REDISCOVER PRESTIGE MEDIA KIT 2015/2016

In early 2014, based on the assessments of the World Bank’s International Comparison Program, China has overtaken the United States and is now

officially the world’s largest economy.

Studies by the Australian Bureau of Statistics show there are over 1.3 million people of Chinese heritage living permanently in Australia, and as a result of Tourism

Australia’s 2020 strategy, the number of Chinese travellers is expected to reach over 1 million, with an estimated

spend of AU$13 billion annually by the end of the decade.

Chinese visitors to New Zealand rose by 16% last year to over 228,928 and total spending rose by 7% to NZ$723

million. 84% of these visitors were dual destination travellers who also visited Australia.

China Market

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Who are they and what do they want?

Affluent Chinese consumers are 10-15 years younger than their American or European counterparts. They are financially

abundant and want unique, authentic experiences, actively seeking opportunities to build a modern lifestyle in both China and abroad

by acquiring prestigious product offerings from the West.

China now boasts over 200 Billionaires and one million Millionaires. Travel remains the preferred leisure activity for Chinese high net-worth individuals, and more than 80% of Chinese tourists say that

shopping is vital to their plans. (Huron report 2014)

There is an old Chinese saying that goes: value comes from scarcity. Chinese consumers that shop abroad are also looking for exclusive

products that can differentiate them from buyers in China.

Source: Affluent Consumers and their travel plans 2013: A Unity Marketing Luxury Trend Report.

‘‘When Chinese consumers travelthey earmark 65% of travel budget

to shopping and they spend six timesmore than when they stay at home’’

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Positioned next to Vogue, GQ and worldwidepremium luxury travel and lifestyle magazines by media planners and public relations professionals.

The bi-annual KONCIERGE magazine is the ultimate guide to Shop, Stay & Play offering a premium Chinese (Mandarin) language concierge service to affluent Chinese consumers, showcasing the best of the best from luxury lifestyle, fashion, beauty & grooming, luxury destinations, to haute couture, diamonds, modern gentlemen’s life, luxury homes & cars, watches and cultural etiquette.

Since its inception in 2010, the team at KONCIERGE has dedicated their unwavering commitment to developing a meaningful dialogue with affluent Chinese travellers visiting Australia, New Zealand and the Pacific, and with domestic Chinese residents living permanently in Australia and New Zealand.

The magazine is divided into three distinct sections SHOP, STAY and PLAY.

KONCIERGE is about allowing the perfect harmony between creativity and material desires, merging seamlessly to offer a moment of contemplation and escape for our affluent Chinese readers, enabling them to develop a deep connection with our publication that will lead to taking inspired actions.Editor in ChiefChao Xian Yang

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“Chinese Shoppers Represent 25 Percent of the World’s

Luxury Goods Spending.”BLOOMBERG BUSINESS, MARCH 2015

Shop

Chinese consumers make more than half of their luxury purchases outside of China. While consumers avoid high tariffs, there is also a real cachet

to items purchased abroad and shopping overseas is one of the main drivers for Chinese travellers. Australia and New Zealand’s reputation for fashionability, authentic luxury products and the opportunity for unique

purchases make these destinations ideal for shopping.

58% of Chinese shoppers make purchasing decisions before they

reach the store.

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Affluent Chinese travellers desire unique experiences that reflect the quintessential Australian, New Zealand

and Pacific lifestyles. KONCIERGE Stay Section has become the trusted and go-to travel companion for

discerning Chinese travellers, covering the key stages of planning and travel. KONCIERGE Stay sets an

unprecedented benchmark with its bespoke content, creating deep engagement with the niche, high spend

visitor to our region.

Stay

Going abroad is the favorite leisure activityfor Chinese people, with 55 million

travelling overseas last year, this numberis expected to swell to 100 million by

the year 2020.

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Australia and New Zealand’s pure natural environment, world class education and overall exceptional quality of living makes the

region extremely attractive to Chinese high net-worth individuals for long term investment and as a preferred destination to establish an

additional home base in the West.

