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hard rock hotel chicago

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Oasis to the east, west, north, and south, it is home to an

array of entertainment experiences and cultural infusions.

Home to over 50 museums, 200 theaters, 15,000 restaurants,

77 neighborhoods, 550 parks, 200 annual parades, 31 miles of

lake front, and a world-class skyline, Chicago has established

a presence on the map as a must-see destination.

LAVISH MAGAZINE C AT E R S T O T H E A F F L U E N T J E T S E T T E R A N D AV I D T R AV E L E R .

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adjective1 : expending or bestowing profusely

2 : a : expended or produced in abundance

b : marked by profusion or excess

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OUR TALENT FOR STAYING AHEAD OF TRENDS AND BRINGING THIS INFORMATION TO OUR READERS IS UNMATCHED.

is your ticket to the latest and hottest places

to dine, shop, and be entertained in first class.

We have an eye for searching out the city’s

happening scenes and acquiring an insider’s

scoop on what you want–and need–to know.

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Defying the traditional hierarchy among magazine titles,

Lavish Magazine is published specifically for the worlds’

finest hotel properties. Lavish Magazine sets the standard

that other publications hope to attain. The methodology

is simple: Create a publication that targets a very specific

audience and focuses on the integrity rather than the

quantity produced and distributed. Lavish Magazine

readers are compromised of an array of social and

professional groups. Our reader is a tourist visiting the

city, as well as business people working and lodging at our

hotel partner locations. Lavish Magazine helps these

global readers navigate through the city during their stay.

Printing with unparalleled standards gives rise to the only

magazine deemed worthy of its name, Lavish.

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is published once a year for each hotel we have partnered with, giving their guests all the in-the-know information within proximity to that hotel.

FEATURINGNightlife Looking for a little excitement under the moonlight? Not to worry, we’ve selected the best

places to grab a martini, satisfy your late-night appetite, lounge, socialize, and dance all night.

Dining You choose what tastes suit your palate, we’ve already handled the rest. Whether you’re

looking to stay in your pajamas and have something delivered to your door, or you’re dressed to

impress and ready to fine dine, we have you covered. If we say it’s good, trust us, it’s good.

Shopping From a boutique where hidden treasures are always found to world-class designer stores

where luxury is all around and even just a place to grab the perfect souvenir for those back home, our

team has made it clear where to locate the year’s hottest fashion trends and finds.

Entertainment Ever wanted to kayak on the Chicago River as it meanders through the city’s

majestic architectural canyon while you watch the fireworks display at the mouth of Lake Michigan?

Or maybe sipping a cocktail while sitting among the clouds is more your style. We’ve done our

homework and we have all the right answers. With a plenitude of museums, theaters, nightclubs, and

outdoor activities, we’re sure to keep your mind and body stimulated day and night.

Services Travel the city by limousine, helicopter, or horse carriage. It’s your choice depending on

how fast you want to get to where you’re going. If you snag your dress and only have hours until the

big event, not to worry, we know the best tailors in town. Indulge your senses at a day spa, take a city

tour, or find the right professional who will help you solve your needs. We provide the list of essential

services you will need during your stay.

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Hard Rock Hotel Chicago offers

unique and upscale accommodations

in the heart of downtown Chicago.

Frequented by musicians, celebrities,

and fans alike, the downtown hotel

on Michigan Avenue combines

exceptional service standards and upscale surroundings to serve as a

stylish oasis in the midst of Chicago’s vibrant city culture.

Stretching 40 stories tall, hotel guests will find a musically inspired atmosphere

where Art Deco meets the art of hospitality. Stylish and forward thinking, the

contemporary ambiance blends seamlessly within the walls of the iconic Carbide

& Carbon building, a historic Burnham masterpiece fashioned from green terra

cotta and black polished granite.

Service at the Hard Rock Hotel Chicago is second to none, with a team of

professionals standing ready to welcome you. The four-star quality blends with

practicality, and guests will appreciate the extras afforded to them, including

complimentary Gibson guitar rentals and 10 free iTunes downloads.

