Julianne Hough

CONTENTS

BACKGROUND

INSIGHT

SOCIAL MEDIA PRESENCE

BRAND PARTNERSHIP

Background

JULIANNE HOUGH IS...

TRIPLE TALENTEDDANCER/SINGER/ACTRESS

AGE:26

HEALTHY LIFE ICON:FITNESSRECIPE

ENDORSEMENT:GILLETTE VENUS SWIRL GO MILK CAMPAIGNPROACTIV CAMPAIGN

Source. "Julianne Hough: Biography". TVGuide.com.

http://juliannehough.com/

Insight

JULIANNE'S E-SCORE IS...

ATTRACTIVENESS TALENTED APPEAL

47

50

41

43

54 55

Source: E-Pull MediaSYNC

Answer Center, U.S. Respondents 13+.

E-Score out of 100  (Past 24 Months, 2013 - 2015)

JULIANNE HOUGH IS RISINGRISING

74

86

Source: E-Pull MediaSYNC Answer Center, U.S.

Respondents 13+. E-Score out of 100 (2011, 2012, 2014)

...HER AWARENESS ALMOST DOUBLED IN 3 YEARSDOUBLED

14%

22%

27%

2011 2012 2014

Source: E-Pull MediaSYNC Answer Center, U.S. Respondents 13+. E-Score out of 100 (2011, 2012, 2014)

JULIANNE HOUGH RANKS HIGHER  THAN AVERAGE FEMALE TV PERSONALITY

HIGHER

OVERALL SCORE

ATTRACTIVE

APPEAL

AWARENESS

TALENTED

AVERAGE FEMALE 

TV PERSONALITY

JULIANNE HOUGH

5486

36

50

54

55

1427

31

54

Source: E-Pull MediaSYNC

Answer Center, U.S. Respondents 13+.

E-Score out of 100  (Past 24 Months, 2013 - 2015)

JULIANNE HAS A YOUNG TARGET AUDIENCEYOUNG

LIKE SOME

LIKE

AGE13-17

LIKE A LOT

22%

37%

34%

Source: E-Pull MediaSYNC Answer Center, U.S. Respondents 13+. E-Score out of 100 (July 31, 2014)

TEENAGE GIRLS LOVE HER

LIKE SOME

18%

LIKE

53%

LIKE A LOT

12%

Source: E-Pull MediaSYNC Answer Center, U.S. Respondents 13+. E-Score out of 100 (July 31, 2014)

LOVE

...AND TEENAGE BOYS  ABSOLUTELY LOVE HERABSOLUTELY LOVE

LIKE SOME

25%

LIKE

25%

LIKE A LOT

50%100%

Source: E-Pull MediaSYNC Answer Center, U.S. Respondents 13+. E-Score out of 100 (July 31, 2014)

TALENTED54%

PHYSICALLY FIT43%

ATTRACTIVE50%

BEAUTIFUL45%

CUTE35%

JULIANNE'S TOP 5 ATTRIBUTESTOP 5

Source: E-Pull MediaSYNC Answer Center, U.S. Respondents 13+. E-Score out of 100 (July 31, 2014)

Social Media Presence

423KLikes

1.06MFollowers

1.5MFollowers

JULIANNE IS ACTIVE ON SOCIAL MEDIA

Source: Official social media profiles.

ACTIVE

JULIANNE IS HIGHLY ENGAGED WITH HER FANS

107K

4.0M

Likes

Likes

Comments

Comments

Shares

Source: https://freereports.simplymeasured.com

ENGAGED

SOCIAL MEDIA KEYWORDS

Love

Life

Beatiful

Cute

Source: https://followerwonk.com/analyze/@juliannehoughhttps://freereports.simplymeasured.com

Brand Partnership

PHYSICALLYFIT ATTRACTIVE

125

150

175

200

VICTORIA'S SECRET

OLD NAVY ROSS

MARSHALL'S NIKE

Victoria’s Secret is a moreretail destination for active wearamong Julianne’s target demographic.

POPULAR

Source: Simmons Data, 11/04/2013- 12/02/2014; The NPD Group, report pulled 04/07/2015

Victoria's Secret Sport is 25%-50%more for budget conscious young adults than

1.42MILLION

AFFORDABLE

Move Live On Tour with Victoria’s Secret Sport: Social Media Take-Over

Source: Neilson Ad Views, 12/31/2012- 12/29/2013victoriassecret.com; lululemon.com

TALENTED LIFESTYLE

COSMOPOLITAN

ALLURE

SEVENTEEN

ELLE

MARIE CLAIREMARIE CLAIRE

COSMOPOLITAN

SEVENTEEN

ALLURE

ELLE

ALLURE

SEVENTEEN

ELLE

M

MARIE CLAIRE

COSMOPOLITAN

SEVENTEEN

ALLURE

ELLE

TEENAGERS YOUNG ADULTS

Source: The NPD Group, report pulled 04/07/2015Simmons Data, 11/04/2013- 12/02/2014

PHYSICALLYFIT LIFESTYLE

JUMBA JUICE 270

183

148

141

STARBUCKS

DIARY QUEEN

SUBWAY

Jamba Juice ranks HIGHER thanStarbucks in Julianne’s teen audience.

HIGHER

Source: The NPD Group, report pulled 04/07/2015

Thank YouCHENGCHENG HUANG|SHANNON LADDERS|DANDI WANG|YANG CHEN

CMGT 599