“China is the world’s biggest factory of billionaires and millionaires.”

ACCORDING TO A RECENT HSBC REPORT.

“Chinese investors and newly arrived immigrants have spent about $24 billion on Australian property over the past seven years and it is expected that

Chinese nationals will sink around $44 billion into Australian residential real estate over the next seven years.”

THE CREDIT SUISSE REPORT

KONCIERGE Play is dedicated to providing inspiration througha curated selection of investment opportunities from property to

contemporary art, luxury vehicles to bespoke adventures, meeting the demand from affluent readers who are embracing a modern lifestyle.

Play

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Are culturally refined, affluent, motivated and savvy.

They are passionate shoppers, especially of well-known

Western brands and are moving towards an experience-based

choice model, away from a price-based model. They are willing

to pay for better value and quality and are spending more time

researching and exploring product nuances.

KONCIERGE Target Market

Primary Target Market is aged between 24 and 34

Secondary Target Market is aged between 35 and 45

Aspirational Readers are aged between 18 and 28

Target audience is a combination of domestic Australian Born

Chinese (ABC),

1st Generation Migrants, and frequent Chinese travellers.

KONCIERGE Readers

Readers on average are aged between 24 - 34

70% of KONCIERGE readers are female

30% of KONCIERGE readers are male

KONCIERGE readers are from wealthy families that hold an

average of $1.6 million in assets.

KONCIERGE primary target audience is the affluent 24-34 year

old with an annual disposable income above AUD$350,000

KONCIERGE “Aspirational” readers earn an annual income of

$91,639

KONCIERGE Readers – 18% travel First Class, 60% travel

Business Class and 22% Travel Economy Class.

KONCIERGE Readers travel with family and friends. 19% travel

1-2 people, 69% travel with 3-10 people, and 12% travel with

more than 11 people.

Average Monthly Clothing Spend AUD$4500 (Domestic)

Average Monthly Spend on Grooming and beauty AUD$2300

(Domestic)

Average Annual Jewellery and Accessories spend AUD S75,000

(Domestic)

Average Monthly Spend on Wine and Liquor Collection AUD

$2700 (Domestic)

Average spend when purchasing a car AUD $250k (Domestic)

Average spend when purchasing a home AUD $2.5 M

(Domestic)

Average annual spend on Investment Art AUD $150k (Domestic)

Average Spend on Furniture per item above AUD $15,000

(Domestic)

The “Aspirational Market” aspire to the very affluent lifestyle.

Certain luxury items like designer fashion, cosmetics,

fragrances, skin care, etc., although in the luxury sector,

attract predominantly aspirational consumers. Luxury brands

rely on the aspirational consumer for 80%

of their sales.

KONCIERGE Magazine Readers

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Distribution

KONCIERGE distribution model covers pre-arrival, in transit and

in-market distribution.

Bi-Annual

Readership 150,000 per issue

Circulation 75,000 per issue

Strategic partners and collaborators in China, Australia and

New Zealand

Online Subscriptions

Available at 347 Newsagents nationally in Australia

Available at 5 Star Hotels and Resorts in-room and at concierge

desks, in business centers and at in-house restaurants.

Distributed by China National Publications Import & Export

(Group) Corporation in China and Gordon & Gotch in Australia.

Qualified Travel Agencies in China (pre arrival)

Digital Campaigns

TiTchmo, the publishers of KONCIERGE partners strategically

with Tencent, the colossal Chinese social media network.

Tencent is the third largest Internet Company in the world

behind global giants Google and Amazon with over 800 million

active users. QQ.com is the ninth most visited website in the

world. WeChat is the fastest growing Social Media on the

planet and is number one in all Asian markets.

TiTchmo has facilitated successful social media campaigns in

Australia, New Zealand, New York and China for prestigious

brands including Mercedes-Benz Fashion Week and Hamilton

Island that generated over 54 million unique views and 20

million+ conversations in the social media space.

Combining TiTchmo’s digital know how and the massive reach

of Tencent’s social media platforms, including Tencent Weibo,

WeChat and QQ.com, we are able to effectively position brands

and projects in front of millions of affluent Chinese consumers.