Hard Rock Hotel Bali

Hard Rock Hotel and Casino Biloxi

Hard Rock Hotel Chicago

Hard Rock Hotel and Casino Hollywood

Hard Rock Hotel and Casino Las Vegas

Hard Rock Hotel Orlando

Hard Rock Hotel and Casino Macau

Hard Rock Hotel Pattaya

Hard Rock Hotel Penang

Hard Rock Hotel San Diego

Hard Rock Hotel and Casino Tampa

Hard Rock Hotel and Casino Tulsa

THE HARD ROCK HOTEL CHICAGOI S O N E O F C H I C AG O ’S H O T T E S T D OW N T OW N H O T E L S .

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THE HARD ROCK HOTEL CHICAGOH A S 140,000 G U E S T S P E R Y E A R .

INCOME Average $240K

<$100K 39.40%

$101K-$250K 24.00%

$251K-$500K 21.10%

$501K-$1M 2.80%

$1-$2M 2.80%

$2M+ 2.80%

AGE 18-24 3.60%

25-29 9.60%

30-45 37.30%

46-65 37.30%

66-OVER 12%

MARTIAL STATUS Single 44%

Married 42.60%

Single Parents 8.50%

Married Parents 4.90%

AVERAGE HOTEL ROOM RATE Year round at the Hard Rock Hotel Chicago Average Rate $250Deluxe Room $159-$359Suite $309-$1,400

AVERAGE HOTEL OCCUPANCY 74%, 280 Rooms Nightly

AVERAGE LENGTH OF STAY2.1 Nights

AVERAGE NUMBER OF GUESTSAnnually: 140,000

URBANICITY City & Suburbs 47.10%

Rural 18.60%

Suburbs 27.10%

Downtown 7.20%

MALE/FEMALE RATIO48% to 52% AVERAGE AGE 47 COLLEGE GRADUATES83% POST-GRADUATE DEGREE 34% AVERAGE HOME VALUE $690,000

OWNERSHIP

Owners 73.00%

Renters 27.00%

KIDS

Toddlers/Preschool 1.40%

Kids, Mixed Age 5.70%

School Age 18.60%

No Kids 74.30%

HOTEL DEMOGRAPHICSChicago truly functions as an oasis and bridge between the east and west here in

the United States. The nation’s number one city for air travel hosted more than 45.23

million domestic and overseas visitors in 2006, including 32.8 million domestic

leisure travelers, 11.32 million domestic business travelers, and 1.06 million overseas

visitors. These visitors contributed nearly more than $10 billion to Chicago’s economy.

ENGAGEMENTReaders Per Copy 24Time Spent With Issue 48 minKeeps Copies: Only when purchased at the gift shop or charged to their room

CHICAGO GUEST INFORMATIONLavish Magazine is provided to an elite niche market here in the city of Chicago, specifically targeting the hotel and lodging

industry. These industries rely heavily on tourists and businesspeople alike to satisfy their financial requirements.

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Long 12-month exposure at each property

Strategic placement in all hotel rooms

Brand equity at national and local levels

Focused target market producing tangible returns

Balanced advertisement-to-category ratio

Easy to track advertising dollars through the guest referral program

Two hours of premium ad design included

Nicest

Best photographers, best design team

Just right for illustrating your products or services

Lower pricing + more added value = higher return

Editorial content opportunities among the best products and services

Short term exposure–weekly, monthly

Display at information area or drop box

Brand equity at either a national or local level

Local markets or national markets

Unbalanced advertisement-to-category ratio

Difficult to track advertising dollars

Costly design expenses

Nice, Nicer…

Good photographers, good design team

Too small, too large

Higher pricing + less added value = less return

No editorial content opportunities

Us VS. THEMWith Lavish Magazine we provide long-term 12-month exposure at each hotel property we work with, building quality relationships rather than the frequently placed, short-term exposure advertisements in other magazines, which can be less effective and more costly.

THEM ™

SPECIFICATIONS

FILE FORMATS

WIDTH HEIGHTSPREAD: BLEED 20.25" 12.25"

20" 12"SPREAD: TRIM SIZE SPREAD: LIVE AREA 19.5" 11.5"

SPREAD: GUTTER AREA All type must be .25" away from gutter.

