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Apse Leaver.pdf · Lead conversion using offline methods (via staff and the CRM) and automated online processes (via auto-responses). Data capture strategy uti\ising landing pages,

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Page 1: Apse Leaver.pdf · Lead conversion using offline methods (via staff and the CRM) and automated online processes (via auto-responses). Data capture strategy uti\ising landing pages,
Page 2: Apse Leaver.pdf · Lead conversion using offline methods (via staff and the CRM) and automated online processes (via auto-responses). Data capture strategy uti\ising landing pages,
Page 3: Apse Leaver.pdf · Lead conversion using offline methods (via staff and the CRM) and automated online processes (via auto-responses). Data capture strategy uti\ising landing pages,
Page 4: Apse Leaver.pdf · Lead conversion using offline methods (via staff and the CRM) and automated online processes (via auto-responses). Data capture strategy uti\ising landing pages,
Page 5: Apse Leaver.pdf · Lead conversion using offline methods (via staff and the CRM) and automated online processes (via auto-responses). Data capture strategy uti\ising landing pages,
Page 6: Apse Leaver.pdf · Lead conversion using offline methods (via staff and the CRM) and automated online processes (via auto-responses). Data capture strategy uti\ising landing pages,

GenerationAlpha

Page 7: Apse Leaver.pdf · Lead conversion using offline methods (via staff and the CRM) and automated online processes (via auto-responses). Data capture strategy uti\ising landing pages,
Page 8: Apse Leaver.pdf · Lead conversion using offline methods (via staff and the CRM) and automated online processes (via auto-responses). Data capture strategy uti\ising landing pages,
Page 9: Apse Leaver.pdf · Lead conversion using offline methods (via staff and the CRM) and automated online processes (via auto-responses). Data capture strategy uti\ising landing pages,
Page 10: Apse Leaver.pdf · Lead conversion using offline methods (via staff and the CRM) and automated online processes (via auto-responses). Data capture strategy uti\ising landing pages,
Page 11: Apse Leaver.pdf · Lead conversion using offline methods (via staff and the CRM) and automated online processes (via auto-responses). Data capture strategy uti\ising landing pages,

72% of ad spend

in US is expected

to be digital

70% of people

report disliking

mobile ads

BUT…

Page 12: Apse Leaver.pdf · Lead conversion using offline methods (via staff and the CRM) and automated online processes (via auto-responses). Data capture strategy uti\ising landing pages,

89% of mobile time is

spent on Apps,

only 11% on websites

Page 13: Apse Leaver.pdf · Lead conversion using offline methods (via staff and the CRM) and automated online processes (via auto-responses). Data capture strategy uti\ising landing pages,

Traditional

Digital

Page 14: Apse Leaver.pdf · Lead conversion using offline methods (via staff and the CRM) and automated online processes (via auto-responses). Data capture strategy uti\ising landing pages,

SALES FUNNEL

Page 15: Apse Leaver.pdf · Lead conversion using offline methods (via staff and the CRM) and automated online processes (via auto-responses). Data capture strategy uti\ising landing pages,

Generating Leads

Page 16: Apse Leaver.pdf · Lead conversion using offline methods (via staff and the CRM) and automated online processes (via auto-responses). Data capture strategy uti\ising landing pages,

Generating Leads

John Leaver

[email protected]

07909988532

Page 17: Apse Leaver.pdf · Lead conversion using offline methods (via staff and the CRM) and automated online processes (via auto-responses). Data capture strategy uti\ising landing pages,

SALES FUNNEL

Page 18: Apse Leaver.pdf · Lead conversion using offline methods (via staff and the CRM) and automated online processes (via auto-responses). Data capture strategy uti\ising landing pages,
Page 19: Apse Leaver.pdf · Lead conversion using offline methods (via staff and the CRM) and automated online processes (via auto-responses). Data capture strategy uti\ising landing pages,

Info

rmat

ion

/Ed

uca

tio

n

Content

Test

imo

nia

l/Tr

ust

/Ben

efit

s

Value

Tria

l/O

ffer

/Dis

cou

nt/

Vo

uch

er

Sell

Page 20: Apse Leaver.pdf · Lead conversion using offline methods (via staff and the CRM) and automated online processes (via auto-responses). Data capture strategy uti\ising landing pages,

Info

rmat

ion

/Ed

uca

tio

nContent Value SellTop 5 walks in your area…

3 reasons to drink water…

7 great ideas for weight loss…

Here’s how Dorris lost 2 stone…

Bob’s diet advice…

5 steps to flat abs…

Page 21: Apse Leaver.pdf · Lead conversion using offline methods (via staff and the CRM) and automated online processes (via auto-responses). Data capture strategy uti\ising landing pages,
Page 22: Apse Leaver.pdf · Lead conversion using offline methods (via staff and the CRM) and automated online processes (via auto-responses). Data capture strategy uti\ising landing pages,

1.AdGrants2.Search3.Display4.Video5.Re-marketing

Page 23: Apse Leaver.pdf · Lead conversion using offline methods (via staff and the CRM) and automated online processes (via auto-responses). Data capture strategy uti\ising landing pages,
Page 24: Apse Leaver.pdf · Lead conversion using offline methods (via staff and the CRM) and automated online processes (via auto-responses). Data capture strategy uti\ising landing pages,

“Chart of Hope”Fit for

Purpose Facilities

Commercially-Driven

Marketing Activity

Coordinated Health &

Wellbeing Plan

Motivated, Trained

Workforce

Sustainable Leisure

Provision

Page 25: Apse Leaver.pdf · Lead conversion using offline methods (via staff and the CRM) and automated online processes (via auto-responses). Data capture strategy uti\ising landing pages,

Questions?