KONCIERGE Reach

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KONCIERGE Luxury Weddings Magazine

– Launching 2016

On the back of the successful KONCIERGE, a brand new magazine will launch in 2016. The annual KONCIERGE LUXURY WEDDINGS magazine is a game-changing initiative, infused with the DNA of KONCIERGE.

CHINESE WEDDING MARKET

Getting married overseas is becoming increasingly popular among the younger Chinese seeking a wedding celebration, which is unique to them.

The booming wedding industry in China is worth $80 billion per year. Last year, 12 million couples tied the knot in China, and it is expected to increase this year by 5%.

A recent survey by Expedia Hong Kong finds that 80% of couples would rather host their dream wedding overseas than in Hong Kong.

Some 174 million Chinese tourists are expected to spend $264 billion by 2019 in comparison with the 109 million who spent $164 billion in 2014, according to new analysis by Bank of America Merrill Lynch, Bloomberg reports.

The Australian wedding industry, currently generates AUS $2 billion with 116,000 weddings annually.

Our primary target audience is the affluent 20-30 bilingual, bi-culturally aware woman of mainly Chinese heritage who intends to marry in the not too distant future. She is inspired by love and romance anddreams of a fairytale wedding, and has the financialmeans and resources to live out her fantasy. She is sure of who she is and desires only the very best. She buys luxury brands, wears current season fashion, is comfortable in couture, purchases investment jewellery, and is well travelled. This woman wants bespoke experiences, unique to her and is willing to pay the price for exclusivity. Our secondary target audience is the aspirational market.

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Rate Card

Single Booking Multiple Booking x 4 (Disc 10%)

Upfront Premium PositionCover Gatefold $38,120 $34,310Inside Front Cover $29,500 $26,550Double Page Spread $25,935 $23,340Full Page $11,720 $10,550

Premium PositionInternal Gatefold $34,310 $30,880Double Page Spread $23,340 $21,000Full Page $10,055 $9,050Outside Back Cover $12,970 $11,670 All rates are GST and Agency Commission exclusive. Currency: AUD

We offer bespoke advertising packages to suit your requirements and budget. We welcome the opportunity

to discuss this with you.

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On-Sale Dates and Deadlines

KONCIERGE issue #6Booking Deadline Monday 26th October 2015

Material Deadline Monday 2nd November 2015On Sale Date December 2015

KONCIERGE issue #7

Booking Deadline Monday 21st March 2016Material Deadline Monday 4th April 2016

On Sale Date May 2016

KONCIERGE issue #8Booking Deadline Monday 22nd August 2016

Material Deadline Tuesday 5th September 2016On Sale Date October 2016

KONCIERGE LUXURY WEDDINGS – Launch IssueBooking Deadline – Monday 25th January 2016 Material Deadline – Monday 8th February 2016

On-Sale Date - March 2016

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Seasonality

December to FebruaryTraditional peak season; Christmas, Chinese New Year,

Valentines Day; peak gift and ‘special occasion’ purchase season

May, June, October & JanuaryKey planning and booking period; ‘golden season’ to target

actively planning readers;

July, August, October, December, January & FebruaryActive travelling and purchasing period; October Chinese

National Day ‘Golden Week’ and August Chinese Valentines Day.

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Single Page Size297H x 225W mm (trim size) - please add bleed

307H x 235W mm (includes 5 mm bleed)

Double Page Ads must be supplied as two single pages clearly marked ‘left’ and ‘right’.

Please provide artwork as a high-resolution single page CMYK 300dpi PDF file including 5mm bleed and trim

marks.

(Please see detailed Print Specifications Guide before submitting artwork)

Print Specifications

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We only ever create KONCIERGE for just one reader – the individual who strives to be brilliant and embrace the

ideal of being the one who has everything in life. CHAO XIAN YANG – EDITOR IN CHIEF

Contacts

advertising@titchmo.com+61 450 570969

editorial@titchmo.com+61 400 327 951

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