PAGE: BLEED 10.25" 12.25"

PAGE: TRIM SIZE 10" 12"

PAGE: LIVE AREA 9.5" 11.5"

2/3 PAGE 6.25" 11.5"

1/2 PAGE HORIZONTAL 9.5" 5.625"

1/2 PAGE VERTICAL 4.625" 11.5"

1/3 PAGE 3" 11.5"

1/4 PAGE 4.625" 5.625"

1/8 PAGE 4.625" 2.687"

LINE SCREEN 150 body, 175 cover

MAXIMUM INK DENSITY 300%

Vertical

BLEED SIZE: 20.25" X 12.25"TRIM SIZE: 20" X 12"LIVE AREA: 19.5" X 11.5"GUTTER AREA: .25"

4.625" X 5.625"

9.5" X 5.625"

/3

3" X 11.5"6.25" X 11.5"

4.625" X 11.5"

BLEED SIZE: 10.25" X 12.25"TRIM SIZE: 10" X 12" LIVE AREA: 9.5" X 11.5"

4.625" X 2.687"

1PAGE

/3

2PAGE

/2

1/2

1

/4

1 /8

1

PAGE

PAGE

PAGE

PAGE

HORIZONTAL

VERTICAL

PAGESINGLE

TWO PAGESPREAD

All advertisements must be submitted digitally. Preferred printing file type PDF-x1a. Acceptable file formats include high res (300 dpi) jpeg, tiff, pdf and eps formats. All fonts must be outlined and images embedded. Lavish, LLC assumes no liability for color errors or font omissions.

Follow AAAA recommended standards for offset printing (SWOP Standards). More information on SWOP Standards visit at www.swop.org.

Proofs should be submitted with ads to ensure a correct color match. Chromalux, Epson, Creo, or other high quality 4-color proofing match system is preferred. If no proof is submitted, Lavish, LLC assumes no liability for color errors or font omissions. Lavish, LLC assumes no liability for copyright infringment on the part of it’s advertisers.

AD DESIGN

Lavish has a world-class graphic design team whose abilities are far reaching in the world of design. Our design department provides our clients with creative direction, scanning, refinishing, and editing services. For the advertiser looking for the total advertising package, let our designers provide multiple campaigns, copy writing services, and custom consultation on brand and identity implementation. All design time beyond 2 hours is billed at a rate of $75/hour. After a final approval, Lavish, LLC assumes no liability for errors or omissions. Media is non-returnable, unless requested for in advance with the postage prepaid via FedEx, UPS, or USPS couriers.

DEADLINESAll efforts will be made for final magazines to be printed and delivered within 120 days from the receipt of signed contracts with Lavish salesperson or account manager.

AD SUBMISSIONSubmit final ads to ads@lavishchicgo.com.Artwork may also be uploaded to the Lavish FTP. Please notify ads@lavishchicago.com when upload is completed.

FTP LOGIN:FTP Username: ads@lavishpassport.comPassword: lavishFTP Server: ftp.lavishpassport.com Port: 21

LAVISH CHICAGO ADVERTISING SALESJoseph BadalamentiDirector of SalesO 1.(312).854.7055F 1.(312).376.1597M 1.(312).860.9999TF 1.(800).7.LAVISHjoseph@lavishchicago.com

LAVISH CHICAGO ART SUBMISSIONSScout DriscollCreative DirectorO 1.(414).727.2724M 1.(773).502.5377scout@lavishchicago.com

SPECIFICATIONS

FILE FORMATS

WIDTH HEIGHTSPREAD: BLEED 20.25" 12.25"

20" 12"SPREAD: TRIM SIZE SPREAD: LIVE AREA 19.5" 11.5"

SPREAD: GUTTER AREA All type must be .25" away from gutter.

PAGE: BLEED 10.25" 12.25"

PAGE: TRIM SIZE 10" 12"

PAGE: LIVE AREA 9.5" 11.5"

2/3 PAGE 6.25" 11.5"

1/2 PAGE HORIZONTAL 9.5" 5.625"

1/2 PAGE VERTICAL 4.625" 11.5"

1/3 PAGE 3" 11.5"

1/4 PAGE 4.625" 5.625"

1/8 PAGE 4.625" 2.687"

LINE SCREEN 150 body, 175 cover

MAXIMUM INK DENSITY 300%

Vertical

BLEED SIZE: 20.25" X 12.25"TRIM SIZE: 20" X 12"LIVE AREA: 19.5" X 11.5"GUTTER AREA: .25"

4.625" X 5.625"

9.5" X 5.625"

/3

3" X 11.5"6.25" X 11.5"

4.625" X 11.5"

BLEED SIZE: 10.25" X 12.25"TRIM SIZE: 10" X 12" LIVE AREA: 9.5" X 11.5"

4.625" X 2.687"

1PAGE

/3

2PAGE

/2

1/2

1

/4

1 /8

1

PAGE

PAGE

PAGE

PAGE

HORIZONTAL

VERTICAL

PAGESINGLE

TWO PAGESPREAD

All advertisements must be submitted digitally. Preferred printing file type PDF-x1a. Acceptable file formats include high res (300 dpi) jpeg, tiff, pdf and eps formats. All fonts must be outlined and images embedded. Lavish, LLC assumes no liability for color errors or font omissions.

