L A M O D A B r A z i L i A nFA s h i O n B r A n D G e t s A P rO D u c t i O n M A k e Ov e r

Customer Story

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C h a l l e n g e

M a R K e T S

Womenswear

l O C a T I O n

Santa Catarina, Brazil

l e C T R a S O l U T I O n S

Founded in 1986, La Moda designs and produces clothing for its high-end Brazilian womenswear brand, Lança Perfume. One of Brazil’s major fashion players, the company experienced a growth surge in 2006 when it moved from childrenswear into women’s apparel; by 2012, it had grown to 50 times its original size and its factory was producing over a million pieces a year.

La Moda expanded so quickly that it developed without putting proper processes into place. The company needed to update its cutting room to keep up with the increase in business. It needed to keep production fast and cost-effective, while maintaining the high quality standards and originality in design that set it apart from other brands in the market.

With Lectra’s help, La Moda was able to boost its production output by 30%. The company worked with Lectra experts to redefine and streamline workflow in the cutting room, and used Lectra’s range of powerful solutions to improve its development process, optimize production planning and reduce fabric consumption by 2%. The resulting increase in speed and efficiency gave La Moda the agility it needed to respond quickly to trends and deliver of-the-moment styles to stores at the pace the market demanded. The savings in time and fabric also improved profit margins, which meant more money was available to invest in areas that strengthened the brand’s DNA, like design and innovation.

S O l U T I O n

S e T T I n g T h e Pa C e

La Moda strives to bring its customers the latest in Brazilian fashion. The company releases four main collections a year, each featuring 800 products in addition to several mini-collections of 60-80 pieces each. Keeping up with this pace and volume can be a real challenge. “We need to react quickly to market trends, so our lead times are short. A speedy product development and production process is crucial if we’re going to get our designs into stores on time,” explains Bedin. “At the same time, we need to make sure our operation is as cost-efficient as possible, without sacrificing the premium nature of our offer.”

O n e S e a M l e S S P R O C e S S

After an in-depth consultation with Lectra, La Moda decided to focus on improving efficiency and eliminating waste in its cutting room. The company worked with Lectra’s experts to eliminate redundant tasks and streamline their workflow. It adopted Lectra’s marker making solution, Diamino, and its cut-order planning solution, Optiplan, to optimize fabric use and better manage production resources. The payoff was almost instantaneous: throughput increased by 30% and fabric consumption dropped by 2%.

The company was so impressed with the results that they soon purchased Lectra’s Vector cutting machine, then invested in patternmaking solution Modaris for their product development department. “Modaris has made our development process faster and more agile, so we can deliver more, in less time. Grading is quicker and easier, and exporting files for production is seamless and error-free, since the platform communicates directly with Lectra’s production-planning solutions and cutting machines,” says Daniela Martinello, Product Engineering Coordinator.

a P R e M I U M Pa R T n e R F O R a P R e M I U M B R a n D

La Moda was looking for a partner who understood the nature of their brand and would help them create a solid foundation on which to build their business. “One of our company values is to strive for perfection, so we want to do things right. Lectra doesn’t just focus on quick fixes, they take the time to understand their customers’ process and find solutions that fit their goals,” says Bedin.

“They go above and beyond to provide their customers with a premium offer, which is similar to our approach to business, so they make an ideal partner for us.”

“Lectra has provided us with valuable expertise and best practices that we use on a daily basis. We’ve not only increased pro-ductivity, we’ve

improved on quality, because we have more control over the cut pieces we send to our subcontractors and can provide them with the detailed information they need to deliver our product on time and up to quality standards,” attests Roberto Carlos Andrieti, Cutting Room Coordinator.

La Moda is so happy with the results they have achieved that they recently added Lectra’s design solution Kaledo to their arsenal, and are planning to adopt Lectra’s product lifecycle management solution to tie everything together, as they forge ahead with their plans for expansion.

Lectra was there to support and guide us during the transition and training process, in person or

via telephone, Skype or email.

-Daniela Martinello, Product Engineering Coordinator.

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Lectra in FashionWith 40 years’ experience in fashion and apparel, Lectra’s mission is to provide a complete spectrum of design, development, and production solutions to confront 21st-century challenges. From first creative spark to final product, our professional services address an end-to-end process. We support the day-to-day operations of our customers in over 100 countries for around-the-clock process optimization. From fast fashion to luxury to ready-to-wear, Lectra’s 23,000 customers in markets as diverse as casual, sports, outdoor, denim, and lingerie represent every development and sourcing model imaginable. Beyond suppliers and manufacturers, they are the brands you love and the stores where you shop.

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Brazilian company La Moda has come a long way from its beginnings as a small mom-and-pop childrenswear

manufacturer. Its fashion brand, Lança Perfume, is sold in 1,900 retail outlets across the country, including 19 of the brand’s own-name stores, as well as its e-commerce website. “Our goal now is to strengthen our operation so that we can position Lança Perfume at the top of Brazil’s premium fashion market,” says Giancarlo Bedin, Marketing and Product Development Director.

“Lectra goes above and beyond to provide their customers with a premium offer; this is similar

to our approach to business, so they make an ideal partner for us.” -Giancarlo Bedin, Marketing and Product Development Director.

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