KELOMPOK - Partnering & Srategic Alliances (1)

7/23/2019 KELOMPOK - Partnering & Srategic Alliances (1)

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Partnering &

Strategic AlliancesFaradita F Aulia 120310130089

Dhea Risca 120310130090

Bintang Priyambodo 120310130101M. Jordy Adam 120310130109

Atsil Wasilah 120310130117


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Introduction

What is Partnering? trategic Alliances

te!s o" Partnering #y!es o" trategic Allianc

Partnering $ith u!!liers

And %ustomers

Bene&t o"

trategic Alliances


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What is Partnering?A!a itu Partnering?

Partneringmeans working together for mutual benet.It involves; pooling resoures! sharing osts! an" ooperatingin wa#s that mutuall# benet all parties involve" in the

partnership.

$mong %mplo#ees;management&to&

emplo#ees! team&to&team

partnerships! an"emplo#ee&to&

emplo#eepartnerships.

Internal

'uppliers!(ustomers!

)otential(ompetitors

()ternal

Pur!ose**o enhaneom etitiveness.


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te!s o" Partnering

De,elo!ment o"

PartneringBrie&ng

+ake sureever#oneinvolve"

un"erstan"spartnering as a

onept.

Identi&cation o"

PotentialPartners

,ow muh value

the partnershipan have towar"s

enhaning-ualit#!

pro"utivit#! an"ompetitiveness

Identi"y -eyDecisionMaers

*heir support

must be won if asuessful

partnership is tobe forme".

Im!lementation o" thePartnershi!


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Partnering $ith u!!liersand %ustomers

Invisible Wall

Suppliers Customer End User

u!!liers %ustomers (nd 0ser


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oals o" ()ternalPartnershi!

u!!liers

(reate an"maintain

lo#al! trustingrelationshipsthat will allowboth partnersto win while

promoting theirpro"uts.

%ustomers

(ustomer'atisfation

Potential

%om!etitors

*o helporgani/ationsontinuall#

improve theirpeople an"

how well the#interat withproess

tehnologies.

()ternalPartnershi!


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trategic Alliances

$n agreement between t$o or morein"ivi"ualsor entitiesstating that the involve" parties will at in a

ertain wa# inor"er to achie,e a common goal.

'trategi alliane usuall# make sense when theparties involve" have com!lementary

strengths.


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#y!es o" trategic

Alliances

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5' 5+

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7one8uitytrategicAlliance

an alliance in$hich 2 or more&rms de,elo! acontractual9relationshi! toshare some o" theiruni8ue resources :ca!abilities tocreate acom!etiti,e

(8uitytrategic

Alliancean alliance in $hich2 or more &rms o$n

di;erent!ercentages o" thecom!any they ha,e

"ormed bycombining some o"

their resources :ca!abilities to

create a com!etiti,ead,antage.

Joint


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Bene&t o" trategicAlliances

(ase o" Maret (ntry(hoosing a strategi partnership as theentr# mo"ema# overome the remaining obstales.

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52

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hared Rissorming a strategi alliane is one wa# tore"ue or ontrol a rms risks.

hared -no$ledge and ()!ertiseorming a strategi alliane an allow rea"#aess to knowle"ge an" epertise in anarea that a ompan# laks.

ynergy and %om!etiti,eAd,antage$s ompare" to entering a market alone!forming a strategi alliane beomes a wa#to "erease the risk ofmarket entr#! international epansion!researh an""evelopment et.


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uccess Factors

electionelecting strategic!artner should bebased on com!anysgoals ob=ecti,es :,alues system

56Intention

Both !artners shouldacno$ledge theirmutual de!endence :their $illingness to$or

52 #rust5'

%ommunication5+ %onCict Resolution5/De,elo!ing a"ocused$inningstrategy"or the

alliance.

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53 54 5@Progressi,e earning Res!ect and !rotectthe brando" each !artner.

()it trategy.


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%ase tudytudi -asus

Founder* eonardBosac andy

erner

%(E* %hucRobbins

(iso currently rans number 6 in overallmarket share for $eb con"erencingwith4 perent of the overall market share.

%isco ystems Inc.(iso '#stems! In. is an $merianmultinational tehnolog# ompan#hea"-uartere" in 'an 5ose! (alifornia! that

"esigns! manufatures! an" sellsnetworking e-uipment.

(iso is the maret leader in enter!rise ,oic

(iso urrentl# has about /5 !ercent o" the ma"or#elePresencemaking it the lea"er in high&en"onferening.


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*he ke# is alwa#s #ou

Figure 6. (iso (ollaboration $lliane an" )artner%os#stem


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trategic Alliances* %isco and IBM

#he %ollaboration needs o" com!anies ,aryby industry.

(iso has "evelope" a strategi alliane with IBM $hich has com!rehensi,ee)!ertise in se,eral industry sectors to deli,er industry9oriented

collaboration solutions.I+ an" (iso have "evelope" man# setor&speisolutions in ollaboration! inlu"ing the areas of uni&ed communications

#elePresence and con"erencing.


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*he struture of the strategi alliane is base" on the fat that the!rimary businesses "or both %isco and IBM are aligned.*hestrategi alliane helps ensure that resoures from both (iso an" I+ are inplae within the following areas

Peering bet$een busines

>so"t$are security etc.

lobal %onsulting

()ecuti,e Alignment

er,ices

Industry s!ecialists "ocusedon s!eci&c industries


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Joint %isco and IBM Industry olutions

Industry olution

Financial er,ices Telepresence meeting solution

ealthcare Telemedicine

igher (ducation Mass notifcation

*he *ele)resene meeting solution from I+ an" (iso provi"es an in9!ersonmeeting e)!erience that maes !artici!ants "eel as i" theyGre in the same

room.o nee" to travel to see eah other for a pro"utive an" suessfulinteration. ring people together from virtuall# an# loation aroun" the worl"!

simpl# an" -uikl#. %periene virtual meetings that "upliate the in&persone eriene without the ost time an" hassle assoiate" with travel.


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#he


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ource

oetsh!

Documents

KELOMPOK - Partnering & Srategic Alliances (1)