Les NubiansPresentation on how 947 uses multi-platform as a content producer

In the beginning was the walkie talkie…and it evolved…

And now we have…

…more than radio. We have MULTIMEDIA

Multimedia platforms

• Content that uses a combination of different content forms

• Multimedia includes a combination of text, audio, still images, animation, video and interactive content forms

• Multimedia refers to the convergence of different media forms

• The internet has broadened what we know as traditional radio

• Any space is now radio space because of multimedia platforms

• Multimedia platforms are now challenging surveys that are used tomeasure listenership

• Multimedia presentations may be viewed by person on stage, projected, transmitted, or played locally with a media player.

• A broadcast may be a live or recorded multimedia presentation (podcasts or live streaming)

Case study: 947

947 historical background

• The station first went on the air on September 1, 1964.

• It was the first SABC regional FM service called Radio Highveld.

• In September 1996 the SABC sold Radio Highveld to private enterprise, Primedia.

• On 1 September 2014 station changed it’s name from Highveld Stereo to 947.

How 947 uses multimedia

• Using you phone or smart device to see what happens in studio.

• Interact with the content on social media.

• Listen to the show via app or podcasts

Conclusion

• Marketing and advertising

• Top 40

• Joburg Day

• Helps your brand to grow…when used correctly