Kal Group Brochure

NUMBER ONEBECOME

IN THE MOBILE LEISURE SECTOR

www.kal-group.com

WHO WE WORK WITHWe develop trusted relationships with our customers and partners

www.kal-group.comCall us: 01427 610127

62% 17% 17% 4%

OUR CUSTOMER DEMOGRAPHICWe are the leading provider of marketing solutions to the mobile leisure industry

in motorhomes in static homes in caravans in awnings/tents


OUR VISION

WE ARE THE LARGESTDIGITAL AGENCYSERVICING THE MOBILE

LEISURE INDUSTRY

To help solve the marketing challenges within the mobile leisure industry


OUR HISTORY

2 YEARS MARKETINGMOBILE LEISURE

From 1994 – present

We enhance the relationship between your brand and yourcustomers, to add value and improve your profitability


WEBSITES IN ACTIONOur customers’ global coverage online in the leisure market (Feb 2013 – Feb 2014)

8,312,471PAGE VIEWSEight million, three hundred and twelve thousand, four hundred and seventy one

3,382,170WEBSITE VISITORSThree million, three hundred and eighty two thousand, one hundred and seventy

57%DESKTOPUSERS

32%TABLETUSERS

11%MOBILEUSERS


We service 23,360,000 global page views annually

100%27.8%14.8%

14.8%27.8%Our customers’ emails perform almost 100% better than the industry average

0%

Industryaverage

emails opened

Kal Groupaverage

emails opened

%%%%

EMAIL MARKETING SOLUTIONSOur customers’ global email marketing in the leisure market (Jan 2013 – Dec 2013)

652,769EMAILS SENT RECIPIENT APPROVED

Six hundred and fifty two thousand, seven hundred and sixty nine

27.8%AVERAGE OPEN RATEIndustry average open rate for the Leisure, Travel and Tourism sector is only 14.8%

Industry open rate supplied by: www.mailermailer.com/resources/metrics/2013/open-rates.rwp

Our real time results allows for instant customer sales engagement


DATA-DRIVEN DECISION-MAKINGWe use a complete range of facts to enhance your brand’s true market portential


SEARCH ENGAGEMENTWith a well considered search strategy the benefits are clear

25%More enquiries lead to more sales

21%Be found on Google - more first page keywords

125%Clear call to action - delivering results

INCREASE IN VISITORS

RISE IN DIRECT WEB CALLS

INCREASE IN ENQUIRIES

RISE IN KEY WORD RANKING

Illustration shows our first page rankings for ‘new motorhomes’ taken on Friday 28th March 2014 (16,1000,000 results)

400%More keywords ranked means more traffic


SOCIAL ENGAGEMENTHelping mobile leisure customers engage and develop their brand loyalty

435,500ANNUAL CONNECTIONSAveraging four hundred and thirty five thousand, five hundred social connections

20,000POSTSWe create thousands of engaging social posts a year for our leisure customers

Our understanding and experience is backed by a commitment to understand the industry sector, which yields loyal customer connections.


MEDIA BUYING CAPABILITIESBuying media in bulk saves your business money, just look at our buying power

APPROVED

£170K PRINT

£50K RADIO

£25K TV

£200K MEDIA


APPLICATION DEVELOPMENTAward winning app development team

View the advert online at: www.kal-group.com/apple

The only UK based company to have an app featured in an official Apple advert.

382,458 UNIT DOWNLOADSThree hundred and eighty two thousand, four hundred and fifty eight

106APPLICATIONS RELEASEDOne hundred and six published applications


EFFICIENT SOFTWARE SOLUTIONSOver 30 years developing award winning and world class virtual working environments

Dramatically improve your warranty, partsordering and claim management processeswith our tailored mobile leisure systems.Ask for a demo, call us on: 01427 610127

300%Our customers have experienced remarkableleaps in productivity

160,000+More than one hundred and six thousand peopleworldwide are using our solutions

£100,000+In production time and claims

ACTIVEUSERS

INCREASEDEFFICIENCY

SAVED


OUR ROUTES TO MARKETWe offer a vast range of effective routes to promote your business and products


THE UNIFIED FRONTTogether your marketing will stand as one

Managing all aspects of our customers’ marketing allows us topresent a recognisable and unified identity to their customers, across all media – online, offline and in store.

SSSSH!Keeping you and your customers’ data secure

We’re entrusted with masses of industry data, all ofwhich aids our insight and ability to deliver targeted solutions for your business.

For this reason, every effort is taken to protect the information in our care and we work hard to prevent any possibility of its compromise.

Our discretion and safe keeping of your data is paramount to the integrity and credibility of theservice we provide your business.


OUR BLUEPRINT TO SUCCESS20 years’ experience, one direction, one agency... full service

Our numbers illustrate the confidence and ability we have inyour market sector. This expertise delivers outstanding andproven results for our customers, and we believe the complete spectrum of routes to market we offer will make a positive difference to your business and customers.

We work with more companies in the mobile leisure market than any other digital agency.


WORK WITH USLet our expertise expand your brand’s connection with your customer base

YOUR BRAND HERE


ACT NOW!It’s time to get in touch

[email protected] endeavour to answer all emails within the same working day

01427 610127Office hours 8.30am –5.30pm Monday to Friday

Our motto is “let’s talk”... don’t waste your time or investmentwith agencies that don’t understand your customers or market sector. Speak to Kal Group, the mobile leisure experts.


www.kal-group.com

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Kal Group Brochure