Follow AAAA recommended standards for offset printing (SWOP Standards). More information on SWOP Standards visit at www.swop.org.

Proofs should be submitted with ads to ensure a correct color match. Chromalux, Epson, Creo, or other high quality 4-color proofing match system is preferred. If no proof is submitted, Lavish, LLC assumes no liability for color errors or font omissions. Lavish, LLC assumes no liability for copyright infringment on the part of it’s advertisers.

AD DESIGN

Lavish has a world-class graphic design team whose abilities are far reaching in the world of design. Our design department provides our clients with creative direction, scanning, refinishing, and editing services. For the advertiser looking for the total advertising package, let our designers provide multiple campaigns, copy writing services, and custom consultation on brand and identity implementation. All design time beyond 2 hours is billed at a rate of $75/hour. After a final approval, Lavish, LLC assumes no liability for errors or omissions. Media is non-returnable, unless requested for in advance with the postage prepaid via FedEx, UPS, or USPS couriers.

DEADLINESAll efforts will be made for final magazines to be printed and delivered within 120 days from the receipt of signed contracts with Lavish salesperson or account manager.

AD SUBMISSIONSubmit final ads to ads@lavishchicgo.com.Artwork may also be uploaded to the Lavish FTP. Please notify ads@lavishchicago.com when upload is completed.

FTP LOGIN:FTP Username: ads@lavishpassport.comPassword: lavishFTP Server: ftp.lavishpassport.com Port: 21

LAVISH CHICAGO ADVERTISING SALESJoseph BadalamentiDirector of SalesO 1.(312).854.7055F 1.(312).376.1597M 1.(312).860.9999TF 1.(800).7.LAVISHjoseph@lavishchicago.com

LAVISH CHICAGO ART SUBMISSIONSScout DriscollCreative DirectorO 1.(414).727.2724M 1.(773).502.5377scout@lavishchicago.com

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Discount advertising placements in our pocket-sized sister publication, Lavish Passport Magazine. Hotel locations are subject to the discretion of Lavish, LLC.

Complimentary mobile messaging marketing campaigns. A $25.00 value per text campaign sent to our organic loyal subscriber base.

Complimentary email messaging marketing campaigns. A $1,000.00 value per email campaign sent to our organic loyal subscriber base.

Complimentary placement in online “flip” editions of Lavish Magazine and Lavish Passport Magazine as well as a PDF format.

Complimentary listing placement in the back of Lavish Magazine when applicable.

Complimentary utlization of guest key card discount programs and Lavish-fostered insider relationship between you and hotel property management, staff, and concierge.

Complimentary event sponsorship opportunities.

Complimentary sponsored event photography.

Complimentary listing on Lavish Magazine website

Complimentary newsletter inclusion when applicable.Opportunity to participate in our upcoming Lavish-rated program.

Assisted marketing through social network mediums pertaining to Lavish, LLC (Facebook, Twitter, etc...).

Inclusion and complimentary sponsorship opportunities for magazine launch party for each Lavish Magazine and Lavish Passport Magazine issue printed.

* Added value items vary depending on package selection.

ADDED VALUE More than just a print advertisement, see what partnering with Lavish, LLC. can do for your business.

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Reserve your insertion in LAVISH MAGAZINE todayby contacting Joseph Badalamenti, Director of Sales.

O 1.(312).854.7055 F 1.(312).376.1597

M 1.(312).860.9999 TF 1.(800).7.LAVISH

joseph@lavishchicago.com

LAVISHCHICAGO.COM LAVISHMAGAZINE.COM

“The gratification of

is not found in mere possession or in

expenditure, but in its wise application.”

WEALTH

-Miguel de Cervantes Saavedra

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thank you.

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TF 1.(800).7.LAVISHwww.lavishchicago.com

SALES OFFICE35 East Wacker Drive, 9th Floor

Chicago, Illinois 60601