Kitchens LLC)

o Real Food Cup (works with the Port Kitchens LLC)

Goal: To use the Warriors Win/Parade as an opportunity to promote Uptown/Downtown as THE place to do business:

Gathered stats regarding ambassador services for the Golden State Warriors Parade and circulated with JLL Research’s Chartof the Week Thursday evening, 6/18/15.

NBC - (NBC Bay Area: 1.1M Monthly Unique Visitors; 4.7M Page Views Per Month; 1.8 minutes Average Time Spent). Arrangedinterview with Steve Snider and NBC’s Christie Smith on Oakland’s preparation for Warrior’s Victory parade. Steve coordinatedinterviews with businesses, per reporters’ request -- Uptown Juice Company and Urban Stitch:http://www.nbcbayarea.com/video/#!/on-air/as-seen-on/Oakland-Preps-for-Warriors-Victory-Parade/308309331

CBS - (CBS Bay Area: 77.5MM Monthly Unique Visitors – websites, mobile web, and mobile apps; 27MM Monthly ListeningHours; 44.5MM Monthly Mobile Visitors; 13MM Total Digital App Downloads) . Arranged interview with Andrew Jones and CBSSF’s Da Lin on Oakland’s Victory Parade showcasing the growth of Downtown Oakland and businesses over the years:http://sanfrancisco.cbslocal.com/2015/06/17/golden-state-warriors-victory-parade-oakland-revtalized-downtown/

CBS - (CBS Bay Area: 77.5MM Monthly Unique Visitors – websites, mobile web, and mobile apps; 27MM Monthly ListeningHours; 44.5MM Monthly Mobile Visitors; 13MM Total Digital App Downloads). Arranged and pitched a quote of Steve Snider toCBS’ Brandon Mercer on plans for the Warriors Victory Parade in Oakland. Also sent him the Oakland Skyline report conductedby JLL Research -- inquired about doing a city-by-city comparison and sent him the Chart of the Week also conducted by JLLResearch later that week:http://sanfrancisco.cbslocal.com/2015/06/15/warriors-parade-route-oakland-information-time-date-location-lake-merritt-nba-finals-championship-parade-party/

Blog written in “Business Oakland” blogosphere on positive coverage received regarding the Warriors Championship win andpositive effects on the city of Oakland -- pushed out on Social Media & incorporated it into the Oakland Business Update (OBU) /Broker Focus follow-up package.

Continuation of social media use with photos and captions, news articles and/or television clippings, etc.o #FBF photo of the Warriors Parade and Kaiser Center to our 450 Twitter followers as well as the districts social media

pages on Friday, 6/26/15 (Total Twitter Reach = 10,000+ and Total Facebook Reach = 6,800+).o Tweeted JLL Chart comparing Oakland and Cleveland numbers with fun Ambassador stats provided by Andrew Jones

Thursday, 6/19. Resulted in 6 re-tweets and 5 favorites (Total Audience Reach = 6500+).

Goal: To report positive news:

Received phone call from Kristin at KPIX regarding upset restaurant owners over high prices of compost pick up. We took amessage and declined to participate.

Opinion piece written by Tim Gallen for the Oakland Business Review in July:

http://www.nbcbayarea.com/video/#!/on-air/as-seen-on/Oakland-Preps-for-Warriors-Victory-Parade/308309331http://sanfrancisco.cbslocal.com/2015/06/17/golden-state-warriors-victory-parade-oakland-revtalized-downtown/http://sanfrancisco.cbslocal.com/2015/06/17/golden-state-warriors-victory-parade-oakland-revtalized-downtown/http://sanfrancisco.cbslocal.com/2015/06/15/warriors-parade-route-oakland-information-time-date-location-lake-merritt-nba-finals-championship-parade-party/http://sanfrancisco.cbslocal.com/2015/06/15/warriors-parade-route-oakland-information-time-date-location-lake-merritt-nba-finals-championship-parade-party/http://sanfrancisco.cbslocal.com/2015/06/15/warriors-parade-route-oakland-information-time-date-location-lake-merritt-nba-finals-championship-parade-party/http://sanfrancisco.cbslocal.com/2015/06/15/warriors-parade-route-oakland-information-time-date-location-lake-merritt-nba-finals-championship-parade-party/http://sanfrancisco.cbslocal.com/2015/06/17/golden-state-warriors-victory-parade-oakland-revtalized-downtown/http://www.nbcbayarea.com/video/#!/on-air/as-seen-on/Oakland-Preps-for-Warriors-Victory-Parade/308309331


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Other:

Coordinated a call with Steve Snider & Mark Caro of the Chicago Tribune re: how theater renovations can improve uptownneighborhoods.

