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about the course in Design

Management

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about design process

IdeasThe very beginning of any process, no matter if is building a product, develop-ing a service or creating art, is the idea, the vision. Uncommonly they just pop up in ones mind; yet it happens from time to time. More often, great ideas follow a problem that is to be solved, something that inspires you to improve what already is there.

ConceptHaving an idea is great, having a great idea is better, but the goal of every creative person is to have innovative idea, to cre-ate something that does not exist in that way before. Of course, not every client or project gives you the freedom to reinvent the wheel. But if you think out of the boundaries, if you are able to connect different ideas and approaches, you might come up with something that is considered to be an in-novation.

Design is a process. It involves multiple ingredients, levels and stages.

IDEA CONCEPT CREATION CONTENT

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TeamworkMost of the time design is not about flying solo. Teamwork and knowing ones role in a team is a key factor to successful design. Yet, there are some stepping-stones that are threatening inner team communica-tion. One of them is the perception of oneself and the other members. A healthy self-conscious, respect for other persons and an open mind are helpful to discard those problems mentioned above.

Content After the last final adjustments, after every detail is approved and no considerations are made anymore, it is time to get the design implemented. The design agency FJORD is a perfect example for success-ful design strategies, from vision to reali-zation. Their showcase of digital services illustrates the importance of design being able to be adjusted to various platforms.

“It is not about ideas.It is about making ideas happen.”

Gain for me:

+ Experience of behavior in group/ group dynamics

+ Insight in a design agency

+ Introduced to new work methods

+ New inspirations

about brands

Today’s lifestyle is strongly influenced by brands. We are literally surrounded by them and all of them rely on design. Some of them do it very ob-vious, others subtle. A brand connects a product or service to a company and creates a visual ap-pearance, or better a “face”.

WacomIn order to get to know the structure and func-tion of a branding strategy I made a design au-dit for Wacom. The design of their products is simple and elegant, so is their corporate identity. Form follows function, no unnecessary attach-ments. Wacom is a good example for effective design.

Finnish brandingBranding is closely connected to location and strongly depends on it. During the course I got to know major popular Finnish brands and minor local design ventures.

Talking about Finnish brands the names Ma-rimekko and Iittala come to mind. Although one being more frisky and daring as the other, both are in some way representative for Finnish design in general. Clarity and modesty can be seen as core elements of suomalainen muotoilu.

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Local brandingLocal branding is strong in Finland, es-pecially in the cities. The Helsinki Design District, Turku Design Now or Design On Tampere are examples for the vivid design scene and show the great effort to bring the design closer to the people.

Branding includes designing for non-commercial insti-tutions and public matters as well.

Gain for me:

+ get to know cultural design

+ Importance of coherence of a brand

+ Examining the functions of branding

+ More knowledge of Finnish design

+ Appreciation of the modest and clear design approach

about me

Being a media design/art student in his 3rd year I am about to finish my education in nearly half a year. After that I see myself working as a freelancer or a small agency in the field of motion graphics.

Saul BassOne of the artists I got introduced this semester was Saul Bass. He is a graphic designer who turned into a master of the title design for motion pictures. His best-known works are the title sequences for Vertigo, Psycho and North By Northwest.

ECO2The ECO2 program is a Tampere based project to reduce the emission by 20% until the year 2020. The students were given the task to design elements of the campaign and create a visual appearance for the program.

After gathering 4 people of the exchange program our group went to work. We saw a slight weakness of the program, which was too much focused on the big businesses. So our goal was to connect the citizen of Tampere to the small businesses of the city.

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eco2 eco2Century Gothic

Alternatives eco2 eco2

Runsaudensarven valikoima on ainutlaatuinen oman maahantuonnin ansiosta, ja sitä täydentävät useiden kotimaisten tukkujen ja toimittajien tuotteet. Tuotteitamme ei voi toistaiseksi tilata netin kautta tai postitse.

RunsaudensarviKauppakatu 433210 Tampere

Puhelin (03) 2121 479www.runsaudensarvi.net

Runsaudensarvi

Runsaudensarven valikoima on ainutlaatuinen oman maahantuonnin ansiosta, ja sitä täydentävät useiden kotimaisten tukkujen ja toimittajien tuotteet. Tuotteitamme ei voi toistaiseksi tilata netin kautta tai postitse.

RunsaudensarviKauppakatu 433210 Tampere

Puhelin (03) 2121 479www.runsaudensarvi.net

Runsaudensarvi

Runsaudensarven valikoima on ainutlaatuinen oman maahantuonnin ansiosta, ja sitä täydentävät useiden kotimaisten tukkujen ja toimittajien tuotteet. Tuotteitamme ei voi toistaiseksi tilata netin kautta tai postitse.

RunsaudensarviKauppakatu 433210 Tampere

Puhelin (03) 2121 479www.runsaudensarvi.net

Runsaudensarvi

Runsaudensarven valikoima on ainutlaatuinen oman maahantuonnin ansiosta, ja sitä täydentävät useiden kotimaisten tukkujen ja toimittajien tuotteet. Tuotteitamme ei voi toistaiseksi tilata netin kautta tai postitse.

RunsaudensarviKauppakatu 433210 Tampere

Puhelin (03) 2121 479www.runsaudensarvi.net

Runsaudensarvi

We created a whole concept that was di-vided into 3 levels: information, benefits and events. My role was to concentrate on the first one, so to build a platform where information was provided and shared.

The card game ap-proach gives ad-vantages to share the information:They are small, every shop has his own unique, cate-gories and symbols help classification of shops, the map on the backside for orientation, people

can exchange or trade the cards and even more.

We also considered a new look for the whole project. The small cap logo suggests a closer connection to nature and it does not come as strong as the capital ECO2 type. The used Century Gothic font is ac-tually one of the greenest fonts.

Gain for me:

+ Developing a campaign through all work stages

+ Conceptualization for a print campaign in thepublicfield

+ pitching at Demola

+ Saul Bass

about design process

This leaflet is not

+ Organized by the chronological order of our lectures,+ Trying to cover everything that was discussed

This leaflet is a short summary of all

+ the lectures and experiences, + the questions and answers,+ the challenges and works of the Design Management course.

Georg Frömelt

2010