Pitched the San Francisco Business Times & sent tweets out “HP Investors Acquires 25,000 sq. ft Mixed-Use Building in UptownOakland for $5.6 million” in coordination with Little Penguin PR (HP Investor’s PR Firm)

Gallen.Neilly suggested a response for Steve Snider re: an email from an unhappy restaurant patron within the CBDs.

Gallen.Neilly provided Carolyn Jones (with the Oakland Magazine) recent Oakland business info & quotes from Deborah &Michelle regarding Oakland Nightlife… clip resulted: http://www.oaklandmagazine.com/Look-Whos-Partying-in-Oakland-Now/

Coordinated with Hank Masler f rom the Oakland Chamber for Uptown/Downtown Oakland related stories (written and submittedby Gallen.Neilly) for the Oakland Business Review in May, June & July: http://issuu.com/oaklandchamber/docs/may_2015

Gallen.Neilly coordinated with Kiera Williams from the City of Oakland to develop/get approval on a quote for Steve Banker forthe City’s upcoming retail brochure.

Broker Focus Group Meeting was held on June 23. Gallen.Neilly sent a follow-up to the brokers after the meeting with mediaclips, resources and more… including an ongoing list of new businesses added to the CBDs in 2015 .

o Additionally, Gallen.Neilly sent out email requests and made calls to individual brokers to gather stats for theUptown/Downtown Q2 release regarding new businesses.

Roland Li of the San Francisco Business Times asked for comment on the Mayor’s new budget in May, we declined to comment.

Monitored & posted on activity feed for Uptown & Downtown Oakland on a weekly basis - Social Media (Twitter, Facebook,LinkedIn Oakland ‘Groups’ page) CBD Monthly E-blast: Gathered content ideas each month for E-Blast’s that are distributed to the CBD’s lists. (Ongoing)

Projects UNDERWAY

Media Inquiries/Pitches:

Reaching out to Rachel Swan of the San Francisco Chronicle (new Oakland reporter) to develop a relationship, discuss CBDs. Business Profile Pitches: Gallen.Neilly will be working throughout 2015, to highlight businesses, businesses owners, offices and

office workers within the CBDs… profiles may be in both print or video form, to be distributed across various online platform s(YouTube, CBD website, Gallen.Neilly website, pitched to the media for use on their websites, print publications, etc.) Emphasison these profiles will be to promote thriving businesses, show that Oakland is a SOLID place to do businesses, economy is

thriving in Oakland & that Oakland would be a great place for others to move their office/business to. Oakland Business Blog: Gallen.Neilly will continue to feed the blog with both written & curated stories and pitch the blog to the

media and others continuously.

Other:

Compiling an ongoing database of ‘new businesses’ within the CBDs, which includes specifics for quick reference. *If you knowof new businesses that have moved in to the CBDs, please let us know… it is our goal to have an ongoing extensive list readyand available for media reference, as well as for other projects.

o

To view the ongoing list, please visit:https://www.dropbox.com/s/cyskwbfgg1ab44p/2015%20CBD%20Bus%20Adds.docx?dl=0

Also collecting a database of positive ‘approved’ quotes for future use from CBD business owners.

Working with Andrea Kirkpatrick of The Swig Company re: Using the Port Workspace Expansion at Kaiser Center to position

additional stories on Oakland as a ‘business incubator’. District ‘Tweet-of-the-Week’ & E-blast content- ongoing.
http://www.oaklandmagazine.com/Look-Whos-Partying-in-Oakland-Now/http://www.oaklandmagazine.com/Look-Whos-Partying-in-Oakland-Now/http://www.oaklandmagazine.com/Look-Whos-Partying-in-Oakland-Now/http://issuu.com/oaklandchamber/docs/may_2015http://issuu.com/oaklandchamber/docs/may_2015http://issuu.com/oaklandchamber/docs/may_2015https://www.dropbox.com/s/cyskwbfgg1ab44p/2015%20CBD%20Bus%20Adds.docx?dl=0https://www.dropbox.com/s/cyskwbfgg1ab44p/2015%20CBD%20Bus%20Adds.docx?dl=0https://www.dropbox.com/s/cyskwbfgg1ab44p/2015%20CBD%20Bus%20Adds.docx?dl=0http://issuu.com/oaklandchamber/docs/may_2015http://www.oaklandmagazine.com/Look-Whos-Partying-in-Oakland-Now/

Documents

LMU Board Meeting August 5, 2015 Agenda Packet